3 Pinterest Mistakes That Are Costing You Traffic (and How to Fix Them)

Marketing, Pinterest, Podcast

3 Pinterest Mistakes That Are Costing You Traffic (and How to Fix Them)<br /> on Marketing Strategy Academy with host Jen Vazquez Media

3 Pinterest Mistakes That Are Costing You Traffic

If you’re spending time on Pinterest but not getting the traffic or leads you hoped for, you’re not alone. Most service providers make the same three mistakes—and the good news? They’re 100% fixable. Today, we’re breaking them down so you can start turning those pins into clicks (and clients).

Mistake #1: Vague, Generic Pin Titles

Pinterest needs clarity, not mystery. If your pin says “My Morning Routine” or “Wedding Tips”, it’s competing with thousands of other vague titles. Instead, use keyword-rich titles that match exactly what your dream client is searching for.

Examples:

  • Instead of Wedding Tips, use 5 Things to Include in Your Fall Wedding Timeline
  • Instead of Brand Photography Session, use What to Wear for Your Brand Photoshoot: 5 Easy Outfit Ideas

Quick Fix: 

Use Pinterest’s search bar to see what people are typing in your niche. Then mirror that language for your titles so your pins stand out in search.

Mistake #2: Linking Pins to Your Homepage

If your pin leads to your homepage instead of the exact content it promises, you’re losing people fast. When someone clicks for Brand Photoshoot Ideas but lands on a generic homepage, they’ll click away in seconds.

Quick Fix:

Always link your pins to:

  • A dedicated blog post
  • A free lead magnet landing page
  • A service page or contact form

The key is to make the destination match the promise of the pin. It’s better for your audience and for Pinterest’s algorithm.

Want Pinterest to bring you leads while you’re off living your life?

That’s exactly what happens inside The Club. You’ll get simple, proven Pinterest workflows that fit your schedule, so you can grow your traffic, leads, and sales without the marketing overwhelm.

CHECK IT OUT!

Mistake #3: Inconsistent or Random Pinning

Pinning in bursts and then disappearing tells Pinterest you’re not consistent, and the platform rewards consistency.

Quick Fix:

Batch your pinning once a week. Choose one piece of content (blog, video, podcast, or freebie) and create 3–5 different pins for it. Use Tailwind or Pinterest’s native scheduler to drip them out over the week. This keeps your account active without daily effort.

Your Next Steps

If you’ve made these mistakes, you’re in good company. Pinterest is forgiving, and fixing these now will get you back on track.

Checklist:

  • Write specific, keyword-rich titles
  • Link every pin to matching content
  • Create a weekly batching and scheduling workflow

With these small tweaks, your traffic can grow steadily and with less effort. If you want a ready-made Pinterest workflow that saves time and gets results, that’s exactly what we do in The Club. 

DON’T FORGET TO PIN IT!

3 Pinterest Mistakes That Are Tanking Your Traffic (and How to Fix Them Fast) by Jen Vazquez Media
3 Pinterest Mistakes That Are Tanking Your Traffic (and How to Fix Them Fast) by Jen Vazquez Media
3 Pinterest Mistakes That Are Tanking Your Traffic (and How to Fix Them Fast) by Jen Vazquez Media
3 Pinterest Mistakes That Are Tanking Your Traffic (and How to Fix Them Fast) by Jen Vazquez Media
3 Pinterest Mistakes That Are Tanking Your Traffic (and How to Fix Them Fast) by Jen Vazquez Media

Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)

Marketing, Pinterest, Podcast

Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)

In this lighthearted—but super insightful—episode of The Marketing Duo Podcast, we (Jen Vazquez of Jen Vazquez Media and Cinthia Pacheco of Digital Bloom IQ) challenged each other to a playful game of “Would You Rather?” focused entirely on our zones of genius: Pinterest and SEO.

It was honest, funny, and filled with real takeaways that female founders and service providers will love—especially if you’re trying to work smarter, not harder. Below, we’re recapping the juiciest moments, including our answers and what they reveal about how we actually approach marketing in 2025.

