Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast by Jen Vazquez<br />

Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates

I’ve been using Pinterest since it was still in beta back in 2009 — you had to get an invite to even join! And from day one, it’s been my favorite platform because Pinterest is the only place that actually gives you all the data and insights you need to successfully market your business.

One of the ways they do this is through Pinterest Presents, which has become an annual favorite of mine. They always keep it fun and playful (yes, even bringing in well-known actors), while still packing in powerful updates. And this year was no different — it was full of announcements that really matter if you’re running a service-based business. Whether you’re a coach, photographer, or wedding pro, these changes can make Pinterest your go-to place for leads and visibility.

Let’s break it down in a way that’s simple and actionable.

Why Pinterest Is Still Growing (and Why You Should Care)

Pinterest now has over 578 million monthly users, and more than half of them are Gen Z. Translation? This platform isn’t slowing down anytime soon. And here’s the kicker: people on Pinterest are 70% more likely to take action — like clicking through to a site or buying something. For service providers, that means it’s not just about pretty inspiration boards anymore. It’s about connecting with potential clients who are ready to act.

The Big Updates from Pinterest Presents 2025

Here’s what Pinterest announced and why it matters:

  • New Ad Features: In-stock product info, “where to buy” links, and automatic promotions for sales events. Even if you don’t sell products, you can use this model by showcasing your packages or offers in a clear, clickable way.
  • Pinterest Performance+: Smarter automation with AI for things like image cropping and ROAS bidding. This helps you save time while making ads work harder.
  • Shopping-Friendly Boards: Boards are becoming more like mini storefronts. Service providers can repurpose this to organize offers (coaching packages, photo sessions, retreats) in a way that drives clicks.
  • Trends Tool Upgrade: Get insights into ideas up to 90 days before they peak. This lets you create content before your competitors even know what’s coming.
  • Full-Funnel Focus: Pinterest is doubling down on awareness, consideration, and conversion — all in one platform. That’s huge if you’re tired of juggling five different platforms to get clients.

💡 Ready to make the most of these Pinterest updates?

If your account feels messy (or you’ve never set one up the right way), my Pinfluence Clean Up + Set-Up service is exactly what you need. I’ll optimize your profile, boards, and pins so you can start attracting leads without the overwhelm.

GET STARTED

What This Means for Service Providers Like You

If you’ve ever thought, “Pinterest is just for products,” think again. These updates open doors for service businesses, too:

  • Turn your services into “offers” with clear calls-to-action.
  • Use the Trends tool to create content on topics your audience is already searching for.
  • Lean on AI automation to save time while running smarter campaigns.
  • Build a funnel on Pinterest: awareness pins to attract, then retargeting pins to convert.

Quick Wins to Try This Week

  1. Refresh your Pinterest boards and organize them around your core offers.
  2. Create one Pin using an upcoming trend from the new Trends tool.
  3. Test Performance+ with a small ad budget.
  4. Write a blog (like this one!) and pin it to a shopping-friendly board.
  5. Set up two campaigns: one for awareness and one for conversions.

Final Thoughts

Pinterest Presents 2025 proved that Pinterest isn’t just keeping up — it’s getting ahead. For service providers who want more leads without spending endless hours on social media, this is the platform to watch. The best part? You don’t need to overhaul your whole marketing plan. Just start small, stay consistent, and let Pinterest do the heavy lifting.

DON’T FORGET TO PIN IT!

Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez
Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez
Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez
Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez
Pinterest Presents 2025_ What Service Providers Need to Know About the Latest Updates on Marketing Strategy Academy Podcast with Jen Vazquez

Pinterest Trends Weekly: Giving thanks

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly_ Giving Thanks By Jen Vazquez Media

Pinterest Trends Weekly: Giving thanks

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Giving Thanks. 

This week, it’s all about Thanksgiving as people on Pinterest search for recipes, fits, and home decor that match the season of gratitude with warmth and flavor.

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass from a few weeks ago! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

What Are People Searching for on Pinterest This Thanksgiving?

With Thanksgiving just around the corner, Pinterest is buzzing with inspiration and ideas as people prepare for a season filled with warmth, gratitude, and delicious feasts. In this week’s Pinterest trend roundup, we’re diving into what’s trending for Thanksgiving—from cozy home decor to mouthwatering recipes and everything in between. Whether you’re setting up your Thanksgiving table, planning the perfect outfit, or looking for creative ways to use leftovers, Pinterest has you covered with insights to help you get inspired. Let’s jump right in!

