Pinterest Weekly Trends: In-House Delights

Content Creation, Marketing, Pinterest

Pinterest Trends Weekly_ Savoring Summer! by Jen Vazquez Media Pinterest Manager for service providers.

Weekly Pinterest Trends: In-House Delights

Welcome back to the Marketing Strategy Academy Podcast blog! This week, we’re diving into the latest trends that Pinterest has predicted around our theme “In-House Delights.” Whether you’re looking to spruce up your home or just keep up with the latest online buzz, we’ve got some exciting insights to cover.

Key Trends of the Week

This week, several key trends have shown significant surges in interest:

Let’s dive deeper into what’s behind these trends and how you can leverage them.

What’s Behind The Trends

Pinterest is a place to look forward, with 522 million people using the platform to find tomorrow’s ideas today. By observing its current trends, we can glean valuable information and insights that are likely to trend elsewhere shortly. 

Pinterest predicts highlighted and actionable search trends from its wide user base each week, cutting across various categories, regions, and demographic groups. I’ll be sharing all the weekly trends with you, both here on my blog and my podcast.

 

Pawsome Spaces

Pet parents rejoice! This week, Pinterest users have been actively searching for ways to enhance their furry friends’ spaces:

Elevating the Everyday

People are on the lookout for easy ways to add some pizzazz to their daily routines, ranging from home decor to fitness and luxurious touches

Home Is Where The Heart Is

Delicious Food Trends

Foodies are riding the wave of interesting food combinations and unique culinary delights:

Beauty Trends

Pinterest users are showing a keen interest in beauty trends that add glamour and style:

Melty Mashups in the Kitchen

Food combinations that wow the senses are trending, paving the way for some of Pinterest’s favorite 2024 trend predictions:

Coffee Break

Coffee trends continue to dominate Pinterest as users seek inspiration for both recipes and kitchen decor:

Featured Board: Aesthetic Decor by Pinterest Jen Vazquez Media

Featured Board: Aesthetic Decor

No space? No problem! This week’s featured Pinterest board is “Aesthetic Decor.” These four ideas prove you can go big on your favorite decor aesthetic, even in a tiny space. 

Want More Help?

I hope you found these insights as exciting as I did! If you’re interested in learning how to implement these Pinterest trends into your marketing strategy and would consider joining a free masterclass. Leave me a DM on Instagram and let me know!

Thanks for joining me today! Be sure to check back next week for the latest Pinterest trends and insights. Have a great day!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Create a Coffee Bar Station_ Pinterest's Trending DIY Project! by Jen Vazquez Media Pinterest Manager and Strategist
Delicious Food Trends on Pinterest_ Try These Unique Recipes! by Jen Vazquez Media Pinterest Manager and Strategist
Maximalist Interior Design_ The Pinterest Trend You Need to Try! by Jen Vazquez Media Pinterest Manager and Strategist
Pet-Friendly Home Upgrades_ Trending Ideas on Pinteres by Jen Vazquez Media Pinterest Manager and Strategist for Service Providers
Top 5 Pinterest Trends_ Transform Your Home with These Hot Ideas! by Jen Vazquez Media Pinterest Manager and Strategist for Service-based businesses

Elevate Your Service-Based Business with a Pinterest Manager

Marketing, Pinterest

Elevate Your Service-Based Business with a Pinterest Manager by Jen Vazquez Media - Pinterest Manager for service based businesses

Elevate Your Service-Based Business with a Pinterest Manager

As a successful businesswoman, you’ve reached a stage where your time is more valuable than ever. You’re thriving, but you know there’s always room to grow. Imagine doubling your website traffic while reclaiming hours in your workday. Sounds dreamy, right? That’s where a Pinterest manager steps in, transforming your business with expertise and efficiency.

Welcome back, for those new people who just joined, we provide tips and advice on Marketing from Pinterest to AI, to content creation and lead generation. If those sound good, a simple reminder to subscribe!

The Benefits of Working with a Pinterest Manager

 

More Time for What Matters

When you outsource your Pinterest management, you free up precious hours to focus on what you love and what drives your business forward. You get more time back in your workday, allowing you to hone your services, connect with clients, or even take a well-deserved break.

Double the Traffic

As an expert who has been using Pinterest since 2009, I’ve seen firsthand how a well-executed Pinterest strategy can double, even triple, your website traffic. My clients don’t just see growth in their Pinterest followers; they see tangible results in their business metrics, particularly in outbound clicks which drive potential customers to their sites.

