249 | B-Roll Strategies for Success with Quianna Marie

Quianna marie and jen vazquez on the Marketing Strategy Academy podcast

Have you ever wondered how behind-the-scenes (BTS) content can take ordinary moments in your business and turn them into powerful tools to connect with your audience? This blog dives into why BTS content is a must-have in your strategy, how it builds trust and authenticity, and practical steps you can take to start sharing today.

What Makes BTS Content So Powerful?

BTS content has the magic to turn the mundane into the memorable. Why? Because it reveals the realness behind your brand—your process, personality, and purpose. Sharing these moments creates trust, builds your authority, and most importantly, creates a FOMO (fear of missing out) effect that draws your audience closer.

Let’s look at it through a fun analogy: Imagine your friend just scored Taylor Swift tickets. Sure, they could post a picture of the ticket or their outfit. But what really pulls you in? The behind-the-scenes videos of them screaming in line, meeting other Swifties, or belting out lyrics during the concert. That’s where the connection happens. The same goes for your business. Show your audience what it’s really like to be in the room with you.

The Key Benefits of BTS Content

  1. Build Trust and Authenticity: BTS footage proves there’s a human behind the brand. By sharing your process and personality, you make your audience feel like insiders.
  2. Create FOMO: Documenting your work, events, or prep makes people feel like they need to be part of what you’re doing. Who wouldn’t want to join in?
  3. Showcase Your Expertise: Sharing your process highlights your skills and professionalism, showing potential clients what they can expect when working with you.

How to Start Capturing BTS Content

Getting started is easier than you think. You don’t need fancy equipment or hours of free time. Just start documenting moments you’re already experiencing:

  • Prep Moments: What’s in your bag for the day? What’s on your checklist? Share your outfit and explain why you chose it.
  • Location and Vibes: Show the setup, the lighting, or even the snacks you’ve packed for the day.
  • Client Experience: Capture snippets of the journey you create for your clients—without interrupting their experience.

Quianna Marie, a branding photographer and content coach, stresses, “We’re already doing the hard work. We just need to document it.” Amen to that.

Practical Tips for Capturing Compelling BTS Content

  1. Master the Lighting: Great lighting can make or break your footage. Stand so natural light hits your face and avoid backlighting (it can make you look like a silhouette).
  2. Change Up Angles: Don’t just record straight-on clips. Mix wide shots, close-ups, and side angles for a dynamic feel.
  3. Think Like a Storyteller: Imagine you’re capturing footage to share with a business bestie who couldn’t attend an event. What details would you want to show them? Record those moments.
  4. Plan for Safety: Always be mindful of when and where you post. Avoid revealing too much in real-time for security reasons.

Overcoming Common Challenges

If you feel awkward on camera, start with this mindset shift: It’s not about being perfect—it’s about being real. Here are some ways to ease into it:

  • Start with Voiceovers: Record video clips and add your voice later. This personal touch helps build familiarity and trust with your audience.
  • Try a Simple Challenge: Record a mini-series about what it’s like to work with you. Break it into small parts to make it less overwhelming.
  • Batch Your Footage: Capture moments in bulk during events or workdays. Save these clips to repurpose later.

Why BTS Content is Evergreen

The beauty of BTS content is its versatility. Unlike trends, it never goes out of style. You can repurpose footage across platforms like Instagram, TikTok, Pinterest, or YouTube. For best results, upload videos natively to each platform instead of reposting directly. This ensures they feel fresh and tailored.

Here’s an idea: Take a 60-second clip of compiled BTS footage. Use it to:

  • Add a voiceover sharing your prep process.
  • Highlight a client’s transformation.
  • Share testimonials or collaborations.

Quianna shares, “This type of content is evergreen. You can attach it to your client experience, a testimonial, or even a behind-the-scenes look into your journey.”

Common Mistakes to Avoid

  • Forgetting to Record: Keep a tripod handy as a visual reminder to capture footage.
  • Ignoring Permissions: Always get permission before sharing clips of clients or collaborators.
  • Overposting Personal Details: Be mindful of what and when you post for safety and professionalism.

How BTS Content Can Grow Your Business

BTS content builds authority and trust while giving your audience a reason to keep coming back. It’s not just about showing what you do but why it matters. By documenting your journey, you’re creating a personal brand that’s relatable, trustworthy, and irresistible.

Don’t Forget to Pin It!

Here is more information that may be helpful!

Master Instagram Like a Pro: A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine

Master Instagram Like a Pro_ A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine by Jen Vazquez Media

Master Instagram Like a Pro: A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine

Ever feel like Instagram’s got more “features” than you have coffee cups in the cupboard? 🤪 It’s kind of like mom life—so many moving parts, each needing its own little touch to keep everything running smoothly!

Navigating Instagram can feel a lot like mom life—so many moving parts, each needing a different approach to make it all work! Here’s a little guide on how to make each Instagram feature shine, helping you connect with your audience just like you would with those closest to you.

Feed (The Family Scrapbook)

Think of your Feed as the family album, where you showcase the best highlights. It’s all about sharing the moments that capture what you’re all about—those authentic, memorable shots (like the rare family photo where everyone’s looking in the same direction!).

Reels (Playtime Adventures)

Reels are like playtime, where things get creative and fun. It’s your space to bring in trends, a little humor, and that burst of personality. Short, engaging videos are your chance to say, “This is me—take a look!”