Thanksgiving Trends: The Big Picture

Pinterest users are going all out for Thanksgiving, with significant increases in searches across various categories. Here’s a snapshot of what’s popular right now:

  • Thanksgiving Dinner Table Settings – Up 2x
  • Thanksgiving Vegetable Sides – Up 2x
  • Thanksgiving Outfits (Northeast) – Up 150%
  • Delicious Pies (Southeast) – Up 140%
  • Things to Bake (Midwest) – Up 130%
  • Thanksgiving Table Decor – Up 125%
  • Thanksgiving Centerpieces (West) – Up 125%
  • Spiked Apple Cider – Up 95%
  • Leftover Turkey Recipes – Up 50%

These trends highlight Pinterest’s unique ability to forecast what people are planning for in the coming weeks. With over 522 million users, Pinterest collects and analyzes weekly insights across different categories, regions, and demographics, giving businesses an actionable roadmap to reach their audience. You can explore these insights further at Pinterest Trends and craft your marketing plan around what’s hot!

Trending Thanksgiving Themes

1. Thankful Table: Celebrating Togetherness

Thanksgiving table decor is a huge trend, with Pinterest users looking for simple, beautiful ways to bring family and friends together. The top searches show a strong interest in centerpieces, tablescapes, and DIY ideas:

  • Thanksgiving Dinner Table Setting – Up 2x
  • Simple Thanksgiving Tablescapes – Up 185%
  • DIY Thanksgiving Centerpieces – Up 120%
  • Quilted Table Runner Patterns – Up 110%

Creating a “Thankful Table” is about embracing the cozy, festive vibes of Thanksgiving. If you’re a home decor brand, these insights can inspire your offerings to meet people’s needs for the perfect table setup.

2. Family Gatherings: Food and Drink Essentials

Thanksgiving is all about comfort food, and Pinterest searches reflect a clear focus on recipes that bring warmth and joy. Here’s what’s trending in food and drinks:

  • Food: Thanksgiving Vegetable Sides – Up 2x, Turkey Brine – Up 100%, Cornbread Stuffing – Up 95%, Crockpot Turkey Breast – Up 60%
  • Drinks: Spiked Apple Cider – Up 95%, Hot Chocolate Mix – Up 45%, Red Cocktails – Up 40%, Non-Alcoholic Punch – Up 30%

With a variety of drink options, from cozy apple cider to festive cocktails, Pinterest users are making sure everyone at the table is catered to, no matter their preference.

3. Home Decor: Setting the Mood

Thanksgiving is more than just a meal—it’s an experience. Home decor trends reveal that people are looking to create warm, inviting spaces to host their guests:

  • Family Photo Wall Decor – Up 155%
  • Thanksgiving Table Decor – Up 125%
  • Hallway Ideas – Up 75%
  • Neutral Rugs – Up 25%

Pinterest searches show a trend toward timeless, cozy decor that complements the season without overwhelming the space. Brands can leverage these insights to spotlight decor that brings seasonal charm into homes.

Regional Trends: Thanksgiving Prep from Coast to Coast

Each region in the U.S. has its unique take on Thanksgiving traditions, and Pinterest data reveals what’s resonating in different areas:

  • Midwest: Embracing handmade touches with a 2x increase in Dutch Apple Pie recipes, 165% in Thanksgiving card handmade ideas, and 125% in kids’ Thanksgiving crafts.
  • Northeast: Getting cozy with seasonal style inspiration, like winter coats (up 180%) and Thanksgiving outfits (up 150%).
  • West: Balancing fitness and festivities with Thanksgiving centerpieces and workout outfits both up by 125%.
  • Southeast: Thanksgiving desserts are a hit, with searches for buttermilk pie doubling and Thanksgiving cakes rising by 125%.

These regional insights show how Pinterest users are gearing up for Thanksgiving with localized touches that reflect each area’s flavor and style.