Expertise and Industry Knowledge

As a seasoned Pinterest user and brand photographer, I bring a unique blend of skills to the table. I understand the intricacies of Pinterest marketing and how to craft compelling visuals that convert. My team and I are dedicated to optimizing your Pinterest presence, ensuring your brand stands out and attracts the right audience.

Not Ready for Pinterest Management?

Not Ready for Pinterest Management or prefer to DIY? Pinterest Strategy Club can help you learn from me live 3 times a month!  Pinterest Strategy Club is a community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Things to Consider When Hiring a Pinterest Manager

 

Experience and Proven Success

Look for a manager who has a track record of success. I’ve been leveraging Pinterest since 2009, helping other service based businesses like yours grow not just in popularity but in meaningful engagement and conversions.

Industry Knowledge

A Pinterest manager who understands your industry can tailor strategies to your specific needs. My background in brand photography and marketing means I know what works and what doesn’t in the world of visual content and sales.

Comprehensive Support

Choose a manager with a dedicated team that can devote the time and resources necessary to achieve the best possible results for your business. With a team behind me, we ensure that your Pinterest strategy is always on point and effective.

Ready to Take the Next Step?

If you’re ready to elevate your business, schedule a free consultation with me today. Let’s discuss how Pinterest management can be the game-changer your business needs. Together, we’ll craft a strategy that drives traffic, boosts your online presence, and helps you achieve your business goals.

Bottom Line

Investing in a Pinterest manager is about more than just growing your Pinterest following. It’s about driving real results for your business, freeing up your time, and leveraging expert knowledge to enhance your marketing strategy. Ready to see the difference? Schedule your free consultation today and let’s make your business shine on Pinterest!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Management_ A Game Changer for Your Business - a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Maximize Your Business Potential with a Pinterest Expert by Jen Vazquez Media - Pinterest Manager for service based businesses
Elevate Your Business with a Pinterest Manager by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Transform Your Business with Pinterest Management by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives
Why You Need a Pinterest Manager for Your Business by Jen Vazquez Media a Pinterest Manager for Service providers like wedding pros, photographers, and other creatives

Pinterest Trends Weekly: Savoring Summer

Content Creation, Marketing, Pinterest

Pinterest Trends Weekly_ Savoring Summer! by Jen Vazquez Media Pinterest Manager and Educator

Pinterest Trends: Savoring Summer (September)

Hey there! I’m Jen, back with another deep dive into the world of Pinterest trends. This week, Pinterest has unearthed some fascinating trends around the theme “Savoring Summer.” Let’s go ahead and break it down and see how you can use these insights to work smarter, not harder, in your marketing efforts.

The Key Trends

Warm up your ideas with insights from Pinterest Predicts Weekly. Pinterest collected insights around the theme: Savoring summer

End-of-Summer Festivities

The end-of-summer party searches have surged by 140%! People are eager to make the most of the remaining warm days. If you’re a party planner or in the event business, now’s the time to get those last-minute party ideas promoted.

Garden to Table

Fresh summer recipes have skyrocketed with a sevenfold increase. Zucchini soup and summer squash are also making waves, with an 80% and 55% increase, respectively. This is your moment if you’re in the food industry. Leverage these trends to draw your audience’s attention to seasonal recipes.

Beautiful Endings

The beauty category is buzzing, particularly around “end of summer nails,” which have seen a 19-fold increase. Hairstyles also aren’t left behind, with Neapolitan hair trending up by 2.5 times. Offering beauty tips focused on these trends can resonate with your audience looking to end summer on a high note.

Fashion Forward

Late summer outfits are up by 400%. This is the perfect time for fashion influencers and retailers to share styling tips tailored to the season’s end. Cool sunglasses and countryside dresses are also seeing significant upticks.

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

DOWLOAD NOW!

Regional Trends

Each week Pinterest views the different trends that are popular by regions in the United States.  Look below for your area to see what’s trending!

Midwestern Savories

In the Midwest, recipes featuring comfort food like creamy cucumbers and smoked mac and cheese have doubled and tripled. Capitalize on this by sharing regional recipes or BBQ tips.

Coastal Inspirations

The Northeast is looking for coastal getaways with a three-time increase in searches for places like Newport, Rhode Island, and Martha’s Vineyard. Perfect for travel bloggers or businesses offering beachwear and decor.

Western Vibes

From pool fits to festival outfits, the West is alive with a party spirit. Festival wear searches are up by four times. This is an excellent opportunity for brands that cater to festival-goers to share outfit ideas and styling tips.

Southwestern Sports Fever

In the Southwest, it’s all about game day styles. Searches for football shirts have risen by 155%. If you’re in the apparel industry, now’s the time to push your sporty collections.

