Mastering Pinterest SEO: A Beginner’s Guide to Boosting Your Visibility

Content Creation, Marketing, Pinterest, Podcast

Pinterest on cell social squares photo

Mastering Pinterest SEO: A Beginner’s Guide to Boosting Your Visibility

When most people think of Pinterest, they picture beautifully curated boards filled with recipes, DIY projects, and outfit ideas. But for businesses and creators, Pinterest is so much more—it’s a visual search engine with massive potential for driving organic traffic to your website. If you’re not optimizing your Pinterest presence, you’re missing out on a key opportunity to grow your audience.

In this guide, we’ll break down the essential strategies for mastering Pinterest SEO, even if you’re just starting out. By the end, you’ll know exactly how to optimize your profile, pins, and boards to enhance discoverability and drive results.

1. Understanding Pinterest as a Search Engine

Pinterest isn’t just a social media platform; it’s a powerful search engine where users actively seek inspiration, ideas, and solutions.

Think of Pinterest users as proactive searchers, not passive scrollers. They’re typing in keywords like “wedding decor ideas,” “easy weeknight dinners,” or “how to start a podcast.” When you optimize your content with the right keywords, you’re positioning your business to be found by these eager searchers.

Key takeaway: Treat Pinterest like Google but with a visual twist—keywords are your best friend.

2. Optimizing Your Pinterest Profile for SEO

Your Pinterest profile is the foundation of your SEO strategy. A well-optimized profile tells Pinterest (and users) exactly who you are and what value you provide.

Profile Name and Bio:

  • Use a clear, keyword-rich profile name.
     Example: Instead of “Jane Doe,” try “Jane Doe | Wedding Photographer in San Francisco.”
  • Write a concise bio that highlights what you do and includes a primary keyword.
     Example: “Helping brides plan their dream weddings with stunning inspiration and expert tips.”

Profile Picture: Choose a professional and branded profile picture that aligns with your business. Remember people buy from people..

Claim Your Website: Claiming your website not only boosts your credibility but also unlocks valuable insights in Pinterest Analytics. Go to Settings > Claim > Enter your website URL to get started.  You can watch my video on how to do it here.

3. Researching and Using Keywords

Keywords are the backbone of Pinterest SEO. They guide users to your content.

How to Research Keywords:

  • Use the Pinterest search bar to explore popular suggestions. For example, type in “meal planning,” and Pinterest will have a drop down menu and you should grab all those phrases (long tail keywords)..
  • Utilize tools like Pinterest Trends, Google Keyword Planner, or Answer the Public for deeper insights.

Where to Use Keywords:

  • Pin titles and descriptions: Add relevant keywords naturally to describe the content.
     Example: Instead of “My Favorite Dinner,” use “Quick and Easy Dinner Recipes for Busy Weeknights.”
  • Board titles and descriptions: Optimize your board names like “Budget-Friendly Home Decor Ideas” instead of “My Home Stuff.”
  • Profile bio and alt text: Incorporate keywords to describe your images and brand.
  • The Name of Your Pin Graphic: People don’t think about this but what you name a pin that you create is also searchable with those keywords. 
  • Text On The Pin Graphic:  Yes Pinterest can read the words on your pin graphic so use keywords there.

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4. Creating SEO-Friendly Pins

Your pins are the heart of your Pinterest strategy. Make them count.

Design Tips for High-Performing Pins:

Writing Optimized Titles and Descriptions:

  • Titles should be clear, engaging, and keyword-rich.
     Example: “5 Tips for DIY Wedding Centerpieces” is more effective than “DIY Wedding.”
  • Write descriptions that tell a story and include keywords naturally.

5. Optimizing Pinterest Boards for SEO

Your boards are more than a place to save pins—they’re another opportunity to showcase your expertise.

