Pinterest Predicts Weekly 9-16-22

Marketing

graphic with Pinterest Predicts Weekly 9-16-22

Pinterest Predicts Weekly 9-16-22

I’ll be sharing these weekly tips so you know what’s trending for you to focus on when creating content for Pinterest. *This information is directly from the Pinterest Business Community. 

I’m sharing (after reading the Pinterest Business Community) the latest Pinner trends and this week Pinterest collected insights around the theme of Full on fall 🍂.

Fall is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some Pinners are cooking up fall recipes, while others are looking to upgrade their wardrobes with cozy additions. Read more about these trends in the full report below!

Top stats

  • 3x increase in “fall party food ideas”
  • 2.5x increase in “outdoor halloween party ideas”
  • 2x increase in “fall simmer pot”
  • 2x increase in “halloween phone theme”
  • 175% increase in “boston clog outfits”
  • 170% increase in “horror couple costumes”

Full on fall

Fall truly is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some are cooking up fall recipes and getting prepped to gather again, while others are looking to upgrade their wardrobes with cozy additions. And with Halloween right around the corner, they’re looking for everything from Halloween hosting ideas to scary costume inspo.

 Shift into the season

People on Pinterest are getting into the seasonal spirit with fall fashion ideas, festive entertainment and of course, pumpkin spice everything

2x increase in searches for “fall simmer pot” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

  • “fall movies” +145%
  • “pumpkin spice aesthetic” +140%
  • “fall moodboard aesthetic” +130%
  • “autumn playlist” +90%

Fall fits

From outfit ideas to accessories, people on Pinterest are upgrading their wardrobe for the new season ahead

175% increase in searches for “boston clog outfits” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

  • “outfit ideas with flared jeans” +165%
  • “fall handbags” +115%
  • “striped sweater outfit” +95%
  • “chunky heel boots” +65%

Festive foods

Pinterest users are gearing up for their hosting engagements with their favorite fall recipes.

3x increase in searches for “fall party food ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “pumpkin pie crisp” +190%
  • “parmesan crusted potatoes” +175%
  • “get together food ideas” +55%
  • “wine night appetizers” +30%

Pumpkin prep

People on Pinterest are getting ready for the spooking season with Halloween -inspired crafts and accessories.

2x increase in searches for “halloween phone theme” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “crochet candy corn” +175%
  • “pumpkin pillows” +175%
  • “ghost earrings” +80%
  • “trick or treating aesthetic” +40%

Halloween party vibes

Pinterest users are getting a jumpstart on Halloween festivities, searching for festive tablescapes and scary movie night ideas.

2.5x increase in searches for “outdoor halloween party ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “birthday party halloween” +120%
  • “halloween movie night” +110%
  • “pastel halloween party” +85%
  • “halloween tablescapes” +35%

Spooky aesthetic

On Pinterest, people are getting a jumpstart on Halloween costume ideas.

170% increase in searches for “horror couple costumes” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • vampire halloween costume outfits” +170%
  • “girl witch costume kids” +140%
  • “family horror halloween costumes” +45%
  • “scary baby halloween costumes” +35%

 

You can see the Pinterest Business Community Trends for 9/16/22 here.

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Pinterest Predicts Weekly 9/9/22 

Marketing

Pinterest Predicts Weekly by Jen Vazquez pinterest marketing strategistPin Blog Title (1) 9/9/22

I’ll be sharing these weekly tips so you know what’s trending for you to focus on when creating content for Pinterest. *This information is directly from the Pinterest Business Community. 

Refreshed spaces:  It’s a transitional time for people on Pinterest. Some are going away to school, while others are moving to new places. And even if they’re staying put, they’re looking for decor inspiration and unexpected color palettes–cream tones and dark, moody hues are currently trending–to change up their spaces. There’s also a growing interest in getting organized and upgrading home electronics, tempered by a sense of frugality as the economy remains in flux.

Moving day

On Pinterest, people are decorating new dwellings and looking for creative ways to furnish their dwellings.

135% increase in searches for “creative furniture” from Sept 2021 to August 2022.  In the last three weeks compared to the previous three weeks:

  • “cute studio apartment” +2.5x
  • “new apartment decorating” +90%
  • “ideas to decorate a bedroom” +110%
  • “bed set ideas” +45%

 

On the cheap

Pinterest users are making over their spaces with an eye towards budget friendly updates.

