Pinterest Keyword Research: The 4 Questions to Ask First

Content Creation, Marketing, Pinterest, Podcast

feminine office in peach with gold accents and a macbook pro laptop with Pinterest keyword research with Jen Vazquez

Pinterest Keyword Research: The 4 Questions to Ask First

You’re pinning consistently, your designs look good, and your pins are still not showing up in front of anyone. That is not a design problem. It is a keyword problem, and it is the number one mistake I see service providers make on Pinterest.

Why Big Keywords Backfire

Here’s the thing about the biggest, highest volume keywords on Pinterest. They are also the hardest ones to rank for. When you go after a massive keyword, you are competing with huge accounts and big brands for a spot on page one, and you are probably not going to win.

Here is what the data shows. Keywords in the 100,000 to 500,000 monthly search range are hard difficulty, which means your pins get buried. Keywords in the 10,000 to 100,000 range are medium difficulty and much more winnable. Keywords under 10,000 searches are easy difficulty.

Here is what everyone misses. The person searching that smaller, more specific keyword is often your exact ideal client. A smaller keyword you can rank for beats a massive one you can’t, every single time.

Why Keyword Stuffing Kills Your Clicks

The second mistake is keyword stuffing. A pin description that reads like “wedding photographer, outdoor wedding, wedding photography, wedding photos, photographer, outdoor photographer” is not something anyone wants to read. Pinterest does not reward it either, and potential clients will bounce because it reads like a robot or AI wrote it.

Write a short, human paragraph instead. Answer who this content is for and what question it solves. Think of it as a text to a friend who is your ideal client. Something like, “If you are planning an outdoor wedding and looking for a photographer who specializes in natural light weddings, you’re in the right place.” Being specific like that is what books clients. Pinterest wants natural sentences, not keyword lists.

Your keywords need to live in five key places: your profile name, your bio, your board names, your board descriptions, and your pin titles and descriptions. Put them everywhere they fit, including the name of your graphic file, and always in natural, human sentences, never a list.

Want help with this process?

The Pinterest Visibility Sprint is a live 2-hour workshop to learn about optimizing your Pinterest account (including keyword research). Education, then doing the work, then education, then doing the work, etc., while I’m live on Zoom to help with any questions while you are implementing.

SNAG YOUR SPOT

The 4 Question Keyword Interview

Before you open Pinterest or touch any keyword tool, run this four question interview with yourself. This is what I do with every single client before we touch anything else.

Question 1: What keywords do you think you or your ideal client would use?

Write down seven to ten. Most people answer with hashtags. That is your starting point, not your final answer, because what you’d use on Instagram is not usually what you’d use on Pinterest.

Question 2: What services do you offer, and who do you serve?

Be very specific, because your services and your ideal client are also keywords. Think brand photography for coaches, or Pinterest strategy for female service providers. When someone sees those keywords in your pin’s text overlay, they stop and think, “that’s me.” That stop is what gets you the outbound clicks you’re after.

Question 3: Do you serve clients locally or in person?

If yes, every city you serve is now a keyword. A yoga teacher or brand photographer serving the Bay Area should be using keywords like San Jose, Los Altos, Palo Alto, and Santa Cruz on the pins tied to those cities. That list gets long fast, and that’s a good thing.

Question 4: What are your blog categories?

This one is the easiest and the most overlooked. Your blog categories are already organized around what your ideal client cares about most. Think Pinterest strategy, brand photography, marketing workflow. These are keywords hiding in plain sight. You already did the work, now put them on Pinterest.

The Keyword Walk Down

Once you have your list, walk it down from broad to specific until you find the terms sized perfectly for your business.

Start broad, something like photography. It’s massive and impossible to win when you’re first getting on Pinterest. Move to brand photography or wedding photography, still broad but a bit better. Go to brand photography, San Jose, and now you’re getting somewhere: local, medium volume, winnable. Try brand photography for coaches, specific to your ideal client, also medium volume and winnable. Now try brand photography for female coaches in San Jose. That’s small volume, highly specific, and local, and you can own that term.

You’ll still rank for the broader versions too. Adding San Jose is what makes you pop up for people searching locally, and that person is your exact ideal client, ready to hire.

One thing most people don’t know: zero-volume keywords still convert. A phrase with no recorded monthly searches can still be exactly what your ideal client types, and when they find you (and probably only you) that is how you book clients from Pinterest.

Validate Your List With 3 Free Tools

Once you have your keyword list, validate it in this order.

