7 | How to Repurpose Content for Maximum Business Success

pinterest pin with words: Master Instagram Like a Pro_ A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Repurposing content is a game-changing strategy for online business success. In the latest Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco dive deep into how to make your content work smarter, not harder. If you’re looking for ways to save time, amplify your reach, and keep your marketing consistent, this guide is for you.

Why Repurposing Content Matters

Repurposing content is the art of maximizing what you’ve already created. It saves time, extends your reach, and ensures consistency across platforms.

  • Reach More Audiences: Not everyone consumes content in the same way. By repurposing, you can connect with your audience through blogs, videos, podcasts, and social media.
  • Work Smarter, Not Harder: As Jen and Cinthia point out, a single piece of content can fuel multiple platforms, reducing the pressure to create from scratch constantly.

Mindset: Start Small and Stay Consistent

One key to successful repurposing is shifting your mindset. Cinthia emphasizes the value of small, actionable pieces of content. “Your audience doesn’t need the whole cake,” she says. “They just need a crumb.” Start with simple content that offers value without overwhelming your audience.

Jen echoes this by stressing the importance of consistency. Whether it’s a blog, podcast, or video, creating a core piece of content weekly can keep your marketing pipeline full.

Steps to Repurpose Your Content

Identify Your Core Content

  • This could be a blog, podcast, video, or another format you enjoy creating.
  • Example: Jen uses videos as her starting point, while Cinthia starts with her podcast.

Repurpose for Multiple Platforms

  • Blogs: Transcribe your video or podcast into a blog.
  • Social Media Posts: Pull snippets or quotes to share on Instagram, TikTok, and LinkedIn.
  • Email Newsletters: Create a digest of your content to engage your email audience.

Use Tools to Save Time

  • RecurPost: Automate posting and keep your content evergreen.
  • Canva: Create visually appealing graphics and pins.
  • Descript: Generate transcripts, captions, and clips from podcasts or videos.

The Role of Search Marketing Platforms

Jen and Cinthia stress the importance of having both a search-based and social media strategy. Platforms like Pinterest, YouTube, and blogs are evergreen sources that drive long-term traffic. Social platforms like Instagram and TikTok complement this by building your brand and connecting with your audience in real time.

Pro Tip: Use Calls to Action Strategically

Place calls to action (CTAs) in the middle of your blog, not just at the end. Highlight lead magnets in a bold color to catch readers’ attention and grow your email list.

Bottom Line

Repurposing content isn’t just a marketing hack—it’s a business strategy. By starting with a core piece of content and leveraging tools and workflows, you can save time and reach your audience more effectively. Remember, consistency and mindset are key. Ready to take your marketing game to the next level? Start repurposing today!

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How to Save Time by Repurposing Your Content for Maximum Business Success on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Repurposing Made Simple_ Boost Your Business with Smart Marketing Strategies on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Streamline Your Marketing_ Repurposing Tips to Save Time and Grow Your Audience
Transform Your Marketing Workflow with Content Repurposing Tips on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

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How Starting a Podcast Can Help Female Service Providers Book More Clients

How Starting a Podcast Can Help Female Service Providers Book More Clients By Jen Vazquez Media

How Starting a Podcast Can Help Female Service Providers Book More Clients

Starting a podcast isn’t just another trend—it’s a game-changer for connecting with your ideal clients, sharing your expertise, and growing your business. For female service providers especially, podcasting can be an authentic way to showcase your knowledge, build trust, and get booked out. So, let’s dive into how podcasting can attract leads, what it takes to launch one, and why this could be your next best move.

1. Why a Podcast is a Lead-Generating Powerhouse

Think of a podcast as a top-of-funnel marketing tool that draws in listeners who might never have discovered you otherwise. It’s your platform to speak directly to people who are searching for exactly what you offer. Every episode is like a conversation, where listeners get to know your personality, approach, and expertise—building trust with every download.

  • Widen Your Audience: Podcast platforms like Apple Podcasts, Spotify, and Google Podcasts give you global reach, introducing you to new listeners who can become clients.

  • Nurture Leads: Your podcast isn’t just an introduction to your brand; it’s a way to keep leads engaged. Each episode reinforces the value you bring.

  • CTA Opportunities: Every episode is a chance to invite listeners to take the next step—whether it’s joining your email list, snagging a freebie, or booking a consult.

2. Proof of Expertise: Establishing Authority

A podcast showcases your expertise in a way that a website or social media profile just can’t. Each episode is proof that you not only know your stuff but are genuinely passionate about helping others. For female service providers, this can be particularly powerful—it’s your way of saying, “I’m here, and I can help!”

  • Build Credibility: Sharing insights, client wins, and actionable tips proves you’re not just talking the talk—you’re walking the walk.

  • Educate & Empower: Potential clients get a peek into how you think, how you solve problems, and the depth of your knowledge, giving them the confidence they need to reach out.

  • Create Connection: The authenticity of your voice lets listeners feel like they’re getting to know the real you, making it easier for them to envision working together.

3. What You Need to Get Started

Starting a podcast is easier than you might think! Here’s a quick breakdown of the essentials:

 

  • Recording Equipment: A solid microphone, headphones, and a bit of soundproofing (think foam or even blankets) can go a long way. Entry-level gear won’t break the bank but will ensure you sound clear and professional. See my recommendations HERE.
  • Recording & Editing Software: Descript is my go-to for editing—it makes the process so much easier! And if editing isn’t your jam, hiring it out is totally worth it.
  • Hosting Platform: To get your episodes out there, you’ll need a podcast host. Free options like Spotify work, but paid platforms like Buzzsprout offer better SEO and marketing features. I started with Anchor (now owned by Spotify) but moved to Buzzsprout for its extra oomph in marketing.
  • Graphic Design: You’ll need a podcast cover and promotional graphics. Canva is perfect for DIY designs, or you can hire a designer if you’d rather focus on content creation.

NEW Podcast Production Services

Before we wrap up this section, I’m so excited to announce that we’re rolling out a limited number of spots for our brand-new podcast production service! 🎙️

With Marketing Strategy Academy thriving for the past six years and two fresh podcasts launching this month, we’re ready to bring that same energy to your podcast dreams. From smooth audio editing to show notes that do more than summarize, we handle all the details so you can shine in front of the mic. 

Want to see how we can lighten your load? Click the link below to schedule a quick chat and make your podcast vision a stress-free reality! 👉Apply Now!

4. Time & Money Investment: DIY vs. Outsourcing

The big question: should you go DIY or outsource parts of your podcast? Let’s break down the time and cost factors.

  • Time Investment: If you’re doing it all yourself, expect to spend a few hours each week on planning, recording, editing, and promotion. For busy service providers, outsourcing editing or social media promotion can save serious time and let you focus on what you love.

  • Financial Investment: Basic gear and software can cost under $200, but professional editing services can range from $50 to $200 per episode. Investing in high-quality production can elevate your podcast and reflect well on your brand.

  • Outsourcing Options: Many podcasters choose to outsource tasks like editing, graphics, and even show notes. This frees up your time so you can focus on creating content that connects with your audience, which can be a game-changer for rapid growth.

5. Making Podcasting Part of Your Marketing Strategy

A podcast can fit seamlessly into your overall marketing strategy and complement your other platforms. Here’s how to leverage it:

  • Content Repurposing: Each episode can turn into social media posts, blogs, or even emails, saving you time on content creation.

  • Lead Generation: Use CTAs to guide listeners into your world—whether that’s joining your email list, your Facebook group, or grabbing a free resource aligned with your episode.

  • Client Nurturing: Existing clients who tune into your podcast will feel more connected to your brand, helping build loyalty and long-term relationships.

Bottom Line

A podcast isn’t just about adding value to your audience; it’s a clear way to tell potential clients that you’re the real deal. For female service providers ready to invest some time or money, podcasting can create an engaged audience, showcase your expertise, and become a consistent source of leads. So, if you’ve been looking for a way to connect, educate, and book more clients—it might be time to hit “record” and let your voice be heard!

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How Starting a Podcast Can Help You Book More Clients
Podcast Marketing Strategy_ Attract More Clients with Less Effort By Jen Vazquez Media
Podcasting for Female Service Providers_ A Step-by-Step Guide By Jen Vazquez Media
Podcasting vs Blogging_ What’s Best for Female Service Providers By Jen Vazquez Media
Top Reasons Female Entrepreneurs Should Start a Podcast By Jen Vazquez Media

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What Are People Searching For This Week on Pinterest (The third week of June)?

four images of summer and fourth of july with words saying What are people searching for this week on Pinterest.

What Are People Searching For This Week on Pinterest in June?

Hey there! I’m Jen, your friendly marketing cheerleader, here to break down what’s trending on Pinterest this week. Let’s dive into the latest search insights and how you can use them to boost your business. 🌟

Current Pinterest Trends: Stars, Stripes, and Sunshine 🌞

This week, Pinterest’s search landscape is buzzing! Key Trends this week include:

  • A 120% increase in “outdoor oasis” searches
  • A 2.5 times increase in “peach crisp with fresh peaches”
  • A six times increase in “firework nails”
  • A 70% increase in “wasp sting remedy”
  • A four times increase in “glamping” (thanks to the adventurous Gen Z)
  • A whopping 160% increase in “snacklebox ideas” among millennials
  • A 2.5 times increase in searches for 4th of July food and barbecue party ideas

All these trends can be explored in more detail on trends.pinterest.com

Behind the Trends

Pinterest is the go-to platform for future-forward ideas, with over 518 million users seeking tomorrow’s inspiration today. Each week, ‘Pinterest Predicts Weekly’ highlights search trends across various categories, regions, and demographics, offering valuable insights for your content strategy.

What’s Trending Now? Stars, Stripes, and Sunshine

The summer holiday spirit is in full swing! From festive block parties and parades to lakeside lunches and fireworks, people are on the hunt for ways to celebrate. Noteworthy search trends over the last three weeks compared to the previous three include:

  • Outdoor Oasis: 120% increase
  • Fun Drinks Alcohol: 105% increase
  • Lemonade Stand Sign: 100% increase
  • Summer Meals for a Crowd: 45% increase
  • How to Pack a Watermelon: 45% increase
  • American Flag Sweater: 35% increase

Category Trend: Pops of Patriotism

Prepping for an epic Fourth of July? Search trends show:

  • Peach Crisps with Fresh Peaches: 2.5 times increase
  • Cherry Recipes: 120% increase
  • Grilled Romaine Salad: 35% increase
  • White Sangria: 25% increase

Beauty and Health

In beauty:

  • Firework Nails: Six times increase
  • American Flag Nails: 95% increase
  • Blue Natural Hair: 55% increase
  • Summer Nails Red: 50% increase

In health:

  • Wasp Sting Remedy: 70% increase
  • Sunburn Relief: 70% increase
  • Bug Bite Relief: 65% increase
  • Sunburn Remedies: 60% increase

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Audience Trends: Gen Z and Millennials

Gen Z Seek Summer Fun

Gen Z is gearing up for some summer adventures with:

  • A four times increase in searches for “glamping”
  • A 115% increase in “fun summer activities”
  • An 80% increase in “socializing, summer camp”
  • A 55% increase in “road trip”
  • A 25% increase in “yacht party”

Millennials Love Snacklebox Ideas

Millennials are all about innovative picnic ideas and more:

  • 160% increase in “snacklebox ideas,” which sounds fascinating!
  • 100% increase in “festival fits”
  • 45% increase in “parade float ideas”
  • 40% increase in “fireworks”
  • 25% increase in “luxury picnic”

Moment Spotlight: Fourth of July 📅

Searches for Fourth of July are soaring as Pinterest users plan their celebrations:

  • 2.5 times increase in “Fourth of July food barbecue party ideas”
  • Two times increase in “Fourth of July charcuterie board” and “Fourth of July fits”
  • 180% increase in “Fourth of July cocktails”
  • 135% increase in “Fourth of July decorations outdoor”
  • 40% increase in “Fourth of July tablescapes”
Get inspired by the "Summer Spreads" board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

Featured Board: Summer Spreads

Get inspired by the “Summer Spreads” board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

So there you have it—tons of fun, actionable trends to incorporate into your marketing! Remember, leveraging these insights is like chatting with your best friend about what’s hot this summer. Let’s make the most of these trends and work smarter, not harder, in your marketing journey.

Happy pinning! 😊

Here is more information that may be helpful!

Don’t Forget to Pin It!

Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media