Name Boards Strategically: Instead of generic names like “weddings,” go for specific, searchable names like “Spring Weddings in California”

Write Detailed Board Descriptions: Describe what users can find in the board using relevant keywords.
 Example: “Explore modern kitchen designs with sleek appliances, innovative layouts, and space-saving solutions” And use all the 500 characters you are allowed to use different keywords that will result in more eyeballs on your content.

6. Tracking Your SEO Success on Pinterest

Once you’ve optimized your profile and content, track your progress to see what’s working.

Using Pinterest Analytics:

  • Monitor key metrics like impressions, pin clicks, saves, and the most important for businesses using Pinterest to market their business, outbound clicks. Get your free Pinterest Analyzer here.
  • Analyze your top-performing pins to identify trends.

Adjust Your Strategy:

  • Experiment with different keywords and pin designs.
  • See the pins in analytics that get the most outbound clicks and create more pins to that content with new images and keywords
  • Repin high-performing content (after a few months) to keep it active.  This should be done sparingly. Fresh new content is what Pinterest and Pinterest users crave.

7. Common Pinterest SEO Mistakes to Avoid

  • Keyword stuffing: Avoid overloading descriptions with just keywords. It looks spammy and doesn’t help rankings. Write a description that is something your best friend could read and understand.
  • Ignoring trends: Stay updated on Pinterest Trends to discover what’s popular.
  • Neglecting old content: If you have boards you have’t pinned to in 6 months, make pins for that board or consider merging it with another board that is used often.

Take the First Step Toward Pinterest Success

Pinterest SEO may seem overwhelming at first, but by starting with these basics, you’ll be well on your way to driving organic traffic and growing your audience. Remember, it’s all about consistency—optimize your profile, use keywords effectively, and track your results.

Ready to take your Pinterest strategy to the next level?

 Let’s work together to create a tailored plan that drives leads and saves you time.

Don’t Forget to Pin It!

Pinterest’s Growth in 2024: What It Means for Your 2025 Organic Marketing Strategy

Marketing, Pinterest

magazine, plan and coffee with a tablet with pinterest on it

Pinterest just made history. In its latest Q4 and full-year 2024 earnings report, the platform revealed some major wins—its first-ever billion-dollar revenue quarter and a strong increase in active users. If you’ve been on the fence about using Pinterest for your business, now is the time to pay attention.

This growth isn’t just good news for investors—it’s a game-changer for businesses leveraging Pinterest as a lead generation powerhouse. Let’s break down the key takeaways from the report and what they mean for organic marketing (plus a quick note on ads).

Pinterest’s Q4 2024 and Full-Year Performance: The Big Wins

On February 8, 2025, Pinterest released its Q4 and full-year 2024 earnings report, highlighting the company’s biggest financial milestones yet. Here’s a snapshot of the major highlights:

  • First-ever $1 billion revenue quarter – Q4 2024 revenue hit $1.15 billion, an 18% increase from the previous year.
  • 11% growth in Monthly Active Users (MAUs) – Pinterest now has 553 million monthly users, meaning more people are actively using the platform to find inspiration and make purchasing decisions.
  • U.S. & Canada remain the biggest revenue drivers, contributing $700 million to Q4 earnings.
  • Global growth is surging, with international revenue increasing by 26% year-over-year.

Why This Matters for Organic Marketing

These numbers confirm one thing: Pinterest is growing—fast. More users mean more potential customers searching for ideas, products, and services. As Pinterest continues to expand, it becomes an even bigger opportunity for businesses using organic marketing strategies to get seen.

Now, let’s dive into how you can use Pinterest’s growth to your advantage without relying on paid ads.

How to Maximize Organic Marketing on Pinterest in 2025

Pinterest is unique among social platforms because it’s a visual search engine—meaning content stays discoverable for months (or years!) rather than disappearing within hours like on Instagram or TikTok. Here’s how to take full advantage of the platform’s growth without spending money on ads:

1. Focus on SEO-Optimized Pin Titles and Descriptions

Pinterest’s search function works just like Google, so make sure your content is optimized with relevant keywords.

