My Exact Pinterest Workflow (Batch System for Service Providers)

Pinterest

feminine home office with a macbook pro and Pinterest Trends on the screen. We're talking about my Pinterest workflow

If Pinterest feels like it’s eating your week, you’re not doing it wrong — you’re just doing it daily. There’s a better way, and it takes way less time than you think.

What You Will Learn in This Episode

  • Why does Pinterest feel so overwhelming even when you’re being consistent?
  • How do successful service providers manage Pinterest without spending time on it every day?
  • What is a Pinterest batch workflow and how does it actually work?
  • How do you use the Pinterest trends tool for keyword research without spending hours on it?
  • What should you actually be tracking in Pinterest analytics each week?
  • How do you create an entire month of Pinterest content in one session?
  • What is the one part of a Pinterest workflow most people skip that changes everything?

Key Takeaways

  • Spreading Pinterest across seven days is exactly why it feels overwhelming — batching fixes this completely.
  • One Monday power session sets up your entire week of pins. Daily pinning is not required.
  • Creating a full month of content in one focused session is possible, and it’s how the pros do it.
  • Daily stats will make you spiral. Weekly patterns are what actually tell you what’s working.
  • You’re not pinning to post — you’re creating content you know converts.
  • The performance review is the part most people skip, and it’s the part that makes everything else smarter.

Episode Timestamps

  • 0:00 Why daily pinning leads to burnout
  • 1:15 The mindset shift that changes everything
  • 2:30 Part 1: Monday Pinterest power session
  • 5:00 Part 2: Monthly content batch system
  • 8:00 Part 3: Friday performance review (the game changer)
  • 11:00 How to DIY this with guidance in The Club
  • 12:15 Drop your number below + what’s coming next week

Get your own workflow

The Club is a Pinterest membership where Jen is live 2 times a month for Q+As and once a month a masterclass on marketing.  It’s month to month and you can cancel at anytime, or you can get a discount if you join the quarterly plan.

SIGN UP

Resources Mentioned

Listen + Subscribe

New episodes of the Marketing Strategy Academy Podcast drop every week. Find us at jenvazquez.com/podcast or wherever you listen. Hit subscribe so you never miss an episode.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

DON’T FORGET TO PIN IT!

 

feminine home office with a macbook pro and Pinterest Trends on the screen. We're talking about my Pinterest workflow
colorful feminine home office with a macbook pro and Pinterest Trends on the screen. We're talking about my Pinterest workflow
feminine home office with a macbook pro and Pinterest Trends on the screen. We're talking about my Pinterest workflow
black and white feminine home office with a macbook pro and Pinterest Trends on the screen. We're talking about my Pinterest workflow

Why Your Pinterest Strategy Isn’t Working: 3 Common Mistakes Service Providers Make

Marketing, Pinterest, Podcast

Jen Vazque holding a Pinterest logo in her hand talking about Why Your Pinterest Strategy Isn't Working: 3 Common Mistakes Service Providers Make

Why Your Pinterest Strategy Isn’t Working: 3 Common Mistakes Service Providers Make

You pin every single day. You follow all the Pinterest “rules.” You create beautiful pins that get saves and repins. But your discovery calls? Crickets.Sound familiar? You’re not alone. I see this exact scenario every single week with new Pinterest management clients. They’re doing a ton of work on Pinterest but seeing zero business results. The frustrating part? They think they’re doing everything right.

The truth is, most service providers make the same three Pinterest mistakes that keep them pinning into the void instead of attracting actual clients. Let me break down exactly what’s happening and how to fix it.

Mistake #1: You’re Treating Pinterest Like Social Media

Here’s the thing nobody tells you: Pinterest is not social media. It’s a visual search engine. When you treat it like Instagram or TikTok, you’re speaking the wrong language entirely. Social media is about showing up daily, engaging with your audience, and building relationships through constant interaction. Pinterest?

It’s about creating searchable content that gets discovered over time based on keywords. I had a client who was posting motivational quotes every single day because that’s what worked on Instagram. Pretty pins, lots of engagement, zero clients. When we switched to keyword-rich pins about her actual services, her website traffic doubled in six weeks. The fix: Start thinking like Google, not like Instagram. What are your ideal clients actually searching for? Create pins that answer those specific questions.

