Pinterest Spring Trends 2025: What’s Hot & How to Market It

Marketing, Pinterest, Pinterest Trends, Podcast

flowers pinks lavener in a white vase

Pinterest Spring Trends 2025: What’s Hot & How to Market It

Spring is just around the corner, and Pinterest users are already planning their next moves. Whether it’s updating wardrobes, redecorating homes, or preparing for vacations, searches related to spring are skyrocketing. With over 537 million monthly active users, Pinterest is a powerful tool for identifying trends before they take off elsewhere.

If you’re a business owner or content creator, leveraging Pinterest trends can help you stay ahead of the curve. Let’s dive into this week’s top Pinterest trends and how you can use them to grow your business.

Key Pinterest Trends This Week

Here are some of the biggest Pinterest search increases over the past few weeks:

 ✅ Nature Photography: 4x increase in searches for amazing nature photos
 ✅ Fashion: 2.5x increase in searches for winter-to-spring transition outfits
 ✅ DIY Home Decor: 160% increase in searches for DIY wind chimes
 ✅ Men’s Fashion: 90% increase in searches for spring outfits for men
 ✅ Mardi Gras: 70% increase in searches for Mardi Gras food

These trends highlight a shift toward seasonal transitions, travel, and home refreshes, making now the perfect time to create content around these topics.

Category Trend: New Season, New Look

People are eager to refresh their style and surroundings. Here’s what’s trending in fashion and home decor:

Women’s Fashion Trends

 📌 2.5x increase in searches for winter-to-spring transition outfits
 📌 2.5x increase in baggy leggings
 📌 80% increase in searches for spring dresses
 📌 75% increase in searches for spring capsule wardrobes

Men’s Fashion Trends

 📌 90% increase in searches for spring outfits for men
 📌 45% increase in searches for jorts (jean shorts)
 📌 45% increase in denim blazer outfits
 📌 30% increase in gray sweatpants outfit ideas

Home Decor Trends

 📌 165% increase in searches for green vanities
 📌 160% increase in DIY wind chimes
 📌 155% increase in wildflower tablescapes
 📌 65% increase in spring porch decor

💡 Marketing Tip: If you’re in the fashion or home decor space, now’s the time to create Pinterest content featuring spring outfit ideas, DIY decor, and seasonal refresh tips.

Struggling to get leads from Pinterest? Let’s change that!

If you’ve been pinning without seeing real results, it’s time to take a strategic approach! My Pinterest Trends Challenge will show you exactly how to use trending content to boost your visibility, drive more traffic, and turn Pinterest into a lead-generating machine—without paid ads!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Sign Up

Regional Pinterest Trends

Different regions of the U.S. are preparing for spring in unique ways.

Midwest: Spring Home Refresh

 🏡 150% increase in searches for spring decorating ideas
 🏡 145% increase in spring decor
 🏡 135% increase in deck ideas
 🏡 125% increase in sunroom ideas

Northeast: Vacation Mode On

 🏝️ 3x increase in searches for Aruba vacation outfits
 🏝️ 2x increase in vacation nail designs
 🏝️ 165% increase in tropical vacation outfits
 🏝️ 135% increase in beach house decor

West Coast: Weather-Ready Wardrobes

 🌬️ 3x increase in searches for windy day outfits
 🌧️ 145% increase in searches for rain boots outfits
 🧥 165% increase in searches for windbreaker outfits
 👕 125% increase in spring outfit ideas

Southeast: Relaxation Vibes

 🌊 150% increase in pool deck decorating ideas
 🌿 135% increase in spring front porch decor
 🏊 135% increase in pool landscaping ideas
 🪑 130% increase in searches for porch swings

💡 Marketing Tip: If you target specific regions, tailor your content to reflect these location-based trends.

Mardi Gras Spotlight

With New Orleans hosting major events, Mardi Gras-related searches have surged:

 🎭 140% increase in searches for New Orleans food
 🎨 70% increase in Mardi Gras makeup ideas
 🥘 70% increase in Mardi Gras food
 👗 50% increase in Mardi Gras outfits
 💅 45% increase in Mardi Gras nail designs
 🎉 35% increase in Mardi Gras party inspiration

💡 Marketing Tip: If your brand is in the food, beauty, or fashion industry, now is the time to post Mardi Gras-themed content for increased visibility.

board on Pinterest called Aesthetic organization DIYs

Featured Pinterest Board: Spring Cleaning

Spring isn’t just about fashion and decor—it’s also about getting organized! Pinterest users are looking for aesthetic organization ideas, from jewelry displays to skateboard shelves.

Check out the Pinterest Board here!

Final Thoughts

Pinterest is a powerful tool for predicting trends before they go mainstream. By leveraging these insights, you can create timely, engaging content that resonates with your audience.

📌 Want to learn how to use Pinterest Trends for your business?  Join the Pinterest Trends Challenge: https://learn.jenvazquez.com/challenge

Stay ahead of the trends, and I’ll see you next week!

Don’t Forget to Pin It!

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Pinterest’s Growth in 2024: What It Means for Your 2025 Organic Marketing Strategy

Marketing, Pinterest

magazine, plan and coffee with a tablet with pinterest on it

Pinterest just made history. In its latest Q4 and full-year 2024 earnings report, the platform revealed some major wins—its first-ever billion-dollar revenue quarter and a strong increase in active users. If you’ve been on the fence about using Pinterest for your business, now is the time to pay attention.

This growth isn’t just good news for investors—it’s a game-changer for businesses leveraging Pinterest as a lead generation powerhouse. Let’s break down the key takeaways from the report and what they mean for organic marketing (plus a quick note on ads).

Pinterest’s Q4 2024 and Full-Year Performance: The Big Wins

On February 8, 2025, Pinterest released its Q4 and full-year 2024 earnings report, highlighting the company’s biggest financial milestones yet. Here’s a snapshot of the major highlights:

  • First-ever $1 billion revenue quarter – Q4 2024 revenue hit $1.15 billion, an 18% increase from the previous year.
  • 11% growth in Monthly Active Users (MAUs) – Pinterest now has 553 million monthly users, meaning more people are actively using the platform to find inspiration and make purchasing decisions.
  • U.S. & Canada remain the biggest revenue drivers, contributing $700 million to Q4 earnings.
  • Global growth is surging, with international revenue increasing by 26% year-over-year.

Why This Matters for Organic Marketing

These numbers confirm one thing: Pinterest is growing—fast. More users mean more potential customers searching for ideas, products, and services. As Pinterest continues to expand, it becomes an even bigger opportunity for businesses using organic marketing strategies to get seen.

Now, let’s dive into how you can use Pinterest’s growth to your advantage without relying on paid ads.

How to Maximize Organic Marketing on Pinterest in 2025

Pinterest is unique among social platforms because it’s a visual search engine—meaning content stays discoverable for months (or years!) rather than disappearing within hours like on Instagram or TikTok. Here’s how to take full advantage of the platform’s growth without spending money on ads:

1. Focus on SEO-Optimized Pin Titles and Descriptions

Pinterest’s search function works just like Google, so make sure your content is optimized with relevant keywords.

  • Use clear, keyword-rich titles. Example: Instead of “Spring Wedding Ideas,” try “Spring Wedding Decor Trends 2024 | Elegant & Budget-Friendly”
  • Add longer descriptions (2-3 sentences) that naturally include keywords people would search for.
  • Don’t skip the alt text—this helps with both SEO and Pinterest’s new accessibility features.

2. Create Fresh Content Regularly

Pinterest rewards consistency. Instead of posting one pin and calling it a day, aim for:

  • 5-10 fresh pins per week (this doesn’t mean brand-new designs every time—slight variations of the same content work).
  • A mix of static images, and video Pins to keep engagement high.
  • Seasonal content 3-4 months in advance (Pinterest users plan ahead, so if you’re posting holiday content in December, you’re already too late!).

3. Use Videos

Pinterest is leaning into short-form video content, and it’s paying off. The platform saw a big boost in video watch time in 2024, which means more engagement opportunities for your brand.

Here’s how to take advantage:

  • Post behind-the-scenes clips (packing orders, service highlights, client testimonials).
  • Repurpose Instagram Reels & TikToks as Pinterest Idea Pins.
  • Add text overlays with clear CTA (e.g., “Click below to get the full guide!”).

4. Build a Pinterest Strategy That Feeds Your Funnel

Pinterest isn’t just about getting traffic—it’s about converting that traffic into leads.

  • Pin your blog posts and lead magnets (Pinterest loves valuable, evergreen content).
  • Use landing pages instead of your homepage to send traffic straight to your offers.
  • Create a Pinterest-optimized freebie to capture emails and grow your list.

Pinterest’s growing audience means more opportunities to drive traffic to your business—without spending a dime.

What About Pinterest Ads?

While we’re focusing on organic growth, it’s worth noting that Pinterest Ads are evolving. The report highlights new AI-driven ad tools and Performance+, a smart targeting system that helps brands optimize their ad spend.

💡 Takeaway: Even if you’re not using ads, Pinterest’s overall ad growth means more businesses are investing in the platform—which can drive more users to organic content as well.

Final Thoughts: Why 2024 Is the Best Time to Double Down on Pinterest

Pinterest’s record-breaking growth proves that the platform is far from slowing down. With more users, more engagement, and stronger SEO potential, businesses that invest in organic Pinterest marketing now will see the biggest long-term gains.

If you’re not on Pinterest yet—or if your strategy needs a refresh—this is your sign to get started. 🎯

Ready to make Pinterest your top traffic driver?

If you need help creating a Pinterest strategy that works, check out my Pinterest Marketing services or join my Pinterest Strategy Club for ongoing tips, templates, and strategy support! 

Don’t Forget to Pin It!

Pinterest pin with a cell phone and coffee the cell phone has pinterest on it
Pinterest Pin with a computer and Pinterest is on the computer screen with words: Pinterest’s Growth in 2024_ What It Means for Your 2025 Organic Marketing Strategy by Jen Vazquez Media
Pinterest Pin with a laptop on a chair and airbud holder and airbuds and a cell phone on top with Pinterest on the cell phone and words: Pinterest’s Record Growth_ What It Means for Your Marketing by Jen Vazquez Media
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Social Sessions

Pinterest

Social Sessions with Jen Vazquez Media

Elevate Your Online Presence with Social Sessions by Jen Vazquez Photography!

Is Your Social Media Feeling Stale?

Are you tired of using the same images repeatedly on your social media? Does your profile lack excitement and fail to capture your audience’s attention? Is your website stale and using old photos where someone might not recognize it’s you? Or did you have a website redesign and you need specific photos to update those along with your website?  It’s time for a change!

Introducing Social Sessions: Your Solution to a Captivating Online Image

At Jen Vazquez Media, we understand the challenge of keeping your online presence engaging. That’s why we’ve crafted Social Sessions—a unique offering designed just for you.

Experience a Triple Transformation!

Imagine revitalizing your social media with three distinct and captivating looks with time to do hair and makeup changes in between.  You get three looks so there is variety in your online presence.  With Social Sessions, this transformation is within your reach!

Stay Dynamic in a Fast-Paced Digital World

Keeping your online presence fresh is essential. Our quarterly sessions offer a steady stream of professionally curated images, ensuring your brand remains engaging and up-to-date, never dull or repetitive

Perfect for the Busy Entrepreneur

We know running a business takes time. Social Sessions are tailored for busy entrepreneurs like you, offering an efficient way to maintain an engaging online persona without lengthy photoshoots.

Book Here

Ideal for Startups and Established Brands Alike

Whether you’re launching a new venture or looking to refresh your brand, a solopreneur or someone with a team, Social Sessions helps you build and maintain a custom image portfolio that sets you apart.

Networking Opportunities

Beyond capturing stunning images, Social Sessions offer a chance to connect with like-minded professionals. Engage with fellow entrepreneurs during your session, exchange ideas, and expand your network. It’s not just a photoshoot; it’s a community experience.

Brand Photos: Simplifying Your Marketing Efforts

High-quality brand photos are more than just visuals—they’re powerful marketing tools. Consistent and professional imagery enhances your brand identity, making your business instantly recognizable across various platforms.

This consistency not only builds trust with your audience but also streamlines your marketing efforts. With a library of tailored images, creating compelling content becomes effortless, allowing you to focus more on engaging with your audience and growing your business.

Ready to Transform Your Online Presence?

Don’t miss the chance to refresh your social media and stand out. Click the “Book Now” button to get started and unlock the power of three distinct looks that will captivate your audience and elevate your brand each quarter!

Remember, taking action is what separates high achievers from the rest. Join successful entrepreneurs who understand the value of a compelling online presence. Sign up for Social Sessions today!

Book Here

Don’t Forget to Pin It!

Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media

Maximize Earnings: A Step-by-Step Guide to Amazon Affiliate Marketing on Pinterest

Marketing, Pinterest, Podcast

Image of a women holding a cell phone for Maximize Earnings: A Step-by-Step Guide to Amazon Affiliate Marketing on Pinterest featured image for jen vazquez media

Affiliate marketing on Pinterest offers a unique opportunity to monetize your content by sharing products that genuinely benefit your audience. You can create another stream of income for your business by focusing on providing value and strategically utilizing platforms like Amazon Associates, which anyone can sign up for or as you grow your following for your Amazon store!.

Understanding Pinterest Affiliate Marketing

Pinterest serves as a visual search engine where users actively seek inspiration and solutions. This intent-driven behavior makes it an ideal platform for affiliate marketing. By creating engaging pins that link to valuable content, you can guide users toward products and earn commissions on resulting sales.

Struggling to get leads from Pinterest? Let’s change that!

If you’ve been pinning without seeing real results, it’s time to take a strategic approach! My Pinterest Trends Challenge will show you exactly how to use trending content to boost your visibility, drive more traffic, and turn Pinterest into a lead-generating machine—without paid ads!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Sign Up

Best Practices for Using Amazon Affiliate Links on Pinterest

  1. Create Valuable Content: Instead of directly pinning affiliate links, develop high-quality blog posts or landing pages that discuss the benefits and uses of the products you’re promoting. This approach provides context and builds trust with your audience.

  2. Design Engaging Pins: Craft visually appealing pins that capture attention and encourage clicks. Use tools like Canva to create professional graphics that align with your brand and the content you’re promoting.

  3. Optimize for Search: Incorporate relevant keywords into your pin descriptions to enhance discoverability. Think about the terms your target audience might use when searching for solutions related to your content.

  4. Disclose Affiliate Relationships: Transparency is crucial. Clearly state that your content contains affiliate links to maintain trust and comply with guidelines.

  5. Monitor Performance: Utilize Pinterest Analytics to track the performance of your pins. Pay attention to metrics like click-through rates and conversions to understand what’s resonating with your audience and adjust your strategy accordingly.

Implementing the Strategy

Start by identifying products that align with your audience’s interests and needs. Create informative blog posts highlighting how these products can solve specific problems or enhance certain aspects of their lives. Within these posts, include your Amazon affiliate links. Then, design pins that link back to these blog posts, providing a pathway for Pinterest users to discover your content and the products you recommend.

By focusing on delivering value and maintaining authenticity, you can effectively leverage Pinterest for affiliate marketing, creating a win-win situation for you and your audience.

Don’t Forget to Pin It!

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image of notebook in pinks and oranges with cell phone on an apple keyword with the words: Step-by-Step Guide to Amazon Affiliate Marketing on Pinterest by Jen Vazquez Media
image of a croissant, coffee, apple keywords and a women's hand with words: The Best Pinterest Strategy for Amazon Affiliate Marketing by Jen Vazquez Media
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How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest)

Content Creation, Marketing, Pinterest

Pinterst Pin with words: How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest) on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media

If marketing feels like an endless to-do list, I hear you. But what if I told you there’s a way to simplify your marketing, save time, and get more eyes on your business? It all starts with a weekly content plan that is smarter, not harder. This step-by-step workflow will help female service providers create one piece of content and repurpose it across multiple platforms. Ready to dive in? Let’s go!

Step 1: Start with a Blog

Your blog is the foundation of your content plan. Write about a topic that speaks directly to your ideal client and solves a problem they’re struggling with.

For example, if your audience is overwhelmed by marketing, you could write a blog titled, “5 Easy Marketing Workflows to Simplify Your Week.” Share actionable tips that are valuable and easy to implement.

This blog sets the tone for your entire weekly marketing workflow by giving you a starting point to create additional content that’s focused and intentional.

Step 2: Repurpose into Social Media Captions

Once your blog is live, break it down into bite-sized pieces for social media. Aim for 3-5 captions that pull key points from the blog.

For instance:

  • Caption 1: “Feeling overwhelmed by marketing? Try this simple workflow: 1) Start with a blog. 2) Repurpose for social media. 3) Use Pinterest to drive traffic. Get the full breakdown on the blog [link in bio].”
  • Caption 2: “What if I told you one blog could create all your content for the week? It’s possible! Read the blog to learn how [link in bio].”

Want more options? Use ChatGPT to generate additional caption ideas tailored to your brand voice.

These captions allow you to reach your audience where they already are while keeping your message consistent across platforms.

Step 3: Create a Short-Form Video

Film a quick, behind-the-scenes video. It doesn’t have to be fancy! Show yourself working at your computer, sipping tea, or scrolling on your phone. Use text overlays to highlight your tips:

Text Overlay Option 1:

  1. Write a blog for your ideal client.
  2. Repurpose it for social media.
  3. Use Pinterest to amplify your reach.

Text Overlay Option 2: “How I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest.”

Text Overlay Option 3: “Content planning made easy: Start with a blog, repurpose it, and share on Pinterest!”

Caption Example: “Here’s how I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest. Ready to simplify your marketing? Read the full breakdown on the blog! [link in bio]”

Use ChatGPT to generate 1-3 more text overlay and caption options for variety. Short-form videos are quick to create, engaging, and highly shareable—perfect for boosting your reach.

Step 4: Design Canva Covers for Reels

Create eye-catching covers for your short-form videos. Use Canva Pro for fresh designs that stand out. Options include:

  • A photo of you with bold text overlay.
  • A professional stock photo with your tips highlighted.

These covers will double as Pinterest pins, saving you even more time.

Step 5: Publish Pinterest Pins

Pinterest is a powerhouse for driving traffic to your blog and other content. Use an SEO-optimized title and description for each pin. For example:

Pin Title: “Simplify Your Marketing with This Weekly Content Workflow”

Pin Description: “Discover an easy weekly content workflow to grow your business. Learn how to write a blog for your ideal client, repurpose it for social media, and use Pinterest to drive traffic and increase engagement. Perfect for female service providers looking to save time while scaling their marketing efforts.”

Publish one pin as the blog header image and add the others at the bottom of your blog with the title: Don’t Forget to Pin It. This encourages readers to save your blog to Pinterest for future reference and helps grow your Pinterest account by increasing engagement.

Step 6: Publish and Schedule Content

  • Blog: Publish your blog with one pin as the header image.
  • Pins: Upload the remaining pins to Pinterest and link back to the blog.
  • Reels: Schedule your short-form videos with engaging captions.

Step 7: Measure and Adjust

It takes time to build momentum. Stick to this process weekly and refine as you go. Think of it like driving to a new destination for the first time—it takes effort initially, but soon, it’ll feel second nature.

Bottom Line

This smarter, not harder weekly marketing workflow lets female service providers turn one piece of content into multiple touchpoints for their audience. With consistent effort, you’ll save time, expand your reach, and grow your business. Ready to give it a try? Let me know how it works for you in the comments below.

Happy content planning—see you next week!

Don’t Forget to Pin It!

Pinterest pin with words: Repurpose Content Like a Pro on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: Save Time With a Smarter Marketing Workflow on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: simplify Your Weekly Marketing Plan on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest pin with words: Turn One Blog Into a Week’s Worth of Content on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: Weekly Marketing Made Simple on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media

Here is more information that may be helpful!

10 | Year in Review 2024 + 2025 Goals on the Marketing Duo Podcast

Marketing, Pinterest

From Overwhelm to Organized: How to Balance Creativity and Productivity in Your Business

Running a business can often feel like a juggling act, especially when it comes to balancing creativity and productivity. In this blog, we’re diving into how you can optimize your time, create intentional systems, and stay energized without burning out. Let’s explore actionable tips to help you thrive in both your business and personal life.

1. Prioritize Time for Creativity

Creativity isn’t something you can force, but you can cultivate it by creating intentional space. Whether it’s a quiet morning routine, a walk in nature, or even a bath, find ways to step away from work and let your mind wander. As Jen mentions, “The best ideas often come when I’m relaxed, like during a bath or a walk.”

2. Use Tools That Work for You

Whether it’s Asana for project management or a good old-fashioned notebook, find a system that supports your workflow. Jen emphasizes the importance of having one central place for managing tasks, saying, “I need to look at Asana every morning instead of checking emails right away.”

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3. Streamline Your Marketing

Consistency is key in marketing, but it doesn’t have to be overwhelming. Batch your content creation, repurpose old blogs or podcasts, and focus on platforms where your audience is most engaged. “This year, I published a blog every week and repurposed old content, which made a huge difference in my visibility,” Jen shares.

4. Set Calendar Boundaries

Blocking specific days for tasks like podcast recordings or creative planning can help protect your energy. Cinthia shares, “I now have two dedicated days per month for podcast recordings, and it’s made all the difference.”

5. Focus on Intentional Selling

Launching regularly doesn’t have to be overwhelming. Start by focusing on one main offer each month and planning launches ahead of time. “When I launch more often, my revenue consistently increases,” Cinthia explains.

Bottom Line

Balancing creativity and productivity is a process, but with intentional systems and clear boundaries, you can thrive. Take time to evaluate what’s working in your business and make room for what fuels your energy and passion.

Don’t Forget to Pin It!

Year in Review 2024 + 2025 by Jen Vazquez Media
How to Balance Creativity and Productivity in Business by Jen Vazquez Media
Pinterest Pin with text: Intentional Marketing Strategies for Small Business Owners by Jen Vazquez Media
Time Management for Entrepreneurs by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ
Pinterest Pin with text: Tips to Streamline Your Workflow and Avoid Burnout by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ
Pinterest Pin Text Overlay: Year in Review 2024 and Goals for 2025 by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

Here is more information that may be helpful!