Pinterest Tips That Actually Work in 2026 (and What to Stop Doing)

If Pinterest feels slower than it used to — or you’re doing all the “right” things and still not seeing traction — you’re not alone.

Pinterest has changed. And it will keep changing. That’s just how platforms evolve. The good news? Once you understand how it’s changed, everything gets a whole lot simpler.

I’m Jen. I help service providers use Pinterest in a calm, realistic way that fits real life — not hustle culture. Today we’re cutting through the noise and talking about what actually works on Pinterest right now, plus what to stop doing so you don’t burn yourself out for no reason.

Over the past year, Pinterest has shifted in a big way. Not scary. More like… clarity. Most frustration I see comes from using advice that worked years ago but doesn’t line up with how Pinterest works today. So let’s reset and focus on what matters now.

Pinterest Tips That Actually Work in 2026 (and What to Stop Doing)

If Pinterest feels slower than it used to — or you’re doing all the “right” things and still not seeing traction — you’re not alone.

Pinterest has changed. And it will keep changing. That’s just how platforms evolve. The good news? Once you understand how it’s changed, everything gets a whole lot simpler.

Over the past year, Pinterest has undergone a significant shift. Not scary. More like… clarity. The most frustration I see comes from using advice that worked years ago but doesn’t align with how Pinterest works today. So let’s reset and focus on what matters now.

Stop Treating Pinterest Like Social Media

Pinterest is not Instagram.

Posting more does not equal better results. Posting with purpose does.

What to stop doing:

Posting just to post
Uploading random graphics with no clear topic
Treating Pinterest like a social feed with links slapped on

What works instead is clarity.

Pinterest wants to understand:

Who is this pin for?
What problem does it solve?
Where does it send someone next?

If those three things are clear, Pinterest can actually place your content in front of the right people. Clear topics. Clear visuals. Clear intent. That’s it.

Fresh Pins Still Matter — Just Not Like They Used To

Yes, fresh pins still matter. No, volume is not the goal anymore.

Fresh now means:

A new image or layout
One clear topic
A useful idea

It does not mean logging into Pinterest every single day. You can batch and schedule in advance and still have pins going out daily. That’s actually the most strategic way to save time and get results.

It also doesn’t mean creating constant brand-new content. One of the best strategies is creating new pins for content that’s already working.

Every time I post, I look at my top five to ten blog posts or products in Google Analytics. Those get new pins. I also create pins for whatever new content is going out that week.

Old content + new pins is where the magic is. No trend chasing required.

Saves Matter More Than Clicks

This one is a big mindset shift.

Pinterest is watching saves. Not just clicks.

A save tells Pinterest, “This is useful. This is worth showing again.” If someone saves your pin but doesn’t click right away, that is not a failure. That’s Pinterest learning who to show it to next.

Focus on:

Step-by-step lists
Clear takeaways
Teaching pins

If people save it or click it, you’re doing it right.

Grab the Free Pinterest Resources Vault

If you want simple, no-fluff help with Pinterest, the Resources Vault is packed with free guides and tools to help you get clear, get organized, and stop guessing what to do next.

Pinterest Tips That Actually Work in 2026 (and What to Stop Doing)

Want Pinterest to Feel Simpler Every Week?

If you don’t want to guess what to post, when to post, or whether you’re doing it “right,” The Club is a membership where I help you keep Pinterest simple and consistent. You’ll get clear strategy, easy templates, and ongoing support so Pinterest fits into your real life — not the other way around.

CHECK IT OUT!

Stop Overthinking Keywords

Keywords are still the most important part of Pinterest success. But they do not need to be complicated.

Use natural phrases. Clear language. The exact words your ideal client would type into a search bar.

An easy way to find keywords? Ask. Put a question box on Instagram Stories and ask, “If you were looking for this, what would you type into Google or Pinterest?”

Simple always wins.

Don’t be cute. Be clear.

“Pinterest tips for service providers” will always outperform something vague or clever. Say exactly what it is. Word for word.

Consistency Beats Intensity

Pinterest rewards steady behavior.

That might look like:

One blog a week
Five to seven pins a week
Staying on the same topic over time

What doesn’t work is a burst of energy followed by disappearing and starting over.

You don’t need to hustle. You need a plan. Pinterest loves rhythm.

And next week, we’re talking about what Pinterest wants from your content in January and how it can work for you all year long.

