Pinterest Trends Weekly: Welcoming Winter

Marketing, Pinterest, Pinterest Trends

Using Pinterest Trends to Plan Your Winter Campaigns by Jen Vazquez Media

Pinterest Trends Weekly: Welcoming Winter

What’s trending now on Pintertest? Welcoming winter! From cozy home essentials to layers of wardrobe warmth, searches inspired by chilly winter weather are trending on Pinterest this week!

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business.

LEARN FREE

Growing Trend: Cozy Living

People are embracing comfort at home with:

  • Oversized Blankets: 50% increase
  • Earthy Living Room Decor: 12x increase
  • Tiny House Cabins: 60% increase
  • Home Coffee Stations: 45% increase
  • Beaded Curtains: 25% increase

Cold Comforts: Food & Drink

Comfort foods are in high demand as the weather cools down:

  • Hot Apple Cider Recipe: 100% increase
  • Bone Broth Soup Recipes: 100% increase
  • Chili Toppings: 65% increase
  • Turkey Soup: 50% increase
  • Baked Mac and Cheese Recipe: 40% increase

Travel Trends

Winter travel plans are inspiring new search spikes:

  • Map of the World: 3x increase
  • Winter Bucket List: 60% increase
  • Island Vacation Outfits: 35% increase
  • NYC at Night: 25% increase
  • Aspen, Colorado: 25% increase

Men’s Winter Fashion

Comfort meets style with these trending looks:

  • Carhartt Jacket Outfit: 100% increase
  • Sweat Suit Outfits: 65% increase
  • Beanie Outfit for Men: 50% increase
  • Velvet Suit Designs: 45% increase
  • Flannel Outfits for Men: 35% increase

Gen Z Spotlight: Staying Warm

Gen Z is all about staying cozy while being on-the-go:

  • Cold Game Day Outfits: 150% increase
  • Hot Cocoa Bar: 95% increase
  • Fur Boots: 45% increase
  • Snowboarding Outfits: 45% increase
  • Candle Warmers: 35% increase

Pinterest Predicts: Make It Big

Chunky and oversized pieces are making a comeback this season:

  • Petal Bun Locks: 60% increase
  • Chunky Scarves: 50% increase
  • Oversized Sweater & Skirt Outfits: 40% increase
  • Fluffy Boot Outfits: 30% increase
  • Chunky Blankets: 30% increase
Pinterest’s Cozy Treats

Featured Pinterest Board

Want some cozy treat ideas? Check out Pinterest’s Cozy Treats board for delicious, easy-to-make winter desserts. 

Don’t Forget to Pin It!

How Entrepreneurs Can Leverage Pinterest’s Cozy Trends by Jen Vazquez Media
Winter Fashion Content Ideas to Grow Your Pinterest Audience by Jen Vazquez Media
Create Engaging Winter Recipes to Attract Pinterest Traffic by Jen Vazquez Media
How to Use Pinterest Trends for Your Winter Content Strategy by Jen Vazquez Media
Using Pinterest Trends to Plan Your Winter Campaigns by Jen Vazquez Media

Here is more information that may be helpful!

Essential Content Planning Tips for 2025: How to Optimize Your Blog Strategy Before the New Year

Content Creation, Marketing, Pinterest

Essential Content Planning Tips for 2025 How to Optimize Your Blog Strategy Before the New Year By Jen Vazquez Media

Essential Content Planning Tips for 2025: How to Optimize Your Blog Strategy Before the New Year

Can you believe 2025 is just around the corner? Time flies when you’re building your empire, right?

As the new year approaches, it’s the perfect time to give your blog strategy a little TLC. A solid content plan can set the tone for a successful year, attract your ideal clients, and keep your marketing game strong. 

Let’s dive into some essential content planning tips to help you kick off 2025 with a bang!

Review What’s Worked (and What Hasn’t)

Before you start planning new content, take a moment to reflect on the past year. What blog posts resonated with your audience? Which ones didn’t quite hit the mark? By understanding what worked well and what didn’t, you can create more of the content your audience loves and cut out what’s not serving you.