  • Use clear, keyword-rich titles. Example: Instead of “Spring Wedding Ideas,” try “Spring Wedding Decor Trends 2024 | Elegant & Budget-Friendly”
  • Add longer descriptions (2-3 sentences) that naturally include keywords people would search for.
  • Don’t skip the alt text—this helps with both SEO and Pinterest’s new accessibility features.

2. Create Fresh Content Regularly

Pinterest rewards consistency. Instead of posting one pin and calling it a day, aim for:

  • 5-10 fresh pins per week (this doesn’t mean brand-new designs every time—slight variations of the same content work).
  • A mix of static images, and video Pins to keep engagement high.
  • Seasonal content 3-4 months in advance (Pinterest users plan ahead, so if you’re posting holiday content in December, you’re already too late!).

3. Use Videos

Pinterest is leaning into short-form video content, and it’s paying off. The platform saw a big boost in video watch time in 2024, which means more engagement opportunities for your brand.

Here’s how to take advantage:

  • Post behind-the-scenes clips (packing orders, service highlights, client testimonials).
  • Repurpose Instagram Reels & TikToks as Pinterest Idea Pins.
  • Add text overlays with clear CTA (e.g., “Click below to get the full guide!”).

4. Build a Pinterest Strategy That Feeds Your Funnel

Pinterest isn’t just about getting traffic—it’s about converting that traffic into leads.

  • Pin your blog posts and lead magnets (Pinterest loves valuable, evergreen content).
  • Use landing pages instead of your homepage to send traffic straight to your offers.
  • Create a Pinterest-optimized freebie to capture emails and grow your list.

Pinterest’s growing audience means more opportunities to drive traffic to your business—without spending a dime.

What About Pinterest Ads?

While we’re focusing on organic growth, it’s worth noting that Pinterest Ads are evolving. The report highlights new AI-driven ad tools and Performance+, a smart targeting system that helps brands optimize their ad spend.

💡 Takeaway: Even if you’re not using ads, Pinterest’s overall ad growth means more businesses are investing in the platform—which can drive more users to organic content as well.

Final Thoughts: Why 2024 Is the Best Time to Double Down on Pinterest

Pinterest’s record-breaking growth proves that the platform is far from slowing down. With more users, more engagement, and stronger SEO potential, businesses that invest in organic Pinterest marketing now will see the biggest long-term gains.

If you’re not on Pinterest yet—or if your strategy needs a refresh—this is your sign to get started. 🎯

Ready to make Pinterest your top traffic driver?

If you need help creating a Pinterest strategy that works, check out my Pinterest Marketing services or join my Pinterest Strategy Club for ongoing tips, templates, and strategy support! 

Don’t Forget to Pin It!

Pinterest pin with a cell phone and coffee the cell phone has pinterest on it
Pinterest Pin with a computer and Pinterest is on the computer screen with words: Pinterest’s Growth in 2024_ What It Means for Your 2025 Organic Marketing Strategy by Jen Vazquez Media
Pinterest Pin with a laptop on a chair and airbud holder and airbuds and a cell phone on top with Pinterest on the cell phone and words: Pinterest’s Record Growth_ What It Means for Your Marketing by Jen Vazquez Media
magazine and coffee with apple pin on a white table and an ipad ontop with Pinterest on the screen and the words: Why Pinterest’s Growth in 2024 Changes the Game for Businesses by Jen Vazquez Media
hand holding a cell phone and Pinterest is on the cell phone and the words: Pinterest Marketing Tips for 2025_ Grow Without Ads by Jen Vazquez Media
cell phone with Pinterest on the screen and words: How to Rank Higher on Pinterest in 2025 by Jen Vazquez Media

Pinterest Predicts 2025: What’s Trending and How to Ride the Wave

Marketing, Pinterest, Pinterest Trends

My rendition of Pinterest Predicts 2025

Pinterest Predicts 2025

Every year, Pinterest gives us a crystal ball into what’s about to take over our feeds, wardrobes, and shopping carts—and 2025 is shaping up to be nothing short of magical. With themes ranging from medieval opulence to nautical chic, Pinterest Predicts 2025 offers a treasure trove of inspiration. Let’s break down these trends and explore how you can embrace them, whether for personal style, marketing strategies, or product development.

