Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)

Marketing, Pinterest, Pinterest Trends, Podcast

Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)

feminine pale pink office with laptop and spring trends on the laptop talking about Pinterest Spring Trends

Pinterest Just Told You Exactly What to Create This Spring

Every quarter, Pinterest drops a trend report that basically hands you a content roadmap. And most people scroll right past it.

But here’s the thing. Pinterest isn’t guessing. They’re pulling this data from the actual search behavior of over 600 million monthly active users. These are people who are actively planning what to buy, what to try, and what to do next. That’s not social media scrolling. That’s search intent.

The Spring 2026 Trend Report just came out, and the theme is clear: people want to feel good about their lives right now, not overhaul everything. They’re choosing comfort over perfection, personality over trends, and small meaningful upgrades over massive life changes.

If you’re a service provider wondering what to pin, what to blog about, or how to position your offers this season, this report is your cheat sheet.

Let me walk you through the four big trends and, more importantly, exactly how to use them in your marketing.

Trend 1: Curated Comfort + Micro-Makeovers

What Pinterest Is Seeing

The all-white-everything era? Done. Gen Z and younger millennials are leading a shift toward bold, personality-filled spaces. They’re not waiting for the dream house or a big renovation budget. They’re making their current spaces feel like THEM with color, vintage finds, and low-lift changes.

Some of the search numbers are wild. “My room, my rules” is up 415%. “Dark cottagecore kitchen” jumped 915%. “Grandma core kitchen” is up 545%. Searches for cozy reading nooks in small spaces climbed 455%.

The vibe? Comfort over status. Playfulness over approval. Personal over trendy.

How to Use This in Your Marketing

This trend is about small, meaningful upgrades, and that’s the exact energy your marketing should tap into.

If you’re a photographer: Create content around “mini brand refresh” sessions or quick visual updates. Think “5 brand photos you can take in your living room” or “how to style a cozy workspace for your brand shoot.” These topics align perfectly with what people are already searching.
If you’re a designer or creative: Pin content around small but impactful visual changes. Website mini-makeovers, brand color refreshes, or “one change that transforms your homepage” type content will do well right now.
If you’re a coach or strategist: Frame your offers around micro-upgrades, not total transformations. “One small marketing shift that changes everything” lands better right now than “overhaul your entire strategy.”

Keywords to use on your pins: micro-makeover, small space refresh, cozy workspace, brand refresh ideas, personalized branding

Trend 2: Spring Soups, Not Spring Diets

What Pinterest Is Seeing

Here’s a trend I 100% love. Pinterest users are ditching the “spring detox” mentality and leaning into comfort food with a creative, modern twist. Eggplant parmesan is up 785%. Clam chowder recipes climbed 315%. And leftover spaghetti recipes? Up 570%.

People are also getting into low-waste, budget-friendly cooking. Searches for using up leftovers and pantry staple meals are rising fast. On the entertaining side, breakfast grazing boards are up 180% and picnic content is climbing across the board.

The mood: cozy, creative, and shareable. Not restrictive, not complicated.

How to Use This in Your Marketing

Even if you’re not a food blogger, this trend tells you something important about what your audience wants right now. They want ease, creativity, and permission to enjoy things.

If you’re in the wellness or nutrition space: This is your moment. Content around nourishing meals (not restrictive ones), simple recipes for busy people, and “what I actually eat in a day” will resonate. Anti-diet framing is huge right now.
If you’re an event planner or photographer: Create pin content around low-stress entertaining. Garden party picnics, backyard movie nights (up 130%!), and brunch setups are trending. Think styled flat lays of grazing boards or outdoor gathering setups.
For ANY service provider: The underlying message is: your audience wants comfort and creativity without overwhelm. Apply that energy to how you talk about your services. “Simple systems that feel good” is always going to outperform “grind harder.”

Keywords to use on your pins: easy spring recipes, comfort food ideas, simple entertaining, low-stress gathering ideas, backyard party setup

Trend 3: Tiny Sanctuaries + Intentional Connection

What Pinterest Is Seeing

People are craving “micro escapes” that fit into real life. Not a two-week vacation. A 10-minute garden break. A balcony makeover. A reading nook in a closet (yes, really, and it’s up 55%).

Searches for garden inspiration are up a massive 940%. Balcony makeover ideas climbed 165%. And the social calendar is shifting toward easy, intentional gatherings. Evening garden parties are up 210%, and simple garden parties are up 65%.

On the self-care side, Sunday reset routines are trending, with “Sunday reset list” up 65% and “Sunday reset aesthetic” up 55%. It’s less about doing the most and more about feeling your best.

How to Use This in Your Marketing

This is the trend that should make every service provider pay attention, because the underlying desire here IS your ideal client’s desire: I want to enjoy my life without it being complicated.

If you’re a photographer: Outdoor mini sessions in gardens, patios, or cozy nook setups are gold right now. Pin content around “spring brand photos in your backyard” or “how to use your outdoor space for brand content.”
If you’re a coach or service provider: Create blog posts or pins around “reset routines” for your niche. A “Sunday marketing reset” checklist, a “weekly business reset” workflow, or a “quarterly strategy refresh” guide all tap into this trend perfectly.
Keywords to use on your pins: Sunday reset routine, weekly business reset, spring refresh, simple self-care, intentional planning, micro escape ideas

Trend 4: Spring Cleaning is the New Self-Care

What Pinterest Is Seeing

Spring cleaning used to mean an exhausting all-day marathon. Not anymore. People are searching for small, manageable resets that feel supportive instead of punishing.

“Cleaning list by room step by step” is up 175%. “Fridge organization aesthetic” climbed 375%. “Small space laundry room organization” jumped 390%. And “natural cleaning” searches surged 545%.

Even cleaning motivation is getting a makeover. “Before and after cleaning” content is rising, and “reset day aesthetic” is up 170%. People are turning maintenance into momentum, and they want it to FEEL good, not just look good.

How to Use This in Your Marketing

This is the trend that translates most directly to how you sell your services. Because what people want from spring cleaning is the exact same thing they want from their marketing: clarity, organization, and a fresh start that doesn’t take over their whole week.

For your Pinterest account specifically: Create a “Pinterest spring cleaning” blog post or lead magnet. Walk people through cleaning up their boards, refreshing their keywords, and updating their profile for the new season. This is exactly what people are searching for.
For your services: Frame your offers as a “refresh” or “reset” rather than an overhaul. A Pinterest audit becomes a “Pinterest spring refresh.” A coaching session becomes a “marketing reset day.” The language matters.
For your content: “Before and after” style content performs really well on Pinterest. Show a Pinterest profile before and after optimization. Show a content workflow before and after simplifying it. This is the kind of content people save AND click.

Keywords to use on your pins: spring marketing refresh, Pinterest spring cleaning, marketing reset checklist, organize your content, fresh start marketing plan, before and after marketing

The Bigger Picture: Why This Report Matters for Service Providers

Here’s what I want you to take away from all of this.

Pinterest’s trend data isn’t just about kitchens and garden parties. It’s a window into what your ideal clients are thinking, feeling, and wanting right now. And the message is loud and clear: people want things that are simple, personal, and manageable. They want to feel good, not overwhelmed. They want small wins, not massive overhauls.

That’s not just a trend. That’s the exact energy your marketing should have, too.

When you create pins, blogs, and content that matches what people are ALREADY searching for, you’re not shouting into the void. You’re showing up exactly where they’re looking. That’s the difference between search marketing and social media. And it’s why Pinterest works.

I created a cheatsheet for you in my Visibility Vault. Get it for FREE!

Want Help Putting This Into Action?

If you’re looking at this list thinking, “Okay, this is great, but I don’t have time to figure out all the keywords and create all the pins,” I get it. That’s exactly why I do what I do.

Check out The Club for monthly Pinterest trainings, fresh strategy, and a community of service providers who are growing their businesses with search marketing.

Let us manage Pinterest for you If you want it handled for you by an expert, let’s talk about Pinterest management.

>> EXPLORE THE CLUB <<

>> BOOK A DISCOVERY CALL <<

Get The Report From Pinterest

Straight from Pinterest, here are the trends.

📌 DON’T FORGET TO PIN IT!

If this was helpful, save it to your Pinterest board so you can come back to it. And share it with a fellow service provider who needs to hear that Pinterest is doing the hard work of telling us what to create. We just have to listen.

Pinterest’s 2026 Color Palette + How Service Providers Can Use These Colors in Their Marketing

Marketing, Pinterest, Pinterest Trends

Pinterest’s 2026 Color Palette + How Service Providers Can Use These Colors in Their Marketing

Okay, first things first: this is not a “pick a color and panic” post.
The 2026 Pinterest Palette™ is here, and it’s playful, bold, moody, fresh, and just cheeky enough to make your marketing feel alive again.

And no—you don’t need to rebrand your whole business or repaint your office walls.
You do get to borrow the vibe.

Let’s talk about what these colors actually mean and how service providers can use them without adding more work to their plates. Because we like fun… not chaos.

What Is the Pinterest Palette (and Why It Matters)?

Every year, Pinterest releases a color forecast based on real search data. Not guesses. Not trends pulled out of thin air. Actual things people are saving, searching, and planning for.

Which means this palette isn’t just pretty—it’s predictive.

Translation for service providers:
These colors reflect what your future clients already like, even if they can’t name it yet.

The 2026 Colors (a Very Jen Breakdown)

Cool Blue

Think calm, clean, icy-in-the-best-way.
This color is giving clarity, confidence, and “I’ve got this handled.”

Use it if you want to:

Feel trustworthy and grounded
Create breathing room in your visuals
Balance out louder brand colors

Perfect for:
Website sections, Pinterest pin backgrounds, quote graphics, educational content.

Pinterest’s 2026 Color Palette by Jen Vazquez Media

Jade

Earthy but elevated. Soft but strong.
Jade feels intentional. Like you know who you are and don’t need to shout.

Use it if you want to:

Show growth, stability, or transformation
Add warmth without going neutral
Feel luxe without feeling stiff

Perfect for:
Lifestyle photos, service graphics, Instagram stories, brand photography accents.

Plum Noir

Moody. Rich. A little mysterious.
This is “I’m the expert” energy.

Use it if you want to:

Signal depth and experience
Add drama (the good kind)
Stand out in a sea of beige

Perfect for:
Headers, callouts, high-end offers, launch visuals, text overlays.

Wasabi

Bold. Electric. Not here to play small.
This color is a jolt—and that’s the point.

Use it if you want to:

Grab attention fast
Highlight CTAs or buttons
Add personality without being loud everywhere

Perfect for:
Buttons, arrows, underlines, stickers, micro-accents.

Persimmon

Warm. Joyful. Confident.
This color feels like momentum.

Use it if you want to:

Feel approachable and human
Add energy to your content
Nudge people to take action

Perfect for:
Offers, promo graphics, storytelling posts, lead magnets.

How Service Providers Can Use This (Without Doing Too Much)

Here’s the secret:
You don’t use all five. You pick one or two and sprinkle.

Try this instead:

Update your Pinterest pin templates with one palette color
Add a new accent color to Canva and use it for CTAs
Choose one shade for a seasonal content batch
Let it guide your brand shoot styling or flat lays
Use it as a filter when choosing stock or B-roll

This is about alignment, not perfection.

Why This Works So Well on Pinterest (Specifically)

Pinterest users are planners. They’re future-focused.
And these colors are literally based on what they’re planning for next.

When your visuals quietly match what they’re already drawn to:

Your pins blend in just enough to belong
And stand out just enough to get clicked

That’s the sweet spot.

Final Pep Talk (Because You Know I Can’t Help Myself)

You don’t need to chase trends.
You don’t need to redo your brand.
And you definitely don’t need to overthink this.

Use the palette as a tool, not a rule.
Borrow the energy. Make it yours. Have a little fun with it.

Marketing gets to feel good. 💖

Want the Official Breakdown?

Here’s Pinterest’s full announcement with all the visuals and data.

And if you want help turning trends like this into pins that actually bring in traffic and leads… you know where to find me. 😉

Gen Z on Pinterest: How They’re Taking Back Their Taste (and What It Means for Brands)

Content Creation, Marketing, Pinterest, Pinterest Trends

Gen Z on Pinterest: How They’re Taking Back Their Taste (and What It Means for Brands)

Pinterest just dropped some cool insights on how Gen Z is using the platform to rediscover their taste in a world full of AI and copy-cat trends. This isn’t just social media talk — it’s a real shift in how young people explore ideas, define themselves, and make decisions online.