Mistake #2: Your Keyword Strategy Is All Wrong

Most service providers I work with think Pinterest keywords work like hashtags. Spoiler alert: they don’t. At all. Pinterest SEO is about understanding exactly how your ideal clients search for what they need when they need it. It’s not about stuffing your descriptions with every possible keyword. It’s about getting specific with the exact phrases that lead to conversions. For example, instead of pinning about “wedding photography,” pin about “outdoor wedding photographer Bay Area” or “natural light wedding photos California.”

The difference? The first gets you in front of everyone. The second gets you in front of your ideal clients. The fix: Research actual search terms your ideal clients use. Pinterest’s search suggestions are pure gold for this. Start typing your main service and see what auto-completes.

Ready to learn Pinterest strategy that actually works?

Join The Club for monthly Pinterest trainings, live Q&A, and a community of service providers getting real results. Join me?

FIND OUT MORE

Ready to stop shouting into the social media void and start getting found by your ideal clients?

Most service providers are exhausted from the daily posting hustle, but still not seeing the leads they deserve. That’s because social media was designed to keep people scrolling, not clicking to your website.  There’s a smarter way: search marketing.

While social media content disappears in 24-48 hours, search marketing content (think Pinterest + SEO) works for you 24/7 — even when you’re offline. People find YOU when they’re already looking to buy.  In our free Search vs. Social Masterclass with SEO expert Cinthia Pacheco, you’ll discover:

  • Why Pinterest + SEO beats the algorithm every single time
  • How to build a visibility system that brings consistent leads in just 2 hours per week
  • The real reason your current marketing feels like shouting into the void
  • One simple action step you can take TODAY to start getting found
WATCH FREE NOW

Mistake #3: You’re Creating Pins That Get Saves, Not Clicks

Here’s what blows my mind: most Pinterest advice focuses on creating pins that get saves and repins. But saves don’t pay your bills. Clicks to your website do.Pretty aesthetic pins might look gorgeous in your Pinterest feed, but if they don’t clearly communicate what you offer and why someone should click through to learn more, they’re just pretty decorations.I had a photographer client whose aesthetic pins were getting thousands of saves but almost no website traffic. We redesigned her pins with clear text overlays that said things like “How to Choose Your Wedding Photographer” and “Questions to Ask Before Booking.” Same gorgeous photos, but now with clear value propositions. Her click-through rate increased 300%.The fix: Every pin needs a clear reason for someone to click through. What will they learn, discover, or get when they visit your website? Make that obvious.

Real Results When You Fix These Mistakes

One of my Pinterest management clients went from 50 monthly website visitors to over 2,000 in just four months by fixing these exact three mistakes. She stopped treating Pinterest like social media, focused on specific keyword phrases her ideal clients actually searched for, and created pins designed to drive clicks, not just saves. The result? Her discovery call bookings tripled. Her email list grew by 400%.

Most importantly, her revenue increased significantly because she was finally attracting the right people to her website. Pinterest works when you understand what it actually is: a search engine that can send you qualified traffic for years from a single pin. But only if you’re speaking its language.

Ready to Stop Pinning Into the Void?

If you’re ready to fix these Pinterest mistakes and start seeing actual business results, I’d love to help. Whether that’s through my Pinterest management services, The Club membership, or my free resources, there’s no reason to keep spinning your wheels on a platform that could be your best source of consistent website traffic.Pinterest isn’t broken. Most people are just using it wrong. Now you know the difference.Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

 

📌 DON’T FORGET TO PIN IT!

Pinterest’s New Campaign Gets It Right: Why “Live Your Life, Don’t Just Scroll It” Changes Everything

Marketing, Pinterest

Pinterest’s New Campaign Gets It Right: Why “Live Your Life, Don’t Just Scroll It” Changes Everything

This is exactly why Pinterest works for business.

Pinterest just dropped their biggest brand campaign yet, and honestly, I want to slow clap for them.  🙌

The campaign calls out the cost of being constantly online and offers a different path forward. While other online platforms often sell the illusion of living, Pinterest helps you create a life you actually want to live.

That right there? That’s the difference between Pinterest and everything else. And it’s exactly why Pinterest works so well for service providers who are tired of the social media grind.

This Campaign Gets What I’ve Been Teaching for Years

Most platforms are engineered to keep you scrolling through other people’s lives. Pinterest was built around something completely different: the moment a person moves from inspiration to action.

I’ve been saying this for years. Pinterest is not social media. It’s a visual search engine. People don’t go to Pinterest to scroll mindlessly. They go there with intent. They’re planning something. They’re researching something. They’re looking for solutions.

Pinterest reports that 78% of Australian users feel more positive after using the platform, which is 17 percentage points higher than the next closest platform. Additionally, 87% of Pinterest users believe their time on the platform is well spent, compared to 60% on other apps.

