Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)

Marketing, Pinterest, Pinterest Trends, Podcast

Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)

feminine pale pink office with laptop and spring trends on the laptop talking about Pinterest Spring Trends

Pinterest Just Told You Exactly What to Create This Spring

Every quarter, Pinterest drops a trend report that basically hands you a content roadmap. And most people scroll right past it.

But here’s the thing. Pinterest isn’t guessing. They’re pulling this data from the actual search behavior of over 600 million monthly active users. These are people who are actively planning what to buy, what to try, and what to do next. That’s not social media scrolling. That’s search intent.

The Spring 2026 Trend Report just came out, and the theme is clear: people want to feel good about their lives right now, not overhaul everything. They’re choosing comfort over perfection, personality over trends, and small meaningful upgrades over massive life changes.

If you’re a service provider wondering what to pin, what to blog about, or how to position your offers this season, this report is your cheat sheet.

Let me walk you through the four big trends and, more importantly, exactly how to use them in your marketing.

Trend 1: Curated Comfort + Micro-Makeovers

What Pinterest Is Seeing

The all-white-everything era? Done. Gen Z and younger millennials are leading a shift toward bold, personality-filled spaces. They’re not waiting for the dream house or a big renovation budget. They’re making their current spaces feel like THEM with color, vintage finds, and low-lift changes.

Some of the search numbers are wild. “My room, my rules” is up 415%. “Dark cottagecore kitchen” jumped 915%. “Grandma core kitchen” is up 545%. Searches for cozy reading nooks in small spaces climbed 455%.

The vibe? Comfort over status. Playfulness over approval. Personal over trendy.

How to Use This in Your Marketing

This trend is about small, meaningful upgrades, and that’s the exact energy your marketing should tap into.

If you’re a photographer: Create content around “mini brand refresh” sessions or quick visual updates. Think “5 brand photos you can take in your living room” or “how to style a cozy workspace for your brand shoot.” These topics align perfectly with what people are already searching.
If you’re a designer or creative: Pin content around small but impactful visual changes. Website mini-makeovers, brand color refreshes, or “one change that transforms your homepage” type content will do well right now.
If you’re a coach or strategist: Frame your offers around micro-upgrades, not total transformations. “One small marketing shift that changes everything” lands better right now than “overhaul your entire strategy.”

Keywords to use on your pins: micro-makeover, small space refresh, cozy workspace, brand refresh ideas, personalized branding

Trend 2: Spring Soups, Not Spring Diets

What Pinterest Is Seeing

Here’s a trend I 100% love. Pinterest users are ditching the “spring detox” mentality and leaning into comfort food with a creative, modern twist. Eggplant parmesan is up 785%. Clam chowder recipes climbed 315%. And leftover spaghetti recipes? Up 570%.

People are also getting into low-waste, budget-friendly cooking. Searches for using up leftovers and pantry staple meals are rising fast. On the entertaining side, breakfast grazing boards are up 180% and picnic content is climbing across the board.

The mood: cozy, creative, and shareable. Not restrictive, not complicated.

How to Use This in Your Marketing

Even if you’re not a food blogger, this trend tells you something important about what your audience wants right now. They want ease, creativity, and permission to enjoy things.

If you’re in the wellness or nutrition space: This is your moment. Content around nourishing meals (not restrictive ones), simple recipes for busy people, and “what I actually eat in a day” will resonate. Anti-diet framing is huge right now.
If you’re an event planner or photographer: Create pin content around low-stress entertaining. Garden party picnics, backyard movie nights (up 130%!), and brunch setups are trending. Think styled flat lays of grazing boards or outdoor gathering setups.
For ANY service provider: The underlying message is: your audience wants comfort and creativity without overwhelm. Apply that energy to how you talk about your services. “Simple systems that feel good” is always going to outperform “grind harder.”

Keywords to use on your pins: easy spring recipes, comfort food ideas, simple entertaining, low-stress gathering ideas, backyard party setup

Trend 3: Tiny Sanctuaries + Intentional Connection

What Pinterest Is Seeing

People are craving “micro escapes” that fit into real life. Not a two-week vacation. A 10-minute garden break. A balcony makeover. A reading nook in a closet (yes, really, and it’s up 55%).

Searches for garden inspiration are up a massive 940%. Balcony makeover ideas climbed 165%. And the social calendar is shifting toward easy, intentional gatherings. Evening garden parties are up 210%, and simple garden parties are up 65%.

On the self-care side, Sunday reset routines are trending, with “Sunday reset list” up 65% and “Sunday reset aesthetic” up 55%. It’s less about doing the most and more about feeling your best.

How to Use This in Your Marketing

This is the trend that should make every service provider pay attention, because the underlying desire here IS your ideal client’s desire: I want to enjoy my life without it being complicated.

If you’re a photographer: Outdoor mini sessions in gardens, patios, or cozy nook setups are gold right now. Pin content around “spring brand photos in your backyard” or “how to use your outdoor space for brand content.”
If you’re a coach or service provider: Create blog posts or pins around “reset routines” for your niche. A “Sunday marketing reset” checklist, a “weekly business reset” workflow, or a “quarterly strategy refresh” guide all tap into this trend perfectly.
Keywords to use on your pins: Sunday reset routine, weekly business reset, spring refresh, simple self-care, intentional planning, micro escape ideas

Trend 4: Spring Cleaning is the New Self-Care

What Pinterest Is Seeing

Spring cleaning used to mean an exhausting all-day marathon. Not anymore. People are searching for small, manageable resets that feel supportive instead of punishing.

