Pinterest Spring Trends 2025: What’s Hot & How to Market It

Marketing, Pinterest, Pinterest Trends, Podcast

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Pinterest Spring Trends 2025: What’s Hot & How to Market It

Spring is just around the corner, and Pinterest users are already planning their next moves. Whether it’s updating wardrobes, redecorating homes, or preparing for vacations, searches related to spring are skyrocketing. With over 537 million monthly active users, Pinterest is a powerful tool for identifying trends before they take off elsewhere.

If you’re a business owner or content creator, leveraging Pinterest trends can help you stay ahead of the curve. Let’s dive into this week’s top Pinterest trends and how you can use them to grow your business.

Key Pinterest Trends This Week

Here are some of the biggest Pinterest search increases over the past few weeks:

 ✅ Nature Photography: 4x increase in searches for amazing nature photos
 ✅ Fashion: 2.5x increase in searches for winter-to-spring transition outfits
 ✅ DIY Home Decor: 160% increase in searches for DIY wind chimes
 ✅ Men’s Fashion: 90% increase in searches for spring outfits for men
 ✅ Mardi Gras: 70% increase in searches for Mardi Gras food

These trends highlight a shift toward seasonal transitions, travel, and home refreshes, making now the perfect time to create content around these topics.

Category Trend: New Season, New Look

People are eager to refresh their style and surroundings. Here’s what’s trending in fashion and home decor:

Women’s Fashion Trends

 📌 2.5x increase in searches for winter-to-spring transition outfits
 📌 2.5x increase in baggy leggings
 📌 80% increase in searches for spring dresses
 📌 75% increase in searches for spring capsule wardrobes

Men’s Fashion Trends

 📌 90% increase in searches for spring outfits for men
 📌 45% increase in searches for jorts (jean shorts)
 📌 45% increase in denim blazer outfits
 📌 30% increase in gray sweatpants outfit ideas

Home Decor Trends

 📌 165% increase in searches for green vanities
 📌 160% increase in DIY wind chimes
 📌 155% increase in wildflower tablescapes
 📌 65% increase in spring porch decor

💡 Marketing Tip: If you’re in the fashion or home decor space, now’s the time to create Pinterest content featuring spring outfit ideas, DIY decor, and seasonal refresh tips.

Struggling to get leads from Pinterest? Let’s change that!

If you’ve been pinning without seeing real results, it’s time to take a strategic approach! My Pinterest Trends Challenge will show you exactly how to use trending content to boost your visibility, drive more traffic, and turn Pinterest into a lead-generating machine—without paid ads!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Sign Up

Regional Pinterest Trends

Different regions of the U.S. are preparing for spring in unique ways.

Midwest: Spring Home Refresh

 🏡 150% increase in searches for spring decorating ideas
 🏡 145% increase in spring decor
 🏡 135% increase in deck ideas
 🏡 125% increase in sunroom ideas

Northeast: Vacation Mode On

 🏝️ 3x increase in searches for Aruba vacation outfits
 🏝️ 2x increase in vacation nail designs
 🏝️ 165% increase in tropical vacation outfits
 🏝️ 135% increase in beach house decor

West Coast: Weather-Ready Wardrobes

 🌬️ 3x increase in searches for windy day outfits
 🌧️ 145% increase in searches for rain boots outfits
 🧥 165% increase in searches for windbreaker outfits
 👕 125% increase in spring outfit ideas

Southeast: Relaxation Vibes

 🌊 150% increase in pool deck decorating ideas
 🌿 135% increase in spring front porch decor
 🏊 135% increase in pool landscaping ideas
 🪑 130% increase in searches for porch swings

💡 Marketing Tip: If you target specific regions, tailor your content to reflect these location-based trends.

Mardi Gras Spotlight

With New Orleans hosting major events, Mardi Gras-related searches have surged:

 🎭 140% increase in searches for New Orleans food
 🎨 70% increase in Mardi Gras makeup ideas
 🥘 70% increase in Mardi Gras food
 👗 50% increase in Mardi Gras outfits
 💅 45% increase in Mardi Gras nail designs
 🎉 35% increase in Mardi Gras party inspiration

💡 Marketing Tip: If your brand is in the food, beauty, or fashion industry, now is the time to post Mardi Gras-themed content for increased visibility.

board on Pinterest called Aesthetic organization DIYs

Featured Pinterest Board: Spring Cleaning

Spring isn’t just about fashion and decor—it’s also about getting organized! Pinterest users are looking for aesthetic organization ideas, from jewelry displays to skateboard shelves.

Check out the Pinterest Board here!

Final Thoughts

Pinterest is a powerful tool for predicting trends before they go mainstream. By leveraging these insights, you can create timely, engaging content that resonates with your audience.

📌 Want to learn how to use Pinterest Trends for your business?  Join the Pinterest Trends Challenge: https://learn.jenvazquez.com/challenge

Stay ahead of the trends, and I’ll see you next week!

Don’t Forget to Pin It!

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The 5th Week Miracle: How to Create More Space, Focus, and Freedom in Your Business

Marketing, Podcast

What is the 5th Week Miracle?

Imagine a week with no meetings, no deadlines, and no commitments—a built-in buffer that lets you catch up, strategize, or simply rest. That’s the power of the 5th Week Miracle.

Some months naturally include an extra (5th) week—typically 3-4 times per year. Instead of cramming it full of tasks like every other week, you block it out on your calendar ahead of time and use it intentionally.

This week becomes a strategic pause—a buffer for catching up, planning, or even resting.

In 2025, months with five weeks include:

✅ January
 ✅ March
 ✅ May
 ✅ August
 ✅ October

Many entrepreneurs spend every single week grinding—chasing deadlines, fulfilling client work, and handling day-to-day operations. The 5th Week Miracle is about reclaiming time and ensuring your business serves YOU—not the other way around.

Why Should You Implement the 5th Week Miracle?

The biggest issue entrepreneurs face? Not enough time. We fill our schedules with calls, deadlines, and client projects, leaving little space for big-picture thinking, creativity, or personal time.

By pre-scheduling your 5th Week Miracle, you unlock:

  • A Mental Reset – Step away from daily work to recharge, refocus, and gain clarity.
  • Catch-Up Time – Finish outstanding projects, clean up your to-do list, or tie up loose ends.
  • Strategic Planning – Use this week to set new goals, refine your marketing strategy, or prep for a big launch.
  • Personal Time – Spend the week with family, on hobbies, or doing things that bring you joy.
  • Burnout Prevention – Regular breaks keep you energized, motivated, and productive in the long run.

This isn’t about avoiding work—it’s about working smarter and making room for what truly moves your business forward.

How to Implement the 5th Week Miracle

  • Plan Ahead: Look at your calendar right now and identify which months have a 5th week. Mark these weeks as “unavailable” before the year gets busy.
  • Block the Week: Set your availability to “do not book” for that entire week. No calls, no meetings, no deadlines—just white space on your calendar.
  • Communicate Boundaries: Tell your team, clients, or business partners that you’ll be unavailable during your 5th Week Miracle. If needed, set up an auto-responder or an email signature update letting people know.

Stick to It: Resist the urge to schedule last-minute appointments. This time is non-negotiable, just like a client booking or a business deadline.

Decide How You’ll Use It

Each 5th week might look different. Some options include:

💡 Business Deep Work – Brainstorm new ideas, write content, or refine your offerings.
 💡 Personal Projects – Spend time with family, take a trip, or dive into a hobby.
 💡 Learning & Growth – Read business books, take a course, or attend an event.
 💡 Total Rest – Unplug, sleep in, and allow yourself guilt-free downtime.

Final Thoughts: Permission to Rest & Grow

Too many entrepreneurs fill every available moment with work. But more hours don’t always mean better results.

By planning your 5th Week Miracle, you create intentional space to breathe, reflect, and reset. This simple strategy helps you stay ahead, prevent burnout, and create more sustainable success.

✅ Will you try implementing the 5th Week Miracle in 2025? Let us know in the Marketing Duo Podcast Instagram DMs!

Don’t Forget to Pin It!

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Pinterest’s Growth in 2024: What It Means for Your 2025 Organic Marketing Strategy

Marketing, Pinterest

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Pinterest just made history. In its latest Q4 and full-year 2024 earnings report, the platform revealed some major wins—its first-ever billion-dollar revenue quarter and a strong increase in active users. If you’ve been on the fence about using Pinterest for your business, now is the time to pay attention.

This growth isn’t just good news for investors—it’s a game-changer for businesses leveraging Pinterest as a lead generation powerhouse. Let’s break down the key takeaways from the report and what they mean for organic marketing (plus a quick note on ads).

Pinterest’s Q4 2024 and Full-Year Performance: The Big Wins

On February 8, 2025, Pinterest released its Q4 and full-year 2024 earnings report, highlighting the company’s biggest financial milestones yet. Here’s a snapshot of the major highlights:

  • First-ever $1 billion revenue quarter – Q4 2024 revenue hit $1.15 billion, an 18% increase from the previous year.
  • 11% growth in Monthly Active Users (MAUs) – Pinterest now has 553 million monthly users, meaning more people are actively using the platform to find inspiration and make purchasing decisions.
  • U.S. & Canada remain the biggest revenue drivers, contributing $700 million to Q4 earnings.
  • Global growth is surging, with international revenue increasing by 26% year-over-year.

Why This Matters for Organic Marketing

These numbers confirm one thing: Pinterest is growing—fast. More users mean more potential customers searching for ideas, products, and services. As Pinterest continues to expand, it becomes an even bigger opportunity for businesses using organic marketing strategies to get seen.

Now, let’s dive into how you can use Pinterest’s growth to your advantage without relying on paid ads.

How to Maximize Organic Marketing on Pinterest in 2025

Pinterest is unique among social platforms because it’s a visual search engine—meaning content stays discoverable for months (or years!) rather than disappearing within hours like on Instagram or TikTok. Here’s how to take full advantage of the platform’s growth without spending money on ads:

1. Focus on SEO-Optimized Pin Titles and Descriptions

Pinterest’s search function works just like Google, so make sure your content is optimized with relevant keywords.

  • Use clear, keyword-rich titles. Example: Instead of “Spring Wedding Ideas,” try “Spring Wedding Decor Trends 2024 | Elegant & Budget-Friendly”
  • Add longer descriptions (2-3 sentences) that naturally include keywords people would search for.
  • Don’t skip the alt text—this helps with both SEO and Pinterest’s new accessibility features.

2. Create Fresh Content Regularly

Pinterest rewards consistency. Instead of posting one pin and calling it a day, aim for:

  • 5-10 fresh pins per week (this doesn’t mean brand-new designs every time—slight variations of the same content work).
  • A mix of static images, and video Pins to keep engagement high.
  • Seasonal content 3-4 months in advance (Pinterest users plan ahead, so if you’re posting holiday content in December, you’re already too late!).

3. Use Videos

Pinterest is leaning into short-form video content, and it’s paying off. The platform saw a big boost in video watch time in 2024, which means more engagement opportunities for your brand.

Here’s how to take advantage:

  • Post behind-the-scenes clips (packing orders, service highlights, client testimonials).
  • Repurpose Instagram Reels & TikToks as Pinterest Idea Pins.
  • Add text overlays with clear CTA (e.g., “Click below to get the full guide!”).

4. Build a Pinterest Strategy That Feeds Your Funnel

Pinterest isn’t just about getting traffic—it’s about converting that traffic into leads.

  • Pin your blog posts and lead magnets (Pinterest loves valuable, evergreen content).
  • Use landing pages instead of your homepage to send traffic straight to your offers.
  • Create a Pinterest-optimized freebie to capture emails and grow your list.

Pinterest’s growing audience means more opportunities to drive traffic to your business—without spending a dime.

What About Pinterest Ads?

While we’re focusing on organic growth, it’s worth noting that Pinterest Ads are evolving. The report highlights new AI-driven ad tools and Performance+, a smart targeting system that helps brands optimize their ad spend.

💡 Takeaway: Even if you’re not using ads, Pinterest’s overall ad growth means more businesses are investing in the platform—which can drive more users to organic content as well.

Final Thoughts: Why 2024 Is the Best Time to Double Down on Pinterest

Pinterest’s record-breaking growth proves that the platform is far from slowing down. With more users, more engagement, and stronger SEO potential, businesses that invest in organic Pinterest marketing now will see the biggest long-term gains.

If you’re not on Pinterest yet—or if your strategy needs a refresh—this is your sign to get started. 🎯

Ready to make Pinterest your top traffic driver?

If you need help creating a Pinterest strategy that works, check out my Pinterest Marketing services or join my Pinterest Strategy Club for ongoing tips, templates, and strategy support! 

Don’t Forget to Pin It!

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Maximize Earnings: A Step-by-Step Guide to Amazon Affiliate Marketing on Pinterest

Marketing, Pinterest, Podcast

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Affiliate marketing on Pinterest offers a unique opportunity to monetize your content by sharing products that genuinely benefit your audience. You can create another stream of income for your business by focusing on providing value and strategically utilizing platforms like Amazon Associates, which anyone can sign up for or as you grow your following for your Amazon store!.

Understanding Pinterest Affiliate Marketing

Pinterest serves as a visual search engine where users actively seek inspiration and solutions. This intent-driven behavior makes it an ideal platform for affiliate marketing. By creating engaging pins that link to valuable content, you can guide users toward products and earn commissions on resulting sales.

Struggling to get leads from Pinterest? Let’s change that!