Would You Rather Create Only Static Pins or Only Video Pins for a Year?

Jen’s answer: Static pins—100%. Not only do they drive more engagement on Pinterest overall, but because she’s set up her Instagram to auto-post to Pinterest, her Reels are covered. That’s a huge time-saver. Plus, standard pins are the foundational workhorses of Pinterest—they live longer, rank higher, and click through better than most video pins.

Takeaway: If you haven’t claimed your Instagram on Pinterest yet, do it now. And never underestimate the power of static content that converts for years.

Would You Rather Have One Viral Pin With No Clicks or a Quiet Pin That Gets 1,000 Subscribers?

Jen’s answer: Easy. The quiet pin wins. Viral pins may look sexy on the outside, but if they don’t drive clicks or bring in leads, they’re not helping your business. In fact, they can skew your analytics and mess up your strategy.

Cinthia agreed, adding that this is where understanding platform intent really matters. Pinterest is a search engine—not a social platform—so engagement metrics look different and shouldn’t be your #1 goal.

Would You Rather Repin Old Content or Create a New Pin Style Every Week?

Jen’s answer: New pin styles, all the way. Repinning isn’t what it used to be. Instead, create five fresh pins linking to the same piece of content, using different angles and keywords to test what performs best.

Takeaway: Pinterest prioritizes new, fresh content. If you’ve got a high-performing pin, don’t repin it—replicate it in smarter, more strategic ways.

Would You Rather Give Up Tailwind or Give Up Canva?

Jen’s answer: As painful as it sounds… Canva would go. Tailwind saves Jen 5+ hours per client every week, especially with scheduling and Tailwind Create. While she adores Canva, she could always fall back on Adobe tools if needed.

Takeaway: Automation wins. If a tool saves you hours every week, it’s probably worth keeping, even over something as beloved as Canva.

Would You Rather Talk Only About Pinterest Aesthetics or Pinterest Analytics?

Jen’s answer: Analytics. Always. Knowing what’s actually working helps her and her clients take action and achieve better results. Aesthetics might be fun, but data drives strategy, and strategy brings leads.

Takeaway: Pretty pins are great, but if they don’t perform, they’re just decoration. Prioritize insights over image.

✨ Want to Grow on Pinterest Without the Guesswork?

Inside Pinterest Strategy Club, you’ll get the exact strategies I use with my clients to grow their traffic, leads, and visibility — without spending hours figuring it all out yourself. From monthly keyword guides to pin templates and strategy sessions, it’s your shortcut to consistent Pinterest growth.

🎯 Ready to simplify your Pinterest marketing and finally see results? Join Pinterest Strategy Club and get instant access.

CHECK IT OUT

Would You Rather Write 10 SEO Blog Posts in a Week or Audit 10 Websites Back-to-Back?

Cinthia’s answer: Website audits. They’re dynamic, surprising, and incredibly valuable. Blog writing is great, but sometimes it’s not the highest-ROI task for the moment. Audits reveal what’s closest to the dollar and provide clients with clear steps to take.

Takeaway: Audits aren’t just about fixing issues—they’re about revealing opportunities. Don’t sleep on them.

Would You Rather Give Up Google Analytics or Search Console?

Cinthia’s answer: Google Analytics. It’s helpful, but Search Console tells you what people are searching for, which drives SEO strategy. Plus, you can hook up Search Console inside Google Analytics, so she’d still get some of that data.

Jen added: For most service providers, Search Console is more understandable and directly helpful for content planning.

Would You Rather Work on a Niche with Low Competition and No Passion, or High Competition and Lots of Passion?

Cinthia’s answer: Passion all day. Competition just means you need a better strategy—and she teaches a diversified approach anyway. Passion fuels long-term consistency, which is more important than chasing easy keywords you don’t care about.

Takeaway: SEO isn’t just numbers. Your motivation matters. Choose what lights you up, then get strategic.

Would You Rather Speak at a Beginner SEO Workshop or an Advanced SEO Panel?

