If your content isn’t showing up on Pinterest, keywords are probably why. Here’s exactly how to find Pinterest keywords, where to put them, and how to avoid the stuffing trap.
25 Must-Know Pinterest Marketing Answers for Service Providers Who Want More Leads
Everything You’ve Wanted to Know About Pinterest Marketing—Answered in One Place
Hey, hey! If you’ve ever found yourself Googling how does Pinterest marketing even work? or wondering why your pins aren’t doing anything, friend, this one’s for you.
I’m sharing the top 25 questions I get asked constantly—by clients, students, and curious service providers sliding into my DMs. And I’m giving you the real answers, with zero fluff, so you can finally start using Pinterest to bring in traffic, grow your email list, and make your marketing actually work for you (even when you’re off sipping margaritas).
Let’s dive in. Grab your fave drink—coffee, tea, tequila… no judgment here!
1. Is Pinterest a social media platform?
Nope! It’s a visual search engine—think Google or YouTube. It’s designed for discovery, not engagement. That means your content has a much longer shelf life. I’m talking years of traffic from one pin.
2. How long does it take to see results?
Anywhere from 6 weeks to 6 months depending on your niche and consistency. It’s a long game like blogging, but so worth it.
3. How often should I pin?
Start with one pin a day. That’s all you need. Consistency beats volume, every time.
4. What does pinning consistently mean?
It means fresh, valuable content going out daily—either scheduled with Pinterest or Tailwind. You don’t need to be online every day, but your pins should be.
5. Can you pin too much?
Yes! More than 30 pins a day could trigger Pinterest’s spam filter. Stick to intentional, helpful, keyword-rich content.
6. How much third-party content should I pin?
A little is fine—especially when you’re just starting. But long-term, focus on pinning your own content.
7. Should I re-pin my own pins?
Not really. Instead, make a new pin with a fresh image for the same link. Pinterest loves new content.
8. What time of day should I pin?
Use Google Analytics to see when your site gets traffic, or let Tailwind choose optimal times for you. Bonus: update your schedule every few months.
9. Should I start pinning even if I don’t have much content?
YES. Start now. Every client I’ve worked with says they wish they started sooner. Even 3–5 blog posts is enough to get going.
10. Do I need a blog to succeed on Pinterest?
No—but it helps. You can pin podcasts, YouTube videos, freebies, and more. If you hate writing, repurpose your video or podcast into a blog post.
✨ Need help turning all this Pinterest info into an actual strategy?
That’s exactly what we do inside Pinterest Strategy Club! It’s my cozy little corner of the internet where I go live three times a month to teach, answer questions, and help service providers like you finally make Pinterest work without the overwhelm.
Think: smart strategies, done-with-you support, and a marketing plan you can actually stick to. You don’t need to figure this out alone—and you definitely don’t need to spend hours Googling. Come join us!
11. What are monthly viewers?
That’s how many people saw your pins. It’s a vanity number. Focus on outbound clicks and saves instead.
12. How many boards should I have?
Start with 10 niche boards. Aim for 3–5 relevant boards per blog or content piece so you can pin each post multiple times.
13. Do followers matter on Pinterest?
Not really. Most traffic comes from search, not followers. But followers don’t hurt either!
14. Should I niche down my Pinterest account?
Absolutely. Keep your boards and pins aligned with your niche so Pinterest knows who to show your content to. Secret personal boards!
15. What is Pinterest SEO?
It’s keyword optimization—using the words your audience searches for in your pins, boards, profile, and even file names.
16. Where do I use keywords?
Everywhere! Profile name, profile description, board titles, board descriptions, pin titles, pin descriptions, website copy—yep, even the name of the image file you upload.
17. How do I find Pinterest keywords?
Use Pinterest search, guided bubbles, Pinterest Trends, and even the Ads tool for keyword ideas. I also have a free keyword builder at learn.jenvazquez.com/resources!
18. Should I use hashtags?
Nope. Pinterest doesn’t use or prioritize them anymore. Focus on writing keyword-rich descriptions that feel human.
19. What are group boards and should I join them?
They’re shared boards with multiple contributors. Only join niche-relevant, active boards with good SEO. Skip spammy or catch-all boards.
20. How many group boards should I join?
No magic number—just be picky. Quality over quantity, always.
21. What size should my pins be?
Pinterest recommends a 2:3 ratio like 1000x1500px. Avoid square or landscape pins—they get lost in the feed.
22. Where can I find images for pins?
Use your phone (near a window!), hire a brand photographer, or use paid stock. Avoid free stock images—they’re overused and don’t stand out.
23. Can I still grow on Pinterest without ads?
YES! I’ve never paid for ads on either of my accounts. Organic growth is totally doable with a smart, consistent strategy.
24. How do I know if my pins are working?
Check Pinterest and Google Analytics monthly. Track outbound clicks, pin clicks, saves, impressions, and followers. I use my own Pinterest Analyzer to make this easy!
25. Should I be using Tailwind?
YES if you want to save time. I save 5+ hours per client weekly by batch-scheduling with Tailwind. It helps with consistency, analytics, and strategy.
Final Thoughts
There you have it—25 answers to the questions I get every dang week. Pinterest works if you work it smartly.
Want to make Pinterest your lead-gen machine? Join me in Pinterest Strategy Club—where I go live 3x a month and help you finally figure this thing out.
Which tip was your fave? Comment below or message me—I’d love to hear it!
Don’t Forget To Pin It!