160% increase in searches for “cheap house updates”.  In the last three weeks compared to the previous three weeks:

  • “budget bedroom” +70%
  • “cheap stair makeover” +60%
  • “office makeover on a budget” +45%
  • “cheap bathroom remodel” +40%

 

Getting organized: 

People on Pinterest are streamlining their storage and organization methods, both inside and out.

170% increase in searches for “small garage organization ideas”  In the last three weeks compared to the previous three weeks:

  • “reusable bag storage ideas” +75%
  • “toilet paper storage ideas” +70%
  • “kids art supply organization” +55%
  • “backyard storage sheds” +40%

 

Technically speaking

From framed TVs to smart beds, people are looking to upgrade their home electronics and appliances.

55% increase in searches for “gaming room setup for boys”.  In the last three weeks compared to the previous three weeks:

  • “smart bed” +80%
  • “small home theater rooms” +40%
  • “treadmill desk” +40%

 

If these walls could talk

Pinterest users are looking to add interest, texture, and utility to all the walls in their living spaces.

3x increase in searches for “pole wrap accent wall”.  In the last three weeks compared to the previous three weeks:

  • “living room wall ideas above couch” +150%
  • “over the bed wall decor” +110%
  • “bathroom decor wall shelves” +65%
  • “how to decorate staircase wall” +45%
  • “framed tv” +25%

 

Going to the dark side

On Pinterest, people aren’t afraid of the dark for moody and ethereal home decor.

3x increase in searches for “dark ethereal aesthetic”. In the last three weeks compared to the previous three weeks:

  • “dark eclectic home” +100%
  • “dark romantic bedroom” +70%
  • “dark quartz kitchen countertops” +40%
  • “dark maximalism” +30%

Cream of the crop

Warm cream tones are trending on Pinterest for kitchens, bathrooms, bedrooms, and more.

60% increase in searches for “black and cream bedroom ideas”. In the last three weeks compared to the previous three weeks:

  • “cream and white kitchen” +80%
  • “cream bathroom ideas” +60%
  • “cream bedding ideas” +50%
  • “cream kitchen” +25%

You can see the Pinterest Business Community Trends for 9/9/22 here.

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Hacks used to bring 70% of traffic to my site!

Marketing

Hacks used to bring 70% of traffic to my site!

Hacks used to bring  70% of traffic to my site!

If you want to watch a video rather than read, scroll to the bottom

Pinterest is a powerful traffic tool that can help to drive traffic to your website. With over 400 million monthly active users, Pinterest is the third largest search engine, making it a great platform for driving traffic to your content. Pinterest is also an evergreen traffic source, which means that your content will continue to be relevant and drive traffic long after it is first published.

As a creative entrepreneur, Pinterest should be a key part of your marketing strategy, and I hope that this blog (and live video below) gives you a glimpse into how you can use Pinterest to drive traffic to your content. 

Pinterest is a powerful tool that can help you showcase your content and reach your ideal client. Pinterest’s superpower is that it can showcase your content for months (not 24-72 hours like Instagram), driving your ideal client directly to you. Pinterest marketing is a great way to reach your target audience and promote your business. 

By following these tips, you can start using Pinterest to reach more people and promote your business.

Alright, enough with that… Here’s those tips! 

Pinterest is a great platform for content creators looking to showcase their work and get it in front of a large audience. 

Whether you are a wedding pro, a coach, or other creative with a service-based business, Pinterest can be a powerful tool to help promote your content and grow your following.

By creating fresh pins on a regular basis, you can ensure that your Pinterest marketing is effective and that your pins stand out from the competition. The key is to be consistent – choose whatever number of pins you can realistically commit to posting on a regular basis, and stick to it. With a little effort, Pinterest can be a great way to reach new readers and viewers.

Create Idea Pins

These really resonate with people and Pinterest has been pushing them hard (and has been for a bit).  Idea pins get you more eyeballs in a short period of time.  Think reels.  Do 1 Idea pin a week (consider what your blog is about each week and create an idea pin). 

You can create them by filming as you talk straight to camera or create graphic slides and upload those.  Be sure to not use logos or website addresses on the graphic, but you can share it in the notes section of the idea pin.  

And… don’t take too much time to create.  Think of creating a reel – it used to take me about an hour to create one.  Now I create them in 15 minutes (that includes filming and adding text).  The same is true to Idea Pins.

The more you create them, the easier they get. And if you know me, you know that I LOVE repurposing so use that Idea pin as a reel.  Film on your cell and then upload to Pinterest save as a video and create a video pin with a link to that content.  Then upload to Instagram and TikTok if you want.

Boards

Repurpose or add new boards. Make sure that the boards are all in and around your business and what you sell.  One thing I’ve been doing lately that is working is to have three boards for each area you share in. 

As an example, my Pinterest Management clients sell letterpress cards (they are gorgeous BTW Pretty Peptalks).  I created three boards for her advice on writing notes or cards.  One is Letterpress stationery tips, stationery writing tips, and stationery advice. 

My research showed that those KEYWORDS were searched for and it gives me multiple boards to pin her advice on.  It also allows people to use those search terms to find the board as well as her pins. 

Bottom Line: Repurpose old boards that aren’t getting good analytics or create multiple boards for your keywords.  Do this process every 3 months or so.

There’s a lot of advice, and strategy hacks out there

My concern is that people take them and run with them and it can hurt their analytics over time and then they’ll think, “What the heck is up with analytics”.  Just a simple reminder that you want to focus on what Pinterest tells us they want (Pinterest Best Practices) and combine that with your business goals. 

If you are launching something, create fresh pins for it and pin those at the VERY beginning of your launch.  Then give Pinterest a few weeks to spread that information.  Just be sure that you use the same link on whatever you are launching and make that landing page (link) a WAIT LIST for the next round. 

Also, look at what pins are getting the clicks and outbound clicks and create more similar to them.  The analytics tell you what’s working and what isn’t but remember to give it time.  Pinterest is a long game like blogging.

Mistakes that people make are to give up too soon.  Each month look at your analytics and adjust your strategy to what’s working and what’s not.

LAST TIP

Find an expert to help YOU create a strategy specifically for YOUR business and it’s goals so that you can hit the  ground running without wasting time with outdated or misinformation!  

And if you are looking for JUST THAT, an expert to help YOU with your Pinterest marketing strategy – then friend, let’s chat !  I have three services available from a done-for-you service, done-with-you service, and a DIY service.  I’d love to help!!

Wanna Chat?
 
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Don’t Forget to Pin It!

Hacks used to bring 70% of traffic to my site!
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Strategist
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Expert
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Expert

You might like these tips also!

5 Steps to Grow Your Instagram Using Pinterest

Content Creation, Pinterest

Most of our potential clients are on Instagram these days, but they are also on Pinterest.  I teach my students to use a marketing strategy that enables them to reuse content (why reinvent the wheel) and help grow Instagram followers and engagement by using Pinterest. 

Why does Pinterest work so well?  Because it’s the most link-friendly social platform out there.  The referral traffic to your website, podcast, youtube channel is awesome but the referral traffic to Instagram is amazing! 

So let’s grow your engagement and following on Instagram! Read below for the 5 steps!

#1: Claim Your Instagram Account on Pinterest

It’s important for you to claim your Instagram account in your Pinterest account as your first step.  Doing so allows you to get much better analytics including Instagram info.

claim your instagram on pinterest by pinterest expert jen vazquez

You should also claim your website on Pinterest.  This is similar and again gives you so much analytics.  

One of my favorite sayings is by Dan Zarrella “Marketing without data is like driving with your eyes closed.” 

pinterest post shows instagram on the ones shared by instagram by jen vazquez pinterest marketing strategist

Because Instagram posts have an average lifespan of 24-72 hours, utilizing that content by sharing on Pinterest, you are lengthening the life of an Instagram post that you spent time creating.  

You can also drive more traffic and engagement to your Instagram account. Win-Win!

#2: To Grow Instagram, take your popular posts, reels and IGTV and publish to Pinterest

Using Pinterest to grow Instagram is smart.  You are already spending time, energy, blood, sweat, and sometimes tears creating a ton of content for Instagram.

Get engagement on Instagram and have that content last longer and spread by sharing on Pinterest.

You’ll want to share the content to all the boards that make sense.

Pinterest is all about FRESH IMAGES.  Utilizing your Instagram content is fresh and your Pinterest analytics will grow also!

Video is king – so Reels and IGTV do very well.  Definitely share those first!

Pinterest (like Instagram) keeps changing things, but right now video length is 4 seconds – 15 minutes.  The sweet spot for best performing video length is 15-60 seconds.  To stay up to date, check out Pinterest’s help guide updated video creative specs.

#3: Share Your Instagram Stories

Instagram stories are fleeting and go away in 24 hours.  So a good way to use them is to save them in your highlights, or auto-save stories to your phone like I do.  I have an album on my iPhone and I pop them in there each day.  When I spend my 30-60 minutes a week working on Pinterest, I can just go to that album and post away.