How to Get More YouTube Traffic Using Pinterest

Content Creation, Marketing, Pinterest

How to Get More YouTube Traffic Using Pinterest

Pinterest might not be the first place you think of for YouTube growth, but honestly, it should be. If you want more views without posting every single day, Pinterest is doing some heavy lifting right now—and it’s only getting better.

I’m Jen, and I help service providers build simple marketing systems that work in the background so business doesn’t take over life. Today, I’m breaking down how Pinterest can send steady traffic to your YouTube videos, even if your channel is small.

Pinterest just crossed 600 million monthly users. That’s not a typo. And the best part? People go there to search, not scroll. That means your content doesn’t disappear after 24 hours. It can keep showing up for months—or even years.

Let’s walk through the easy, Pinterest-friendly way to boost your video views.

Why Pinterest Works So Well for YouTube

Pinterest is not social media in the way Instagram or TikTok are. It’s a visual search engine. People open Pinterest with intent. They’re looking for answers, ideas, and how-tos.

When your video shows up in search, it reaches people who already want that topic. That’s why Pinterest traffic tends to be calmer, steadier, and more consistent over time.

If you’re tired of chasing trends or feeling pressure to post constantly, this matters.

Tip One: Skip Direct Sharing from YouTube

Directly sharing a YouTube link to Pinterest usually gives you a small landscape preview. That tiny 16×9 image gets lost fast.

Instead, create a long vertical pin. Think Pinterest first, YouTube second. Vertical pins take up more space, grab attention, and perform better in search.

You’re not changing your video. You’re just packaging it in a way Pinterest understands.

Tip Two: Add a Play Button That Pops

People need to instantly know they’re clicking through to a video. A simple red triangle play button does that job fast.

Place it somewhere visible on the pin. This small visual cue increases clicks because it removes confusion. People know exactly what they’re getting.

If they don’t realize it’s a video and bounce back quickly, Pinterest reads that as low value. Clear signals help your pin perform better.

Tip Three: Use Simple Text Overlay (and Say “Video”)

Don’t just upload a screenshot of your YouTube thumbnail. Keep it clean and clear.

Add short text like:

Pinterest Tips (Video)
Brand Photos Guide (Video)
Client Workflow Tips (Video)

Yes, actually using the word “video” helps. It sets expectations and attracts people who want to watch—not just read.

Clear text gets more clicks. Always.

Make It Even Easier

Want your YouTube videos to bring in steady views without adding more to your weekly to-do list?

My Pinterest management services take care of the whole system — keywords, pin design, weekly posting, and analytics — so your videos keep getting found long after you hit publish.

This is about working smarter, not harder.

TAKE IT OFF MY PLATE!

Tip Four: Write Descriptions Like a Human

Pinterest is powered by keywords, but that doesn’t mean sounding robotic.

Write descriptions using words people actually type into search:
“This video shows you how to fix your workflow so you can save time and get more leads.”

Short. Real. Helpful. No clickbait. Pinterest rewards clarity, not tricks.

If you want AI to help, check this out!

Tip Five: Upload Short Video Pins as Previews

Short video pins are perfect previews for your YouTube content.

If you already create Shorts or Reels, you’re ahead. Upload those vertical clips to Pinterest, add text overlay, and include a small CTA like “Watch the full video on YouTube.”

Each new pin gives your content another chance to spike in views. Fresh pins = fresh reach.

Thanks for hanging out with me today. Coming next week, we’re talking all about how to use brand photos to bring in more clients in 2026. You don’t want to miss it.

📌 DON’T FORGET TO PIN IT!

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Marketing, Pinterest, Pinterest Trends

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Hey — let’s get this party started! Pinterest just dropped their 2026 trend report, and honestly… it’s good. Like, really good. If you want your content to stand out next year, stay ahead of the curve, and actually create posts people are searching for, you’re in the right place.

I’m Jen, and I help service providers get more leads without posting every single day. I’ve used Pinterest since the invite-only beta days back in 2009, and I’ve seen firsthand how predictable this platform is when you understand search behavior.

This year’s report centers on three major themes: non-conformity, self-preservation, and escapism + play — which makes total sense because people want comfort, joy, and identity more than ever.

Let’s dig in.

What Is Pinterest Predicts (and Why It’s a Big Deal)?

Pinterest Predicts is Pinterest’s annual trend forecast built from real user behavior — not opinions, not vibes, not a random brainstorm. They analyze billions of searches and saves to spot what’s rising across beauty, home, food, fashion, travel, and lifestyle.

They look at:

What people are searching for
What they’re saving
What’s rising month over month
What’s becoming a global trend

And here’s the kicker — Pinterest has been accurate 80% of the time over the past few years. So when they say something is trending… it’s coming.

For service providers, that means this report is basically your shortcut to:

Knowing what visuals and topics will take off next year
Planning content before the trends hit the mainstream
Creating pins, blogs, and videos people are already curious about
Building offers aligned with what your future clients want

This is the good stuff.

Pinterest Predicts 2026 — All 21 Trends with Better Descriptions

Here are the full trends directly from Pinterest’s 2026 report, rewritten to be simple, clear, and helpful for your audience.

1. Cool Blue

Soft, icy, glacier-inspired blues showing up in beauty, weddings, drinks, events, and home. Calm, clean, almost futuristic. Great if you want your brand to feel fresh, clear, and grounded.

2. Gimme Gummy

A full-on texture moment. Think squishy, jelly, rubbery, glossy shapes — nails, phone cases, packaging, beauty looks. Perfect if you create fun, playful, sensory content or want your visuals to feel “touchable.”

3. Vamp Romantic

Moody, dark, emotional romance vibes. Deep reds, lace, candlelight, vintage glam, almost gothic but pretty. Fantastic for photographers, beauty pros, and anyone leaning into dramatic, emotional storytelling.

4. Neo Deco

A bold, glam revival of Art Deco: sleek geometry, chrome and brass, sharp lines, rich tones. Shows up in interiors, weddings, brand design, and events. Great if you want your brand to feel luxe, polished, and a little extra.

5. Pen Pals

Analog connection is back: letter writing, pretty stationery, filled-out postcards, journaling, and slow, intentional notes. Perfect for coaches, therapists, organizers, or anyone who talks about reflection, habits, or slowing down.

6. Darecations

Travel for the thrill, not just the rest. Think rafting, canyons, racing, adventure sports, and “I did something big” trips. Great for travel pros, retreat hosts, coaches, or anyone tying growth to courage and adventure.

7. Glamoratti

Maximalist ’80s glam: sequins, sparkle, big silhouettes, bold color, “too much” in a fun way. Amazing for event pros, brand photographers, and style experts who love bold, statement visuals.

8. Wilderkind

Delicate animal + nature aesthetic — butterflies, soft creature prints, subtle animal motifs, forest elements. Lovely for kids brands, family photographers, nature-inspired businesses, and soft storytelling visuals.

9. Laced Up

Doilies, lace, delicate trims, crochet, and old-school textile details. This shows up in fashion, table styling, weddings, and home. Great for brands that lean soft, romantic, sentimental, or vintage.

10. Brooched

Vintage brooches and pins as the star accessory — on blazers, hats, coats, bags, even hair. Nostalgic but playful. Stylists, photographers, and fashion/branding pros can have a lot of fun with this.

11. Glitchy Glam

Beauty and visuals that “miss the mark” on purpose — mismatched eyeliner, off-center shapes, broken graphics, distorted filters. Ideal for creators who want to talk about perfectionism, creativity, or embracing the mess.

IMAGE FOR BLOG Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Need Help?

If you want help with Pinterest next year, you’ve got two options:

Done-for-you management: We design your pins, set your strategy, and post everything for you so you don’t have to lift a finger.

DIY inside The Club: Templates, coaching, support, and simple step-by-step help to keep you consistent without burning out. Come on in — it’s so much fun and it’s the easiest way to build a lead system you can trust.

12. Afrohemian Decor

Bold, bright, natural decor that blends African and boho — think woven baskets, rich prints, cultural textiles, plants, and layered textures. Perfect for home-focused brands, photographers, or anyone leaning into warm, cultural, lived-in spaces.

13. Mystic Outlands

Fairytale meets fever dream: misty forests, castles, glowing mushrooms, moody landscapes, fantasy travel. Great for retreats, travel brands, spiritual/wellness businesses, and magical brand visuals.

14. FunHaus

Elevated circus energy — stripes, bold shapes, playful layouts, “big top” vibes without looking like a kids’ party. Amazing for brands that want to feel fun, quirky, and slightly chaotic in a good way.

15. Poetcore

Soft, bookish, writer energy — journals, fountain pens, stacks of books, cozy nooks, long coats, satchels. Ideal for copywriters, coaches, educators, and anyone whose brand leans thoughtful, introspective, or quietly powerful.

16. Throwback Kid

Nostalgic kids’ outfits and toys inspired by past decades. Simple play, bold colors, classic shapes. Perfect for family photographers, educators, kid-focused businesses, and brands talking to millennial parents.

17. Scent Stacking

Layered fragrances instead of one “signature” scent — people building custom combos with mists, perfumes, oils. Nice hook for beauty pros, self-care brands, and anyone talking about “building your unique vibe.”

18. Cabbage Crush

Cabbage is the new cauliflower. Tacos, dumplings, kimchi, slaws, soups, roasted sides — budget-friendly, pretty, and versatile. Great for wellness pros, nutritionists, food creators, or anyone using food in content.

19. Opera Aesthetic

Opulent, dramatic, night-at-the-opera energy. Floor-length dresses, velvet, pearls, gloves, dramatic lighting. Perfect for luxury brands, photographers, event pros, and anyone leaning glamorous.

20. Khaki Coded

Desert-inspired utility style — khaki, sand tones, structured outerwear, pockets, cargo, and field details. Great for brands that want to feel grounded, capable, practical, and outdoorsy.

21. Extra Celestial

Sci-fi inspired looks and environments — holographic textures, space-y shapes, metallic touches, “straight out of a sci-fi movie” visuals. Ideal for tech, creative businesses, futurist brands, or anyone playing with bold, dreamy visuals.

Why Service-Based Businesses Should Care

If you want leads in 2026, here’s the simple truth:

Trends influence what people click.
Clicks turn into traffic.
Traffic turns into leads.

Pinterest is a search engine — like Google — so it knows what people are thinking about and planning next. This isn’t “cute ideas for a vision board.” This is user intent.

Here’s why it matters for your business:

You can stand out with fresh, on-trend visuals

Small shifts — colors, shapes, textures — make your pins feel new and clickable.

You understand what people will be searching for

This helps you create content that answers the demand before it spikes.

You build offers, blogs, and videos aligned with what people want

Your content becomes “yes, THAT’S it” instead of “ehhh, maybe later.”

You position your brand as the one who “gets it”

You don’t need to follow all 21 trends.
Just pick a few that feel like you!

Quick + Easy Ways Service Providers Can Use These Trends

Don’t worry — you don’t need a full rebrand or a huge overhaul. Tiny shifts can make your brand feel current, fresh, and super clickable next year.

Here are simple ways to use these 2026 trends in your business:

Update Your Brand Visuals (Without Starting Over)

You can add small touches from these trends to refresh your look:

Use Cool Blue, Poetcore neutrals, or Neo Deco gold tones for header graphics, buttons, or banners.
Try Fun Haus or Gimme Gummy shapes for playful backgrounds or pop-out elements.
Incorporate Extra Celestial sparkles or soft gradients in highlight covers or Canva templates.

These are tiny updates that make your brand feel aligned with where your audience is going.

Refresh Your Website for 2026

A few simple swaps go a long way:

Replace outdated stock photos with nature-forward, Wilderkind-inspired images or soft, airy Cool Blue photos.
Add lace textures (Laced Up) or minimal Deco lines (Neo Deco) as subtle accents on section dividers.
Use handwritten fonts or stationery-inspired elements (Pen Pals) for testimonials or blog graphics.

Your site will feel modern without losing your core brand.

Give Your Social Content a Trendy Twist

You don’t need new ideas — just new styling:

Try “perfectly imperfect” layouts for Reels or carousels inspired by Glitchy Glam.
Use Throwback Kid nostalgia for before/after posts, storytelling, or brand history content.
Add Opera Aesthetic drama (rich colors, bold type) to promo graphics or launch slides.
Make fun, playful visuals using Fun Haus stripes or shapes.

These small updates help your posts blend in with what people are already loving.

Refresh Your Pinterest Strategy

Pinterest LOVES trends — so give the algorithm what it wants.

Build themed boards around trends your clients might search: Cool Blue Weddings, Poetcore Branding, Afrohemian Home Office Inspiration, or Adventure Sessions (Darecation).
Use trend language in your pin titles and descriptions to match search intent.
Add trend-inspired backgrounds or overlays to your pin templates.

This makes your content more discoverable right away.

Inspire Your Client Work

These trends work great for photographers, coaches, wedding pros, designers, and creative service providers.

Photographers → offer mini sessions with Opera Aesthetic, Extra Celestial, Poetcore, or Cool Blue styling.
Wedding pros → create planning guides tied to Neo Deco, Extra Celestial, Cool Blue, or Laced Up themes.
Coaches → use Pen Pals or Poetcore vibes for journaling prompts or mindset content.
Designers → use Afrohemian, Neo Deco, or Hypertek palettes in branding projects.

You get to show that your work is current and deeply in tune with what people want.

Create Trend-Based Lead Magnets or Content

A few ideas you can make in an afternoon:

A “2026 Trend Mood Board” for your niche
A guide: “How to Use Pinterest Trends in Your Service-Based Business”
A Reel series where each video breaks down a trend in 20 seconds
A blog on “Which 2026 Trend Fits Your Brand Personality?”

People LOVE trend content because it’s easy to understand and fun to share. Don’t forget: Tiny tweaks create big reach.

I want to thank Pinterest for compiling all this date

Pinterest Predicts 2026: https://business.pinterest.com/pinterest-predicts/

Tactical Tips: https://business.pinterest.com/pinterest-predicts/for-businesses/#get-tactical-tips

Playbook: https://business.pinterest.com/pdf/pinterest-predicts/2026-marketing-playbook/

📌 DON’T FORGET TO PIN IT!

Stop Posting This on Pinterest in December (and What to Share Instead)

Hey! If Pinterest feels a little slow for you right now, no worries — it might just be the type of content you’re sharing. December is a special month on Pinterest. People are planning, shopping, wrapping up the year, and looking for quick ideas that make life easier.

So today, we’re breaking down what not to post — and what to share instead so more people actually find you.

Skip the Pretty-but-Empty Images

I get it — I’m a photographer. I love a pretty photo. But those aesthetic shots with zero text? Not helpful on Pinterest.

Pinterest is a search engine, not Instagram. You’ve got about 1.5 seconds to catch someone’s eye in the feed, so your pin needs to tell people what they’re getting.

Do this instead:
Add a simple text overlay with clear keywords. Think:

“Holiday Blog Ideas”
“December Cleaning Checklist”
“Year-End Business Tips”

Just enough to explain the value — without making your image messy.

Don’t Post Pins Without Keywords

Pins with no title, no description, no keywords, and no link?
Pinterest has no clue where to put them.

Do this instead:

Create 3–5 simple keywords someone would type in to find your content.
Use those in your title and description so Pinterest knows exactly who should see your pin.

Keywords = discoverability. Simple as that.

Save Your 2025 Wins for Instagram

Personal wins and “look what I did this year!” posts are perfect for Insta.
Pinterest users don’t really care about your highlight reel — they care about what you can help them do.

Focus your Pinterest content on:

Solving problems
Sharing steps
Giving ideas
Offering tools, tips, or helpful content

When your pins help someone take action fast, Pinterest starts showing your stuff to more people.

Want Ongoing Pinterest Help?

If Pinterest still feels confusing and you want strategy support every month, come join The Club — my Pinterest membership filled with templates, strategy, an easy weekly workflow, and live Zoom support three times a month. You get to ask anything and have me walk you through it step-by-step.

Check It Out!

Don’t Post Only Sales Graphics

Pinterest hates pushy content. For real.
If every pin is “BUY THIS” or “BOOK NOW,” your reach will slow way down.

You need a mix of value + soft selling.

Do this instead:

Follow my rhythm: Free → Free → Paid

Give helpful steps, quick tips, listicles, checklists, tutorials, YouTube videos, podcast episodes, and of course, your blog posts.

Pinterest users love a good how-to. And every free, helpful piece of content builds trust, grows your email list, and makes it way easier for someone to buy later.

Quick Recap

Here’s what to stop posting in December:

Pretty images with no text
Pins with no keywords
Your 2025 wins
Only sales graphics

Here’s what to post instead:

Text-overlay pins with clear value
Strong keywords
Educational content
Blogs, videos, and tips that grow trust + your email list

Do this, and you’ll see way better traffic.

Thanks for hanging out with me today — you crushed it just by showing up for your business!

📌 DON’T FORGET TO PIN IT!

Text Overlay Wins Stop Posting This on Pinterest in December (and What to Share Instead) by Jen Vazquez Media

Stop Posting This on Pinterest Stop Posting This on Pinterest in December (and What to Share Instead) by Jen Vazquez Media

December Pinterest Fixes Stop Posting This on Pinterest in December (and What to Share Instead) by Jen Vazquez Media

Keyword Tips Stop Posting This on Pinterest in December (and What to Share Instead) by Jen Vazquez Media

Pinterest Mistakes Stop Posting This on Pinterest in December (and What to Share Instead) by Jen Vazquez Media

Pinterest Analytics Made Simple: The 3 Metrics That Actually Drive Traffic + Leads

Marketing, Pinterest

Pinterest Analytics Made Simple: The 3 Metrics That Actually Drive Traffic + Leads

Hey friend — let’s be real for a second. When you open Pinterest Analytics and see a wall of numbers, it’s easy to feel like you’re staring at a math test you did not study for. No worries. You’re not alone, and this doesn’t have to be hard.

Once you know what to look for, Pinterest analytics becomes one of the most powerful tools in your marketing. And the best part? You only need 10 minutes a month.

I’m Jen Vazquez, Pinterest Pioneer and marketing strategist. Today, I’m breaking down the three metrics that actually matter so you can make smarter content decisions for 2026, without drowning in data.

Let’s get this party started.

Why Pinterest Analytics Matter for Your Business

Pinterest rewards what works.
When your pins get engagement, Pinterest pushes them further. When something falls flat, Pinterest quietly lets it fade.

Your analytics show you exactly what your audience wants, which designs they click, and what topics they’re already saving. Once you understand that, creating content becomes easier, faster, and way more strategic.

Think of your analytics as a map. If you follow it, you get traffic and leads on autopilot.

The Only 3 Pinterest Metrics You Should Track

You don’t need spreadsheets or complicated reports. Just these three numbers:

1. Outbound Clicks

These are the clicks that send people to your website, landing page, podcast, or YouTube video. This is your main goal with Pinterest — getting people off the platform and into your world.

2. Saves

Pinterest loves saves.

A save means someone saw your pin and said, “Yep, I’m keeping this.” High saves are pure gold because they predict long-term reach.

3. Top Pins by Impressions + Engagement

These tell you which topics and designs Pinterest is boosting.

Think of these as your “more please” pins. They show you what to create next. Ignore everything else. These three will move the needle.

Want Help Turning Your Data Into a Real Strategy?

If you want custom guidance, I’ve got two great options:

👉 Pinterest VIP Day: In one day, we’ll walk through your analytics, build your 2026 plan, and create a custom workflow you can stick to.

👉 Pinterest Management: If you want Pinterest totally handled, we’ve got two open spots.
We handle pin creation, scheduling, analytics, and strategy so you can focus on your clients.

Either option makes your life easier — promise.

How to Read Your Pinterest Analytics in 10 Minutes

Here’s your quick, calm, 10-minute routine:

Step 1: Open Pinterest Analytics → Content → Overview

Filter to Last 30 Days

Write down your pins with the highest outbound clicks. Note the topic, design, and format.

Step 2: Check Your Board Analytics

If certain boards consistently perform well, allocate more time TO THEM!

If other boards haven’t been touched in six months or a year? Time to merge and clean things up.

Step 3: Review Audience Insights

Look at growing keywords and interests.

These are your “create next” topics. That’s it. You’re done.

Your Monthly Pinterest Review Routine

To make this a habit, set a recurring task — I love the 1st or 2nd of the month.

Each month, do this:

Download your analytics
Note your top three pins
Look for the common themes
Create two new pins based on those themes

This simple workflow helps you create content your audience already wants.

Want help keeping things organized? Grab my Pinterest Analyzer for FREE!

Thanks for hanging out with me today. You crushed it just by showing up for your biz.

📌 DON’T FORGET TO PIN IT!

Pinterest Analytics Made Simple: The 3 Metrics That Actually Drive Traffic + Leads

Pinterest Analytics Made Simple: The 3 Metrics That Actually Drive Traffic + Leads by Jen Vazquez Media

What to Pin in Q4 for January Leads: Pinterest Strategy for Service Providers

Content Creation, Marketing, Pinterest, Podcast

Pinterest in Q4 — Set Up for 2026 Success

If you want January leads, the time to act is right now. Pinterest users plan one to two months ahead, so what you pin in November sets up your visibility and traffic for December and January.

I’m Jen Vazquez, Pinterest Pioneer and marketing strategist. In this post, I’ll show you exactly what to pin in Q4 so you can roll into 2026 with steady visibility, qualified leads, and a refreshed Pinterest account that actually works for you.

By the end, you’ll know what content themes to focus on, how to repurpose what you already have, and which quick updates make the biggest impact before the year ends.

Why Pinterest in Q4 Matters

Pinterest search behavior always runs ahead of the calendar. While most people are slowing down, Pinterest users are ramping up searches for organization, planning, and New Year goals.

This is your perfect window to refresh your top-performing pins and create new content around:

Goal setting
Systems and productivity
Marketing visibility

Think of it like planting seeds now for a strong first-quarter harvest.

What to Pin Right Now

Here are four content types that perform best this time of year:

1. Year-End Reflection + Planning Posts

People love recap content. Try blog roundups like “My 5 Favorite Sessions of the Year,” “What I Learned in 2025,” or “Best Venues for 2026 Weddings.” These posts perform well because they’re both personal and shareable.

2. New Year Preparation

Checklists, workflows, and productivity tips are major traffic drivers in Q4. Take time to update your freebies, refresh your lead magnets, and make sure all your opt-ins are current and visually aligned with your brand.

3. Fresh Start Themes

Everyone’s thinking “new year, new me.” Share content about brand updates, website refreshes, decluttering workflows, or marketing resets. Service providers—like designers, coaches, and photographers—can tie this directly to their offers.

4. Evergreen Service Content

Pins that highlight what you do—your signature services, offers, and client transformations—keep driving traffic year-round. Make sure they link to your core pages or blogs with strong calls to action.

Quick Win: Update, Don’t Start From Scratch

You don’t need to reinvent the wheel. You can easily update old blogs or pins to make them feel current:

Refresh content with new insights or visuals.
Add internal links to other blogs or services.
Update the publish date (but don’t change the URL!).

Pinterest sees fresh updates as active content—which means more reach for less effort.

How to Repurpose for Holiday Traffic

Most of your existing content can be re-angled for Q4 searches. Try turning holiday or seasonal blogs into “Planning for 2026” posts.

Example: swap “Holiday Marketing Tips” for “Marketing Systems for 2026.”

You can also update your Pinterest boards with new covers and keywords to signal that your content is current and relevant. This helps boost visibility before the January search surge hits.

Build Your Q1 Pinterest Plan

Here’s a simple framework to stay consistent this month:

Week 1: Take your top 20 performing pins and create new designs for the same blogs or services. Use the same keywords but swap the image.
Week 2: Create 5 new pins that highlight your evergreen services.
Week 3: Design 3 “2026 planning” pins that link to your existing planning or goal-setting content.
Week 4: Review your analytics to see which pins get saves and clicks—then make more of that type.

This rhythm keeps you consistent and sets you up for a smooth January without extra posting stress.

Simplify with a Pinterest Refresh

If your account feels outdated or disorganized (or you don’t have one yet), this is the perfect time for a quick reset.

My Pinfluence Power Clean is a 21-day Pinterest refresh where my team and I:

Update your profile and optimize boards
Create branded pin templates
Schedule your first month of content

You’ll walk away with a refreshed account that attracts 2026 leads—without doing it all yourself.

Your Action Step

This week, refresh a few of your best pins and create five new ones pointing to your January offers.

Use my free Organic Pins Checklist to make sure your pins include all 10 must-have elements for performance.

Next week, I’ll show you how to read your Pinterest analytics so you can make smart content decisions for 2026.

Thanks for hanging out with me today — you crushed it just by showing up for your business!

📌 DON’T FORGET TO PIN IT!

Pinterest Q4 Plan Pinterest in Q4 — Set Up for 2026 Success by Jen Vazquez Media

Pinterest Refresh Tips Pinterest in Q4 — Set Up for 2026 Success by Jen Vazquez Media on Marketing Strategy Academy Podcast

What to Pin This Quarter Pinterest in Q4 — Set Up for 2026 Success by Jen Vazquez Media on Marketing Strategy Academy Podcast

Pinterest Power Clean Pinterest in Q4 — Set Up for 2026 Success by Jen Vazquez Media on Marketing Strategy Academy Podcast

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