“Cleaning list by room step by step” is up 175%. “Fridge organization aesthetic” climbed 375%. “Small space laundry room organization” jumped 390%. And “natural cleaning” searches surged 545%.

Even cleaning motivation is getting a makeover. “Before and after cleaning” content is rising, and “reset day aesthetic” is up 170%. People are turning maintenance into momentum, and they want it to FEEL good, not just look good.

How to Use This in Your Marketing

This is the trend that translates most directly to how you sell your services. Because what people want from spring cleaning is the exact same thing they want from their marketing: clarity, organization, and a fresh start that doesn’t take over their whole week.

For your Pinterest account specifically: Create a “Pinterest spring cleaning” blog post or lead magnet. Walk people through cleaning up their boards, refreshing their keywords, and updating their profile for the new season. This is exactly what people are searching for.
For your services: Frame your offers as a “refresh” or “reset” rather than an overhaul. A Pinterest audit becomes a “Pinterest spring refresh.” A coaching session becomes a “marketing reset day.” The language matters.
For your content: “Before and after” style content performs really well on Pinterest. Show a Pinterest profile before and after optimization. Show a content workflow before and after simplifying it. This is the kind of content people save AND click.

Keywords to use on your pins: spring marketing refresh, Pinterest spring cleaning, marketing reset checklist, organize your content, fresh start marketing plan, before and after marketing

The Bigger Picture: Why This Report Matters for Service Providers

Here’s what I want you to take away from all of this.

Pinterest’s trend data isn’t just about kitchens and garden parties. It’s a window into what your ideal clients are thinking, feeling, and wanting right now. And the message is loud and clear: people want things that are simple, personal, and manageable. They want to feel good, not overwhelmed. They want small wins, not massive overhauls.

That’s not just a trend. That’s the exact energy your marketing should have, too.

When you create pins, blogs, and content that matches what people are ALREADY searching for, you’re not shouting into the void. You’re showing up exactly where they’re looking. That’s the difference between search marketing and social media. And it’s why Pinterest works.

I created a cheatsheet for you in my Visibility Vault. Get it for FREE!

Want Help Putting This Into Action?

If you’re looking at this list thinking, “Okay, this is great, but I don’t have time to figure out all the keywords and create all the pins,” I get it. That’s exactly why I do what I do.

Check out The Club for monthly Pinterest trainings, fresh strategy, and a community of service providers who are growing their businesses with search marketing.

Let us manage Pinterest for you If you want it handled for you by an expert, let’s talk about Pinterest management.

>> EXPLORE THE CLUB <<

>> BOOK A DISCOVERY CALL <<

Get The Report From Pinterest

Straight from Pinterest, here are the trends.

📌 DON’T FORGET TO PIN IT!

If this was helpful, save it to your Pinterest board so you can come back to it. And share it with a fellow service provider who needs to hear that Pinterest is doing the hard work of telling us what to create. We just have to listen.

The Simple Marketing Workflow Every Service Provider Needs to Stop Starting Over

Marketing

The Simple Marketing Workflow Every Service Provider Needs to Stop Starting Over

Because Boring Marketing Is the Best Kind of Marketing

If marketing feels like you’re starting over every single week, you don’t have a content problem. You have a workflow problem. And until that’s fixed, marketing will always feel heavier than it should.

I see this pattern with almost every service-based business owner I work with. Most weeks start the same way: you sit down to work on marketing, and the very first question is “What should I post?”

That one question drains your energy so fast. Now you’re scrolling for inspiration, comparing yourself to others, and second-guessing your entire message. That’s not a strategy. That’s decision fatigue.

Decision fatigue is one of the biggest reasons marketing feels so heavy. You’re not tired because you’re doing too much. You’re tired because you’re making too many unstructured decisions every single week.

Here’s the workflow that changes that.

Step 1: One Core Piece of Content a Week

Every client I work with starts here. One long-form piece of content a week. That could be a YouTube video, a podcast episode, or a blog post. One. Not five. Not all of them. Just one.

Why? Because authority is built through depth, not volume. And depth requires focus.

Here’s a real example. Let’s say you’re a brand photographer. Instead of five random posts this week about behind the scenes, client wins, outfit tips, and gear you love, you create one piece of content: “What to Expect from Your Brand Photography Session.”

That one piece becomes:

A blog post
Two social media posts
Multiple Pinterest pins
Your email that week
Short video clips for social if it started as video

One anchored idea, multiple touchpoints. That’s the system.

Step 2: Repurpose with Purpose

Repurposing is not copying and pasting. It’s adapting.

YouTube gives you depth. Pinterest gives you search visibility. Email gives you the relationship — the know, like, and trust you’re building with potential clients.

Same core message, but each platform plays a different role. When you create from scratch everywhere, marketing is exhausting. When you adapt from one anchor piece, marketing is structured and simple. You just pull pieces from that one core piece of content.

