How to Use Podcast Interviews for Marketing Success: Tips on Repurposing Content and Pitching Yourself with Michelle Glogovac

278 | How to Use Podcast Interviews for Marketing Success: Tips on Repurposing Content and Pitching Yourself with Michelle Glogovac

In today’s digital landscape, podcast interviews have emerged as a powerful tool for service-based entrepreneurs aiming to amplify their brand and connect with a broader audience.

Michelle Glogovac, renowned as THE Podcast Matchmaker™, shares her expert insights on effectively utilizing podcast appearances to drive business growth.

The Power of Podcast Interviews

Podcast interviews offer a unique platform to share your story, showcase your expertise, and build authentic connections with listeners. Unlike traditional marketing channels, podcasts allow for in-depth conversations that foster trust and credibility. As Michelle emphasizes, “Listeners already trust the host, and therefore that trust is extended to you.”

Crafting a Compelling Pitch

To secure podcast guest spots, it’s crucial to craft personalized and compelling pitches. Start by researching the podcast to ensure alignment with your message and audience.

Tailor your pitch to highlight how your story and insights can provide value to the podcast’s listeners. Avoid generic pitches; instead, demonstrate genuine interest and familiarity with the show.

Preparing for the Interview

Once booked, preparation is key to delivering a memorable interview. Familiarize yourself with the podcast’s format and previous episodes. Outline key points you wish to discuss, and be ready to share personal anecdotes that resonate with the audience. Remember, authenticity and vulnerability can significantly enhance listener engagement.

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Repurposing Podcast Content

Maximize the impact of your podcast appearances by repurposing the content across various platforms:

Blog Posts: Transform interview transcripts into informative blog articles.
Social Media: Share quotes, audiograms, and episode highlights on platforms like Instagram, LinkedIn, and Twitter.
Pinterest: Create visually appealing pins linking back to your blog or the podcast episode.
Email Newsletters: Include the podcast episode in your newsletter to provide subscribers with valuable content.

By diversifying the content’s reach, you reinforce your message and attract a wider audience.

Building Long-Term Relationships

Podcast guesting isn’t just about a single appearance; it’s about building lasting relationships with hosts and their audiences. Engage with the podcast community, share episodes, and express gratitude to hosts. These actions can lead to repeat invitations and referrals, further expanding your reach.

Conclusion

Leveraging podcast interviews as part of your marketing strategy can significantly enhance your brand visibility and credibility. By crafting personalized pitches, delivering authentic interviews, and repurposing content effectively, you position yourself as a thought leader in your industry. Embrace the power of podcasting to connect with new audiences and drive your business forward.

GIFT:

Be a Great Podcast Guest

Where to Find NAME:

About Michelle Glogovac

Michelle Glogovac, aka THE Podcast Matchmaker™, is an award-winning podcast publicist and host of the My Simplified Life podcast. She matches her clients with the perfect podcast hosts and teaches them how to share their story, vision, and expertise in ways that generate new business opportunities. Michelle speaks on a variety of topics, including PR, entrepreneurship, and life lessons and has interviewed and worked with Emmy Award winners, international bestselling authors, advocates and activists, and many other individuals. She is the founder and CEO of The MLG Collective®, a podcast public relations agency and the author of How To Get On Podcasts (Feb 2024, McGraw Hill).

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Pinterest Presents 2024: What You Need to Know for Your Business

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Presents 2024: What You Need to Know for Your Business

Pinterest Presents 2024 is here, and it’s bringing exciting updates and insights that business owners need to leverage. Whether you’re already a seasoned Pinterest user or just starting, this annual event highlights the newest tools, features, and strategies that can boost your brand’s visibility, engagement, and sales. In this blog, we’ll dive into the key takeaways from Pinterest Presents 2024 and how they can help you streamline your marketing efforts and drive results.

What is Pinterest Presents?

Pinterest Presents is an annual event where Pinterest unveils its latest innovations, trends, and insights for businesses and creators alike. It’s all about helping brands and marketers stay ahead of the curve in a world that’s constantly evolving. Whether you’re using Pinterest for content creation, e-commerce, or lead generation, this event showcases the features that can take your marketing strategy to the next level.

Key Highlights from Pinterest Presents 2024

Shopping Made Easier

One of the big reveals at Pinterest Presents 2024 is an expanded focus on shopping capabilities. Pinterest continues to innovate ways for businesses to connect with shoppers. New updates to shopping features, like more personalized recommendations and easier in-app purchasing options, are aimed at making it seamless for users to go from pinning to purchasing.

What this means for your business: With a focus on creating a smoother shopping experience, your business can benefit from new ways to showcase products. Make sure you’re taking full advantage of shoppable pins and leveraging these updates to create a more engaging, easy-to-navigate shopping journey for your customers.

The Power of AI and Personalization

Pinterest is doubling down on AI-powered tools and personalization. Using advanced AI, Pinterest now offers better personalized content recommendations and trend insights that allow you to tailor your marketing efforts to exactly what your target audience is looking for. Expect smarter algorithms that will help surface your content to the right people at the right time.

How to use this in your strategy: Utilize Pinterest’s AI-driven trend insights and tools to discover what your audience is searching for and engage them with relevant content. This allows you to stay ahead of trends and tap into conversations that matter to your audience.

New Creative Tools for Marketers

Pinterest Presents 2024 showcased a range of creative tools that make it easier for brands to design compelling content. From updated video creation features to enhanced design templates, Pinterest is making it simpler to produce high-quality, visually appealing content that captures attention.

Your next steps: Start experimenting with these new creative tools to elevate your content game. Video is already a powerhouse on Pinterest, so now’s the time to explore different formats and create engaging pins that stand out in your audience’s feed.

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The Rise of Collaborative Shopping

Collaborative shopping is one of the most exciting trends coming out of Pinterest Presents 2024. This feature allows users to share boards and shop together in real-time, making the shopping experience more social and interactive.

How your brand can benefit: If your business sells products, start encouraging your audience to collaborate on Pinterest boards. This is a fun way for users to discover new items and feel more engaged with your brand. You can even create shared boards that showcase customer picks or influencers’ favorite items to spark more interaction.

Analytics and Insights Are More Robust

Pinterest is stepping up its game with better analytics and insights to help marketers track their performance. With enhanced reporting tools, businesses can now gain more clarity about what’s working, what’s not, and where opportunities for growth lie.

Make data-driven decisions: Regularly check your Pinterest analytics and use these enhanced tools to optimize your strategy. If certain pins or products are performing well, use those insights to guide your future content and promotions. Data-driven marketing is the key to staying ahead in 2024.

Why Pinterest Presents 2024 Matters to Your Business

Pinterest is not just a social platform; it’s a discovery engine. The updates presented at Pinterest Presents 2024 are designed to make it even easier for users to find, save, and shop for the things they love. For businesses, this means more opportunities to be discovered, engage with potential customers, and drive sales.

By embracing these new features, businesses can build stronger connections with their audience, simplify their content creation processes, and ultimately, grow their brand’s presence on Pinterest.

How to Implement These Changes Today

Here are a few actionable steps you can take after Pinterest Presents 2024:

Update your strategy: Review your current Pinterest marketing strategy and align it with these new features. Integrate more shopping elements and tap into Pinterest’s AI-driven insights to better target your content.
Experiment with creative tools: Start using the new creative tools to produce eye-catching pins that engage your audience. Mix video, product pins, and collaborative boards to keep your content fresh and exciting.
Use insights for optimization: Monitor your Pinterest analytics to see how your pins perform and adjust your strategy based on the data. Focus on what’s resonating with your audience and lean into those strengths.

Final Thoughts

Pinterest Presents 2024 proves that Pinterest is continuing to evolve as a powerful platform for businesses of all sizes. By integrating these new tools and trends into your marketing efforts, you can stay ahead of the competition and create meaningful connections with your audience. Start making the most of Pinterest today and see how these updates can help drive your business forward!

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How to Use Pinterest Trends to Boost Your Marketing Efforts

Let’s dive into one of my favorite Pinterest tools that’s going to make your brand shine: Pinterest Trends. On my blog and podcast, I share weekly trends, and I often get asked, “This is great, but how do I use this information to market my business?” Today, we’re going to cover that in detail.

What are Pinterest Trends?

Pinterest Trends is like your new BFF for figuring out what’s hot and when it’s hot. This handy tool shows you the top search terms in different countries or regions over time. It’s perfect for planning your Pinterest marketing months in advance because let’s be real, pinners love to plan!

How to Use Pinterest Trends

Log into Your Business Account: If you can’t see **trends.pinterest.com** or it’s not available in the top left menu of your Pinterest account, you might need to switch to a business account because this feature is exclusive to business users.
Navigate to trends.pinterest.com: On your desktop, head over to Trends.Pinterest.com.
Select Your Region: Choose your region from the dropdown menu. If you’re in countries like the U.S., you’re in luck since the U.S. pops up first. For those in Canada or other regions, just find your location or select the region relevant to your audience.
Enter Keywords: Pop in your keywords and let the magic happen. If you don’t have specific keywords in mind, just scroll down to see what’s trending in your region. You’ll spot popular content and observe its growth compared to the previous week, month, or year.
Think Like Your Clients: Be creative and consider what your ideal clients might be searching for.
Filter with Finesse: You can filter by interest, age, and gender using the left-hand navigation. You can also filter by trend type, such as top monthly trends, top yearly trends, growing trends, and seasonal trends. Click on a trend, and the keywords will update automatically.

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Analyzing and Acting on Trends

Once you’ve gathered all this exciting information, take note of when a search term peaks. You want to pin content related to those trends about two to three months before they peak. This way, your pins get into the Pinterest ecosystem just in time for searches to ramp up.

Consistency is Key

Make it a habit to review Pinterest Trends monthly. If your business is seasonal, at the very least, check quarterly. This will turn your brainstorming sessions into actionable strategies that bring real results.

By using Pinterest Trends, you’re setting yourself up to work smarter, not harder, turning those insights into practical marketing steps that really drive success!

I am considering teaching a free masterclass on how to use Pinterest Trends. Would you be interested? If so, send me an email!