1. Castlecore: A Medieval Revival

The age of knights and castles is back! Castlecore taps into a love for antiquity with chainmail-inspired jewelry, ornate details, and a touch of regal glamour.

  • What to Expect: Bold metallic accessories, brocade fabrics, and layered textures reminiscent of medieval court attire.
  • How to Use It: Brands can lean into vintage-inspired marketing. Think antique-style packaging, rich jewel tones in visual content, and storytelling that transports customers back in time.

2. Cherry-Coded: The Bold Power of Red

Move over neutrals; deep cherry red is the new statement color. From lipstick to oversized sweaters, this vibrant hue demands attention.

  • What to Expect: Cherry red will dominate in both fashion and beauty, from bold manicures to monochrome outfits.
  • How to Use It: Retailers and creators can incorporate this shade into campaigns, whether as a feature product or an accent color in visuals. Highlight its empowering and confident vibe.

3. Goddess Complex: Mood: You know your worth in gold.

In 2025, everything will be a muse moment, from gold facials and goddess braids to sublime nail designs. Go all in on your feminine power and embrace your divine drip like never before

  • What to Expect: Gold-trimmed makeup looks, flowing fabrics, and intricate braids.
  • How to Use It: Perfect for beauty brands looking to create Instagram-worthy tutorials or fashion labels embracing luxurious textures. Use lighting to highlight the golden glow in marketing images.

4. Fisherman Chic: Nautical Meets Nostalgia

Imagine your grandpa’s favorite cable-knit sweater—but make it cool. Fisherman Chic gives classic nautical staples a trendy upgrade.

  • What to Expect: Fisherman sandals, utilitarian raincoats, and chunky knits.
  • How to Use It: For outdoor and adventure brands, this trend is a goldmine. Lean into a mix of rugged and cozy aesthetics in campaigns and product lines.

5. Seeing Double: Matchy-Matchy Moments

Coordinated outfits and accessories are no longer just for twins. Seeing Double is about couples and besties dressing in sync.

  • What to Expect: Matching jerseys, complementary nail designs, and accessories like friendship bracelets.
  • How to Use It: Brands targeting Gen Z and Millennials can create “twinning” collections or bundle deals that encourage customers to shop in pairs.

6. All Dolled Up: The Dollhouse Aesthetic

Barbiecore is evolving, but doll-inspired beauty and decor are here to stay. Think whimsical, playful, and unapologetically cute.

  • What to Expect: Pastel accessories, rosy makeup, and home decor with dollhouse charm.
  • How to Use It: Perfect for lifestyle and beauty brands. Tap into the nostalgia and joy of childhood with campaigns that evoke warmth and whimsy.

7. Aura Beauty: A Pop of Color

Say goodbye to minimalism and hello to vibrant, unapologetic makeup. Aura Beauty is about making a statement through color.

  • What to Expect: Purple blush, colorful eyeliner, and full-face color experiments.
  • How to Use It: Ideal for beauty influencers and brands looking to engage a younger audience. Tutorials and reels showing bold transformations will thrive on platforms like Instagram and TikTok.

8. Sea Witchery: Mystical Oceanic Vibes

Take your nautical chic and add a pinch of mysticism. Sea Witchery combines oceanic inspiration with a touch of magic.

  • What to Expect: Wet-look hairstyles, shimmering sea-inspired nail art, and siren-themed makeup.
  • How to Use It: This trend pairs perfectly with spa and beauty industries. Create calming, ocean-inspired campaigns with a hint of drama.

9. Moto Boho: Biker Meets Bohemian

Biker jackets meet flowing skirts in this edgy-meets-free-spirited trend. Moto Boho is for those who want a little grit with their glam.