The difference in how it feels? That’s everything.

Ready to Build Your Pinterest Strategy?

If you want to know exactly how to build a Pinterest strategy for your service-based business (not blogging — actual service providers), I walk through it step by step in my free masterclass. The best part is that this masterclass is free!

GRAB YOUR SEAT!

Step 3: Build a Predictable Rhythm

Pick a rhythm and stick to it. Here’s an example:

Monday: Make all your graphics (blog image, thumbnail, Pinterest pins)
Tuesday: Publish your blog, video, or podcast episode
Wednesday: Schedule your Pinterest pins
Thursday: Send your email

It’s not because those days are magic. It’s because predictability removes weekly decision-making. That alone saves mental space.

And there’s real science behind this. When you batch like-minded work together, you get more done in less time because your brain isn’t constantly switching between creative and analytical tasks.

When your workflow is boring, it’s scalable. I know that sounds funny, but it’s true. Boring means it keeps running even when you’re tired, busy, or not feeling creative.

But What If I Get Bored?

You might. But boredom is stable. Chaos isn’t.

And when it does start feeling easy? That’s actually the signal that you can level up. Maybe you go up to two core pieces of content a week. Or maybe you spend more time being creative on social media because you’ve got the foundation handled.

What If I Run Out of Ideas?

You won’t. When your content comes from real client questions (which is exactly how I created this post), you have infinite depth. Your workflow doesn’t generate ideas — it gives them a place to go.

If you’ve ever had a great idea in the middle of the night or while taking a bath, write it down. I use the notes app on my phone. When it’s time to plan your content, you already have a list to pull from.

What About Trends?

Trends can still live inside your workflow. But the workflow is your backbone, and trends are optional add-ons.

The mistake is making trends the backbone and then wondering why nothing compounds.

The Mindset Shift That Changes Everything

When clients move from random posting to a structured workflow, something specific changes. They stop asking “What should I post?” and start asking “How do we make this better?”

One question creates paralysis. The other creates momentum. And momentum is what books clients.

Build It Around Your Brain + Your Life

A good marketing workflow isn’t just built on specific days or times. It’s built around you.

When are you sharpest? For me, I would never do something hard after 3:00 PM. My brain just isn’t there. If something’s hard, I do it first thing in the morning. I also don’t write my content outlines until Sunday, because that’s when my brain feels rested enough to really think.

And I don’t work on Tuesdays — that’s grandkid day. So I don’t schedule anything heavy on Wednesdays either, because honestly, I’m exhausted from playing in the grass and rolling around on the floor with them.

Your workflow should be designed for your life, your brain, and your business goals. Not someone else’s.

Why This Workflow Pays Off on Pinterest

A good marketing workflow should feel boring — because boring is sustainable.

And one of the biggest platforms where this workflow pays off over time is Pinterest. Because Pinterest is where your content keeps working long after you publish it. But it only works if your strategy is set up correctly from the start.

Next week we’re talking about brand photography and how important it is for your marketing. And the week after that, how to build a Pinterest strategy from scratch. I’ll see you then!

📌 DON’T FORGET TO PIN IT!

feminine desk in home office with laptop and antique teacup + simple marketing workflow for service providers pin

My Favorite Business Tools for Running and Growing Your Business

Content Creation, Marketing, Pinterest

My Favorite Business Tools for Marketing (and running) Your Business

Ready to level up your marketing game and reclaim your time? I’m all about finding the right tools to help you work smarter, not harder. Because let’s be honest, time is money, and who doesn’t want more of both? Get ready to dive into my top picks for streamlining your business and boosting results.

Let’s get this efficiency party started!

Let’s be real – running a business is a wild ride, and finding your perfect marketing flow? That can feel like finding a needle in a haystack (while juggling flaming chainsaws… blindfolded).

But worry not! I’m here to help you ditch the overwhelm and conquer those marketing goals.

And finding the PERFECT business tools for YOU? It’s kinda like finding the perfect pair of power heels. Gotta try a few on til you find the ones that make you wanna strut!

That’s why I’m spillin’ the beans on my fave tools in alpha order.

NOTE: **This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.**

AddEvent

(FREE + Paid) Click Here

AddEvent can easily share your events and calendars using our amazing. It includes add-to-calendar buttons, beautiful embeddable widgets, RSVP, and subscriber tools.

The most used and trusted add-to-calendar button on the internet since 2012. You can add a beautiful add-to-calendar button to your website, give your users a simple way to save your event to their calendars, increase attendance, and make it a success.

Aftershoot

(PAID!) Click Here

I know you may be thinking what – why are you sharing this??!! Well, I’ve been a professional photographer since 2009 and launched my Pinterest Marketing business in 2018. Without Aftershoot, I would never have time to run a second business.

Culling: I’ve been using Aftershoot to cull my images for years. I’m shocked at how accurate it is to remove any blurry or eyes closed. I do view the closed eyes in case the photos in emotional but it takes the thousands of images I shot and gives a quarter to give to my client. You can choose more or less too! I’ve always had a problem with culling and took hours — this works as fast as 15 minutes for 3k images!

