Case Study: Building an Evergreen Visibility System From Scratch

Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media of Velia Beauty Co and Moderne Beauty and The Beauty Lab Podcast

Case Study: Building an Evergreen Visibility System From Scratch

Velia Beauty Co + The Beauty Lab Podcast

Client Snapshot

Client: Velia Beauty Co + The Beauty Lab Podcast
Industry: Beauty + Hair Care
Project Scope: Podcast launch and management, YouTube launch and management, Pinterest marketing, email marketing, brand photography, full content repurposing
Agency: Jen Vazquez Media

Velia Beauty Co is a hair care brand built on education, ingredient transparency, and real solutions for women navigating hair and scalp changes over time. Alongside her product-based business, Velia co-hosts The Beauty Lab Podcast with Monina — a show focused on demystifying beauty myths and answering the questions women are already searching for.

When Velia came to us, she wasn’t looking for more ideas.

She wanted a system.

Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media (Marketing + Pinterest Agency)

The Starting Point: Built From Absolute Zero

When we started working together:

  • There was no podcast
  • There was no Pinterest account
  • There was no YouTube channel
  • There was no email marketing system
  • There was no repurposing workflow
  • There was no library of brand photos

Velia and her co-host knew early on that the only way they would stay consistent with the podcast was if someone else handled everything after recording.

They didn’t want to:

  • Learn marketing through free, disconnected content
  • Experiment with tools that wouldn’t be on brand
  • Spend time editing, uploading, writing, or scheduling

They wanted the podcast to become a discovery engine, not another responsibility.

The Goal: Visibility Without More Work

Velia was very clear about what she wanted:

  • Visibility without adding more to her plate
  • Consistency without burnout
  • Expert execution instead of DIY trial-and-error
  • A podcast that helped people discover both the show and her products

Her role needed to stay simple.

She and her co-host record the podcast.
That’s it.

Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media (Marketing + Pinterest Agency)

Our Approach: One Recording → A Full Marketing Ecosystem

We built a complete, done-for-you visibility system from the ground up.

Podcast + YouTube Management

We:

  • Traveled on-site to help set up lighting and tech the first time they recorded, so recording felt easy yet still professional
  • And now we take the raw video
  • Edit each episode
  • Publish to all podcast platforms
  • Upload and optimize every episode on YouTube

Blog + Show Notes (Dual Publishing)

Each podcast episode is repurposed into:

Same core content, different positioning — without duplicate SEO issues.

Pinterest Marketing (Started From Scratch)

We:

  • Created the Pinterest account from zero
  • Built keyword-focused boards
  • Published pins weekly
  • Used podcast episodes, blog content, and her freebie as evergreen traffic drivers

Pinterest now works quietly in the background, continuing to surface its content long after episodes are published.

Email Marketing (Done-For-You)

After about a year of podcast and Pinterest growth, Velia decided she didn’t want to implement her weekly emails herself.

We:

  • Set up her email marketing system from scratch
  • Write and send weekly emails
  • Include The Beauty Lab Podcast content
  • Strategically feature Velia Beauty Co products to support sales

This created a clean path from education → trust → product visibility.

Brand Photography for All Platforms

We also completed a brand photography shoot to create a cohesive image library for:

  • Website content
  • Blog posts
  • Pinterest pins
  • Podcast promotion
  • Email marketing

This ensured visual consistency across every platform and gave the brand a strong, recognizable presence wherever its content shows up.

Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media (Marketing + Pinterest Agency)

The Results

Pinterest Growth (Built From Scratch)

Pinterest was launched with zero existing data, followers, or traffic.

Since starting and managing Pinterest for Velia Beauty Co, the account has experienced sustained, measurable growth:

  • Followers increased by 600%
  • Monthly viewers increased by 231,000%
  • Outbound clicks increased by 2,700%

Pinterest now functions as an evergreen discovery platform, consistently driving traffic to:

  • Blog content
  • Podcast episodes
  • Lead magnets and freebies

All without the need for daily posting or ongoing manual effort from the client.

Podcast Growth (Built From Zero)

The Beauty Lab Podcast launched with no existing audience and no prior episodes.

