Pinterest Spring Trends 2025: What’s Hot & How to Market It

Marketing, Pinterest, Pinterest Trends, Podcast

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Pinterest Spring Trends 2025: What’s Hot & How to Market It

Spring is just around the corner, and Pinterest users are already planning their next moves. Whether it’s updating wardrobes, redecorating homes, or preparing for vacations, searches related to spring are skyrocketing. With over 537 million monthly active users, Pinterest is a powerful tool for identifying trends before they take off elsewhere.

If you’re a business owner or content creator, leveraging Pinterest trends can help you stay ahead of the curve. Let’s dive into this week’s top Pinterest trends and how you can use them to grow your business.

Key Pinterest Trends This Week

Here are some of the biggest Pinterest search increases over the past few weeks:

 ✅ Nature Photography: 4x increase in searches for amazing nature photos
 ✅ Fashion: 2.5x increase in searches for winter-to-spring transition outfits
 ✅ DIY Home Decor: 160% increase in searches for DIY wind chimes
 ✅ Men’s Fashion: 90% increase in searches for spring outfits for men
 ✅ Mardi Gras: 70% increase in searches for Mardi Gras food

These trends highlight a shift toward seasonal transitions, travel, and home refreshes, making now the perfect time to create content around these topics.

Category Trend: New Season, New Look

People are eager to refresh their style and surroundings. Here’s what’s trending in fashion and home decor:

Women’s Fashion Trends

 📌 2.5x increase in searches for winter-to-spring transition outfits
 📌 2.5x increase in baggy leggings
 📌 80% increase in searches for spring dresses
 📌 75% increase in searches for spring capsule wardrobes

Men’s Fashion Trends

 📌 90% increase in searches for spring outfits for men
 📌 45% increase in searches for jorts (jean shorts)
 📌 45% increase in denim blazer outfits
 📌 30% increase in gray sweatpants outfit ideas

Home Decor Trends

 📌 165% increase in searches for green vanities
 📌 160% increase in DIY wind chimes
 📌 155% increase in wildflower tablescapes
 📌 65% increase in spring porch decor

💡 Marketing Tip: If you’re in the fashion or home decor space, now’s the time to create Pinterest content featuring spring outfit ideas, DIY decor, and seasonal refresh tips.

Struggling to get leads from Pinterest? Let’s change that!

If you’ve been pinning without seeing real results, it’s time to take a strategic approach! My Pinterest Trends Challenge will show you exactly how to use trending content to boost your visibility, drive more traffic, and turn Pinterest into a lead-generating machine—without paid ads!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Sign Up

Regional Pinterest Trends

Different regions of the U.S. are preparing for spring in unique ways.

Midwest: Spring Home Refresh

 🏡 150% increase in searches for spring decorating ideas
 🏡 145% increase in spring decor
 🏡 135% increase in deck ideas
 🏡 125% increase in sunroom ideas

Northeast: Vacation Mode On

 🏝️ 3x increase in searches for Aruba vacation outfits
 🏝️ 2x increase in vacation nail designs
 🏝️ 165% increase in tropical vacation outfits
 🏝️ 135% increase in beach house decor

West Coast: Weather-Ready Wardrobes

 🌬️ 3x increase in searches for windy day outfits
 🌧️ 145% increase in searches for rain boots outfits
 🧥 165% increase in searches for windbreaker outfits
 👕 125% increase in spring outfit ideas

Southeast: Relaxation Vibes

 🌊 150% increase in pool deck decorating ideas
 🌿 135% increase in spring front porch decor
 🏊 135% increase in pool landscaping ideas
 🪑 130% increase in searches for porch swings

💡 Marketing Tip: If you target specific regions, tailor your content to reflect these location-based trends.