Spotlight on Gen Z: Cottagecore Vibes

Gen Z is embracing the cottagecore aesthetic, which combines the charm of the countryside with bohemian elements. Searches for whimsical nails, country lifestyle, cottage kitchens, and boho western outfits are soaring. Offer content that speaks to these nostalgic, pastoral themes to engage this demographic.

Pinterest Trends Weekly 9/8/24 Featured Pinterest Board: Summer Braids by Jen Vazquez Media

Featured Pinterest Board: Summer Braids

To beat the heat, traditional box braids and statement French braids are gaining popularity. These hairstyles are not just beautiful but practical for the summer heat. Features on this Pinterest board can offer inspiration if you’re in the beauty space.

Bottom Line

Pinterest isn’t just a platform for sharing ideas; it’s a crystal ball for predicting future trends. By keeping an eye on these insights, you can align your content strategies to what’s catching people’s attention now and what might be trending in the near future. 

Remember, it’s all about working smarter, not harder. Leveraging these trends can streamline your marketing efforts and help you connect more deeply with your audience. So, go ahead and savor the summer by tapping into these hot trends. Have a great day, and I’ll catch you next time!

Stay savvy,  *Jen

Here is more information that may be helpful!

Don’t Forget to Pin It!

End of Summer Pinterest Trends_ Maximize Your Marketing by Jen Vazquez Media Pinterest Manager and Educator
Pinterest Predicts_ How to Savor Summer Trends in Your Marketing by Jen Vazquez Media Pinterest Manager and Educator
Pinterest Trends Weekly_ Savoring Summer Edition by Jen Vazquez Media Pinterest Manager and Educator
Savor the End of Summer with Pinterest’s Hottest Trends by Jen Vazquez Media Pinterest Manager and Educator
Savoring Summer_ Pinterest’s Hottest Trends by Jen Vazquez Media Pinterest Manager and Educator

The Secret Weapon to Boost Your Blog Conversion Rates

Content Creation, Marketing

The Secret Weapon to Boost Your Blog Conversion Rates by Jen Vazquez Media

The Secret Weapon to Boost Your Blog Conversion Rates

Hey friends! I’m Jen, your go-to marketing bestie, ready to help you work smarter, not harder, in the world of blog conversions. Ever feel like you’re pouring your heart into your blog, but your conversion rates just aren’t reflecting all of that effort? Trust me, I get it. I’ve been there too. Today, I will share some tips and tricks I’ve learned to help turn those casual visitors into loyal customers and elevate your online business to dazzling heights.

Welcome to My Channel

If you’re new here, welcome! We chat about Pinterest, marketing, AI, content creation, and lead generation—all the areas that can help you grow your business. If that’s something you’re interested in, we would love for you to subscribe.

Understanding the Psychology of Conversions

First things first, let’s dive into the psychology behind why people convert. Knowing this can really help you make sure you’re doing all the right things to boost those conversion rates. At its core, it’s about offering genuine value. People are searching for solutions to their problems, and if your content promises to deliver that, you’re already halfway there.

But here’s the kicker—it’s not only about value. Building trust and showing credibility is crucial. Enter social proof: testimonials, reviews, and case studies. These say, “Hey, this works!” from someone other than yourself. When visitors see the benefits from your services or digital products, they’re more likely to jump on board. And let’s not forget about user experience! A seamless, mobile-friendly, and easy-to-navigate blog keeps potential customers from bouncing away. If your site is a joy to use, conversions will naturally follow.

Crafting Irresistible Lead Magnets

Lead magnets are your secret sauce. These can be eBooks, guides, templates, or free masterclasses—anything that solves a problem for your audience. To create a lead magnet that hits the mark, you need to know your audience’s pain points and desires inside and out.

Remember, your lead magnet should be packed with actionable insights and practical tips that your readers can’t find elsewhere. Make it visually appealing and easy to digest with engaging graphics and clear formatting. Add a sense of urgency or exclusivity to make it even more irresistible.

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

DOWLOAD NOW!

The Power of Compelling Call to Actions (CTAs)

Your CTAs need to be clear, concise, and action-oriented. Use strong action verbs and make sure they stand out on your page. Adding urgency or highlighting benefits can also boost their effectiveness. Position them strategically throughout your blog to catch readers at the right moment.

Building Trust Through Social Proof

Trust is everything. Use testimonials, reviews, and user-generated content to show that real people love what you’re offering. The more trust you build, the higher your conversions will be. It’s like having a friend recommend a great product—they trust their friend, so they’re more likely to trust you.

