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5 Pinterest Foundations Every Course Skips — Fix These First

You’ve been making gorgeous pins and getting almost zero clicks. Sound familiar? The problem probably isn’t your design. It’s your foundation — and the course you took never covered it.

What You Will Learn in This Episode

  • Why does Pinterest work so differently from Instagram and TikTok?
  • What should my Pinterest board names actually say to show up in search?
  • What does an optimized Pinterest profile look like for a service provider?
  • What are commercial intent keywords and how do I find them for my niche?
  • What metrics should I actually be tracking on Pinterest to know if it’s working?
  • Why are my Pinterest saves high but my website traffic is still low?
  • What does a Pinterest audit actually review?

Key Takeaways

  • Pinterest is a visual search engine — not social media — and that changes everything about your strategy.
  • Board names are your SEO gold. Pretty covers don’t rank. Strategic names do.
  • A weak profile kills strong pins every single time.
  • ‘Wedding day magic’ sounds nice. ‘Wedding photography pricing guide’ converts.
  • A pin with 100 saves and 10 clicks is worse than a pin with 10 saves and 100 clicks.
  • Stop tracking impressions and saves. Start tracking pin clicks and outbound clicks.

Episode Timestamps

  • 0:00 The Pinterest course problem nobody talks about
  • 0:45 What happened when a client’s foundation was wrong
  • 1:45 Foundation 1: Pinterest is search, not social
  • 2:50 Foundation 2: Board names are your SEO gold
  • 4:00 Foundation 3: Your profile is your Pinterest storefront
  • 4:55 Foundation 4: Use commercial intent keywords
  • 5:50 Foundation 5: Track the right metrics (this one will surprise you)
  • 7:00 What a Pinterest audit actually looks at

Want me to audit your Pinterest foundation and build a custom fix-it plan? I look at your entire account — not just your pins.  >> GET YOUR PINTEREST AUDIT <<

Resources Mentioned

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

📌 DON’T FORGET TO PIN IT

Jen Vazquez Host of Marketing Strategy Academy Podcast and founder and CEO of Jen Vazquez Media marketing agency for Pinterest

Hey there, I´m Jen

I’m a Pinterest Marketing Educator, Manager, and branding photographer.  These blog posts will include education and tips on Pinterest, marketing, content creation + repurposing, and strategies to help you grow your service-based business.

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