Tool 1: Pinterest itself

Type each keyword into the Pinterest search bar, but don’t hit enter. Watch the autocomplete dropdown. Every suggestion in that list is a real search term real people are typing right now. Write down every relevant suggestion. Pinterest won’t show you volume here, just real searches.

Tool 2: Pinterest Trends at trends.pinterest.com

This shows you when each keyword peaks throughout the year, so you can pin ahead of the wave instead of after it’s passed. My guidance is to publish a pin 45 to 60 days before the season peak, since Pinterest takes time to index and distribute content. One honest note: Pinterest Trends skews toward consumer-facing searches. If you’re a service provider working with other businesses, your keywords may look quieter, and that’s actually a good sign. It means you’re already in that medium- to low-volume sweet spot where you can rank.

Tool 3: Tailwind’s free keyword research tool

This is where you finally get actual search volume estimates, related terms, and long-tail variations. It’s your second data point to confirm your strongest candidates. You can get started for free.

There’s also a bonus free tool I’ve been testing lately that shows volume ranges, difficulty, and opportunity score all in one place for Pinterest keywords, plus competitive research on your competitors’ pins. It’s one of the best free options out there if you want to go deeper.

The Bottom Line

The biggest keywords are not the right keywords for your business. The right keywords are the ones your ideal client is actually searching for and that you can realistically rank for. If your ideal client is searching for a solution and your pin provides it, they’re at that buying mark, ready to buy.

Start with what you already know: your services, your clients, your location, your blog categories. Validate with free tools. Write like a human. Repeat.

Resources Mentioned

Listen + Subscribe

New episodes of the Marketing Strategy Academy Podcast drop every week. Find us at the podcast or wherever you listen to podcasts, and hit subscribe so you never miss one.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

* If you purchase from any affiliate links on this website, I’ll make a small commission.

📌 DON’T FORGET TO PIN IT!

a feminine office in peach and gold accents with a laptop and on the laptop is a pinterest keyword research tool

Pinterest Outbound Clicks: The Metric That Books Clients

Content Creation, Marketing, Pinterest, Podcast

cream and black feminine home office with laptop and Pinterest analytics on a laptop where Jen Vazquez is talking about Pinterest

Pinterest Outbound Clicks: The Metric That Books Clients

You’re pinning consistently, your impressions keep climbing, and you’re still wondering why the bookings aren’t following. Here’s the truth: impressions, saves, and even pin clicks are not the metric that pays your bills. Outbound clicks are, and most people never look at that number.

Pinterest shows you 5 different metrics, and only one of them is directly connected to whether you get clients. Let’s walk through what each one actually means for your business, because once you know the difference, you’ll know exactly where to put your energy.

The 5 Pinterest Metrics, Explained

Impressions

An impression is counted the second your pin appears in search results or a home feed. That’s it. One pixel of your pin, visible for one second, counts as an impression.

Your pin could be five pages down in search results and still rack up impressions. It’s an impressive-looking number, but it has almost zero connection to bookings. If you’re only watching impressions, you’re watching the wrong dashboard.

Saves

A save happens when someone adds your pin to one of their boards. Pinterest loves saves and rewards them with more distribution, so they’re not a bad thing. But saves are not buying intent.

A 16-year-old could save your wedding photography to her dream board right now. By the time she actually gets married, you might not even be in business anymore; you could be retired. Great for the algorithm, great for Pinterest’s numbers. It does get you seen a little more. But it’s not great for your calendar.

Pin Clicks

A pin click occurs when someone taps your pin, which opens on the screen. They see your title, your description, and usually a row of related pins next to it, which pulls them toward more Pinterest content rather than your website.

Pin clicks are meaningful because your visual stopped the scroll. Something about your pin, the keywords, the image, the text overlay made someone pause. But they’re still inside Pinterest. They haven’t come to your website yet.

Outbound Clicks

This is the one. An outbound click happens when someone reads your title and description and decides they want more, so they click through to your actual website.

That is buying intent. 88% of Pinterest users say they’ve purchased something they discovered on Pinterest. Outbound clicks are the bridge between someone discovering you and someone becoming a client.

This is a graphic of a testimonial by a wedding photographer client 5 stars out of 5 stars in working with Jen Vazquez Media

A Real Client Story

I want to tell you about a photography client of mine. She was already doing everything right, 3 to 5 pins every week from every blog post, consistent as a machine. She hired me for a Pinterest audit and a strategy call because she wanted to get more out of what she was already doing.