Optimizing User Experience for Higher Conversions

A smooth user experience is key. Make sure your blog is mobile-friendly and loads quickly (FYI, large images often slow down a website). A clean, organized layout helps visitors find what they need without frustration. And of course, your content should always be valuable and relevant, keeping readers engaged and coming back for more.

Bottom Line

There you have it—the secret weapon to boost your blog conversion rates. Focus on understanding what drives conversions, create irresistible lead magnets, use compelling CTAs, build trust with social proof, and optimize your user experience. With these strategies in your toolkit, you’re all set to see your conversion rates soar. Go get them, and let me know how it works in the comments below. Bye!

Keep pushing those boundaries and challenging your thoughts towards the best possible solutions. You’ve got this!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Boost Blog Conversions with These Must-Know Strategies by Jen Vazquez Media
Unlock Higher Blog Conversions with These Expert Tips by Jen Vazquez Media
Top Techniques to Skyrocket Your Blog’s Conversion Rates by Jen Vazquez Media
Master the Art of Blog Conversions_ Essential Tips by Jen Vazquez Media
How to Turn Blog Visitors into Customers_ Proven Methods by Jen Vazquez Media

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Content Creation, Marketing, Podcast

When and How to Hire an Online Business Manager (OBM) with Christi Johnson Marketing Strategy Academy Podcast #216

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Today, we’re diving into a gem of a conversation with Christi Johnson from Christy Johnson Creative. If you’ve ever wondered whether you need an Online Business Manager (OBM) and how they could drastically improve your business, you’re in for a treat. So, grab your coffee, sit back, and let’s get into it!

Why Consider an Online Business Manager?

Are you struggling to keep your marketing efforts aligned with your business goals? Maybe it’s time to consider hiring an online business manager! You might be thinking, “How do I know when it’s the right time, and where do I start?” Well, you’re not alone, and guess what? Christi Johnson has all the answers.

Who is Christi Johnson?

Christi is an integrator, an online business manager, and a consultant for creative and neurodivergent entrepreneurs. She’s the CEO of a branding and backend business agency, working alongside four of her family members. With 15 years of small business experience, she’s got the know-how to help you scale your service-based business with ease. Oh, and she’s also a fellow podcast host, so she understands the ins and outs of consistent content creation.

The Difference Between an OBM and a VA

Christi explains it perfectly: An OBM helps you manage the day-to-day operations of your business. They’re your go-to for creating SOPs (Standard Operating Procedures) and ensuring your projects are on track. In contrast, a Virtual Assistant (VA) focuses more on specific tasks that you delegate to them. Think of an OBM as your strategic partner who helps you see the big picture, while a VA handles the detailed tasks within it.

Signs You’re Ready for an OBM

Wondering if you should hire an OBM? Here are a few signs highlighted by Christi:

  • Consistent Income: You need to be making steady income to afford an OBM.
  • Staying on Task: If you find it hard to stay focused or organized, an OBM can help keep you on track.
  • Delegating Tasks: Difficulty in managing your VA or other team members is a strong indicator.
  • Overwhelmed Operations: If daily operations leave you feeling swamped, an OBM can streamline things.

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

DOWLOAD NOW!

Finding the Right OBM

Finding the perfect OBM isn’t just about scrolling through Instagram hashtags. Get clear on your goals and why you need an OBM. Jump on a call with potential candidates and ensure they match your vibe. Let’s be real—it’s crucial to have someone you genuinely enjoy working with, especially since you’ll be spending a lot of time together.

Enhancing Your Marketing Strategy with an OBM

An OBM doesn’t create your marketing plan, but they’re genius at implementing it. They help ensure you’re meeting your deadlines and streamline other areas of your business, giving you more time to focus on creating content. An OBM helps align your marketing strategies with your overall business operations, making everything flow seamlessly.

Setting Expectations and Overcoming Challenges

Remember, while an OBM can make your life significantly easier, they aren’t miracle workers. Keep realistic expectations about what they can accomplish. Set clear roles and ensure everyone on your team knows their responsibilities. Communication is key to avoiding overlaps and misunderstandings.

The Top Three Things That Have Helped Christi Grow Her Business

  • Relationship Building: Networking and genuine engagement on platforms like Instagram.
  • Growth Mindset: Embracing failure and continuous learning.
  • Hiring a Coach: Having guidance to set and achieve financial goals.

Christi also emphasizes the importance of choosing the right coach—someone who understands your unique situation.

Services Christi Offers

Feeling like you could use Christi’s expertise? She offers website design, branding, copywriting, branding photos, and a comprehensive course called the Dream Biz Kickstart to help you launch your business in just eight weeks! Plus, her OBM services are perfect for ongoing support, whether you’re launching a new offer or need operational help.

Bottom Line

So, there you have it! If you found some ideas and tips that you can implement in your business, we would love for you to leave a review and tell everyone how amazing Christi is. Go out there and do something good for your business, like snagging Christi’s gift and taking action!

Where to Find Chrisi + Her Gift

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Trends Weekly: Hip Hip Hooray!

Content Creation, Marketing, Pinterest

Pinterest Trends Weekly Hip Hip Hooray! by Jen Vazquez Media

Pinterest Trends Weekly: Hip Hip Hooray!

I’m back with the latest scoop on Pinterest trends, and this week’s theme is all about celebration—Hip, Hip, Hooray! Whether you’re planning a cozy get-together or an elaborate-themed party, Pinterest is your ultimate go-to place for party inspiration. Here’s what’s trending and how you can use these insights to throw your next unforgettable event.

The Buzz Around Celebrations

Lately, Pinterest has seen a surge in searches related to various types of celebrations. From intimate gatherings to grand parties, people are all about bringing extra flair to their events. In fact, there’s been a 45% increase in searches for party supplies, showing a broader enthusiasm for more elaborate celebrations.

But why is this happening? Pinterest acts like a crystal ball for future trends. With over half a billion users hunting for tomorrow’s ideas, it’s no wonder the platform can forecast what might become the next big thing. By analyzing current search patterns, Pinterest Predicts Weekly provides valuable insights to help you stay ahead of the curve.

Trending Keywords: What’s Hot Right Now?

Party Themes:

  • Love Island Bachelorette Theme – Searches for this theme have skyrocketed by 125%. Imagine the tropical vibes of Love Island combined with the excitement of a bachelorette party. Doesn’t that sound amazing?
  • Leo Birthday Cake – Astrology-themed parties are all the rage, with searches for “Leo birthday cake” doubling over the last few weeks. If you know a Leo, now might be the perfect time to bake them a cake that’s literally written in the stars.
  • Open House Gifts for Students – There’s been a sixfold increase in this category. A thoughtful gift can make a big impact as students transition to new phases of their lives.

Food and Beverages:

  • Dessert Bar Wedding – Up by 70%, dessert bars are becoming wedding favorites. They offer variety and a fun way for guests to indulge in sweets.
  • Fruit Display Ideas – A 45% increase in searches indicates that fresh, colorful fruit displays are trending. They’re both beautiful and healthy!

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

DOWLOAD NOW!

Regional Trends: A Closer Look

Midwest:

Party Side Dishes and Crowd Food: These categories have doubled in searches, emphasizing a love for hearty, crowd-pleasing meals. Think casseroles, dips, and BBQ.

Northeast:

Backyard and Summer Parties: We’re seeing a significant uptick here. Summer appetizers and rustic decorations are leading the charge, perfect for alfresco dining experiences.

West:

Themed Parties: Searches for Fiesta-themed and Y2K parties have increased by 150% and 135%, respectively. These themes offer a nostalgic yet vibrant way to celebrate.

Southeast:

Back to School and Housewarming: With a 165% increase in back-to-school party searches, it’s clear that families in this region are all about celebrating life’s milestones.

Cakes for Any Occasion

The featured board this week is “Cakes for Any Occasion.” If you’re looking to impress your guests with a show-stopping cake, this is the place to find inspiration. From elegant layers to whimsical creations, you’ll surely discover something you’ll love.

Let’s keep the momentum going and ensure every celebration is one to remember. Whether it’s finding the perfect party theme or discovering that unique gift, Pinterest has got you covered. Stay inspired, stay celebratory, and most importantly, keep creating moments that matter.

I hope you found these insights helpful. Happy planning!

Pinterest Predicts Weekly is pulled from the Pinterest Business Community.

Pinterest predicts trend: Inchstones

On Pinterest, People are searching for ways to bring a little bit of magic to exciting moments. And in the last three weeks compared to the previous three weeks, there’s been:

  • 160% increase in first Halloween costumes
  • 140% increased in first day of school signs
  • 140% increase in first day of kindergarten a hundred
  • 70% increase in fairy first birthday party ideas
  • 90% increase in last first day of school senior year.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Use These Pinterest Trends to market your service-based business by Jen Vazquez Media
Leverage Pinterest Trends to Grow Your Business by Jen Vazquez Media
Trending now on Pinterest as Inspiration for your marketing by Jen Vazquez Media
Pinterest Trends Weekly: Use Them to Market Your Business
Pinterest Trends for Service-Based Businesses: Party Inspiration by Jen Vazquez Media