Photographers: New to Pinterest? Start With These 5 Steps

If you’re a photographer just starting on Pinterest and feeling unsure about how to use it for your business, you’re in the right place. These five essential steps will help you build a strong foundation so your Pinterest profile starts working for you—attracting dream clients and driving website traffic around the clock.

Step 1: Set Up a Pinterest Business Account

First things first—you need a business account. It’s free and gives you access to analytics and advertising tools (even if you don’t run ads). These tools are invaluable for keyword research and improving your visibility. If you’re using a personal account, you can convert it to a business account—just be sure to make your personal boards (like vacation planning or recipes) secret.

Step 2: Claim Your Website

Claiming your website gives Pinterest proof that you own your content. This unlocks valuable metrics like outbound clicks—the clicks that drive traffic to your site. Claimed websites also give your pins more authority in Pinterest’s algorithm, helping them reach more viewers.

Step 3: Do Your Keyword Research

Pinterest is not social media—it’s a visual search engine. That means keywords are your best friend. Use Pinterest’s search bar to see what terms your audience is actually using. Keywords should be integrated into:

Your profile and bio
Board names and descriptions
Pin titles, descriptions, and even file names

Great keyword examples for photographers include: “family photo outfit ideas,” “newborn photo shoot prep,” or “wedding flat lay inspiration.” This research is worth revisiting every six months to stay up-to-date.

Step 4: Optimize Your Profile

Once you’ve got your keywords, plug them into your profile. Your name should include your niche and location—e.g., “Bay Area Wedding Photographer | Sarah Smith.” Your profile description should clearly state:

Who you serve
Where you serve them
How you’re different

Use a professional, branded headshot that matches your other social platforms. Consistent branding builds trust and makes your profile instantly recognizable across the web.

Booked AF Retreat, Powered by Aftershoot

“You don’t need more content. You need content that works longer.” ~ Jen Vazquez

A 2-day mastermind-style retreat designed for photographers who are ready to finally market with clarity, confidence, and content that keeps working—long after you log off.

SEE NOW

Bonus Tip: Connect Your Instagram

Linking your Instagram to Pinterest helps drive more cross-platform traffic. Anything you post to Instagram will appear on Pinterest too, giving users another way to discover and follow you.

Step 5: Create Four Key Boards

Start with these four Pinterest boards:

Your Business Name – A catch-all board for your original content.
Free Resources Board – Examples: “Free Brand Photography Tips” or “Wedding Planning Resources.”
What to Wear/How-To Board – Boards like “What to Wear for Family Photos” or “How to Prep for a Newborn Shoot.”
Niche Boards by Specialty – Create at least two boards for each photography niche you cover. For example, “Maternity Pose Ideas” and “Maternity Outfit Inspiration.”

These boards act as content buckets and give Pinterest a clear picture of what your account is about—boosting visibility and helping the right people find you.

Bottom Line

These five steps are your launchpad for success on Pinterest. When done right, Pinterest becomes a traffic-driving, lead-generating platform that works for you 24/7.

DON’T FORGET TO PIN IT

6 Must-Read Business Books Every Entrepreneur Should Own in 2025

Marketing, Pinterest, Podcast

6 Must-Read Business Books Every Entrepreneur Should Own in 2025

Running a business is no small feat, and the right resources can make all the difference. In this quick but insightful roundup, Jen and Cynthia from the Marketing Duo Podcast share their top six business book recommendations that have not only helped them grow their businesses but have also shaped the way they think about marketing, mindset, money, and strategy.

These aren’t just reads—they’re business game-changers.

book cover for Digital Threads by Neal Schaffer<br />
Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

1. The Digital Threads by Neal Schaffer

If you’re new to marketing or want to tighten up your strategy, this is your go-to guide. Neal Schaffer’s book focuses on integrating various digital marketing channels into a seamless, strategic workflow. With an accompanying workbook, it helps ensure you’re not just learning—you’re implementing. Snag the book here.

Best For:

Entrepreneurs struggling with leads
Startups building their first marketing systems

Business owners looking to unify their digital strategy

TheBigLeap by Gay Hendricks as Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

2. The Big Leap by Gay Hendricks

This mindset-focused book explores how we limit ourselves out of fear and self-doubt. Hendricks dives into breaking through these mental blocks to achieve your “Zone of Genius”—the space where your true potential shines. Snag the book here.

