How Podcast Guesting Can Skyrocket Your Visibility and Revenue
Podcast guesting is more than just getting your voice heard—it’s a game-changing marketing strategy for female service providers and entrepreneurs. In a recent inspiring interview, Jessica Rhodes, founder of Interview Connections and pioneer in podcast booking services, shared her journey and expert insights on how podcast guesting can drive real revenue, build warm leads, and create lasting business relationships.
Jessica Rhodes: From Door-to-Door Fundraising to Podcast Booking Pioneer
Jessica started her career with a non-profit organization, going door-to-door to raise funds and awareness. This early experience in direct outreach built the foundation for her fearless approach to pitching podcasts. After becoming a virtual assistant, Jessica’s father, a business coach, suggested she help him book podcast interviews. That simple idea turned into Interview Connections, the first podcast booking agency, founded in 2013.
The Long-Term Value of Podcast Guesting: Evergreen Visibility
Jessica and podcast host Jen discussed how podcasts, much like Pinterest and YouTube, offer long-term visibility. Episodes live online for years, driving leads long after the interview airs. Jessica highlighted how her clients continue to generate leads, book sales, and revenue months and even years after guest appearances.
Step One: Do You Have a Business Model Ready for Podcast Guesting?
Before jumping into podcast interviews, Jessica recommends making sure you have a scalable business model in place. Ask yourself:
- Do you have a clear offer?
- Can you capture leads (email list, landing page, etc.)?
- Is your audience listening to the podcasts you’re targeting?
Without these foundations, even the best interviews won’t lead to conversions.
Pitching Smart: Quality Over Quantity
Jessica emphasized the importance of personalized pitching. Mass pitching or hiring cheap services that don’t research can damage your reputation. Instead:
- Research shows that align with your audience
- Listen to episodes to understand the tone and audience
- Start your pitch by asking: “Are you open to a guest suggestion?”
This low-pressure approach gets attention while respecting the host’s time.
Turning One Podcast Interview Into Dozens of Social Media Assets Using AI
Jessica shared how tools like Opus Pro (Jen uses Descript, which does the same thing) and ChatGPT can help you repurpose one podcast interview into multiple engaging social media clips. Here’s a simple workflow:
- Upload your interview link to Opus Pro
- Let it generate short-form video clips
- Use ChatGPT to craft engaging captions with strong hooks and calls-to-action
Don’t forget to start captions with a question to drive engagement!
Podcast Interviews as a Sales Tool: Pre-Call and Follow-Up Content
Jessica gave a powerful tip: Send prospects a podcast episode before sales calls. This builds trust and helps leads feel connected to you before they even get on the call.
Additionally, including podcast links in your nurture sequences, on your website, and even in SMS marketing can increase your chances of conversion.
Networking After the Interview: Relationship Building for Long-Term Success
Don’t just disappear after your interview airs. Stay in touch with hosts who align with your brand. Connect on social media, suggest future collaborations like Instagram Lives, and build real business relationships. As Jessica says, not every interview is a “love connection,” but the right ones can open doors to collaborations and referrals.
Common Mistakes That Cost Leads (And How to Avoid Them)
Jessica warned against going into “sales mode” during interviews. The goal is to offer value, build rapport, and spark curiosity—not deliver a sales pitch. Another common mistake? Not aligning your interview topics with your business goals. Make sure your podcast conversations lead naturally into what you offer.
The 3 Things That Helped Jessica Grow Her Business
- Profit First Accounting – Ensuring her finances were always in check.
- Building a Team – Starting small, like hiring a VA for a few hours a week.
- Consistent Marketing – Never stopping marketing, even when busy with client work.
Final Thoughts: Why Long-Form Content Like Podcasts Matters More Than Ever in 2025
With the current “trust recession,” long-form content like podcasts helps create the depth of connection needed to convert today’s buyers. Jessica highlighted that people may spend up to 7 hours consuming your content before ever opting into your funnel. Podcasts provide that bingeable content that builds trust and drives sales.
Free Resource: Jessica’s Podcast Interview Prep Checklist
To help you get started, Jessica offers a free Podcast Interview Prep Checklist to guide you through preparation, delivery, and post-interview actions.
How To Find Jessica
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