View this post on Instagram
A post shared by Jen | Pinterest Marketing (@jenvazquezmedia)

Why This Matters

Gen Z — that group born roughly between 1996 and 2010 — is now the biggest group on Pinterest, and their habits are shaping how the platform works and how brands should show up. (Pinterest)

These young folks grew up with TikTok, Instagram, AI tools, and tons of algorithm feeds telling them what to like. But guess what? They’re kind of over it. They want real inspiration, not automatic suggestions or “everyone’s doing this” content. (Social Media Today)

1. Gen Z Is Rejecting the AI Feed Loop

Algorithms and AI tools tell you what to watch, wear, or want — but that can blur individual taste. Many Gen Z users say they don’t even know what they like anymore after just following all that automated “must-see” stuff. (Pinterest)

So they’re choosing a different path: they want content that helps them explore who they are, not what AI thinks they should be into. (Social Media Today)

2. Identity Through Aesthetics (Not Trends)

Gen Z isn’t into one-size-fits-all trends anymore. Instead, they’re:

Making tiny, niche aesthetics based on mood or vibe
Mixing styles that feel true to them
Avoiding “trend burnout” by putting their own spin on things

That means Pinterest boards that feel personal — like “Cool Blue,” “Dark Academia,” or whatever unique mashup they dream up next. (Pinterest)

They aren’t just scrolling. They’re actively curating their identity. That’s powerful. (Diary Directory)

3. Visual-First = Better Decision Making

Gen Z grew up with screens in their hands, so they don’t want long blocks of text. They want visuals — fast.

Pinterest is visual first, meaning it helps people see, compare, and feel an idea before they commit. That’s part of why 69% of Gen Z say imagery helps more than text or reviews when making decisions. (Pinterest)

4. Safe Space for Exploration

Unlike some platforms that feel loud, judgmental, or purely engagement-driven, Gen Z describes Pinterest as less performative and more intentional. They feel comfortable trying ideas, crafting boards, and changing their minds — without pressure. (Pinterest)

So instead of scrolling endlessly, they’re exploring at their own pace — and that’s refreshing. It’s anti-doom scroll, if you think about it. (Pinterest)

5. What This Means for Brands

If you’re creating on Pinterest, this shift is a big deal:

Be part of their story: Gen Z isn’t there for ads that interrupt. They want inspiration that fits their taste journey. (Pinterest)
Support individuality: Pins that help users make choices feel more meaningful than ones that push “trending” products. (Pinterest)
Think visual first: Strong visuals help Gen Z decide what fits their vibe faster. (Social Media Today)

At the end of the day, Gen Z on Pinterest isn’t just browsing — they’re finding themselves through what they save and explore. That’s pure gold if you’re trying to connect in a real way.

📌 DON’T FORGET TO PIN IT!

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Marketing, Pinterest, Pinterest Trends

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Hey — let’s get this party started! Pinterest just dropped their 2026 trend report, and honestly… it’s good. Like, really good. If you want your content to stand out next year, stay ahead of the curve, and actually create posts people are searching for, you’re in the right place.

I’m Jen, and I help service providers get more leads without posting every single day. I’ve used Pinterest since the invite-only beta days back in 2009, and I’ve seen firsthand how predictable this platform is when you understand search behavior.

This year’s report centers on three major themes: non-conformity, self-preservation, and escapism + play — which makes total sense because people want comfort, joy, and identity more than ever.

Let’s dig in.

What Is Pinterest Predicts (and Why It’s a Big Deal)?

Pinterest Predicts is Pinterest’s annual trend forecast built from real user behavior — not opinions, not vibes, not a random brainstorm. They analyze billions of searches and saves to spot what’s rising across beauty, home, food, fashion, travel, and lifestyle.

They look at:

What people are searching for
What they’re saving
What’s rising month over month
What’s becoming a global trend

And here’s the kicker — Pinterest has been accurate 80% of the time over the past few years. So when they say something is trending… it’s coming.

For service providers, that means this report is basically your shortcut to:

Knowing what visuals and topics will take off next year
Planning content before the trends hit the mainstream
Creating pins, blogs, and videos people are already curious about
Building offers aligned with what your future clients want

This is the good stuff.

Pinterest Predicts 2026 — All 21 Trends with Better Descriptions

Here are the full trends directly from Pinterest’s 2026 report, rewritten to be simple, clear, and helpful for your audience.

1. Cool Blue

Soft, icy, glacier-inspired blues showing up in beauty, weddings, drinks, events, and home. Calm, clean, almost futuristic. Great if you want your brand to feel fresh, clear, and grounded.

2. Gimme Gummy

A full-on texture moment. Think squishy, jelly, rubbery, glossy shapes — nails, phone cases, packaging, beauty looks. Perfect if you create fun, playful, sensory content or want your visuals to feel “touchable.”

3. Vamp Romantic

Moody, dark, emotional romance vibes. Deep reds, lace, candlelight, vintage glam, almost gothic but pretty. Fantastic for photographers, beauty pros, and anyone leaning into dramatic, emotional storytelling.

4. Neo Deco

A bold, glam revival of Art Deco: sleek geometry, chrome and brass, sharp lines, rich tones. Shows up in interiors, weddings, brand design, and events. Great if you want your brand to feel luxe, polished, and a little extra.

5. Pen Pals

Analog connection is back: letter writing, pretty stationery, filled-out postcards, journaling, and slow, intentional notes. Perfect for coaches, therapists, organizers, or anyone who talks about reflection, habits, or slowing down.

6. Darecations

Travel for the thrill, not just the rest. Think rafting, canyons, racing, adventure sports, and “I did something big” trips. Great for travel pros, retreat hosts, coaches, or anyone tying growth to courage and adventure.

7. Glamoratti

Maximalist ’80s glam: sequins, sparkle, big silhouettes, bold color, “too much” in a fun way. Amazing for event pros, brand photographers, and style experts who love bold, statement visuals.

8. Wilderkind

Delicate animal + nature aesthetic — butterflies, soft creature prints, subtle animal motifs, forest elements. Lovely for kids brands, family photographers, nature-inspired businesses, and soft storytelling visuals.

9. Laced Up

Doilies, lace, delicate trims, crochet, and old-school textile details. This shows up in fashion, table styling, weddings, and home. Great for brands that lean soft, romantic, sentimental, or vintage.

10. Brooched

Vintage brooches and pins as the star accessory — on blazers, hats, coats, bags, even hair. Nostalgic but playful. Stylists, photographers, and fashion/branding pros can have a lot of fun with this.

11. Glitchy Glam

Beauty and visuals that “miss the mark” on purpose — mismatched eyeliner, off-center shapes, broken graphics, distorted filters. Ideal for creators who want to talk about perfectionism, creativity, or embracing the mess.

IMAGE FOR BLOG Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Need Help?

If you want help with Pinterest next year, you’ve got two options:

Done-for-you management: We design your pins, set your strategy, and post everything for you so you don’t have to lift a finger.

DIY inside The Club: Templates, coaching, support, and simple step-by-step help to keep you consistent without burning out. Come on in — it’s so much fun and it’s the easiest way to build a lead system you can trust.

12. Afrohemian Decor

Bold, bright, natural decor that blends African and boho — think woven baskets, rich prints, cultural textiles, plants, and layered textures. Perfect for home-focused brands, photographers, or anyone leaning into warm, cultural, lived-in spaces.

13. Mystic Outlands

Fairytale meets fever dream: misty forests, castles, glowing mushrooms, moody landscapes, fantasy travel. Great for retreats, travel brands, spiritual/wellness businesses, and magical brand visuals.

14. FunHaus

Elevated circus energy — stripes, bold shapes, playful layouts, “big top” vibes without looking like a kids’ party. Amazing for brands that want to feel fun, quirky, and slightly chaotic in a good way.

15. Poetcore

Soft, bookish, writer energy — journals, fountain pens, stacks of books, cozy nooks, long coats, satchels. Ideal for copywriters, coaches, educators, and anyone whose brand leans thoughtful, introspective, or quietly powerful.

16. Throwback Kid

Nostalgic kids’ outfits and toys inspired by past decades. Simple play, bold colors, classic shapes. Perfect for family photographers, educators, kid-focused businesses, and brands talking to millennial parents.

17. Scent Stacking

Layered fragrances instead of one “signature” scent — people building custom combos with mists, perfumes, oils. Nice hook for beauty pros, self-care brands, and anyone talking about “building your unique vibe.”

18. Cabbage Crush

Cabbage is the new cauliflower. Tacos, dumplings, kimchi, slaws, soups, roasted sides — budget-friendly, pretty, and versatile. Great for wellness pros, nutritionists, food creators, or anyone using food in content.

19. Opera Aesthetic

Opulent, dramatic, night-at-the-opera energy. Floor-length dresses, velvet, pearls, gloves, dramatic lighting. Perfect for luxury brands, photographers, event pros, and anyone leaning glamorous.

20. Khaki Coded

Desert-inspired utility style — khaki, sand tones, structured outerwear, pockets, cargo, and field details. Great for brands that want to feel grounded, capable, practical, and outdoorsy.

21. Extra Celestial

Sci-fi inspired looks and environments — holographic textures, space-y shapes, metallic touches, “straight out of a sci-fi movie” visuals. Ideal for tech, creative businesses, futurist brands, or anyone playing with bold, dreamy visuals.

Why Service-Based Businesses Should Care

If you want leads in 2026, here’s the simple truth:

Trends influence what people click.
Clicks turn into traffic.
Traffic turns into leads.

Pinterest is a search engine — like Google — so it knows what people are thinking about and planning next. This isn’t “cute ideas for a vision board.” This is user intent.

Here’s why it matters for your business:

You can stand out with fresh, on-trend visuals

Small shifts — colors, shapes, textures — make your pins feel new and clickable.

You understand what people will be searching for

This helps you create content that answers the demand before it spikes.

You build offers, blogs, and videos aligned with what people want

Your content becomes “yes, THAT’S it” instead of “ehhh, maybe later.”

You position your brand as the one who “gets it”

You don’t need to follow all 21 trends.
Just pick a few that feel like you!

Quick + Easy Ways Service Providers Can Use These Trends

Don’t worry — you don’t need a full rebrand or a huge overhaul. Tiny shifts can make your brand feel current, fresh, and super clickable next year.

Here are simple ways to use these 2026 trends in your business:

Update Your Brand Visuals (Without Starting Over)

You can add small touches from these trends to refresh your look:

Use Cool Blue, Poetcore neutrals, or Neo Deco gold tones for header graphics, buttons, or banners.
Try Fun Haus or Gimme Gummy shapes for playful backgrounds or pop-out elements.
Incorporate Extra Celestial sparkles or soft gradients in highlight covers or Canva templates.

These are tiny updates that make your brand feel aligned with where your audience is going.

Refresh Your Website for 2026

A few simple swaps go a long way:

Replace outdated stock photos with nature-forward, Wilderkind-inspired images or soft, airy Cool Blue photos.
Add lace textures (Laced Up) or minimal Deco lines (Neo Deco) as subtle accents on section dividers.
Use handwritten fonts or stationery-inspired elements (Pen Pals) for testimonials or blog graphics.

Your site will feel modern without losing your core brand.

Give Your Social Content a Trendy Twist

You don’t need new ideas — just new styling:

Try “perfectly imperfect” layouts for Reels or carousels inspired by Glitchy Glam.
Use Throwback Kid nostalgia for before/after posts, storytelling, or brand history content.
Add Opera Aesthetic drama (rich colors, bold type) to promo graphics or launch slides.
Make fun, playful visuals using Fun Haus stripes or shapes.

These small updates help your posts blend in with what people are already loving.

Refresh Your Pinterest Strategy

Pinterest LOVES trends — so give the algorithm what it wants.

Build themed boards around trends your clients might search: Cool Blue Weddings, Poetcore Branding, Afrohemian Home Office Inspiration, or Adventure Sessions (Darecation).
Use trend language in your pin titles and descriptions to match search intent.
Add trend-inspired backgrounds or overlays to your pin templates.

This makes your content more discoverable right away.

Inspire Your Client Work

These trends work great for photographers, coaches, wedding pros, designers, and creative service providers.

Photographers → offer mini sessions with Opera Aesthetic, Extra Celestial, Poetcore, or Cool Blue styling.
Wedding pros → create planning guides tied to Neo Deco, Extra Celestial, Cool Blue, or Laced Up themes.
Coaches → use Pen Pals or Poetcore vibes for journaling prompts or mindset content.
Designers → use Afrohemian, Neo Deco, or Hypertek palettes in branding projects.

You get to show that your work is current and deeply in tune with what people want.

Create Trend-Based Lead Magnets or Content

A few ideas you can make in an afternoon:

A “2026 Trend Mood Board” for your niche
A guide: “How to Use Pinterest Trends in Your Service-Based Business”
A Reel series where each video breaks down a trend in 20 seconds
A blog on “Which 2026 Trend Fits Your Brand Personality?”

People LOVE trend content because it’s easy to understand and fun to share. Don’t forget: Tiny tweaks create big reach.

I want to thank Pinterest for compiling all this date

Pinterest Predicts 2026: https://business.pinterest.com/pinterest-predicts/

Tactical Tips: https://business.pinterest.com/pinterest-predicts/for-businesses/#get-tactical-tips

Playbook: https://business.pinterest.com/pdf/pinterest-predicts/2026-marketing-playbook/

📌 DON’T FORGET TO PIN IT!

Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates

I’ve been using Pinterest since it was still in beta back in 2009 — you had to get an invite to even join! And from day one, it’s been my favorite platform because Pinterest is the only place that actually gives you all the data and insights you need to successfully market your business.

One of the ways they do this is through Pinterest Presents, which has become an annual favorite of mine. They always keep it fun and playful (yes, even bringing in well-known actors), while still packing in powerful updates. And this year was no different — it was full of announcements that really matter if you’re running a service-based business. Whether you’re a coach, photographer, or wedding pro, these changes can make Pinterest your go-to place for leads and visibility.

Let’s break it down in a way that’s simple and actionable.

Why Pinterest Is Still Growing (and Why You Should Care)

Pinterest now has over 578 million monthly users, and more than half of them are Gen Z. Translation? This platform isn’t slowing down anytime soon. And here’s the kicker: people on Pinterest are 70% more likely to take action — like clicking through to a site or buying something. For service providers, that means it’s not just about pretty inspiration boards anymore. It’s about connecting with potential clients who are ready to act.

The Big Updates from Pinterest Presents 2025

Here’s what Pinterest announced and why it matters:

New Ad Features: In-stock product info, “where to buy” links, and automatic promotions for sales events. Even if you don’t sell products, you can use this model by showcasing your packages or offers in a clear, clickable way.
Pinterest Performance+: Smarter automation with AI for things like image cropping and ROAS bidding. This helps you save time while making ads work harder.
Shopping-Friendly Boards: Boards are becoming more like mini storefronts. Service providers can repurpose this to organize offers (coaching packages, photo sessions, retreats) in a way that drives clicks.
Trends Tool Upgrade: Get insights into ideas up to 90 days before they peak. This lets you create content before your competitors even know what’s coming.
Full-Funnel Focus: Pinterest is doubling down on awareness, consideration, and conversion — all in one platform. That’s huge if you’re tired of juggling five different platforms to get clients.

💡 Ready to make the most of these Pinterest updates?

If your account feels messy (or you’ve never set one up the right way), my Pinfluence Clean Up + Set-Up service is exactly what you need. I’ll optimize your profile, boards, and pins so you can start attracting leads without the overwhelm.

GET STARTED

What This Means for Service Providers Like You

If you’ve ever thought, “Pinterest is just for products,” think again. These updates open doors for service businesses, too:

Turn your services into “offers” with clear calls-to-action.
Use the Trends tool to create content on topics your audience is already searching for.
Lean on AI automation to save time while running smarter campaigns.
Build a funnel on Pinterest: awareness pins to attract, then retargeting pins to convert.

Quick Wins to Try This Week

Refresh your Pinterest boards and organize them around your core offers.
Create one Pin using an upcoming trend from the new Trends tool.
Test Performance+ with a small ad budget.
Write a blog (like this one!) and pin it to a shopping-friendly board.
Set up two campaigns: one for awareness and one for conversions.

Final Thoughts

Pinterest Presents 2025 proved that Pinterest isn’t just keeping up — it’s getting ahead. For service providers who want more leads without spending endless hours on social media, this is the platform to watch. The best part? You don’t need to overhaul your whole marketing plan. Just start small, stay consistent, and let Pinterest do the heavy lifting.

DON’T FORGET TO PIN IT!

Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez

Pinterest Trends for September: What to Pin Now for Traffic and Leads

Marketing, Pinterest, Pinterest Trends, Podcast

Pinterest Trends for September: What to Pin Now for Traffic and Leads

September is here, and you know what that means—it’s time to dig into what’s trending on Pinterest and how you can use it to show up for your dream clients. Whether you’re a coach, wedding pro, photographer, or any kind of service provider, Pinterest is where people are already planning ahead. And the best part? You can meet them right where they’re searching.

So let’s talk about what’s trending in September 2025 and how you can turn these trends into leads, clients, and a business that runs smoothly through the busy season.

Why Pinterest Trends Matter Right Now

Unlike Instagram or TikTok, Pinterest isn’t about what’s happening today—it’s about what’s coming next. People go there to plan, not just scroll. They’re looking for ideas, answers, and inspiration for the future. And September is prime time to show up with seasonal content that positions your business as the solution they’re searching for.

Top Pinterest Trends for September 2025

1. Fall Décor and Cozy Vibes

Pumpkins, plaid, warm tones—Pinterest is fully in cozy fall mode.

Coaches: share fall reset routines, journaling prompts, or cozy morning habits.
Photographers: write a blog about what to wear for fall sessions or pin inspiration for mini shoots.
Wedding pros: showcase fall wedding venues, florals, and dreamy autumn color palettes.

2. Halloween Planning

Yes, even in September, people are already saving costume ideas, party themes, and spooky DIY projects.

Think Halloween brand photo shoot inspiration.
Share fun ways to market your business for Halloween.
Or create a Halloween-themed freebie to grow your email list.

Marketing + Pinterest Tools

Think of the Visibility Shop as your shortcut to showing up online without the stress. It’s packed with done-for-you templates, AI tools, and marketing resources that cut hours of work into just minutes. Whether you need Pinterest graphics, content prompts, or a full account refresh, you’ll find everything in one place—so you can spend less time stuck on marketing and more time serving your clients.

3. Back-to-Routine + Productivity Hacks

Summer’s over, and people are craving systems and structure.

Coaches: talk about resetting workflows or re-engaging clients.
Service providers: share goal-setting tools, Q4 planning strategies, or productivity hacks.

4. Holiday Marketing Prep

It feels early, but Pinterest users are already searching for holiday content. From gift guides to promo calendars, now’s the time to start pinning.

Service providers: share giftable offers, your go-to tools, or tips for prepping for Black Friday and holiday sales.

What to Create and Pin in September

Here are some quick-win ideas:

A blog post or reel about prepping for holiday season.
Pins with cozy fall graphics that link to your offers.
A carousel or reel with a reset routine checklist.
A seasonal freebie like a fall wedding checklist or launch planner.

Remember—Pinterest is a slow burn. Ideally, you want content live 2–3 months before the season. But don’t let a late start stop you! Pin it now, because next year it will rise again at the right time.

Staying Consistent with Trends

You don’t have to do all the things. Pick one or two trends that fit your brand, go all in, and create a mix of content. One blog post, several keyword-rich pins, and maybe a short video to repurpose everywhere (including Pinterest). That’s exactly the strategy I teach inside my club—where you get templates, done-for-you trend breakdowns, and the support to stay consistent without burning out.

So tell me: what are you planning to pin this September? Drop it in the comments—I’d love to brainstorm with you!

DON’T FORGET TO PIN IT!

Fall Content Ideas for Pintere stPinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez

What to Pin in September Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez

Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez

September Pinterest Trends Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez

Holiday Prep Starts Now Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez

« Older Entries