Pinterest Trends: Savoring Summer (September)

Hey there! I’m Jen, back with another deep dive into the world of Pinterest trends. This week, Pinterest has unearthed some fascinating trends around the theme “Savoring Summer.” Let’s go ahead and break it down and see how you can use these insights to work smarter, not harder, in your marketing efforts.

The Key Trends

Warm up your ideas with insights from Pinterest Predicts Weekly. Pinterest collected insights around the theme: Savoring summer

• 140% increase in “end of summer party”
• 55% increase in “summer squash”
• 2.5x increase in “neapolitan hair”
• 4x increase in “late summer outfits”
• 135% increase in “country lifestyle” among Gen Z

End-of-Summer Festivities

The end-of-summer party searches have surged by 140%! People are eager to make the most of the remaining warm days. If you’re a party planner or in the event business, now’s the time to get those last-minute party ideas promoted.

Garden to Table

Fresh summer recipes have skyrocketed with a sevenfold increase. Zucchini soup and summer squash are also making waves, with an 80% and 55% increase, respectively. This is your moment if you’re in the food industry. Leverage these trends to draw your audience’s attention to seasonal recipes.

Beautiful Endings

The beauty category is buzzing, particularly around “end of summer nails,” which have seen a 19-fold increase. Hairstyles also aren’t left behind, with Neapolitan hair trending up by 2.5 times. Offering beauty tips focused on these trends can resonate with your audience looking to end summer on a high note.

Fashion Forward

Late summer outfits are up by 400%. This is the perfect time for fashion influencers and retailers to share styling tips tailored to the season’s end. Cool sunglasses and countryside dresses are also seeing significant upticks.

Regional Trends

Each week Pinterest views the different trends that are popular by regions in the United States.  Look below for your area to see what’s trending!

Midwestern Savories

In the Midwest, recipes featuring comfort food like creamy cucumbers and smoked mac and cheese have doubled and tripled. Capitalize on this by sharing regional recipes or BBQ tips.

Coastal Inspirations

The Northeast is looking for coastal getaways with a three-time increase in searches for places like Newport, Rhode Island, and Martha’s Vineyard. Perfect for travel bloggers or businesses offering beachwear and decor.

Western Vibes

From pool fits to festival outfits, the West is alive with a party spirit. Festival wear searches are up by four times. This is an excellent opportunity for brands that cater to festival-goers to share outfit ideas and styling tips.

Southwestern Sports Fever

In the Southwest, it’s all about game day styles. Searches for football shirts have risen by 155%. If you’re in the apparel industry, now’s the time to push your sporty collections.

Spotlight on Gen Z: Cottagecore Vibes

Gen Z is embracing the cottagecore aesthetic, which combines the charm of the countryside with bohemian elements. Searches for whimsical nails, country lifestyle, cottage kitchens, and boho western outfits are soaring. Offer content that speaks to these nostalgic, pastoral themes to engage this demographic.

Featured Pinterest Board: Summer Braids

To beat the heat, traditional box braids and statement French braids are gaining popularity. These hairstyles are not just beautiful but practical for the summer heat. Features on this Pinterest board can offer inspiration if you’re in the beauty space.

Bottom Line

Pinterest isn’t just a platform for sharing ideas; it’s a crystal ball for predicting future trends. By keeping an eye on these insights, you can align your content strategies to what’s catching people’s attention now and what might be trending in the near future. 

Remember, it’s all about working smarter, not harder. Leveraging these trends can streamline your marketing efforts and help you connect more deeply with your audience. So, go ahead and savor the summer by tapping into these hot trends. Have a great day, and I’ll catch you next time!

Stay savvy,  *Jen