Today, the podcast shows steady, healthy growth driven by evergreen beauty education:

  • 336 downloads in the last 30 days
  • 758 downloads in the last 90 days
  • 2,576 total downloads
  • Strong listenership across Apple Podcasts and Spotify

Because episodes focus on searchable, education-based topics, they continue to be discovered well after publishing — supporting long-term visibility for both Velia and her co-host.

Email Performance (New Channel)

Email marketing was added later and also started from scratch.

Early performance includes:

  • 221 total subscribers
  • 39% average open rate
  • 1.65% average click rate

List growth is driven by:

  • A “greasy hair” free guide
  • Existing salon clients
  • Hair product customers

Even in the early stages, email is already supporting education, trust-building, and product awareness.

The Outcome That Matters Most

Velia and her co-host:

  • Record the podcast
  • Hand off the files
  • Everything else runs

Their content now:

  • Lives on multiple platforms
  • Is repurposed automatically
  • Continues working long after it’s published
  • Supports both brand visibility and product sales

No scrambling.
No guesswork.
No burnout.

Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media (Marketing + Pinterest Agency)

Why This Works

This system isn’t about doing more content.

It’s about building one strong core asset — the podcast — and letting it power:

  • Blog content
  • Pinterest traffic
  • YouTube discovery
  • Weekly emails
  • Ongoing brand authority

One workflow.
Long-term visibility.
Marketing that fits real life.

Who This Is For

This type of system is ideal for:

  • Business owners who want visibility without more work
  • Podcast hosts who want consistency without burnout
  • Brands that want evergreen discovery instead of short-term spikes
  • Founders who want expert execution, not DIY overwhelm

About Jen Vazquez Media

At Jen Vazquez Media, I help female service providers simplify their marketing so it actually works — without needing more time, more content, or more hustle.

With over a decade of experience in marketing, Pinterest strategy, and brand photography, I focus on one thing: building clear, repeatable marketing workflows that bring in leads and fit real life. No guesswork. No spinning your wheels. Just systems that make sense and keep working in the background.

I believe marketing should feel supportive, not stressful. Whether you’re trying to get more eyes on your content, turn your blog into a traffic driver, or finally understand what to focus on each week, my work is about clarity, consistency, and ease.

If you’re tired of doing all the things and ready for a smarter way to show up, you’re in the right place.

Want help simplifying your marketing?

Explore DIY or Done With You services or free resources — and let’s make marketing feel doable again.

Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media (Marketing + Pinterest Agency)
Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media (Marketing + Pinterest Agency)
Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media
Case Study: Building an Evergreen Visibility System From Scratch by Jen Vazquez Media  of Velia Beauty Co and Moderne Beauty and The Beauty Lab Podcast

📌 DON’T FORGET TO PIN IT!

Case Study: Building an Evergreen Visibility System From Scratch Vfor elia Beauty Co + The Beauty Lab Podcast
Case Study: Building an Evergreen Visibility System From Scratch Vfor elia Beauty Co + The Beauty Lab Podcast
Case Study: Building an Evergreen Visibility System From Scratch Vfor elia Beauty Co + The Beauty Lab Podcast
Case Study: Building an Evergreen Visibility System From Scratch Vfor elia Beauty Co + The Beauty Lab Podcast
Case Study: Building an Evergreen Visibility System From Scratch Vfor elia Beauty Co + The Beauty Lab Podcast

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

a bunch of pinterest for the blog Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Hey — let’s get this party started! Pinterest just dropped their 2026 trend report, and honestly… it’s good. Like, really good. If you want your content to stand out next year, stay ahead of the curve, and actually create posts people are searching for, you’re in the right place.

I’m Jen, and I help service providers get more leads without posting every single day. I’ve used Pinterest since the invite-only beta days back in 2009, and I’ve seen firsthand how predictable this platform is when you understand search behavior.

This year’s report centers on three major themes: non-conformity, self-preservation, and escapism + play — which makes total sense because people want comfort, joy, and identity more than ever.

Let’s dig in.

What Is Pinterest Predicts (and Why It’s a Big Deal)?

Pinterest Predicts is Pinterest’s annual trend forecast built from real user behavior — not opinions, not vibes, not a random brainstorm. They analyze billions of searches and saves to spot what’s rising across beauty, home, food, fashion, travel, and lifestyle.