Editing: Right now, if you are a culling client, Aftershoot is offering free editing as it’s in beta. My images are 90% there then I fine-tune a few things. With indoor consistent light, I rarely have to make changes!

Asana

(FREE! + Paid) Click Here

A smarter way to work! With Asana, you can drive clarity and impact at scale by connecting work and workflows to company-wide goals. Asana powers businesses by organizing work in one connected space. More than 100,000 paying organizations and millions of teams worldwide use Asana to focus on the work that counts.

I use this for my ToDo list and also for client work.

BIGVu

(FREE! + Paid) Click Here

Have trouble showing up online or tripping over your words? Want to make more effective videos? Use BIGVU! It’s a teleprompter plus it’s an all-in-one tool for scripting, recording, and styling professional videos. BIGVU helps you:

Write scripts instantly with AI. Just say what you want, and it’s done!
Record easily with a teleprompter, then trim with a single tap.
Add subtitles, cool effects, and your logo for a polished look.
Share your videos seamlessly across all your social channels.

I use the paid version as I love to use this and create videos for Instagram, TikTok, YouTube shorts, and Pinterest videos succinctly!

Buzzsprout

(FREE! + Paid) Click Here

Podcast Hosting Made Easy! Easy and powerful tools, with free learning materials, and remarkable customer support. I used to use Anchor that got bought by Spotify which is now called Spotify for Podcasters. The week I changed to buzzsprout, my I got my highest analytics to date!! I’m not in the top 25% of podcasts with 208 podcast downloads in the last 7 days. This software made all the difference with being able to add tags!

Canva

(FREE! + Paid) Click Here

This simple and amazing content creation site will help you to create all kinds of images, presentations, posters, infographics, social media images, and really anything you can think of. There is a free version or you can pay for the pro version that gives you Pro stock photos and one click resizing and more.

I use this daily from YouTube thumbnails, Instagram graphics, facebook graphics, blog graphics, and so much more!

ChatGPT

(FREE! + Paid) Click Here

Simply put, ChatGPT by OpenAi is trained to follow instructions in a prompt and provide a detailed response. I’ve been using it since it launched in November 2022 and in February of 2023 I started paying $20 monthly for the Pro version because it is so much faster and I never have a problem getting in.

I use it for blogs, client emails, newsletters, creating titles for blogs and YouTube videos, TikTok scripts, and Instagram reels (different). I’m telling you this is incredible. Here’s a video on how I use it with tips and warnings to ensure you are using it correctly.

Claude (MY FAV)

(FREE! + Paid) Click Here

Can I share something I’m genuinely obsessed with right now? Claude. I pay for it, and the Cowork function has completely changed how I work. It handles things in the background while I’m focused on something else, which means more gets done without me doing more.

What really got me, though? It remembers my preferences. No em dashes. No emojis. My content comes out clean and ready to use. If you’re still spending time editing AI output to make it sound like you, this one is worth a look.

CloudSpot.io

(FREE! + Paid) Click Here

Build a thriving photography business on a budget! For just $3, get the tools you need to streamline your workflow, impress clients, and sell your work. Start with a free trial and experience the difference yourself.

Sell your photos with ease! Set up your own customizable storefront, offer prints, products, and digital downloads, and keep 100% of your profits. Clients will love the professional galleries and simple, secure download options.

Manage your business like a pro. Create contracts, send invoices, and track important insights about your clients and sales – all in one easy-to-use platform. Spend less time on paperwork and more time behind the camera with these powerful business management tools.

ConvertKit (Known Now as Kit)

(FREE! + Paid) Click Here

I don’t use ConvertKit (Kit) anymore now that I use FG Funnels for this and so much else, but years ago when I went from Mailchimp to ConvertKit, my open rate jumped 20%!

This is free to start and I used it free for years! The analytics are great and you can A/B test email subject lines. Check it out!

Descript

(Free+Paid) Click Here

There’s a new way to make videos and podcasts. A good way. Descript is a simple, powerful, and fun way to edit. One tool for your full workflow. Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.

Instead of a timeline type of editing, when you have a video it pulls in a script. Delete a word and the video is edited. It is insanely cool and makes it so easy to be consistent with creating video content to market your business..

Listen to my podcast about it here and I’m sharing a video soon!

Dropbox

(PAID!) Click Here

Simplify file sharing and streamline your workflow with Dropbox!

Deliver a seamless client experience: Easily share large videos, photos, PDFs, and documents without any frustrating size limits or clunky downloads.
Budget-friendly storage: Forget about expensive storage plans. Dropbox offers an affordable solution that won’t break the bank.
Work from anywhere: Access and send your files from your computer, phone, or tablet – stay productive on the go.
Collaborate effortlessly: Create shared folders where clients can directly upload the photos, videos, or documents you need

Say goodbye to complicated file transfers. Try Dropbox and discover the difference! I use Dropbox for gathering photos, docs, and videos for my annual summit Creative Marketing Summit and Marketing Strategy Academy Podcast for guests

Ready to Stop Guessing and Start Seeing Results?

That’s exactly what marketing coaching is for. Whether you want a done-for-you strategy, a one-time intensive, or ongoing support, there’s an option that fits your life and your goals.

Check out the options

Élevae Visuals

(PAID!) Click Here

Tired of generic stock photos that don’t reflect your brand? Élevae Visuals (formerly Social Squares) is the solution! Their exclusive library of 8,000+ images is designed specifically for female entrepreneurs, giving you the perfect visuals for social media, websites, and more.

Forget the expense of custom photoshoots! With Élevae, you’ll find bright, on-brand images in all the colors you need. Plus, they don’t just offer photos – you’ll get expert marketing tips, captions, and access to a supportive community of like-minded businesswomen.

As a professional photographer, I ONLY use Élevae for my stock photo needs beyond my own photography. Elevate your brand and book more clients with Élevae Visuals.

Fathom

(FREE+Paid) Click Here

Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation. Get setup in minutes.

I’ve tried many notetakers (you’ll see Otter in this list) but I love Fathom as I just set it and forget it as a Zoom user. I hook it up via the apps in my Zoom and it automatically records the video (great backup) and gives a summary but also lists the questions asked during the call. One click and I can share it with those that were on the call. This is a no-brainer.

FG Funnels

(PAID!) Click Here

This software changed my business! (And my bottom line.)

Every year, I invest in my business. It’s a year-end tradition. In 2022, I discovered FG Funnels, and honestly, it might be the best decision I’ve ever made.

Imagine this: a single platform that builds gorgeous sales pages, automates your email campaigns, AND sets up your lead magnets, courses, or memberships – all without breaking the bank!

FG Funnels streamlined my entire process. Forget juggling multiple tools for email, scheduling, and courses! It does it all, saving me time and serious money.

Want to hear the best part? FG Funnels has incredible features, but the price tag is what sold me. Intrigued? I bet you are! Check it out and send me an email if you want more information.

Google Gemini

(FREE) Click Here

Google Gemini is a cutting-edge AI language model that’s changing how we work and create. It can generate different creative text formats, translate languages, provide comprehensive summaries, assist with coding, and much more.

Unlike ChatGPT, Gemini boasts multimodality, seamlessly understanding and processing various input types like text, images, and video. This, along with its access to real-time information through Google Search, makes Gemini even more versatile and informative.

Whether you need help brainstorming, writing content, or streamlining research, Gemini is a powerful tool designed to boost your productivity and unlock your creativity.

I literally use this EVERY SINGLE DAY!

Google Workspace

(PAID!) Click Here

Imagine ditching that generic email address and upgrading to one that reflects my business. That’s just the start with Google Workspace! I get all the tools I need to streamline how I work – my own custom email, shared calendars, video meetings, secure cloud storage, and of course, the familiar Docs, Sheets, spreadsheets, and Slides for easy collaboration.

It’s like having my own digital office assistant! Want to see if it’s right for you? Check it out to elevate your business.

Instacart

(PAID!) Click Here

Okay, I’ll admit – I used to loathe grocery shopping. Now, thanks to Instacart, I’m a total convert! It’s the ultimate time-saving tool. Think about it: someone else does the shopping while I tackle other stuff on my to-do list. I can either pick up my groceries or have them delivered right to my door. Hours of my life back every week? Yes, please!

If you’re always feeling crunched for time, Instacart might just become your favorite life hack, too.

LastPass

(FREE! + Paid) Click Here

Remember how frustrating it is when you need a password and can’t find it? LastPass totally saved me from that headache! It’s my password lifesaver, and I use it for all my clients.

The best part? I can securely share passwords with my family, so nobody’s locked out of any of our apps like Hulu, Amazon…you name it.

Pin Inspector

(FREE!) Click Here

Okay, fellow Pinterest marketers, I’ve stumbled on a game-changer! Pin Inspector is like having my own Pinterest detective agency. It helps me uncover what’s secretly working like crazy on the platform – hot trends, top-performing pins, even those sneaky ads that are crushing it. And hey, who doesn’t love a discount? Use code PIN20 at checkout for $20 off.

Disclaimer: Since it’s not a Pinterest ‘approved’ third party platform, I would not connect my Pinterest to the app. You can still do so much with it!

Stripe

(PAID!) Click Here

As my online business started taking off, payments were a total nightmare. Then I found Stripe. It’s like the backbone of my digital sales – customers can pay seamlessly, I get my money quickly, and the whole system just works.

Whether you’re just launching your online store or running a full-fledged e-commerce empire, Stripe makes the money side of things a breeze.

Tailwind

(FREE!) Click Here

Okay, fellow marketers, let’s talk about social media sanity! I’ve been a Tailwind user since 2018, and even after testing all the competition, nothing comes close. It’s my secret weapon for Pinterest, Instagram, and Facebook. Scheduling? Done. Optimal posting times? Tailwind’s got my back. Plus, their Communities feature is fantastic for growth.

But here’s the game-changer: Tailwind Create and Ghostwriter. Think killer graphics and engaging captions in a flash. Honestly, I’ve scaled back using Canva and ChatGPT because Tailwind does it so well for social media! Full disclosure: I work with Tailwind on education, but I’d shout their praises from the rooftops even if I didn’t!

Voxer

(FREE!) Click Here

Okay, if you’re constantly juggling communication, Voxer is about to change your life. Think of it as the ultimate walkie-talkie for your smartphone! I’m ditching endless text threads and using it for everything. Quick chats with my VA? Check. Speedy client updates? Done. Connecting with my Masterminds, memberships, and coaching? Yep!

And who wouldn’t want to talk versus type things out anyway? It’s crazy efficient and way more personal than just texting.

Summary

Give one or more of these tools a whirl and see which ones light your fire! 🔥

Remember – the right tools + my proven methods = a streamlined marketing machine that fuels your success (and lets you get back to that zone of genius)!

Let me know if you want to explore how I can help you bring your business growth vision to life!

Don’t Forget To Pin It!

My Favorite Business Tools for Running and Growing Your Business

My Favorite Business Tools for Running and Growing Your BusinessMy Favorite Business Tools for Running and Growing Your Business 2

Why Pinterest Courses Don’t Work for Service-Based Business Owners

Marketing, Pinterest, Podcast

Jen_Vazquez_Media_female_brunnette_entrepreneur_sitting_at_a_desk_looking_confused_JVM_Image

Why Pinterest Courses Don’t Work for Service-Based Business Owners

And What Actually Gets Results

If you’ve taken a Pinterest course and still aren’t seeing traffic or clients from Pinterest, you’re not alone. And the problem probably isn’t you.

Most Pinterest courses don’t actually work the way people expect them to. Not because the strategies inside them are wrong. But because Pinterest success requires something that courses just really can’t provide.

After working with service-based business owners since 2018, I kept seeing the same pattern over and over. People would take Pinterest courses from really well-known educators, learn the strategy, understand the basics — but when it came time to actually implement that strategy in their own business? Things would stall.

Let’s talk about why that happens.

The Real Problem with Pinterest Courses

There are a lot of really smart educators teaching Pinterest. And many Pinterest courses contain great information. I’m not knocking other educators at all.

But the issue isn’t the information. It’s not the strategy. It’s what happens after the course ends.

Most Pinterest courses follow a pretty similar structure. You learn keyword strategies, pin design, scheduling strategies, and content planning. You go through the lessons, take in the information, feel excited about the possibilities. Then you sit down to apply it to your own business — and that’s when the questions start:

Am I using the right keywords?
Am I finding the keywords the right way?
How many pins should I be posting? (This varies wildly — anywhere from 1 to 20 pins a day depending on your business and industry.)
Why isn’t my traffic growing yet?
Is Pinterest supposed to take this long?
Should I change my strategy?

Most courses can’t answer those questions. Not because they’re bad courses — but because every business is different, and courses rarely provide personalized feedback.

Sure, some have a community where you can ask a question. But it’s really hard to answer a specific Pinterest question about your business without knowing everything about your business and your ideal client.

A Real Example: Why a Pinterest Course Didn’t Work for My Client

Let me share a story from one of my clients. We’ll call her Lisa.

Before working with me, Lisa had purchased a very well-known Pinterest course. She went through the entire program — not once, but twice — because she thought she missed something the first time. She followed the strategy exactly as it was taught.

And it still wasn’t working for her.

This wasn’t because the course was bad. The problem was that she had no way to get feedback specific to her business.

Most Pinterest Courses Are Built for Bloggers

When we started digging into Lisa’s strategy, something became really clear. The course she’d taken was heavily built around a blogging business model. That works great if you are a blogger focused on ad revenue or affiliate traffic.

But Lisa was a service-based business owner. Her goal wasn’t just traffic — it was booking clients.

Most Pinterest courses advertise themselves as being for everyone or for creatives. But the examples and strategies inside are often designed with bloggers in mind. Service-based business owners operate very differently, and that mismatch can make implementation really confusing.

Ready to See How Pinterest Can Actually Work for You?

I just created a free Pinterest masterclass that walks through the strategy step by step. Inside, I’m going to cover:

How Pinterest drives long-term traffic
The biggest mistakes business owners make on the platform
How to build a strategy that works for you and your business — and actually brings in leads

GRAB YOUR FREE SEAT

What Happened When We Changed Her Approach

Once Lisa joined my program, we shifted the focus from learning more information to actually implementing a strategy that worked for her business, her goals, and her life.

She didn’t want to be pinning all week long. She wanted a specific time block, and she could only give about an hour.

The Follow-Up Question That Changes Everything

One of the first things I asked her to do was start asking new clients a deeper question. And this is a mistake almost everyone makes.

When you ask a new client “How did you find me?” and they say something like Instagram or TikTok — that’s not usually the full story.

I started doing this research with my own clients back in 2021. What I found was that about 83% of the time, the quick answer wasn’t the real answer.

When Lisa started asking follow-up questions, the real story came out. Many of these people had actually found her through Pinterest, a Google search, or a blog post. But when people think about where they found you, they usually give credit to the platform they were on when they decided to reach out.

That actually makes sense, right? Someone discovers you on Pinterest, clicks through to your website, reads your content, and then goes and follows you on Instagram. When they finally reach out, they think “I found her on Instagram.”

But Pinterest and search were doing the actual discovery work. They were doing the heavy lifting.

From 5 Hours a Week to 3 Hours a Month

During the seven months Lisa worked with me, we focused on refining her Pinterest strategy. Not starting over. Not guessing. Refining — because she had support and guidance on what to adjust.

She worked on Pinterest three times a month, only an hour each time. Three hours a month total.

We also created a simple marketing workflow that dramatically cut her marketing time. Before working together, she was spending about five hours every week trying to keep up with marketing. Most of that was on social media, and very little on Pinterest — because she had so many unanswered questions.

After we streamlined things, she only needed three hours a month. And with that extra time? She now spends it volunteering at her child’s school.

That’s the kind of result most business owners actually want. Not just traffic — but a marketing system that works without taking over their life.

Pinterest Success Isn’t an Information Problem

This experience reinforced something I’ve believed for years. Pinterest success usually isn’t an information problem — it’s an implementation problem.

Most business owners already have access to more information than they could ever use. You can go to YouTube University, read blogs, take courses, listen to podcasts, even ask AI tools. Information is everywhere.

But execution is where most people struggle. Sometimes they’re just a couple of questions away from getting it right — once they have somebody who actually understands their business and goals.

Pinterest success requires three things:

Knowledge
Implementation
Consistency

Courses usually provide the first one. But the other two are where most people need the most help.

Why I Built My Membership Instead of a Course

This is exactly why I created my Pinterest membership back in 2018. When everyone was telling me to “make a Pinterest course,” I said no.

I wanted to create something different. A space where business owners could actually implement what they learned — with real support.

Inside the membership, we do live trainings, live Q+A sessions, and live masterclasses. When someone gets stuck, they can ask questions and I can even share my screen and show them exactly what I’m talking about. We’re not just typing in a community and hoping we get the right answer.

We address strategy adjustments as your business changes, your goals shift, or your available time changes. And when motivation starts to drop, there’s built-in accountability to keep going.

The goal isn’t just to learn Pinterest. The goal is to actually use Pinterest to bring in clients.

How Pinterest Actually Works (It’s Not Social Media)

If Pinterest has felt confusing, slow, or like it just hasn’t worked the way you expected — it’s usually because Pinterest operates very differently than social media.

Pinterest isn’t about trends the way TikTok or Instagram are. You don’t have to constantly post to stay visible.

Pinterest is about creating searchable content that compounds over time. Think about it — whenever you search for something on Google, Pinterest results come up almost every single time.

That’s the power of the platform. Your content keeps working for you long after you hit publish.

Pinterest courses aren’t necessarily bad. But courses alone typically aren’t enough to create real results. Pinterest isn’t just about learning a strategy — it’s about implementing that strategy consistently until it compounds. That’s the part most business owners need support with.

Ready to See How Pinterest Can Actually Work for You?

I just created a free Pinterest masterclass that walks through the strategy step by step. Inside, I’m going to cover:

How Pinterest drives long-term traffic
The biggest mistakes business owners make on the platform
How to build a strategy that works for you and your business — and actually brings in leads

📌 DON’T FORGET TO PIN IT!

women sitting at desk in feminine home office we're talking about Why Pinterest Courses Don't Work for Service-Based Business Owners

What an Evergreen Marketing System Actually Looks Like for Service Providers

Marketing

What an Evergreen Marketing System Actually Looks Like for Service Providers

If you don’t want to rely on daily posting to bring in clients, you don’t need to.

But you do need a system.

Most service providers don’t actually have one. They have effort, they have ideas, they have content, but they don’t have a structure that works when they’re not actively pushing. And that’s why marketing feels heavier than it should.

Evergreen doesn’t mean passive. It means predictable.

So let’s talk about what evergreen marketing is not, what it actually is, and what a real evergreen system looks like.

What evergreen marketing is not

Evergreen marketing is not posting once and disappearing. It’s not uploading a blog and hoping it magically ranks. It’s not pinning randomly on Pinterest and calling it a strategy.

Evergreen is not lazy marketing. It’s structured marketing.

What evergreen marketing actually is

Evergreen means your content is searchable, your message is clear, your system is repeatable, and your traffic compounds.

It means your marketing doesn’t depend on how motivated you feel that week. And that’s where most people go wrong. They build marketing around emotion instead of infrastructure.

Part 1: Clear positioning

Evergreen marketing cannot compensate for unclear messaging.

You need to know who you serve, what specific problem you solve, and what outcome you help them reach.

Not ten audiences. Not three pivots. Not “I help everyone.”

If you’re helping everyone, you’re helping no one. Search engines reward clarity. If your content is vague, it cannot compound.

Evergreen marketing requires anchored positioning.

Want to Learn How Pinterest Fits Into an Evergreen System?

If you want to use Pinterest to bring in traffic without posting every day, I walk through the exact strategy in my free Pinterest masterclass.

You’ll learn how service providers use Pinterest as a search platform to drive consistent traffic, leads, and email subscribers with a simple weekly workflow.

GRAB YOUR FREE SPOT

Part 2: One primary traffic source

You do not need to dominate every platform.

You need one anchor search platform: Pinterest, YouTube, or your SEO blog. These are search marketing platforms, meaning people go there to find help.

Authority builds depth through repetition. If you switch platforms every quarter, nothing compounds. Evergreen traffic is slow at first, but it builds through compounding, and it’s powerful.

Part 3: A repeatable content engine

This is where the system starts to feel easier.

One long-form piece per week, which could be a YouTube video, a podcast episode, or a blog post.

From that core piece, you repurpose intentionally. Pinterest pins, short clips if you want them, and a weekly email that supports that core topic.

Not random content. Not guessing. Not throwing things out to see what sticks. It’s a structured expansion.

This is why it works: your brain stops asking “what should I post?” and starts asking “how do I improve the system?” That shift alone reduces marketing fatigue.

Part 4: A clear conversion path

Traffic without direction is noise.

Every evergreen piece must lead somewhere: a discovery call, a service page, free training, a membership, whatever makes sense for your business.

If there is no path, there is no strategy. Evergreen marketing isn’t about views. It’s about qualified movement.

Common mistakes that block evergreen growth

Switching platforms too quickly, rewriting messaging constantly, waiting for motivation, creating without a plan to distribute.

Motivation is unreliable. Structure isn’t.

When clients build this kind of ecosystem, they stop panicking about numbers weekly, stop checking analytics daily, and stop making emotional marketing decisions. They trust compounding growth, and that stability changes everything.

Evergreen marketing isn’t about doing more. It’s about deciding once and repeating with intention.

And if it feels quiet at first, quiet does not mean broken.

DON’T FORGET TO PIN IT!

women in feminine home office with marketing icons around her - talking about everygree marketing systems

How to Get More YouTube Traffic Using Pinterest

Content Creation, Marketing, Pinterest

How to Get More YouTube Traffic Using Pinterest

Pinterest might not be the first place you think of for YouTube growth, but honestly, it should be. If you want more views without posting every single day, Pinterest is doing some heavy lifting right now—and it’s only getting better.

I’m Jen, and I help service providers build simple marketing systems that work in the background so business doesn’t take over life. Today, I’m breaking down how Pinterest can send steady traffic to your YouTube videos, even if your channel is small.

Pinterest just crossed 600 million monthly users. That’s not a typo. And the best part? People go there to search, not scroll. That means your content doesn’t disappear after 24 hours. It can keep showing up for months—or even years.

Let’s walk through the easy, Pinterest-friendly way to boost your video views.

Why Pinterest Works So Well for YouTube

Pinterest is not social media in the way Instagram or TikTok are. It’s a visual search engine. People open Pinterest with intent. They’re looking for answers, ideas, and how-tos.

When your video shows up in search, it reaches people who already want that topic. That’s why Pinterest traffic tends to be calmer, steadier, and more consistent over time.

If you’re tired of chasing trends or feeling pressure to post constantly, this matters.

Tip One: Skip Direct Sharing from YouTube

Directly sharing a YouTube link to Pinterest usually gives you a small landscape preview. That tiny 16×9 image gets lost fast.

Instead, create a long vertical pin. Think Pinterest first, YouTube second. Vertical pins take up more space, grab attention, and perform better in search.

You’re not changing your video. You’re just packaging it in a way Pinterest understands.

Tip Two: Add a Play Button That Pops

People need to instantly know they’re clicking through to a video. A simple red triangle play button does that job fast.

Place it somewhere visible on the pin. This small visual cue increases clicks because it removes confusion. People know exactly what they’re getting.

If they don’t realize it’s a video and bounce back quickly, Pinterest reads that as low value. Clear signals help your pin perform better.

Tip Three: Use Simple Text Overlay (and Say “Video”)

Don’t just upload a screenshot of your YouTube thumbnail. Keep it clean and clear.

Add short text like:

Pinterest Tips (Video)
Brand Photos Guide (Video)
Client Workflow Tips (Video)

Yes, actually using the word “video” helps. It sets expectations and attracts people who want to watch—not just read.

Clear text gets more clicks. Always.

Make It Even Easier

Want your YouTube videos to bring in steady views without adding more to your weekly to-do list?

My Pinterest management services take care of the whole system — keywords, pin design, weekly posting, and analytics — so your videos keep getting found long after you hit publish.

This is about working smarter, not harder.

TAKE IT OFF MY PLATE!

Tip Four: Write Descriptions Like a Human

Pinterest is powered by keywords, but that doesn’t mean sounding robotic.

Write descriptions using words people actually type into search:
“This video shows you how to fix your workflow so you can save time and get more leads.”

Short. Real. Helpful. No clickbait. Pinterest rewards clarity, not tricks.

If you want AI to help, check this out!

Tip Five: Upload Short Video Pins as Previews

Short video pins are perfect previews for your YouTube content.

If you already create Shorts or Reels, you’re ahead. Upload those vertical clips to Pinterest, add text overlay, and include a small CTA like “Watch the full video on YouTube.”

Each new pin gives your content another chance to spike in views. Fresh pins = fresh reach.

Thanks for hanging out with me today. Coming next week, we’re talking all about how to use brand photos to bring in more clients in 2026. You don’t want to miss it.

📌 DON’T FORGET TO PIN IT!

black laptop drark and moody with red Pinterest and YouTube logos as we help people learn how to get more views for your Youtube Channel

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