Action Step: Dive into your analytics and make a list of your top-performing blog posts from 2024. Look for patterns—topics, formats, and even publishing times that did well. This will give you a solid foundation for planning your 2025 content.

Quick Tip: Don’t just focus on numbers. Pay attention to the engagement—comments, shares, and the types of questions your audience is asking. This insight is gold for your content strategy.

 

Set Clear Goals for 2025

A new year is the perfect opportunity to set fresh goals for your blog. Whether you want to increase your website traffic, boost your email subscribers, or position yourself as a thought leader in your industry, having clear goals will guide your content planning.

Action Step: Define 2-3 specific, measurable goals for your blog in 2025. For example, if your goal is to grow your email list, focus on creating content that encourages sign-ups, like lead magnets and opt-in incentives.

Quick Tip: Align your blog goals with your overall business objectives. When your content supports your broader goals, you’ll see a bigger impact across your entire marketing strategy.

Plan Your Content Calendar in Advance

Planning ahead is the key to staying consistent and avoiding the last-minute scramble. Your content calendar should map out your blog posts for at least the first quarter of 2025, with topics, keywords, and publishing dates. This not only keeps you organized but also ensures your content aligns with your marketing campaigns and seasonal trends.

Action Step: Block out some time to create a content calendar for Q1 of 2025. Outline your key topics, note important dates (like product launches or holidays), and consider how your content can support your goals.

Quick Tip: Leave a little wiggle room for spontaneous content. Flexibility allows you to stay relevant and respond to trends or industry news that might pop up.

 

Optimize for SEO with 2025 Trends in Mind

SEO is always evolving, and 2025 will be no different. As search engines get smarter, it’s essential to keep your content optimized for both your audience and the algorithms. Focus on user intent, long-tail keywords, and high-quality, informative content that answers your audience’s burning questions.

Action Step: Research 2025 SEO trends, and update your keyword strategy accordingly. Make sure your blog posts are optimized with relevant keywords, meta descriptions, and internal links to keep them search-engine friendly.

Quick Tip: Don’t forget about voice search! With more people using voice assistants like Siri and Alexa, consider how your content can be tailored to answer those types of queries.

Repurpose and Refresh Existing Content

You don’t always need to start from scratch. Take a look at your existing content and see where you can repurpose or refresh it for 2025. Updating old blog posts with new information, turning popular posts into other formats (like videos or infographics), or combining related posts into a comprehensive guide are all great ways to maximize your content’s value.

Action Step: Identify your evergreen content and give it a 2025 makeover. Add new insights, update statistics, and optimize it for SEO. Then, repromote it across your channels to give it new life.

Quick Tip: Repurposing content doesn’t just save time; it also reinforces your message across different formats, making it more likely to resonate with your audience.

Ready to Make 2025 Your Best Year Yet?

With these essential content planning tips, you’ll be ready to optimize your blog strategy and crush your goals in 2025. Remember, the key is to plan ahead, stay flexible, and always keep your audience’s needs front and center. Now, let’s get this content party started and make 2025 your most successful year yet!

Bonus: Need a little extra help mapping out your content strategy? You can download free tools and masterclasses in my free Resources Vault.  OR You can join my membership as we are going to be covering content creation for your business in Pinterest Strategy Club.

Don’t Forget to Pin It!

Your Guide to Creating a High-Impact Blog Strategy for 2025 By Jen Vazquez Media
Set Your Blog Up for 2025 Success with These Planning Tips By Jen Vazquez Media
How to Build a Winning Blog Strategy for 2025 in Simple Steps By Jen Vazquez Media
Content Planning for 2025_ Boost Your Blog Strategy with Proven Tips By Jen Vazquez Media
2025 Blog Strategy_ Essential Content Planning Tips for a Strong Start By Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Rustic Romance Edition

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly Rustic Romance Edition by Jen Vazquez Media

Pinterest Trends Weekly: Rustic Romance Edition

I’m back with the latest Pinterest trends and if you’re a wedding pro —- listen up! Pinners are falling in love with these trends. This week on Pinterest, rich and romantic inspiration for lush fall weddings is trending. Let’s dive into the insights Pinterest collected around the theme: Rustic Romance Edition

Key Trends This Week

Before We Dive into This Week’s Trends!

If you’ve been wondering how you can use these trends in your marketing, watch my How To Use Pinterest Trends Masterclass from last week.  We dug deep into where to find the Pinterest Trends and how to strategize how to use them in YOUR business. 

Head over to thepinterestqueen.com/pinterest-trends to sign up and start smashing your Pinterest goals!

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, we can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Trends: Rich Hues

Fall weddings are embracing deep jewel and earth tones like never before. Here’s what’s trending:

  • 140% increase in fall color searches
  • 50% increase in dark teal weddings
  • 40% increase in navy and burgundy weddings
  • 40% increase in earth tone weddings
  • 25% increase in October wedding color schemes

Category Trends: “I Do” Essentials

From beauty to decor, here’s what’s hot:

Jewelry

  • wedding band stack ideas are up 135%
  • timeless engagement rings by 90%
  • dainty promise rings by 60%
  • Western engagement rings by 35%

Beauty

  • Micro French manicures have surged by 2.5x
  • bridal half-up/half-down styles by 160%
  • romantic wedding hair by 50%
  • soft glam bridesmaid makeup by 50%.

Decor

  • Memory table wedding displays have skyrocketed by 3x
  • fall table runners by 60%
  • dried flower arrangements by 60%
  • backdrop decorations by 45%.

Audience Trends: To Have and To Hold

Pinterest users are on the hunt for both timeless and unique wedding ideas:

Gen Z:

  • 80% increase in civil wedding dresses
  • 40% increase in church wedding decorations
  • 40% increase in dream proposals
  • 35% increase in classic wedding aesthetics
  • 30% increase in purple vintage cakes

Millennials:

  • 110% increase in reception party dresses
  • 50% increase in heart-shaped wedding cakes
  • 45% increase in unique wedding favors
  • 40% increase in 10-year anniversary ideas
  • 30% increase in brown groomsmen suits

Pinterest Predicts Trend: Groovy Nuptials

This fall, funky vintage vibes are making waves:

  • 100% increase in hippie jewelry
  • 80% increase in disco dresses
  • 70% increase in boho bridal hair
  • 55% increase in boho fall weddings
  • 25% increase in Polaroid guest book weddings
Pinterest's Baord Wedding DIY For Your Big Day by Jen Vazquez Media

This Week’s Feature Board: Personal Touches

No matter your style—vintage charm, minimal vibes, or modern elegance—these projects will add that special flair to your ceremony. See the board here.

Upcoming Moments: Get Ahead of the Game

Now’s the perfect time to start creating content for engagement season, which kicks off around Thanksgiving! With 15 years as a wedding photographer under my belt, I can’t stress enough how important it is to prep 2-3 months in advance. From engagement session ideas to post-engagement tips, the sooner you start pinning, the better your chances are of being discovered by your ideal clients when they need you most.

Final Thoughts

Wedding pros, keep your focus on your clients’ journey from engagement to booking you. Create and pin your content now to maximize your visibility. 💍

Join my Facebook group Marketing Strategy Academy for more tips and discussions on Pinterest marketing. Can’t wait to connect with you! Have an amazing day!

Don’t Forget to Pin It!

Elevate Your Wedding Marketing with Pinterest Trends by Jen Vazquez Media
How to Create Pinterest Pins That Drive Traffic and Conversions by Jen Vazquez Media
Pinterest Trends_ Rustic Romance Edition for Wedding Pros by Jen Vazquez Media
Rustic Romance Wedding Trends_ Pinterest Edition by Jen Vazquez Media
Top Fall Wedding Trends on Pinterest_ Rustic Romance by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Amped Up Aesthetics

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly_ Amped Up Aesthetics by Jen Vazquez Media

Pinterest Trends Weekly: Amped Up Aesthetics

I’m back with the latest Pinterest trends, and this week, it’s all about amped-up aesthetics! From unexpected textures and patterns to bright colors and trending styles, this week’s searches on Pinterest are focused on achieving those one-of-a-kind looks. So, let’s get this party started and dive right into these exciting trends.

Key Trends This Week

First off, here are this week’s big hitters:

But before we get too deep, let’s chat about the why behind these trends.

Where do these trends come from?

Pinterest is your go-to for forward-thinking ideas. With more than half a billion people using Pinterest to find tomorrow’s inspiration, it’s unique in spotting current trends and predicting future ones. Each week, Pinterest Predicts Weekly highlights actionable search trends across various categories, regions, and demographic groups. You can discover these trends yourself at or head over to the analytics area on your Pinterest page.

Growing Trend? Vibe Check!

The vibes on Pinterest this week are immaculate! Searches are booming across top trends, reflecting diverse and fun aesthetics. Compared to the previous three weeks, here’s what’s trending:

  • 18 times increase in searches for hardcore punk.
  • 5 times increase in surrealism.
  • 130% increase in equestrian aesthetic.
  • 65% increase in emo grunge.
  • 55% increase in aquascape aquarium.

How To Use Pinterest Trends Masterclass

Join me for a free masterclass, “How to Use Pinterest Trends” In this session, I’ll show you how to tap into the power of Pinterest Trends to boost your brand’s visibility and drive more traffic to your content. Whether you’re new to Pinterest or looking to refine your strategy, this masterclass will provide actionable tips and insights to help your business stand out. Plus, by attending live, you’ll have the opportunity to ask me questions directly and access an exclusive bonus.

\Don’t miss out—save your spot today!

SIGN UP FREE

Category Trend: Vivid Visuals

Pinterest users are on the hunt for vibrant visual inspiration, whether it’s for decor, personal styling, or events. Here’s the scoop for the last three weeks compared to the previous three:

Home Category:

  • 17 times increase in funky living rooms.
  • 2.5 times increase in boho kitchen ideas.
  • 2 times increase in European cottage interiors.
  • 40% increase in celestial bedrooms.

Beauty Category:

  • 5 times increase in tortoiseshell nails.
  • 3 times increase in vampire lips.
  • 150% increase in ‘90s men’s hair.
  • 40% increase in Scandinavian makeup.

Events Category:

  • 160% increase in Mabon Celebration searches.
  • 155% increase in classy birthday parties.
  • 105% increase in pumpkin painting parties.
  • 105% increase in toga parties.

Audience Spotlight: Gen Z

Gen Z is having a blast with their searches on Pinterest this week, looking for everything from trendy lunch ideas to fresh styling tips. Here’s what’s hot among Gen Z:

  • 16 times increase in searches for funky yellow sunglasses.
  • 4 times increase in dense bean salad.
  • 110% increase in fun hairstyles.
  • 45% increase in cool welding projects.
  • 45% increase in whimsigoth makeup.

Pinterest Predicts Trend: Western Gothic

This year’s hottest trend, Western Gothic, is hitting its stride. Compared to the previous three weeks, Pinterest users are loving:

  • 3 times increase in Western fashion.
  • 2.5 times increase in fall Western nails.
  • 55% increase in Western grunge style.
  • 50% increase in Western boho living rooms.
  • 40% increase in Western boots searches.

Featured Board: Hype Space

Check out the featured board of the week called Hype Space. It’s where small room aesthetics meet bold self-expression and street style. Create a space to relax, study, and hang out with friends, showcasing your uniqueness all the way. 

That’s all for this week! Have an amazing day and happy pinning!

Hype Space Pinterest Board by Jen Vazquez and Pinterest of course!

Don’t Forget to Pin It!

Amped-Up Aesthetics_ This Week's Pinterest Trends by Jen Vazquez Media Pinterest Manager
Gen Z's Latest Obsessions_ Pinterest Trends by Jen Vazquez Media Pinterest Manager
Pinterest Trends_ A Game-Changer for Marketing by Jen Vazquez Media Pinterest Manager
Vivid Visuals_ Trending Searches Across Categories by Jen Vazquez Media Pinterest Manager
Where Trends Come From_ Pinterest Predicts by Jen Vazquez Media Pinterest Manager

Here is more information that may be helpful!

5 Easy Pinterest Strategies for Service-Based Businesses to Skyrocket Traffic in 30 Minutes Weekly

Content Creation, Marketing, Pinterest, Podcast

5 Easy Pinterest Strategies for Service-Based Businesses by Jen Vazquez Media

5 Easy Pinterest Strategies for Service-Based Businesses to Skyrocket Traffic in 30 Minutes Weekly

Hey there, service-based business owners! I get it—your time is precious, and marketing can sometimes feel like just another overwhelming task on that never-ending to-do list. But here’s the good news: You don’t need hours of effort to see results. What if I told you that by dedicating just 30 minutes a week to Pinterest, you could significantly boost your online presence and drive more traffic to your website? Sounds too good to be true? Well, it’s not. And I’m here to show you how.

In this guide, we’re diving into five quick and easy Pinterest strategies that will help you maximize your results in minimal time. Whether you’re new to Pinterest or looking to streamline your efforts, these tips are designed to fit seamlessly into your busy schedule. Ready to skyrocket your traffic without the stress? Let’s get into it!

1. Consistency is Key: Schedule Your Pins

Consistency is the magic sauce on Pinterest. It loves seeing fresh content, and so do your potential clients. Instead of spending hours pinning away, use a scheduling tool like Tailwind (yep, I’ll drop a link below) or Pinterest’s own scheduler to spread out your content over the week.

Give this just 10 minutes each week to schedule your pins for the upcoming days. Keep that profile active, and you’ll stay top of mind effortlessly.

Quick Tip

Aim to pin at least 5-10 times a day, mixing your content with other valuable resources your audience will love.

2. Leverage Pinterest Trends for Maximum Impact

Pinterest Trends is an underutilized goldmine. Spend five minutes exploring what’s trending in your industry and create pins that fit those hot topics. When you tap into what’s buzzing, your content is more likely to get noticed and shared.

Quick Tip

Include trending keywords in your pin titles and descriptions to increase visibility in search results.

3. Optimize Your Pin Descriptions for SEO

Pinterest is not just a social media site; it’s a search engine! Spend five minutes optimizing your pin descriptions with the right keywords. Think about what your ideal client is searching for and weave those terms naturally into your descriptions.

Let AI help if you to make this process fast and also to create different titles and descriptions that are different for every pin you create for your blog or other content.  You can use this prompt: “Please act like an SEO strategist and create 5 Pinterest pin titles and descriptions (475-500 characters and no hashtags) for this blog <insert the whole blog>.”

Quick Tip

Focus on long-tail keywords and make sure your descriptions are clear, engaging, and action-oriented.

4. Create Eye-Catching Pin Designs

No need to be a graphic designer to create stunning pins. Tools like Canva or Tailwind Create make it super easy. Set aside 10 minutes to design a few eye-catching pins that reflect your brand’s personality and message.

High-quality visuals attract clicks, so make sure your pins stand out.

Quick Tip

Stick to a consistent color palette and font style across all your pins to build brand recognition.

5. Engage with Your Audience

Engagement is the secret sauce that most people overlook. Pinterest isn’t just about pinning and forgetting. Spend the last five minutes of your weekly Pinterest routine engaging with your audience. Respond to comments, follow relevant accounts, and repin content that aligns with your brand.

Quick Tip

Engage with content that inspires you and reflects your business values to attract like-minded followers.

Conclusion: Make Pinterest Work for You!

By dedicating just 30 minutes a week to these five quick wins, you’ll see more traffic flowing to your website and more eyes on your content. The best part? You’ll be doing it without feeling overwhelmed. So, let’s get this Pinterest party started!

Bonus: Want to keep the momentum going? Download my Free Pinterest resources to stay on track and make the most out of your Pinterest efforts!

 

Don’t Forget to Pin It!

Skyrocket Your Website Traffic with 5 Easy Pinterest Tips by Jen Vazquez Media
Quick Pinterest Wins for Service-Based Businesses_ Grow Traffic in 30 Minutes by Jen Vazquez Media
Grow Your Business_ 5 Pinterest Tips for Service-Based Entrepreneurs by Jen Vazquez Media
5 Pinterest Strategies to Boost Traffic for Service-Based Businesses by Jen Vazquez Media
5 Time-Saving Pinterest Strategies for Busy Service Providers by Jen Vazquez Media

Here is more information that may be helpful!