Those numbers don’t surprise me at all. When you’re using a platform to plan your life instead of just watching other people’s highlight reels, of course you feel better about the time you spend there.

Why This Matters for Your Marketing

Here’s what Pinterest’s new positioning means for your business: you’re marketing to people who are actively looking for solutions, not just passively scrolling.

Pinterest aims to inspire action beyond the app. The message is less about competing for screen time and more about redefining its purpose within it.

This is huge for service providers. Your ideal clients aren’t on Pinterest to waste time. They’re there because they have a problem to solve or a goal to achieve. They’re planning a website redesign. They’re researching photographers for their rebrand. They’re looking for marketing strategies that actually work.

Ready to meet your clients while they are

Ready to meet your clients where they’re actively planning?  Join The Club for 3 times a month, Pinterest strategy education that turns searches into clients.

CHECK IT OUT

The Anti-Scroll Platform

Pinterest’s latest campaign looks back at life before social media, saying that the best thing that you can do online is to find a reason to go offline.

I love this so much because it’s exactly what happens when Pinterest works. Someone finds your pin about brand photography, clicks through to your website, reads your blog post, and books a discovery call. They found you online so they could improve their life offline.

That’s not happening on Instagram. That’s not happening on TikTok. Those platforms are designed to keep people scrolling, not to send them somewhere else to take action.

Nearly half of U.S. teens now say they spend too much time on social media, with many saying it has a negative effect on people their age. Pinterest is positioning itself as the solution, not the problem.

What This Campaign Tells Us About Pinterest’s Future

Pinterest launched its most ambitious paid media campaign on May 1, 2026, framing the platform’s fundamental design philosophy as a direct contrast to what its chief marketing officer described as platforms “engineered to keep you scrolling through other people’s lives.”

Pinterest is doubling down on being different. They’re not trying to compete with Instagram or TikTok on their terms. They’re saying, we’re not that. We’re something else entirely.

For businesses, this is incredibly good news. It means Pinterest is going to keep prioritizing search functionality over social features. It means they’re going to keep focusing on helping people find what they’re looking for instead of just keeping them on the platform.

How to Use This in Your Marketing

This campaign reinforces everything I teach about Pinterest strategy:

Lead with solutions, not entertainment. People are on Pinterest to solve problems and plan their lives. Your content should help them do that.

Think like a search engine, not social media. Use keywords. Answer questions. Be helpful and specific.

Make it easy for people to take action. Your pins should send people to your website, not keep them scrolling.

Focus on planning moments. Pinterest helps 600 million people each month to search, save and decide with confidence. With eight in ten Pinterest users arriving to search for at least one meaningful moment each year, the opportunity to show up during active planning is massive.

The Bottom Line

Pinterest’s new campaign isn’t just marketing speak. It’s a fundamental statement about what the platform is and isn’t. It’s validation for every service provider who has chosen to focus on Pinterest over other platforms.

People want to feel good about their lives in 2026, not upend them. What Pinners are searching for instead are approaches that enhance what they already have.

That’s exactly what good service providers do. You help people improve their businesses, their brands, their marketing. You don’t promise to completely transform their lives. You help them get better results from what they’re already doing.

Pinterest gets it. The campaign gets it. And if you’re a service provider who’s been on the fence about Pinterest, this should tell you everything you need to know about where the platform is headed.

It’s not about the scroll. It’s about the search. It’s not about watching other people’s lives. It’s about planning your own.  That’s the platform I want to build my business on. 

You can read Pinterest’s blog here.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

Pinterest Wedding Trends 2026: How Wedding Pros Can Turn “Alt-Bride” Into Business Gold

Content Creation, Marketing, Pinterest, Pinterest Trends

Gathering of wedding photos showing the wedding trends for 2026 by Jen Vazquez

Pinterest Wedding Trends 2026: How Service Providers Can Turn “Alt-Bride” Into Business Gold

Hey there! Pinterest just dropped its Wedding Trends Report 2026, and if you work with couples in any capacity, this isn’t just trend-watching.  I’m a former wedding photographer and work with a ton of wedding pros, so this is my wheelhouse, and I’m delivering your business roadmap.

The big headline? Couples are rewriting wedding rules entirely. Pinterest found that couples are embracing “low-key pre-wedding soirées, opalescent palettes, speakeasy venues and bold new bridal headwear: crowns, caps and cool-girl veils.” But here’s what matters for your marketing: the top reason couples say an unconventional wedding appeals to them is that it allows them to reflect their personalities.

Translation? Your ideal clients aren’t looking for cookie-cutter services anymore. They want providers who get their vision and can help them execute something uniquely theirs.

The Trend: Alt-Bride Aesthetic is Taking Over

Bridal headwear is becoming bolder and more statement-making, with rising searches for fascinators, Juliet cap veils, and custom wedding hats signaling that cool-girl alternatives to the traditional veil are gaining momentum. We’re talking fascinators up 1,865%, Juliet caps, pearl headdresses, and forehead tiaras all rising.

But this isn’t just about fashion. This trend represents a fundamental shift in how couples approach their wedding planning. They’re prioritizing personal expression over tradition, which means massive opportunities for service providers who can speak their language.

Pinterest For Service Providers Checklist

Want help with Pinterest? Snag my free instant free download right now Pinterest For Service Providers Checklist!

INSTANT FREE DOWNLOAD

Marketing Strategy 1: Update Your Pinterest Keywords Right Now

If you’re still pinning “classic bridal looks” and “traditional wedding venues,” you’re missing the boat. Jazz club weddings are up 1,115%, speakeasy lounges are up 225%, and glass greenhouse weddings have seen a 100% jump.

Photographers: Start creating boards like “Alt-Bride Portrait Ideas,” “Moody Wedding Photography,” and “Unconventional Wedding Venues.” Pin examples of dramatic headwear shots, speakeasy-style lighting, and editorial bridal portraits.

Wedding Planners: Create pins for “Speakeasy Wedding Reception Ideas,” “Jazz Club Wedding Styling,” and “Greenhouse Wedding Design.” The common thread: spaces that feel cinematic and immediately photogenic, where the setting itself does some of the storytelling.

Florists: Focus on the unconventional bouquet trend. Searches are climbing for fuzzy wire bouquets, bouquet purses and flowerless arrangements. Create pins showing alternatives to traditional florals.

The Trend: Opalescent Palettes Meet Moody Tones

Pinterest found two distinct color stories dominating 2026 weddings. “Plum and olive wedding” searches are up 1,380%, while “Opalite aesthetic” searches have climbed 2,710%. On one side, earthy, moody tones like plum, olive, and muted terracotta are lending their warmth to celebration details. The other trending color story? Shimmery iridescent hues and opalescent finishes.

Marketing Strategy 2: Show Both Sides of the Color Spectrum

Don’t pick a lane between moody and iridescent. Show potential clients you can execute both vibes.

Stationers: Create pin sets showing invitations in both palettes. Pin examples of “Plum and Olive Wedding Invitations” alongside “Iridescent Wedding Stationery.”

Cake Designers: Pinterest data shows couples want options. Create pins for “Moody Wedding Cake Colors” and “Opalescent Wedding Cake Design.” Show your range.

Makeup Artists: This trend is perfect for showcasing versatility. Create separate boards for “Moody Bridal Makeup” and “Iridescent Bridal Beauty.” The search volume is there for both.

The Trend: Unconventional Venues with Built-In Atmosphere

Traditional ballrooms are making way for venues with built-in atmosphere… couples are prioritising venues with a strong sense of character over conventional formality, seeking locations that already tell a story before styling even begins.

This trend is huge for any service provider because it changes how couples think about their entire wedding experience.

Want to DIY your Pinterest but with Expert guidance?

The Club is your monthly membership for Pinterest strategy, marketing support, and community connection. Get live Q+A sessions twice a month, monthly Pinterest and marketing masterclasses, 10 customizable Canva pin templates, 2 guided Pinning Sessions monthly, and access to a community of service providers building sustainable marketing systems. 

SIGN UP FOR MONTH TO MONTH

Marketing Strategy 3: Position Yourself as the “Unconventional” Expert

Venues: If you have any unique characteristics, now is the time to highlight them. Industrial spaces, historic buildings, outdoor locations – lean into what makes you different.

Photographers: Create content around shooting in unconventional spaces. Pin inspiration boards for “Jazz Club Wedding Photography” and “Greenhouse Wedding Photos.”

Coordinators: Show how you handle non-traditional spaces. Create pins for “Speakeasy Wedding Planning” and “Unconventional Venue Styling.”

The Trend: Men’s Wedding Fashion is Having a Moment

“Men’s jewelry aesthetic” searches are up 890%, and pinky rings (up 550%), hand bracelets (up 595%) and chain necklaces (up 360%) are all trending for grooms. This represents a huge untapped market for many service providers.

Marketing Strategy 4: Don’t Forget the Grooms

Photographers: Create specific content for groom portraits. Pin inspiration for “Groom Jewelry Photography” and “Modern Groom Portraits.”

Stylists: The groom market is exploding. Create boards for “Groom Jewelry Ideas” and “Modern Groom Accessories.”

Planners: Show how you handle the entire couple, not just the bride. Pin content that includes both partners equally.

The Money Move: Create Trend-Specific Service Packages

Here’s where most service providers miss the opportunity. They see the trends but don’t create specific offerings around them.

Smart Photographers: Create “Alt-Bride Portrait Sessions” and “Speakeasy Wedding Packages.”

Savvy Planners: Offer “Unconventional Venue Styling” services and “Alt-Wedding Design Packages.”

Strategic Florists: Market “Non-Traditional Bouquet Design” and “Moody Wedding Florals.”

The couples searching for these trends have money to spend. They’re not looking for budget options. They want providers who understand their vision and can execute something unique.

Why This Matters More Than Just Following Trends

Pinterest’s Wedding Trends Report isn’t just about what’s pretty right now. Pinterest highlighted 14 key trends, including “Unexpected Venues,” “Quirky Cakes” and “Nostalgic Tech Touches.” This represents 7 billion wedding-related searches and shows you exactly what couples are planning to spend money on.

When you align your Pinterest strategy with these search behaviors, you’re not just hoping for engagement. You’re positioning yourself in front of couples who are actively planning and budgeting for these specific services.

The service providers who win in 2026 will be the ones who recognize that couples want partners in creating something personal, not vendors selling standard packages.

Your Action Plan for This Week

  1. Audit your current Pinterest boards – Do they reflect 2026 trends or are you still pinning 2022 vibes?
  2. Create three new boards based on the trends most relevant to your services.
  3. Update your pin descriptions to include the trending keywords from Pinterest’s report.
  4. Plan new service offerings that specifically cater to alt-bride and unconventional wedding trends.
  5. Start creating content that shows you understand and can execute these new directions.

The couples getting married in 2026 are already searching for these trends. Your Pinterest strategy should meet them where they are, not where weddings used to be.

Go introduce yourself on Pinterest,  Instagram, or TikTok. I’ll be cheering you on from over here.  You can see the release on Pinterest.

DON’T FORGET TO PIN IT!

Wedding accessories talking about Pinterest Wedding Trends in 20206 with Jen Vazquez
Gothic romantic bridal moodboard for 2026 wedding trends on Pinterest by Jen Vazquez

Pinterest Audit: 5 Things to Check Before You Post Another Pin

Pinterest

You’ve been consistent. You’ve been showing up. You’ve been posting regularly, doing all the things.  And you’re still not getting the clients you want from Pinterest.

I want to say something before we dive into this: that’s not a reflection of your effort.  It almost always comes down to five specific things that are very fixable. And one of them surprises almost everyone because they assume it doesn’t matter.

I’m a Pinterest Pioneer, and I’ve audited hundreds of Pinterest accounts. This is the exact checklist I run on every single one. Pull up your Pinterest account and follow along, because I’m going to walk you through each audit item so you can spot-check your own account right now.

Audit #1: Your Profile Is Invisible in Search

Open your Pinterest profile and look at your display name and bio.

Your display name should include your name and a keyword or two, not just your business name. Something like “Jen, brand photographer for female service providers.”

The more specific you are, the more Pinterest understands who you are and who you serve, and it will serve your content up to the appropriate people.

Pinterest indexes that display name as one of its first signals about who you are.

Your bio should read like the answer to “what do you do and who do you help,” but written the way your ideal client would describe it or type it into a search bar on Pinterest. Not the way you would introduce yourself at a networking event.

Red flag: If your bio says “Photographer, mama, coffee lover,” that’s Instagram thinking. This is a search engine, so we want to be specific.

Audit #2: The Surprise – Board Descriptions

This is the one that really surprises people.

Most people have either no board description at all or board titles named for themselves with cute names instead of for search. “My Faves” or “Good Eats” does absolutely nothing for you.

“Pinterest marketing tips for female service providers” gets indexed.

Every board title and every board description is a signal to Pinterest about what your account is all about and who to show your content to. This is why you want to be specific.

Here’s part of the problem: Pinterest doesn’t require you to add a board description. It only forces you to create a board title.

To enter that board description, you have to click on that board, click on the three dots on the top right, and edit that board. Then you can enter your board description.