  • What to Expect: Chunky leather accessories, flowy fabrics, and tough-yet-chic boots.
  • How to Use It: Great for fashion retailers. Combine bold, urban visuals with softer, more organic styling to show the duality of this trend.

Why These Trends Matter for Businesses

Pinterest trends often predict cultural shifts before they become mainstream. By aligning your content, products, and marketing strategies with these trends, you position yourself as a forward-thinking brand that “gets” its audience.

Here are a few actionable tips to capitalize on these trends:

  • Stay Ahead of the Curve: Incorporate these themes into your social media content, product designs, or even packaging.
  • Use Pinterest Boards Creatively: Showcase how your products or services align with trending aesthetics. Think mood boards, styling tips, or tutorials.
  • Engage Creators: Collaborate with influencers who embody these styles to amplify your reach.

2025 is all about making bold, creative statements. Whether you’re inspired by the grandeur of Castlecore or the vibrancy of Cherry-Coded, there’s something here for every taste. So, get pinning and start planning for a year full of exciting possibilities!  

See the trends that I’ve curated right here!  You can also see all the 2025 Predictions by Pinterest here!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest pin with words Pinterest Trends 2025_ Creative Ideas for Business Owners by Jen Vazquez Media
Pinterest pin with words: Pinterest 2025_ What Business Owners Need to Know by Jen Vazquez Media
Pinterest pin with words: How to Use Pinterest’s 2025 Trends to Grow Your Business by Jen Vazquez Media<br />
Pinterest pin with words: Discover Pinterest Predicts 2025 Trends for Business Success by Jen Vazquez Media
pinterest pin with words: Pinterest Predicts 2025_ What’s Trending and How to Ride the Wave by Jen Vazquez Media

Boost Sales and Traffic with Pinterest without Paid Ads

Content Creation, Marketing, Pinterest, Pinterest Trends

Boost Sales and Traffic with Pinterest without Paid Ads by Jen Vazquez Media

Boost Sales and Traffic with Pinterest without Paid Ads

Every service-based business owner craves more sales and traffic to their websites and blogs. The great news? Pinterest is the most underrated way to achieve just that! As a visually oriented platform, Pinterest can significantly impact your business. In this post, we’ll dive into Pinterest trends and explore how you can enhance your website traffic organically. Plus, we’ll provide tips on scheduling pins using a trusted Pinterest scheduler to stay on top of trends!

Understanding Pinterest Trends

Pinterest has become one of the top social media platforms. According to the Pinterest Trend Report 2024, with over half a billion monthly active users, it’s a platform that businesses and marketers must recognize.

What is the Pinterest Trends Tool?

The Pinterest Trends tool allows users to uncover the platform’s current, popular, and rising search interests to optimize content. It displays search data and analytics to reveal trending keywords, topics, pins, creators, boards, and more.

Some key features of the Pinterest Trends tool are:

  • Trending Search Terms: Discover the top currently popular and fast-rising searches people are using to find Pins. This can reveal content opportunities.
  • Pin Topic Trends: Get insights into trending visual content styles and topics that resonate most with pinners right now.
  • Popular Creators: Identify influencers, creators, and accounts gaining more searches and engagement lately that may be good to follow or collaborate with.
  • Trending Pins: Find individual Pins getting surges in saves and engagement for benchmarking and inspiration.

The Pinterest Trends tool provides real-time data on what is trending now and rising in popularity. This allows you to tailor your visual content creation, curation, and marketing to capitalize on trending interests among the platform’s audience.

How to Find the Most Searched Words on Pinterest

Finding the terms and keywords that users search for most frequently on Pinterest can provide valuable insights for content creation and marketing. Here are a few methods to determine popular and high-volume Pinterest searches:

Use the Pinterest Search Bar

The search bar reveals suggestions based on what others have searched for. Pay attention to terms that autofill when typing, as these are common searches. Look for volume and trends over time.

