How to Hire Your First VA: A Game-Changing Guide for Coaches, Creatives & Online Entrepreneurs

How to Hire Your First VA

Hiring your first Virtual Assistant (VA) can feel like a massive leap. But if you’re a service provider, coach, therapist, or creative entrepreneur juggling marketing, client work, admin tasks, and more — it’s probably a leap you should’ve taken yesterday.

In this comprehensive guide, Cynthia and Jen — both experienced business owners with teams — share the crucial lessons they wish they knew before hiring their first VA. If you’ve ever thought “I can’t afford a VA,” or “I don’t have time to train one,” this post is your reality check and roadmap.

Why You Should Hire a VA Sooner Than You Think

Many business owners delay hiring a VA, thinking they need to reach a certain income milestone first. But the truth is, a VA can start at just 1-5 hours a week — even a few hours a month can change everything.

If you’re drowning in marketing, client onboarding, social media, admin work, or blog scheduling — your VA could free you to do what you love and what actually earns you money.

Top Reasons Entrepreneurs Delay Hiring (and Why They Shouldn’t)

Fear of Financial Commitment:
Most assume hiring help requires a full-time budget. Not true. Start small — even $100/month can cover a few hours of impactful support.
Overwhelm at Training Someone:
Record your process using tools like Loom. Create SOPs (Standard Operating Procedures) as you go. Training becomes seamless and reusable.

Step-by-Step Guide to Hiring Your First VA

1. List Out Your Tasks

Create two columns:

Tasks you enjoy or must do yourself (client sessions, strategy, etc.)
Tasks you don’t enjoy or could delegate (inbox, Canva graphics, scheduling, etc.)

Focus first on offloading tasks that are time-consuming or distracting, even if you like doing them.

2. Identify Revenue-Driving Activities

What actually moves the needle in your business? If a VA can free you up to book more sessions, record more content, or land more clients — it’s an investment, not a cost.

Examples of Tasks You Can Delegate to a VA

This is a super short list of just a few things we came up with, but this is by no means the entire list. You can do so much with a VA — don’t limit yourself. Get creative and focus on tasks that drain your time or energy but still need to get done.

Social Media Management: Schedule posts, design graphics, repurpose content, manage engagement, and even research hashtags or trends.
Inbox & Calendar Management: Respond to client inquiries, organize your inbox, set up auto-responders, and schedule appointments.
Client Onboarding & Offboarding: Send contracts, invoices, welcome emails, and follow-up documentation or surveys.
Content Creation Support: Format blog posts, create Pinterest pins, upload YouTube videos, and write captions for social posts.
Graphic Design in Canva: Create branded templates, quote graphics, story highlights, carousel posts, and marketing materials.
Podcast or YouTube Production Support: Upload episodes, write show notes, create thumbnails, manage publishing schedules, and track performance. (although outsourcing your Podcast management to focus on the results and strategy you want can help too).
SEO & Website Updates: Optimize posts, update pages, add internal links, or monitor website analytics and keyword rankings.
Data Entry & Reporting: Compile reports, input CRM data, track engagement metrics, and analyze marketing campaign performance.
Course or Membership Support: Upload modules, manage access, track progress, and handle tech support questions.
Project Management & Task Tracking: Organize tasks, build workflows, and manage deadlines in tools like Trello, ClickUp, or Asana.
Customer Support: Answer FAQs, troubleshoot common issues, and maintain client happiness via chat or email.
Market Research: Research competitors, industry trends, and potential partnerships.
E-commerce Support: Manage product listings, process returns, create promotional banners, or track inventory.

The Confidence Boost of Having a Team

Hiring even a part-time VA can give you the confidence to operate like a true CEO. You’re no longer doing it all alone. Your business feels more legitimate — and you’re setting yourself up for scalable growth.

Mindset Shift: See a VA as an Investment, Not a Cost

Instead of focusing on what you’ll spend, think about what you’ll gain — time, freedom, and potential profit. That $35 Starbucks habit? It could buy you an hour of VA help.

Pro Tips for Hiring Success

Start documenting now. Even before hiring, record simple walkthroughs of your recurring tasks.
Be flexible. Let your VA suggest more efficient ways to work.

Grow in seasons. You don’t have to scale all at once. Use support when it makes sense.

Bottom Line

Hiring your first VA is the first step toward becoming a true CEO. It might feel messy or vulnerable, but the payoff in time, growth, and confidence is worth it. Don’t wait for the “perfect” time — start now.

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Ready to Grow_ Start Here_How to Hire Your First VA_ A Game-Changing Guide for Coaches, Creatives & Online Entrepreneurs on Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

Don't Wait To Delegate on Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

Builde Your Dream Team on Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

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Stop Doing It All Yourself_How to Hire Your First VA_ A Game-Changing Guide for Coaches, Creatives & Online Entrepreneurs on Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

From Self-Worth to Business Growth: Sue Bryce on Confidence, Pricing, and Entrepreneurial Success

Marketing, Podcast

From Self-Worth to Business Growth: Sue Bryce on Confidence, Pricing, and Entrepreneurial Success

What if the biggest obstacle to growing your business isn’t strategy, marketing, or skills—but how you see yourself? In a powerful episode of the Marketing Strategy Academy Podcast, host Jen Vazquez is joined by Sue Bryce, a globally renowned photographer, educator, and business mentor, to explore how confidence and self-worth directly shape your success, pricing, client relationships, and income potential.

Why Confidence and Self-Worth Matter in Business

Sue Bryce doesn’t just teach photography—she teaches transformation. With 35 years in the creative industry and over 15 years empowering over 28,000 business owners, she emphasizes one critical truth: You can’t succeed in business if you don’t believe in your own value.

“Confidence isn’t just a personality trait—it’s the foundation of how you price, sell, and grow your business,” Sue explains. Most new entrepreneurs, especially creatives and women, underestimate their worth, struggle to price their services, and avoid sales conversations out of fear of rejection.

The Mindset Behind Pricing: Why Creatives Undersell Themselves

Sue reveals that the inability to price services confidently stems from a deep-rooted fear of rejection and a lack of self-worth. “You can’t price yourself if you don’t believe in what you’re selling. And people can feel that energy,” she says.

Pricing isn’t just a number—it’s a reflection of how much you value your work. Most creatives start businesses driven by passion but are unprepared for the emotional discomfort of selling. Sue calls this “breaking through sales”—the moment when you align your price with your value and stop apologizing for charging.

From ‘Can I Do This?’ to $480,000: Real Transformation Stories

Sue shares one of her favorite recurring transformation stories: stay-at-home moms who start a side hustle with self-doubt and end up building six-figure businesses.

“I’ve watched women go from ‘Can I really do this?’ to ‘I just hit $480,000 and my husband left his job to support MY business.’”

These stories aren’t rare—they’re the natural outcome when someone learns to confidently ask for what they’re worth and stops playing small.

How to Overcome Rejection and Imposter Syndrome

Sue emphasizes that rejection in business isn’t personal—it’s just feedback. “If someone says no, it’s not about you. It’s about your offer, your messaging, or the timing.”

She also outlines a critical insight for women entrepreneurs: “Imposter syndrome is comparison. And comparison is competition. But competition is the opposite of creation.”

To counteract this mindset, Sue reminds listeners to stop comparing and start creating. “You weren’t born to compete with what already exists. You’re here to create something new.”

The 3×3 Identity Exercise: Claiming Your Value

Sue introduces a practical exercise called the “3×3 Bio” to help business owners articulate who they are, what they do, and who they serve with clarity. This isn’t just branding—it’s about fully owning your identity as a professional and stepping into your power.

“When you can clearly say what you do and why you do it, you begin to believe it—and so do others.”

Money Mindset and the 33/33/34 Rule

One of Sue’s most practical teachings is her financial model: split every dollar you earn into three categories:

33% for taxes
33% for business growth and expenses
34% for your personal income

This simple yet transformative method helps business owners manage money with intention and avoid financial pitfalls, especially when it comes to unexpected tax bills.

Sue’s lesson: “If you don’t pay yourself first, you’ll end up building a business that only enriches others.”

The Lion’s Share: A Wake-Up Call for Female Entrepreneurs

Women in business often struggle to take the lion’s share of their revenue. They pay everyone else first—team members, tools, assistants—and leave themselves last. Sue challenges this tendency:

“As a business owner, YOU eat first. You can’t sustain your business or serve your clients if you’re starving.”

She redefines leadership as taking care of yourself financially and emotionally so you can lead others with strength and sustainability.

Navigating Burnout and Creative Evolution

Sue shares that even after building a wildly successful photography brand, she reached a point of burnout. That realization led her to pivot into education and online platforms.

“Creative people evolve. You don’t need to do one thing forever. If your business no longer lights you up, it’s time for the next version of you.”

Creating with Purpose: The Million-Dollar Vision Test

To ensure you’re on the right path, Sue offers a visionary exercise: “If I gave you a million dollars today and you had to spend it growing your business, would your current plan still make sense?”

If your answer changes when money is no object, you’re likely not aligned with your truest vision. This exercise helps uncover the difference between surviving and thriving.

Closing Thoughts: Business as a Personal Transformation

Sue’s message is powerful and clear: business is not just about profit—it’s about personal growth, spiritual evolution, and transformation.

“You can’t separate your personal growth from your business growth. They’re one and the same. The more you grow, the more your business thrives.”

Ready to Step Into Your Value?

Sue Bryce offers a free guide called the 3×3 Bio Exercise to help you clarify your message, confidently position your services, and begin transforming your mindset.

GIFT:

WHERE TO FIND SUE:

Website: suebryce.com
Instagram: @suebrycephotographer

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Photographers: New to Pinterest? Start With These 5 Steps

Marketing, Pinterest

If you’re a photographer just starting on Pinterest and feeling unsure about how to use it for your business, you’re in the right place. These five essential steps will help you build a strong foundation so your Pinterest profile starts working for you—attracting dream clients and driving website traffic around the clock.

Step 1: Set Up a Pinterest Business Account

First things first—you need a business account. It’s free and gives you access to analytics and advertising tools (even if you don’t run ads). These tools are invaluable for keyword research and improving your visibility. If you’re using a personal account, you can convert it to a business account—just be sure to make your personal boards (like vacation planning or recipes) secret.

Step 2: Claim Your Website

Claiming your website gives Pinterest proof that you own your content. This unlocks valuable metrics like outbound clicks—the clicks that drive traffic to your site. Claimed websites also give your pins more authority in Pinterest’s algorithm, helping them reach more viewers.

Step 3: Do Your Keyword Research

Pinterest is not social media—it’s a visual search engine. That means keywords are your best friend. Use Pinterest’s search bar to see what terms your audience is actually using. Keywords should be integrated into:

Your profile and bio
Board names and descriptions
Pin titles, descriptions, and even file names

Great keyword examples for photographers include: “family photo outfit ideas,” “newborn photo shoot prep,” or “wedding flat lay inspiration.” This research is worth revisiting every six months to stay up-to-date.

Step 4: Optimize Your Profile

Once you’ve got your keywords, plug them into your profile. Your name should include your niche and location—e.g., “Bay Area Wedding Photographer | Sarah Smith.” Your profile description should clearly state:

Who you serve
Where you serve them
How you’re different

Use a professional, branded headshot that matches your other social platforms. Consistent branding builds trust and makes your profile instantly recognizable across the web.

Booked AF Retreat, Powered by Aftershoot

“You don’t need more content. You need content that works longer.” ~ Jen Vazquez

A 2-day mastermind-style retreat designed for photographers who are ready to finally market with clarity, confidence, and content that keeps working—long after you log off.

SEE NOW

Bonus Tip: Connect Your Instagram

Linking your Instagram to Pinterest helps drive more cross-platform traffic. Anything you post to Instagram will appear on Pinterest too, giving users another way to discover and follow you.

Step 5: Create Four Key Boards

Start with these four Pinterest boards:

Your Business Name – A catch-all board for your original content.
Free Resources Board – Examples: “Free Brand Photography Tips” or “Wedding Planning Resources.”
What to Wear/How-To Board – Boards like “What to Wear for Family Photos” or “How to Prep for a Newborn Shoot.”
Niche Boards by Specialty – Create at least two boards for each photography niche you cover. For example, “Maternity Pose Ideas” and “Maternity Outfit Inspiration.”

These boards act as content buckets and give Pinterest a clear picture of what your account is about—boosting visibility and helping the right people find you.

Bottom Line

These five steps are your launchpad for success on Pinterest. When done right, Pinterest becomes a traffic-driving, lead-generating platform that works for you 24/7.

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How AI and Vibe Marketing Are Changing the Future of Business

AI, Marketing, Podcast

How AI and Vibe Marketing Are Changing the Future of Business

In this episode of the Marketing Duo Podcast, Jen Vazquez of Jen Vazquez Media and Cinthia Pacheco of Digital Bloom IQ explore how artificial intelligence and the rise of vibe marketing are reshaping the way small business owners market and sell their services. From real-time coding with AI to Amazon’s new Buy for Me feature, they unpack it all in their signature chill and curiosity-driven style.

What is Vibe Marketing?

Vibe Marketing is the idea of using AI tools in a conversational way to build and execute marketing strategies. Instead of the old-school approach of planning, drafting, and editing solo, you literally talk to your AI assistant—like ChatGPT—and get ideas, feedback, content, pricing help, and more. Think of it like having a marketing bestie that’s always available to brainstorm and build with you.

This term was recently shared by Christopher S. Penn, an expert in data-driven marketing and analytics. He describes vibe marketing as the fusion of AI-powered tools and natural conversations to help entrepreneurs take faster, more intuitive action.

Examples of Vibe Marketing in Action

Cinthia used ChatGPT’s voice feature while sitting in traffic to map out an entire launch, from pricing to emails, just by talking through it.
AI-powered coding tools like Windsurf and Lovable help generate websites and apps in minutes, speeding up development time.
Jen uses AI for role-playing difficult conversations and double-checking strategy, making her feel more confident and supported in her business decisions.

Cinthia also used AI to create an entire product and launch plan called Found in AI: The Visibility Bundle while driving—yes, literally talking it out with ChatGPT using the voice function.

What This Means for Service-Based Businesses

AI is making it easier (and faster) to get high-quality work done. But instead of replacing your expertise, it acts more like a collaborator. You still bring the strategy, the experience, and the personal touch—AI just helps you get there faster.

Amazon’s “Buy for Me” Feature

One of the biggest AI updates is from Amazon. Their new “Buy for Me” beta helps users search not only on Amazon but across other brand websites too. It makes Amazon more of a shopping hub and highlights how major companies are focusing on helpful, user-first AI tools.

Read more about this feature directly on the Amazon Blog.

Will AI Replace Designers, Photographers, or Marketers?

Not likely—at least not fully. While tools like MidJourney and ChatGPT can create impressive images and content, people still want real connection and customized service.

Jen explains how her brand photography clients value the experience and personal storytelling behind each photo shoot, something AI can’t yet replicate.

Cinthia notes that even as tools get smarter, small business owners still crave support from real humans who get their vision.

AI as a Business Partner

The more you use AI tools, the better they get at helping you. Whether you’re writing emails, launching a new offer, or mapping out your next quarter’s goals, AI can:

Help you brainstorm and write faster
Offer suggestions you might not think of
Coach you through mindset blocks
Save you hours of time

As Cinthia says, “It’s a shortcut for revenue-generating tasks.”

Final Thoughts

Whether you’re dipping your toes into AI or diving in headfirst, the goal is to use these tools in a way that supports your creativity and your goals. Test things out. Stay curious. And most importantly—keep showing up.

Want to be part of the conversation? Find us on Instagram @MarketingDuoPodcast and let us know how you’re using AI in your business.

Don’t Forget To Pin It!

How Amazon’s Buy for Me Works on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Using AI to Boost Your Business on Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

What is Vibe Marketing_ on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

AI for Small Business_ Real Examples on Marekting Duo Podcast with Jen Vazquez and Cinthia Pacheco

How AI is Changing Marketing in 2025 on Marketing Strategy Academy

6 Must-Read Business Books Every Entrepreneur Should Own in 2025

Marketing, Pinterest, Podcast

6 Must-Read Business Books Every Entrepreneur Should Own in 2025

Running a business is no small feat, and the right resources can make all the difference. In this quick but insightful roundup, Jen and Cynthia from the Marketing Duo Podcast share their top six business book recommendations that have not only helped them grow their businesses but have also shaped the way they think about marketing, mindset, money, and strategy.

These aren’t just reads—they’re business game-changers.

book cover for Digital Threads by Neal Schaffer<br />
Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

1. The Digital Threads by Neal Schaffer

If you’re new to marketing or want to tighten up your strategy, this is your go-to guide. Neal Schaffer’s book focuses on integrating various digital marketing channels into a seamless, strategic workflow. With an accompanying workbook, it helps ensure you’re not just learning—you’re implementing. Snag the book here.

Best For:

Entrepreneurs struggling with leads
Startups building their first marketing systems

Business owners looking to unify their digital strategy

TheBigLeap by Gay Hendricks as Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

2. The Big Leap by Gay Hendricks

This mindset-focused book explores how we limit ourselves out of fear and self-doubt. Hendricks dives into breaking through these mental blocks to achieve your “Zone of Genius”—the space where your true potential shines. Snag the book here.

Why It Matters:

Personal development is key to professional growth
Helps overcome visibility and success fears
A foundational book for mindset work

Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

3. Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

Ever feel like your market is oversaturated? This book teaches you how to find uncontested market space where competition becomes irrelevant. While a bit dry for audiobook listeners, it’s a strategic masterpiece for those wanting to innovate or pivot. Snag the book here.

Ideal For:

Aspiring entrepreneurs exploring new ideas
Business owners ready to differentiate
Strategic thinkers

Traction by Gino Wickman Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

4. Traction by Gino Wickman

Wickman’s “Entrepreneurial Operating System” gives you practical tools—like goal setting, org charts, and vision tracking—to build your business on solid ground. Small in size, big on impact. Snag the book here.

Perfect For:

Business owners seeking structure
Teams needing clarity and alignment
DIY entrepreneurs

5. Building a StoryBrand by Donald Miller

This book simplifies your marketing message and website content using the power of storytelling. It’s especially helpful if you struggle with being overly wordy or unsure how to convert website visitors into customers. Snag the book here.

Takeaway Tools:

StoryBrand framework
Website structure guidance
Copywriting tips

Profit First by Mike Michalowicz Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

6. Profit First by Mike Michalowicz

Learn how to flip traditional accounting on its head and pay yourself first. This laugh-out-loud book turns dreaded financial planning into something fun, relatable, and impactful for business success. Snag the book here.

Why You’ll Love It:

Easy-to-follow financial strategy
Engaging storytelling
Perfect for non-finance people

Cinthia interviewed Mike and here’s her blog that has both the video and podcast.

Final Thoughts

Think of these books as your unofficial MBA. Whether you’re just starting out or looking to fine-tune a thriving business, they offer tested frameworks, mindset shifts, and practical strategies. And don’t worry—if one doesn’t click now, revisit it later. Your business journey is always evolving.

Follow Jen and Cynthia on Instagram @MarketingDuoPodcast and share your favorite business reads!

Also, here is the interview that Jen mentioned with Jessica Stansberry.

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Why These 6 Business Books Should Be On Your Shelf by Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

Books That Will Change Your Business Strategy by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Business Growth Starts with These Books on Marketing Strategy Academy Podcast with Jen Vazquez and Cinthia Pacheco

The 6 Books Every Entrepreneur Should Read as heard on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Must-Read Business Books for 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

This May Be Why Your Pinterest Traffic Dropped & What You Can Do About It

Marketing, Pinterest

If your Pinterest traffic has suddenly dropped and you’re wondering what happened, you’re not alone. A recent platform update has caused many creators to experience fewer outbound clicks despite having the same impressions and saves.

Thanks to expert insights from Kate Ahl of Simple Pin Media (my mentor and an official Pinterest educator), we now understand exactly what changed and how to fix it. Let’s dig in.

What Changed with the “Visit Site” Button?

In the past, users could click on a pin, view the close-up, and then click again on the image to go directly to your site. Now, the pin image is no longer clickable.

Instead, Pinterest has introduced a small “Visit Site” button located below the pin image. On mobile or desktop, if this button doesn’t appear, users have no way to access your content.

This added friction has led to a decrease in click-through rates (CTR) and outbound traffic for many users.

Pinterest Pin Graphic saying "What Happened to the Visit Site Button on Pinterest? by Jen Vazquez Media"

No, Pinterest Isn’t Removing Links

Some creators feared that Pinterest was removing links altogether. But Malik Ducard, Pinterest’s Chief Content Officer, reassured users in an interview with Kate Ahl that links are “here to stay.”

However, for a small percentage of pins that don’t meet Pinterest’s evolving quality guidelines, the “Visit Site” button might be moved to a dropdown or hidden entirely. That’s the key issue here—and it’s one you can fix.

Why Pinterest Might Be Hiding Your Link

Pinterest stated that when a pin’s landing page is considered “low quality,” the Visit Site button becomes less visible. While the link isn’t removed, it’s no longer front and center, which drastically impacts traffic potential.

So what does Pinterest consider “low quality”? Let’s look at how to keep your pin (and your link) in good standing.

How to Get Your Pinterest Traffic Back

If your clicks are down, these are the actions Pinterest recommends—straight from what Kate Ahl shared in her recent mastermind sessions and podcast interview:

1. Enable Website Scraping

Make sure Pinterest can crawl your content by allowing its bot access via your robots.txt file. Blocking Pinterest’s crawler can prevent it from properly evaluating your site, and that can flag your pins as lower quality.

2. Avoid Broken or Redirected Links

Always double-check your links before publishing. A 404 page or broken redirect is an instant red flag. You should also test existing pins regularly to ensure that the links still work.

3. Match Your Pin Image to the Landing Page

The image(s) on your pin should appear on the page it links to (i.e. the blog). This visual consistency reassures Pinterest (and users) that the content is trustworthy and aligned.

Pro Tip: If you only have one main image on your blog, try using that same image for all your pins. We don’t know if this is exactly what’s intended by what Kate was told, but I’m testing right now to see if this gets better results. if you have multiple images on the page, rotate between them—but try to not use unrelated visuals that may confuse Pinterest’s algorithm, especially AI photos which may not get as much reach.

4. Use Matching Keywords

The keywords used in your pin’s title and description should also appear on the linked page. Pinterest wants alignment between the content you’re promoting and where you’re sending users. If there’s a disconnect, Pinterest might hide your link button.

5. Provide Helpful, Valuable Content

If your blog post or landing page doesn’t deliver on the promise of your pin (e.g., misleading title or weak content), users will bounce—and Pinterest sees that. Bounce-back behavior tells the platform that the pin may not be helpful or trustworthy.

6. Improve Your Site Speed

Aim for a page load time under 4 seconds. This is especially critical on mobile, where slower speeds feel even more frustrating. If your site is sluggish, Pinterest may deprioritize your pins and hide your links.

7. Maintain a Safe, Trustworthy Domain

Follow Pinterest’s Merchant Guidelines, even if you’re not an e-commerce brand. That means:

No spammy ads
Clear contact information
Legitimate, user-friendly design
No clickbait

A “sketchy” or cluttered design, even unintentionally, could be penalized.

8. Submit a Support Ticket if Needed

If you’ve done everything right and your “Visit Site” button is still hidden, Pinterest’s system may need time to recheck your content. There’s currently no appeal process, but you can submit a support ticket to flag the issue.

A Quick Note on Pinterest Advice

My insights here are based on Kate Ahl’s blog and podcast, which offer some of the most up-to-date guidance available. That said, Pinterest is an ever-evolving platform, and changes can happen quickly—so nothing is ever truly set in stone.

I always hesitate to present things as black and white because Pinterest’s algorithm and business goals are fluid. What works today may shift tomorrow. But this is the most accurate and helpful information we have right now, and I wanted to make sure you had it.

As with all marketing strategies, treat this as a series of micro tests—observe what resonates, adapt to what the platform favors, and refine your approach to get the best results, whether that’s in traffic, engagement, or ROI (including the time you invest). Keep testing, keep adjusting, and keep marketing your business with intention.

Bottom Line

Pinterest’s latest update isn’t about punishing creators—it’s about making the platform better for users. They want people to find helpful, high-quality, and trustworthy content.

If your traffic is down, don’t panic. Review your recent pins and ensure:

Your links work
Your landing pages are fast and aligned
Your pins use accurate images and keywords
Your domain gives off “good vibes” (trust and quality)

Pinterest and Google both prioritize helpful content. Align your content strategy with what’s valuable to users, and the traffic will follow.

Kate’s Pinterest Mastermind Agency Masters (for Pinterest Managers with 7+ clients)
Kate’s Podcast Interview: Youtube Podcast

Don’t Forget To Pin It!

Pinterest pin with text: Why Your Pinterest Traffic Dropped Suddenly by Jen Vazquez Media

Pinterest Pin with these words: How to get Pinterest Clicks Back After the 2025 update by Jen Vazquez Media

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