When I went through her account, the problem wasn’t her consistency. It was her words. Her titles, her descriptions, and the text overlay on her pins were way too generic, and the wrong people were clicking. Her outbound clicks were really, really low.

After 6 months of optimizing her pin titles, descriptions, and keywords, here’s what happened:

Outbound clicks up 315%
Monthly views up 137%
Followers up 92%

The followers and monthly views were nice bonuses. But the 315% outbound click growth is what actually changed her business. She has around 30,000 monthly viewers on Pinterest, a number a lot of people in the Pinterest world would feel sorry for. She’s booking clients every single month directly from Pinterest.

Sometimes people go from her pin to her Instagram and stalk her for a few months before they book, maybe when they get engaged. But it started on Pinterest. She doesn’t care about her monthly view numbers anymore. Outbound clicks are her whole game now. When I asked her how likely she’d be to recommend working together on a scale of 1 to 5, she said 5, absolutely, and that the one thing she wished she’d changed was working with me sooner.

Your Next Step

My photography client said she wished she’d worked with me sooner. Where could she be if she’d started a year earlier? That question is worth sitting with.

If you want to fix this now instead of a year from now, the Pinterest Visibility Sprint is the fastest way to get your foundation set up and your first pins optimized for outbound clicks. You’ll leave with your keywords found and your account fully set up.

See when the next Pinterest Visibility Sprint starts.

Snag Your Spot!

What Actually Moves Outbound Clicks

Two things move this number: your words and your design. Let’s talk about the words.

Your pin title is your headline

It has to match what someone is actually searching for, and it needs to tell them exactly what they’ll get when they click. Generic titles get skipped. Specific titles get clicked. Think about the difference between “photography tips” and “brand photography for female coaches in the Bay Area.” One of those stops the right person cold.

Your text overlay is your scroll stopper

It’s what someone sees before they ever click on your pin, and it should speak directly to your ideal client. When the right person sees their exact situation reflected in your text overlay, they stop scrolling.

Your pin description is the closer

After someone clicks to see more, they read the description to decide if they want to visit your website. Keep it focused, keep it human, and end with one clear call to action. Research from Tailwind’s 2025 Pinterest marketing benchmark report, which studied over a million pins, found that the most viral pins average between 220 and 232 characters in their description. Short, specific, and action driven.

What not to do

keyword stuffing. Cramming too many distinct keywords into one pin sends mixed signals to Pinterest and can lower your ranking on every term you’re trying to rank for. A better move is to make 5 pins from one piece of content, each with a different keyword angle, rather than stuffing every keyword into a single pin.

Graphic with these words on a gold background. Your pin description is the closer, so keep it focused, keep it human, + end with one clear call to action by Jen Vazquez

What a Good Click Through Rate Looks Like in 2026

Here’s the number to know so you can measure exactly where you stand. The platform wide average Pinterest click through rate is only 0.2 to 0.5%. Most accounts have significant room to improve. A good organic click through rate from Pinterest in 2026 is 1 to 1.5%. If you’re consistently hitting that, your titles, descriptions, and keywords are aligned with what your audience is actually searching for.

Here’s how to calculate yours: take your outbound clicks, divide by impressions, and multiply by 100. You can also see this directly by looking at your top 10 pins sorted by outbound clicks.

One important note: always use outbound clicks for this calculation, never pin clicks. Pin clicks inflate the number because they count people who tapped the pin but never actually left Pinterest.

Two Things You Can Do This Week

You don’t have to rebuild your whole Pinterest strategy to move this number. Start here.

Add alt text to every pin. Pins with alt text earn 123% more outbound clicks on average. It takes about 30 seconds per pin, and almost nobody does it. Go add it to your top 10 pins today.

Make every pin description end with a specific call to action. Skip “click for more” and try something like “read the full guide,” “grab the free checklist,” or “see how we can work together.” Match the call to action to what they’ll actually get when they click. That one line at the end of your description is doing more work than you think.

Bonus tip: schedule your pins through Tailwind, which also lets you add alt text right inside the platform. Pins scheduled through Tailwind are 54% more likely to drive over 1,000 outbound clicks. The platform guides you through best practices at every step, and a free plan is available.

Where to Find This Number in Your Account

Go to your Pinterest account, click Analytics, then Overview. Your top pins will be sorted by impressions by default, that’s the vanity metric, and it’s not the one we want to be watching.

