Why You’re Always Scrambling for Content: The Brand Photography Planning Problem

Brand Photography, Content Creation, Marketing, Podcast

Why You’re Always Scrambling for Content

The Brand Photography Planning Problem

If you have brand photos that you barely use, the problem isn’t the photos.

If you have brand photos that you barely use, the problem isn’t the photos. The problem is that the session wasn’t planned around your marketing system, and that’s a completely fixable problem.

I’m Jen, a brand photographer and marketing strategist for female service providers, and I want to talk about something that comes up constantly with new clients. They’ve had brand photos done before, sometimes more than once, and they’re still scrambling for content every single week because the photos they have don’t actually fit what they need.

That’s not a photography problem. That’s a planning problem, and it starts long before anybody picks up a camera.

What Most People Get Wrong About Brand Photography

Most people approach a brand photography session like this: pick some outfits, choose a location, show up, get pretty pictures, and then go home with a gallery that feels beautiful but somehow never quite fits the content they’re trying to create.

The photos are nice, but they’re not doing any marketing work for you. That’s because the session was planned around aesthetics, not strategy.

What Brand Photography Is Actually For

Brand photography has one job inside your marketing system: to make showing up easier and more consistent. That’s it.

That means your photos should be ready to drop into a Pinterest pin across multiple topics and boards, your email newsletter header every single week, your website hero and service pages, your About page, your social content for the month, launch graphics, freebies, podcast artwork, and more.

One well-planned session should give you content for three to six months across all of those places. If your photos aren’t doing that for you, the session wasn’t planned with your marketing in mind.

I’m not blaming your photographer at all. But I do think it’s really important that you choose to work with a photographer who specializes in brand photography and understands marketing strategy.

Ready To Plan Brand Photos That Actually Work for Your Marketing

Join THE CLUB for Q+A Calls and Education on Pinterest marketing, using photos, marketing workflows, and so much more. Plus, access to our community of service providers for building sustainable marketing systems.

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How to Plan a Session Around Your Marketing

This is how I approach every single session, and it starts with a marketing conversation, not an outfit conversation.

Step 1: Map Your Content Needs

What platforms are you active on? What ratio of images do you need? Have you looked for a specific image as a reel cover that you just don’t have? Do you need vertical images for Pinterest and stories? Do you need horizontal images for website banners and email headers?

If 60% of your images end up in a format that doesn’t work for Pinterest, you just cut your Pinterest content potentially in half before the session even starts.

Step 2: Plan Around Your Offers

What are you selling in the next three to six months? What launches do you have? Your photos should support the energy of what you’re selling. Cozy and connected for a community offer, polished for a high-ticket service, bright and energetic for a launch.

Step 3: Build a Shot List by Category

Think in categories, not poses. Here are the five categories every service provider needs:

Working images: You in your element, doing what you actually do. For me, that’s working on my laptop or talking into a microphone.

Lifestyle images: Your personality, your environment, what makes you you. This can include having your kids at the beginning or end of a photo shoot to show you working from home.

Connection images: On a video call, in a coaching session, at a coffee shop with your laptop.

Detail images: Your tools of the trade. If you’re a hairstylist, your brushes or curling irons. If you’re a makeup artist, your makeup or roller bag. Your tools, props, and space tell people what to expect.

Blank space images: Shots with intentional negative space where you can overlay text for Pinterest pins, reel covers, blog graphics, or presentation slides.

A shot list built around those categories gives you a library instead of just a gallery.

Brand Photography and Pinterest: The Connection

Pinterest is a visual search engine, and visuals that stop the scroll get the clicks. An iPhone photo can work on Pinterest, but a well-lit, well-composed brand photo with space for keyword-rich text overlay is going to perform better almost every time.

When you have a full library of custom images from a planned session, you can create pins consistently without ever running out of visuals. No more scrambling for something to post. No more reaching for a random selfie because you need content right now. You have a library, you use it, you repurpose it, and it keeps working while you’re living your life.

How Often Should You Get Brand Photos?

This is a question I get a lot, and the honest answer is less often than you think. If you plan well, you’re going to get great photos that last.

Most of my clients do one to two brand sessions per year on average. I do have clients who are very active on YouTube or Instagram or who blog frequently, and for them, I offer content sessions throughout the year so they get new photos every three months.

One session every six months, planned from a strategic marketing intention, will give you more than enough content to run your marketing without scrambling.

Seasonal sessions also help. Spring content has a different feel from fall, but here’s the key: it only works if the session is planned around your marketing. When you get seasonal content, you can use that seasonal content for years.

More sessions don’t fix a planning problem at all. The planning piece of my brand sessions is the most important part.

What Actually Changes

When clients go through a well-planned brand session, something shifts in how they show up online. Not just because the images are beautiful, although they are, but because they finally have visuals that feel like them and actually fit what they’re creating.

The confidence level people get after a brand session is incredible. They show up on fire online. Sitting down to write a Pinterest pin or a post gets faster and easier. Choosing an image for the email header takes 30 seconds instead of 20 minutes of scrolling through a gallery that doesn’t quite work.

The visual problem gets solved, and when that problem is solved, the whole marketing workflow gets way lighter. Marketing that fits your life, not the other way around. That’s the whole point.

Brand photography isn’t a nice-to-have when it’s planned right. It’s the engine behind your entire content workflow.

If you are in the Bay Area (Northern California), I’d love to photograph you!

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

What Some Help Planning A Photoshoot?

I have a Brand Photoshoot Workbook + Checklist that will help you identify your idea client, and plan a photoshoot with a workbook and checklist to get the best photos out of your photography session.

GRAB IT FREE

DON’T FORGET TO PIN IT!

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Marketing, Pinterest, Pinterest Trends

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Hey — let’s get this party started! Pinterest just dropped their 2026 trend report, and honestly… it’s good. Like, really good. If you want your content to stand out next year, stay ahead of the curve, and actually create posts people are searching for, you’re in the right place.

I’m Jen, and I help service providers get more leads without posting every single day. I’ve used Pinterest since the invite-only beta days back in 2009, and I’ve seen firsthand how predictable this platform is when you understand search behavior.

This year’s report centers on three major themes: non-conformity, self-preservation, and escapism + play — which makes total sense because people want comfort, joy, and identity more than ever.

Let’s dig in.

What Is Pinterest Predicts (and Why It’s a Big Deal)?

Pinterest Predicts is Pinterest’s annual trend forecast built from real user behavior — not opinions, not vibes, not a random brainstorm. They analyze billions of searches and saves to spot what’s rising across beauty, home, food, fashion, travel, and lifestyle.

They look at:

What people are searching for
What they’re saving
What’s rising month over month
What’s becoming a global trend

And here’s the kicker — Pinterest has been accurate 80% of the time over the past few years. So when they say something is trending… it’s coming.

For service providers, that means this report is basically your shortcut to:

Knowing what visuals and topics will take off next year
Planning content before the trends hit the mainstream
Creating pins, blogs, and videos people are already curious about
Building offers aligned with what your future clients want

This is the good stuff.

Pinterest Predicts 2026 — All 21 Trends with Better Descriptions

Here are the full trends directly from Pinterest’s 2026 report, rewritten to be simple, clear, and helpful for your audience.

1. Cool Blue

Soft, icy, glacier-inspired blues showing up in beauty, weddings, drinks, events, and home. Calm, clean, almost futuristic. Great if you want your brand to feel fresh, clear, and grounded.

2. Gimme Gummy

A full-on texture moment. Think squishy, jelly, rubbery, glossy shapes — nails, phone cases, packaging, beauty looks. Perfect if you create fun, playful, sensory content or want your visuals to feel “touchable.”

3. Vamp Romantic

Moody, dark, emotional romance vibes. Deep reds, lace, candlelight, vintage glam, almost gothic but pretty. Fantastic for photographers, beauty pros, and anyone leaning into dramatic, emotional storytelling.

4. Neo Deco

A bold, glam revival of Art Deco: sleek geometry, chrome and brass, sharp lines, rich tones. Shows up in interiors, weddings, brand design, and events. Great if you want your brand to feel luxe, polished, and a little extra.

5. Pen Pals

Analog connection is back: letter writing, pretty stationery, filled-out postcards, journaling, and slow, intentional notes. Perfect for coaches, therapists, organizers, or anyone who talks about reflection, habits, or slowing down.

6. Darecations

Travel for the thrill, not just the rest. Think rafting, canyons, racing, adventure sports, and “I did something big” trips. Great for travel pros, retreat hosts, coaches, or anyone tying growth to courage and adventure.

7. Glamoratti

Maximalist ’80s glam: sequins, sparkle, big silhouettes, bold color, “too much” in a fun way. Amazing for event pros, brand photographers, and style experts who love bold, statement visuals.

8. Wilderkind

Delicate animal + nature aesthetic — butterflies, soft creature prints, subtle animal motifs, forest elements. Lovely for kids brands, family photographers, nature-inspired businesses, and soft storytelling visuals.

9. Laced Up

Doilies, lace, delicate trims, crochet, and old-school textile details. This shows up in fashion, table styling, weddings, and home. Great for brands that lean soft, romantic, sentimental, or vintage.

10. Brooched

Vintage brooches and pins as the star accessory — on blazers, hats, coats, bags, even hair. Nostalgic but playful. Stylists, photographers, and fashion/branding pros can have a lot of fun with this.

11. Glitchy Glam

Beauty and visuals that “miss the mark” on purpose — mismatched eyeliner, off-center shapes, broken graphics, distorted filters. Ideal for creators who want to talk about perfectionism, creativity, or embracing the mess.

IMAGE FOR BLOG Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Need Help?

If you want help with Pinterest next year, you’ve got two options:

Done-for-you management: We design your pins, set your strategy, and post everything for you so you don’t have to lift a finger.

DIY inside The Club: Templates, coaching, support, and simple step-by-step help to keep you consistent without burning out. Come on in — it’s so much fun and it’s the easiest way to build a lead system you can trust.

12. Afrohemian Decor

Bold, bright, natural decor that blends African and boho — think woven baskets, rich prints, cultural textiles, plants, and layered textures. Perfect for home-focused brands, photographers, or anyone leaning into warm, cultural, lived-in spaces.

13. Mystic Outlands

Fairytale meets fever dream: misty forests, castles, glowing mushrooms, moody landscapes, fantasy travel. Great for retreats, travel brands, spiritual/wellness businesses, and magical brand visuals.

14. FunHaus

Elevated circus energy — stripes, bold shapes, playful layouts, “big top” vibes without looking like a kids’ party. Amazing for brands that want to feel fun, quirky, and slightly chaotic in a good way.

15. Poetcore

Soft, bookish, writer energy — journals, fountain pens, stacks of books, cozy nooks, long coats, satchels. Ideal for copywriters, coaches, educators, and anyone whose brand leans thoughtful, introspective, or quietly powerful.

16. Throwback Kid

Nostalgic kids’ outfits and toys inspired by past decades. Simple play, bold colors, classic shapes. Perfect for family photographers, educators, kid-focused businesses, and brands talking to millennial parents.

17. Scent Stacking

Layered fragrances instead of one “signature” scent — people building custom combos with mists, perfumes, oils. Nice hook for beauty pros, self-care brands, and anyone talking about “building your unique vibe.”

18. Cabbage Crush

Cabbage is the new cauliflower. Tacos, dumplings, kimchi, slaws, soups, roasted sides — budget-friendly, pretty, and versatile. Great for wellness pros, nutritionists, food creators, or anyone using food in content.

19. Opera Aesthetic

Opulent, dramatic, night-at-the-opera energy. Floor-length dresses, velvet, pearls, gloves, dramatic lighting. Perfect for luxury brands, photographers, event pros, and anyone leaning glamorous.

20. Khaki Coded

Desert-inspired utility style — khaki, sand tones, structured outerwear, pockets, cargo, and field details. Great for brands that want to feel grounded, capable, practical, and outdoorsy.

21. Extra Celestial

Sci-fi inspired looks and environments — holographic textures, space-y shapes, metallic touches, “straight out of a sci-fi movie” visuals. Ideal for tech, creative businesses, futurist brands, or anyone playing with bold, dreamy visuals.

Why Service-Based Businesses Should Care

If you want leads in 2026, here’s the simple truth:

Trends influence what people click.
Clicks turn into traffic.
Traffic turns into leads.

Pinterest is a search engine — like Google — so it knows what people are thinking about and planning next. This isn’t “cute ideas for a vision board.” This is user intent.

Here’s why it matters for your business:

You can stand out with fresh, on-trend visuals

Small shifts — colors, shapes, textures — make your pins feel new and clickable.

You understand what people will be searching for

This helps you create content that answers the demand before it spikes.

You build offers, blogs, and videos aligned with what people want

Your content becomes “yes, THAT’S it” instead of “ehhh, maybe later.”

You position your brand as the one who “gets it”

You don’t need to follow all 21 trends.
Just pick a few that feel like you!

Quick + Easy Ways Service Providers Can Use These Trends

Don’t worry — you don’t need a full rebrand or a huge overhaul. Tiny shifts can make your brand feel current, fresh, and super clickable next year.

Here are simple ways to use these 2026 trends in your business:

Update Your Brand Visuals (Without Starting Over)

You can add small touches from these trends to refresh your look:

Use Cool Blue, Poetcore neutrals, or Neo Deco gold tones for header graphics, buttons, or banners.
Try Fun Haus or Gimme Gummy shapes for playful backgrounds or pop-out elements.
Incorporate Extra Celestial sparkles or soft gradients in highlight covers or Canva templates.

These are tiny updates that make your brand feel aligned with where your audience is going.

Refresh Your Website for 2026

A few simple swaps go a long way:

Replace outdated stock photos with nature-forward, Wilderkind-inspired images or soft, airy Cool Blue photos.
Add lace textures (Laced Up) or minimal Deco lines (Neo Deco) as subtle accents on section dividers.
Use handwritten fonts or stationery-inspired elements (Pen Pals) for testimonials or blog graphics.

Your site will feel modern without losing your core brand.

Give Your Social Content a Trendy Twist

You don’t need new ideas — just new styling:

Try “perfectly imperfect” layouts for Reels or carousels inspired by Glitchy Glam.
Use Throwback Kid nostalgia for before/after posts, storytelling, or brand history content.
Add Opera Aesthetic drama (rich colors, bold type) to promo graphics or launch slides.
Make fun, playful visuals using Fun Haus stripes or shapes.

These small updates help your posts blend in with what people are already loving.

Refresh Your Pinterest Strategy

Pinterest LOVES trends — so give the algorithm what it wants.

Build themed boards around trends your clients might search: Cool Blue Weddings, Poetcore Branding, Afrohemian Home Office Inspiration, or Adventure Sessions (Darecation).
Use trend language in your pin titles and descriptions to match search intent.
Add trend-inspired backgrounds or overlays to your pin templates.

This makes your content more discoverable right away.

Inspire Your Client Work

These trends work great for photographers, coaches, wedding pros, designers, and creative service providers.

Photographers → offer mini sessions with Opera Aesthetic, Extra Celestial, Poetcore, or Cool Blue styling.
Wedding pros → create planning guides tied to Neo Deco, Extra Celestial, Cool Blue, or Laced Up themes.
Coaches → use Pen Pals or Poetcore vibes for journaling prompts or mindset content.
Designers → use Afrohemian, Neo Deco, or Hypertek palettes in branding projects.

You get to show that your work is current and deeply in tune with what people want.

Create Trend-Based Lead Magnets or Content

A few ideas you can make in an afternoon:

A “2026 Trend Mood Board” for your niche
A guide: “How to Use Pinterest Trends in Your Service-Based Business”
A Reel series where each video breaks down a trend in 20 seconds
A blog on “Which 2026 Trend Fits Your Brand Personality?”

People LOVE trend content because it’s easy to understand and fun to share. Don’t forget: Tiny tweaks create big reach.

I want to thank Pinterest for compiling all this date

Pinterest Predicts 2026: https://business.pinterest.com/pinterest-predicts/

Tactical Tips: https://business.pinterest.com/pinterest-predicts/for-businesses/#get-tactical-tips

Playbook: https://business.pinterest.com/pdf/pinterest-predicts/2026-marketing-playbook/

📌 DON’T FORGET TO PIN IT!

Your Ultimate Guide to Planning for 2025: A Fresh Approach to Marketing Strategy

Content Creation, Marketing, Podcast

As we approach the new year, it’s time to gear up with a marketing plan that truly works for your business. My planning process isn’t the typical “set-it-and-forget-it” kind of deal—it’s a hands-on, data-driven, and creative workflow that ensures your content is not only fresh but also impactful.

Let’s dive into my step-by-step process for 2025, combining insights, AI tools, and strategic repurposing to simplify and supercharge your marketing efforts.

Step 1: Reviewing Last Year’s Content Performance

Before you can plan ahead, you need to look back. Start by analyzing the content you created in 2024 using tools like Google Search Console. Here’s what to focus on:

Identify your top-performing content based on impressions and clicks.
Look for pages with high impressions but low clicks (opportunities to optimize).
Pinpoint content that consistently ranks well and aligns with your goals for 2025.

Doing this gives you a clear picture of what resonates with your audience and what areas need improvement.

Detailed insights in Part 1 of the series.

Step 2: Quarterly Planning Based on Data

With your performance review in hand, it’s time to map out your strategy. I recommend a quarterly approach to content planning:

Set quarterly themes: Break down your yearly goals into smaller, more manageable themes that guide your content focus for each quarter.
Leverage data insights: Use analytics to decide what topics or keywords to target. Focus on what’s already working and explore related areas to expand your reach.

By planning in quarters, you allow flexibility to pivot as needed while keeping your efforts aligned with long-term goals.

Step 3: Picking Core Content and Using AI

Core content is the backbone of your marketing strategy. These are the cornerstone pieces that you’ll repurpose throughout the year. Here’s how to choose them:

Select 4–6 main topics aligned with your audience’s pain points and interests.
Use AI tools like ChatGPT to brainstorm headlines, outlines, or even full drafts to save time and stay creative.

This approach ensures your content is not only intentional but also scalable.

Explore this process in Part 3.

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Step 4: Leveraging AI for Social Media

Once your core content is set, extend its life by creating social media posts. Here’s my formula:

Break down each blog post into smaller chunks or bite-sized tips.
Use AI to craft engaging captions, tweets, or even Instagram carousel copy.
Match your social posts with visuals or videos to maximize engagement.

By using AI strategically, you’ll keep your social feeds active without starting from scratch every time.

Discover more in Part 4.

Step 5: Repurposing Old Content That Ranks

Don’t let high-performing content gather dust! Repurposing is the ultimate way to maximize your efforts:

Update older blog posts with fresh data, new links, or optimized keywords.
Transform a popular blog into a podcast episode, video, or infographic.
Share evergreen content regularly to new audiences.

AI can help here too by suggesting updated headlines, summarizing old posts, or drafting new formats for your content.

Learn more about repurposing in Part 5.

Why This Process Works

By blending data insights, creativity, and AI tools, this process makes planning more efficient and impactful. You’ll spend less time creating content and more time engaging with your audience. Plus, by repurposing your best work, you’re not reinventing the wheel—you’re optimizing it for maximum reach.

Are you ready to plan your best year yet? Let’s make 2025 the year your marketing strategy works for you, not the other way around. If you want help, I have a service so I can help you! Check out Marketing Accelerator!

Don’t Forget to Pin It!

image of women in black holding a podcast microphone and words: Transform Your Marketing with AI and Strategic Repurposing for 2025_ by Jen Vazquez Media Pins

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Here is more information that may be helpful!

Why You’re Always Scrambling for Content: The Brand Photography Planning Problem

by Jen Vazquez | May 29, 2026 | Brand Photography, Content Creation, Marketing, Podcast

If you have brand photos that you barely use, the problem isn’t the photos. The problem is that the session wasn’t planned around your marketing system, and that’s a fixable problem.

Pinterest Wedding Trends 2026: How Wedding Pros Can Turn “Alt-Bride” Into Business Gold

by Jen Vazquez | May 27, 2026 | Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest’s Wedding Trends Report 2026 reveals how couples are rewriting wedding rules. Here’s how service providers can turn alt-bride trends into business opportunities with smart Pinterest marketing.

Pinterest Consistency Isn’t About How Much You Pin (It’s About How You Pin)

by Jen Vazquez | May 15, 2026 | Marketing, Pinterest, Podcast

You’re pinning consistently but your Pinterest feels stuck? The problem isn’t how much you pin – it’s how you pin. Here’s the workflow that fixes everything.

Headshots vs Brand Photography: Which One Does Your Business Actually Need?

by Jen Vazquez | Apr 30, 2026 | Brand Photography, Case Studies, Content Creation, Marketing, Podcast

Discover the real difference between headshots vs brand photography for service providers. Learn which type of photos your business actually needs to support your content marketing strategy.

Pinterest Analytics for Service Providers: Which Metrics Actually Matter

by Jen Vazquez | Apr 16, 2026 | Content Creation, Marketing, Pinterest, Podcast

Not sure if Pinterest is actually working? You’re probably looking at the wrong numbers. Here’s which metrics matter, which are misleading, and what healthy growth actually looks like.

How to Find + Use Pinterest Keywords That Actually Get Your Content Found

by Jen Vazquez | Apr 9, 2026 | Marketing, Pinterest, Podcast

If your content isn’t showing up on Pinterest, keywords are probably why. Here’s exactly how to find Pinterest keywords, where to put them, and how to avoid the stuffing trap.

Why You Need to Join the Pinterest Business Community (PBC)

by Jen Vazquez | Apr 4, 2026 | Marketing, Pinterest

If you are using Pinterest for your business and you are not in the Pinterest Business Community, you are missing real strategy conversations, platform updates, and people who actually get search marketing. Here is what it is and why you should join today.

How to Build a Pinterest Strategy from Scratch for Service Providers

by Jen Vazquez | Apr 2, 2026 | Marketing, Pinterest

Almost all Pinterest advice is built for bloggers. Here’s how to build a Pinterest strategy from scratch that actually works for service-based business owners, step by step.

Bay Area Brand Photography for Beauty Professionals | Moderne Beauty + Aesthetics

by Jen Vazquez | Apr 1, 2026 | Brand Photography, Marketing

Bay Area brand photographer Jen Vazquez partnered with Monina Wright of Moderne Beauty to create headshots and lifestyle brand photos built for websites, social media, and beyond.

Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)

by Jen Vazquez | Mar 31, 2026 | Marketing, Pinterest, Pinterest Trends, Podcast

Pinterest’s Spring 2026 Trend Report reveals what 600+ million users are searching for right now. Here’s what matters for service providers and how to turn these trends into content that drives traffic.

« Older Entries

How to Use Pinterest Trends to Boost Your Marketing Efforts

Let’s dive into one of my favorite Pinterest tools that’s going to make your brand shine: Pinterest Trends. On my blog and podcast, I share weekly trends, and I often get asked, “This is great, but how do I use this information to market my business?” Today, we’re going to cover that in detail.

What are Pinterest Trends?

Pinterest Trends is like your new BFF for figuring out what’s hot and when it’s hot. This handy tool shows you the top search terms in different countries or regions over time. It’s perfect for planning your Pinterest marketing months in advance because let’s be real, pinners love to plan!

How to Use Pinterest Trends

Log into Your Business Account: If you can’t see **trends.pinterest.com** or it’s not available in the top left menu of your Pinterest account, you might need to switch to a business account because this feature is exclusive to business users.
Navigate to trends.pinterest.com: On your desktop, head over to Trends.Pinterest.com.
Select Your Region: Choose your region from the dropdown menu. If you’re in countries like the U.S., you’re in luck since the U.S. pops up first. For those in Canada or other regions, just find your location or select the region relevant to your audience.
Enter Keywords: Pop in your keywords and let the magic happen. If you don’t have specific keywords in mind, just scroll down to see what’s trending in your region. You’ll spot popular content and observe its growth compared to the previous week, month, or year.
Think Like Your Clients: Be creative and consider what your ideal clients might be searching for.
Filter with Finesse: You can filter by interest, age, and gender using the left-hand navigation. You can also filter by trend type, such as top monthly trends, top yearly trends, growing trends, and seasonal trends. Click on a trend, and the keywords will update automatically.

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Analyzing and Acting on Trends

Once you’ve gathered all this exciting information, take note of when a search term peaks. You want to pin content related to those trends about two to three months before they peak. This way, your pins get into the Pinterest ecosystem just in time for searches to ramp up.

Consistency is Key

Make it a habit to review Pinterest Trends monthly. If your business is seasonal, at the very least, check quarterly. This will turn your brainstorming sessions into actionable strategies that bring real results.

By using Pinterest Trends, you’re setting yourself up to work smarter, not harder, turning those insights into practical marketing steps that really drive success!

I am considering teaching a free masterclass on how to use Pinterest Trends. Would you be interested? If so, send me an email!

Don’t Forget to Pin It!

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Content Creation, Marketing, Pinterest

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated.

I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!

Step One: Create Core Content

First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.

Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.

Step Two: Repurpose Your Core Content

Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:

Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.

Step Three: Drive Traffic with Consistent Calls to Action

Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.

Step Four: Measure and Adjust

Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.

Step Five: Batch Your Work

When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.

The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.

Bottom Line

Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.

Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.

If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.

Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!