Mardi Gras Spotlight

With New Orleans hosting major events, Mardi Gras-related searches have surged:

 🎭 140% increase in searches for New Orleans food
 🎨 70% increase in Mardi Gras makeup ideas
 🥘 70% increase in Mardi Gras food
 👗 50% increase in Mardi Gras outfits
 💅 45% increase in Mardi Gras nail designs
 🎉 35% increase in Mardi Gras party inspiration

💡 Marketing Tip: If your brand is in the food, beauty, or fashion industry, now is the time to post Mardi Gras-themed content for increased visibility.

board on Pinterest called Aesthetic organization DIYs

Featured Pinterest Board: Spring Cleaning

Spring isn’t just about fashion and decor—it’s also about getting organized! Pinterest users are looking for aesthetic organization ideas, from jewelry displays to skateboard shelves.

Check out the Pinterest Board here!

Final Thoughts

Pinterest is a powerful tool for predicting trends before they go mainstream. By leveraging these insights, you can create timely, engaging content that resonates with your audience.

📌 Want to learn how to use Pinterest Trends for your business?  Join the Pinterest Trends Challenge: https://learn.jenvazquez.com/challenge

Stay ahead of the trends, and I’ll see you next week!

Don’t Forget to Pin It!

pin with flowers on it and words: Boost Your Business with Pinterest_ What’s Trending in 2025 by Marketing Strategy Academy Podcast with Jen Vazquez
tulips in orange with blue sky and words: How to Use Pinterest Trends for Marketing in 2025 by Marketing Strategy Academy Podcast with Jen Vazquez
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Why You Shouldn’t Just Create Pins Once

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest pin with text: Why You Shouldn’t Just Create Pins Once 2025 by Jen Vazquez of Jen azquez Media Pinterest Manager

Think you can post a pin once and forget about it? That mindset could be costing you valuable traffic and leads. While Pinterest is often seen as a “set-it-and-forget-it” platform, the truth is, successful accounts build their reach through consistent and strategic pinning over time. Let’s break down why pinning once isn’t enough and what you can do instead to maximize your Pinterest strategy.

1. The Pinterest Algorithm Loves Fresh Content

Pinterest’s algorithm rewards accounts that consistently upload fresh content. This doesn’t mean you need to create brand-new content daily, but you do need to keep your profile active. Here’s why:

  • Fresh Pins Boost Visibility: When you upload a new pin or a new version of an existing pin, Pinterest prioritizes it in search results and users’ feeds.
  • Consistency Builds Trust: Regularly pinning signals to Pinterest that your account is active, which helps your overall reach.

Tip: Instead of pinning once, create multiple variations of your pin designs. Use different titles, images, or layouts to keep your content fresh and engaging.

2. People Engage Differently Over Time

Audience behavior on Pinterest changes with trends, seasons, and even time of day. If you post a pin once, you’re missing the chance to reach users who might engage with your content later.

  • Seasonal Trends Matter: Content can gain momentum months after it’s posted. For example, a summer photoshoot might take off in June, even if you pinned it in February.
  • Search Behavior Evolves: Users are always searching for new things. Regularly repinning and refreshing your content increases its chances of being discovered.

Example: A pin about “Fall Wedding Trends” might perform better in November when engagement season starts than when it’s originally pinned in May. By repinning, you’re keeping it relevant.

Join the Pinterest Trends Challenge

Ready to take your Pinterest strategy to the next level? The Pinterest Trends Challenge is designed to help you discover and leverage the hottest trends on Pinterest to drive traffic and generate leads. Over the course of this challenge, you’ll learn how to identify seasonal and evergreen trends, create optimized content, and strategically pin to stay ahead of the competition. Whether you’re new to Pinterest or looking to refine your strategy, this challenge will give you the tools and insights you need to turn Pinterest into your lead-generating powerhouse. Don’t miss out—join today and start transforming your Pinterest game!

Sign Up Here

3. Your Audience Needs Repetition

Marketing experts agree—people need to see something multiple times before they take action. This concept, called the Rule of 7, applies to Pinterest too.