Change the sort filter to outbound clicks, and now you’re looking at the pins that are actually sending people to your website. Look at what those pins have in common: the title style, the description length, the text overlay language, the call to action. That’s your research. Do more of exactly that.

And if you want to go deeper on finding the right keywords in the first place, or you want the full batching workflow so you’re not stuffing every keyword into one pin, those videos are linked on the channel.

Grab the free Organic Pin Checklist; it walks you through everything that goes into a pin that earns outbound clicks: title, description, text overlay, design specs, and call to action. It’s free inside the Visibility Vault

Grab the free Organic Pin

Impressions, saves, and even pin clicks are not paying your bills. Outbound clicks are. Now you know the difference, and you know the two fastest ways to move that number starting this week.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

Content Batching in One Hour a Week (My 6-Step Workflow)

Content Creation, Marketing, Pinterest, Podcast

feminine desk with cell phone, laptop, camera, notepad as we're talking about batching content

Content Batching in One Hour a Week (My 6-Step Workflow)

You’re creating an Instagram post, a Pinterest pin, and an email, and every single one feels like its own separate job. If content batching sounds like locking yourself in a room to make a month of posts in one day, I have really good news. That’s not what it means, and there’s a much calmer way.

What You Will Learn About Content Batching

How do you batch content for every platform in just one hour a week?
What is the best core content to start with: a blog, a YouTube video, or a podcast?
Why should you make five Pinterest pins from one piece of content?
How far apart should you schedule Pinterest pins so you don’t look spammy?
What is the fastest way to turn Pinterest pins into Instagram carousels and LinkedIn graphics?
How do lead magnet pins grow your email list instead of just your blog traffic?
Which content batching tools are free, and which ones are worth paying for?

Key Takeaways

Content batching is not making a month of posts in one day. It’s making one piece of content and multiplying it.
94% of social media practitioners feel pressure to be chronically online. That’s a system problem, not a you problem.
60% of marketers say repurposed content generates more leads than the original, per HubSpot.
Pinterest is a search engine, so five pins from one piece of content keeps you getting found for five full weeks.
The Canva resize trick turns your pins into Instagram and LinkedIn graphics in two extra clicks.
Week one will take longer than an hour, and that’s completely normal.
Once this workflow is documented, a VA can run steps three through six without you.

Episode Timestamps

0:00 Content batching isn’t what you think
0:55 Why you feel pressure to be always online
1:50 The shift: one piece of core content
3:00 The full 6-step one-hour workflow
3:20 Step 1: Pick your core content
4:00 Step 2: Your weekly email
4:20 Step 3: Five Pinterest pins from one piece
5:40 Step 4: Schedule + publish
5:55 Step 5: The Canva resize trick
6:50 Step 6: Five lead magnet pins
7:20 Free Marketing Workflow Checklist
7:55 Why week one feels slow (and why that’s okay)
9:00 The tools that make this possible
10:40 Hand steps 3-6 to a VA
11:00 Pinterest Visibility Sprints
11:45 Your one-hour shift + what’s next

>> Grab the free Marketing Workflow Checklist <<

Resources Mentioned

Listen + Subscribe

New episodes of the Marketing Strategy Academy Podcast drop every week. Find us at jenvazquez.com/podcast or wherever you listen. Hit subscribe so you never miss an episode.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

📌 DON’T FORGET TO PIN IT!

How Long Do Pinterest Pins Last? Why Search Beats Social

Content Creation, Marketing, Pinterest, Podcast

How Long Do Pinterest Pins Last? Why Search Beats Social

If you’re stuck making new content every single day just to stay visible, you already know how exhausting that treadmill is. This episode is about the platform where a single pin can keep working for years, and why that changes everything about how you should be spending your marketing time.

What You Will Learn in This Episode

How long does a Pinterest pin actually keep driving traffic?
Why does Pinterest content last so much longer than an Instagram or TikTok post?
Do I really need to post on Pinterest every single day to see results?
Why does Pinterest traffic feel quiet for the first few months?
How is Pinterest different from a social media platform if it’s still an app I post to?
What does a realistic Pinterest batching schedule look like for a busy service provider?

Key Takeaways

A pin Jen made in September 2014 is still one of her top performers almost 12 years later.
The average pin drives traffic for three to six months. Strong ones keep going for years.
Pinterest is front-loaded. Most pins take at least three months to get indexed and shown to the right people.
Pinterest sent Jen more traffic last month than Instagram, Facebook, and YouTube combined.
97% of Pinterest searches are unbranded, so people are actively open to finding a business they’ve never heard of.
You can post a pin every single day without doing daily work, because the posting is scheduled, not manual.