Stories (Daily Mom Moments)

Just like quick snaps of those everyday moments, Stories are where you share the real stuff. Whether it’s that first sip of coffee (or third reheat!), Stories let you show up in a way that feels natural and relatable.

Live (Family Facetime)

Going Live is your moment to connect in real time—like a FaceTime call with friends or family! It’s the place for real-time interactions, Q&As, and letting people in on the unscripted, in-the-moment goodness.

Notes (Sticky Note Reminders)

Notes are like those sticky notes you leave around the house for quick updates or reminders. Drop a little thought, share a quick update, and let your audience know what you’re up to in a way that feels casual and personal.

Broadcast Channel (Mom Group Chat)

Your Broadcast Channel is your insider circle—think of it as the group chat where you share updates, tips, and those “only we get it” insights. It’s like a newsletter where you can keep your audience in the loop on what’s new and exciting.

Threads (Kitchen Table Talks)

Threads are like those late-night kitchen table chats that go deep. They’re perfect for one-on-one conversations, sparking ideas, and building true connections.

So next time you’re on Instagram, think of it as showing up for your friends and family! Use each of these features in a way that feels natural, letting your followers see all the amazing things you bring to the table.

Here’s to showing up, sharing your story, and making those connections that last!

Don’t Forget to Pin It!

Simplify Instagram: Feature-by-Feature Breakdown<br />
 Overwhelmed by Instagram? Think of it like connecting with family—Reels are for play, Stories capture daily moments, and Lives create real-time bonds. This guide walks you through each feature, helping you show up authentically and grow your brand.<br />
 by Jen Vazquez Media
 Feeling overwhelmed by Instagram? Break it down feature by feature! Treat your feed like a scrapbook, Reels like playtime, and Stories as your daily moments. Simplify your strategy and connect with your audience in a way that feels authentic and personal.<br />
 by Jen Vazquez Media
Instagram can feel like mom life—so many parts to juggle! This guide simplifies each feature, from Reels and Stories to Lives and Threads. Show up naturally and make your audience feel like part of your family with these actionable tips.<br />
 by Jen Vazquez Media
 Discover how to make Instagram feel natural and relatable! Learn to use Reels, Stories, and Threads to connect with your audience like you would with family—simple, meaningful, and fun. From creating engaging Reels to hosting unscripted Lives, this guide has it all!<br />
 by Jen Vazquez Media
 Want to make Instagram work for you? Learn how to create authentic connections using your feed, Reels, Stories, and more. Whether it’s playful Reels or real-time Lives, this guide is your cheat sheet for mastering Instagram with ease.<br />
 by Jen Vazquez Media

How to Use Pinterest Trends to Boost Your Marketing Efforts

How to Use Pinterest Trends to Boost Your Marketing Efforts by jen Vazquez Media

How to Use Pinterest Trends to Boost Your Marketing Efforts

Let’s dive into one of my favorite Pinterest tools that’s going to make your brand shine: Pinterest Trends. On my blog and podcast, I share weekly trends, and I often get asked, “This is great, but how do I use this information to market my business?” Today, we’re going to cover that in detail.

What are Pinterest Trends?

Pinterest Trends is like your new BFF for figuring out what’s hot and when it’s hot. This handy tool shows you the top search terms in different countries or regions over time. It’s perfect for planning your Pinterest marketing months in advance because let’s be real, pinners love to plan!

How to Use Pinterest Trends

  1. Log into Your Business Account: If you can’t see **trends.pinterest.com** or it’s not available in the top left menu of your Pinterest account, you might need to switch to a business account because this feature is exclusive to business users.
  2. Navigate to trends.pinterest.com: On your desktop, head over to Trends.Pinterest.com.
  3. Select Your Region: Choose your region from the dropdown menu. If you’re in countries like the U.S., you’re in luck since the U.S. pops up first. For those in Canada or other regions, just find your location or select the region relevant to your audience.
  4. Enter Keywords: Pop in your keywords and let the magic happen. If you don’t have specific keywords in mind, just scroll down to see what’s trending in your region. You’ll spot popular content and observe its growth compared to the previous week, month, or year.
  5. Think Like Your Clients: Be creative and consider what your ideal clients might be searching for.
  6. Filter with Finesse: You can filter by interest, age, and gender using the left-hand navigation. You can also filter by trend type, such as top monthly trends, top yearly trends, growing trends, and seasonal trends. Click on a trend, and the keywords will update automatically.

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

Analyzing and Acting on Trends

Once you’ve gathered all this exciting information, take note of when a search term peaks. You want to pin content related to those trends about two to three months before they peak. This way, your pins get into the Pinterest ecosystem just in time for searches to ramp up.

Consistency is Key

Make it a habit to review Pinterest Trends monthly. If your business is seasonal, at the very least, check quarterly. This will turn your brainstorming sessions into actionable strategies that bring real results.

By using Pinterest Trends, you’re setting yourself up to work smarter, not harder, turning those insights into practical marketing steps that really drive success!

I am considering teaching a free masterclass on how to use Pinterest Trends.  Would you be interested? If so, send me an email!

Don’t Forget to Pin It!

Master Pinterest Trends_ Boost Your Marketing Strategy Today by Jen Vazquez Media
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