Branding, MERGE
Your brand photoshoot is an investment in your business’s visual identity, so choosing the right outfits is crucial! But with so many options, where do you even start? This guide will address the essentials like flattering your body type, selecting effective colors, whether hiring a stylist is right for you, and prioritizing comfort for on-camera confidence.
Dress for Your Body Type
Embrace Your Shape
Understanding your body type empowers you to choose flattering styles. Are you an hourglass, pear, apple, etc.? Online resources offer tips for dressing each type.
Highlight Your Assets
Play up your best features! Flowing skirts for amazing legs, fitted tops for a defined waist, etc.
Comfort is King/Queen
No matter your shape, tight or constricting clothing will translate on camera. Opt for pieces that allow movement and make you feel fabulous.
The Power of Color
Brand Alignment
Stick to your brand color palette for cohesive visuals that pop! Unsure about your palette? A quick consult with a graphic designer is worth it.
Skin Tone Matters
Choose colors that complement your complexion for a radiant glow. Warm skin tones excel in earthy hues, while cool tones shine in jewel shades.
Neutrals Can Be Chic
Don’t be afraid of neutrals like black, white, or cream. These create a timeless look when paired with pops of color or statement accessories.
Should You Hire a Fashion Stylist?
Budget Check
Stylists add expense; factor this into your budget alongside your photographer.
Your Comfort Level
If you’re a fashionista, you might not need one! But if wardrobe woes cause stress, a pro can be lifesaver.
Stylist Specialization
Look for stylists with experience in brand shoots, as this differs from editorial or personal styling.
Feeling Your Best = Looking Your Best
Fit is Everything
Ill-fitting clothes will show on camera. Have items tailored or opt for pieces with forgiving styles and fabrics.
Accessorize Wisely
Jewelry, scarves, or a statement bag can elevate a simple outfit. Choose accessories that reflect your brand vibe.
Confidence Boosters
Wear those feel-good shoes or your lucky necklace. If it makes you feel like a rockstar, it will translate in the photos.
Additional Tips
Test Run
Snap photos of potential outfits (with shoes and accessories!) beforehand for an objective review.
Layers and Options
Bring layers like jackets or cardigans for versatility and to combat potential weather or temperature changes.
Undergarment Smarts
Choose seamless options in colors that blend with your skin tone for a smooth look.
Summary
Choosing the right outfits for your brand photoshoot is about more than just looking great; it’s about feeling confident and projecting the best version of yourself and your business. With these tips, you’ll be equipped to find outfits that reflect your brand’s essence and make you shine in front of the camera!
Your Brand Shine
Thanks for following along, gorgeous! I’m Jen, and I’m all about bringing those joyful, colorful vibes to your brand’s visuals. My superpower is translating your vision into images that scream YOU and attract those dream clients. Because let’s be honest, standing out in this crowded world takes a bit of creative magic!
Ready to chat about giving your brand a glow-up? Pop over to jenvazquez.com or schedule a free consult call – let’s make some magic happen!
Branding, MERGE
I’m gonna start by being honest and sharing that I HATE being in front of the camera. Yes, that’s right. I’d prefer to be behind the camera making people look amazing than stepping in front of that camera. So from one NON-supermodel business owner to another, I can assure you that it’s doable, not as scary or awkward as you think, and totally worth it!
When you and/or your team can be seen throughout your marketing, potential clients will be able to see who they would be working with, get a glimpse into the process, and imagine themselves being a part of that experience.
It’s undeniable that photos of the business owner on social media do WAY better with engagement than any other images. If I haven’t convinced you yet, I have a list of reasons why you should work with a Brand Photography expert (like myself).
So let’s get started:
BRAND COHESION
Professional brand photos help immensely with brand cohesion. You don’t have to only share professional images on your social media, but utilizing professional images of you, in particular, helps to have a theme and brand voice throughout your feed. My advice is to post at least one image of YOU every 6-9 images on your feed to ensure that you are the face of your brand people get to “know, like, and trust”. You can utilize images of yourself or the tools of how you run your business (laptop, cell phone, a person you are talking to) to help a potential client on social media know immediately who you are and how you help.
CONSISTENCY + CONTINUITY
Consistency and continuity help your followers or potential clients know to depend on you showing up and advice. As the images are all taken by the same photographer, your feed images will all have the same look and feel. It can harm your professionalism and the look and feel of your Instagram account if you post a selfie or blurry or bad light photo one day and a professional image the next day. Your customers will get lost and it can feel that you aren’t consistent with your presence or look which can give them hesitation in working with you.
MAKES YOU MORE RELATABLE
Professional images make you more relatable! First the stats: 82% of consumers trust a company more and 77% are more likely to buy something If the business owner uses social media. This isn’t to say that these photos are just for your social media profiles, or that they should all include you, but to point out that people want to connect with other people, relate to others, and see the face behind the company.
When a professional photographer takes your brand photos, they will get you a ton of different looks you may not think about to express what you do and who you are.
CREDIBILITY + CONFIDENCE
Professional images lift your presence as one to be taken seriously and help to build credibility and confidence. It’s also a way to boost your self-confidence. Sometimes all business owners can have that “impostor syndrome” feeling. With professional images that you love, you tend to feel really confident in presenting your advice and services. Working with a professional photographer can help with posing and knowing which photos work for business professionals on social media. This is what they do day in and day out.. All of that helps to build credibility and confidence.
TIME-SAVING
Having a custom gallery of images that represent your brand and company makes it easy when posting to social media. All you have to do is go to the gallery and pick an image that represents what you want to share on social media. Trying to take your own photos takes time, can be frustrating, and tends to look inconsistent. The money spent on a photographer will ultimately free you up to work in your genius zone and bring in more clients.
PROFESSIONAL ADVICE
Professional advice on organizing and figuring out the images you need is invaluable. Chances are, the photographer if they specialize in branding photos has worked with another business owner and knows which images work on social media. They can help you choose the scenes/clothing/poses that will be most successful to get engagement on social media, help you curate the type of images you want or need to most effectively sell your service or product, and help to do all of that in an incredibly fast way that saves you time.
BOTTOM LINE
Whether you work with me or another branding photographer, typically a one-hour shoot will net you enough images to post for 3-6 months depending upon how frequently you post.
The old saying, “A picture is worth a thousand words,” is true.
I have a number of ways we can work together from monthly Social Sessions to the typical one-hour session and a 1/2 day session. Wanna chat to see which session is right for you?
Don’t Forget To Pin It!
