Get Your FREE Brand Photoshoot Workbook + Checklist

Brand Photoshoot Outfits: Flatter Your Figure & Boost Confidence

Your brand photoshoot is an investment in your business’s visual identity, so choosing the right outfits is crucial! But with so many options, where do you even start? This guide will address the essentials like flattering your body type, selecting effective colors, whether hiring a stylist is right for you, and prioritizing comfort for on-camera confidence.

Dress for Your Body Type

Embrace Your Shape

Understanding your body type empowers you to choose flattering styles. Are you an hourglass, pear, apple, etc.? Online resources offer tips for dressing each type.

Highlight Your Assets

Play up your best features! Flowing skirts for amazing legs, fitted tops for a defined waist, etc.

Comfort is King/Queen

No matter your shape, tight or constricting clothing will translate on camera. Opt for pieces that allow movement and make you feel fabulous.

women sitting on a bed with white bedding in an all white outfit in front of her laptop.

The Power of Color

Brand Alignment

Stick to your brand color palette for cohesive visuals that pop! Unsure about your palette? A quick consult with a graphic designer is worth it.

Skin Tone Matters

Choose colors that complement your complexion for a radiant glow. Warm skin tones excel in earthy hues, while cool tones shine in jewel shades.

Neutrals Can Be Chic

Don’t be afraid of neutrals like black, white, or cream. These create a timeless look when paired with pops of color or statement accessories.

Should You Hire a Fashion Stylist?

Budget Check

Stylists add expense; factor this into your budget alongside your photographer.

Your Comfort Level

If you’re a fashionista, you might not need one! But if wardrobe woes cause stress, a pro can be lifesaver.

Stylist Specialization

Look for stylists with experience in brand shoots, as this differs from editorial or personal styling.

women in a black dress in white trim on a ladder in front of shelving like a library

Feeling Your Best = Looking Your Best

Fit is Everything

Ill-fitting clothes will show on camera. Have items tailored or opt for pieces with forgiving styles and fabrics.

Accessorize Wisely

Jewelry, scarves, or a statement bag can elevate a simple outfit. Choose accessories that reflect your brand vibe.

Confidence Boosters

Wear those feel-good shoes or your lucky necklace. If it makes you feel like a rockstar, it will translate in the photos.

Additional Tips

Test Run

Snap photos of potential outfits (with shoes and accessories!) beforehand for an objective review.

Layers and Options

Bring layers like jackets or cardigans for versatility and to combat potential weather or temperature changes.

Undergarment Smarts

Choose seamless options in colors that blend with your skin tone for a smooth look.


Choosing the right outfits for your brand photoshoot is about more than just looking great; it’s about feeling confident and projecting the best version of yourself and your business. With these tips, you’ll be equipped to find outfits that reflect your brand’s essence and make you shine in front of the camera!

Your Brand Shine

Thanks for following along, gorgeous! I’m Jen, and I’m all about bringing those joyful, colorful vibes to your brand’s visuals. My superpower is translating your vision into images that scream YOU and attract those dream clients. Because let’s be honest, standing out in this crowded world takes a bit of creative magic!

Ready to chat about giving your brand a glow-up? Pop over to or schedule a free consult call – let’s make some magic happen!

Like this article?

Share on Pinterest
Share on Facebook
Share on Linkdin

Leave a comment


Capturing Family Joy: Top Tips for Successful Holiday Mini Sessions by Jen Vazquez Photography

Top Color Schemes and Styling Tips for Stunning Family Photos in the Bay Area

As someone who’s been dressing my family for our yearly photos, I get how overwhelming it can be to choose the perfect colors. Let’s make this fun and simple with some awesome color scheme ideas! I find it easier for you to find an outfit that you feel beautiful in and/or a favorite outfit that you’ve gotten compliments on. Then use the advice below to color-coordinate the rest of the family.

Read More »
female makeup artist in pink putting red lipstick on a women for a photo shoot.

Rock Your Brand Shoot: Unapologetic Confidence on Camera

Hey there, gorgeous! Ready to ditch those awkward school photo vibes and step into the spotlight for your brand shoot? I hear you – feeling nervous or unsure of how to nail that perfect shot is totally normal. But honey, it’s time to ditch the doubt and slay your shoot with confidence!

Read More »