They look at:

  • What people are searching for
  • What they’re saving
  • What’s rising month over month
  • What’s becoming a global trend

And here’s the kicker — Pinterest has been accurate 80% of the time over the past few years. So when they say something is trending… it’s coming.

For service providers, that means this report is basically your shortcut to:

  • Knowing what visuals and topics will take off next year
  • Planning content before the trends hit the mainstream
  • Creating pins, blogs, and videos people are already curious about
  • Building offers aligned with what your future clients want

This is the good stuff.

Pinterest Predicts 2026 — All 21 Trends with Better Descriptions

Here are the full trends directly from Pinterest’s 2026 report, rewritten to be simple, clear, and helpful for your audience.

1. Cool Blue

Soft, icy, glacier-inspired blues showing up in beauty, weddings, drinks, events, and home. Calm, clean, almost futuristic. Great if you want your brand to feel fresh, clear, and grounded.

2. Gimme Gummy

A full-on texture moment. Think squishy, jelly, rubbery, glossy shapes — nails, phone cases, packaging, beauty looks. Perfect if you create fun, playful, sensory content or want your visuals to feel “touchable.”

3. Vamp Romantic

Moody, dark, emotional romance vibes. Deep reds, lace, candlelight, vintage glam, almost gothic but pretty. Fantastic for photographers, beauty pros, and anyone leaning into dramatic, emotional storytelling.

4. Neo Deco

A bold, glam revival of Art Deco: sleek geometry, chrome and brass, sharp lines, rich tones. Shows up in interiors, weddings, brand design, and events. Great if you want your brand to feel luxe, polished, and a little extra.

5. Pen Pals

Analog connection is back: letter writing, pretty stationery, filled-out postcards, journaling, and slow, intentional notes. Perfect for coaches, therapists, organizers, or anyone who talks about reflection, habits, or slowing down.

6. Darecations

Travel for the thrill, not just the rest. Think rafting, canyons, racing, adventure sports, and “I did something big” trips. Great for travel pros, retreat hosts, coaches, or anyone tying growth to courage and adventure.

7. Glamoratti

Maximalist ’80s glam: sequins, sparkle, big silhouettes, bold color, “too much” in a fun way. Amazing for event pros, brand photographers, and style experts who love bold, statement visuals.

8. Wilderkind

Delicate animal + nature aesthetic — butterflies, soft creature prints, subtle animal motifs, forest elements. Lovely for kids brands, family photographers, nature-inspired businesses, and soft storytelling visuals.

9. Laced Up

Doilies, lace, delicate trims, crochet, and old-school textile details. This shows up in fashion, table styling, weddings, and home. Great for brands that lean soft, romantic, sentimental, or vintage.

10. Brooched

Vintage brooches and pins as the star accessory — on blazers, hats, coats, bags, even hair. Nostalgic but playful. Stylists, photographers, and fashion/branding pros can have a lot of fun with this.

11. Glitchy Glam

Beauty and visuals that “miss the mark” on purpose — mismatched eyeliner, off-center shapes, broken graphics, distorted filters. Ideal for creators who want to talk about perfectionism, creativity, or embracing the mess.

IMAGE FOR BLOG Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Need Help?

If you want help with Pinterest next year, you’ve got two options:

Done-for-you management: We design your pins, set your strategy, and post everything for you so you don’t have to lift a finger.

DIY inside The Club: Templates, coaching, support, and simple step-by-step help to keep you consistent without burning out.  Come on in — it’s so much fun and it’s the easiest way to build a lead system you can trust.

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

12. Afrohemian Decor

Bold, bright, natural decor that blends African and boho — think woven baskets, rich prints, cultural textiles, plants, and layered textures. Perfect for home-focused brands, photographers, or anyone leaning into warm, cultural, lived-in spaces.

13. Mystic Outlands

Fairytale meets fever dream: misty forests, castles, glowing mushrooms, moody landscapes, fantasy travel. Great for retreats, travel brands, spiritual/wellness businesses, and magical brand visuals.

14. FunHaus

Elevated circus energy — stripes, bold shapes, playful layouts, “big top” vibes without looking like a kids’ party. Amazing for brands that want to feel fun, quirky, and slightly chaotic in a good way.