You want to add a full, human-readable description of that board and what people will find there. Two to three sentences per board. You want to enter enough description that Pinterest knows who it’s for, but not so much that it’s just keyword, comma, keyword, comma, keyword.

Board count check: If you have more than 40 boards, it usually means the account is scattered and not defined and specific enough. Eight to 20 focused, relevant boards outperform 50 random boards consistently.

If you haven’t pinned to a board in more than six months, consider merging it with another board.

Pinterest Clean-up or Set-up

Ready to give your Pinterest a total refresh, but know that you don’t want to do the work? Rather have an expert do it? The Pinfluence Power Clean is for you!  It’s a 21-day done-for-you Pinterest overhaul — SEO updates, optimized boards, pin templates, and a strategy call all included.

CHECK IT OUT

FREE 3-Minute Pinterest Audits

I’m doing Pinterest Audits on YouTube LIVE. Whether you sign up to have your account audited or you just watch, you will still learn things that will help your account.  When I audit accounts, I’ll give multiple things you can do to optimize your Pinterest account. Fill out the form by clicking the button.

SIGN-UP HERE

Pinterest Audit + Strategy Calls

Your Pinterest Could Be Bringing You Clients Right Now. If it’s not, something’s off. A Pinterest Audit gives you a personalized look at exactly what’s working, what’s not, and a clear action plan to fix it fast.

LEARN MORE

Audit #3: Your Pin Titles Are Labels, Not Promises

Pull up your five most recent pins and read the titles out loud.

Do they include a keyword phrase that your ideal client would search on Pinterest or Google? Do they make a specific promise? Would you actually click them if you saw them while scrolling?

Weak: “My process”
Strong: “How I plan a brand photo session around your marketing calendar”

Do you see the difference?

Weak: “Tips for coaches”
Strong: “How to get more coaching clients using Pinterest without posting every day”

The title is the first thing the algorithm reads and the first thing a human reads. It has to earn the click before anything else matters.

Audit #4: The Sneaky One – Links

Click the URLs in your five most recent pins and see what actually happens.

When you get there, does the page deliver on what you promised in the pin? Is there a clear next step – an opt-in, booking link, service page – or does it just go to your homepage with no direction?

Pinterest gets people to your front door. If there’s nothing inviting them inside, they’re going to leave and you’ll never know they were there.

When a person leaves Pinterest and immediately comes back to Pinterest, that’s a sign to Pinterest that the content wasn’t trustworthy, and they may throttle back on serving that content to other people.

Also, check for broken links. This happens more than people think, especially after website redesigns, and it quietly destroys your credibility with Pinterest’s algorithm.

Audit #5: The Money Metric

Monthly views feel like progress. You see that number climbing, and it feels like the metric you should be chasing.

Outbound clicks are what actually become clients.

Most people are optimizing for the wrong number and wondering why Pinterest isn’t working.

Go into Pinterest Analytics, look at your top-performing pins from the last 90 days, and sort by outbound clicks. Not by impressions, not by saves – outbound clicks.

That number represents people leaving Pinterest and landing on your website. It’s the metric most directly connected to leads, email signups, discovery calls, and clients.

Monthly views tell you how many times your pin showed up somewhere on Pinterest. Outbound clicks tell you how many people cared enough to act.

A service provider with 8,000 monthly views and 400 outbound clicks is doing better than one with 80,000 monthly views and 40 clicks every single time.

Look at what content is generating those clicks. What topics, what formats, what keywords? Are you creating more of those, or are you still pinning at random?

If you have impressions but no clicks: It’s probably a packaging or keyword problem (back to items two and three).

If you have clicks but no conversions: The destination is the problem. Work on that landing page.

If you have nothing: It may be a consistency or timing issue. Keep going and audit again in 60 days.

What to Do Next

Here’s the truth: consistent posting without a solid foundation is just creating more of the same result. Fix the foundation first.

If you ran through that audit and found more than one or two things that need fixing, you’re not alone. Most accounts I audit have at least a few of these issues.

The good news? They’re all fixable.

Even a perfect Pinterest strategy can only work as hard as your visuals allow it to. If your images aren’t stopping the scroll, none of the keywords matter.

Next week, I’m going deep on how to plan a brand photography session around your content calendar so you never start from scratch again, how to repurpose brand images on Pinterest, and how the right visual library completely changes how easy your whole marketing workflow feels.

Your Pinterest foundation matters more than how much you pin. Get these five things right, and everything else gets easier.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

📌 DON’T FORGET TO PIN IT!