Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challenge

women in bed with white bedding reading a book jvm stock image

Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challenge

If you’re an ambitious female founder who wants to work smarter (not harder), you’re in the right place. Today I’m sharing the simple, science-backed morning shift I’m testing for 30 days: one screen-free hour right after waking. 

I’m doing it with my co-host, Cinthia Pacheco of Digital Bloom IQ, and I built a Morning Clarity Tracker so we can actually measure how it impacts focus, mood, creativity, and productivity.  We have a free tracker at the bottom!

Why the morning matters (and why I’m changing mine)

Mornings have a special energy. When I roll over and start scrolling news, my day is basically cooked. I’ve been craving more clarity, creativity, and protected time to set the tone before I dive into client work and content. So I’m trying the “one-hour rule”: at the bare minimum, no phone/screens for the first hour after waking.

The one-hour rule (the simple version)

No email, no social, no TV, no news apps—no passive scrolling. Emergencies only if needed. You can still use your device to press play on music or an audiobook without falling into a feed. The goal is zero screen-to-face time so your brain can boot up without cortisol spikes.

Replacement activities menu (pick 1–3)

Instead of scrolling, try:

  • Move your body: light stretching, yoga, a walk outside, or a quick dance session.
  • Nourishing breakfast and real conversation (phones away).
  • Read or listen to a book—educational, inspirational, or purely joyful.
  • Gratitude or brain-dump journaling (3–5 things you’re grateful for + any ideas rushing in).
  • Music to set the vibe.
  • Meditation or breathwork (start with 5–10 minutes; box breathing works wonders).

Plan your 1–3 activities the night before so you don’t replace scrolling with decision fatigue.

How I’m tracking it (because data > vibes)

I created a Morning Clarity Tracker (super easy drop-downs) to log:

  • Wake-up time
  • Activities you chose
  • How you felt (calm, restless, energized, etc.)
  • Any slip-ups (no shame, just notes)
  • Quick reflections

We’ll compare our weekly notes to phone Screen Time or Digital Wellbeing stats so we can see the impact, not just guess.

Weekly check-ins (adjust without judgment)

At the end of each week, ask:

  • Did avoiding screens help my clarity, mood, and energy?
  • Was I more productive?
  • What activities lit me up—and which can I skip?
  • Do my Screen Time screenshots show progress?

Tweak as needed. If an hour spikes your stress, try 30 minutes and build from there.

End-of-month reflection (make it real)

After 30 days, review:

  • Focus, creativity, productivity, and mental health
  • Whether you actually stuck with it (and why)
  • If you’ll keep going—and how to adapt it to your real life

If it “worked” but you still resist it, journal on what’s underneath that. Sometimes the mindset shift is the real work.

Day 1: honest results from both of us

I set up my phone the night before with only Audible open so I could tap play eyes-closed. Full transparency: I felt anxious at first—like I was “wasting” my early work time. Around the 38-minute mark, the anxiety dropped and the rest of the hour felt amazing. Cinthia journaled, ate without multitasking (progress!), and felt noticeably calmer. We’re calling that a win.

Guardrails that help (because…phones are sticky)

  • Phone Screen Time schedules (or apps like Opal) to block socials late at night and early AM
  • Zero notifications except true emergencies
  • A playlist you can start hands-free
  • Accountability—do this with a friend (hi, Voxer buddies)

Try it with us

Pick your 1–3 activities, print or copy the tracker, and give yourself grace. If you slip, note it and keep going. We’ll share a mid-month check-in and a 30-day results episode so you can compare notes with us. 

If you found this helpful, share it with a fellow founder who could use a calmer, clearer morning.

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Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng

How to Handle Bad Google Reviews (Without Hurting Your Business)

How to Handle Bad Google Reviews (Without Hurting Your Business)

How to Handle Bad Google Reviews

We’ve all been there—your heart sinks the second you see that one-star review. It’s like a gut punch, right? But here’s the truth: negative reviews aren’t as bad as they seem. In fact, they can actually help your ranking on Google.

Google wants to see that you’re an active, legitimate business—and real businesses get all kinds of reviews, not just glowing ones. A mix of positive and negative reviews shows activity, credibility, and authenticity. As long as the majority of your feedback is good, a few bad ones can actually boost your visibility.

What Really Matters: How You Respond

As a consumer, I don’t immediately skip a business with bad reviews—I read them. What makes the biggest impression is how that business responds. Are they defensive or rude? Or do they show professionalism, empathy, and a willingness to make things right?

If someone leaves a negative review, thank them for the feedback (even if it’s hard to swallow). Respond with transparency, calmness, and care. Something like:

“Thanks so much for your feedback. We’ve reached out privately to make this right and appreciate you bringing it to our attention.”

That’s it—simple, thoughtful, and professional.

When Emotions Run High—Step Away

We all get triggered sometimes, especially when our business is personal. But emotional responses rarely help. If you feel charged, step away. Nothing is so urgent that you can’t take a few hours—or even a day—to cool down.

When you’re ready, use AI (yep, ChatGPT totally works here) to help you craft a neutral, polished response. You’ll be amazed how level-headed it can sound when your brain is still steaming.

Turning Reviews Into a Growth Strategy

Negative reviews can highlight opportunities for improvement—but positive reviews? Those are marketing gold. Don’t just wait for them to appear—ask for them!

Here’s what I do: every quarter, I reach out to clients whose results are shining (especially those with killer Pinterest analytics) and send them a direct review link from my Google Business Profile. I make it easy by including a few highlights they can copy and paste into their review.

Want to make it even easier? Give them a snippet from your last conversation or testimonial video and say:

“Would you mind pasting this into my Google Business Profile? Here’s the link!”

It takes them seconds, and the impact lasts for years.

Jen’s Photographer Hack: Reviews That Drive Bookings

When I was a wedding photographer, I used reviews strategically. I’d visit venues I loved, take photos, write a blog post about them, and then leave a Google review saying how beautiful the space was—complete with photos I’d taken.

Those images not only showcased my work but also linked me to that venue, which led to actual bookings. And because photos get “extra credit” in Google reviews, it helped boost my visibility too.

So whether you’re a local business or an online service provider—show up, stay active, and use reviews (good and bad) to your advantage.

Final Thoughts: Feedback = Visibility

At the end of the day, reviews—positive or negative—are signals that you’re visible, relevant, and worth talking about. So don’t fear them. Instead, use them as fuel to show your professionalism, your growth, and your commitment to serving your clients.

Negative reviews aren’t the end of the story—they’re just part of the journey.

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How to Handle Bad Reviews Like a Pro How to Handle Bad Google Reviews (Without Hurting Your Business) on Marketing Duo Podcast
Your Google Review Strategy Starts Here How to Handle Bad Google Reviews (Without Hurting Your Business) on Marketing Duo Podcast
Turn Negative Reviews Into SEO Wins How to Handle Bad Google Reviews (Without Hurting Your Business) on Marketing Duo Podcast
The Secret Power of Bad Reviews How to Handle Bad Google Reviews (Without Hurting Your Business) on Marketing Duo Podcast
Respond Without the Drama How to Handle Bad Google Reviews (Without Hurting Your Business) on Marketing Duo Podcast

297 | Scale with Data, Not Gut—Strategy-First for Female Founders with Rita Barry

Scale with Data, Not Gut—Strategy-First for Female Founders with Rita Barry of Rita Barry Co.

Scale with Data, Not Gut—Strategy-First for Female Founders with Rita Barry

If you’re new here, I’m Jen Vazquez. I help hyper-busy female service providers simplify their marketing on Pinterest, enabling them to book more clients, grow their income, and make a bigger impact. On this podcast, you’ll also find expert interviews and actionable tips to tackle marketing without the overwhelm. If that sounds like your jam, subscribe on YouTube or wherever you listen.

Meet Rita: The Strategy Brain Behind the Numbers

Today I’m chatting with Rita Berry of Rita Berry + Co., a digital marketing agency dedicated to helping female-founded businesses scale with a strategy-first approach. She prioritizes data-driven methods to refine customer acquisition—testing, iterating, and using actionable insights rather than gut feelings or fleeting trends.

Rita’s path wasn’t linear. She studied microbiology, calculus, and stats on a pre-med track, realized cutting people makes her squeamish (same!), moved into social services, then—thanks to a cross-country move and a two-year-old—taught herself to code during the late-2000s blogging boom. Websites led to marketing, which led to analytics, which led to an agency niche that female founders were desperate for. It turns out the combo of analytical rigor + deep empathy is a killer marketing skill set.

What “Strategy-First” Really Means

Strategy can feel ambiguous, so here’s Rita’s simple version: solve the right problems. Start with business goals first (profit, revenue, capacity), then set marketing goals that actually serve those business goals. From there, figure out the current state of play: what’s working, what’s not, and what’s missing.

A few anchors:

  • Map your customer journey. Literally flowchart it. You’ll see the missing steps or over-complication instantly.
  • Message maps + ideal client clarity. Say the same core things 85,000 times. Consistency builds trust.
  • Assess past campaigns. What performed, what didn’t, and why?
  • Fix tracking. It’s not glamorous, but you can’t improve what you can’t measure.

Data vs. Gut: How to Scale Beyond You

Gut instinct matters—but you can’t SOP your intuition to a team member. Data lets you transfer trust and decision-making beyond the founder. When you can see where people drop off (sales page, checkout, call booking), you can decide whether to amplify, refine, or rebuild. And yes, the human side still matters: pair analytics with customer interviews for the words and insights your audience actually uses.

Also, tools will disagree. That’s normal. Pick one source of truth for each metric and track it consistently. You’re looking for trends, not perfect absolutes.

The Overlooked Growth Lever for Service Providers

So many service pros lean hard on traffic tactics and ignore relationship marketing. Rita’s business broke open when she started showing up in small masterminds, building genuine connections, and letting trust transfer through communities. High-ticket, low-volume service work runs on referrals and reputation. Your best clients often need to trust you before the first Zoom call—and that trust usually comes via someone they already respect.

First Steps to Get Data Working for You

Keep it simple:

  1. Pick one metric that would change everything. For most service providers, it’s clients per month.
  2. Backwards-map the inputs. Calls booked, form fills, list growth, site visits—no more than five subordinate metrics.
  3. Track weekly. Use a tally, spreadsheet, or calendar—whatever you’ll stick with.
  4. Start at the bottom. Fix the nearest bottleneck to revenue first (e.g., sales call close rate), then move up.
  5. Rinse and repeat. Focus on one bottleneck until it’s no longer a problem.

Work With Rita + Freebie

Rita’s agency works exclusively with female business owners. Options include fractional CMO (install the strategy brain), full outsourced marketing, or filling key gaps like copywriting, funnels, analytics, and paid acquisition.

Freebie: an in-depth marketing assessment at marketingquiz.co to help you identify the right problem to solve first.

Where to Find Rita:

If you found this helpful, leave a review and—most importantly—schedule time to implement. Download Rita’s quiz, review your results, pick your one metric, and put it on your calendar this week.

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Pinterest Trends 2025 for Female Founders: How to Use Them for Growth

Pinterest Trends 2025 for Female Founders: How to Use Them for Growth

Hey there! Welcome to the Marketing Duo Podcast—your go-to show for smart, actionable marketing strategies and mindset shifts that help ambitious female founders work smarter, not harder. I’m Jen (Pinterest pro + Visibility Shop creator), and I’m joined by my co-host Cinthia (SEO expert at Digital Bloom IQ). Today I’m sharing three juicy Pinterest updates you can actually use to get found—especially if you’re running a service-based business and want more clicks and clients.

What We’re About (and why this matters)

Each week, we dive into the latest strategies, simple mindset tweaks, and growth tactics for tech-savvy founders. You’ll always leave with something you can apply right away. Today’s focus: Pinterest Fall 2025 trends, one new feature to be aware of, and how Hispanic Pinterest users are shaping what’s next. Get ready to work smarter, not harder.

Pinterest Fall 2025 Trend Report: What’s hot right now

I’m obsessed with this because creating content around what people are already searching for = faster traffic. Highlights:

  • Gen Z is leading sustainable style. “Dream thrift finds” searches are up 550%. “Vintage autumn aesthetic” is up 1,074%. “Thrifted kitchen” is up 1,012% and “thrifted décor” is up 285%.
  • Fashion vibes (prep revival!). “Women’s preppy outfits” jumped 47,680%. “2000s preppy aesthetic” is up 2,867%.
  • Caffeine-inspired tones. “Coffee brown pants outfit” is up 632%. “Vanilla latte blonde” is up 2,023%.
  • Home décor is going bold + vintage. “Art Deco vintage” up 805%; “1920s kitchen original” up 494%; “vintage tiles” up 1,107%; “terracotta tiles” up 833%; “blue ceramic tile” up 490%.
  • Office glow-ups. “Chic cubicle décor” is up 1,543% and “cubicle makeover ideas” is up 2,767%.
  • Goodbye minimalism, hello personality. It’s all about sustainability, uniqueness, and self-expression.

Pinterest even ran a limited Thrift Shop feature spotlighting curated thrift + vintage finds—AKA sustainability meets style.

“Cool… but I’m a service provider. How do I use this?”

You’ve got options:

  • Use trend analogies. “Thrift store finds are trending—here’s the ‘hidden gems’ inside your marketing you’ve been overlooking.” Tie the vibe to your topic.
  • Create seasonal content for your niche. Wedding photographer? Blog: “2026 Bridal Party Style: Thrifted Pastel Dresses (with Photo Ideas).” Coach? “From Minimalism to Personality: How to Show More ‘You’ in Your Brand.”
  • Build keyword clusters from trends. Grab 3–5 related keywords (like “vintage preppy” or “coffee brown”), then create pins pointing to your blog, services, or lead magnet.
  • Blend trends + evergreen. Trends give you lift; evergreen builds your library. Do both.

👉 Pro tip: Head to trends.pinterest.com monthly. Check what’s rising in your niche, note your best-performing pins, and make more pins for those winners. One trend check per month can seriously boost outbound clicks.

A quick note on a new feature

Pinterest launched “Where to buy” links for CPG advertisers to bridge inspo → purchase by showing in-stock retailer options from ads. I focus on organic, not ads, but it’s worth knowing where the platform is headed.

Spotlight: Hispanic Pinterest users shaping what’s next

One in three Hispanic adults in the U.S. uses Pinterest monthly, and Spanish-language searches grew 18% in 2025. This community blends tradition with modern aesthetics—fueling mainstream trends across food, wellness, style, and home. If you serve bilingual or multicultural audiences, this is your cue to create content (and pins) in both languages.

One action step to take this month

Open Pinterest Trends and your Analytics. Find one rising topic that aligns with your services. Make:

  • 1 blog post
  • 3–5 fresh pins
  • 1 short video

Repeat monthly. That’s it. Sustainable visibility, on repeat.

Need shortcuts?

That’s why I created The Visibility Shop—your one-stop spot for tools like pin templates, keyword guides, and Pinterest GPTs to speed up research + copy. Everything’s linked in the show notes.

If this was helpful, share it with a fellow founder who wants to work smarter, not harder. Subscribe so you’re first to know when new episodes drop. See you next time—and keep building your business with ease and impact!

Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates

Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast by Jen Vazquez<br />

Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates

I’ve been using Pinterest since it was still in beta back in 2009 — you had to get an invite to even join! And from day one, it’s been my favorite platform because Pinterest is the only place that actually gives you all the data and insights you need to successfully market your business.

One of the ways they do this is through Pinterest Presents, which has become an annual favorite of mine. They always keep it fun and playful (yes, even bringing in well-known actors), while still packing in powerful updates. And this year was no different — it was full of announcements that really matter if you’re running a service-based business. Whether you’re a coach, photographer, or wedding pro, these changes can make Pinterest your go-to place for leads and visibility.

Let’s break it down in a way that’s simple and actionable.

Why Pinterest Is Still Growing (and Why You Should Care)

Pinterest now has over 578 million monthly users, and more than half of them are Gen Z. Translation? This platform isn’t slowing down anytime soon. And here’s the kicker: people on Pinterest are 70% more likely to take action — like clicking through to a site or buying something. For service providers, that means it’s not just about pretty inspiration boards anymore. It’s about connecting with potential clients who are ready to act.

The Big Updates from Pinterest Presents 2025

Here’s what Pinterest announced and why it matters:

  • New Ad Features: In-stock product info, “where to buy” links, and automatic promotions for sales events. Even if you don’t sell products, you can use this model by showcasing your packages or offers in a clear, clickable way.
  • Pinterest Performance+: Smarter automation with AI for things like image cropping and ROAS bidding. This helps you save time while making ads work harder.
  • Shopping-Friendly Boards: Boards are becoming more like mini storefronts. Service providers can repurpose this to organize offers (coaching packages, photo sessions, retreats) in a way that drives clicks.
  • Trends Tool Upgrade: Get insights into ideas up to 90 days before they peak. This lets you create content before your competitors even know what’s coming.
  • Full-Funnel Focus: Pinterest is doubling down on awareness, consideration, and conversion — all in one platform. That’s huge if you’re tired of juggling five different platforms to get clients.

💡 Ready to make the most of these Pinterest updates?

If your account feels messy (or you’ve never set one up the right way), my Pinfluence Clean Up + Set-Up service is exactly what you need. I’ll optimize your profile, boards, and pins so you can start attracting leads without the overwhelm.

What This Means for Service Providers Like You

If you’ve ever thought, “Pinterest is just for products,” think again. These updates open doors for service businesses, too:

  • Turn your services into “offers” with clear calls-to-action.
  • Use the Trends tool to create content on topics your audience is already searching for.
  • Lean on AI automation to save time while running smarter campaigns.
  • Build a funnel on Pinterest: awareness pins to attract, then retargeting pins to convert.

Quick Wins to Try This Week

  1. Refresh your Pinterest boards and organize them around your core offers.
  2. Create one Pin using an upcoming trend from the new Trends tool.
  3. Test Performance+ with a small ad budget.
  4. Write a blog (like this one!) and pin it to a shopping-friendly board.
  5. Set up two campaigns: one for awareness and one for conversions.

Final Thoughts

Pinterest Presents 2025 proved that Pinterest isn’t just keeping up — it’s getting ahead. For service providers who want more leads without spending endless hours on social media, this is the platform to watch. The best part? You don’t need to overhaul your whole marketing plan. Just start small, stay consistent, and let Pinterest do the heavy lifting.

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Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez
Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez
Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez
Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez
Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez

Unlocking the Power of Nano-Influencers: How to Build Authentic Brand Connections with Vicky Boudreau

Unlocking the Power of Nano-Influencers: How to Build Authentic Brand Connections with Vicky Boudreau on Marketing Strategy Academy Podcast with Jen Vazquez

Unlocking the Power of Nano-Influencers: How to Build Authentic Brand Connections with Vicky Boudreau

If you’ve ever wondered whether “small” creators can make a big impact—especially when you’re marketing a service business—you’re going to love this. Today I’m chatting with Vicki Boudreaux, co-founder and CEO of Heylist, an influencer platform that connects brands with nano influencers (that’s typically creators with ≤10k followers). 

We’re unpacking what nano influencers are, why they’re powerful in an oversaturated market, and how both brands and creators can build long-term, authentic partnerships that actually move the needle.

What Is a Nano Influencer (and Why Should You Care)?

Nano influencers are the trusted “civilians” in your world—the friend you text for a skincare rec, the mom who knows the best baby monitor, the foodie who always finds the cutest cafés. They don’t necessarily want to be celeb-level influencers. They’re relatable, niche, and hyper-trusted within their circles—which is exactly why their recommendations convert.

Vicki’s team spent years activating smaller creators for giant brands like L’Oréal, Neutrogena, Aveeno, and The North Face—shifting budgets away from “bigger is better” to “real is better.” The result? More genuine content, better engagement, and an audience that actually listens.

Quick scope check: At Heylist, “nano” usually means 10,000 followers or less.

For Brands: How to Choose the Right Nano Influencers

If you’re a service provider, listen up—this can be your scrappy, smart path to growth. Here’s what Vicki recommends:

  • Start with your super fans. Peek at your Instagram comments and DMs. Who already talks about you? Activate them first.
  • Check audience location. If your clients are in the U.S. and a creator’s audience is 95% elsewhere, it’s a mismatch.
  • Prioritize conversations, not counts. Don’t obsess over follower numbers. Look at the quality of comments and questions under posts.
  • Protect the brand—lightly. Provide do’s/don’ts (lighting, compliance, safety), but give creators creative freedom. Over-controlling kills performance.
  • Set expectations clearly. Deliverables, deadlines, usage rights, and KPIs should be clear from day one. Don’t “blind-send” product—get consent first.

Pro tip: Track click-through rate and redemption with one shared promo code across your creator set. It’s clean, simple attribution—especially for small campaigns and seasonal pushes like Black Friday.

Authentic Content Wins (Even If It’s Not “Perfect”)

I test constantly for my audience, and here’s what’s true:

  • Professional photos often get half the engagement of casual phone snaps or quick, real videos.
  • Unedited, real-life content stops the scroll because it feels human.
  • User-generated content (UGC) is skyrocketing—many brands now hire creators primarily to produce content the brand can repurpose across channels.

Bottom line: aspirational still has a place—but when you want trust and action, authenticity wins.

For Creators (and Business Owners Becoming the Face): How to Stand Out

Yes, you—the service provider—can be the influencer brands want to sponsor. Build niche authority and show up consistently. Vicki’s advice:

  • Do more than expected. If the brief says two posts, consider three or four.
  • Be professional. Hit deadlines, communicate clearly, and follow the brief.
  • Create a one-pager. A simple “media one-sheet” with metrics and past collabs builds credibility fast.
  • Nurture between campaigns. Keep engaging with the brand even when you’re not in a paid activation. It signals partnership, not a one-off.

Meet Heylist (and a Perk for You!)

Heylist makes discovery and collaboration easy—and it’s free for creators (no pay-to-play). Brands can search, build lists (think “Beauty Bosses,” “Wellness Pros”), and track real-time performance via Meta/TikTok connections. Want a hand? Their team also offers white-glove support.

Vicki is gifting my community 20% off your first collaboration—self-serve or managed. Email the team and include code MSA2025 so they know you came from Marketing Strategy Academy.

Your Next Step (Pick One and Put It on Your Calendar)

  • Brands: DM three superfans today and ask if they’d like to test a small collaboration. Keep it simple and clear.
  • Creators/Owners: Draft your one-pager and outline your niche content pillars. You’re closer than you think.

If you found something you can use today, leave a review—and, yes, actually calendar that next step so it happens.

Where to Find Vicky

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