Pinterest Marketing for Service Providers: How to Attract Clients While You Sleep

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Pinterest Marketing for Service Providers: How to Attract Clients While You Sleep

If you’ve been posting your heart out on Instagram chasing trends and still not seeing consistent leads, I totally get it. Here’s the truth — your dream clients are probably hanging out somewhere quieter… somewhere they’re actually looking for help, not just scrolling for entertainment.

Yep, I’m talking about Pinterest.

I’ve used Pinterest to grow my own six-figure business and helped hundreds of female service providers like photographers, wedding pros, coaches, and other creatives. And the best part? You don’t need to dance on Reels or spend every waking moment online.

In this post, I’m breaking down exactly how to use Pinterest to attract clients and build a marketing system that keeps working even when you’re not.

Create Consistent Content Without the Burnout

Pinterest loves fresh content — but that doesn’t mean you need to post every single day, but you need pins going out each day.

The secret is consistency that fits your life.

Most of my clients spend about one hour a week on Pinterest marketing using my batching system. They repurpose blog posts, videos, podcast episodes, lead magnets, and services into multiple Pins that drive traffic all week long.

You don’t have to start big — once a week is enough when it’s done strategically. Think of Pinterest as your long-game traffic engine. You post once, and it keeps bringing you visitors for months (and often years).

Pro tip: Use a scheduler like Tailwind and batch your Pins all at once. It’s like setting your marketing on cruise control.

Speak to What They’re Searching For

The magic of Pinterest is that people come to it with a goal. They’re planning, researching, or dreaming about something they want to do next.

So before you create, ask yourself this:

“What is my ideal client typing into that search bar when they’re ready to take action?”

If you’re a wedding photographer, it might be San Jose vineyard wedding inspiration. If you’re a coach, maybe it’s how to get clients without social media.

Create content that answers these searches directly. When you solve a problem or ease a pain point, you naturally build trust — and that’s where the conversion begins.

I love using my Feel, Felt, Found storytelling method:

“I know how you feel. I’ve felt that way too. But here’s what I found that really works.”

It connects, educates, and converts all at once.

Want help with Pinterest?

The Club is where service providers learn how to make Pinterest their lead-generating bestie. You’ll get monthly action plans, keyword sessions, and strategy support to grow your traffic, leads, and visibility—without spending hours online.

JOIN HERE

Use Keywords Like a Pro

Pinterest isn’t a social media platform — it’s a visual search engine. Think of it as SEO with prettier pictures.

Your captions, titles, and even image file names help Pinterest understand who to show your content to. Here’s how to start:

Write down short-tail keywords like Pinterest marketing or Bay Area brand photography.
Then add long-tail keywords like Pinterest for service providers or how to grow your coaching business with Pinterest.

Sprinkle them naturally throughout your Pin titles, descriptions, profile, and even on the text overlay of your Pins. And remember: keywords aren’t about gaming the system — they’re about helping Pinterest connect your content with the right people.

Pro tip: Inside The Club, we do keyword brainstorm sessions a few times a year to help members find the perfect words for visibility and growth.

Make Your Visuals Work Harder

Pinterest is visual, but that doesn’t mean you need fancy designs. You just need clarity.

Here’s what works best for service providers:

Use your brand colors, fonts, and website address for recognition.
Keep designs clean and text easy to read on mobile.
Add a headline that solves a pain point (How to Book Clients from Pinterest).
Include a simple call-to-action like Learn More or Download Free.

You can create gorgeous, on-brand Pins in Canva in minutes — no design degree needed.

If you want a head start, grab my Canva customizable 10 free Pin templates.

Pro tip: Mix static and video Pins for your blogs, freebies, and services to keep your content fresh and engaging.

Convert the Clicks

Traffic is great — but it means nothing without conversions. Most Pinterest users are new to your business, so your job is to guide them toward a small win.

Here’s how to optimize for conversions:

Link to related content like blogs, podcasts, or YouTube videos.
Add a freebie or email opt-in to capture leads.
Include a clear call-to-action (CTA) in every post — and put it in the middle of your blog since not everyone reads to the end.