Check The Pinterest Trends Tool

Pinterest compiles data on trending searches and pins within the last 30 days. The Pinterest Trends tool shows the fastest-rising popular terms people use to find content. It’s a great source of inspiration.

Leveraging Pinterest Trends for Traffic Growth

With over a half billion monthly active Pinterest users, tapping into trending topics can significantly expand your brand’s reach and drive growth. Here’s how you can use Pinterest Trends to grow your Pinterest traffic:

Start with Your High-Traffic Pins

Look at your current highest traffic-driving Pins and most engaged content. Assess common themes such as specific hobby tips, seasonal recipes, aspirational quotes, or decorative product styles. Then, search for ascending trends related to those content types leveraging your existing authority and audience.

Create Aligned Pins

Create Pins that lead back to your website’s opt-ins and educational content. Align your pin creation with trending keywords to boost their discoverability.

Ways to Use Pinterest Search Trends in Your Marketing

Pinterest Search Trends is more than just a tool; it’s a goldmine of information waiting to be tapped into for your marketing campaigns. Here are some ideas for how to easily incorporate these trends into your marketing strategy:

Pin Creation Aligned with Trending Keywords

Consider popular keywords when creating your pins. Use Pinterest Search Trends to find terms that are popular in your niche. By doing this, you can be confident that your pins are both aesthetically pleasing and deliberately optimized for discoverability.

Customizing Boards to Represent Current Issues

Create boards that correspond with prevailing trends in Pinterest searches. Curating boards that represent trends—whether they are seasonal, event-driven, or niche-specific—puts your material in front of users’ most sought-after searches.

Suggestions for Tailored Content

Make customized content recommendations for your audience by utilizing Pinterest Search Trends. Examine the most popular queries in your industry to create content that complements your brand and adds value for your followers.

Use Pinterest Trends to Strategically Plan Your Content

Are you looking to up your game and stay ahead in the ever-evolving world of content? It’s time to tap into the treasure trove of Pinterest Trends. Here’s how you can strategically plan your content using the insights provided by Pinterest Trends:

Aligning with Seasonal Trends

As pinners love to create plans, so should you! Make the most of seasonal trends by planning your content around impending occasions, holidays, and other seasonal changes. This improves the relevance of your material and keeps it up to date. (Don’t forget to pin 2-3 months before the season).

Optimizing for Keywords

Pinterest Trends provides valuable keyword insights. Incorporate these keywords naturally into your content to boost its discoverability. Remember, Pinterest is a visual search engine, so compelling visuals paired with strategic keywords can do wonders.

Creating Educational Content

Pinterest is the place people go to find ideas and inspiration. If you align those search terms with your services, you can excel and get in front of those people who are actively searching and desiring your content.

Diversifying Content Formats

Don’t just pin static images. Consider videos, as they are very engaging and can draw potential clients to your amazing content on your website.

Bottom Line

For businesses and influencers alike, knowing Pinterest Trends and using a Pinterest scheduler like Tailwind (my favorite) is the best way to increase visitors. Content creators may increase their visibility and engagement by utilizing the power of rising trends, keyword optimization, and creating inspiring content.

As a tactical partner, Pinterest Trends offers insightful information that helps you stay ahead of the curve and create content that appeals to your audience.

 

Don’t Forget to Pin It!

Master Pinterest Marketing to Drive More Traffic by Jen Vazquez Media
Pinterest for Business_ Get Traffic Without Paid Ads by Jen Vazquez Media
Using Pinterest Trends to Grow Your Business Traffic by Jen Vazquez Media
Grow Your Business Organically Using Pinterest Trends by Jen Vazquez Media
How to Boost Website Traffic with Pinterest Without Paid Ads by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Rustic Romance Edition

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly Rustic Romance Edition by Jen Vazquez Media

Pinterest Trends Weekly: Rustic Romance Edition

I’m back with the latest Pinterest trends and if you’re a wedding pro —- listen up! Pinners are falling in love with these trends. This week on Pinterest, rich and romantic inspiration for lush fall weddings is trending. Let’s dive into the insights Pinterest collected around the theme: Rustic Romance Edition

Key Trends This Week

Before We Dive into This Week’s Trends!

If you’ve been wondering how you can use these trends in your marketing, watch my How To Use Pinterest Trends Masterclass from last week.  We dug deep into where to find the Pinterest Trends and how to strategize how to use them in YOUR business. 

Head over to thepinterestqueen.com/pinterest-trends to sign up and start smashing your Pinterest goals!

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, we can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Trends: Rich Hues

Fall weddings are embracing deep jewel and earth tones like never before. Here’s what’s trending:

  • 140% increase in fall color searches
  • 50% increase in dark teal weddings
  • 40% increase in navy and burgundy weddings
  • 40% increase in earth tone weddings
  • 25% increase in October wedding color schemes

Category Trends: “I Do” Essentials

From beauty to decor, here’s what’s hot:

Jewelry

  • wedding band stack ideas are up 135%
  • timeless engagement rings by 90%
  • dainty promise rings by 60%
  • Western engagement rings by 35%

Beauty

  • Micro French manicures have surged by 2.5x
  • bridal half-up/half-down styles by 160%
  • romantic wedding hair by 50%
  • soft glam bridesmaid makeup by 50%.

Decor

  • Memory table wedding displays have skyrocketed by 3x
  • fall table runners by 60%
  • dried flower arrangements by 60%
  • backdrop decorations by 45%.

Audience Trends: To Have and To Hold

Pinterest users are on the hunt for both timeless and unique wedding ideas:

Gen Z:

  • 80% increase in civil wedding dresses
  • 40% increase in church wedding decorations
  • 40% increase in dream proposals
  • 35% increase in classic wedding aesthetics
  • 30% increase in purple vintage cakes

Millennials:

  • 110% increase in reception party dresses
  • 50% increase in heart-shaped wedding cakes
  • 45% increase in unique wedding favors
  • 40% increase in 10-year anniversary ideas
  • 30% increase in brown groomsmen suits

Pinterest Predicts Trend: Groovy Nuptials

This fall, funky vintage vibes are making waves:

  • 100% increase in hippie jewelry
  • 80% increase in disco dresses
  • 70% increase in boho bridal hair
  • 55% increase in boho fall weddings
  • 25% increase in Polaroid guest book weddings
Pinterest's Baord Wedding DIY For Your Big Day by Jen Vazquez Media

This Week’s Feature Board: Personal Touches

No matter your style—vintage charm, minimal vibes, or modern elegance—these projects will add that special flair to your ceremony. See the board here.

Upcoming Moments: Get Ahead of the Game

Now’s the perfect time to start creating content for engagement season, which kicks off around Thanksgiving! With 15 years as a wedding photographer under my belt, I can’t stress enough how important it is to prep 2-3 months in advance. From engagement session ideas to post-engagement tips, the sooner you start pinning, the better your chances are of being discovered by your ideal clients when they need you most.

Final Thoughts

Wedding pros, keep your focus on your clients’ journey from engagement to booking you. Create and pin your content now to maximize your visibility. 💍

Join my Facebook group Marketing Strategy Academy for more tips and discussions on Pinterest marketing. Can’t wait to connect with you! Have an amazing day!

Don’t Forget to Pin It!

Elevate Your Wedding Marketing with Pinterest Trends by Jen Vazquez Media
How to Create Pinterest Pins That Drive Traffic and Conversions by Jen Vazquez Media
Pinterest Trends_ Rustic Romance Edition for Wedding Pros by Jen Vazquez Media
Rustic Romance Wedding Trends_ Pinterest Edition by Jen Vazquez Media
Top Fall Wedding Trends on Pinterest_ Rustic Romance by Jen Vazquez Media

Here is more information that may be helpful!