Cinthia’s answer: Advanced SEO panel. It’s out of her comfort zone, but that’s where growth happens. Speaking on trending topics like AIO (AI Optimization) forces her to stay sharp and push herself.

Takeaway: Stretching your skills creates confidence and thought leadership—even if it’s scary.

Would You Rather Fix 5,000 Broken Links or 500 Pages with Duplicate Metadata?

Cinthia’s answer: Duplicate metadata—barely. Both are tedious, but easier to batch and fix with tools. Bonus? AI tools like ChatGPT can help you write meta descriptions when used strategically.

Takeaway: Modern tools make “boring SEO” tasks more manageable. Don’t do it all by hand—work smart.

We wrapped the episode with a few bonus questions and some great client stories about ethical marketing, knowing when to pivot strategies, and why trust leads to client loyalty.

This wasn’t just a fun game. It was a masterclass in how real service providers like you can use SEO and Pinterest in smart, sustainable ways. No fluff, no hype—just strategy you can trust.

DON’T FORGET TO PIN IT!

Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast
Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast
Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast
Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast
Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast

The 3 Pinterest Metrics That Actually Matter for Service Providers

Marketing, Pinterest, Podcast

Screenshot of Pinterest Analytics to talk about The 3 Pinterest Metrics That Actually Matter for Service Providers

Well, hey there. Be honest—have you ever opened your Pinterest analytics and thought, “What the heck do all these numbers even mean?” You’re not alone. In fact, I hear this from so many clients and students inside my programs.

So today, let’s break it down. I’m going to show you exactly which Pinterest metrics matter most—especially if you’re a service provider trying to get more leads from your content. We’ll skip the fluff and focus on what actually moves the needle in your business.

Why Pinterest Analytics Matter

You’re probably already showing up on Pinterest, creating fresh pins, maybe sharing your blog posts or free resources—but how do you know it’s working?

That’s where analytics come in.

Tracking just a few key metrics can help you figure out what content is connecting and where to spend your energy. It doesn’t have to be complicated. You only need to focus on three simple data points each month—and that’s what we’re diving into today.

Metric #1: Outbound Clicks

Outbound clicks are what I like to call the “money clicks.” These are people who found your pin, clicked it, and landed on your website. That is a big deal.

It’s the number one metric I track for my Pinterest management clients because clicks show your content is doing its job. It’s not just being seen—it’s driving action.

Now, if you’re getting a lot of clicks but not a lot of conversions, it might be time to take a closer look at your website. Make sure it’s easy to navigate, clearly speaks to your ideal client, and helps them take that next step with you.

Because here’s the truth: no matter how pretty your pins are, if they’re not sending people to your site, they’re not working.

Metric #2: Saves

Saves often get overlooked, but they matter more than you think. When someone saves your pin, it tells Pinterest that your content is valuable—and Pinterest will show it to more people.

A click means, “I want this now.”
 A save means, “I need this later.”

Both are important, but saves help expand your reach and visibility. Even if someone doesn’t take action right away, you’re still staying top of mind—and that’s how you build trust over time.

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Metric #3: Impressions (with Context)

Impressions show how many people saw your pin. But don’t obsess over this number.

Think of impressions as a pulse check. If they’re growing steadily month over month, that’s a good sign your keyword strategy is working. But remember, impressions don’t mean much unless they lead to clicks or saves.

So yes, keep an eye on them—but don’t treat them like your most important metric.

My Monthly Pinterest Analytics Workflow

Here’s exactly what I do—and what I teach my Pinterest Strategy Club members to do each month:

  1. Check Pinterest analytics monthly—not weekly or randomly.
  2. Find your top 3 pins based on outbound clicks.
  3. Create 1 to 2 fresh pins for each using different titles, images, or keywords.
  4. Check your top 5 blog posts in Google Analytics.
  5. Create 1 to 2 new pins for each of those as well.

That’s it. You’re leaning into what’s already working and building momentum with half the effort.

Want Help?

If checking analytics feels like just one more thing to manage, you’re not alone. That’s why I offer Pinterest Management Services—so you can get results without adding more to your plate.