Since Stories don’t have a link, you can use my workaround.  Here’s how to do it:

When you are on a story, tap the 3 dots on the bottom right:

sharing story to pinterest by jen vazquez pinterest marketing expert 1

Then tap SAVE 

sharing story to pinterest by jen vazquez pinterest marketing expert 2

Then you’ll choose PHOTO or STORY which is all the stories in an  MP4 file.  Choose STORY and crop the video to the one you want.  Or perhaps you create several stories of your day, then don’t crop because it will be a great video.

sharing story to pinterest by jen vazquez pinterest marketing expert 3

Go to Pinterest and upload.  It will ask to use the Instagram link — um yes, please!  If it doesn’t work, then include the link directly to your Instagram profile.

Then because it’s a video it will ask you to choose tags.  Think hashtags or keywords and try different combinations.  For this branding shoot, I use Photography, Branding, Content Marketing, Creative Photography. 

sharing story to pinterest by jen vazquez pinterest marketing expert 4
sharing story to pinterest by jen vazquez pinterest marketing expert 5

Videos require reviews — don’t panic.  It typically is approved within a few hours to 24 hours.

sharing story to pinterest by jen vazquez pinterest marketing expert 6

#4: Keywords are important

Pinterest is a visual search engine and is very powerful! If you ever do a search on Google, you’ll notice one of the top three posts is almost always Pinterest.  That’s because using keywords (an SEO term on Pinterest) is super effective on google too.  

What are Keywords or SEO? It’s really simple! It is what your ideal client is typing on their keyboard to find your content.  

A lot of people use cutesy names in the title or description of Pins and Boards.  You want to be super-specific.  Instead of saying “yum yum” as a board title.  You should say “gluten-free recipes you’ll love” or “Easy and simple recipes for busy moms”.

Add these keywords EVERYWHERE – use them in Instagram posts, and pin titles, pin descriptions, board titles, board descriptions, and your Pinterest Profile — also include a keyword in your name (under your image).  I have “California elopement photographer + branding photographer | Jen” because ‘elopements and branding’ is what my ideal clients are looking for.  I keep my name because people buy from people.

Pinterest Profile example by Jen Vazquez a Marketing Strategiest specializing in Pinterest Marketing

ALSO use 2-3 hashtags on each pin, board, and your Pinterest profile.  But, unlike Instagram, you want to use broad hashtags.  For me it’s #wedding #elopement #photographer

#5: Where to start?

That’s easy! Use your Instagram Insights of course! 

Start by clicking the three lines on the top right then click INSIGHTS

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 1
Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 2

Click the arrow to the right of posts. Then select Post Interactions and 3 months.  You can select more or less but I always suggest for the first time select three.  Then do 1 year and see what posts are to the top.  Those posts a year old will now get more traction because of Pinterest and more engagement and potential business on Instagram!

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 3
Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 4

Summary

Pinterest and Instagram are the biggest social media platforms that are focused on images and video.  If you use them together, you can create a powerhouse for marketing and also save a ton of time while repurposing your best content.  

NOTE:  Make sure you really know how your clients found you.  Many of my clients ask, “how did you find me?”.  Clients / potential clients will always say the last place they were when they decided to contact you.  It is usually Instagram.  

I always follow up casually with an  “Oh awesome, was it with a hashtag or did someone refer you”?  You want to know that hashtag of course or who referred them, but you are also digging.  70% of the time when I do that with my clients/potential clients say oh no it was a google search or they found me on Pinterest.  

It just took one little extra question, and information that would be valuable to confirm how your marketing is working.

Now….. WHO is going to be pinning their Instagram content to Pinterest now?  I thought so!!

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 Steps to Grow Your Instagram Using Pinterest2
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5 Steps to Grow Your Instagram Using Pinterest6
5 Steps to Grow Your Instagram Using Pinterest1
5 Steps to Grow Your Instagram Using Pinterest4
5 Steps to Grow Your Instagram Using Pinterest5
5 Steps to Grow Your Instagram Using Pinterest3
5 Steps to Grow Your Instagram Using Pinterest7

5 simple tips for Pinterest business

Content Creation, Marketing, Pinterest

Are you new to Pinterest and want more tips to get started? Or maybe you are on Pinterest, but really not using it to help your business?

Sign up for my FREE “5 Simple Tips for Pinterest Business” Guide where I share 5 tips to taking action on Pinterest by clicking the pink button below:

Get your Free Guide!

Something Special!

If you know that you need to utilize the power of free marketing that Pinterest offers?  I have something special for you!  Check out my Pinterest Academy by simply clicking the button below:

Pinterest Academy

If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!

Click Here