Why You Shouldn’t Just Create Pins Once

Pinterest pin with text: Why You Shouldn’t Just Create Pins Once 2025 by Jen Vazquez of Jen azquez Media Pinterest Manager

Think you can post a pin once and forget about it? That mindset could be costing you valuable traffic and leads. While Pinterest is often seen as a “set-it-and-forget-it” platform, the truth is, successful accounts build their reach through consistent and strategic pinning over time. Let’s break down why pinning once isn’t enough and what you can do instead to maximize your Pinterest strategy.

1. The Pinterest Algorithm Loves Fresh Content

Pinterest’s algorithm rewards accounts that consistently upload fresh content. This doesn’t mean you need to create brand-new content daily, but you do need to keep your profile active. Here’s why:

  • Fresh Pins Boost Visibility: When you upload a new pin or a new version of an existing pin, Pinterest prioritizes it in search results and users’ feeds.
  • Consistency Builds Trust: Regularly pinning signals to Pinterest that your account is active, which helps your overall reach.

Tip: Instead of pinning once, create multiple variations of your pin designs. Use different titles, images, or layouts to keep your content fresh and engaging.

2. People Engage Differently Over Time

Audience behavior on Pinterest changes with trends, seasons, and even time of day. If you post a pin once, you’re missing the chance to reach users who might engage with your content later.

  • Seasonal Trends Matter: Content can gain momentum months after it’s posted. For example, a summer photoshoot might take off in June, even if you pinned it in February.
  • Search Behavior Evolves: Users are always searching for new things. Regularly repinning and refreshing your content increases its chances of being discovered.

Example: A pin about “Fall Wedding Trends” might perform better in November when engagement season starts than when it’s originally pinned in May. By repinning, you’re keeping it relevant.

Join the Pinterest Trends Challenge

Ready to take your Pinterest strategy to the next level? The Pinterest Trends Challenge is designed to help you discover and leverage the hottest trends on Pinterest to drive traffic and generate leads. Over the course of this challenge, you’ll learn how to identify seasonal and evergreen trends, create optimized content, and strategically pin to stay ahead of the competition. Whether you’re new to Pinterest or looking to refine your strategy, this challenge will give you the tools and insights you need to turn Pinterest into your lead-generating powerhouse. Don’t miss out—join today and start transforming your Pinterest game!

3. Your Audience Needs Repetition

Marketing experts agree—people need to see something multiple times before they take action. This concept, called the Rule of 7, applies to Pinterest too.

  • Multiple Pins Increase Clicks: When you share variations of your pin over time, you’re giving your audience more opportunities to click, save, or engage.
  • Different Designs Speak to Different People: Some users may be drawn to a pin with bold text, while others prefer a minimalist design. By creating a variety of pins, you’re appealing to a broader audience.

Tip: Use scheduling tools like Tailwind to space out your pins so you stay consistent without overwhelming your followers.

4. Build a System for Long-Term Success

To make the most of Pinterest without feeling overwhelmed, create a batching and scheduling workflow. This ensures your content stays active even when you’re busy.

  • Batch Your Pins: Dedicate one day a month to create multiple pin designs for your latest content.
  • Schedule Strategically: Use Pinterest’s native scheduler or third-party tools to spread your pins out over weeks or months.
  • Repurpose Older Content: Don’t let older blog posts collect dust. Refresh their pins and give them new life.

Ready to Create a Winning Pinterest Strategy?

If you’re tired of pinning once and hoping for the best, it’s time to take a more strategic approach. Creating fresh content, repinning strategically, and maintaining consistency are the keys to building a successful Pinterest presence.

Need help? Join my Pinterest Challenge to learn how to create a simple yet powerful Pinterest strategy that drives traffic and generates leads. Let’s turn your Pinterest into a lead-generating machine!

Don’t Forget to Pin It!

Pinterest pin with text Fresh Pins_ The Secret to Pinterest Growth by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: Maximize Pinterest Traffic with Smart Strategies
Pinterest Pin with text: Pinterest Marketing Made Easy by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text:  Why Consistency is Key to Pinterest Success by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: The Rule of 7 for Pinterest Growth by Jen Vazquez of Jen Vazquez Media Pinterest Manager

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Social Sessions

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3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

Pink background and white lettering 3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into the Pinterest pool, these three marketing strategies are designed to help you attract the clients you’ve always wanted.

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into the Pinterest pool, these three marketing strategies are designed to help you attract the clients you’ve always wanted. Let’s dive in!

1. Create Irresistible Lead Magnets That Speak to Your Audience

Imagine this: Your ideal client is scrolling through Pinterest, looking for solutions to their problems, and BAM! They stumble upon your content that’s not only visually stunning but offers them something valuable for free. Enter the lead magnet—a powerful way to capture their attention and, more importantly, their email address.

Here’s How You Do It

Create a free resource, like a guide, checklist, or mini-course, that directly addresses a pain point your ideal clients are facing. Design a beautiful pin that promotes your lead magnet and links directly to an opt-in landing page. Make sure your pin description is clear, keyword-rich, and invites users to click through.

Quick Win: Use a tool like Canva to create eye-catching pins that align with your brand. A consistent and polished look will make your content stand out in a sea of pins.

2. Collaborate with Influencers to Expand Your Reach

You’ve probably heard the saying, “It’s not what you know, it’s who you know.” Well, this rings true on Pinterest too! Collaborating with influencers who have an established presence in your niche can skyrocket your visibility and put you in front of your ideal clients.

Here’s How You Do It

Identify influencers in your industry who share your target audience. Reach out to them with a proposal for collaboration—this could be anything from co-creating content, hosting a joint giveaway, or simply getting them to pin your content to their boards. When they share your content, their followers (who are likely your ideal clients) will see it, increasing your chances of attracting new clients.

Quick Win: Don’t just aim for the biggest influencers; micro-influencers often have more engaged audiences. Start by building relationships and offering value before asking for anything in return.

Learn Pinterest With Coaching From Me!

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

3. Use Pinterest SEO to Target Your Dream Clients

Pinterest is a search engine disguised as a social platform, which means your content needs to be optimized for search if you want to attract your ideal clients. By strategically using keywords in your pin descriptions, board titles, and profile, you’ll make it easier for your dream clients to find you when they search for solutions.

Here’s How You Do It

Research what your ideal clients are searching for on Pinterest. Use tools like Pinterest Trends or the search bar itself to discover popular search terms. Incorporate these keywords naturally into your pin titles, descriptions, and even your Pinterest boards. Make sure each pin is visually aligned with your brand and includes a compelling call to action that entices your audience to click through.

Quick Win: Start by updating your Pinterest profile and boards with keywords that reflect the services or solutions you offer. This ensures that your profile is fully optimized for search and that you’re targeting your dream clients from the get-go.

Ready to Attract Your Ideal Clients?

These strategies that I just went over are really your gateway to attracting those perfect fit clients who not only love what you do, but are eager to work with you.

Pinterest is a powerful tool in your marketing arsenal. And with these tips, you will be well on your way to growing your business with clients who truly get you.

Bonus tip: want personalized advice on how to implement these strategies? Go to https://pintereststrategyacademy.com/PSC and find out all about how you can have me hold your hand through the whole process.

Don’t Forget to Pin It!

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Here is more information that may be helpful!

Social Sessions

Social Sessions

Elevate Your Online Presence with Social Sessions by Jen Vazquez Photography! Is Your Social Media Feeling Stale? Are you tired of using the same images repeatedly on your social media? Does your profile lack excitement and fail to capture your audience's attention?...