Prefer to DIY but want guidance? My Pinterest Strategy Club is for you. We walk you through everything, including how to read your analytics, spot trends, and update your strategy over time.

All the links are in the description below.

Final Thought

If this helped take the mystery out of Pinterest metrics, leave a comment and tell me:  Which metric will you focus on this month?

Because seeing what’s clicking (literally) might be the key to getting more leads from your content—without burning out.

DON’T FORGET TO PIN IT!

The 3 Pinterest Metrics That Actually Matter for Service Providers
The 3 Pinterest Metrics That Actually Matter for Service Providers
The 3 Pinterest Metrics That Actually Matter for Service Providers
The 3 Pinterest Metrics That Actually Matter for Service Providers
The 3 Pinterest Metrics That Actually Matter for Service Providers

Is It Time to Invest in SEO or Pinterest? How to Know What Comes First

Marketing, Pinterest, Podcast

SEO and Pinterest photo for the blog Is It Time to Invest in SEO or Pinterest? How to Know What Comes First from Marketing Duo Podcast with Cinthia and Jen.

If you’ve ever thought “Should I hire help for SEO or Pinterest?” or “When should I invest in marketing?”—you’re not alone. We’ve both been asked this question hundreds of times. And while there’s no one-size-fits-all answer, there are some key things to think through before you make the leap.

In this episode of the Marketing Duo Podcast, we’re unpacking the timing, mindset, and money questions behind outsourcing your SEO or Pinterest marketing. So if you’re stuck wondering when to go all-in—or if you should wait—this is your permission slip to get clarity and take action.

Do You Need a Blog Before You Outsource Pinterest?

Let’s clear this up first: If you don’t have a blog, it might not be time to outsource Pinterest just yet.

Yes, you can pin freebies, services, and YouTube videos. But the real magic of Pinterest happens when you have blog content that leads your audience to your site. That’s where they get to know you, sign up for your email list, and (eventually) buy from you.

“The magic with Pinterest is having a blog.” — Jen Vazquez

We’ve both had clients hire us without blogs—but only when they had plans to start one right away. So if you’re serious about Pinterest, make sure a blog is part of the plan. No shame if it’s not—just know you’ll get better ROI when it is.

When Are You Financially Ready to Outsource?

Outsourcing is an investment. Whether you’re hiring a Pinterest manager, an SEO strategist, or both—you need to know it fits into your budget. Here’s our simple filter:

✅ Can you afford it from your business revenue?
 ✅ Are you willing to invest because you value your time?

We’ve had clients invest upfront when they were just starting out, and others who waited until they had steady income. Both are valid—but either way, you need to plan for a 6-month commitment if you want real results.

“You either have time or money. If you have money, you save time. If you don’t, you need to spend the time learning.” — Cinthia Pacheco

And whatever you do—don’t go into debt to outsource Pinterest. It takes time to see results, and we want you to feel good about your investment, not stressed.

Are You Ready to Let Go?

This one’s huge. Are you ready to trust someone with your marketing?

Many business owners say they’re ready to outsource, but when the time comes, they struggle to hand things off. That’s totally normal. This is your business, and letting go is vulnerable.

But here’s the thing—if you’re spending hours every week trying to figure out SEO or Pinterest, that’s time you’re not spending on your genius zone.

“You can live with your garbage in the house if you want to—but at some point, someone’s gotta take it out.” — Jen Vazquez

Whether you’re looking to reclaim time with your family, focus on higher-level tasks, or just stop Googling every five minutes… outsourcing is your shortcut.

Want help with Pinterest?

Pinfluence Power Clean is a 21-day Pinterest refresh that transforms your account into a lead-generating machine. You’ll get SEO-rich profile updates, 10 optimized boards with branded covers, a custom keyword bank, 10 Canva pin templates, and 30 pins scheduled to start driving traffic. We’ll wrap with a 60-minute coaching call so you’re confident, organized, and ready to convert. Click to see the full breakdown and grab your spot.

CHECK IT OUT

SEO vs. Pinterest: Which Should Come First?

It depends on your industry:

  • E-commerce? SEO is non-negotiable. You need traffic and conversion-ready pages.
  • Service-based? Pinterest is amazing for lead generation and list-building—especially when paired with great content.

Think of it this way: SEO helps people find you on Google. Pinterest drives traffic to your freebies and blogs. Together, they grow your list, audience, and bookings.

“If you’re selling from your website, SEO is your bread and butter.” — Cinthia Pacheco

But if you’re asking which to outsource first—it comes down to what your goals are. Want more site traffic or email signups? Pinterest is a great driver. Want more Google visibility and conversions? SEO is your starting line.

Outsourcing Isn’t Just a Time Saver—It’s a Strategy Upgrade

Let’s be honest: experts do this stuff all day. We don’t just “set it and forget it.” We test. We pivot. We look at what’s working and what needs tweaking.

That’s the difference between DIY and done-for-you.

When you hire a pro, you’re not just paying for tasks—you’re paying for strategy, efficiency, and deep platform knowledge. We spot problems before they happen. We know when Pinterest or Google changes their algorithm. We pivot in real-time—so you don’t have to.

“If you don’t know what you don’t know… that’s where outsourcing shines.” — Jen Vazquez

The Mindset Shift That Makes All the Difference

This one’s sneaky.

A lot of business owners want to outsource but freeze at the moment of decision. Suddenly, they’re unsure. They push the decision six months down the line.

And you know what that does? It delays their results by six months.

“You have to be all in—mentally, financially, and time-wise—before you outsource.” — Cinthia Pacheco

We’re not saying jump in without thinking. But if your gut is telling you that it’s time—it probably is. The people who succeed are the ones who take action—even when it feels scary.

So… Should You Outsource?

Here’s a quick checklist to help you decide:

  • You have a blog (or plan to start one soon)
  • You can afford the investment for 4–6 months
  • You’re willing to collaborate and hand off the work
  • You know your goals and how this helps you reach them
  • You want to get found (and stop relying only on Instagram)

If you’re not ready to outsource yet, no stress. Start learning. Pick a platform. Watch videos. Join a course. Just start somewhere.

“Even if you’re not ready to outsource, you still need to be doing it.” — Jen Vazquez

Because waiting doesn’t get you results—action does.

Final Thought

Whether you’re team SEO, team Pinterest, or both—just know this: you deserve to be found.

Your business is worth being seen. And whether you hire help or go DIY, getting visible is part of building something real.

You’ve got this.

DON’T FORGET TO PIN IT!

flowers coffee and notesbooks signifying working from home for the blog Is It Time to Invest in SEO or Pinterest? How to Know What Comes First on Marketing Duo Podcast with hosts Jen Vazquez and Cinthia Pacheco
SEO and Pinterest graphic for blog: Is It Time to Invest in SEO or Pinterest? How to Know What Comes First on Marketing Duo Podcast with hosts Jen Vazquez and Cinthia Pacheco
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Pinterest Trends August 2025: What Service Providers Should Pin This Month

Marketing, Pinterest, Pinterest Trends

Pinterest Trends for August 2025: What to Pin Now for More Clicks, Leads & Sales

If you’re a service provider who wants more leads and less stress about what to post, this post is for you. Every month, Pinterest gives us clues about what people are actually searching for—and August is full of golden content opportunities. Whether you’re a coach, photographer, or wedding pro, these trends can help you get in front of your dream clients before they need you.

Let’s break down what’s hot on Pinterest this August and how to turn that into powerful content that keeps working for you—long after the post goes live.

Why Pinterest Trends Matter for Service Providers

Pinterest isn’t just for recipes and mood boards. It’s a search engine. People type in exactly what they want, and if your content shows up, you’ve got their full attention. That’s huge.

What makes Pinterest even better? Users plan early. While Instagram is still in summer mode, Pinterest users are searching for fall ideas and even Christmas prep in August. That’s your chance to show up early and stand out.

Trending Topics for August—and How to Use Them

Back to School Organization (Even if You’re Not in Education)

This trend is everywhere in August, and you don’t need to be a teacher to use it.

  • Coaches → Share time-blocking hacks or tips for managing chaos when school starts.
  • Wedding pros → Talk about staying organized during engagement season.
  • Photographers → Post about how to plan for fall minis or get those holiday family shoots done early.

This content is timely and super searchable right now.

Fall Wedding Planning

Wedding pros—this is your season. People are planning:

  • Cozy outdoor ceremonies
  • Fall color palettes
  • How to keep guests warm (hello, shawl basket tip!)

If you’re not in weddings, don’t scroll past this—tie in adjacent ideas:

  • Interior designers → Share seasonal decor looks.
  • Coaches → Talk about planning stress-free events.

Need Help Turning These Trends Into Clicks + Clients?

If you’re staring at a blank screen wondering how to turn these Pinterest trends into actual content (and traffic), I’ve got you. Inside Pinterest Strategy Club, we take the guesswork out of what to post and when. You’ll get monthly trend breakdowns, done-for-you pin templates, and the strategy behind creating content that brings in leads long after you hit publish. It’s smart, simple Pinterest marketing made for service providers like you.

Come join us!

Holiday Prep and Seasonal Marketing

August is your moment to prep for Q4 launches. Get ahead of the game:

  • Share behind-the-scenes client work.
  • Talk about lead magnet updates or launch tips.
  • Share your own holiday workflows.

You’re not just giving tips—you’re showing your expertise.

DIY and Home Refresh Ideas

This trend hits every August. Think:

  • Photographers → Teach how to prep your home for a brand shoot.
  • Service providers → Share ways to upgrade your home office or set the mood for focused work as the season shifts.

Pinterest LOVES this content—and it’s super evergreen.

How to Take Action with These Trends

Ready to use these trends to drive more traffic? Here’s your to-do list:

  1. Pick 1–2 trends that fit your business.
  2. Create a blog, video, or podcast episode around it this week.
  3. Design 3–5 pins for that content. Try different titles and looks.
  4. Schedule your pins with Tailwind or right in Pinterest.

Remember: Pinterest content grows over time. Like, years. One of my top-performing pins is 10 years old—and it still brings traffic every single week.

If you start now, your August pins will be ready to shine again next year.

Final Thoughts

Pinterest is the long game that pays off. It’s not a social feed—it’s a place where people go to search for help. If you want your content seen by people who are already looking for what you offer, this is how you do it.

Want help creating pins fast? That’s what we do inside Pinterest Strategy Club. We take these monthly trends and turn them into traffic and conversions—without overthinking or overworking.

So tell me—what trend are you using this month?

DON’T FORGET TO PIN IT!

25 Must-Know Pinterest Marketing Answers for Service Providers Who Want More Leads

Pinterest

Everything You’ve Wanted to Know About Pinterest Marketing—Answered in One Place

Hey, hey! If you’ve ever found yourself Googling how does Pinterest marketing even work? or wondering why your pins aren’t doing anything, friend, this one’s for you.

I’m sharing the top 25 questions I get asked constantly—by clients, students, and curious service providers sliding into my DMs. And I’m giving you the real answers, with zero fluff, so you can finally start using Pinterest to bring in traffic, grow your email list, and make your marketing actually work for you (even when you’re off sipping margaritas).

Let’s dive in. Grab your fave drink—coffee, tea, tequila… no judgment here!

1. Is Pinterest a social media platform?

Nope! It’s a visual search engine—think Google or YouTube. It’s designed for discovery, not engagement. That means your content has a much longer shelf life. I’m talking years of traffic from one pin.

2. How long does it take to see results?

Anywhere from 6 weeks to 6 months depending on your niche and consistency. It’s a long game like blogging, but so worth it.

3. How often should I pin?

Start with one pin a day. That’s all you need. Consistency beats volume, every time.

4. What does pinning consistently mean?

It means fresh, valuable content going out daily—either scheduled with Pinterest or Tailwind. You don’t need to be online every day, but your pins should be.

5. Can you pin too much?

Yes! More than 30 pins a day could trigger Pinterest’s spam filter. Stick to intentional, helpful, keyword-rich content.