Moment Spotlight: Thanksgiving Preparations Are in Full Swing

Thanksgiving potluck ideas and festive decor are in high demand as families and friends gear up for the holiday:

  • Thanksgiving Potluck Ideas – Up 3x
  • Thanksgiving Games – Up 170%
  • Thanksgiving Brunch – Up 130%
  • Thanksgiving Party Decorations – Up 95%
  • Leftover Turkey Recipes – Up 50%

Pinners are not only planning the big meal but also thinking ahead to the celebrations and games to enjoy before and after. If you’re in the food, decor, or entertainment industry, these trends give you insight into how people plan to enjoy Thanksgiving this year.

pinterest board

Featured Pinterest Board of the Week: Gratitude Era

This week’s Pinterest spotlight is on the “Gratitude Era” board, featuring journaling ideas and activities to inspire a positive mindset during Thanksgiving. It’s a reminder of the power of gratitude and offers ideas to bring a reflective element to the holiday.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Boost Your Holiday Marketing with Pinterest Trends Insights By Jen Vazquez Media
Pinterest Trends for Thanksgiving 2024_ What’s Trending Right Now By Jen Vazquez Media
Thanksgiving Marketing Ideas_ Leverage Pinterest’s Trending Searches By Jen Vazquez Media
How to Use Pinterest Trends for Thanksgiving Content Strategy By Jen Vazquez Media
Pinterest Trends This Week_ Thanksgiving Tips for Service Provider By Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Fall + All

Pinterest

Pinterest Trends Weekly: Fall and All by Jen Vazquez Media

Pinterest Trends Weekly: Fall + All

I’m baacckk with the latest trends this week on Pinterest. If you were inspired by the Autumn reset trends from last week, you’ll love what Pinners are falling for this week.

As a highly aesthetic season approaches, searches on Pinterest are trending around all-things autumn.

Forget chasing trends—let’s get ahead of them!

Pinterest isn’t just about what’s hot now; it’s where people go to discover what’s next. With over 522 million users dreaming up tomorrow’s ideas, Pinterest is your crystal ball for what’s about to trend. Each week, Pinterest Predicts Weekly serves up the freshest search trends across categories, regions, and demographics, giving you the scoop you need to stay ahead. Dive into these insights at trends.pinterest.com and start planning your next marketing move with confidence!

Key Trends This Week

Here’s a quick snapshot of what’s on the rise this week

How To Use Pinterest Trends Masterclass

I’ve got something super exciting to share with you today! 🎉 If you’ve been struggling to get traction with your marketing or wondering how to make Pinterest work for you instead of against you, then you won’t want to miss this. I’m hosting a FREE masterclass where I’m diving deep into the Pinterest Trends you need to know for the upcoming year!

Whether you’re just getting started with Pinterest or you’re ready to take your strategy to the next level, this masterclass is for you. We’re talking about how to harness the latest trends to attract more leads, boost your visibility, and ultimately, grow your business.

So, if you’re ready to level up your Pinterest game, sign up below to grab your spot. Trust me, you don’t want to miss out on these insights that could totally transform your marketing strategy!

SIGN UP FREE

Growing Trend: Falling up

This week on Pinterest, searches are trending up for styles and vibes that mark the transition from summer to fall. Growing search terms in the last three weeks compared to the previous three weeks:

  • 39x increase in summer to fall transition nails
  • 8x increase in fall transition outfits
  • 3x increase in cozy apartment aesthetic
  • 80% increase in Oktoberfest party
  • 55% increase in spooky season
  • 45% increase in comfort meals

Category-Specific Trends

Tastes and Textures are taking the driver’s seat this fall with cherry and pumpkin hues, and soft, cozy materials like suede trending on Pinterest. Here’s the breakdown by category over the last three weeks:

Beauty

  • 3x increase in cherry chrome nails
  • 3x increase in pumpkin spice hair
  • 2.5x increase in football nails design
  • 50% increase in vampy makeup
  • 40% increase in leaf nails

Fashion

  • 2.5x increase in suede jacket outfit
  • 90% increase in skirt sweater outfit
  • 70% increase in dark wash jeans outfit
  • 70% increase in UGG clogs
  • 35% increase in brown leather jacket

Entertainment

  • 11x increase in movie premiere outfit
  • 135% increase in fall movie night
  • 125% increase in fall books to read
  • 85% increase in Halloween movie night
  • 50% increase in game day

Regional Trends

Warm-up season. From state to state, people on Pinterest are warming up for cooler weather with comfort meals, cozy fits and more.

Midwest

Comfy food. In the Midwest, people on Pinterest are embracing fall flavors with searches for apple based treats and crockpot staples.  Over-indexing searches by Pinterest users in the Midwest versus the rest of the U. S. over the last three weeks. 