Episode Timestamps

00:00 A Pin That Still Wins
00:50 Pinterest Is Search
01:40 Years vs Social Lifespan
02:45 Intent And Audience Growth
03:46 Proof In Analytics
04:32 The Front Loaded Reality
05:46 Batching The Daily Pins
06:23 Repurpose And Automate
06:55 Visibility Sprint Invite
07:32 Treat It Like Search

Your Pinterest Strategy Set Up in 2 Hours -- Live, With Me

The Pinterest Visibility Sprint is a live 2-hour workshop-style session where we optimize your Pinterest account and set up your entire strategy together. In real time. As a small group.

You open Pinterest. I walk you through it. We do the work. Here is what we cover together:

Finding your exact keywords live, right then, with me guiding every step
Optimizing your profile and boards so Pinterest AND Google can find you
Building a simple one-hour-a-week pinning workflow that works while you sleep

Not a course. Not a webinar. A working session where you leave with your Pinterest actually done.

Only $37. Spots are intentionally small since it is workshop style.

GRAB YOUR SPOT NOW

Resources Mentioned

Listen + Subscribe

New episodes of the Marketing Strategy Academy Podcast drop every week. Find the show at jenvazquez.com/podcast or wherever you listen, and hit subscribe so you never miss one.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

📌 DON’T FORGET TO PIN IT!

iPhone Brand Photography: 3 Steps That Turn Photos Into Clients

Brand Photography, Content Creation, Marketing, Podcast

iPhone Brand Photography: 3 Steps That Turn Photos Into Clients

You’ve got photos. Maybe a lot of them. And they’re pretty. So why aren’t they bringing in clients?

The problem isn’t your camera. It’s your strategy. In this episode, I’m walking you through my 3-step iPhone system for taking brand photos that actually convert — so every image you create has a job to do.

What You Will Learn in This Episode

Why do my brand photos look great but still not convert in my marketing?
Can iPhone photos really outperform professional brand photography?
How do I set up a photo to have space for text overlays?
What iPhone camera settings give me the most professional-looking result?
How far should I stand from a window when taking photos with my iPhone?
What does it mean to “plan for use” before a brand photo shoot?
How do I know if my brand photos are vertical, horizontal, or the right format for Pinterest and Instagram?

Key Takeaways

Converting photos solves problems and shows transformation. Pretty photos are not the same thing.
Window light plus portrait mode gives you results that rival expensive studio lighting.
Stand three feet from a window, not right next to it. That distance is the beauty light, the sweet spot.
Take a minimum of 4 to 5 shots per setup, so you have options if portrait mode gets blurry.
Planning where a photo will go BEFORE you shoot tells you exactly how to take it.
Pinterest pins and Instagram Reels need vertical images with built-in text space. Website headers need to be horizontal.
One focused, strategic shoot beats 100 random photos every single time.

Episode Timestamps

0:00 Why your brand photos aren’t converting
1:10 The mindset shift that changes everything
2:30 Step 1: Set up for conversion, not aesthetics
4:15 Step 2: iPhone camera settings that work
7:00 Step 3: Plan for use before you shoot
9:20 How Jen’s brand photography sessions work
10:45 Your next step + big July announcement

>> Grab your free brand photo shot list + iPhone checklist inside the Visibility Vault <<

Resources Mentioned

Free brand photo shot list + iPhone checklist: learn.jenvazquez.com/resources
Brand photography session details: jenvazquez.com/discovery
Visibility Vault (free Pinterest + marketing resources): learn.jenvazquez.com/resources

Listen + Subscribe

New episodes of the Marketing Strategy Academy Podcast drop every week. You can find us at jenvazquez.com/podcast or wherever you listen to podcasts. Hit subscribe so you never miss an episode.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here!

📌 DON’T FORGET TO PIN IT!

Why Your Pinterest Strategy Isn’t Working: 3 Common Mistakes Service Providers Make

Marketing, Pinterest, Podcast

Why Your Pinterest Strategy Isn’t Working: 3 Common Mistakes Service Providers Make

You pin every single day. You follow all the Pinterest “rules.” You create beautiful pins that get saves and repins. But your discovery calls? Crickets.Sound familiar? You’re not alone. I see this exact scenario every single week with new Pinterest management clients. They’re doing a ton of work on Pinterest but seeing zero business results. The frustrating part? They think they’re doing everything right.

