7 | How to Repurpose Content for Maximum Business Success

Content Creation, Marketing

pinterest pin with words: Master Instagram Like a Pro_ A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Repurposing content is a game-changing strategy for online business success. In the latest Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco dive deep into how to make your content work smarter, not harder. If you’re looking for ways to save time, amplify your reach, and keep your marketing consistent, this guide is for you.

Why Repurposing Content Matters

Repurposing content is the art of maximizing what you’ve already created. It saves time, extends your reach, and ensures consistency across platforms.

  • Reach More Audiences: Not everyone consumes content in the same way. By repurposing, you can connect with your audience through blogs, videos, podcasts, and social media.
  • Work Smarter, Not Harder: As Jen and Cinthia point out, a single piece of content can fuel multiple platforms, reducing the pressure to create from scratch constantly.

Mindset: Start Small and Stay Consistent

One key to successful repurposing is shifting your mindset. Cinthia emphasizes the value of small, actionable pieces of content. “Your audience doesn’t need the whole cake,” she says. “They just need a crumb.” Start with simple content that offers value without overwhelming your audience.

Jen echoes this by stressing the importance of consistency. Whether it’s a blog, podcast, or video, creating a core piece of content weekly can keep your marketing pipeline full.

Steps to Repurpose Your Content

Identify Your Core Content

  • This could be a blog, podcast, video, or another format you enjoy creating.
  • Example: Jen uses videos as her starting point, while Cinthia starts with her podcast.

Repurpose for Multiple Platforms

  • Blogs: Transcribe your video or podcast into a blog.
  • Social Media Posts: Pull snippets or quotes to share on Instagram, TikTok, and LinkedIn.
  • Email Newsletters: Create a digest of your content to engage your email audience.

Use Tools to Save Time

  • RecurPost: Automate posting and keep your content evergreen.
  • Canva: Create visually appealing graphics and pins.
  • Descript: Generate transcripts, captions, and clips from podcasts or videos.

The Role of Search Marketing Platforms

Jen and Cinthia stress the importance of having both a search-based and social media strategy. Platforms like Pinterest, YouTube, and blogs are evergreen sources that drive long-term traffic. Social platforms like Instagram and TikTok complement this by building your brand and connecting with your audience in real time.

Pro Tip: Use Calls to Action Strategically

Place calls to action (CTAs) in the middle of your blog, not just at the end. Highlight lead magnets in a bold color to catch readers’ attention and grow your email list.

Bottom Line

Repurposing content isn’t just a marketing hack—it’s a business strategy. By starting with a core piece of content and leveraging tools and workflows, you can save time and reach your audience more effectively. Remember, consistency and mindset are key. Ready to take your marketing game to the next level? Start repurposing today!

Don’t Forget to Pin It!

How to Save Time by Repurposing Your Content for Maximum Business Success on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Repurposing Made Simple_ Boost Your Business with Smart Marketing Strategies on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Streamline Your Marketing_ Repurposing Tips to Save Time and Grow Your Audience
Transform Your Marketing Workflow with Content Repurposing Tips on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

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6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Content Creation, Marketing, Pinterest, Pinterest Trends, Podcast

pinterest pin with words: 6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools, and an actionable, can’t-miss event for creative marketers. Let’s get to it!

1. OpenAI’s Massive Funding Round: Why It Matters for Business Owners

OpenAI, the company behind ChatGPT, just raised a staggering $6.5 billion in funding, valuing the company at $157 billion. With major investments from Microsoft, NVIDIA, and SoftBank, OpenAI plans to use this funding to increase computational power and push AI research even further.

What Does This Mean for Small Business Owners?

This news is a sign that AI is here to stay – and it’s growing fast. If you’ve been hesitant about adopting AI tools in your business, now is the time to take that first step. From content creation to travel planning (yes, even packing lists!), AI can save you time and streamline your workflows.

Key Takeaway:

Don’t fear AI – embrace it. Start small, explore how tools like ChatGPT can help, and look for opportunities to integrate AI into your business processes. AI isn’t replacing businesses; it’s helping them adapt and thrive.

2. Pinterest Inclusion Fund: A Game-Changer for Underrepresented Creators

Pinterest continues to set the bar for inclusivity with its Inclusion Fund. This program supports creators from underrepresented communities – including BIPOC, LGBTQ+, and individuals with disabilities – by offering financial support, educational tools, and resources to help them grow their businesses on Pinterest.

Why It’s Important:

Pinterest is all about making the platform accessible and diverse, from tools like inclusive hair type searches to body-positive content features. If you’re eligible, don’t miss the chance to apply.

Apply for the Pinterest Inclusion Fund Here.

Mark Your Calendar: Creative Marketing Summit 2025

If you want to find, attract, and book your ideal clients, the Creative Marketing Summit is for you. Hosted by Jen Vazquez, this virtual summit brings together 30+ marketing experts to deliver actionable strategies you can implement right away.

  • What to Expect: Every session includes real tips, tools, and free resources.
  • When: February 2025
  • Cost: Free to attend, with an optional VIP ticket for lifetime access.

Why You Should Attend:

Whether you’re a new business owner or a seasoned pro, this summit will spark fresh ideas, provide actionable inspiration, and connect you with like-minded female service providers. Marketing is always evolving – and this is your chance to stay ahead of the curve.

SIGN UP FREE
New Pinterest Look! OLD LOOK and New look by Jen Vazquez Media

3. New Pinterest Features: What’s Rolling Out Now

Look at that fresh Look for Pinterest Profiles! Pinterest is slowly rolling out a new desktop design for profiles. Instead of a large cover photo that hides your pins, the layout now places your profile photo on the right and displays pins prominently below. This change allows visitors to see your pins immediately – a big win for visibility.

Pro Tip:

If you don’t see the new look yet, hang tight. Pinterest rolls out features gradually to ensure everything runs smoothly.

Collages: A Fun Way to Share Your Inspiration

Pinterest is introducing an easy-to-use collage tool that lets you create mood boards and share visual inspiration directly on the platform. Whether you’re planning your next brand shoot or designing a project, this tool makes it simple to customize and collaborate.

4. Tailwind Updates: Save Time With Smarter Pin Scheduling

Tailwind, the go-to Pinterest scheduling tool, is back with a new-and-improved pin scheduler. If you use Tailwind, you’ll love these updates:

  • Easier Scheduling: All your pins are now in a central section with your schedule visible on the side.
  • Time-Saving Tools: Features like interval pinning allow you to space out pins strategically without being spammy.

Tailwind continues to innovate, saving marketers hours of work each week. If you’ve been overwhelmed by Pinterest workflows, this update might be a game-changer.

Final Thoughts: Embrace Change, Get Inspired, and Take Action

From AI advancements to Pinterest tools and networking opportunities, now is the time to adapt, learn, and grow in your marketing. Whether you’re exploring AI for the first time or refreshing your Pinterest strategy, there’s never been a better moment to invest in your business.

Have questions about Pinterest, AI, or the Creative Marketing Summit? 

Have questions, we’d love to help! Reach out via our social media!  Hit us up at @MarketingDuoPodcast and tag Cinthia at @digitalbloomiq and Jen at @jenvazquezmedia on Instagram, and let us know your thoughts. We’d love to hear from you!

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Pinterest Pin with words: December 2024 Marketing Trends OpenAI Growth Pinterest Updates for Creators by Jen Vazquez Media
pinterest pin with words: Top Marketing News December 2024 OpenAI Funding Pinterest Updates and More by Jen Vazquez Media Pinterest Expert
Pinterest pin with words: Game-Changing Digital Marketing Updates AI Growth and Pinterest Tips by Jen Vazquez Media Pinterest Manager
Pinterest Pin with words: OpenAI’s Big Funding and Pinterest Tools You Need for 2024 by Jen Vazquez Media Marketing Expert
Pinterest pin with words: New Pinterest Features Tailwind Updates and a Free Marketing Summit

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Your Ultimate Guide to Planning for 2025: A Fresh Approach to Marketing Strategy

Content Creation, Marketing, Podcast

pin with words: Your Ultimate Guide to Planning for 2025_ A Fresh Approach to Marketing Strategy by Jen Vazquez Media

As we approach the new year, it’s time to gear up with a marketing plan that truly works for your business. My planning process isn’t the typical “set-it-and-forget-it” kind of deal—it’s a hands-on, data-driven, and creative workflow that ensures your content is not only fresh but also impactful.

Let’s dive into my step-by-step process for 2025, combining insights, AI tools, and strategic repurposing to simplify and supercharge your marketing efforts.

Step 1: Reviewing Last Year’s Content Performance

Before you can plan ahead, you need to look back. Start by analyzing the content you created in 2024 using tools like Google Search Console. Here’s what to focus on:

  • Identify your top-performing content based on impressions and clicks.
  • Look for pages with high impressions but low clicks (opportunities to optimize).
  • Pinpoint content that consistently ranks well and aligns with your goals for 2025.

Doing this gives you a clear picture of what resonates with your audience and what areas need improvement.

Detailed insights in Part 1 of the series.

Step 2: Quarterly Planning Based on Data

With your performance review in hand, it’s time to map out your strategy. I recommend a quarterly approach to content planning:

  1. Set quarterly themes: Break down your yearly goals into smaller, more manageable themes that guide your content focus for each quarter.
  2. Leverage data insights: Use analytics to decide what topics or keywords to target. Focus on what’s already working and explore related areas to expand your reach.

By planning in quarters, you allow flexibility to pivot as needed while keeping your efforts aligned with long-term goals.

Read more in Part 2 of the series.

Step 3: Picking Core Content and Using AI

Core content is the backbone of your marketing strategy. These are the cornerstone pieces that you’ll repurpose throughout the year. Here’s how to choose them:

  • Select 4–6 main topics aligned with your audience’s pain points and interests.
  • Use AI tools like ChatGPT to brainstorm headlines, outlines, or even full drafts to save time and stay creative.

This approach ensures your content is not only intentional but also scalable.

Explore this process in Part 3.

Marketing Accelerator

UPLEVEL YOUR MARKETING WORKFLOW ON YOUR TERMS!  Often times what it takes to uplevel an area of your business like marketing is expert advice from a person who learns about your business, your ideal client, and your business goals.

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Step 4: Leveraging AI for Social Media

Once your core content is set, extend its life by creating social media posts. Here’s my formula:

  1. Break down each blog post into smaller chunks or bite-sized tips.
  2. Use AI to craft engaging captions, tweets, or even Instagram carousel copy.
  3. Match your social posts with visuals or videos to maximize engagement.

By using AI strategically, you’ll keep your social feeds active without starting from scratch every time.

Discover more in Part 4.

Step 5: Repurposing Old Content That Ranks

Don’t let high-performing content gather dust! Repurposing is the ultimate way to maximize your efforts:

  • Update older blog posts with fresh data, new links, or optimized keywords.
  • Transform a popular blog into a podcast episode, video, or infographic.
  • Share evergreen content regularly to new audiences.

AI can help here too by suggesting updated headlines, summarizing old posts, or drafting new formats for your content.

Learn more about repurposing in Part 5.

Why This Process Works

By blending data insights, creativity, and AI tools, this process makes planning more efficient and impactful. You’ll spend less time creating content and more time engaging with your audience. Plus, by repurposing your best work, you’re not reinventing the wheel—you’re optimizing it for maximum reach.

Are you ready to plan your best year yet? Let’s make 2025 the year your marketing strategy works for you, not the other way around. If you want help, I have a service so I can help you! Check out Marketing Accelerator!

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image of women in black holding a podcast microphone and words: Transform Your Marketing with AI and Strategic Repurposing for 2025_ by Jen Vazquez Media Pins
women in black leaning forward with podcast microphone and words: The Ultimate 2025 Marketing Plan_ Data, AI, and Strategy_ by Jen Vazquez Media Pins
women in black with confetti and words: Plan Your Marketing Strategy for 2025 with Ease_ by Jen Vazquez Media Pins
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Pinterest Predicts 2025: What’s Trending and How to Ride the Wave

Marketing, Pinterest, Pinterest Trends

My rendition of Pinterest Predicts 2025

Pinterest Predicts 2025

Every year, Pinterest gives us a crystal ball into what’s about to take over our feeds, wardrobes, and shopping carts—and 2025 is shaping up to be nothing short of magical. With themes ranging from medieval opulence to nautical chic, Pinterest Predicts 2025 offers a treasure trove of inspiration. Let’s break down these trends and explore how you can embrace them, whether for personal style, marketing strategies, or product development.

1. Castlecore: A Medieval Revival

The age of knights and castles is back! Castlecore taps into a love for antiquity with chainmail-inspired jewelry, ornate details, and a touch of regal glamour.

  • What to Expect: Bold metallic accessories, brocade fabrics, and layered textures reminiscent of medieval court attire.
  • How to Use It: Brands can lean into vintage-inspired marketing. Think antique-style packaging, rich jewel tones in visual content, and storytelling that transports customers back in time.

2. Cherry-Coded: The Bold Power of Red

Move over neutrals; deep cherry red is the new statement color. From lipstick to oversized sweaters, this vibrant hue demands attention.

  • What to Expect: Cherry red will dominate in both fashion and beauty, from bold manicures to monochrome outfits.
  • How to Use It: Retailers and creators can incorporate this shade into campaigns, whether as a feature product or an accent color in visuals. Highlight its empowering and confident vibe.

3. Goddess Complex: Mood: You know your worth in gold.

In 2025, everything will be a muse moment, from gold facials and goddess braids to sublime nail designs. Go all in on your feminine power and embrace your divine drip like never before

  • What to Expect: Gold-trimmed makeup looks, flowing fabrics, and intricate braids.
  • How to Use It: Perfect for beauty brands looking to create Instagram-worthy tutorials or fashion labels embracing luxurious textures. Use lighting to highlight the golden glow in marketing images.

4. Fisherman Chic: Nautical Meets Nostalgia

Imagine your grandpa’s favorite cable-knit sweater—but make it cool. Fisherman Chic gives classic nautical staples a trendy upgrade.

  • What to Expect: Fisherman sandals, utilitarian raincoats, and chunky knits.
  • How to Use It: For outdoor and adventure brands, this trend is a goldmine. Lean into a mix of rugged and cozy aesthetics in campaigns and product lines.

5. Seeing Double: Matchy-Matchy Moments

Coordinated outfits and accessories are no longer just for twins. Seeing Double is about couples and besties dressing in sync.

  • What to Expect: Matching jerseys, complementary nail designs, and accessories like friendship bracelets.
  • How to Use It: Brands targeting Gen Z and Millennials can create “twinning” collections or bundle deals that encourage customers to shop in pairs.

6. All Dolled Up: The Dollhouse Aesthetic

Barbiecore is evolving, but doll-inspired beauty and decor are here to stay. Think whimsical, playful, and unapologetically cute.

  • What to Expect: Pastel accessories, rosy makeup, and home decor with dollhouse charm.
  • How to Use It: Perfect for lifestyle and beauty brands. Tap into the nostalgia and joy of childhood with campaigns that evoke warmth and whimsy.

7. Aura Beauty: A Pop of Color

Say goodbye to minimalism and hello to vibrant, unapologetic makeup. Aura Beauty is about making a statement through color.

  • What to Expect: Purple blush, colorful eyeliner, and full-face color experiments.
  • How to Use It: Ideal for beauty influencers and brands looking to engage a younger audience. Tutorials and reels showing bold transformations will thrive on platforms like Instagram and TikTok.

8. Sea Witchery: Mystical Oceanic Vibes

Take your nautical chic and add a pinch of mysticism. Sea Witchery combines oceanic inspiration with a touch of magic.

  • What to Expect: Wet-look hairstyles, shimmering sea-inspired nail art, and siren-themed makeup.
  • How to Use It: This trend pairs perfectly with spa and beauty industries. Create calming, ocean-inspired campaigns with a hint of drama.

9. Moto Boho: Biker Meets Bohemian

Biker jackets meet flowing skirts in this edgy-meets-free-spirited trend. Moto Boho is for those who want a little grit with their glam.

  • What to Expect: Chunky leather accessories, flowy fabrics, and tough-yet-chic boots.
  • How to Use It: Great for fashion retailers. Combine bold, urban visuals with softer, more organic styling to show the duality of this trend.

Why These Trends Matter for Businesses

Pinterest trends often predict cultural shifts before they become mainstream. By aligning your content, products, and marketing strategies with these trends, you position yourself as a forward-thinking brand that “gets” its audience.

Here are a few actionable tips to capitalize on these trends:

  • Stay Ahead of the Curve: Incorporate these themes into your social media content, product designs, or even packaging.
  • Use Pinterest Boards Creatively: Showcase how your products or services align with trending aesthetics. Think mood boards, styling tips, or tutorials.
  • Engage Creators: Collaborate with influencers who embody these styles to amplify your reach.

2025 is all about making bold, creative statements. Whether you’re inspired by the grandeur of Castlecore or the vibrancy of Cherry-Coded, there’s something here for every taste. So, get pinning and start planning for a year full of exciting possibilities!  

See the trends that I’ve curated right here!  You can also see all the 2025 Predictions by Pinterest here!

Here is more information that may be helpful!

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Pinterest pin with words Pinterest Trends 2025_ Creative Ideas for Business Owners by Jen Vazquez Media
Pinterest pin with words: Pinterest 2025_ What Business Owners Need to Know by Jen Vazquez Media
Pinterest pin with words: How to Use Pinterest’s 2025 Trends to Grow Your Business by Jen Vazquez Media<br />
Pinterest pin with words: Discover Pinterest Predicts 2025 Trends for Business Success by Jen Vazquez Media
pinterest pin with words: Pinterest Predicts 2025_ What’s Trending and How to Ride the Wave by Jen Vazquez Media

Pinterest Trends Weekly: Welcoming Winter

Marketing, Pinterest, Pinterest Trends

Using Pinterest Trends to Plan Your Winter Campaigns by Jen Vazquez Media

Pinterest Trends Weekly: Welcoming Winter

What’s trending now on Pintertest? Welcoming winter! From cozy home essentials to layers of wardrobe warmth, searches inspired by chilly winter weather are trending on Pinterest this week!

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business.

LEARN FREE

Growing Trend: Cozy Living

People are embracing comfort at home with:

  • Oversized Blankets: 50% increase
  • Earthy Living Room Decor: 12x increase
  • Tiny House Cabins: 60% increase
  • Home Coffee Stations: 45% increase
  • Beaded Curtains: 25% increase

Cold Comforts: Food & Drink

Comfort foods are in high demand as the weather cools down:

  • Hot Apple Cider Recipe: 100% increase
  • Bone Broth Soup Recipes: 100% increase
  • Chili Toppings: 65% increase
  • Turkey Soup: 50% increase
  • Baked Mac and Cheese Recipe: 40% increase

Travel Trends

Winter travel plans are inspiring new search spikes:

  • Map of the World: 3x increase
  • Winter Bucket List: 60% increase
  • Island Vacation Outfits: 35% increase
  • NYC at Night: 25% increase
  • Aspen, Colorado: 25% increase

Men’s Winter Fashion

Comfort meets style with these trending looks:

  • Carhartt Jacket Outfit: 100% increase
  • Sweat Suit Outfits: 65% increase
  • Beanie Outfit for Men: 50% increase
  • Velvet Suit Designs: 45% increase
  • Flannel Outfits for Men: 35% increase

Gen Z Spotlight: Staying Warm

Gen Z is all about staying cozy while being on-the-go:

  • Cold Game Day Outfits: 150% increase
  • Hot Cocoa Bar: 95% increase
  • Fur Boots: 45% increase
  • Snowboarding Outfits: 45% increase
  • Candle Warmers: 35% increase

Pinterest Predicts: Make It Big

Chunky and oversized pieces are making a comeback this season:

  • Petal Bun Locks: 60% increase
  • Chunky Scarves: 50% increase
  • Oversized Sweater & Skirt Outfits: 40% increase
  • Fluffy Boot Outfits: 30% increase
  • Chunky Blankets: 30% increase
Pinterest’s Cozy Treats

Featured Pinterest Board

Want some cozy treat ideas? Check out Pinterest’s Cozy Treats board for delicious, easy-to-make winter desserts. 

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How Entrepreneurs Can Leverage Pinterest’s Cozy Trends by Jen Vazquez Media
Winter Fashion Content Ideas to Grow Your Pinterest Audience by Jen Vazquez Media
Create Engaging Winter Recipes to Attract Pinterest Traffic by Jen Vazquez Media
How to Use Pinterest Trends for Your Winter Content Strategy by Jen Vazquez Media
Using Pinterest Trends to Plan Your Winter Campaigns by Jen Vazquez Media

Here is more information that may be helpful!