  • 2x increase in apple cider donut bread
  • 180% increase in fall crockpot meals
  • 175% increase in outdoor fall decor ideas
  • 170% increase in chili mac
  • 140% increase in fire cider recipe

Northeast

Fall fits in the Northeast with delicious fall meals. Searches on Pinterest are trending around autumn inspired fashion and style. Over-indexing searches by Pinterest users in the Northeast versus the rest of the U. S. over the last three weeks

  • 150% increase in pumpkin chocolate chip cookies
  • 150% increase in fall boots
  • 140% increase in turkey chili
  • 125% increase in fall capsule wardrobe
  • 125% increase in fall outfits for men

West

Out West, people on Pinterest are searching for stylish hair trends and fashion inspiration for fall-themed fun in the pumpkin patch and beyond. Over-indexing searches by Pinterest users in the West versus the rest of the U. S. over the last three weeks.

  • 3x increase in Blackberry Crisp
  • 160% increase in dress with cowboy boots
  • 140% increase in brown cinnamon hair color
  • 125% increase in pumpkin patch outfits
  • 125% increase in flannel outfits

Southeast

Featuring fall. People on Pinterest in the Southeast are searching for ways to dress up their fall dinner table. Over-indexing searches by Pinterest users in the Southeast versus the rest of the U. S. over the last three weeks.

  • 180% increase in apple dumplings with crescent rolls
  • 150% increase in elegant fall wreaths
  • 145% increase in fall garden vegetables
  • 140% increase in fall dining table decor
  • 140% increase in fried apples

Audience Spotlight: Gen Z 🎯

Gen Z. Over the last month, Gen Z searches on Pinterest have taken a decidedly autumnal turn, featuring football game fits, and fall treats. Growing searches by Gen Z in the last three weeks compared to the previous three weeks,

  • 15x increase in 90s fall outfits
  • 2.5x increase in cozy apartment aesthetic
  • 2x increase in fall baked goods
  • 180% increase in fall game outfits for men
  • 180% increase in fall game outfits for women
  • 175% increase in fall cocktails
Pinterest Trends Weekly Featured Board is Fall Routine Reset by Jen Vazquez Media

Featured Board: Fall Reset

Get ready to cozy up this season with our featured board “Fall Reset.” Whether you love a slow Sunday or a productive morning, get inspired to create a cozy new routine. 🌟

Hope to see you at our masterclass!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Fall 2024_ Trends to Watch and Use by Jen Vazquez Media
Master Pinterest Marketing with Fall 2024 Trends by Jen Vazquez Media
Fall into Success_ Pinterest Trends for Entrepreneurs by Jen Vazquez Media
Fall 2024 Pinterest Trends You Can’t Miss by Jen Vazquez Media
Boost Your Business with Pinterest’s Latest Trends by Jen Vazquez Media

Pinterest Weekly Trends: In-House Delights

Content Creation, Marketing, Pinterest

Pinterest Trends Weekly_ Savoring Summer! by Jen Vazquez Media Pinterest Manager for service providers.

Weekly Pinterest Trends: In-House Delights

Welcome back to the Marketing Strategy Academy Podcast blog! This week, we’re diving into the latest trends that Pinterest has predicted around our theme “In-House Delights.” Whether you’re looking to spruce up your home or just keep up with the latest online buzz, we’ve got some exciting insights to cover.

Key Trends of the Week

This week, several key trends have shown significant surges in interest:

Let’s dive deeper into what’s behind these trends and how you can leverage them.

What’s Behind The Trends

Pinterest is a place to look forward, with 522 million people using the platform to find tomorrow’s ideas today. By observing its current trends, we can glean valuable information and insights that are likely to trend elsewhere shortly. 

Pinterest predicts highlighted and actionable search trends from its wide user base each week, cutting across various categories, regions, and demographic groups. I’ll be sharing all the weekly trends with you, both here on my blog and my podcast.

 

Pawsome Spaces

Pet parents rejoice! This week, Pinterest users have been actively searching for ways to enhance their furry friends’ spaces:

Elevating the Everyday

People are on the lookout for easy ways to add some pizzazz to their daily routines, ranging from home decor to fitness and luxurious touches

Home Is Where The Heart Is

Delicious Food Trends

Foodies are riding the wave of interesting food combinations and unique culinary delights:

Beauty Trends

Pinterest users are showing a keen interest in beauty trends that add glamour and style:

Melty Mashups in the Kitchen

Food combinations that wow the senses are trending, paving the way for some of Pinterest’s favorite 2024 trend predictions:

Coffee Break

Coffee trends continue to dominate Pinterest as users seek inspiration for both recipes and kitchen decor:

Featured Board: Aesthetic Decor by Pinterest Jen Vazquez Media

Featured Board: Aesthetic Decor

No space? No problem! This week’s featured Pinterest board is “Aesthetic Decor.” These four ideas prove you can go big on your favorite decor aesthetic, even in a tiny space. 