The truth is, most service providers make the same three Pinterest mistakes that keep them pinning into the void instead of attracting actual clients. Let me break down exactly what’s happening and how to fix it.

Mistake #1: You’re Treating Pinterest Like Social Media

Here’s the thing nobody tells you: Pinterest is not social media. It’s a visual search engine. When you treat it like Instagram or TikTok, you’re speaking the wrong language entirely. Social media is about showing up daily, engaging with your audience, and building relationships through constant interaction. Pinterest?

It’s about creating searchable content that gets discovered over time based on keywords. I had a client who was posting motivational quotes every single day because that’s what worked on Instagram. Pretty pins, lots of engagement, zero clients. When we switched to keyword-rich pins about her actual services, her website traffic doubled in six weeks. The fix: Start thinking like Google, not like Instagram. What are your ideal clients actually searching for? Create pins that answer those specific questions.

Mistake #2: Your Keyword Strategy Is All Wrong

Most service providers I work with think Pinterest keywords work like hashtags. Spoiler alert: they don’t. At all. Pinterest SEO is about understanding exactly how your ideal clients search for what they need when they need it. It’s not about stuffing your descriptions with every possible keyword. It’s about getting specific with the exact phrases that lead to conversions. For example, instead of pinning about “wedding photography,” pin about “outdoor wedding photographer Bay Area” or “natural light wedding photos California.”

The difference? The first gets you in front of everyone. The second gets you in front of your ideal clients. The fix: Research actual search terms your ideal clients use. Pinterest’s search suggestions are pure gold for this. Start typing your main service and see what auto-completes.

Ready to learn Pinterest strategy that actually works?

Join The Club for monthly Pinterest trainings, live Q&A, and a community of service providers getting real results. Join me?

FIND OUT MORE

Ready to stop shouting into the social media void and start getting found by your ideal clients?

Most service providers are exhausted from the daily posting hustle, but still not seeing the leads they deserve. That’s because social media was designed to keep people scrolling, not clicking to your website. There’s a smarter way: search marketing.

While social media content disappears in 24-48 hours, search marketing content (think Pinterest + SEO) works for you 24/7 — even when you’re offline. People find YOU when they’re already looking to buy. In our free Search vs. Social Masterclass with SEO expert Cinthia Pacheco, you’ll discover:

Why Pinterest + SEO beats the algorithm every single time
How to build a visibility system that brings consistent leads in just 2 hours per week
The real reason your current marketing feels like shouting into the void
One simple action step you can take TODAY to start getting found

WATCH FREE NOW

Mistake #3: You’re Creating Pins That Get Saves, Not Clicks

Here’s what blows my mind: most Pinterest advice focuses on creating pins that get saves and repins. But saves don’t pay your bills. Clicks to your website do.Pretty aesthetic pins might look gorgeous in your Pinterest feed, but if they don’t clearly communicate what you offer and why someone should click through to learn more, they’re just pretty decorations.I had a photographer client whose aesthetic pins were getting thousands of saves but almost no website traffic. We redesigned her pins with clear text overlays that said things like “How to Choose Your Wedding Photographer” and “Questions to Ask Before Booking.” Same gorgeous photos, but now with clear value propositions. Her click-through rate increased 300%.The fix: Every pin needs a clear reason for someone to click through. What will they learn, discover, or get when they visit your website? Make that obvious.

Real Results When You Fix These Mistakes

One of my Pinterest management clients went from 50 monthly website visitors to over 2,000 in just four months by fixing these exact three mistakes. She stopped treating Pinterest like social media, focused on specific keyword phrases her ideal clients actually searched for, and created pins designed to drive clicks, not just saves. The result? Her discovery call bookings tripled. Her email list grew by 400%.

Most importantly, her revenue increased significantly because she was finally attracting the right people to her website. Pinterest works when you understand what it actually is: a search engine that can send you qualified traffic for years from a single pin. But only if you’re speaking its language.

Ready to Stop Pinning Into the Void?

If you’re ready to fix these Pinterest mistakes and start seeing actual business results, I’d love to help. Whether that’s through my Pinterest management services, The Club membership, or my free resources, there’s no reason to keep spinning your wheels on a platform that could be your best source of consistent website traffic.Pinterest isn’t broken. Most people are just using it wrong. Now you know the difference.Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

📌 DON’T FORGET TO PIN IT!

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