Fun Marketing News: Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Marketing, Pinterest, Podcast

Fun Marketing News: Pinterest's Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest has achieved an incredible milestone, breaking records in Q4 of 2024. As marketing professionals and business owners, understanding why this matters and how it can impact your business is essential. 

In this post, we’ll break down the key highlights from Pinterest’s latest performance report and explore how you can leverage this momentum to drive growth for your own brand.

Pinterest’s Q4 2024 Performance Overview

Pinterest’s performance in Q4 2024 was nothing short of impressive. Here are the key stats that caught everyone’s attention:

  • Revenue Milestone: Pinterest hit $1.15 billion in revenue for Q4 2024, an 18% increase from the previous year.
  • User Growth: Global Monthly Active Users (MAU) reached 553 million, an 11% year-over-year increase.
  • Net Income Boost: GAAP (Generally Accepted Accounting Principles) net income soared to $1.85 billion in Q4, driven by a $1.6 billion tax benefit.

Why This Matters for Your Business

You might be thinking, “So what if Pinterest made more money?” Here’s why it matters:

  1. More Ad Spend = More Visibility
     The increase in revenue is a direct result of more companies investing in Pinterest ads. This means Pinterest is driving the kind of traffic that businesses want — targeted and actionable.

  2. Higher Engagement from Real Users
     Unlike other platforms that report total user registrations, Pinterest’s 553 million monthly active users represent people actively engaging with the platform — not just signing up and disappearing.

Less Competition, More Opportunity
 While Pinterest’s user base is smaller than platforms like Instagram and TikTok, that’s actually an advantage. Less competition means greater visibility for your content and a higher chance of driving targeted traffic.

CEO Insights and Market Confidence

Pinterest’s CEO, Bill Reddy (formerly with Google), highlighted that user engagement is growing, and the platform’s focus on actionable content is benefiting both users and businesses. Following the announcement, Pinterest’s stock jumped over 18%, showing that investors have strong confidence in the platform’s future.

What does this mean for you?

  • More ad spend from big companies means more users on the platform.
  • More users searching for solutions = more potential customers for your business.
  • Pinterest’s projected revenue for Q1 2025 is between $837 million and $852 million, indicating continued growth momentum.

Pinterest’s Long-Term Value for Your Business

Pinterest operates more like a search engine than a social media platform, which means your content has a longer shelf life. Unlike Instagram and TikTok, where posts disappear quickly, Pinterest pins can continue driving traffic for months or even years after they’re posted.

According to a study by Tailwind (a third-party Pinterest scheduling tool), pins reach their peak performance after one year — not three months, which was the previous average. This means the time you invest in creating pins today could pay off for years to come.

How to Capitalize on Pinterest’s Growth

To take advantage of Pinterest’s growing momentum, focus on the following strategies:

✅ Use Keywords Strategically

Just like SEO for blogs, Pinterest relies heavily on keywords. Research and use targeted keywords in your pin descriptions, titles, and boards.

✅ Consistency is Key

Regularly pinning high-quality content increases your visibility and engagement over time.

✅ Invest in Tailwind

Tailwind’s enhanced pin scheduler and new tools (currently in development) are designed to maximize your Pinterest strategy with minimal effort.

The Power of Search Marketing

Pinterest functions like a search engine, similar to YouTube and Google. Unlike Instagram or TikTok, which have short lifespans for content, Pinterest pins remain searchable and effective long-term.

If you’re already investing time into SEO and blogging, Pinterest is a natural extension of that strategy. By creating consistent, keyword-rich content, you can drive evergreen traffic to your website or online store.

Why Now Is the Time to Get Serious About Pinterest

The surge in Pinterest’s performance is a signal that businesses are recognizing its potential as a powerful marketing platform. With more companies investing in ads and the platform showing consistent user growth, now is the time to build your Pinterest strategy.

Small business owners and content creators have a unique opportunity to gain visibility and drive traffic with less effort compared to other platforms. Start pinning, stay consistent, and watch your traffic grow.

Bottom Line

Pinterest’s record-breaking Q4 2024 results reflect a growing trend in search-driven content. The combination of increased ad revenue, rising user engagement, and long-term content value makes Pinterest a smart investment for business owners and marketers.

If you’ve been thinking about adding Pinterest to your marketing strategy, now is the time to dive in. Want help?

Don’t Forget To Pin It!

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How to Make Money with Affiliate Marketing on Pinterest (Even If You’re New)

Content Creation, Marketing, Pinterest

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How to Make Money with Affiliate Marketing on Pinterest (Even If You’re New)

Affiliate marketing on Pinterest isn’t just possible—it’s a total game-changer for bringing in extra income while helping your audience find products and services they’ll love.

I’ve been using Pinterest for years (since it was invite-only!) to grow my photography and marketing businesses, and let me tell you—adding affiliate links was a no-brainer once I realized how easy and effective it is. If you’re already pinning content and driving traffic to your site, why not monetize it?

In this post, I’m breaking down how you can use Pinterest to make money through affiliate links—without feeling salesy or spammy. Let’s dive in!

What is Affiliate Marketing on Pinterest?

Affiliate marketing = sharing a product or service through a unique link and earning a commission when someone makes a purchase through that link.

Pinterest is perfect for affiliate marketing because it’s not social media—it’s a search engine. People go on Pinterest to look for solutions and discover ideas. That means they’re already in the mindset to take action when they come across your content.

Pinterest also has a long shelf life. Unlike Instagram or TikTok posts that disappear after 24 hours, pins can continue driving traffic (and sales) for months or even years.

How to Choose the Right Affiliate Programs

Not all affiliate programs are created equal. The key is to choose products and services that align with your audience and niche.

Here are some of my go-to affiliate programs:

  • Amazon Associates – Great for almost any niche because Amazon has literally everything.
  • LTK (formerly RewardStyle) – Perfect for fashion, home, and lifestyle content.
  • Service-Based Affiliate Programs – If you love a business tool (like Tailwind, Canva, or my Pinterest membership), see if they have an affiliate program (I do!)! It’s an easy way to earn while helping others grow their business.

✨ Pro Tip: Only recommend products or services you’ve actually used and love—your audience will trust you more when they know you’re not just selling to make a quick buck.

How to Create Pinterest Content with Affiliate Links

➡️ Option 1: Direct Pinning

This is where you link directly from your pin to an affiliate product. It’s fast and easy, but there’s a catch: Pinterest gives more reach to content that leads to your website (not directly to a product).

Best Practices:
 ✅ Add a clear disclosure in the pin description (e.g., “This post contains affiliate links”).
 ✅ Use high-quality images that match Pinterest’s vertical format (2:3 ratio).
 ✅ Include a compelling call-to-action (CTA) like “Click to see why I love this!”

➡️ Option 2: Indirect Linking

This is where the magic happens. Instead of linking directly to the product, you create a blog post or landing page that talks about the product.

Why this works better:
 ✅ You can provide context and personal insight—this builds trust.
 ✅ Your audience gets more value from the post itself.
 ✅ Pinterest prefers links that lead to helpful content (aka, your blog).

Example Strategy:

  1. Write a blog post about a product you love.
  2. Share why you love it, how it helped you, and what your audience will gain from using it.
  3. Include the affiliate link within the blog post.
  4. Create a pin that links to your blog post, not directly to the product.

This method feels more organic and converts better because people are already in the mindset to trust your recommendations.

Affiliate Marketing Compliance (Super Important!)

Affiliate marketing comes with some legal stuff you need to follow (but don’t stress—it’s easy).

✨ If you’re linking directly to an affiliate product or servicet, add a disclosure in the pin description.
 ✨ If you’re linking to a blog post, include an FTC disclosure in the blog (but you don’t have to disclose it on the pin).
 ✨ Transparency builds trust—and trust = more clicks and sales.

Track Your Results (So You Can Do More of What Works!)