If you’ve been pinning without seeing real results, it’s time to take a strategic approach! My Pinterest Trends Challenge will show you exactly how to use trending content to boost your visibility, drive more traffic, and turn Pinterest into a lead-generating machine—without paid ads!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Sign Up

Best Practices for Using Amazon Affiliate Links on Pinterest

  1. Create Valuable Content: Instead of directly pinning affiliate links, develop high-quality blog posts or landing pages that discuss the benefits and uses of the products you’re promoting. This approach provides context and builds trust with your audience.

  2. Design Engaging Pins: Craft visually appealing pins that capture attention and encourage clicks. Use tools like Canva to create professional graphics that align with your brand and the content you’re promoting.

  3. Optimize for Search: Incorporate relevant keywords into your pin descriptions to enhance discoverability. Think about the terms your target audience might use when searching for solutions related to your content.

  4. Disclose Affiliate Relationships: Transparency is crucial. Clearly state that your content contains affiliate links to maintain trust and comply with guidelines.

  5. Monitor Performance: Utilize Pinterest Analytics to track the performance of your pins. Pay attention to metrics like click-through rates and conversions to understand what’s resonating with your audience and adjust your strategy accordingly.

Implementing the Strategy

Start by identifying products that align with your audience’s interests and needs. Create informative blog posts highlighting how these products can solve specific problems or enhance certain aspects of their lives. Within these posts, include your Amazon affiliate links. Then, design pins that link back to these blog posts, providing a pathway for Pinterest users to discover your content and the products you recommend.

By focusing on delivering value and maintaining authenticity, you can effectively leverage Pinterest for affiliate marketing, creating a win-win situation for you and your audience.

Don’t Forget to Pin It!

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13 | Fun Marketing News January: How to Show Up in AI Search + Stay Ahead in 2025

Content Creation, Marketing, Podcast

13 _ Fun Marketing News January 2025_ How to Show Up in AI Search & Stay Ahead in 2025 on Marketing Duo Podcast with hosts Jen Vazquez and Cinthia Pacheco

AI & SEO: The Big Question for 2025

With AI becoming a major player in search and content discovery, business owners and marketers are asking: “How do I show up in AI search results?” Whether it’s ChatGPT, Google Gemini, or AI-powered search tools, the key to ranking remains the same—strong SEO foundations and smart content strategies.

The biggest mistake we see? People assume AI will replace traditional SEO and marketing strategies. The truth is, AI is a tool, not a shortcut. If you’re not already doing SEO well, AI won’t magically make you rank. In this blog (based on our latest Marketing Duo Podcast episode), we break down how to optimize for AI search without ditching the fundamentals of SEO.

Why AI Search Matters in 2025

Search engines are evolving, with AI now curating recommendations, snippets, and direct responses to queries. Businesses need to rethink their content strategy to align with these changes.

Key shifts happening in AI-driven search:

✔ AI-generated answers are prioritizing high-quality, authoritative content.
✔ Schema markup, FAQ sections, and structured content are crucial for AI visibility.
✔ AI is pulling information from multiple sources—meaning backlinks and mentions matter more than ever.

5 SEO & AI Optimization Strategies for 2025

1. Strengthen Your Topical Authority

AI prefers sources that demonstrate expertise over time. That means regularly publishing high-quality content on your core topics—whether it’s through blogs, podcasts, or video content.

2. Optimize for AI Chatbots & Search Assistants

Search assistants like Google Bard and ChatGPT are using structured data (like FAQ schema and featured snippets) to find the best answers. Make sure your website includes clear, structured content that AI can easily pull from.

3. Leverage AI Tools for Content Creation

Tools like Notebook LM (a new AI-powered research assistant by Google) can summarize content, generate ideas, and even create scripts for podcasts and videos. AI won’t replace creativity, but it can save hours of work when used strategically.

4. Build Stronger Backlinks & Brand Mentions

AI search engines prioritize trusted sources. Make sure your business is getting:
✔ Mentioned on other websites and blogs
✔ Tagged in guest podcast appearances
✔ Featured in relevant industry discussions

5. Use AI as a Productivity Booster, Not a Replacement

AI tools can help with content creation, social media planning, and automation—but they should enhance your marketing, not replace it. Human creativity is still essential for engagement and connection.

The Future of AI, SEO & Marketing

AI is evolving fast, and 2025 is shaping up to be a pivotal year for digital marketing. While AI will continue to change how we discover content, the fundamentals of SEO, branding, and authority-building remain the same.

Want to learn more? Tune into the Marketing Duo Podcast for monthly AI, SEO, and marketing insights. Follow us on Instagram at @marketingduopodcast and let us know how you’re adapting to the AI-driven future!

Don’t Forget to Pin It!

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