Why You Need to Join the Pinterest Business Community (PBC)
If you’re using Pinterest for your business, this free community might be the best-kept secret you’re sleeping on.
Okay, real talk. When I first started using Pinterest to grow my photography business back in 2009, I was pretty much winging it. There wasn’t a whole community of business owners talking strategy, sharing what was working, or helping each other troubleshoot. You just… figured it out alone.
That’s why I’m genuinely excited every time I get to tell someone about the Pinterest Business Community — because it’s the resource I wish had existed when I was starting out.
Let me break down what it is and why you should be in there.
What Is the Pinterest Business Community?
The Pinterest Business Community (PBC) officially launched in 2019 as a dedicated space for creators, business owners, and marketers to connect, ask questions, and share real Pinterest strategies that actually work.
It’s not a Facebook group. It’s not just another place to dump your links and hope someone clicks. It’s an actual community run by Pinterest, designed to help you level up how you’re using the platform for your business.
Whether you’re brand new to Pinterest or you’ve been pinning for years, there’s always something to learn and someone to connect with.
Why You Should Join the PBC
You’ll finally have people to talk Pinterest with.
If you’re like most of my clients, you’re surrounded by people who either don’t use Pinterest at all or who use it the way everyone does — casually scrolling for recipes and home inspo. The PBC is full of business owners who are using Pinterest with purpose. To grow visibility, drive traffic, and bring in leads without relying on social media alone. That’s your people.
You’ll get real answers to real questions.
The PBC already has tons of helpful conversations about topics like product pins, video pins, SEO strategy, pin design, and more. You can search by topic or just browse what other members are talking about. And if you have a question that isn’t answered yet? Ask it. That’s the whole point.
You’ll get behind-the-scenes info that isn’t always shared elsewhere.
One of the best things about the PBC is that you’ll find platform updates and insights that don’t always make it into your regular news feed. When Pinterest makes changes (and they do), the PBC is usually one of the first places those conversations happen.
”Want
The Club is Jen’s monthly membership with live coaching, fresh strategy, and a community of female service providers who are done winging it. The Club is a monthly membership you can join and stop at anytime.
You can make a real difference for someone else.
Here’s something I really love about this community. If you’ve been using Pinterest for a while and you’ve figured some things out, you have the ability to help someone who’s just starting. Sharing what you know and helping another business owner avoid the mistakes you made? That’s a good use of five minutes.
How to Get Started
If you’re new to the PBC, here’s where I’d start:
Check out the Community Guidelines first to learn about how things work. The vibe is helpful conversations, not self-promotion, and that’s actually what makes it so good.
Head to the Introduce Yourself section and share what you do. People do connect and network in there, so don’t skip this step.
Keep your PBC profile updated so other members can find you, know what you’re about, and reach out if there’s a connection to be made.
And honestly? Don’t be shy. Ask your questions, share your wins, jump into conversations. That’s how you get the most out of it.
One Last Thing
Pinterest is a search engine, not social media. The strategies that work here are different from what you’re doing on Instagram or TikTok. Join the free community with other businesses using Pinterest. Don’t forget to say “Hi!” to me!
Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here! 📣
📌 DON’T FORGET TO PIN IT!
