Elevate Your Service-Based Business with a Pinterest Manager

Marketing, Pinterest

Elevate Your Service-Based Business with a Pinterest Manager by Jen Vazquez Media - Pinterest Manager for service based businesses

Elevate Your Service-Based Business with a Pinterest Manager

As a successful businesswoman, you’ve reached a stage where your time is more valuable than ever. You’re thriving, but you know there’s always room to grow. Imagine doubling your website traffic while reclaiming hours in your workday. Sounds dreamy, right? That’s where a Pinterest manager steps in, transforming your business with expertise and efficiency.

Welcome back, for those new people who just joined, we provide tips and advice on Marketing from Pinterest to AI, to content creation and lead generation. If those sound good, a simple reminder to subscribe!

The Benefits of Working with a Pinterest Manager

 

More Time for What Matters

When you outsource your Pinterest management, you free up precious hours to focus on what you love and what drives your business forward. You get more time back in your workday, allowing you to hone your services, connect with clients, or even take a well-deserved break.

Double the Traffic

As an expert who has been using Pinterest since 2009, I’ve seen firsthand how a well-executed Pinterest strategy can double, even triple, your website traffic. My clients don’t just see growth in their Pinterest followers; they see tangible results in their business metrics, particularly in outbound clicks which drive potential customers to their sites.

Expertise and Industry Knowledge

As a seasoned Pinterest user and brand photographer, I bring a unique blend of skills to the table. I understand the intricacies of Pinterest marketing and how to craft compelling visuals that convert. My team and I are dedicated to optimizing your Pinterest presence, ensuring your brand stands out and attracts the right audience.

Not Ready for Pinterest Management?

Not Ready for Pinterest Management or prefer to DIY? Pinterest Strategy Club can help you learn from me live 3 times a month!  Pinterest Strategy Club is a community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Things to Consider When Hiring a Pinterest Manager

 

Experience and Proven Success

Look for a manager who has a track record of success. I’ve been leveraging Pinterest since 2009, helping other service based businesses like yours grow not just in popularity but in meaningful engagement and conversions.

Industry Knowledge

A Pinterest manager who understands your industry can tailor strategies to your specific needs. My background in brand photography and marketing means I know what works and what doesn’t in the world of visual content and sales.

Comprehensive Support

Choose a manager with a dedicated team that can devote the time and resources necessary to achieve the best possible results for your business. With a team behind me, we ensure that your Pinterest strategy is always on point and effective.

Ready to Take the Next Step?

If you’re ready to elevate your business, schedule a free consultation with me today. Let’s discuss how Pinterest management can be the game-changer your business needs. Together, we’ll craft a strategy that drives traffic, boosts your online presence, and helps you achieve your business goals.

Bottom Line

Investing in a Pinterest manager is about more than just growing your Pinterest following. It’s about driving real results for your business, freeing up your time, and leveraging expert knowledge to enhance your marketing strategy. Ready to see the difference? Schedule your free consultation today and let’s make your business shine on Pinterest!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Management_ A Game Changer for Your Business - a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Maximize Your Business Potential with a Pinterest Expert by Jen Vazquez Media - Pinterest Manager for service based businesses
Elevate Your Business with a Pinterest Manager by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Transform Your Business with Pinterest Management by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Why You Need a Pinterest Manager for Your Business by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Content Creation, Marketing, Pinterest

yellow gold pinterest pin with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Ready to dive into the world of Pinterest but unsure whether to hire a Pinterest Manager or a VA who pins? Let’s break it down and help you make the best choice for your business.

Expertise in Pinterest Algorithms

Pinterest Manager

Think of a Pinterest Manager as your go-to guru who’s always ahead of the curve. They not only stay updated on algorithm changes but also anticipate trends and understand what grabs Pinterest users’ attention. They’re like a Pinterest psychic, aligning your content with both current and future trends.

VA Who Pins

A VA knows the basics and can handle the day-to-day tasks like a pro. They’re great at execution but might not dive as deeply into the strategic foresight that a Pinterest Manager brings to the table.

Strategic Pinning and Content Creation

Pinterest Manager

Crafting a solid pinning strategy requires more than just knowing your audience—it’s about predicting shifts in Pinterest’s content preferences. A Pinterest Manager tailors your content to fit seamlessly into Pinterest’s ever-changing ecosystem.

VA Who Pins

Your VA can create eye-catching pins and manage your schedule like a champ. They’re perfect for executing a strategy but might need guidance when it comes to formulating the big picture. This is where collaboration with a Pinterest Manager can shine.

Analytics and Performance Tracking

Pinterest Manager

When it comes to analytics, a Pinterest Manager digs deep. They decipher patterns, identify opportunities, and continually optimize your strategy based on data-driven insights. It’s about more than just numbers—it’s about making those numbers work for you.

VA Who Pins

VAs can handle basic analytics and provide essential performance data. However, the level of analysis and strategic perspective might not match that of a Pinterest Manager, who can turn data into actionable strategies.

Engagement and Community Building

Pinterest Manager

Building a community on Pinterest involves more than just pinning. A Pinterest Manager actively engages with followers, understands the audience’s pulse, and weaves your brand into the Pinterest community fabric.

VA Who Pins

VAs can assist with community management and efficiently execute tasks. However, the strategic side of community building is where a Pinterest Manager truly shines.

Who’s Right for You?

Choosing between a Pinterest Manager and a VA who pins depends on your business goals. For a long-term, strategic partnership deeply rooted in Pinterest’s intricacies, a Pinterest Manager is your ideal collaborator. If you need efficient task execution, a VA who pins is your go-to support.

Your Next Steps

Pinterest VIP Day

If you have a VA handling the day-to-day, I can help create the strategy and workflow they need. Book a Pinterest VIP Day and let’s build a winning strategy together!

Pinterest Management

Want to leave it all to the experts? Hire Jen Vazquez Media for your Pinterest Management. We’ll take care of everything, ensuring your Pinterest presence is top-notch and continually optimized.

Ready to take your Pinterest game to the next level? Let’s navigate this landscape together and grow your business!

Here is more information that may be helpful!

Don’t Forget to Pin It!

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Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Content Creation, Marketing, Pinterest

orange background with white letters saying Pinterest Analytics Made Easy: Turn Numbers into Business Growth by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Hey there! I’m Jen, and just like you, I adore Pinterest for both fun and business.

Let’s be real—while creating awesome pins and engaging with your audience feels great, we all need to know if our efforts are truly paying off. That’s where Pinterest Analytics comes in, and I’m here to make it easy peasy for you. Ready to dive in? Let’s go!

Finding Your Pinterest Analytics

First things first, let’s locate those magical analytics. Open up Pinterest on your desktop—trust me, it’s easier to see all the data when you’re on a bigger screen. Make sure you’re logged into your business account. Click on your profile picture at the top right, then head over to the ‘Business Hub’ on the far left. Voila! You’ve officially entered the analytics zone.

At first glance, it might seem overwhelming. Don’t freak out. You don’t need a math degree to get this—promise!

Understanding Key Metrics

Alright, let’s break down the essential metrics you should keep an eye on:

Impressions

Think of impressions as your pin’s first impression—pun intended! It’s the number of times your pins appear on users’ screens. They could be on page five of search results, but hey, it counts.

Pin Clicks

Pin clicks are when someone taps on your pin for a closer look. Whether it’s in their feed or search results, if someone clicks through to see your pin’s full details, that’s a win in my book!

Saves

When someone loves your pin enough to save it to one of their boards, that’s a big thumbs-up. While it’s great for Pinterest’s algorithms, it’s not the full story. Saves show engagement, but you won’t always know the exact user intention behind it.

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Profile Visits

If your pin intrigues someone enough to check out your profile, you’re doing something right. Profile visits mean more eyes on all your pins at once, which definitely helps build your follower base.

Followers

Speaking of followers: keep track of those new fans! Growing your follower count is a clear sign that your content resonates with people.

Reactions and Comments

Likes, hearts, and comments are gold. They not only show that people appreciate your content, but they also add social proof—making other users more likely to engage too.

Outbound Clicks

These are the “money clicks.” Outbound clicks indicate that people are heading to your website, blog, or service page from your pin. This is where you turn browsers into customers.

Video Metrics

If you’re sharing video pins, you’ll want to monitor these additional stats:

 

  • Video Views: Total number of times your video is viewed, even for a few seconds.
  • 10-Second Plays: If someone watches your video for at least ten seconds, they’re interested—celebrate that!
  • Average Play Time: How long on average people watch your video. Use longer watch times to gauge what content is truly captivating.

The Big Picture

Pinterest Analytics isn’t just about minute-to-minute updates. It’s about seeing long-term trends too. For example, compare your current data with last year’s numbers to understand seasonal trends. Trending down this month? It might just be a slow season—don’t stress.

When it comes to business growth on Pinterest, two metrics are your BFFs: pin clicks and outbound clicks. Focus on these to really understand if your Pinterest strategy is working. But hey, don’t neglect the other metrics. Pinterest cares about them, so should you, to keep those eyes on your pins.

Embrace Change

Remember, social media is always evolving—Pinterest included. Algorithm updates, new features, and disappearing tools can feel like a whirlwind. Stay focused on your goals, and adjust your strategies based on the metrics that matter most to you.

Want to keep all these numbers in check without the headache? Check out my Pinterest Analyzer. It’s a Google spreadsheet to help you track what really matters, helping you spot trends and adapt accordingly.

Need a Little More Help?

I totally get it. Analytics can feel overwhelming. If you need more personalized advice, consider joining my Pinterest Strategy Club. We have live calls where I help you navigate your analytics and strategies in real-time. Plus, my email list is full of updates and tips to keep your Pinterest game strong.

SIGN UP NOW

📌 Happy pinning, my friends!

And remember, you’re not alone in this. Hit me up for more awesome resources and let’s make your Pinterest a key player in your business growth. You’ve got this! 🤗

Here is more information that may be helpful!

Don’t Forget to Pin It!

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What Are People Searching For This Week on Pinterest (The third week of June)?

Pinterest

four images of summer and fourth of july with words saying What are people searching for this week on Pinterest.

What Are People Searching For This Week on Pinterest in June?

Hey there! I’m Jen, your friendly marketing cheerleader, here to break down what’s trending on Pinterest this week. Let’s dive into the latest search insights and how you can use them to boost your business. 🌟

Current Pinterest Trends: Stars, Stripes, and Sunshine 🌞

This week, Pinterest’s search landscape is buzzing! Key Trends this week include:

  • A 120% increase in “outdoor oasis” searches
  • A 2.5 times increase in “peach crisp with fresh peaches”
  • A six times increase in “firework nails”
  • A 70% increase in “wasp sting remedy”
  • A four times increase in “glamping” (thanks to the adventurous Gen Z)
  • A whopping 160% increase in “snacklebox ideas” among millennials
  • A 2.5 times increase in searches for 4th of July food and barbecue party ideas

All these trends can be explored in more detail on trends.pinterest.com

Behind the Trends

Pinterest is the go-to platform for future-forward ideas, with over 518 million users seeking tomorrow’s inspiration today. Each week, ‘Pinterest Predicts Weekly’ highlights search trends across various categories, regions, and demographics, offering valuable insights for your content strategy.

What’s Trending Now? Stars, Stripes, and Sunshine

The summer holiday spirit is in full swing! From festive block parties and parades to lakeside lunches and fireworks, people are on the hunt for ways to celebrate. Noteworthy search trends over the last three weeks compared to the previous three include:

  • Outdoor Oasis: 120% increase
  • Fun Drinks Alcohol: 105% increase
  • Lemonade Stand Sign: 100% increase
  • Summer Meals for a Crowd: 45% increase
  • How to Pack a Watermelon: 45% increase
  • American Flag Sweater: 35% increase

Category Trend: Pops of Patriotism

Prepping for an epic Fourth of July? Search trends show:

  • Peach Crisps with Fresh Peaches: 2.5 times increase
  • Cherry Recipes: 120% increase
  • Grilled Romaine Salad: 35% increase
  • White Sangria: 25% increase

Beauty and Health

In beauty:

  • Firework Nails: Six times increase
  • American Flag Nails: 95% increase
  • Blue Natural Hair: 55% increase
  • Summer Nails Red: 50% increase

In health:

  • Wasp Sting Remedy: 70% increase
  • Sunburn Relief: 70% increase
  • Bug Bite Relief: 65% increase
  • Sunburn Remedies: 60% increase

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Audience Trends: Gen Z and Millennials

Gen Z Seek Summer Fun

Gen Z is gearing up for some summer adventures with:

  • A four times increase in searches for “glamping”
  • A 115% increase in “fun summer activities”
  • An 80% increase in “socializing, summer camp”
  • A 55% increase in “road trip”
  • A 25% increase in “yacht party”

Millennials Love Snacklebox Ideas

Millennials are all about innovative picnic ideas and more:

  • 160% increase in “snacklebox ideas,” which sounds fascinating!
  • 100% increase in “festival fits”
  • 45% increase in “parade float ideas”
  • 40% increase in “fireworks”
  • 25% increase in “luxury picnic”

Moment Spotlight: Fourth of July 📅

Searches for Fourth of July are soaring as Pinterest users plan their celebrations:

  • 2.5 times increase in “Fourth of July food barbecue party ideas”
  • Two times increase in “Fourth of July charcuterie board” and “Fourth of July fits”
  • 180% increase in “Fourth of July cocktails”
  • 135% increase in “Fourth of July decorations outdoor”
  • 40% increase in “Fourth of July tablescapes”
Get inspired by the "Summer Spreads" board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

Featured Board: Summer Spreads

Get inspired by the “Summer Spreads” board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

So there you have it—tons of fun, actionable trends to incorporate into your marketing! Remember, leveraging these insights is like chatting with your best friend about what’s hot this summer. Let’s make the most of these trends and work smarter, not harder, in your marketing journey.

Happy pinning! 😊

Here is more information that may be helpful!

Don’t Forget to Pin It!

Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media