Pinterest is the top of your funnel — the start of a relationship that leads to sales later.

One of my photography clients doubled her bookings just by linking her free wedding guide and inquiry form to every single Pin. No ads. No daily posting. Just a smart Pinterest system.

Ready to Bring in Clients While You Sleep?

Pinterest isn’t about luck — it’s about strategy, consistency, and systems that do the work for you.

If you’re ready to stop guessing what to post and start generating clients with ease, check out The Club, where we build your Pinterest strategy together step-by-step.

Or if you’d rather hand it off completely, explore my Pinterest Management Services and let my team handle it for you.

Either way, Pinterest can become your silent sales machine — and I’ll show you exactly how to make that happen.

DON’T FORGET TO PIN IT!

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A Pin saying, "Attract Clients While You Sleep Pinterest Marketing for Service Providers"

A Pin saying, "One Hour a Week Strategy Pinterest Marketing for Service Providers"

A Pin saying The Silent Sales Machine Pinterest Marketing for Service Providers

Pinterest Marketing in 2026: What’s Working Now for Time-Strapped Service Providers

Marketing, Pinterest

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Pinterest Marketing in 2026

If you’ve been wondering whether Pinterest is still worth it for growing your business in 2026, the answer is a big, sparkly yes.

Pinterest remains one of the most powerful and low-stress platforms for showcasing your content to people actively searching for inspiration, information, and solutions.

Unlike Instagram or TikTok—where your content disappears in 24 hours or less—Pinterest quietly works for you in the background, bringing in leads, website traffic, and email subscribers long after you hit publish.

For service providers, photographers, coaches, and other creatives, this is gold. You’re not chasing trends; you’re building a system that keeps your business visible 24/7, even while you’re spending time with family or focusing on client work.

However, Pinterest in 2026 doesn’t resemble what it was like five years ago. The platform has matured, users are savvier, and the algorithm now rewards quality and consistency over quantity. That’s where my Pin + Attract Method comes in.

It’s the same system I use for my Pinterest management clients and inside The Club to turn pins into paying clients without the constant hustle or guesswork. Let’s walk through exactly how to make Pinterest work for your business this year.

1. Start with a Strong Foundation

Before you pin anything, your Pinterest business account needs to clearly tell the platform who you are and who you help. When Pinterest understands your business, it knows which users to show your pins to—meaning better reach, higher click-through rates, and a steady stream of the right kind of traffic.

Here’s what to focus on:

Switch to a business account. If you’re still using a personal account, it’s time to upgrade. A business account gives you access to analytics, Ad Manager (even if you never run ads), and advanced audience insights.

Claim your website and socials. This connects your content and gives Pinterest extra trust signals that you’re legitimate. Here’s a video to share how to do that.

Use a professional photo and banner. Your banner should tell people in 2.5 seconds who you are and who you help. Your photo should look confident, approachable, and aligned with your brand. If you’re a photographer, use one of your own branded images.

Write a keyword-rich bio. Use natural phrases that your ideal clients would search for, such as “Helping photographers and coaches attract dream clients using Pinterest marketing made simple.”

Create boards that mirror your offers. Think of each board like a mini SEO category.

For coaches: Pinterest strategy for coaches, lead generation tips, small business workflows, marketing mindset.
For photographers: brand photography tips, posing ideas, Pinterest for photographers, and client wardrobe inspiration.

Keep ten to fifteen well-optimized boards instead of fifty you rarely use. Always prioritize quality over clutter.

2. Do Smart Pinterest Keyword Research

Pinterest is a visual search engine, not a social network, which means SEO is everything. Your keywords are the bridge between your content and your ideal clients.

Here’s how to find the best ones:

Use Pinterest’s search bar

Pretend you’re your client. Type in what they’d look for, like “YouTube strategy,” and pay attention to the suggested phrases that pop up. Those are your top keywords.

Check Pinterest Trends

Go to trends.pinterest.com or access it through your Analytics tab. This free tool shows what’s gaining traction in your niche and when those topics peak. If something peaks in December, you’ll want to start pinning about it by October.

Group your keywords by theme

For coaches: business mindset, client attraction, evergreen funnels.
For photographers: brand photography, posing ideas, and client experience.

Sprinkle your keywords throughout your account

Include them in your bio, board titles, board descriptions, pin titles, and pin descriptions. Make sure they align with your landing page or blog post content. Write for humans, not robots—use natural sentences instead of keyword stuffing.

Pro tip: Ask your audience on Instagram. Post a story question like “If you were looking for this, what would you type into Pinterest or Google?” Then add their responses to your keyword list. If you don’t have a keyword list, get my Keyword Builder free.

And if you’d like help getting started, you can download my free Pinterest Keyword Builder. It’s one of my favorite tools to help you organize, save, and track your best keywords.

3. Clarify Your Content Pillars

You can’t pin everything under the sun, and that’s actually a good thing. Focus on three to four content pillars—the topics you want to be known for and that connect directly to your services and client needs.

If you’re a photographer, your pillars might include brand photography ideas, posing and confidence tips, Pinterest marketing, and workflow systems.

If you’re a coach, maybe your pillars are mindset, productivity, list growth, and content repurposing.

Pinterest rewards consistency. When it sees you pinning around similar themes regularly, it knows who to show your content to.

Even if you’re not a blogger, you still need blog-style content. This is what feeds Pinterest fresh ideas to share, and it helps boost your visibility on Google, too.

4. Create Fresh Content Consistently

This is where most people fall off. They stop creating new content and assume Pinterest isn’t working—but Pinterest rewards freshness. That means new images, new titles, new keywords, and new URLs.

You don’t need to pin manually every day, but you do need to have pins going out daily.

Here’s my recommendation:

Blog weekly, even if it’s short.
Batch your pinning once a week or once a month.
Repurpose existing content like YouTube videos, podcast episodes, lead magnets, and Instagram carousels or stories into new pins.

Think of it this way: one piece of content can become five pins.

Pro tip: Create a secret Pinterest board just for content ideas. Anytime inspiration strikes, save it there so you never start from scratch.

5. Design Scroll-Stopping Pins

Pinterest is visual first, so design matters. Strong pins have three things in common:

Bright, clear images with minimal clutter.
Readable text overlays using bold, simple fonts.
Clarity and curiosity in the title.

For example, instead of “Pinterest Marketing,” use “How to Get Clients from Pinterest in 2026 for photographers.”

Keep your branding consistent—use your brand colors, fonts, and URL. But don’t be afraid to test new designs. Search your target keyword and notice which pins stand out visually. Try four on-brand designs and one “wild card” that looks different from the feed to capture attention.

Also, experiment with both vertical static images and video pins. Video performs especially well in 2026 for educational and tutorial-style content.

To help make pins faster, snag my free customizable Pinterest Pin templates here. Or simply use Tailwind’s Create.

6. Commit to a Consistent Pinning Schedule

Pinterest loves consistency, but that doesn’t mean you have to manually post every day. Scheduling tools like Tailwind make this effortless.

Tailwind allows you to batch a week or even a month of pins in one sitting and automatically publish them for you. It’s one of my favorite tools for saving time and staying consistent. There’s even a free plan you can try—grab the link below to test it out.

For 2026, here’s what’s working best:

Minimum: 1–3 pins per day
Ideal: 5–10 pins per day
High-volume bloggers: up to 20–30 pins per day (not necessary for most service providers)

What matters most is showing up regularly, not pinning 100 pins one day and nothing the next.

Pro tip: Schedule your new content first, then sprinkle in your best-performing older pins once or twice a month for variety.

7. Track, Tweak, and Celebrate Wins

Most business owners skip this part, but tracking your Pinterest data is what helps you grow faster.

Pinterest is a search-based platform, so it takes time to see results—but it compounds beautifully over time.

Check your analytics monthly and look for:

Top-performing pins (which visuals and keywords drive the most clicks)
Outbound clicks (which pins send the most traffic to your site)
Engagement rate (which pins are being saved most often)

Don’t panic if your numbers fluctuate. That’s normal, especially with seasonal behavior. Weddings peak in spring, while coaching and goal-setting content tends to spike in January.

Use Pinterest Trends to plan ahead, so your content is ready before your audience starts searching.

Bonus: Integrate Pinterest into Your Workflow

Pinterest shouldn’t feel like an afterthought. When you build it directly into your marketing routine, it becomes your most consistent traffic driver.

Here’s a simple example:

Write a blog post and create three to five pins for it.
Record a podcast episode and post a short blog-style recap with a pin graphic.
Launch a freebie and design a dedicated pin just for it.

When Pinterest becomes part of your workflow, it stops feeling like extra work and starts consistently driving leads.

Ready to make Pinterest your 2026 lead machine?

If this clarity is exactly what you’ve been craving—but you’d rather not do it alone—you’ve got options:

Pinterest Management: Done-for-you setup and monthly growth.
The Club: Learn my Pin + Attract Method and grow leads without burning out.
The Quiet Growth Accelerator: This is a small group coaching for SEO + Pinterest to ensure you have a great Q1.

Let’s turn your pins into paying clients—all year long. 💖

DON’T FORGET TO PIN IT!

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feminine office with laptop with marketing analytics on it, pink accessories and green plants

Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challenge

Marketing, Podcast

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Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challenge

If you’re an ambitious female founder who wants to work smarter (not harder), you’re in the right place. Today I’m sharing the simple, science-backed morning shift I’m testing for 30 days: one screen-free hour right after waking.

I’m doing it with my co-host, Cinthia Pacheco of Digital Bloom IQ, and I built a Morning Clarity Tracker so we can actually measure how it impacts focus, mood, creativity, and productivity. We have a free tracker at the bottom!

Why the morning matters (and why I’m changing mine)

Mornings have a special energy. When I roll over and start scrolling news, my day is basically cooked. I’ve been craving more clarity, creativity, and protected time to set the tone before I dive into client work and content. So I’m trying the “one-hour rule”: at the bare minimum, no phone/screens for the first hour after waking.

The one-hour rule (the simple version)

No email, no social, no TV, no news apps—no passive scrolling. Emergencies only if needed. You can still use your device to press play on music or an audiobook without falling into a feed. The goal is zero screen-to-face time so your brain can boot up without cortisol spikes.

Replacement activities menu (pick 1–3)

Instead of scrolling, try:

Move your body: light stretching, yoga, a walk outside, or a quick dance session.
Nourishing breakfast and real conversation (phones away).
Read or listen to a book—educational, inspirational, or purely joyful.
Gratitude or brain-dump journaling (3–5 things you’re grateful for + any ideas rushing in).
Music to set the vibe.
Meditation or breathwork (start with 5–10 minutes; box breathing works wonders).

Plan your 1–3 activities the night before so you don’t replace scrolling with decision fatigue.

How I’m tracking it (because data > vibes)

I created a Morning Clarity Tracker (super easy drop-downs) to log:

Wake-up time
Activities you chose
How you felt (calm, restless, energized, etc.)
Any slip-ups (no shame, just notes)
Quick reflections

We’ll compare our weekly notes to phone Screen Time or Digital Wellbeing stats so we can see the impact, not just guess.

Weekly check-ins (adjust without judgment)

At the end of each week, ask:

Did avoiding screens help my clarity, mood, and energy?
Was I more productive?
What activities lit me up—and which can I skip?
Do my Screen Time screenshots show progress?

Tweak as needed. If an hour spikes your stress, try 30 minutes and build from there.

End-of-month reflection (make it real)

After 30 days, review:

Focus, creativity, productivity, and mental health
Whether you actually stuck with it (and why)
If you’ll keep going—and how to adapt it to your real life

If it “worked” but you still resist it, journal on what’s underneath that. Sometimes the mindset shift is the real work.

Day 1: honest results from both of us

I set up my phone the night before with only Audible open so I could tap play eyes-closed. Full transparency: I felt anxious at first—like I was “wasting” my early work time. Around the 38-minute mark, the anxiety dropped and the rest of the hour felt amazing. Cinthia journaled, ate without multitasking (progress!), and felt noticeably calmer. We’re calling that a win.

Guardrails that help (because…phones are sticky)

Phone Screen Time schedules (or apps like Opal) to block socials late at night and early AM
Zero notifications except true emergencies
A playlist you can start hands-free
Accountability—do this with a friend (hi, Voxer buddies)

Try it with us

Pick your 1–3 activities, print or copy the tracker, and give yourself grace. If you slip, note it and keep going. We’ll share a mid-month check-in and a 30-day results episode so you can compare notes with us.

If you found this helpful, share it with a fellow founder who could use a calmer, clearer morning.

DON’T FORGET TO PIN IT!

Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng

How to Handle Bad Google Reviews (Without Hurting Your Business)

Marketing, Podcast

How to Handle Bad Google Reviews

We’ve all been there—your heart sinks the second you see that one-star review. It’s like a gut punch, right? But here’s the truth: negative reviews aren’t as bad as they seem. In fact, they can actually help your ranking on Google.

Google wants to see that you’re an active, legitimate business—and real businesses get all kinds of reviews, not just glowing ones. A mix of positive and negative reviews shows activity, credibility, and authenticity. As long as the majority of your feedback is good, a few bad ones can actually boost your visibility.

What Really Matters: How You Respond

As a consumer, I don’t immediately skip a business with bad reviews—I read them. What makes the biggest impression is how that business responds. Are they defensive or rude? Or do they show professionalism, empathy, and a willingness to make things right?

If someone leaves a negative review, thank them for the feedback (even if it’s hard to swallow). Respond with transparency, calmness, and care. Something like:

“Thanks so much for your feedback. We’ve reached out privately to make this right and appreciate you bringing it to our attention.”

That’s it—simple, thoughtful, and professional.

When Emotions Run High—Step Away

We all get triggered sometimes, especially when our business is personal. But emotional responses rarely help. If you feel charged, step away. Nothing is so urgent that you can’t take a few hours—or even a day—to cool down.

When you’re ready, use AI (yep, ChatGPT totally works here) to help you craft a neutral, polished response. You’ll be amazed how level-headed it can sound when your brain is still steaming.

Turning Reviews Into a Growth Strategy

Negative reviews can highlight opportunities for improvement—but positive reviews? Those are marketing gold. Don’t just wait for them to appear—ask for them!

Here’s what I do: every quarter, I reach out to clients whose results are shining (especially those with killer Pinterest analytics) and send them a direct review link from my Google Business Profile. I make it easy by including a few highlights they can copy and paste into their review.

Want to make it even easier? Give them a snippet from your last conversation or testimonial video and say:

“Would you mind pasting this into my Google Business Profile? Here’s the link!”

It takes them seconds, and the impact lasts for years.

Jen’s Photographer Hack: Reviews That Drive Bookings

When I was a wedding photographer, I used reviews strategically. I’d visit venues I loved, take photos, write a blog post about them, and then leave a Google review saying how beautiful the space was—complete with photos I’d taken.

Those images not only showcased my work but also linked me to that venue, which led to actual bookings. And because photos get “extra credit” in Google reviews, it helped boost my visibility too.

So whether you’re a local business or an online service provider—show up, stay active, and use reviews (good and bad) to your advantage.

Final Thoughts: Feedback = Visibility

At the end of the day, reviews—positive or negative—are signals that you’re visible, relevant, and worth talking about. So don’t fear them. Instead, use them as fuel to show your professionalism, your growth, and your commitment to serving your clients.

Negative reviews aren’t the end of the story—they’re just part of the journey.

DON’T FORGET TO PIN IT!

297 | Scale with Data, Not Gut—Strategy-First for Female Founders with Rita Barry

Marketing, Podcast

Scale with Data, Not Gut—Strategy-First for Female Founders with Rita Barry

If you’re new here, I’m Jen Vazquez. I help hyper-busy female service providers simplify their marketing on Pinterest, enabling them to book more clients, grow their income, and make a bigger impact. On this podcast, you’ll also find expert interviews and actionable tips to tackle marketing without the overwhelm. If that sounds like your jam, subscribe on YouTube or wherever you listen.

Meet Rita: The Strategy Brain Behind the Numbers

Today I’m chatting with Rita Berry of Rita Berry + Co., a digital marketing agency dedicated to helping female-founded businesses scale with a strategy-first approach. She prioritizes data-driven methods to refine customer acquisition—testing, iterating, and using actionable insights rather than gut feelings or fleeting trends.

Rita’s path wasn’t linear. She studied microbiology, calculus, and stats on a pre-med track, realized cutting people makes her squeamish (same!), moved into social services, then—thanks to a cross-country move and a two-year-old—taught herself to code during the late-2000s blogging boom. Websites led to marketing, which led to analytics, which led to an agency niche that female founders were desperate for. It turns out the combo of analytical rigor + deep empathy is a killer marketing skill set.

What “Strategy-First” Really Means

Strategy can feel ambiguous, so here’s Rita’s simple version: solve the right problems. Start with business goals first (profit, revenue, capacity), then set marketing goals that actually serve those business goals. From there, figure out the current state of play: what’s working, what’s not, and what’s missing.

A few anchors:

Map your customer journey. Literally flowchart it. You’ll see the missing steps or over-complication instantly.
Message maps + ideal client clarity. Say the same core things 85,000 times. Consistency builds trust.
Assess past campaigns. What performed, what didn’t, and why?
Fix tracking. It’s not glamorous, but you can’t improve what you can’t measure.

Data vs. Gut: How to Scale Beyond You

Gut instinct matters—but you can’t SOP your intuition to a team member. Data lets you transfer trust and decision-making beyond the founder. When you can see where people drop off (sales page, checkout, call booking), you can decide whether to amplify, refine, or rebuild. And yes, the human side still matters: pair analytics with customer interviews for the words and insights your audience actually uses.

Also, tools will disagree. That’s normal. Pick one source of truth for each metric and track it consistently. You’re looking for trends, not perfect absolutes.

The Overlooked Growth Lever for Service Providers

So many service pros lean hard on traffic tactics and ignore relationship marketing. Rita’s business broke open when she started showing up in small masterminds, building genuine connections, and letting trust transfer through communities. High-ticket, low-volume service work runs on referrals and reputation. Your best clients often need to trust you before the first Zoom call—and that trust usually comes via someone they already respect.

First Steps to Get Data Working for You

Keep it simple:

Pick one metric that would change everything. For most service providers, it’s clients per month.
Backwards-map the inputs. Calls booked, form fills, list growth, site visits—no more than five subordinate metrics.
Track weekly. Use a tally, spreadsheet, or calendar—whatever you’ll stick with.
Start at the bottom. Fix the nearest bottleneck to revenue first (e.g., sales call close rate), then move up.
Rinse and repeat. Focus on one bottleneck until it’s no longer a problem.

Work With Rita + Freebie

Rita’s agency works exclusively with female business owners. Options include fractional CMO (install the strategy brain), full outsourced marketing, or filling key gaps like copywriting, funnels, analytics, and paid acquisition.

Freebie: an in-depth marketing assessment at marketingquiz.co to help you identify the right problem to solve first.

Where to Find Rita:

If you found this helpful, leave a review and—most importantly—schedule time to implement. Download Rita’s quiz, review your results, pick your one metric, and put it on your calendar this week.

DON’T FORGET TO PIN IT!

Pinterest Trends 2025 for Female Founders: How to Use Them for Growth

Content Creation, Marketing, Podcast

Pinterest Trends 2025 for Female Founders: How to Use Them for Growth

Hey there! Welcome to the Marketing Duo Podcast—your go-to show for smart, actionable marketing strategies and mindset shifts that help ambitious female founders work smarter, not harder. I’m Jen (Pinterest pro + Visibility Shop creator), and I’m joined by my co-host Cinthia (SEO expert at Digital Bloom IQ). Today I’m sharing three juicy Pinterest updates you can actually use to get found—especially if you’re running a service-based business and want more clicks and clients.

What We’re About (and why this matters)

Each week, we dive into the latest strategies, simple mindset tweaks, and growth tactics for tech-savvy founders. You’ll always leave with something you can apply right away. Today’s focus: Pinterest Fall 2025 trends, one new feature to be aware of, and how Hispanic Pinterest users are shaping what’s next. Get ready to work smarter, not harder.

Pinterest Fall 2025 Trend Report: What’s hot right now

I’m obsessed with this because creating content around what people are already searching for = faster traffic. Highlights:

Gen Z is leading sustainable style. “Dream thrift finds” searches are up 550%. “Vintage autumn aesthetic” is up 1,074%. “Thrifted kitchen” is up 1,012% and “thrifted décor” is up 285%.
Fashion vibes (prep revival!). “Women’s preppy outfits” jumped 47,680%. “2000s preppy aesthetic” is up 2,867%.
Caffeine-inspired tones. “Coffee brown pants outfit” is up 632%. “Vanilla latte blonde” is up 2,023%.
Home décor is going bold + vintage. “Art Deco vintage” up 805%; “1920s kitchen original” up 494%; “vintage tiles” up 1,107%; “terracotta tiles” up 833%; “blue ceramic tile” up 490%.
Office glow-ups. “Chic cubicle décor” is up 1,543% and “cubicle makeover ideas” is up 2,767%.
Goodbye minimalism, hello personality. It’s all about sustainability, uniqueness, and self-expression.

Pinterest even ran a limited Thrift Shop feature spotlighting curated thrift + vintage finds—AKA sustainability meets style.

“Cool… but I’m a service provider. How do I use this?”

You’ve got options:

Use trend analogies. “Thrift store finds are trending—here’s the ‘hidden gems’ inside your marketing you’ve been overlooking.” Tie the vibe to your topic.
Create seasonal content for your niche. Wedding photographer? Blog: “2026 Bridal Party Style: Thrifted Pastel Dresses (with Photo Ideas).” Coach? “From Minimalism to Personality: How to Show More ‘You’ in Your Brand.”
Build keyword clusters from trends. Grab 3–5 related keywords (like “vintage preppy” or “coffee brown”), then create pins pointing to your blog, services, or lead magnet.
Blend trends + evergreen. Trends give you lift; evergreen builds your library. Do both.

👉 Pro tip: Head to trends.pinterest.com monthly. Check what’s rising in your niche, note your best-performing pins, and make more pins for those winners. One trend check per month can seriously boost outbound clicks.

A quick note on a new feature

Pinterest launched “Where to buy” links for CPG advertisers to bridge inspo → purchase by showing in-stock retailer options from ads. I focus on organic, not ads, but it’s worth knowing where the platform is headed.

Spotlight: Hispanic Pinterest users shaping what’s next

One in three Hispanic adults in the U.S. uses Pinterest monthly, and Spanish-language searches grew 18% in 2025. This community blends tradition with modern aesthetics—fueling mainstream trends across food, wellness, style, and home. If you serve bilingual or multicultural audiences, this is your cue to create content (and pins) in both languages.

One action step to take this month

Open Pinterest Trends and your Analytics. Find one rising topic that aligns with your services. Make:

1 blog post
3–5 fresh pins
1 short video

Repeat monthly. That’s it. Sustainable visibility, on repeat.

Need shortcuts?

That’s why I created The Visibility Shop—your one-stop spot for tools like pin templates, keyword guides, and Pinterest GPTs to speed up research + copy. Everything’s linked in the show notes.

If this was helpful, share it with a fellow founder who wants to work smarter, not harder. Subscribe so you’re first to know when new episodes drop. See you next time—and keep building your business with ease and impact!

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