Why It Matters:

Personal development is key to professional growth
Helps overcome visibility and success fears
A foundational book for mindset work

Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

3. Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

Ever feel like your market is oversaturated? This book teaches you how to find uncontested market space where competition becomes irrelevant. While a bit dry for audiobook listeners, it’s a strategic masterpiece for those wanting to innovate or pivot. Snag the book here.

Ideal For:

Aspiring entrepreneurs exploring new ideas
Business owners ready to differentiate
Strategic thinkers

Traction by Gino Wickman Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

4. Traction by Gino Wickman

Wickman’s “Entrepreneurial Operating System” gives you practical tools—like goal setting, org charts, and vision tracking—to build your business on solid ground. Small in size, big on impact. Snag the book here.

Perfect For:

Business owners seeking structure
Teams needing clarity and alignment
DIY entrepreneurs

5. Building a StoryBrand by Donald Miller

This book simplifies your marketing message and website content using the power of storytelling. It’s especially helpful if you struggle with being overly wordy or unsure how to convert website visitors into customers. Snag the book here.

Takeaway Tools:

StoryBrand framework
Website structure guidance
Copywriting tips

Profit First by Mike Michalowicz Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

6. Profit First by Mike Michalowicz

Learn how to flip traditional accounting on its head and pay yourself first. This laugh-out-loud book turns dreaded financial planning into something fun, relatable, and impactful for business success. Snag the book here.

Why You’ll Love It:

Easy-to-follow financial strategy
Engaging storytelling
Perfect for non-finance people

Cinthia interviewed Mike and here’s her blog that has both the video and podcast.

Final Thoughts

Think of these books as your unofficial MBA. Whether you’re just starting out or looking to fine-tune a thriving business, they offer tested frameworks, mindset shifts, and practical strategies. And don’t worry—if one doesn’t click now, revisit it later. Your business journey is always evolving.

Follow Jen and Cynthia on Instagram @MarketingDuoPodcast and share your favorite business reads!

Also, here is the interview that Jen mentioned with Jessica Stansberry.

DON’T FORGET TO PIN IT!

Why These 6 Business Books Should Be On Your Shelf by Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

Books That Will Change Your Business Strategy by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Business Growth Starts with These Books on Marketing Strategy Academy Podcast with Jen Vazquez and Cinthia Pacheco

The 6 Books Every Entrepreneur Should Read as heard on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Must-Read Business Books for 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

This May Be Why Your Pinterest Traffic Dropped & What You Can Do About It

Marketing, Pinterest

If your Pinterest traffic has suddenly dropped and you’re wondering what happened, you’re not alone. A recent platform update has caused many creators to experience fewer outbound clicks despite having the same impressions and saves.

Thanks to expert insights from Kate Ahl of Simple Pin Media (my mentor and an official Pinterest educator), we now understand exactly what changed and how to fix it. Let’s dig in.

What Changed with the “Visit Site” Button?

In the past, users could click on a pin, view the close-up, and then click again on the image to go directly to your site. Now, the pin image is no longer clickable.

Instead, Pinterest has introduced a small “Visit Site” button located below the pin image. On mobile or desktop, if this button doesn’t appear, users have no way to access your content.

This added friction has led to a decrease in click-through rates (CTR) and outbound traffic for many users.

Pinterest Pin Graphic saying "What Happened to the Visit Site Button on Pinterest? by Jen Vazquez Media"

No, Pinterest Isn’t Removing Links

Some creators feared that Pinterest was removing links altogether. But Malik Ducard, Pinterest’s Chief Content Officer, reassured users in an interview with Kate Ahl that links are “here to stay.”

However, for a small percentage of pins that don’t meet Pinterest’s evolving quality guidelines, the “Visit Site” button might be moved to a dropdown or hidden entirely. That’s the key issue here—and it’s one you can fix.

Why Pinterest Might Be Hiding Your Link

Pinterest stated that when a pin’s landing page is considered “low quality,” the Visit Site button becomes less visible. While the link isn’t removed, it’s no longer front and center, which drastically impacts traffic potential.

So what does Pinterest consider “low quality”? Let’s look at how to keep your pin (and your link) in good standing.

How to Get Your Pinterest Traffic Back

If your clicks are down, these are the actions Pinterest recommends—straight from what Kate Ahl shared in her recent mastermind sessions and podcast interview:

1. Enable Website Scraping

Make sure Pinterest can crawl your content by allowing its bot access via your robots.txt file. Blocking Pinterest’s crawler can prevent it from properly evaluating your site, and that can flag your pins as lower quality.

2. Avoid Broken or Redirected Links

Always double-check your links before publishing. A 404 page or broken redirect is an instant red flag. You should also test existing pins regularly to ensure that the links still work.

3. Match Your Pin Image to the Landing Page

The image(s) on your pin should appear on the page it links to (i.e. the blog). This visual consistency reassures Pinterest (and users) that the content is trustworthy and aligned.

Pro Tip: If you only have one main image on your blog, try using that same image for all your pins. We don’t know if this is exactly what’s intended by what Kate was told, but I’m testing right now to see if this gets better results. if you have multiple images on the page, rotate between them—but try to not use unrelated visuals that may confuse Pinterest’s algorithm, especially AI photos which may not get as much reach.

4. Use Matching Keywords

The keywords used in your pin’s title and description should also appear on the linked page. Pinterest wants alignment between the content you’re promoting and where you’re sending users. If there’s a disconnect, Pinterest might hide your link button.

5. Provide Helpful, Valuable Content

If your blog post or landing page doesn’t deliver on the promise of your pin (e.g., misleading title or weak content), users will bounce—and Pinterest sees that. Bounce-back behavior tells the platform that the pin may not be helpful or trustworthy.

6. Improve Your Site Speed

Aim for a page load time under 4 seconds. This is especially critical on mobile, where slower speeds feel even more frustrating. If your site is sluggish, Pinterest may deprioritize your pins and hide your links.

7. Maintain a Safe, Trustworthy Domain

Follow Pinterest’s Merchant Guidelines, even if you’re not an e-commerce brand. That means:

No spammy ads
Clear contact information
Legitimate, user-friendly design
No clickbait

A “sketchy” or cluttered design, even unintentionally, could be penalized.

8. Submit a Support Ticket if Needed

If you’ve done everything right and your “Visit Site” button is still hidden, Pinterest’s system may need time to recheck your content. There’s currently no appeal process, but you can submit a support ticket to flag the issue.

A Quick Note on Pinterest Advice

My insights here are based on Kate Ahl’s blog and podcast, which offer some of the most up-to-date guidance available. That said, Pinterest is an ever-evolving platform, and changes can happen quickly—so nothing is ever truly set in stone.

I always hesitate to present things as black and white because Pinterest’s algorithm and business goals are fluid. What works today may shift tomorrow. But this is the most accurate and helpful information we have right now, and I wanted to make sure you had it.

As with all marketing strategies, treat this as a series of micro tests—observe what resonates, adapt to what the platform favors, and refine your approach to get the best results, whether that’s in traffic, engagement, or ROI (including the time you invest). Keep testing, keep adjusting, and keep marketing your business with intention.

Bottom Line

Pinterest’s latest update isn’t about punishing creators—it’s about making the platform better for users. They want people to find helpful, high-quality, and trustworthy content.

If your traffic is down, don’t panic. Review your recent pins and ensure:

Your links work
Your landing pages are fast and aligned
Your pins use accurate images and keywords
Your domain gives off “good vibes” (trust and quality)

Pinterest and Google both prioritize helpful content. Align your content strategy with what’s valuable to users, and the traffic will follow.

Kate’s Pinterest Mastermind Agency Masters (for Pinterest Managers with 7+ clients)
Kate’s Podcast Interview: Youtube Podcast

Don’t Forget To Pin It!

Pinterest pin with text: Why Your Pinterest Traffic Dropped Suddenly by Jen Vazquez Media

Pinterest Pin with these words: How to get Pinterest Clicks Back After the 2025 update by Jen Vazquez Media

How to Build a Lead-Generating Marketing Workflow That Works While You’re Offline

Content Creation, Marketing, Pinterest

Are you stuck chasing likes on Instagram, feeling like if you’re not constantly posting, your business is going to disappear? Let’s be real—it’s exhausting. And here’s the truth: visibility should not feel like a full-time job.

I’m Jen Vazquez, and I help service-based business owners create sustainable marketing workflows that consistently generate leads—without the burnout. If you’re ready to work smarter, not harder, then keep reading. I’m going to walk you through the exact system I teach my clients, and the one I use myself, that only takes one hour a week to execute.

Why You’re Burned Out from Marketing

Let me guess: You’re doing all the “right” things—posting Reels, writing captivating captions, following the trends, perfecting your hooks—but the leads just aren’t coming in. I see this all the time.

Here’s why:

Instagram visibility is short-lived. Most content disappears in 24 hours unless it happens to go viral. That’s not sustainable.

What you need isn’t more content. You need better, strategic content—and you need it on platforms that work for you while you’re out enjoying life (or having a smoothie with your favorite people).

The Lead-Generating Marketing Workflow: A System Built for Real Life

My system is simple, rinse-and-repeat, and customizable to how YOU want to work. Some of my clients only work 4 hours over 3 days each week, and we build workflows around that.

Here’s the 3-part system:

1. Attract: Use Search-Friendly Content

Start with platforms that continue working for you—like Pinterest. Pins don’t disappear in 24 hours; they show up in search for months or even years.

2. Nurture: Deliver High-Value Core Content

Your blog, podcast, or YouTube video serves as your core weekly content. It builds trust and authority, and gives people a reason to stick around.

3. Convert: Lead Magnets, Freebies, and Offers

Finish strong with opt-ins and clear offers to convert your audience into leads—automatically.

Streamlined marketing content distribution graphic

My Weekly Marketing Workflow: Just One Hour a Week

Yup, just one hour a week to stay visible, build authority, and drive leads. Here’s how:

Step 1: Create One Core Content Piece

I start by creating one video each week. That’s my anchor content. From there, I turn that into:

A blog post (like this one)
A podcast episode
Social media captions

Step 2: Design and Schedule Pinterest Pins

I use Canva and Tailwind (or Tailwind Create) to pull 5–10 Pinterest pins from that core content. These pins link back to my blog, podcast, or video and are scheduled out in minutes.

Bonus: Tailwind also posts to Instagram and Facebook—so now we’re cross-posting strategically.

Step 3: Repurpose Into Reels

I create 2–3 Reels from that week’s content using lifestyle clips (me making coffee, typing, walking the dog, etc.) with text overlays and strong hooks + CTAs. Then I mix in older B-roll clips with new messaging.

I end up with 6 Reels a week without starting from scratch. Use tools like Tailwind to auto-post to Instagram and Facebook, saving time.

Step 4: Summarize for Email Marketing

I use AI tools like ChatGPT or Google Gemini to write a short email summary of the core content. It links to the blog post or embeds the video directly—whatever I’m featuring that week.

This goes out to my email list and nurtures subscribers on autopilot.

Want to see how it works? Get on my email list by grabbing a free resource!

Step 5: Automate Everything Else

My secret weapon? RecurPost.

It auto-posts everywhere (except Pinterest, which I leave to Tailwind). It even posts to Threads, and lets you build a content library of Reels, with optional cover photos for a cohesive feed.

RecurPost lets you reuse Reels every 2–3 weeks with different cover photos and captions. That’s how I appear to post three times a day without lifting a finger.

Graphic: Streamlined and automated marketing workflow for female service providers

Client Success Story: 2300% Growth and a 6-Week Vacation

Let me introduce you to one of my wedding pro clients. She used to post every day on Instagram with little traction.

Once she implemented this workflow:

She cut content time from 5 hours to 2 hours a week
Increased outbound clicks on Pinterest by 2300%
Doubled her Google Analytics website traffic
Took a 6-week vacation in Europe while her content ran on autopilot

And yes—she still booked clients during her time off.

Long-Term ROI: Why This Works

This strategy isn’t a quick fix—it’s a compound-growth machine. Here’s what happens over time:

Blog posts from 6 months ago still bring traffic
Pins from 6–7 years ago are still getting monthly clicks
You get long-term discoverability and trust

Compare that to Instagram where a post lives for, what, 24 hours?

You deserve a strategy that respects your time.

Graphic: My Weekly Marketing Workflow (1 Hour a Week) - visual selection

Real-World Pro Tip: Repurpose for Client Experience

One of my wedding photographer clients took her blog posts (originally created for Pinterest) and embedded them into her client welcome guide.

Now her new couples get instant value—timeline tips, venue ideas, wedding advice—right when they book her. It builds trust and improves the client experience.

You Started Your Business for Freedom. Let’s Get It Back.

You didn’t start your business to work harder than your corporate 9-to-5. But that’s what happens when you rely only on short-lived content strategies.

If your leads are slow now, it’s likely due to a lack of core content 3–6 months ago.

Let’s fix that.

Want Hands-On Help? Join My Marketing Accelerator

I offer a three-week coaching program where I build your customized marketing workflow with you—tailored to your goals, schedule, and business model.

Want in? Click here to learn more

Final Word: Stop Chasing, Start Converting

Let’s ditch the daily hustle for good. Create a content system that attracts, nurtures, and converts—without you being online 24/7.

Don’t Forget To Pin It!

young women in salmon shirt with marketing icons floating around with word: Marketing that Works While You Sleep

brunette women in peach sweater and icons about marketing floating around and words: One-Hour Marketing Workflow to Attract Leads Consistently

women in white sweatshirt with glowing marketing icons around her head and words: Stop Posting Daily_ Try This Sustainable Marketing System

hot pink background with brunnette women with glasses typing on a laptop with marketing icons floating around her head with words: How to Build a Lead-Generating Marketing Workflow That Works While You’re Offline

Pinterest for Photographers: Turn One Photo Session into 10+ Pins That Attract Dream Clients

Marketing, Pinterest

Pinterest for Photographers: Turn One Photo Session into 10+ Pins That Attract Dream Clients

If you’re a photographer tired of watching your hard work disappear into the Instagram feed abyss, it’s time to level up with Pinterest. More than just a social platform, Pinterest is a visual search engine that works 24/7 to bring your dream clients straight to your website.

Imagine turning one photo session into a dozen optimized pins that work like mini-marketers for your brand. Here’s how to do it, step-by-step.

Step 1: Choose the Right Session to Feature

Start with a session that aligns with the type of photography you want to book more of. Want to shift from weddings to brand photography? Highlight a recent branding session instead of another wedding gallery.

Pro Tip: Make sure you’ve blogged the session first. Pinterest favors fresh links, and directing traffic to a specific blog post boosts engagement and keeps visitors on your site longer.

Step 2: Create a Weekly Pinterest Workflow

Batch your Pinterest tasks weekly. Use your latest blog post, a high-performing older blog (check Google Search Console), and 1-2 freebies that lead to your email list.

Consistency is key — even one weekly batch can drastically improve your long-term results.

Ready to Get Booked AF?

Join us in Northern California for the retreat that’s part Pinterest power-up, part content creation party, and 100% focused on getting you booked out with a plan that actually works.

📸 Walk away with fresh brand photos, a marketing workflow you’ll love, and the confidence to scale. ✨ Only a few spots available – join the waitlist now and be the first to get all the juicy details!

Get On The Waitlist

Step 3: Design 10+ Pin Graphics Using Canva

Use a simple Canva brand template that you can duplicate and customize quickly. Create at least 10 different pins using images from one session:

3 pins with standout images
2-3 pins with image variety and keyword combos
2 pins linking to your blog post
2 pins promoting a relevant freebie
1 behind-the-scenes or video pin

Create a folder for easy access and future use.

Step 4: Write Keyword-Rich, Location-Specific Pin Titles

No vague titles allowed. Use clear, searchable phrases that your dream clients are typing into Pinterest.

Example: Instead of “Beautiful Brand Photography,” say “Bay Area Brand Photographer – Clean & Modern Photos for Coaches.”

Pro Tip: Ask your audience what they’d search for via Instagram Stories. Their answers might surprise you — and give you valuable keyword insights.

Step 5: Add the Right Link & Call to Action

Each pin should link directly to your blog post or landing page. Include a strong call to action like “Click to See the Full Gallery” or “See More Images.” This boosts clicks and conversions.

Step 6: Schedule Pins with Tailwind

Tailwind allows you to schedule pins across weeks and boards. You can load 10+ pins from one session and stretch them over 4-5 weeks, using different titles to reach more audiences and improve SEO.

Bonus: Repurpose Pins for More Visibility

Use your pins as content across platforms—turn them into Instagram carousels, newsletter graphics, Facebook posts, and more. And don’t forget to add those pins at the end of your blog post for easy saves (which boost your Pinterest analytics!).

Bottom Line

Pinterest doesn’t require daily content creation. With the right strategy, you can create a full month of marketing content in just a few hours. One session, 10+ pins, and endless reach.

Don’t Forget To Pin It!

Fun Marketing News: Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Marketing, Pinterest, Podcast

Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest has achieved an incredible milestone, breaking records in Q4 of 2024. As marketing professionals and business owners, understanding why this matters and how it can impact your business is essential.

In this post, we’ll break down the key highlights from Pinterest’s latest performance report and explore how you can leverage this momentum to drive growth for your own brand.

Pinterest’s Q4 2024 Performance Overview

Pinterest’s performance in Q4 2024 was nothing short of impressive. Here are the key stats that caught everyone’s attention:

Revenue Milestone: Pinterest hit $1.15 billion in revenue for Q4 2024, an 18% increase from the previous year.
User Growth: Global Monthly Active Users (MAU) reached 553 million, an 11% year-over-year increase.
Net Income Boost: GAAP (Generally Accepted Accounting Principles) net income soared to $1.85 billion in Q4, driven by a $1.6 billion tax benefit.

Why This Matters for Your Business

You might be thinking, “So what if Pinterest made more money?” Here’s why it matters:

More Ad Spend = More Visibility
The increase in revenue is a direct result of more companies investing in Pinterest ads. This means Pinterest is driving the kind of traffic that businesses want — targeted and actionable.
Higher Engagement from Real Users
Unlike other platforms that report total user registrations, Pinterest’s 553 million monthly active users represent people actively engaging with the platform — not just signing up and disappearing.

Less Competition, More Opportunity
While Pinterest’s user base is smaller than platforms like Instagram and TikTok, that’s actually an advantage. Less competition means greater visibility for your content and a higher chance of driving targeted traffic.

CEO Insights and Market Confidence

Pinterest’s CEO, Bill Reddy (formerly with Google), highlighted that user engagement is growing, and the platform’s focus on actionable content is benefiting both users and businesses. Following the announcement, Pinterest’s stock jumped over 18%, showing that investors have strong confidence in the platform’s future.

What does this mean for you?

More ad spend from big companies means more users on the platform.
More users searching for solutions = more potential customers for your business.
Pinterest’s projected revenue for Q1 2025 is between $837 million and $852 million, indicating continued growth momentum.

Pinterest’s Long-Term Value for Your Business

Pinterest operates more like a search engine than a social media platform, which means your content has a longer shelf life. Unlike Instagram and TikTok, where posts disappear quickly, Pinterest pins can continue driving traffic for months or even years after they’re posted.

According to a study by Tailwind (a third-party Pinterest scheduling tool), pins reach their peak performance after one year — not three months, which was the previous average. This means the time you invest in creating pins today could pay off for years to come.

How to Capitalize on Pinterest’s Growth

To take advantage of Pinterest’s growing momentum, focus on the following strategies:

✅ Use Keywords Strategically

Just like SEO for blogs, Pinterest relies heavily on keywords. Research and use targeted keywords in your pin descriptions, titles, and boards.

✅ Consistency is Key

Regularly pinning high-quality content increases your visibility and engagement over time.

✅ Invest in Tailwind

Tailwind’s enhanced pin scheduler and new tools (currently in development) are designed to maximize your Pinterest strategy with minimal effort.

The Power of Search Marketing

Pinterest functions like a search engine, similar to YouTube and Google. Unlike Instagram or TikTok, which have short lifespans for content, Pinterest pins remain searchable and effective long-term.

If you’re already investing time into SEO and blogging, Pinterest is a natural extension of that strategy. By creating consistent, keyword-rich content, you can drive evergreen traffic to your website or online store.

Why Now Is the Time to Get Serious About Pinterest

The surge in Pinterest’s performance is a signal that businesses are recognizing its potential as a powerful marketing platform. With more companies investing in ads and the platform showing consistent user growth, now is the time to build your Pinterest strategy.

Small business owners and content creators have a unique opportunity to gain visibility and drive traffic with less effort compared to other platforms. Start pinning, stay consistent, and watch your traffic grow.

Bottom Line

Pinterest’s record-breaking Q4 2024 results reflect a growing trend in search-driven content. The combination of increased ad revenue, rising user engagement, and long-term content value makes Pinterest a smart investment for business owners and marketers.

If you’ve been thinking about adding Pinterest to your marketing strategy, now is the time to dive in. Want help?

Don’t Forget To Pin It!

pinterest pin with a photo of a microphone and pale yellow flowers and words: Why Pinterest is Growing Fast in 2024 on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

photos of two women and words Record Breaking with words on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez. Pinterest's Q4 2024 Performance Explained

with words Pinterest Marketing Strategy for 2024 on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

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with words How to Capitalize on Pinterest's Record Growth on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

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words on a pale creme background on a pinterest pin Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

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