Pinterest gives you all the data you need to adjust and improve your strategy. Keep an eye on these key metrics:

  • Impressions: How many people see your pin.
  • Clicks: How many people click through to your blog or product page.
  • Saves: How many people save your pin (this increases visibility).
  • Outbound Clicks: How many people click through to the actual affiliate link and potentially make a purchase.

If a certain type of pin or product is performing well—create more of it!

TIP:  You can download my Pinterest Analyzer for free to start tracking your numbers here.

Example Strategy in Action:

Let’s say you’re a photographer who loves a certain camera bag. Here’s how you could create an affiliate strategy around it:

  1. Write a blog post about the camera bag—why you love it, how it’s improved your workflow, etc.
  2. Create 3-5 different pins for the post, using varied headlines and designs.
  3. Optimize the pin description with keywords like “best camera bag for photographers.”
  4. Track the results in Pinterest Analytics.
  5. If it’s working well—create similar content for other camera gear you love!

Why Pinterest + Affiliate Marketing Works So Well

Pinterest isn’t just another platform—it’s a search engine. That means your content doesn’t disappear after a day; it keeps working for you.

People on Pinterest are planners—they’re looking for products and solutions. That means they’re more likely to buy when they find helpful content through your pins.

Affiliate marketing on Pinterest is one of the easiest and most effective ways to make passive income—once you have a strategy in place, it becomes a set-it-and-forget-it system.

Final Thoughts: Start Small, Scale Big

Affiliate marketing on Pinterest doesn’t have to be complicated. Start with one or two affiliate programs, focus on creating helpful content, and track what works.

Once you start seeing results, you can scale by creating more pins, testing different designs, and expanding to new affiliate programs.

✨ If you’ve been wondering if affiliate marketing is worth it—this is your sign to start!

Don’t Forget To Pin It!

How Cloudspot Transformed My Photography Business: A Game-Changer for Professional Photographers

Branding, Content Creation, Marketing, Podcast

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How Cloudspot Transformed My Photography Business: A Game-Changer for Professional Photographers

Disclosure: This post contains affiliate links, meaning I may earn a commission if you make a purchase through these links, at no additional cost to you. Rest assured, you’ll receive the best available price. I also don’t share anything I don’t love.

Taking the Leap from Corporate to Creative

In 2009, I took a leap of faith that changed my life forever. After years of grinding away in a demanding corporate job—leaving home before my kids woke up and returning after they were already in bed—I knew something had to change. Photography had been my side hustle for five years, fueling my passion during the off hours.

One day, the scales tipped. I handed in my two weeks’ notice and jumped headfirst into professional photography full-time. Transitioning from corporate life to entrepreneurship was both exhilarating and intimidating. One of the biggest challenges I faced was finding a comprehensive tool to manage the growing needs of my business.

Discovering Cloudspot.io

In 2017, I discovered Cloudspot.io through Katelyn James’ business program, and it was a total game-changer. From the moment I started using Cloudspot.io, I knew I had found the missing piece in my business. It simplified the complexities of running a photography business while elevating the client experience—something that’s crucial in this industry.

Let me walk you through why Cloudspot.io has become the backbone of my photography business and how it can transform yours too.

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Why Cloudspot.io?

Delivering a seamless and professional experience to clients is paramount in the photography industry. Cloudspot.io offers an all-in-one platform that not only showcases my work beautifully but also streamlines the backend processes that keep my business running smoothly. Here’s how it has transformed my workflow:

1. Stunning Client Galleries

First impressions matter. Cloudspot.io’s customizable gallery options allow me to create a tailored experience for each client. The platform offers a variety of layouts and cover options, making sure my brand and the client’s special moments are showcased in the best possible light.

Clients can easily view, favorite, and download images, making the entire process hassle-free. Plus, I can apply watermarks and let clients select the images they want if a session includes a set number of photos. This not only saves time but also empowers my clients to choose the photos they love most.

2. Seamless Contracts and Invoicing

Gone are the days of juggling multiple tools for contracts and payments. With Cloudspot.io, I can create and send professional contracts that clients can sign electronically on any device.

The Smart Field feature auto-populates client information, reducing errors and saving valuable time. Invoicing is just as streamlined, with online payment options that make transactions smooth for both me and my clients.

3. Comprehensive Client Management

Understanding my clients’ needs is crucial, especially for weddings and branding sessions. Cloudspot.io’s questionnaire feature allows me to gather essential details upfront, ensuring that the shoot aligns perfectly with my client’s vision.

All client interactions and documents are stored in one place, making organization a breeze. No more lost emails or scattered notes—everything is easily accessible and secure.

4. Effortless Scheduling with Mini Sessions

Mini sessions are an excellent way to attract new clients and offer specialized services. Cloudspot.io’s mini session scheduler makes it easy to create, share, and book sessions.

Clients can select time slots, sign contracts, and make payments online—all within a beautifully designed interface. This feature has boosted my booking efficiency and client satisfaction tremendously.

For my branding mini sessions, I even include a document that helps clients identify their ideal client and define their brand colors—helping them stay organized and get the most out of their session.

5. Integrated Calendar Sync

Managing multiple shoots and deadlines can be overwhelming. Cloudspot.io automatically syncs booked sessions with my calendar, ensuring I never miss an appointment. Clients also receive timely reminders, which enhances their overall experience and reduces last-minute cancellations.

The Impact of Cloudspot.io on My Business

Embracing Cloudspot.io has not only streamlined my workflow but also elevated the level of service I provide to my clients. Its comprehensive suite of tools covers both the creative and administrative sides of my business, allowing me to focus on what I love most—capturing moments and telling stories through my lens.

Whether you’re a seasoned photographer or just starting out, I highly recommend exploring what Cloudspot.io has to offer. Its blend of aesthetic appeal and functional efficiency is unmatched, making it an invaluable asset to any photography business.

👉 Check out Cloudspot.io and discover how it can transform your photography journey—just like it did for me!

Check It Out!

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Financial Freedom for Female Entrepreneurs: Expert Tax Tips and Wealth-Building Strategies with Dr. Sherry Peel Jackson

Marketing, Pinterest, Podcast

Financial Freedom for Female Entrepreneurs: Expert Tax Tips and Wealth-Building Strategies with Dr. Sherry Peel Jackson

Are you a female entrepreneur looking to grow your business while securing your financial future? Money management and taxes can feel overwhelming, but with the right strategies, you can maximize profits and build lasting wealth.

In this interview, Dr. Sherry Peel Jackson, a retired IRS agent, CPA, and certified fraud examiner, shares powerful insights on tax reduction, financial security, and business growth. With over 35 years of experience, she’s helped over 100,000 individuals and businesses keep, protect, and grow their earnings using her KPG system.

Why Financial Management Is Key to Business Success

Many women start businesses out of passion, but lack of financial knowledge can lead to failure. Proper financial planning and smart money management are crucial for long-term success.

Dr. Jackson emphasizes that without financial discipline, businesses struggle to survive. “You need to be fiscally conservative because revenue fluctuates,” she warns. Before spending, entrepreneurs should save at least three months’ worth of expenses.

Dr. Jackson’s Journey to Financial Expertise

Dr. Jackson’s career began in accounting, working for CPA firms before transitioning into corporate America. However, corporate life didn’t align with her values, so she took a bold step and joined the IRS as an internal revenue agent. 

After seven years, she left to prioritize family and later started her own CPA firm, helping small businesses navigate tax complexities.

Key Financial Strategies for Female Entrepreneurs

Dr. Jackson’s KPG system—Keep, Protect, Grow—lays out a clear path to financial stability.

1. Keep What You Earn

  • Reduce unnecessary expenses.
  • Track subscriptions and eliminate wasteful spending.
  • Maintain meticulous financial records to avoid tax issues.

2. Protect What You Earn

  • Have insurance for your business and personal life.
  • Build an emergency fund (aim for six months of expenses).
  • Separate business and personal finances to stay compliant with tax laws.

3. Grow What You Earn

  • Increase income streams through side businesses or investments.
  • Save and invest wisely in assets like real estate or stocks.
  • Avoid bad debt and use good debt strategically to grow wealth.

Common Tax Mistakes Women Entrepreneurs Make

Many small business owners fall into tax traps that cost them money. Dr. Jackson highlights these common mistakes:

1. Poor Record Keeping

Not keeping receipts or tracking expenses properly can lead to issues during audits. Debit and credit card statements alone won’t suffice—entrepreneurs need actual receipts.

2. Misusing Business Finances

Mixing personal and business expenses can raise red flags with the IRS. Business owners should maintain separate accounts and carefully track deductible expenses.

3. Underestimating Tax Liabilities

Failing to save for taxes throughout the year leads to stress and financial hardship. A good rule of thumb is to save at least 30% of earnings for taxes and unexpected expenses.

Social Media: A Path to Financial Success

Social media isn’t just for marketing—it can also help secure financial stability. Dr. Jackson advises entrepreneurs to provide value through content, build trust, and use platforms like YouTube and Instagram to generate additional income.

By sharing valuable tips without expecting immediate returns, entrepreneurs can attract loyal clients who will eventually invest in their services. Plus, monetization from platforms like YouTube can create passive income.

Clearing Debt and Achieving Financial Freedom

Debt can hold entrepreneurs back, but the snowball method can help:

  1. Pay off the smallest debt first while making minimum payments on larger debts.
  2. Roll those payments into the next smallest debt.
  3. Gain momentum and motivation as each debt disappears.

Avoiding Financial Pitfalls in the First Year of Business

New entrepreneurs often make the mistake of spending profits too quickly. Instead of splurging on luxury items, they should reinvest in their business and build financial reserves.

Other key takeaways:

  • Pay yourself first.
  • Save at least 10%–20% of earnings.
  • Plan for emergencies before they happen.

When Should You Quit Your Day Job?

Dr. Jackson strongly advises against quitting a steady job without proper financial planning. “Most successful entrepreneurs wait at least three years before going full-time.” She recommends:

  • Testing the business model while still employed.
  • Saving six months of expenses.
  • Ensuring the business generates consistent revenue.

Top Three Business Lessons from Dr. Jackson

  1. Time is more valuable than money. Delegate tasks that don’t require your expertise to maximize efficiency.
  2. Make money faster than you spend it. Avoid unnecessary expenses and focus on increasing income.
  3. Cash flow matters more than savings. Invest smartly—whether in real estate or business assets—to ensure money is working for you.

Secure Your Financial Future

Financial freedom starts with smart decision-making. Whether you’re just starting or scaling your business, implementing these strategies can set you up for long-term success.

Where to find Dr. Jackson and snag her freebie

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From Burnout to Badass: How Pia Silva Scales Small Agencies to $30K+ Months Without Employees

Marketing, Podcast

From Burnout to Badass: How Pia Silva Scales Small Agencies to $30K+ Months Without Employees

What if you could scale your agency to $30K months, cut your workload by 80%, and never hire an employee? That’s exactly what branding strategist, author, and coach Pia Silva helps small business branding agencies achieve.

In this interview, Pia shares her no-BS formula for building a highly profitable agency while working less, avoiding employee headaches, and maximizing freedom. Whether you’re an established agency owner or just getting started, her insights will help you increase revenue, streamline your processes, and charge premium rates with confidence.

Pia’s Journey: From Freelancer to Agency Owner

Pia always knew she didn’t want to work for someone else. After dabbling in various jobs—including real estate and consulting—she joined forces with her husband, a talented graphic designer, to start their own branding agency.

The Big Shift: Ditching Traditional Agency Models

Like many agency owners, Pia and her husband followed the traditional agency model—big projects, long timelines, and employees. But soon, they found themselves overworked, underpaid, and in debt.

The solution? A simplified, streamlined approach:

✅ Offering high-value branding services in a single day
✅ Eliminating complex, long-term projects
✅ Focusing on profitability over revenue

Within months, they paid off debt and became highly profitable—all without hiring a team.

Why Most Agencies Struggle With Profitability

Many agency owners focus too much on:

❌ Chasing big revenue numbers instead of profitability
❌ Spending too much time on projects without maximizing value
❌ Writing custom proposals for free instead of charging for strategy

Pia’s no-BS approach teaches agency owners how to work smarter, not harder—and that starts with better pricing, packaging, and saying NO to the wrong clients.

The Power of Saying No: Stop People-Pleasing & Start Profiting

A common mistake entrepreneurs make? Trying to please every client.

✅ Successful businesses repel as much as they attract. If you’re trying to serve everyone, you’re diluting your brand.

✅ Clients respect leaders, not order-takers. Charging premium rates means you set the strategy—not the client.

✅ Time-wasting clients hurt your business. Saying “no” frees you to focus on ideal, high-value clients.

👉 Lesson: The best brands are bold, decisive, and confident in their unique positioning.

The 50-25-25 Rule: How to Make More While Working Less

One of Pia’s signature strategies is her 50-25-25 Rule, which helps entrepreneurs balance profitability and freedom.

🔹 50% of your time → Client work (Max: 80 hours/month)
🔹 25% → Working on your business (Marketing, systems, strategy)
🔹 25% → Flex time (Growth, vacations, or reinvesting in your business)

👉 Key takeaway:  By focusing on high-value offers and charging premium prices, you can work less while earning more.

How to Stop Writing Free Proposals & Start Charging for Strategy

Instead of writing custom proposals for free, Pia recommends using a Lead Product—a paid strategy session that clients invest in upfront.

How It Works:

✅ Charge for a deep-dive strategy session (1.5 – 2 hours)
✅ Provide a clear, actionable roadmap
✅ Include a custom proposal only after being paid

👉 Why it works: Clients value what they pay for. Plus, by deeply understanding their real challenges, you can position premium solutions that they’ll happily invest in.

Final Advice: Take Action & Simplify Success

🔹 Stop undercharging. Raise your rates based on value, not hours.
🔹 Simplify your services. Streamline your processes and focus on high-profit offers.
🔹 Say NO more often. Work with clients who respect your expertise.

Meet Pia Silva: The No-BS Branding Expert

Pia is a partner at Worst of All Design and the founder of No BS Agency Mastery. She has been featured on MSNBC and Entrepreneur Magazine, and is the author of Badass Your Brand.

She also hosts the No BS Agency Podcast, where she shares her strategies for helping solopreneurs and small agencies scale without a traditional team structure.

Check out her two freebies:

Where to Find Pia:

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Mastering Pinterest SEO: A Beginner’s Guide to Boosting Your Visibility

Content Creation, Marketing, Pinterest, Podcast

Pinterest on cell social squares photo

Mastering Pinterest SEO: A Beginner’s Guide to Boosting Your Visibility

When most people think of Pinterest, they picture beautifully curated boards filled with recipes, DIY projects, and outfit ideas. But for businesses and creators, Pinterest is so much more—it’s a visual search engine with massive potential for driving organic traffic to your website. If you’re not optimizing your Pinterest presence, you’re missing out on a key opportunity to grow your audience.

In this guide, we’ll break down the essential strategies for mastering Pinterest SEO, even if you’re just starting out. By the end, you’ll know exactly how to optimize your profile, pins, and boards to enhance discoverability and drive results.

1. Understanding Pinterest as a Search Engine

Pinterest isn’t just a social media platform; it’s a powerful search engine where users actively seek inspiration, ideas, and solutions.

Think of Pinterest users as proactive searchers, not passive scrollers. They’re typing in keywords like “wedding decor ideas,” “easy weeknight dinners,” or “how to start a podcast.” When you optimize your content with the right keywords, you’re positioning your business to be found by these eager searchers.

Key takeaway: Treat Pinterest like Google but with a visual twist—keywords are your best friend.

2. Optimizing Your Pinterest Profile for SEO

Your Pinterest profile is the foundation of your SEO strategy. A well-optimized profile tells Pinterest (and users) exactly who you are and what value you provide.

Profile Name and Bio:

  • Use a clear, keyword-rich profile name.
     Example: Instead of “Jane Doe,” try “Jane Doe | Wedding Photographer in San Francisco.”
  • Write a concise bio that highlights what you do and includes a primary keyword.
     Example: “Helping brides plan their dream weddings with stunning inspiration and expert tips.”

Profile Picture: Choose a professional and branded profile picture that aligns with your business. Remember people buy from people..

Claim Your Website: Claiming your website not only boosts your credibility but also unlocks valuable insights in Pinterest Analytics. Go to Settings > Claim > Enter your website URL to get started.  You can watch my video on how to do it here.

3. Researching and Using Keywords

Keywords are the backbone of Pinterest SEO. They guide users to your content.

How to Research Keywords:

  • Use the Pinterest search bar to explore popular suggestions. For example, type in “meal planning,” and Pinterest will have a drop down menu and you should grab all those phrases (long tail keywords)..
  • Utilize tools like Pinterest Trends, Google Keyword Planner, or Answer the Public for deeper insights.

Where to Use Keywords:

  • Pin titles and descriptions: Add relevant keywords naturally to describe the content.
     Example: Instead of “My Favorite Dinner,” use “Quick and Easy Dinner Recipes for Busy Weeknights.”
  • Board titles and descriptions: Optimize your board names like “Budget-Friendly Home Decor Ideas” instead of “My Home Stuff.”
  • Profile bio and alt text: Incorporate keywords to describe your images and brand.
  • The Name of Your Pin Graphic: People don’t think about this but what you name a pin that you create is also searchable with those keywords. 
  • Text On The Pin Graphic:  Yes Pinterest can read the words on your pin graphic so use keywords there.

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4. Creating SEO-Friendly Pins

Your pins are the heart of your Pinterest strategy. Make them count.

Design Tips for High-Performing Pins:

Writing Optimized Titles and Descriptions:

  • Titles should be clear, engaging, and keyword-rich.
     Example: “5 Tips for DIY Wedding Centerpieces” is more effective than “DIY Wedding.”
  • Write descriptions that tell a story and include keywords naturally.

5. Optimizing Pinterest Boards for SEO

Your boards are more than a place to save pins—they’re another opportunity to showcase your expertise.

Name Boards Strategically: Instead of generic names like “weddings,” go for specific, searchable names like “Spring Weddings in California”

Write Detailed Board Descriptions: Describe what users can find in the board using relevant keywords.
 Example: “Explore modern kitchen designs with sleek appliances, innovative layouts, and space-saving solutions” And use all the 500 characters you are allowed to use different keywords that will result in more eyeballs on your content.

6. Tracking Your SEO Success on Pinterest

Once you’ve optimized your profile and content, track your progress to see what’s working.

Using Pinterest Analytics:

  • Monitor key metrics like impressions, pin clicks, saves, and the most important for businesses using Pinterest to market their business, outbound clicks. Get your free Pinterest Analyzer here.
  • Analyze your top-performing pins to identify trends.

Adjust Your Strategy:

  • Experiment with different keywords and pin designs.
  • See the pins in analytics that get the most outbound clicks and create more pins to that content with new images and keywords
  • Repin high-performing content (after a few months) to keep it active.  This should be done sparingly. Fresh new content is what Pinterest and Pinterest users crave.

7. Common Pinterest SEO Mistakes to Avoid

  • Keyword stuffing: Avoid overloading descriptions with just keywords. It looks spammy and doesn’t help rankings. Write a description that is something your best friend could read and understand.
  • Ignoring trends: Stay updated on Pinterest Trends to discover what’s popular.
  • Neglecting old content: If you have boards you have’t pinned to in 6 months, make pins for that board or consider merging it with another board that is used often.

Take the First Step Toward Pinterest Success

Pinterest SEO may seem overwhelming at first, but by starting with these basics, you’ll be well on your way to driving organic traffic and growing your audience. Remember, it’s all about consistency—optimize your profile, use keywords effectively, and track your results.

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 Let’s work together to create a tailored plan that drives leads and saves you time.

Don’t Forget to Pin It!