15. Poetcore

Soft, bookish, writer energy — journals, fountain pens, stacks of books, cozy nooks, long coats, satchels. Ideal for copywriters, coaches, educators, and anyone whose brand leans thoughtful, introspective, or quietly powerful.

16. Throwback Kid

Nostalgic kids’ outfits and toys inspired by past decades. Simple play, bold colors, classic shapes. Perfect for family photographers, educators, kid-focused businesses, and brands talking to millennial parents.

17. Scent Stacking

Layered fragrances instead of one “signature” scent — people building custom combos with mists, perfumes, oils. Nice hook for beauty pros, self-care brands, and anyone talking about “building your unique vibe.”

18. Cabbage Crush

Cabbage is the new cauliflower. Tacos, dumplings, kimchi, slaws, soups, roasted sides — budget-friendly, pretty, and versatile. Great for wellness pros, nutritionists, food creators, or anyone using food in content.

19. Opera Aesthetic

Opulent, dramatic, night-at-the-opera energy. Floor-length dresses, velvet, pearls, gloves, dramatic lighting. Perfect for luxury brands, photographers, event pros, and anyone leaning glamorous.

20. Khaki Coded

Desert-inspired utility style — khaki, sand tones, structured outerwear, pockets, cargo, and field details. Great for brands that want to feel grounded, capable, practical, and outdoorsy.

21. Extra Celestial

Sci-fi inspired looks and environments — holographic textures, space-y shapes, metallic touches, “straight out of a sci-fi movie” visuals. Ideal for tech, creative businesses, futurist brands, or anyone playing with bold, dreamy visuals.

Why Service-Based Businesses Should Care

If you want leads in 2026, here’s the simple truth:

Trends influence what people click.
Clicks turn into traffic.
Traffic turns into leads.

Pinterest is a search engine — like Google — so it knows what people are thinking about and planning next. This isn’t “cute ideas for a vision board.” This is user intent.

Here’s why it matters for your business:

You can stand out with fresh, on-trend visuals

Small shifts — colors, shapes, textures — make your pins feel new and clickable.

You understand what people will be searching for

This helps you create content that answers the demand before it spikes.

You build offers, blogs, and videos aligned with what people want

Your content becomes “yes, THAT’S it” instead of “ehhh, maybe later.”

You position your brand as the one who “gets it”

You don’t need to follow all 21 trends.
Just pick a few that feel like you!

12. Afrohemian Decor Bold, bright, natural decor that blends African and boho — think woven baskets, rich prints, cultural textiles, plants, and layered textures. Perfect for home-focused brands, photographers, or anyone leaning into warm, cultural, lived-in spaces. 13. Mystic Outlands Fairytale meets fever dream: misty forests, castles, glowing mushrooms, moody landscapes, fantasy travel. Great for retreats, travel brands, spiritual/wellness businesses, and magical brand visuals. 14. FunHaus Elevated circus energy — stripes, bold shapes, playful layouts, “big top” vibes without looking like a kids’ party. Amazing for brands that want to feel fun, quirky, and slightly chaotic in a good way. 15. Poetcore Soft, bookish, writer energy — journals, fountain pens, stacks of books, cozy nooks, long coats, satchels. Ideal for copywriters, coaches, educators, and anyone whose brand leans thoughtful, introspective, or quietly powerful. 16. Throwback Kid Nostalgic kids’ outfits and toys inspired by past decades. Simple play, bold colors, classic shapes. Perfect for family photographers, educators, kid-focused businesses, and brands talking to millennial parents. 17. Scent Stacking Layered fragrances instead of one “signature” scent — people building custom combos with mists, perfumes, oils. Nice hook for beauty pros, self-care brands, and anyone talking about “building your unique vibe.” 18. Cabbage Crush Cabbage is the new cauliflower. Tacos, dumplings, kimchi, slaws, soups, roasted sides — budget-friendly, pretty, and versatile. Great for wellness pros, nutritionists, food creators, or anyone using food in content. 19. Opera Aesthetic Opulent, dramatic, night-at-the-opera energy. Floor-length dresses, velvet, pearls, gloves, dramatic lighting. Perfect for luxury brands, photographers, event pros, and anyone leaning glamorous. 20. Khaki Coded Desert-inspired utility style — khaki, sand tones, structured outerwear, pockets, cargo, and field details. Great for brands that want to feel grounded, capable, practical, and outdoorsy. 21. Extra Celestial Sci-fi inspired looks and environments — holographic textures, space-y shapes, metallic touches, “straight out of a sci-fi movie” visuals. Ideal for tech, creative businesses, futurist brands, or anyone playing with bold, dreamy visuals. Why Service-Based Businesses Should Care If you want leads in 2026, here’s the simple truth: Trends influence what people click. Clicks turn into traffic. Traffic turns into leads. Pinterest is a search engine — like Google — so it knows what people are thinking about and planning next. This isn’t “cute ideas for a vision board.” This is user intent. Here’s why it matters for your business: You can stand out with fresh, on-trend visuals Small shifts — colors, shapes, textures — make your pins feel new and clickable. You understand what people will be searching for This helps you create content that answers the demand before it spikes. You build offers, blogs, and videos aligned with what people want Your content becomes “yes, THAT’S it” instead of “ehhh, maybe later.” You position your brand as the one who “gets it” You don’t need to follow all 21 trends. Just pick a few that feel like you. Quick + Easy Ways Service Providers Can Use These Trends Don’t worry — you don’t need a full rebrand or a huge overhaul. Tiny shifts can make your brand feel current, fresh, and super clickable next year. Here are simple ways to use these 2026 trends in your business: Update Your Brand Visuals (Without Starting Over) You can add small touches from these trends to refresh your look: Use Cool Blue, Poetcore neutrals, or Neo Deco gold tones for header graphics, buttons, or banners. Try Fun Haus or Gimme Gummy shapes for playful backgrounds or pop-out elements. Incorporate Extra Celestial sparkles or soft gradients in highlight covers or Canva templates. These are tiny updates that make your brand feel aligned with where your audience is going. Refresh Your Website for 2026 A few simple swaps go a long way: Replace outdated stock photos with nature-forward, Wilderkind-inspired images or soft, airy Cool Blue photos. Add lace textures (Laced Up) or minimal Deco lines (Neo Deco) as subtle accents on section dividers. Use handwritten fonts or stationery-inspired elements (Pen Pals) for testimonials or blog graphics. Your site will feel modern without losing your core brand. Give Your Social Content a Trendy Twist You don’t need new ideas — just new styling: Try “perfectly imperfect” layouts for Reels or carousels inspired by Glitchy Glam. Use Throwback Kid nostalgia for before/after posts, storytelling, or brand history content. Add Opera Aesthetic drama (rich colors, bold type) to promo graphics or launch slides. Make fun, playful visuals using Fun Haus stripes or shapes. These small updates help your posts blend in with what people are already loving. Refresh Your Pinterest Strategy Pinterest LOVES trends — so give the algorithm what it wants. Build themed boards around trends your clients might search: Cool Blue Weddings, Poetcore Branding, Afrohemian Home Office Inspiration, or Adventure Sessions (Darecation). Use trend language in your pin titles and descriptions to match search intent. Add trend-inspired backgrounds or overlays to your pin templates. This makes your content more discoverable right away. Inspire Your Client Work These trends work great for photographers, coaches, wedding pros, designers, and creative service providers. Photographers → offer mini sessions with Opera Aesthetic, Extra Celestial, Poetcore, or Cool Blue styling. Wedding pros → create planning guides tied to Neo Deco, Extra Celestial, Cool Blue, or Laced Up themes. Coaches → use Pen Pals or Poetcore vibes for journaling prompts or mindset content. Designers → use Afrohemian, Neo Deco, or Hypertek palettes in branding projects. You get to show that your work is current and deeply in tune with what people want. Create Trend-Based Lead Magnets or Content A few ideas you can make in an afternoon: A “2026 Trend Mood Board” for your niche A guide: “How to Use Pinterest Trends in Your Service-Based Business” A Reel series where each video breaks down a trend in 20 seconds A blog on “Which 2026 Trend Fits Your Brand Personality?” People LOVE trend content because it’s easy to understand and fun to share. Don’t forget: Tiny tweaks create big reach. I want to thank Pinterest for compiling all this date Pinterest Predicts 2026: https://business.pinterest.com/pinterest-predicts/ Tactical Tips: https://business.pinterest.com/pinterest-predicts/for-businesses/#get-tactical-tips Playbook: https://business.pinterest.com/pdf/pinterest-predicts/2026-marketing-playbook/

Quick + Easy Ways Service Providers Can Use These Trends

Don’t worry — you don’t need a full rebrand or a huge overhaul. Tiny shifts can make your brand feel current, fresh, and super clickable next year.

Here are simple ways to use these 2026 trends in your business:

Update Your Brand Visuals (Without Starting Over)

You can add small touches from these trends to refresh your look:

  • Use Cool Blue, Poetcore neutrals, or Neo Deco gold tones for header graphics, buttons, or banners.
  • Try Fun Haus or Gimme Gummy shapes for playful backgrounds or pop-out elements.
  • Incorporate Extra Celestial sparkles or soft gradients in highlight covers or Canva templates.

These are tiny updates that make your brand feel aligned with where your audience is going.

Refresh Your Website for 2026

A few simple swaps go a long way:

  • Replace outdated stock photos with nature-forward, Wilderkind-inspired images or soft, airy Cool Blue photos.
  • Add lace textures (Laced Up) or minimal Deco lines (Neo Deco) as subtle accents on section dividers.
  • Use handwritten fonts or stationery-inspired elements (Pen Pals) for testimonials or blog graphics.

Your site will feel modern without losing your core brand.

Give Your Social Content a Trendy Twist

You don’t need new ideas — just new styling:

  • Try “perfectly imperfect” layouts for Reels or carousels inspired by Glitchy Glam.
  • Use Throwback Kid nostalgia for before/after posts, storytelling, or brand history content.
  • Add Opera Aesthetic drama (rich colors, bold type) to promo graphics or launch slides.
  • Make fun, playful visuals using Fun Haus stripes or shapes.

These small updates help your posts blend in with what people are already loving.

Refresh Your Pinterest Strategy

Pinterest LOVES trends — so give the algorithm what it wants.

  • Build themed boards around trends your clients might search: Cool Blue Weddings, Poetcore Branding, Afrohemian Home Office Inspiration, or Adventure Sessions (Darecation).
  • Use trend language in your pin titles and descriptions to match search intent.
  • Add trend-inspired backgrounds or overlays to your pin templates.

This makes your content more discoverable right away.

Inspire Your Client Work

These trends work great for photographers, coaches, wedding pros, designers, and creative service providers.

  • Photographers → offer mini sessions with Opera Aesthetic, Extra Celestial, Poetcore, or Cool Blue styling.
  • Wedding pros → create planning guides tied to Neo Deco, Extra Celestial, Cool Blue, or Laced Up themes.
  • Coaches → use Pen Pals or Poetcore vibes for journaling prompts or mindset content.
  • Designers → use Afrohemian, Neo Deco, or Hypertek palettes in branding projects.

You get to show that your work is current and deeply in tune with what people want.

Create Trend-Based Lead Magnets or Content

A few ideas you can make in an afternoon:

  • A “2026 Trend Mood Board” for your niche
  • A guide: “How to Use Pinterest Trends in Your Service-Based Business”
  • A Reel series where each video breaks down a trend in 20 seconds
  • A blog on “Which 2026 Trend Fits Your Brand Personality?”

People LOVE trend content because it’s easy to understand and fun to share.  Don’t forget: Tiny tweaks create big reach.

I want to thank Pinterest for compiling all this date

Pinterest Predicts 2026: https://business.pinterest.com/pinterest-predicts/ 

Tactical Tips: https://business.pinterest.com/pinterest-predicts/for-businesses/#get-tactical-tips 

Playbook: https://business.pinterest.com/pdf/pinterest-predicts/2026-marketing-playbook/ 

📌 DON’T FORGET TO PIN IT!

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Pinterest Trends for September: What to Pin Now for Traffic and Leads

Pinterest Trends for September: What to Pin Now for Traffic and Leads by Jen Vazquez Media

Pinterest Trends for September: What to Pin Now for Traffic and Leads

September is here, and you know what that means—it’s time to dig into what’s trending on Pinterest and how you can use it to show up for your dream clients. Whether you’re a coach, wedding pro, photographer, or any kind of service provider, Pinterest is where people are already planning ahead. And the best part? You can meet them right where they’re searching.

So let’s talk about what’s trending in September 2025 and how you can turn these trends into leads, clients, and a business that runs smoothly through the busy season.

Why Pinterest Trends Matter Right Now

Unlike Instagram or TikTok, Pinterest isn’t about what’s happening today—it’s about what’s coming next. People go there to plan, not just scroll. They’re looking for ideas, answers, and inspiration for the future. And September is prime time to show up with seasonal content that positions your business as the solution they’re searching for.

Top Pinterest Trends for September 2025

1. Fall Décor and Cozy Vibes

Pumpkins, plaid, warm tones—Pinterest is fully in cozy fall mode.

  • Coaches: share fall reset routines, journaling prompts, or cozy morning habits.
  • Photographers: write a blog about what to wear for fall sessions or pin inspiration for mini shoots.
  • Wedding pros: showcase fall wedding venues, florals, and dreamy autumn color palettes.

2. Halloween Planning

Yes, even in September, people are already saving costume ideas, party themes, and spooky DIY projects.

  • Think Halloween brand photo shoot inspiration.
  • Share fun ways to market your business for Halloween.
  • Or create a Halloween-themed freebie to grow your email list.

Marketing + Pinterest Tools

Think of the Visibility Shop as your shortcut to showing up online without the stress. It’s packed with done-for-you templates, AI tools, and marketing resources that cut hours of work into just minutes. Whether you need Pinterest graphics, content prompts, or a full account refresh, you’ll find everything in one place—so you can spend less time stuck on marketing and more time serving your clients.

3. Back-to-Routine + Productivity Hacks

Summer’s over, and people are craving systems and structure.

  • Coaches: talk about resetting workflows or re-engaging clients.
  • Service providers: share goal-setting tools, Q4 planning strategies, or productivity hacks.

4. Holiday Marketing Prep

It feels early, but Pinterest users are already searching for holiday content. From gift guides to promo calendars, now’s the time to start pinning.

  • Service providers: share giftable offers, your go-to tools, or tips for prepping for Black Friday and holiday sales.

What to Create and Pin in September

Here are some quick-win ideas:

  • A blog post or reel about prepping for holiday season.
  • Pins with cozy fall graphics that link to your offers.
  • A carousel or reel with a reset routine checklist.
  • A seasonal freebie like a fall wedding checklist or launch planner.

Remember—Pinterest is a slow burn. Ideally, you want content live 2–3 months before the season. But don’t let a late start stop you! Pin it now, because next year it will rise again at the right time.

Staying Consistent with Trends

You don’t have to do all the things. Pick one or two trends that fit your brand, go all in, and create a mix of content. One blog post, several keyword-rich pins, and maybe a short video to repurpose everywhere (including Pinterest). That’s exactly the strategy I teach inside my club—where you get templates, done-for-you trend breakdowns, and the support to stay consistent without burning out.

So tell me: what are you planning to pin this September? Drop it in the comments—I’d love to brainstorm with you!

DON’T FORGET TO PIN IT!

Fall Content Ideas for Pintere stPinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez
What to Pin in September Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez
Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez
September Pinterest Trends Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez
Holiday Prep Starts Now Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez

Local SEO Tips for Service Providers: How to Book More Clients in Your Area

Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast. on Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

34 | Local SEO Tips for Service Providers: How to Book More Clients in Your Area

Hey there! Welcome back to the Marketing Duo Podcast—the place where ambitious female founders learn smart, simple strategies to grow their businesses without burning out. Today, we’re talking about something that every local service provider must pay attention to: local SEO.

If you’ve ever wondered how to get more clients in your city (without spending all day posting on social media), this episode is for you. Whether you’re a photographer, therapist, or service provider with in-person clients, local SEO can help you get found right where you are.

Why Local SEO Matters

When someone searches “photographer near me” or “therapist in Albany,” Google is pulling from local results. That’s why having a Google Business Profile is so important—it’s free, powerful, and takes less than 20 minutes to set up. Even if you’re not fully local, Google still rewards you for using their tools.

I’ve personally booked clients like a competitive volleyball league and even Kaiser Permanente—just because they found me on Google Business. That’s the power of showing up where people are already searching.

How to Set Up Your Google Business Profile

Setting up your profile is simple:

  • Register your business and verify your location. (Sometimes it’s a text, other times a live video walk-through.)
  • Upload photos—your logo, your workspace, even your parking lot (yes, people care about parking!).
  • Add your services and starting rates. This saves time for you and your clients.

Don’t worry if you work from home—you can hide your address and just list your service area.

The Power of Reviews

Once your profile is live, reviews are the magic sauce. Ask your clients to leave a review right after working with you, and make it easy by giving them prompts like:

  1. How did you feel before working with me?
  2. How did you feel during the process?
  3. How do you feel now?

Always respond to reviews—good or bad. A thoughtful response to a negative review can actually build more trust than ignoring it.

Use Location-Specific Keywords

On your website and even on Pinterest, include keywords tied to your area. For example, if you’re a Bay Area photographer, use variations like “Bay Area photographer,” “San Jose photographer,” and “Silicon Valley photographer.” This makes it easier for clients in those locations to find you.

You can also create location-specific service pages on your site. Example: “Acupuncture in Albany, New York.” These pages show Google exactly where you serve clients and boost your chances of showing up in local searches.

Final Thoughts

Local SEO isn’t complicated—it’s about meeting your dream clients where they already are. Start with a Google Business Profile, gather reviews, and add location-specific keywords to your content. The best part? These steps keep working for you long after you set them up.

Sign up for Cinthia’s help here:

DON’T FORGET TO PIN IT!

Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast
Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast
Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast
Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast
Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast

284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones

284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez

Effortless Testimonial Gathering for Service Providers

How to Get Testimonials That Sell: A Simple System for Service Providers

Are you skipping testimonials because asking feels awkward? Or maybe the ones you do get sound more like vague compliments than reasons to hire you? You’re not alone—and today we’re fixing that. In this episode, I sat down with Kris Jones of Red Door Designs to talk about how to collect client stories that actually convert. Whether you’re a photographer, coach, or creative service provider, these tips will help you create a repeatable system to gather, refine, and use testimonials to attract more of the right clients—without sounding salesy or generic.

Disclosure: This blog may contain affiliate links, which means I may earn a small commission if you choose to make a purchase through them—at no additional cost to you. I only rec

Why Most Testimonials Fall Flat (And What to Do Instead)

So many service providers rely on word-of-mouth or referrals—but those can be inconsistent. When you use storytelling and social proof the right way, your testimonials become your best marketing tools. Kris shared that the most powerful testimonials aren’t about you being “great”—they’re about your client’s transformation. Think: “I went from zero leads to booking 4 clients in two weeks” instead of “She’s amazing to work with.”

The key? Ask the right questions that guide your client to tell the story—from struggle to success.

The 3-Step Testimonial Gathering Formula

Kris recommends asking your client these three questions via email (or Zoom, if you’re recording video):

  1. What were you struggling with before we worked together?
  2. How did that struggle make you feel?
  3. What happened for you as a result of our work together—and how did that make you feel?

Bonus question: What would you say to a friend who was on the fence about working with me?

This simple framework invites emotion, detail, and proof—all the elements that make a testimonial feel real and relatable. Pro tip: Always ask permission to use it in your marketing, and pair testimonials with a photo whenever possible.

Where and How to Use Testimonials in Your Marketing

Once you’ve got them, don’t let those golden words sit in your inbox. Kris suggests:

  • Adding testimonials directly on your website at key decision points (right before a CTA)
  • Embedding video testimonials into your emails or sales sequences
  • Turning strong testimonials into social media graphics and captions
  • Repurposing them as mini case studies on your blog

A short, two-sentence testimonial with a clear before-and-after is often more powerful than a long-winded paragraph. Less is more—as long as it’s specific.

Storytelling: Your Secret Weapon for Standing Out

Tired of blending in? Kris reminded us that your story is your biggest differentiator. You might be in a saturated market, but no one else has your journey. Position yourself as the guide—not the hero—and show your clients what’s possible for them.

When your story is clear, client-focused, and repeated across platforms (yes, repetition matters), your brand becomes memorable and magnetic.

Where to Find Kris:

Links Mentioned:

  • Descript: an AI-powered platform that combines transcription, audio editing, and video editing capabilities into a single, user-friendly tool
  • Storybrand book: New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

DON’T FORGET TO PIN IT!

284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez
284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez
284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez
284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez