Pinterest Trends August 2025: What Service Providers Should Pin This Month

Pinterest Trends for August 2025: What to Pin Now for More Clicks, Leads & Sales

If you’re a service provider who wants more leads and less stress about what to post, this post is for you. Every month, Pinterest gives us clues about what people are actually searching for—and August is full of golden content opportunities. Whether you’re a coach, photographer, or wedding pro, these trends can help you get in front of your dream clients before they need you.

Let’s break down what’s hot on Pinterest this August and how to turn that into powerful content that keeps working for you—long after the post goes live.

Why Pinterest Trends Matter for Service Providers

Pinterest isn’t just for recipes and mood boards. It’s a search engine. People type in exactly what they want, and if your content shows up, you’ve got their full attention. That’s huge.

What makes Pinterest even better? Users plan early. While Instagram is still in summer mode, Pinterest users are searching for fall ideas and even Christmas prep in August. That’s your chance to show up early and stand out.

Need Help Turning These Trends Into Clicks + Clients?

If you’re staring at a blank screen wondering how to turn these Pinterest trends into actual content (and traffic), I’ve got you. Inside Pinterest Strategy Club, we take the guesswork out of what to post and when. You’ll get monthly trend breakdowns, done-for-you pin templates, and the strategy behind creating content that brings in leads long after you hit publish. It’s smart, simple Pinterest marketing made for service providers like you.

Come join us!

Holiday Prep and Seasonal Marketing

August is your moment to prep for Q4 launches. Get ahead of the game:

Share behind-the-scenes client work.
Talk about lead magnet updates or launch tips.
Share your own holiday workflows.

You’re not just giving tips—you’re showing your expertise.

DIY and Home Refresh Ideas

This trend hits every August. Think:

Photographers → Teach how to prep your home for a brand shoot.
Service providers → Share ways to upgrade your home office or set the mood for focused work as the season shifts.

Pinterest LOVES this content—and it’s super evergreen.

How to Take Action with These Trends

Ready to use these trends to drive more traffic? Here’s your to-do list:

Pick 1–2 trends that fit your business.
Create a blog, video, or podcast episode around it this week.
Design 3–5 pins for that content. Try different titles and looks.
Schedule your pins with Tailwind or right in Pinterest.

Remember: Pinterest content grows over time. Like, years. One of my top-performing pins is 10 years old—and it still brings traffic every single week.

If you start now, your August pins will be ready to shine again next year.

Final Thoughts

Pinterest is the long game that pays off. It’s not a social feed—it’s a place where people go to search for help. If you want your content seen by people who are already looking for what you offer, this is how you do it.

Want help creating pins fast? That’s what we do inside Pinterest Strategy Club. We take these monthly trends and turn them into traffic and conversions—without overthinking or overworking.

So tell me—what trend are you using this month?

DON’T FORGET TO PIN IT!

25 Must-Know Pinterest Marketing Answers for Service Providers Who Want More Leads

Everything You’ve Wanted to Know About Pinterest Marketing—Answered in One Place

Hey, hey! If you’ve ever found yourself Googling how does Pinterest marketing even work? or wondering why your pins aren’t doing anything, friend, this one’s for you.

I’m sharing the top 25 questions I get asked constantly—by clients, students, and curious service providers sliding into my DMs. And I’m giving you the real answers, with zero fluff, so you can finally start using Pinterest to bring in traffic, grow your email list, and make your marketing actually work for you (even when you’re off sipping margaritas).

Let’s dive in. Grab your fave drink—coffee, tea, tequila… no judgment here!

1. Is Pinterest a social media platform?

Nope! It’s a visual search engine—think Google or YouTube. It’s designed for discovery, not engagement. That means your content has a much longer shelf life. I’m talking years of traffic from one pin.

2. How long does it take to see results?

Anywhere from 6 weeks to 6 months depending on your niche and consistency. It’s a long game like blogging, but so worth it.

3. How often should I pin?

Start with one pin a day. That’s all you need. Consistency beats volume, every time.

4. What does pinning consistently mean?

It means fresh, valuable content going out daily—either scheduled with Pinterest or Tailwind. You don’t need to be online every day, but your pins should be.

5. Can you pin too much?

Yes! More than 30 pins a day could trigger Pinterest’s spam filter. Stick to intentional, helpful, keyword-rich content.

6. How much third-party content should I pin?

A little is fine—especially when you’re just starting. But long-term, focus on pinning your own content.

7. Should I re-pin my own pins?

Not really. Instead, make a new pin with a fresh image for the same link. Pinterest loves new content.

8. What time of day should I pin?

Use Google Analytics to see when your site gets traffic, or let Tailwind choose optimal times for you. Bonus: update your schedule every few months.

9. Should I start pinning even if I don’t have much content?

YES. Start now. Every client I’ve worked with says they wish they started sooner. Even 3–5 blog posts is enough to get going.

10. Do I need a blog to succeed on Pinterest?

No—but it helps. You can pin podcasts, YouTube videos, freebies, and more. If you hate writing, repurpose your video or podcast into a blog post.

✨ Need help turning all this Pinterest info into an actual strategy?

That’s exactly what we do inside Pinterest Strategy Club! It’s my cozy little corner of the internet where I go live three times a month to teach, answer questions, and help service providers like you finally make Pinterest work without the overwhelm.

Think: smart strategies, done-with-you support, and a marketing plan you can actually stick to. You don’t need to figure this out alone—and you definitely don’t need to spend hours Googling. Come join us!

11. What are monthly viewers?

That’s how many people saw your pins. It’s a vanity number. Focus on outbound clicks and saves instead.

12. How many boards should I have?

Start with 10 niche boards. Aim for 3–5 relevant boards per blog or content piece so you can pin each post multiple times.

13. Do followers matter on Pinterest?

Not really. Most traffic comes from search, not followers. But followers don’t hurt either!

14. Should I niche down my Pinterest account?

Absolutely. Keep your boards and pins aligned with your niche so Pinterest knows who to show your content to. Secret personal boards!

15. What is Pinterest SEO?

It’s keyword optimization—using the words your audience searches for in your pins, boards, profile, and even file names.

16. Where do I use keywords?

Everywhere! Profile name, profile description, board titles, board descriptions, pin titles, pin descriptions, website copy—yep, even the name of the image file you upload.

17. How do I find Pinterest keywords?

Use Pinterest search, guided bubbles, Pinterest Trends, and even the Ads tool for keyword ideas. I also have a free keyword builder at learn.jenvazquez.com/resources!

18. Should I use hashtags?

Nope. Pinterest doesn’t use or prioritize them anymore. Focus on writing keyword-rich descriptions that feel human.

19. What are group boards and should I join them?

They’re shared boards with multiple contributors. Only join niche-relevant, active boards with good SEO. Skip spammy or catch-all boards.

20. How many group boards should I join?

No magic number—just be picky. Quality over quantity, always.

21. What size should my pins be?

Pinterest recommends a 2:3 ratio like 1000x1500px. Avoid square or landscape pins—they get lost in the feed.

22. Where can I find images for pins?

Use your phone (near a window!), hire a brand photographer, or use paid stock. Avoid free stock images—they’re overused and don’t stand out.

23. Can I still grow on Pinterest without ads?

YES! I’ve never paid for ads on either of my accounts. Organic growth is totally doable with a smart, consistent strategy.

24. How do I know if my pins are working?

Check Pinterest and Google Analytics monthly. Track outbound clicks, pin clicks, saves, impressions, and followers. I use my own Pinterest Analyzer to make this easy!

25. Should I be using Tailwind?

YES if you want to save time. I save 5+ hours per client weekly by batch-scheduling with Tailwind. It helps with consistency, analytics, and strategy.

Final Thoughts

There you have it—25 answers to the questions I get every dang week. Pinterest works if you work it smartly.

Want to make Pinterest your lead-gen machine? Join me in Pinterest Strategy Club—where I go live 3x a month and help you finally figure this thing out.

Which tip was your fave? Comment below or message me—I’d love to hear it!

Don’t Forget To Pin It!

jen vazquez in a black and white striped sweater holding an apple iphone talking about 25 Must-Know Pinterest Marketing Answers for Service Providers Who Want More Leads

Jen Vazquez holding a mirophone wearing a black shirt that is shoulderless talking about pinterest marketing

Jen Vazquez walking downtown in los gatos california in a black and white striped sweater talking on a cell phone

Jen Vazquez holding a microphone in a black shirt shoulderless talking about Pinterest SEO Basics by Jen Vazquez Media on Marketing Strategy Academy Podcast

Jen Vazquez in a black and white striped sweater holding a cell phone talking about. Can You Use Pinterest Without Blogging_ by Jen Vazquez of Marketing Strategy Academy Podcast

5 Ethical Marketing Tips Every Service Provider Should Know

Content Creation, Marketing, Pinterest

If you’re a female entrepreneur with too little time and too many marketing tasks, you’re not alone. We help female founders turn chaos into clarity. I’m Jen Vazquez, and today, I’ll guide you through a simple yet powerful strategy using Pinterest and content repurposing. These tools will help you grow your business without working around the clock.

1. Overcoming Marketing Overwhelm

Marketing can feel like spinning many plates. You may feel stuck, not sure what to do next or where to spend your time. The key is simplicity. Stop juggling everything and start focusing on two things that move the needle: Pinterest and repurposing your work.

2. Why Pinterest Works for Your Business

Pinterest is more than just a mood board—it’s a powerful search engine. Ideas on Pinterest live a long time. Unlike some platforms that show your post for just a few hours, a single pin can bring evergreen traffic for months. If you’re short on time, that makes it a game changer.

3. Repurpose Like a Pro

Do you have a podcast, blog, or social post? Don’t let it sit there. Turn one piece of content into many:

Pin graphics from your blog post
Short video clips from your podcast
Quote posts from your content. This multiplies your reach without doubling your effort.

Want help with Pinterest Marketing?

Pinterest Strategy Club (PSC) is your go-to membership for turning Pinterest into a lead-generating machine—without the overwhelm. Whether you’re just getting started or want to finally be consistent, PSC gives you monthly strategies, Pin templates, and content prompts tailored to service providers like you. If you want to grow your email list, drive more traffic, and get seen by dreamy clients—this is for you.

CHECK IT OUT

4. Build a Simple System

Here’s a 3‑step plan you can start today:

Plan one main piece: e.g., a podcast episode.
Create 3–5 pins: use Canva templates to save time.
Repurpose that same content for Instagram, blog, or email.

You’ll soon have multiple platforms working for you with minimal extra work.

5. Tips to Stay Consistent

Batch your work: Set aside one hour weekly to plan and create.
Use templates: For Pinterest, blog graphics, and social media.
Track results: Check Pinterest analytics monthly. Double down on what works.

Conclusion

You don’t need to do it all. Focus on Pinterest + repurposing and build a simple, easy-to-manage system. Consistency + strategy = growth. Let me help you simplify your marketing—so you can grow your business without burnout.

I was totally inspired by The Savvy CMO’s about ethical marketing.

DON’T FORGET TO PIN IT!

Grow Without Ads Using Pinterest by Jen Vazquez Media

Market Your Business With Heart with Jen Vazquez Media

Ethical Marketing Tips That Work by Jen Vazquez Media

Connect With Clients Who Get You by Jen Vazquez Media

Be Real, Build Trust, Book Clients by Jen Vazquez Media

281 | How Podcast Guesting Can Skyrocket Your Visibility and Revenue: Expert Tips from Jessica Rhodes

How Podcast Guesting Can Skyrocket Your Visibility and Revenue

Podcast guesting is more than just getting your voice heard—it’s a game-changing marketing strategy for female service providers and entrepreneurs. In a recent inspiring interview, Jessica Rhodes, founder of Interview Connections and pioneer in podcast booking services, shared her journey and expert insights on how podcast guesting can drive real revenue, build warm leads, and create lasting business relationships.

Jessica Rhodes: From Door-to-Door Fundraising to Podcast Booking Pioneer

Jessica started her career with a non-profit organization, going door-to-door to raise funds and awareness. This early experience in direct outreach built the foundation for her fearless approach to pitching podcasts. After becoming a virtual assistant, Jessica’s father, a business coach, suggested she help him book podcast interviews. That simple idea turned into Interview Connections, the first podcast booking agency, founded in 2013.

The Long-Term Value of Podcast Guesting: Evergreen Visibility

Jessica and podcast host Jen discussed how podcasts, much like Pinterest and YouTube, offer long-term visibility. Episodes live online for years, driving leads long after the interview airs. Jessica highlighted how her clients continue to generate leads, book sales, and revenue months and even years after guest appearances.

Step One: Do You Have a Business Model Ready for Podcast Guesting?

Before jumping into podcast interviews, Jessica recommends making sure you have a scalable business model in place. Ask yourself:

Do you have a clear offer?
Can you capture leads (email list, landing page, etc.)?
Is your audience listening to the podcasts you’re targeting?

Without these foundations, even the best interviews won’t lead to conversions.

Pitching Smart: Quality Over Quantity

Jessica emphasized the importance of personalized pitching. Mass pitching or hiring cheap services that don’t research can damage your reputation. Instead:

Research shows that align with your audience
Listen to episodes to understand the tone and audience
Start your pitch by asking: “Are you open to a guest suggestion?”

This low-pressure approach gets attention while respecting the host’s time.

Turning One Podcast Interview Into Dozens of Social Media Assets Using AI

Jessica shared how tools like Opus Pro (Jen uses Descript, which does the same thing) and ChatGPT can help you repurpose one podcast interview into multiple engaging social media clips. Here’s a simple workflow:

Upload your interview link to Opus Pro
Let it generate short-form video clips
Use ChatGPT to craft engaging captions with strong hooks and calls-to-action

Don’t forget to start captions with a question to drive engagement!

Podcast Interviews as a Sales Tool: Pre-Call and Follow-Up Content

Jessica gave a powerful tip: Send prospects a podcast episode before sales calls. This builds trust and helps leads feel connected to you before they even get on the call.

Additionally, including podcast links in your nurture sequences, on your website, and even in SMS marketing can increase your chances of conversion.

Networking After the Interview: Relationship Building for Long-Term Success

Don’t just disappear after your interview airs. Stay in touch with hosts who align with your brand. Connect on social media, suggest future collaborations like Instagram Lives, and build real business relationships. As Jessica says, not every interview is a “love connection,” but the right ones can open doors to collaborations and referrals.

Common Mistakes That Cost Leads (And How to Avoid Them)

Jessica warned against going into “sales mode” during interviews. The goal is to offer value, build rapport, and spark curiosity—not deliver a sales pitch. Another common mistake? Not aligning your interview topics with your business goals. Make sure your podcast conversations lead naturally into what you offer.

The 3 Things That Helped Jessica Grow Her Business

Profit First Accounting – Ensuring her finances were always in check.
Building a Team – Starting small, like hiring a VA for a few hours a week.
Consistent Marketing – Never stopping marketing, even when busy with client work.

Final Thoughts: Why Long-Form Content Like Podcasts Matters More Than Ever in 2025

With the current “trust recession,” long-form content like podcasts helps create the depth of connection needed to convert today’s buyers. Jessica highlighted that people may spend up to 7 hours consuming your content before ever opting into your funnel. Podcasts provide that bingeable content that builds trust and drives sales.

Free Resource: Jessica’s Podcast Interview Prep Checklist

To help you get started, Jessica offers a free Podcast Interview Prep Checklist to guide you through preparation, delivery, and post-interview actions.

👉 Get the Checklist Here

How To Find Jessica

DON’T FORGET TO PIN IT!

AI Tools for Podcast Content on Marketing Strategy Academy Podcast with host Jen Vazquez

How to Pitch Yourself to Podcasts on Marketing Strategy Academy Podcast with host Jen Vazquez

From Door-to-Door to Podcast Pro on Marketing Strategy Academy Podcast with host Jen Vazquez

Boost Visibility with Podcast Guesting with Jessica Rhodes on Marketing Strategy Academy Podcast with host Jen Vazquez

Monetize Your Podcast Interviews with Jessica Rhodes on Marketing Strategy Academy Podcast with host Jen Vazquez

Photographers: New to Pinterest? Start With These 5 Steps

Marketing, Pinterest

If you’re a photographer just starting on Pinterest and feeling unsure about how to use it for your business, you’re in the right place. These five essential steps will help you build a strong foundation so your Pinterest profile starts working for you—attracting dream clients and driving website traffic around the clock.

Step 1: Set Up a Pinterest Business Account

First things first—you need a business account. It’s free and gives you access to analytics and advertising tools (even if you don’t run ads). These tools are invaluable for keyword research and improving your visibility. If you’re using a personal account, you can convert it to a business account—just be sure to make your personal boards (like vacation planning or recipes) secret.

Step 2: Claim Your Website

Claiming your website gives Pinterest proof that you own your content. This unlocks valuable metrics like outbound clicks—the clicks that drive traffic to your site. Claimed websites also give your pins more authority in Pinterest’s algorithm, helping them reach more viewers.

Step 3: Do Your Keyword Research

Pinterest is not social media—it’s a visual search engine. That means keywords are your best friend. Use Pinterest’s search bar to see what terms your audience is actually using. Keywords should be integrated into:

Your profile and bio
Board names and descriptions
Pin titles, descriptions, and even file names

Great keyword examples for photographers include: “family photo outfit ideas,” “newborn photo shoot prep,” or “wedding flat lay inspiration.” This research is worth revisiting every six months to stay up-to-date.

Step 4: Optimize Your Profile

Once you’ve got your keywords, plug them into your profile. Your name should include your niche and location—e.g., “Bay Area Wedding Photographer | Sarah Smith.” Your profile description should clearly state:

Who you serve
Where you serve them
How you’re different

Use a professional, branded headshot that matches your other social platforms. Consistent branding builds trust and makes your profile instantly recognizable across the web.

Free Pinterest Workshop for Photographers

“You don’t need more content. You need content that works longer (and Pinterest can help!).” ~ Jen Vazquez

If you’re a photographer who wants more eyes on your work, this free Pinterest workshop from CloudSpot is worth checking out. Pinterest isn’t just a social platform — it’s a search engine that can bring steady traffic to your website, blog, and galleries.

In this training, you’ll learn simple ways photographers can use Pinterest to get found by new clients, share their work, and grow their brand online. If you’ve ever wondered how Pinterest fits into your marketing plan, this is a great place to start.

👉 Grab your spot for the free workshop here.

SEE NOW

Bonus Tip: Connect Your Instagram

Linking your Instagram to Pinterest helps drive more cross-platform traffic. Anything you post to Instagram will appear on Pinterest too, giving users another way to discover and follow you.

Step 5: Create Four Key Boards

Start with these four Pinterest boards:

Your Business Name – A catch-all board for your original content.
Free Resources Board – Examples: “Free Brand Photography Tips” or “Wedding Planning Resources.”
What to Wear/How-To Board – Boards like “What to Wear for Family Photos” or “How to Prep for a Newborn Shoot.”
Niche Boards by Specialty – Create at least two boards for each photography niche you cover. For example, “Maternity Pose Ideas” and “Maternity Outfit Inspiration.”

These boards act as content buckets and give Pinterest a clear picture of what your account is about—boosting visibility and helping the right people find you.

Bottom Line

These five steps are your launchpad for success on Pinterest. When done right, Pinterest becomes a traffic-driving, lead-generating platform that works for you 24/7.

DON’T FORGET TO PIN IT

6 Must-Read Business Books Every Entrepreneur Should Own in 2025

Marketing, Pinterest, Podcast

6 Must-Read Business Books Every Entrepreneur Should Own in 2025

Running a business is no small feat, and the right resources can make all the difference. In this quick but insightful roundup, Jen and Cynthia from the Marketing Duo Podcast share their top six business book recommendations that have not only helped them grow their businesses but have also shaped the way they think about marketing, mindset, money, and strategy.

These aren’t just reads—they’re business game-changers.

book cover for Digital Threads by Neal Schaffer<br />
Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

1. The Digital Threads by Neal Schaffer

If you’re new to marketing or want to tighten up your strategy, this is your go-to guide. Neal Schaffer’s book focuses on integrating various digital marketing channels into a seamless, strategic workflow. With an accompanying workbook, it helps ensure you’re not just learning—you’re implementing. Snag the book here.

Best For:

Entrepreneurs struggling with leads
Startups building their first marketing systems

Business owners looking to unify their digital strategy

TheBigLeap by Gay Hendricks as Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

2. The Big Leap by Gay Hendricks

This mindset-focused book explores how we limit ourselves out of fear and self-doubt. Hendricks dives into breaking through these mental blocks to achieve your “Zone of Genius”—the space where your true potential shines. Snag the book here.

Why It Matters:

Personal development is key to professional growth
Helps overcome visibility and success fears
A foundational book for mindset work

Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

3. Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

Ever feel like your market is oversaturated? This book teaches you how to find uncontested market space where competition becomes irrelevant. While a bit dry for audiobook listeners, it’s a strategic masterpiece for those wanting to innovate or pivot. Snag the book here.

Ideal For:

Aspiring entrepreneurs exploring new ideas
Business owners ready to differentiate
Strategic thinkers

Traction by Gino Wickman Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

4. Traction by Gino Wickman

Wickman’s “Entrepreneurial Operating System” gives you practical tools—like goal setting, org charts, and vision tracking—to build your business on solid ground. Small in size, big on impact. Snag the book here.

Perfect For:

Business owners seeking structure
Teams needing clarity and alignment
DIY entrepreneurs

5. Building a StoryBrand by Donald Miller

This book simplifies your marketing message and website content using the power of storytelling. It’s especially helpful if you struggle with being overly wordy or unsure how to convert website visitors into customers. Snag the book here.

Takeaway Tools:

StoryBrand framework
Website structure guidance
Copywriting tips

Profit First by Mike Michalowicz Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

6. Profit First by Mike Michalowicz

Learn how to flip traditional accounting on its head and pay yourself first. This laugh-out-loud book turns dreaded financial planning into something fun, relatable, and impactful for business success. Snag the book here.

Why You’ll Love It:

Easy-to-follow financial strategy
Engaging storytelling
Perfect for non-finance people

Cinthia interviewed Mike and here’s her blog that has both the video and podcast.

Final Thoughts

Think of these books as your unofficial MBA. Whether you’re just starting out or looking to fine-tune a thriving business, they offer tested frameworks, mindset shifts, and practical strategies. And don’t worry—if one doesn’t click now, revisit it later. Your business journey is always evolving.

Follow Jen and Cynthia on Instagram @MarketingDuoPodcast and share your favorite business reads!

Also, here is the interview that Jen mentioned with Jessica Stansberry.