6. How much third-party content should I pin?

A little is fine—especially when you’re just starting. But long-term, focus on pinning your own content.

7. Should I re-pin my own pins?

Not really. Instead, make a new pin with a fresh image for the same link. Pinterest loves new content.

8. What time of day should I pin?

Use Google Analytics to see when your site gets traffic, or let Tailwind choose optimal times for you. Bonus: update your schedule every few months.

9. Should I start pinning even if I don’t have much content?

YES. Start now. Every client I’ve worked with says they wish they started sooner. Even 3–5 blog posts is enough to get going.

10. Do I need a blog to succeed on Pinterest?

No—but it helps. You can pin podcasts, YouTube videos, freebies, and more. If you hate writing, repurpose your video or podcast into a blog post.

✨ Need help turning all this Pinterest info into an actual strategy?

That’s exactly what we do inside Pinterest Strategy Club! It’s my cozy little corner of the internet where I go live three times a month to teach, answer questions, and help service providers like you finally make Pinterest work without the overwhelm.

Think: smart strategies, done-with-you support, and a marketing plan you can actually stick to. You don’t need to figure this out alone—and you definitely don’t need to spend hours Googling. Come join us!

SEE MORE

11. What are monthly viewers?

That’s how many people saw your pins. It’s a vanity number. Focus on outbound clicks and saves instead.

12. How many boards should I have?

Start with 10 niche boards. Aim for 3–5 relevant boards per blog or content piece so you can pin each post multiple times.

13. Do followers matter on Pinterest?

Not really. Most traffic comes from search, not followers. But followers don’t hurt either!

14. Should I niche down my Pinterest account?

Absolutely. Keep your boards and pins aligned with your niche so Pinterest knows who to show your content to. Secret personal boards!

15. What is Pinterest SEO?

It’s keyword optimization—using the words your audience searches for in your pins, boards, profile, and even file names.

16. Where do I use keywords?

Everywhere! Profile name, profile description, board titles, board descriptions, pin titles, pin descriptions, website copy—yep, even the name of the image file you upload.

17. How do I find Pinterest keywords?

Use Pinterest search, guided bubbles, Pinterest Trends, and even the Ads tool for keyword ideas. I also have a free keyword builder at learn.jenvazquez.com/resources!

18. Should I use hashtags?

Nope. Pinterest doesn’t use or prioritize them anymore. Focus on writing keyword-rich descriptions that feel human.

19. What are group boards and should I join them?

They’re shared boards with multiple contributors. Only join niche-relevant, active boards with good SEO. Skip spammy or catch-all boards.

20. How many group boards should I join?

No magic number—just be picky. Quality over quantity, always.

21. What size should my pins be?

Pinterest recommends a 2:3 ratio like 1000x1500px. Avoid square or landscape pins—they get lost in the feed.

22. Where can I find images for pins?

Use your phone (near a window!), hire a brand photographer, or use paid stock. Avoid free stock images—they’re overused and don’t stand out.

23. Can I still grow on Pinterest without ads?

YES! I’ve never paid for ads on either of my accounts. Organic growth is totally doable with a smart, consistent strategy.

24. How do I know if my pins are working?

Check Pinterest and Google Analytics monthly. Track outbound clicks, pin clicks, saves, impressions, and followers. I use my own Pinterest Analyzer to make this easy!

25. Should I be using Tailwind?

YES if you want to save time. I save 5+ hours per client weekly by batch-scheduling with Tailwind. It helps with consistency, analytics, and strategy.

Final Thoughts

There you have it—25 answers to the questions I get every dang week. Pinterest works if you work it smartly.

Want to make Pinterest your lead-gen machine? Join me in Pinterest Strategy Club—where I go live 3x a month and help you finally figure this thing out.

Which tip was your fave? Comment below or message me—I’d love to hear it!

Don’t Forget To Pin It!

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Jen Vazquez holding a microphone in a black shirt shoulderless talking about Pinterest SEO Basics by Jen Vazquez Media on Marketing Strategy Academy Podcast
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