Want More Help?

I hope you found these insights as exciting as I did! If you’re interested in learning how to implement these Pinterest trends into your marketing strategy and would consider joining a free masterclass. Leave me a DM on Instagram and let me know!

Thanks for joining me today! Be sure to check back next week for the latest Pinterest trends and insights. Have a great day!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Create a Coffee Bar Station_ Pinterest's Trending DIY Project! by Jen Vazquez Media Pinterest Manager and Strategist
Delicious Food Trends on Pinterest_ Try These Unique Recipes! by Jen Vazquez Media Pinterest Manager and Strategist
Maximalist Interior Design_ The Pinterest Trend You Need to Try! by Jen Vazquez Media Pinterest Manager and Strategist
Pet-Friendly Home Upgrades_ Trending Ideas on Pinteres by Jen Vazquez Media Pinterest Manager and Strategist for Service Providers
Top 5 Pinterest Trends_ Transform Your Home with These Hot Ideas! by Jen Vazquez Media Pinterest Manager and Strategist for Service-based businesses

Elevate Your Service-Based Business with a Pinterest Manager

Marketing, Pinterest

Elevate Your Service-Based Business with a Pinterest Manager by Jen Vazquez Media - Pinterest Manager for service based businesses

Elevate Your Service-Based Business with a Pinterest Manager

As a successful businesswoman, you’ve reached a stage where your time is more valuable than ever. You’re thriving, but you know there’s always room to grow. Imagine doubling your website traffic while reclaiming hours in your workday. Sounds dreamy, right? That’s where a Pinterest manager steps in, transforming your business with expertise and efficiency.

Welcome back, for those new people who just joined, we provide tips and advice on Marketing from Pinterest to AI, to content creation and lead generation. If those sound good, a simple reminder to subscribe!

The Benefits of Working with a Pinterest Manager

 

More Time for What Matters

When you outsource your Pinterest management, you free up precious hours to focus on what you love and what drives your business forward. You get more time back in your workday, allowing you to hone your services, connect with clients, or even take a well-deserved break.

Double the Traffic

As an expert who has been using Pinterest since 2009, I’ve seen firsthand how a well-executed Pinterest strategy can double, even triple, your website traffic. My clients don’t just see growth in their Pinterest followers; they see tangible results in their business metrics, particularly in outbound clicks which drive potential customers to their sites.

Expertise and Industry Knowledge

As a seasoned Pinterest user and brand photographer, I bring a unique blend of skills to the table. I understand the intricacies of Pinterest marketing and how to craft compelling visuals that convert. My team and I are dedicated to optimizing your Pinterest presence, ensuring your brand stands out and attracts the right audience.

Not Ready for Pinterest Management?

Not Ready for Pinterest Management or prefer to DIY? Pinterest Strategy Club can help you learn from me live 3 times a month!  Pinterest Strategy Club is a community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Things to Consider When Hiring a Pinterest Manager

 

Experience and Proven Success

Look for a manager who has a track record of success. I’ve been leveraging Pinterest since 2009, helping other service based businesses like yours grow not just in popularity but in meaningful engagement and conversions.

Industry Knowledge

A Pinterest manager who understands your industry can tailor strategies to your specific needs. My background in brand photography and marketing means I know what works and what doesn’t in the world of visual content and sales.

Comprehensive Support

Choose a manager with a dedicated team that can devote the time and resources necessary to achieve the best possible results for your business. With a team behind me, we ensure that your Pinterest strategy is always on point and effective.

Ready to Take the Next Step?

If you’re ready to elevate your business, schedule a free consultation with me today. Let’s discuss how Pinterest management can be the game-changer your business needs. Together, we’ll craft a strategy that drives traffic, boosts your online presence, and helps you achieve your business goals.

Bottom Line

Investing in a Pinterest manager is about more than just growing your Pinterest following. It’s about driving real results for your business, freeing up your time, and leveraging expert knowledge to enhance your marketing strategy. Ready to see the difference? Schedule your free consultation today and let’s make your business shine on Pinterest!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Management_ A Game Changer for Your Business - a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Maximize Your Business Potential with a Pinterest Expert by Jen Vazquez Media - Pinterest Manager for service based businesses
Elevate Your Business with a Pinterest Manager by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Transform Your Business with Pinterest Management by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Why You Need a Pinterest Manager for Your Business by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives