Pinterest Spring Trends 2025: What’s Hot & How to Market It

Marketing, Pinterest, Pinterest Trends, Podcast

flowers pinks lavener in a white vase

Pinterest Spring Trends 2025: What’s Hot & How to Market It

Spring is just around the corner, and Pinterest users are already planning their next moves. Whether it’s updating wardrobes, redecorating homes, or preparing for vacations, searches related to spring are skyrocketing. With over 537 million monthly active users, Pinterest is a powerful tool for identifying trends before they take off elsewhere.

If you’re a business owner or content creator, leveraging Pinterest trends can help you stay ahead of the curve. Let’s dive into this week’s top Pinterest trends and how you can use them to grow your business.

Key Pinterest Trends This Week

Here are some of the biggest Pinterest search increases over the past few weeks:

 ✅ Nature Photography: 4x increase in searches for amazing nature photos
 ✅ Fashion: 2.5x increase in searches for winter-to-spring transition outfits
 ✅ DIY Home Decor: 160% increase in searches for DIY wind chimes
 ✅ Men’s Fashion: 90% increase in searches for spring outfits for men
 ✅ Mardi Gras: 70% increase in searches for Mardi Gras food

These trends highlight a shift toward seasonal transitions, travel, and home refreshes, making now the perfect time to create content around these topics.

Category Trend: New Season, New Look

People are eager to refresh their style and surroundings. Here’s what’s trending in fashion and home decor:

Women’s Fashion Trends

 📌 2.5x increase in searches for winter-to-spring transition outfits
 📌 2.5x increase in baggy leggings
 📌 80% increase in searches for spring dresses
 📌 75% increase in searches for spring capsule wardrobes

Men’s Fashion Trends

 📌 90% increase in searches for spring outfits for men
 📌 45% increase in searches for jorts (jean shorts)
 📌 45% increase in denim blazer outfits
 📌 30% increase in gray sweatpants outfit ideas

Home Decor Trends

 📌 165% increase in searches for green vanities
 📌 160% increase in DIY wind chimes
 📌 155% increase in wildflower tablescapes
 📌 65% increase in spring porch decor

💡 Marketing Tip: If you’re in the fashion or home decor space, now’s the time to create Pinterest content featuring spring outfit ideas, DIY decor, and seasonal refresh tips.

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✅ Learn how to find and use Pinterest trends for your business
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Regional Pinterest Trends

Different regions of the U.S. are preparing for spring in unique ways.

Midwest: Spring Home Refresh

 🏡 150% increase in searches for spring decorating ideas
 🏡 145% increase in spring decor
 🏡 135% increase in deck ideas
 🏡 125% increase in sunroom ideas

Northeast: Vacation Mode On

 🏝️ 3x increase in searches for Aruba vacation outfits
 🏝️ 2x increase in vacation nail designs
 🏝️ 165% increase in tropical vacation outfits
 🏝️ 135% increase in beach house decor

West Coast: Weather-Ready Wardrobes

 🌬️ 3x increase in searches for windy day outfits
 🌧️ 145% increase in searches for rain boots outfits
 🧥 165% increase in searches for windbreaker outfits
 👕 125% increase in spring outfit ideas

Southeast: Relaxation Vibes

 🌊 150% increase in pool deck decorating ideas
 🌿 135% increase in spring front porch decor
 🏊 135% increase in pool landscaping ideas
 🪑 130% increase in searches for porch swings

💡 Marketing Tip: If you target specific regions, tailor your content to reflect these location-based trends.

Mardi Gras Spotlight

With New Orleans hosting major events, Mardi Gras-related searches have surged:

 🎭 140% increase in searches for New Orleans food
 🎨 70% increase in Mardi Gras makeup ideas
 🥘 70% increase in Mardi Gras food
 👗 50% increase in Mardi Gras outfits
 💅 45% increase in Mardi Gras nail designs
 🎉 35% increase in Mardi Gras party inspiration

💡 Marketing Tip: If your brand is in the food, beauty, or fashion industry, now is the time to post Mardi Gras-themed content for increased visibility.

board on Pinterest called Aesthetic organization DIYs

Featured Pinterest Board: Spring Cleaning

Spring isn’t just about fashion and decor—it’s also about getting organized! Pinterest users are looking for aesthetic organization ideas, from jewelry displays to skateboard shelves.

Check out the Pinterest Board here!

Final Thoughts

Pinterest is a powerful tool for predicting trends before they go mainstream. By leveraging these insights, you can create timely, engaging content that resonates with your audience.

📌 Want to learn how to use Pinterest Trends for your business?  Join the Pinterest Trends Challenge: https://learn.jenvazquez.com/challenge

Stay ahead of the trends, and I’ll see you next week!

Don’t Forget to Pin It!

pin with flowers on it and words: Boost Your Business with Pinterest_ What’s Trending in 2025 by Marketing Strategy Academy Podcast with Jen Vazquez
tulips in orange with blue sky and words: How to Use Pinterest Trends for Marketing in 2025 by Marketing Strategy Academy Podcast with Jen Vazquez
colorful flowers in a field and words: Pinterest Marketing in 2025_ Use Trends to Get More Views by Marketing Strategy Academy Podcast with Jen Vazquez
Green pin with beautify trees with pink flowers and words: Pinterest Predicts 2025_ What It Means for Your Business by Marketing Strategy Academy Podcast with Jen Vazquez
field of flowers image and words on a Pinterest Pin with words: Seasonal Pinterest Trends_ Grow Your Business This Spring by Marketing Strategy Academy Podcast with Jen Vazquez

Pinterest Trends Weekly: Vibe Check

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly_ Vibe Check by Jen Vazquez Media

Pinterest Trends Weekly: Vibe Check

Hey there! I’m back with this week’s Pinterest trends, and it’s all about blending bold styles and innovative ideas to truly make the season your own. This week’s theme? Vibe check. Let’s get this party started!

Top Trends

People on Pinterest are totally diving into some amazing and super creative ideas this week. Just check out these mind-blowing stats:

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, we can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

How To Use Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out my How to Use Pinterest Trends Masterclass from a few weeks ago! We dug deep into where to find Pinterest trends, strategize, and use them in your business.

Sign up below for FREE and start smashing your Pinterest goals.

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Growing Trend: Magic Moments

Festive micro-events are all the rage this fall. Just look at these growing search terms over the last three weeks compared to the previous three weeks:

  • Fall Sleepover Ideas: Up by 160%
  • Fall Appetizers for Party: Increased five times
  • Face Paint Ideas for Football Games: Doubled
  • Gold Theme Birthday Party: Up by 105%
  • Bonfire Party Ideas: Up by 40%

Fresh & Fun: Category Trends

People on Pinterest are Spicing Up Their Fall Routine

In the Hobbies category:

  • Equestrian: Four times more searches
  • Coil Pottery: Four times more searches
  • Cool New Gadgets: Increased 2.5 times
  • Coloring Pages for Grown-Ups: Increased 2.5 times
  • Cookbooks: Up by 50%

In the Food category:

  • Football Sunday Food: Nine times more searches
  • Baking Bread: Six times more searches
  • Caramel Apple Sangria: Tripled
  • Red Velvet Cinnamon Rolls: Tripled
  • Persimmon Recipes: Up by 100%

In the Beauty category:

  • Moscow Mule Nails: 21 times more searches
  • Beetlejuice Makeup: 10 times more searches
  • Chocolate Glazed Nails: Five times more searches
  • Edgy Pixie Hairstyles: Up by 160%
  • Oil Spill Hair: Up by 155%

Audience Spotlight: Gen Z Zest

Gen Z is riding a wave of creative and bold aesthetics, making unique statements everywhere. Growing searches by Gen Z over the last three weeks compared to the previous three weeks include:

  • Chocolate Copper Hair: Four times more searches
  • Dopamine Decor: Doubled
  • Unique Hair Color: Up by 50%
  • Creative Birthday Cakes: Up by 35%
  • Campfire Aesthetic: Up by 25%

Pinterest Predicts: Hot Meals and Melty Metallics

Melty metallics are making their way into the mainstream as people trade in their trusty neutrals for something a bit more hardcore. Over the last three weeks compared to the previous three weeks, there’s been:

  • Copper Chrome Nails: Tripled
  • Scrap Metal Art: Up by 130%
  • Silver Heels: Up by 60%
  • Silver Nails: Up by 50%
  • Silver Boots Outfit: Up by 45%
  • Silver Makeup: Up by 45%
Pinterest Board "Fall Breads To Bake Now" by Jen Vazquez Media

Featured Board: Recipes to Loaf

From classic pumpkin to creative twists, find a variety of seasonal loaves to enjoy any time of the day. Check out the Pinterest board here. 

Have an amazing day!

Don’t Forget to Pin It!

Pinterest Marketing Trends_ Beauty and Fashion Insights by Jen Vazquez Media
Pinterest Marketing Trends_ Using Food Trends to Drive Engagement by Jen Vazquez Media
Pinterest Marketing Trends_ How to Ride Niche Trends for Business Growth by Jen Vazquez Media
Gen Z's Pinterest Trends_ Boost Your Visibility with Trending Hair Topics by Jen Vazquez Media
Pinterest Marketing Trend_ How to Leverage Seasonal Content for Service Providers by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Amped Up Aesthetics

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly_ Amped Up Aesthetics by Jen Vazquez Media

Pinterest Trends Weekly: Amped Up Aesthetics

I’m back with the latest Pinterest trends, and this week, it’s all about amped-up aesthetics! From unexpected textures and patterns to bright colors and trending styles, this week’s searches on Pinterest are focused on achieving those one-of-a-kind looks. So, let’s get this party started and dive right into these exciting trends.

Key Trends This Week

First off, here are this week’s big hitters:

But before we get too deep, let’s chat about the why behind these trends.

Where do these trends come from?

Pinterest is your go-to for forward-thinking ideas. With more than half a billion people using Pinterest to find tomorrow’s inspiration, it’s unique in spotting current trends and predicting future ones. Each week, Pinterest Predicts Weekly highlights actionable search trends across various categories, regions, and demographic groups. You can discover these trends yourself at or head over to the analytics area on your Pinterest page.

Growing Trend? Vibe Check!

The vibes on Pinterest this week are immaculate! Searches are booming across top trends, reflecting diverse and fun aesthetics. Compared to the previous three weeks, here’s what’s trending:

  • 18 times increase in searches for hardcore punk.
  • 5 times increase in surrealism.
  • 130% increase in equestrian aesthetic.
  • 65% increase in emo grunge.
  • 55% increase in aquascape aquarium.

How To Use Pinterest Trends Masterclass

Join me for a free masterclass, “How to Use Pinterest Trends” In this session, I’ll show you how to tap into the power of Pinterest Trends to boost your brand’s visibility and drive more traffic to your content. Whether you’re new to Pinterest or looking to refine your strategy, this masterclass will provide actionable tips and insights to help your business stand out. Plus, by attending live, you’ll have the opportunity to ask me questions directly and access an exclusive bonus.

\Don’t miss out—save your spot today!

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Category Trend: Vivid Visuals

Pinterest users are on the hunt for vibrant visual inspiration, whether it’s for decor, personal styling, or events. Here’s the scoop for the last three weeks compared to the previous three:

Home Category:

  • 17 times increase in funky living rooms.
  • 2.5 times increase in boho kitchen ideas.
  • 2 times increase in European cottage interiors.
  • 40% increase in celestial bedrooms.

Beauty Category:

  • 5 times increase in tortoiseshell nails.
  • 3 times increase in vampire lips.
  • 150% increase in ‘90s men’s hair.
  • 40% increase in Scandinavian makeup.

Events Category:

  • 160% increase in Mabon Celebration searches.
  • 155% increase in classy birthday parties.
  • 105% increase in pumpkin painting parties.
  • 105% increase in toga parties.

Audience Spotlight: Gen Z

Gen Z is having a blast with their searches on Pinterest this week, looking for everything from trendy lunch ideas to fresh styling tips. Here’s what’s hot among Gen Z:

  • 16 times increase in searches for funky yellow sunglasses.
  • 4 times increase in dense bean salad.
  • 110% increase in fun hairstyles.
  • 45% increase in cool welding projects.
  • 45% increase in whimsigoth makeup.

Pinterest Predicts Trend: Western Gothic

This year’s hottest trend, Western Gothic, is hitting its stride. Compared to the previous three weeks, Pinterest users are loving:

  • 3 times increase in Western fashion.
  • 2.5 times increase in fall Western nails.
  • 55% increase in Western grunge style.
  • 50% increase in Western boho living rooms.
  • 40% increase in Western boots searches.

Featured Board: Hype Space

Check out the featured board of the week called Hype Space. It’s where small room aesthetics meet bold self-expression and street style. Create a space to relax, study, and hang out with friends, showcasing your uniqueness all the way. 

That’s all for this week! Have an amazing day and happy pinning!

Hype Space Pinterest Board by Jen Vazquez and Pinterest of course!

Don’t Forget to Pin It!

Amped-Up Aesthetics_ This Week's Pinterest Trends by Jen Vazquez Media Pinterest Manager
Gen Z's Latest Obsessions_ Pinterest Trends by Jen Vazquez Media Pinterest Manager
Pinterest Trends_ A Game-Changer for Marketing by Jen Vazquez Media Pinterest Manager
Vivid Visuals_ Trending Searches Across Categories by Jen Vazquez Media Pinterest Manager
Where Trends Come From_ Pinterest Predicts by Jen Vazquez Media Pinterest Manager

Here is more information that may be helpful!

Pinterest Trends Weekly: Savoring Summer

Content Creation, Marketing, Pinterest

Pinterest Trends Weekly_ Savoring Summer! by Jen Vazquez Media Pinterest Manager and Educator

Pinterest Trends: Savoring Summer (September)

Hey there! I’m Jen, back with another deep dive into the world of Pinterest trends. This week, Pinterest has unearthed some fascinating trends around the theme “Savoring Summer.” Let’s go ahead and break it down and see how you can use these insights to work smarter, not harder, in your marketing efforts.

The Key Trends

Warm up your ideas with insights from Pinterest Predicts Weekly. Pinterest collected insights around the theme: Savoring summer

End-of-Summer Festivities

The end-of-summer party searches have surged by 140%! People are eager to make the most of the remaining warm days. If you’re a party planner or in the event business, now’s the time to get those last-minute party ideas promoted.

Garden to Table

Fresh summer recipes have skyrocketed with a sevenfold increase. Zucchini soup and summer squash are also making waves, with an 80% and 55% increase, respectively. This is your moment if you’re in the food industry. Leverage these trends to draw your audience’s attention to seasonal recipes.

Beautiful Endings

The beauty category is buzzing, particularly around “end of summer nails,” which have seen a 19-fold increase. Hairstyles also aren’t left behind, with Neapolitan hair trending up by 2.5 times. Offering beauty tips focused on these trends can resonate with your audience looking to end summer on a high note.

Fashion Forward

Late summer outfits are up by 400%. This is the perfect time for fashion influencers and retailers to share styling tips tailored to the season’s end. Cool sunglasses and countryside dresses are also seeing significant upticks.

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

DOWLOAD NOW!

Regional Trends

Each week Pinterest views the different trends that are popular by regions in the United States.  Look below for your area to see what’s trending!

Midwestern Savories

In the Midwest, recipes featuring comfort food like creamy cucumbers and smoked mac and cheese have doubled and tripled. Capitalize on this by sharing regional recipes or BBQ tips.

Coastal Inspirations

The Northeast is looking for coastal getaways with a three-time increase in searches for places like Newport, Rhode Island, and Martha’s Vineyard. Perfect for travel bloggers or businesses offering beachwear and decor.

Western Vibes

From pool fits to festival outfits, the West is alive with a party spirit. Festival wear searches are up by four times. This is an excellent opportunity for brands that cater to festival-goers to share outfit ideas and styling tips.

Southwestern Sports Fever

In the Southwest, it’s all about game day styles. Searches for football shirts have risen by 155%. If you’re in the apparel industry, now’s the time to push your sporty collections.

Spotlight on Gen Z: Cottagecore Vibes

Gen Z is embracing the cottagecore aesthetic, which combines the charm of the countryside with bohemian elements. Searches for whimsical nails, country lifestyle, cottage kitchens, and boho western outfits are soaring. Offer content that speaks to these nostalgic, pastoral themes to engage this demographic.

Pinterest Trends Weekly 9/8/24 Featured Pinterest Board: Summer Braids by Jen Vazquez Media

Featured Pinterest Board: Summer Braids

To beat the heat, traditional box braids and statement French braids are gaining popularity. These hairstyles are not just beautiful but practical for the summer heat. Features on this Pinterest board can offer inspiration if you’re in the beauty space.

Bottom Line

Pinterest isn’t just a platform for sharing ideas; it’s a crystal ball for predicting future trends. By keeping an eye on these insights, you can align your content strategies to what’s catching people’s attention now and what might be trending in the near future. 

Remember, it’s all about working smarter, not harder. Leveraging these trends can streamline your marketing efforts and help you connect more deeply with your audience. So, go ahead and savor the summer by tapping into these hot trends. Have a great day, and I’ll catch you next time!

Stay savvy,  *Jen

Here is more information that may be helpful!

Don’t Forget to Pin It!

End of Summer Pinterest Trends_ Maximize Your Marketing by Jen Vazquez Media Pinterest Manager and Educator
Pinterest Predicts_ How to Savor Summer Trends in Your Marketing by Jen Vazquez Media Pinterest Manager and Educator
Pinterest Trends Weekly_ Savoring Summer Edition by Jen Vazquez Media Pinterest Manager and Educator
Savor the End of Summer with Pinterest’s Hottest Trends by Jen Vazquez Media Pinterest Manager and Educator
Savoring Summer_ Pinterest’s Hottest Trends by Jen Vazquez Media Pinterest Manager and Educator

Pinterest Trends Weekly: Hip Hip Hooray!

Content Creation, Marketing, Pinterest

Pinterest Trends Weekly Hip Hip Hooray! by Jen Vazquez Media

Pinterest Trends Weekly: Hip Hip Hooray!

I’m back with the latest scoop on Pinterest trends, and this week’s theme is all about celebration—Hip, Hip, Hooray! Whether you’re planning a cozy get-together or an elaborate-themed party, Pinterest is your ultimate go-to place for party inspiration. Here’s what’s trending and how you can use these insights to throw your next unforgettable event.

The Buzz Around Celebrations

Lately, Pinterest has seen a surge in searches related to various types of celebrations. From intimate gatherings to grand parties, people are all about bringing extra flair to their events. In fact, there’s been a 45% increase in searches for party supplies, showing a broader enthusiasm for more elaborate celebrations.

But why is this happening? Pinterest acts like a crystal ball for future trends. With over half a billion users hunting for tomorrow’s ideas, it’s no wonder the platform can forecast what might become the next big thing. By analyzing current search patterns, Pinterest Predicts Weekly provides valuable insights to help you stay ahead of the curve.

Trending Keywords: What’s Hot Right Now?

Party Themes:

  • Love Island Bachelorette Theme – Searches for this theme have skyrocketed by 125%. Imagine the tropical vibes of Love Island combined with the excitement of a bachelorette party. Doesn’t that sound amazing?
  • Leo Birthday Cake – Astrology-themed parties are all the rage, with searches for “Leo birthday cake” doubling over the last few weeks. If you know a Leo, now might be the perfect time to bake them a cake that’s literally written in the stars.
  • Open House Gifts for Students – There’s been a sixfold increase in this category. A thoughtful gift can make a big impact as students transition to new phases of their lives.

Food and Beverages:

  • Dessert Bar Wedding – Up by 70%, dessert bars are becoming wedding favorites. They offer variety and a fun way for guests to indulge in sweets.
  • Fruit Display Ideas – A 45% increase in searches indicates that fresh, colorful fruit displays are trending. They’re both beautiful and healthy!

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

DOWLOAD NOW!

Regional Trends: A Closer Look

Midwest:

Party Side Dishes and Crowd Food: These categories have doubled in searches, emphasizing a love for hearty, crowd-pleasing meals. Think casseroles, dips, and BBQ.

Northeast:

Backyard and Summer Parties: We’re seeing a significant uptick here. Summer appetizers and rustic decorations are leading the charge, perfect for alfresco dining experiences.

West:

Themed Parties: Searches for Fiesta-themed and Y2K parties have increased by 150% and 135%, respectively. These themes offer a nostalgic yet vibrant way to celebrate.

Southeast:

Back to School and Housewarming: With a 165% increase in back-to-school party searches, it’s clear that families in this region are all about celebrating life’s milestones.

Cakes for Any Occasion

The featured board this week is “Cakes for Any Occasion.” If you’re looking to impress your guests with a show-stopping cake, this is the place to find inspiration. From elegant layers to whimsical creations, you’ll surely discover something you’ll love.

Let’s keep the momentum going and ensure every celebration is one to remember. Whether it’s finding the perfect party theme or discovering that unique gift, Pinterest has got you covered. Stay inspired, stay celebratory, and most importantly, keep creating moments that matter.

I hope you found these insights helpful. Happy planning!

Pinterest Predicts Weekly is pulled from the Pinterest Business Community.

Pinterest predicts trend: Inchstones

On Pinterest, People are searching for ways to bring a little bit of magic to exciting moments. And in the last three weeks compared to the previous three weeks, there’s been:

  • 160% increase in first Halloween costumes
  • 140% increased in first day of school signs
  • 140% increase in first day of kindergarten a hundred
  • 70% increase in fairy first birthday party ideas
  • 90% increase in last first day of school senior year.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Use These Pinterest Trends to market your service-based business by Jen Vazquez Media
Leverage Pinterest Trends to Grow Your Business by Jen Vazquez Media
Trending now on Pinterest as Inspiration for your marketing by Jen Vazquez Media
Pinterest Trends Weekly: Use Them to Market Your Business
Pinterest Trends for Service-Based Businesses: Party Inspiration by Jen Vazquez Media