Overcoming Sales Anxiety: Authentic Selling Strategies for Women Entrepreneurs with Andee Hart

Overcoming Sales Anxiety: Authentic Selling Strategies for Women Entrepreneurs with Andee Hart<br />

Sales can feel intimidating, especially for women entrepreneurs balancing creativity and business. But what if you could sell with confidence—without feeling pushy or fake? In this episode, Jen Vazquez talks with sales strategist Andee Hart of She Sells Differently, who shares how to overcome sales anxiety and sell authentically while growing your business with grace.

From Corporate to Candle Maker: Andee’s Journey

Andee Hart went from a Fortune 500 sales executive to owning her own candle company. She quickly discovered her passion wasn’t just making products—it was empowering other women to share theirs. With a heart for service and deep sales knowledge, Andee now mentors female entrepreneurs to sell with confidence.

Selling Isn’t Selfish

Many women feel uneasy about promoting their products or services. Andee reframes this fear: when you believe in your offer, you owe it to people to share it. Hiding your work helps no one.

Mindset Shift: Selling isn’t about convincing; it’s about serving.

Two Common Mistakes Female Entrepreneurs Make

Undervaluing Your Worth

Many underprice their services, believing lower prices mean more buyers. In reality, low pricing can signal low value. Andee urges women to price based on real costs, time, and worth—not fear.

“If You Build It, They Will Come” Thinking

Just having a website isn’t enough. Success requires a clear marketing and sales strategy that includes promotion, measurement, and constant refinement.

Balancing Creativity With Strategy

You can be creative and data-driven. Test different marketing methods, track performance, and pivot when needed. Trust your gut—but verify with data.

Pro Tip: Ask every client, “Where did you first hear about me?” and “What made you decide to reach out?” These two questions unlock powerful sales insights.

Pricing With Confidence

Stop guessing. Start by:

  • Calculating every cost involved (products or services).
  • Understanding your unique value.
  • Researching your market—but don’t match just to match.

Remember: lowering costs can increase profits just as much as raising prices.

Conquering Sales Anxiety

Sales gets easier with practice. Andee’s advice? It only takes 10 seconds of courage. Speak your truth, connect genuinely, and let go of the fear. The worst that happens? You learn and grow.

Following Up Is a Superpower

Only 10% of people follow up after a first contact. Yet most clients need at least seven touchpoints before making a purchase. Following up sets you apart—and builds trust.

Tip: Automate follow-ups or use a VA. Consistency wins.

Tools That Drive Sales

Andee recommends using:

  • Google Analytics to track where buyers come from.
  • Email nurture sequences that engage and ask clarifying questions.
  • Post-purchase emails asking, “Why did you decide to buy?” (great for improving your sales copy).

Growth Lessons From Andee’s Journey

  1. Lean Into Community – Business is better together.

  2. Be Open to Feedback – Even tough love helps.

  3. Rest to Grow – Simplifying and taking breaks leads to clarity and impact.

Andee’s Gift and Where To Find Her Online

GIFT:  Check out Andee’s curated list of sales tools for entrepreneurs: andeehart.com/salestools

Where to Find ANDEE:

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Why Imperfect Action is the Secret to Podcast and YouTube Success

23 Why Imperfect Action is the Secret to Podcast and YouTube Success on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Why Imperfect Action is the Secret to Podcast and YouTube Success

Imperfect Action: The Key to Growth in Podcasting and Business

Launching a podcast or YouTube channel can feel daunting—especially when you’re waiting for everything to be “just right.” In this episode of the Social Media Marketing Duo podcast, we dive deep into why taking imperfect action is often the fastest path to success in podcasting, video content creation, and business overall.

Starting Without a Strategy Is Okay

When you begin, you don’t need a detailed strategy, a perfect mic, or the best lighting. What you do need is action. Both podcast hosts in this episode share how they started by simply hitting “record.” The consistency came later—after hundreds of episodes, failed recordings, and a lot of learning.

Mistakes Happen: Embrace the Messy Middle

From accidentally deleting videos to dealing with low-quality guest audio, the hosts emphasize that mistakes are part of the process. And rather than hiding them, being transparent helps normalize the learning curve that every content creator goes through.

You Are the Gatekeeper of Your Platform

Whether you’re curating podcast guests or publishing video content, you get to set the rules. Both hosts have turned down episodes that didn’t align with their values—emphasizing that integrity is more important than content quantity. Respecting your audience and yourself matters more than appeasing every guest or viewer.

🎙 Ready to Launch or Level Up Your Podcast?

Your voice deserves to be heard—and shared with the right audience. Whether you’re starting from scratch or feeling overwhelmed with the behind-the-scenes work, our Podcast Management service is here to help. From editing to publishing (and even promoting!), we handle it all so you can focus on showing up and shining.

👉 Learn more about Podcast Management here and let’s get your message out into the world without the stress.

The Magic of Human Connection Over Perfection

Listeners and viewers are drawn to realness. While polished content has its place, it’s often the imperfect, human moments—the unfiltered reels, the less-than-perfect lighting—that resonate most deeply. And surprisingly, this kind of content often performs better, especially on platforms like Instagram and YouTube.

Your Path Will Reveal Itself—But You Must Start Walking

No one has it all figured out at the start. You learn your voice, find your people, and refine your brand by showing up consistently. Action brings clarity. The path is revealed as you walk it—so start walking.

Final Thoughts: Just Start—Messy Is Better Than Not at All

If you’ve been holding back from launching a podcast or YouTube channel, waiting for everything to be “ready,” this episode is your sign to start now. Record in your cave-like corner. Speak through your jitters. You’ll be amazed at what you learn—and how far you can go.

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How to Use Podcast Interviews for Marketing Success: Tips on Repurposing Content and Pitching Yourself with Michelle Glogovac

278 How to Use Podcast Interviews for Marketing Success Tips on Repurposing Content and Pitching Yourself with Michelle Glogovac on Marketing Strategy Academy Podcast with Jen Vazquez of Jen Vazquez

278 | How to Use Podcast Interviews for Marketing Success: Tips on Repurposing Content and Pitching Yourself with Michelle Glogovac

In today’s digital landscape, podcast interviews have emerged as a powerful tool for service-based entrepreneurs aiming to amplify their brand and connect with a broader audience. 

Michelle Glogovac, renowned as THE Podcast Matchmaker™, shares her expert insights on effectively utilizing podcast appearances to drive business growth.

The Power of Podcast Interviews

Podcast interviews offer a unique platform to share your story, showcase your expertise, and build authentic connections with listeners. Unlike traditional marketing channels, podcasts allow for in-depth conversations that foster trust and credibility. As Michelle emphasizes, “Listeners already trust the host, and therefore that trust is extended to you.”

Crafting a Compelling Pitch

To secure podcast guest spots, it’s crucial to craft personalized and compelling pitches. Start by researching the podcast to ensure alignment with your message and audience. 

Tailor your pitch to highlight how your story and insights can provide value to the podcast’s listeners. Avoid generic pitches; instead, demonstrate genuine interest and familiarity with the show.

Preparing for the Interview

Once booked, preparation is key to delivering a memorable interview. Familiarize yourself with the podcast’s format and previous episodes. Outline key points you wish to discuss, and be ready to share personal anecdotes that resonate with the audience. Remember, authenticity and vulnerability can significantly enhance listener engagement.

🎧 Ready to Hand Off Your Podcast To-Do List?

Tired of juggling guest outreach, editing, publishing, and promotion? Let Jen Vazquez take podcast management off your plate so you can focus on showing up and sharing your message. From booking guests to repurposing content for social and Pinterest, her all-in-one service helps your podcast actually drive business growth.

👉 Explore Podcast Management Services and take back your time today!

Repurposing Podcast Content

Maximize the impact of your podcast appearances by repurposing the content across various platforms:

  • Blog Posts: Transform interview transcripts into informative blog articles.

  • Social Media: Share quotes, audiograms, and episode highlights on platforms like Instagram, LinkedIn, and Twitter.

  • Pinterest: Create visually appealing pins linking back to your blog or the podcast episode.

  • Email Newsletters: Include the podcast episode in your newsletter to provide subscribers with valuable content.

By diversifying the content’s reach, you reinforce your message and attract a wider audience. 

Building Long-Term Relationships

Podcast guesting isn’t just about a single appearance; it’s about building lasting relationships with hosts and their audiences. Engage with the podcast community, share episodes, and express gratitude to hosts. These actions can lead to repeat invitations and referrals, further expanding your reach.

Conclusion

Leveraging podcast interviews as part of your marketing strategy can significantly enhance your brand visibility and credibility. By crafting personalized pitches, delivering authentic interviews, and repurposing content effectively, you position yourself as a thought leader in your industry. Embrace the power of podcasting to connect with new audiences and drive your business forward.

GIFT: 

Be a Great Podcast Guest

Where to Find NAME:

About Michelle Glogovac

Michelle Glogovac, aka THE Podcast Matchmaker™, is an award-winning podcast publicist and host of the My Simplified Life podcast. She matches her clients with the perfect podcast hosts and teaches them how to share their story, vision, and expertise in ways that generate new business opportunities. Michelle speaks on a variety of topics, including PR, entrepreneurship, and life lessons and has interviewed and worked with Emmy Award winners, international bestselling authors, advocates and activists, and many other individuals. She is the founder and CEO of The MLG Collective®, a podcast public relations agency and the author of How To Get On Podcasts (Feb 2024, McGraw Hill).

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Scaling Smarter: How to Build a Life-Focused Business Without Burning Out with Courtney Terrant

Scaling Smarter: How to Build a Life-Focused Business Without Burning Out with Courtney Terrant

With Guest Expert Courtney Tarrant on the Marketing Strategy Academy Podcast

What if scaling your business didn’t mean working harder or chasing goals that don’t align with your life? That’s exactly what Jen Vazquez explores in her powerful conversation with Courtney Tarrant, COO and co-owner of The Ad Girls.

Courtney’s journey is anything but conventional—filled with odd jobs, a stint as an English teacher in Europe, and eventually a DIY leap into entrepreneurship. From that spark, she built not one, but three successful businesses, all anchored by her commitment to profitability, freedom, and a results-only work environment.

The Myth of Scaling = Overworking

Courtney busts the myth that scaling requires long hours and sacrificing your life. Her boutique agency runs on a system where team members are evaluated by results, not hours. This unique culture creates sustainability, boosts retention, and keeps everyone focused on value—not busywork.

Define Your Own Success

“I just wanted to order wine without checking the price,” Courtney admits, reminding us that personal goals are just as valid as revenue milestones. She encourages entrepreneurs to reverse-engineer their business based on the life they want—not a cookie-cutter model.

Profit First, Always

Courtney reveals her golden ratio: Delivering client results should cost no more than 35% of your total package price, plus another 15% for internal leadership support. The remaining 50% fuels profitability and client delight. This clear structure makes surprise bonuses and premium experiences possible—without draining the business.

Avoiding Burnout Starts with Boundaries

From not taking Friday calls to building buffer time into every project, Courtney emphasizes intentional scheduling. And when burnout looms, she urges entrepreneurs to act early rather than wait for the breaking point.

Top Tools and Tactics

  • Ad Funnels: 90% of their growth came from a scalable ad system.
  • Grit: Success isn’t about speed—it’s about staying in the game.
  • EOS System: The Entrepreneurial Operating System provided the structure to grow creatively, not chaotically.

Get the Free Calculator

Want to know exactly how much revenue you need to live the life you actually want? Courtney’s free calculator lets you plug in your ideal hours, lifestyle, and team structure to build a custom path forward.

👉 Download the free calculator now

Where can you find Courtney Tarrant

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Scaling Smarter: How to Build a Life-Focused Business Without Burning Out with Courtney Terrant on Marketing Strategy Academy Podcast with Jen Vazquez
Scaling Smarter: How to Build a Life-Focused Business Without Burning Out with Courtney Terrant on Marketing Strategy Academy Podcast with Jen Vazquez
Scaling Smarter: How to Build a Life-Focused Business Without Burning Out with Courtney Terrant on Marketing Strategy Academy Podcast with Jen Vazquez
Scaling Smarter: How to Build a Life-Focused Business Without Burning Out with Courtney Terrant on Marketing Strategy Academy Podcast with Jen Vazquez
Scaling Smarter: How to Build a Life-Focused Business Without Burning Out with Courtney Terrant on Marketing Strategy Academy Podcast with Jen Vazquez

How to Hire Your First VA: A Game-Changing Guide for Coaches, Creatives & Online Entrepreneurs

How to Hire Your First VA: A Game-Changing Guide for Coaches, Creatives & Online Entrepreneurs on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

How to Hire Your First VA

Hiring your first Virtual Assistant (VA) can feel like a massive leap. But if you’re a service provider, coach, therapist, or creative entrepreneur juggling marketing, client work, admin tasks, and more — it’s probably a leap you should’ve taken yesterday.

In this comprehensive guide, Cynthia and Jen — both experienced business owners with teams — share the crucial lessons they wish they knew before hiring their first VA. If you’ve ever thought “I can’t afford a VA,” or “I don’t have time to train one,” this post is your reality check and roadmap.

Why You Should Hire a VA Sooner Than You Think

Many business owners delay hiring a VA, thinking they need to reach a certain income milestone first. But the truth is, a VA can start at just 1-5 hours a week — even a few hours a month can change everything.

If you’re drowning in marketing, client onboarding, social media, admin work, or blog scheduling — your VA could free you to do what you love and what actually earns you money.

Top Reasons Entrepreneurs Delay Hiring (and Why They Shouldn’t)

  1. Fear of Financial Commitment:
    Most assume hiring help requires a full-time budget. Not true. Start small — even $100/month can cover a few hours of impactful support.

  2. Overwhelm at Training Someone:
    Record your process using tools like Loom. Create SOPs (Standard Operating Procedures) as you go. Training becomes seamless and reusable.

Step-by-Step Guide to Hiring Your First VA

1. List Out Your Tasks

Create two columns:

  • Tasks you enjoy or must do yourself (client sessions, strategy, etc.)

  • Tasks you don’t enjoy or could delegate (inbox, Canva graphics, scheduling, etc.)

Focus first on offloading tasks that are time-consuming or distracting, even if you like doing them.

2. Identify Revenue-Driving Activities

What actually moves the needle in your business? If a VA can free you up to book more sessions, record more content, or land more clients — it’s an investment, not a cost.

Examples of Tasks You Can Delegate to a VA

This is a super short list of just a few things we came up with, but this is by no means the entire list. You can do so much with a VA — don’t limit yourself. Get creative and focus on tasks that drain your time or energy but still need to get done.

  • Social Media Management: Schedule posts, design graphics, repurpose content, manage engagement, and even research hashtags or trends.
  • Inbox & Calendar Management: Respond to client inquiries, organize your inbox, set up auto-responders, and schedule appointments.
  • Client Onboarding & Offboarding: Send contracts, invoices, welcome emails, and follow-up documentation or surveys.
  • Content Creation Support: Format blog posts, create Pinterest pins, upload YouTube videos, and write captions for social posts.
  • Graphic Design in Canva:  Create branded templates, quote graphics, story highlights, carousel posts, and marketing materials.
  • Podcast or YouTube Production Support:  Upload episodes, write show notes, create thumbnails, manage publishing schedules, and track performance. (although outsourcing your Podcast management to focus on the results and strategy you want can help too).
  • SEO & Website Updates:  Optimize posts, update pages, add internal links, or monitor website analytics and keyword rankings.
  • Data Entry & Reporting: Compile reports, input CRM data, track engagement metrics, and analyze marketing campaign performance.
  • Course or Membership Support:  Upload modules, manage access, track progress, and handle tech support questions.
  • Project Management & Task Tracking:  Organize tasks, build workflows, and manage deadlines in tools like Trello, ClickUp, or Asana.
  • Customer Support:  Answer FAQs, troubleshoot common issues, and maintain client happiness via chat or email.
  • Market Research: Research competitors, industry trends, and potential partnerships.
  • E-commerce Support: Manage product listings, process returns, create promotional banners, or track inventory.

The Confidence Boost of Having a Team

Hiring even a part-time VA can give you the confidence to operate like a true CEO. You’re no longer doing it all alone. Your business feels more legitimate — and you’re setting yourself up for scalable growth.

Mindset Shift: See a VA as an Investment, Not a Cost

Instead of focusing on what you’ll spend, think about what you’ll gain — time, freedom, and potential profit. That $35 Starbucks habit? It could buy you an hour of VA help.

Pro Tips for Hiring Success

  • Start documenting now. Even before hiring, record simple walkthroughs of your recurring tasks.

  • Be flexible. Let your VA suggest more efficient ways to work.

Grow in seasons. You don’t have to scale all at once. Use support when it makes sense.

Bottom Line

Hiring your first VA is the first step toward becoming a true CEO. It might feel messy or vulnerable, but the payoff in time, growth, and confidence is worth it. Don’t wait for the “perfect” time — start now.

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From Self-Worth to Business Growth: Sue Bryce on Confidence, Pricing, and Entrepreneurial Success

From Self-Worth to Business Growth: Sue Bryce on Confidence, Pricing, and Entrepreneurial Success

From Self-Worth to Business Growth: Sue Bryce on Confidence, Pricing, and Entrepreneurial Success

What if the biggest obstacle to growing your business isn’t strategy, marketing, or skills—but how you see yourself? In a powerful episode of the Marketing Strategy Academy Podcast, host Jen Vazquez is joined by Sue Bryce, a globally renowned photographer, educator, and business mentor, to explore how confidence and self-worth directly shape your success, pricing, client relationships, and income potential.

Why Confidence and Self-Worth Matter in Business

Sue Bryce doesn’t just teach photography—she teaches transformation. With 35 years in the creative industry and over 15 years empowering over 28,000 business owners, she emphasizes one critical truth: You can’t succeed in business if you don’t believe in your own value.

“Confidence isn’t just a personality trait—it’s the foundation of how you price, sell, and grow your business,” Sue explains. Most new entrepreneurs, especially creatives and women, underestimate their worth, struggle to price their services, and avoid sales conversations out of fear of rejection.

The Mindset Behind Pricing: Why Creatives Undersell Themselves

Sue reveals that the inability to price services confidently stems from a deep-rooted fear of rejection and a lack of self-worth. “You can’t price yourself if you don’t believe in what you’re selling. And people can feel that energy,” she says.

Pricing isn’t just a number—it’s a reflection of how much you value your work. Most creatives start businesses driven by passion but are unprepared for the emotional discomfort of selling. Sue calls this “breaking through sales”—the moment when you align your price with your value and stop apologizing for charging.

From ‘Can I Do This?’ to $480,000: Real Transformation Stories

Sue shares one of her favorite recurring transformation stories: stay-at-home moms who start a side hustle with self-doubt and end up building six-figure businesses.

“I’ve watched women go from ‘Can I really do this?’ to ‘I just hit $480,000 and my husband left his job to support MY business.’”

These stories aren’t rare—they’re the natural outcome when someone learns to confidently ask for what they’re worth and stops playing small.

How to Overcome Rejection and Imposter Syndrome

Sue emphasizes that rejection in business isn’t personal—it’s just feedback. “If someone says no, it’s not about you. It’s about your offer, your messaging, or the timing.”

She also outlines a critical insight for women entrepreneurs: “Imposter syndrome is comparison. And comparison is competition. But competition is the opposite of creation.”

To counteract this mindset, Sue reminds listeners to stop comparing and start creating. “You weren’t born to compete with what already exists. You’re here to create something new.”

The 3×3 Identity Exercise: Claiming Your Value

Sue introduces a practical exercise called the “3×3 Bio” to help business owners articulate who they are, what they do, and who they serve with clarity. This isn’t just branding—it’s about fully owning your identity as a professional and stepping into your power.

“When you can clearly say what you do and why you do it, you begin to believe it—and so do others.”

Money Mindset and the 33/33/34 Rule

One of Sue’s most practical teachings is her financial model: split every dollar you earn into three categories:

  • 33% for taxes
  • 33% for business growth and expenses
  • 34% for your personal income

This simple yet transformative method helps business owners manage money with intention and avoid financial pitfalls, especially when it comes to unexpected tax bills.

Sue’s lesson: “If you don’t pay yourself first, you’ll end up building a business that only enriches others.”

The Lion’s Share: A Wake-Up Call for Female Entrepreneurs

Women in business often struggle to take the lion’s share of their revenue. They pay everyone else first—team members, tools, assistants—and leave themselves last. Sue challenges this tendency:

“As a business owner, YOU eat first. You can’t sustain your business or serve your clients if you’re starving.”

She redefines leadership as taking care of yourself financially and emotionally so you can lead others with strength and sustainability.

Navigating Burnout and Creative Evolution

Sue shares that even after building a wildly successful photography brand, she reached a point of burnout. That realization led her to pivot into education and online platforms.

“Creative people evolve. You don’t need to do one thing forever. If your business no longer lights you up, it’s time for the next version of you.”

Creating with Purpose: The Million-Dollar Vision Test

To ensure you’re on the right path, Sue offers a visionary exercise: “If I gave you a million dollars today and you had to spend it growing your business, would your current plan still make sense?”

If your answer changes when money is no object, you’re likely not aligned with your truest vision. This exercise helps uncover the difference between surviving and thriving.

Closing Thoughts: Business as a Personal Transformation

Sue’s message is powerful and clear: business is not just about profit—it’s about personal growth, spiritual evolution, and transformation.

“You can’t separate your personal growth from your business growth. They’re one and the same. The more you grow, the more your business thrives.”

Ready to Step Into Your Value?

Sue Bryce offers a free guide called the 3×3 Bio Exercise to help you clarify your message, confidently position your services, and begin transforming your mindset.

GIFT:

WHERE TO FIND SUE:

Website: suebryce.com
Instagram: @suebrycephotographer

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