  • Multiple Pins Increase Clicks: When you share variations of your pin over time, you’re giving your audience more opportunities to click, save, or engage.
  • Different Designs Speak to Different People: Some users may be drawn to a pin with bold text, while others prefer a minimalist design. By creating a variety of pins, you’re appealing to a broader audience.

Tip: Use scheduling tools like Tailwind to space out your pins so you stay consistent without overwhelming your followers.

4. Build a System for Long-Term Success

To make the most of Pinterest without feeling overwhelmed, create a batching and scheduling workflow. This ensures your content stays active even when you’re busy.

  • Batch Your Pins: Dedicate one day a month to create multiple pin designs for your latest content.
  • Schedule Strategically: Use Pinterest’s native scheduler or third-party tools to spread your pins out over weeks or months.
  • Repurpose Older Content: Don’t let older blog posts collect dust. Refresh their pins and give them new life.

Ready to Create a Winning Pinterest Strategy?

If you’re tired of pinning once and hoping for the best, it’s time to take a more strategic approach. Creating fresh content, repinning strategically, and maintaining consistency are the keys to building a successful Pinterest presence.

Need help? Join my Pinterest Challenge to learn how to create a simple yet powerful Pinterest strategy that drives traffic and generates leads. Let’s turn your Pinterest into a lead-generating machine!

Don’t Forget to Pin It!

Pinterest pin with text Fresh Pins_ The Secret to Pinterest Growth by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: Maximize Pinterest Traffic with Smart Strategies
Pinterest Pin with text: Pinterest Marketing Made Easy by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: Why Consistency is Key to Pinterest Success by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: The Rule of 7 for Pinterest Growth by Jen Vazquez of Jen Vazquez Media Pinterest Manager

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8 | Taking Time Off as a Solopreneur: Strategies for Balance and Burnout Prevention

Content Creation, Marketing, Pinterest Trends, Podcast

Taking Time Off as a Solopreneur_ Strategies for Balance and Burnout Prevention by Jen Vazquez Media

Taking Time Off as a Solopreneur: Why It’s Essential

In the hustle of running your own business, taking time off can feel impossible—but it’s crucial for long-term success. Burnout is real, and the myth of “work-life balance” often leaves solopreneurs stretched too thin. Instead of aiming for balance, think in terms of guardrails, cycles, and intentional time management.

As shared in a recent Marketing Duo Podcast episode, hosts Jen and Cynthia dive into how solopreneurs can reclaim their time while keeping their business thriving. 

Key Takeaways from the Podcast

1. Reframe Work-Life Balance

  • Instead of seeking perfect equilibrium, think of your life in phases or cycles. During busier times, you may lean into work, but ensure you create space to recharge.

2. Guard Your Calendar

  • Merge personal and professional calendars to avoid overbooking.
  • Block off specific days or weeks for family time, personal development, or rest.
  • Example: Schedule no meetings between December 21 and January 5 to create a buffer during the holidays.

3. Batch Work for Efficiency

  • Consolidate recurring tasks like podcast recordings or client calls into one day.
  • Limit commitments—e.g., no more than three interviews in one day.
  • Use tools like Calendly to streamline scheduling and avoid conflicts.

4. Plan Ahead Strategically

  • Use slower months (like December) to plan the upcoming quarter.
  • Update backend systems and automate tasks to reduce future workload.
  • Create a “dream week” schedule that aligns with your goals and priorities.

5. Embrace the “Fifth Week Miracle”

  • Some months have a fifth week—use this as unscheduled time for catching up, planning, or resting.

Why Time Off Fuels Productivity

Taking intentional breaks isn’t just about rest; it’s about coming back with fresh ideas and renewed energy. Whether it’s a day of reading, a local staycation, or simply unplugging from screens, time off stimulates creativity and mental clarity.

Final Thoughts: Create a Business That Supports Your Life

Your business should enhance your life, not consume it. Experiment with these strategies, adapt them to your needs, and prioritize rest as a non-negotiable. Remember, it’s your company—make it work for you.

Don’t Forget to Pin It!

The Ultimate Guide to Solopreneur Time Management by Jen Vazquez Media
Solopreneur Success_ The Key to Taking Time Off by Jen Vazquez Media co-host of Marketing Duo Podcast
How to Take Time Off as a Solopreneur Without Losing Momentum by Jen Vazquez Media co-host of Marketing Duo Podcast
Effective Time Management for Solopreneurs by Jen Vazquez co-host of Marketing Duo Podcast with Cinthia Pacheco of Digital Bloom IQ
Avoid Burnout_ Solopreneur Tips for Sustainable Success by Jen Vazquez co-host of Marketing Duo Podcast with Cinthia Pacheco of Digital Bloom IQ

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Content Creation, Marketing, Pinterest, Pinterest Trends, Podcast

pinterest pin with words: 6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools, and an actionable, can’t-miss event for creative marketers. Let’s get to it!

1. OpenAI’s Massive Funding Round: Why It Matters for Business Owners

OpenAI, the company behind ChatGPT, just raised a staggering $6.5 billion in funding, valuing the company at $157 billion. With major investments from Microsoft, NVIDIA, and SoftBank, OpenAI plans to use this funding to increase computational power and push AI research even further.

What Does This Mean for Small Business Owners?

This news is a sign that AI is here to stay – and it’s growing fast. If you’ve been hesitant about adopting AI tools in your business, now is the time to take that first step. From content creation to travel planning (yes, even packing lists!), AI can save you time and streamline your workflows.

Key Takeaway:

Don’t fear AI – embrace it. Start small, explore how tools like ChatGPT can help, and look for opportunities to integrate AI into your business processes. AI isn’t replacing businesses; it’s helping them adapt and thrive.

2. Pinterest Inclusion Fund: A Game-Changer for Underrepresented Creators

Pinterest continues to set the bar for inclusivity with its Inclusion Fund. This program supports creators from underrepresented communities – including BIPOC, LGBTQ+, and individuals with disabilities – by offering financial support, educational tools, and resources to help them grow their businesses on Pinterest.

Why It’s Important:

Pinterest is all about making the platform accessible and diverse, from tools like inclusive hair type searches to body-positive content features. If you’re eligible, don’t miss the chance to apply.

Apply for the Pinterest Inclusion Fund Here.

Mark Your Calendar: Creative Marketing Summit 2025

If you want to find, attract, and book your ideal clients, the Creative Marketing Summit is for you. Hosted by Jen Vazquez, this virtual summit brings together 30+ marketing experts to deliver actionable strategies you can implement right away.

  • What to Expect: Every session includes real tips, tools, and free resources.
  • When: February 2025
  • Cost: Free to attend, with an optional VIP ticket for lifetime access.

Why You Should Attend:

Whether you’re a new business owner or a seasoned pro, this summit will spark fresh ideas, provide actionable inspiration, and connect you with like-minded female service providers. Marketing is always evolving – and this is your chance to stay ahead of the curve.

SIGN UP FREE
New Pinterest Look! OLD LOOK and New look by Jen Vazquez Media

3. New Pinterest Features: What’s Rolling Out Now

Look at that fresh Look for Pinterest Profiles! Pinterest is slowly rolling out a new desktop design for profiles. Instead of a large cover photo that hides your pins, the layout now places your profile photo on the right and displays pins prominently below. This change allows visitors to see your pins immediately – a big win for visibility.

Pro Tip:

If you don’t see the new look yet, hang tight. Pinterest rolls out features gradually to ensure everything runs smoothly.

Collages: A Fun Way to Share Your Inspiration

Pinterest is introducing an easy-to-use collage tool that lets you create mood boards and share visual inspiration directly on the platform. Whether you’re planning your next brand shoot or designing a project, this tool makes it simple to customize and collaborate.

4. Tailwind Updates: Save Time With Smarter Pin Scheduling

Tailwind, the go-to Pinterest scheduling tool, is back with a new-and-improved pin scheduler. If you use Tailwind, you’ll love these updates:

  • Easier Scheduling: All your pins are now in a central section with your schedule visible on the side.
  • Time-Saving Tools: Features like interval pinning allow you to space out pins strategically without being spammy.

Tailwind continues to innovate, saving marketers hours of work each week. If you’ve been overwhelmed by Pinterest workflows, this update might be a game-changer.

Final Thoughts: Embrace Change, Get Inspired, and Take Action

From AI advancements to Pinterest tools and networking opportunities, now is the time to adapt, learn, and grow in your marketing. Whether you’re exploring AI for the first time or refreshing your Pinterest strategy, there’s never been a better moment to invest in your business.

Have questions about Pinterest, AI, or the Creative Marketing Summit? 

Have questions, we’d love to help! Reach out via our social media!  Hit us up at @MarketingDuoPodcast and tag Cinthia at @digitalbloomiq and Jen at @jenvazquezmedia on Instagram, and let us know your thoughts. We’d love to hear from you!

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Pinterest Pin with words: December 2024 Marketing Trends OpenAI Growth Pinterest Updates for Creators by Jen Vazquez Media
pinterest pin with words: Top Marketing News December 2024 OpenAI Funding Pinterest Updates and More by Jen Vazquez Media Pinterest Expert
Pinterest pin with words: Game-Changing Digital Marketing Updates AI Growth and Pinterest Tips by Jen Vazquez Media Pinterest Manager
Pinterest Pin with words: OpenAI’s Big Funding and Pinterest Tools You Need for 2024 by Jen Vazquez Media Marketing Expert
Pinterest pin with words: New Pinterest Features Tailwind Updates and a Free Marketing Summit

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Pinterest Predicts 2025: What’s Trending and How to Ride the Wave

Marketing, Pinterest, Pinterest Trends

My rendition of Pinterest Predicts 2025

Pinterest Predicts 2025

Every year, Pinterest gives us a crystal ball into what’s about to take over our feeds, wardrobes, and shopping carts—and 2025 is shaping up to be nothing short of magical. With themes ranging from medieval opulence to nautical chic, Pinterest Predicts 2025 offers a treasure trove of inspiration. Let’s break down these trends and explore how you can embrace them, whether for personal style, marketing strategies, or product development.

1. Castlecore: A Medieval Revival

The age of knights and castles is back! Castlecore taps into a love for antiquity with chainmail-inspired jewelry, ornate details, and a touch of regal glamour.

  • What to Expect: Bold metallic accessories, brocade fabrics, and layered textures reminiscent of medieval court attire.
  • How to Use It: Brands can lean into vintage-inspired marketing. Think antique-style packaging, rich jewel tones in visual content, and storytelling that transports customers back in time.

2. Cherry-Coded: The Bold Power of Red

Move over neutrals; deep cherry red is the new statement color. From lipstick to oversized sweaters, this vibrant hue demands attention.

  • What to Expect: Cherry red will dominate in both fashion and beauty, from bold manicures to monochrome outfits.
  • How to Use It: Retailers and creators can incorporate this shade into campaigns, whether as a feature product or an accent color in visuals. Highlight its empowering and confident vibe.

3. Goddess Complex: Mood: You know your worth in gold.

In 2025, everything will be a muse moment, from gold facials and goddess braids to sublime nail designs. Go all in on your feminine power and embrace your divine drip like never before

  • What to Expect: Gold-trimmed makeup looks, flowing fabrics, and intricate braids.
  • How to Use It: Perfect for beauty brands looking to create Instagram-worthy tutorials or fashion labels embracing luxurious textures. Use lighting to highlight the golden glow in marketing images.

4. Fisherman Chic: Nautical Meets Nostalgia

Imagine your grandpa’s favorite cable-knit sweater—but make it cool. Fisherman Chic gives classic nautical staples a trendy upgrade.

  • What to Expect: Fisherman sandals, utilitarian raincoats, and chunky knits.
  • How to Use It: For outdoor and adventure brands, this trend is a goldmine. Lean into a mix of rugged and cozy aesthetics in campaigns and product lines.

5. Seeing Double: Matchy-Matchy Moments

Coordinated outfits and accessories are no longer just for twins. Seeing Double is about couples and besties dressing in sync.

  • What to Expect: Matching jerseys, complementary nail designs, and accessories like friendship bracelets.
  • How to Use It: Brands targeting Gen Z and Millennials can create “twinning” collections or bundle deals that encourage customers to shop in pairs.

6. All Dolled Up: The Dollhouse Aesthetic

Barbiecore is evolving, but doll-inspired beauty and decor are here to stay. Think whimsical, playful, and unapologetically cute.

  • What to Expect: Pastel accessories, rosy makeup, and home decor with dollhouse charm.
  • How to Use It: Perfect for lifestyle and beauty brands. Tap into the nostalgia and joy of childhood with campaigns that evoke warmth and whimsy.

7. Aura Beauty: A Pop of Color

Say goodbye to minimalism and hello to vibrant, unapologetic makeup. Aura Beauty is about making a statement through color.

  • What to Expect: Purple blush, colorful eyeliner, and full-face color experiments.
  • How to Use It: Ideal for beauty influencers and brands looking to engage a younger audience. Tutorials and reels showing bold transformations will thrive on platforms like Instagram and TikTok.

8. Sea Witchery: Mystical Oceanic Vibes

Take your nautical chic and add a pinch of mysticism. Sea Witchery combines oceanic inspiration with a touch of magic.

  • What to Expect: Wet-look hairstyles, shimmering sea-inspired nail art, and siren-themed makeup.
  • How to Use It: This trend pairs perfectly with spa and beauty industries. Create calming, ocean-inspired campaigns with a hint of drama.

9. Moto Boho: Biker Meets Bohemian

Biker jackets meet flowing skirts in this edgy-meets-free-spirited trend. Moto Boho is for those who want a little grit with their glam.

  • What to Expect: Chunky leather accessories, flowy fabrics, and tough-yet-chic boots.
  • How to Use It: Great for fashion retailers. Combine bold, urban visuals with softer, more organic styling to show the duality of this trend.

Why These Trends Matter for Businesses

Pinterest trends often predict cultural shifts before they become mainstream. By aligning your content, products, and marketing strategies with these trends, you position yourself as a forward-thinking brand that “gets” its audience.

Here are a few actionable tips to capitalize on these trends:

  • Stay Ahead of the Curve: Incorporate these themes into your social media content, product designs, or even packaging.
  • Use Pinterest Boards Creatively: Showcase how your products or services align with trending aesthetics. Think mood boards, styling tips, or tutorials.
  • Engage Creators: Collaborate with influencers who embody these styles to amplify your reach.

2025 is all about making bold, creative statements. Whether you’re inspired by the grandeur of Castlecore or the vibrancy of Cherry-Coded, there’s something here for every taste. So, get pinning and start planning for a year full of exciting possibilities!  

See the trends that I’ve curated right here!  You can also see all the 2025 Predictions by Pinterest here!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest pin with words Pinterest Trends 2025_ Creative Ideas for Business Owners by Jen Vazquez Media
Pinterest pin with words: Pinterest 2025_ What Business Owners Need to Know by Jen Vazquez Media
Pinterest pin with words: How to Use Pinterest’s 2025 Trends to Grow Your Business by Jen Vazquez Media<br />
Pinterest pin with words: Discover Pinterest Predicts 2025 Trends for Business Success by Jen Vazquez Media
pinterest pin with words: Pinterest Predicts 2025_ What’s Trending and How to Ride the Wave by Jen Vazquez Media