Pinterest Spring Trends 2025: What’s Hot & How to Market It

flowers pinks lavener in a white vase

Pinterest Spring Trends 2025: What’s Hot & How to Market It

Spring is just around the corner, and Pinterest users are already planning their next moves. Whether it’s updating wardrobes, redecorating homes, or preparing for vacations, searches related to spring are skyrocketing. With over 537 million monthly active users, Pinterest is a powerful tool for identifying trends before they take off elsewhere.

If you’re a business owner or content creator, leveraging Pinterest trends can help you stay ahead of the curve. Let’s dive into this week’s top Pinterest trends and how you can use them to grow your business.

Key Pinterest Trends This Week

Here are some of the biggest Pinterest search increases over the past few weeks:

 ✅ Nature Photography: 4x increase in searches for amazing nature photos
Fashion: 2.5x increase in searches for winter-to-spring transition outfits
DIY Home Decor: 160% increase in searches for DIY wind chimes
Men’s Fashion: 90% increase in searches for spring outfits for men
Mardi Gras: 70% increase in searches for Mardi Gras food

These trends highlight a shift toward seasonal transitions, travel, and home refreshes, making now the perfect time to create content around these topics.

Category Trend: New Season, New Look

People are eager to refresh their style and surroundings. Here’s what’s trending in fashion and home decor:

Women’s Fashion Trends

 📌 2.5x increase in searches for winter-to-spring transition outfits
📌 2.5x increase in baggy leggings
📌 80% increase in searches for spring dresses
📌 75% increase in searches for spring capsule wardrobes

Men’s Fashion Trends

 📌 90% increase in searches for spring outfits for men
📌 45% increase in searches for jorts (jean shorts)
📌 45% increase in denim blazer outfits
📌 30% increase in gray sweatpants outfit ideas

Home Decor Trends

 📌 165% increase in searches for green vanities
📌 160% increase in DIY wind chimes
📌 155% increase in wildflower tablescapes
📌 65% increase in spring porch decor

💡 Marketing Tip: If you’re in the fashion or home decor space, now’s the time to create Pinterest content featuring spring outfit ideas, DIY decor, and seasonal refresh tips.

Struggling to get leads from Pinterest? Let’s change that!

If you’ve been pinning without seeing real results, it’s time to take a strategic approach! My Pinterest Trends Challenge will show you exactly how to use trending content to boost your visibility, drive more traffic, and turn Pinterest into a lead-generating machine—without paid ads!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Regional Pinterest Trends

Different regions of the U.S. are preparing for spring in unique ways.

Midwest: Spring Home Refresh

 🏡 150% increase in searches for spring decorating ideas
🏡 145% increase in spring decor
🏡 135% increase in deck ideas
🏡 125% increase in sunroom ideas

Northeast: Vacation Mode On

 🏝️ 3x increase in searches for Aruba vacation outfits
🏝️ 2x increase in vacation nail designs
🏝️ 165% increase in tropical vacation outfits
🏝️ 135% increase in beach house decor

West Coast: Weather-Ready Wardrobes

 🌬️ 3x increase in searches for windy day outfits
🌧️ 145% increase in searches for rain boots outfits
🧥 165% increase in searches for windbreaker outfits
👕 125% increase in spring outfit ideas

Southeast: Relaxation Vibes

 🌊 150% increase in pool deck decorating ideas
🌿 135% increase in spring front porch decor
🏊 135% increase in pool landscaping ideas
🪑 130% increase in searches for porch swings

💡 Marketing Tip: If you target specific regions, tailor your content to reflect these location-based trends.

Mardi Gras Spotlight

With New Orleans hosting major events, Mardi Gras-related searches have surged:

 🎭 140% increase in searches for New Orleans food
🎨 70% increase in Mardi Gras makeup ideas
🥘 70% increase in Mardi Gras food
👗 50% increase in Mardi Gras outfits
💅 45% increase in Mardi Gras nail designs
🎉 35% increase in Mardi Gras party inspiration

💡 Marketing Tip: If your brand is in the food, beauty, or fashion industry, now is the time to post Mardi Gras-themed content for increased visibility.

board on Pinterest called Aesthetic organization DIYs

Featured Pinterest Board: Spring Cleaning

Spring isn’t just about fashion and decor—it’s also about getting organized! Pinterest users are looking for aesthetic organization ideas, from jewelry displays to skateboard shelves.

Check out the Pinterest Board here!

Final Thoughts

Pinterest is a powerful tool for predicting trends before they go mainstream. By leveraging these insights, you can create timely, engaging content that resonates with your audience.

📌 Want to learn how to use Pinterest Trends for your business?  Join the Pinterest Trends Challenge: https://learn.jenvazquez.com/challenge

Stay ahead of the trends, and I’ll see you next week!

Don’t Forget to Pin It!

pin with flowers on it and words: Boost Your Business with Pinterest_ What’s Trending in 2025 by Marketing Strategy Academy Podcast with Jen Vazquez
tulips in orange with blue sky and words: How to Use Pinterest Trends for Marketing in 2025 by Marketing Strategy Academy Podcast with Jen Vazquez
colorful flowers in a field and words: Pinterest Marketing in 2025_ Use Trends to Get More Views by Marketing Strategy Academy Podcast with Jen Vazquez
Green pin with beautify trees with pink flowers and words: Pinterest Predicts 2025_ What It Means for Your Business by Marketing Strategy Academy Podcast with Jen Vazquez
field of flowers image and words on a Pinterest Pin with words: Seasonal Pinterest Trends_ Grow Your Business This Spring by Marketing Strategy Academy Podcast with Jen Vazquez

Pinterest Trends Weekly: Rustic Romance Edition

Pinterest Trends Weekly Rustic Romance Edition by Jen Vazquez Media

Pinterest Trends Weekly: Rustic Romance Edition

I’m back with the latest Pinterest trends and if you’re a wedding pro —- listen up! Pinners are falling in love with these trends. This week on Pinterest, rich and romantic inspiration for lush fall weddings is trending. Let’s dive into the insights Pinterest collected around the theme: Rustic Romance Edition

Key Trends This Week

Before We Dive into This Week’s Trends!

If you’ve been wondering how you can use these trends in your marketing, watch my How To Use Pinterest Trends Masterclass from last week.  We dug deep into where to find the Pinterest Trends and how to strategize how to use them in YOUR business. 

Head over to thepinterestqueen.com/pinterest-trends to sign up and start smashing your Pinterest goals!

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, we can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Trends: Rich Hues

Fall weddings are embracing deep jewel and earth tones like never before. Here’s what’s trending:

  • 140% increase in fall color searches
  • 50% increase in dark teal weddings
  • 40% increase in navy and burgundy weddings
  • 40% increase in earth tone weddings
  • 25% increase in October wedding color schemes

Category Trends: “I Do” Essentials

From beauty to decor, here’s what’s hot:

Jewelry

  • wedding band stack ideas are up 135%
  • timeless engagement rings by 90%
  • dainty promise rings by 60%
  • Western engagement rings by 35%

Beauty

  • Micro French manicures have surged by 2.5x
  • bridal half-up/half-down styles by 160%
  • romantic wedding hair by 50%
  • soft glam bridesmaid makeup by 50%.

Decor

  • Memory table wedding displays have skyrocketed by 3x
  • fall table runners by 60%
  • dried flower arrangements by 60%
  • backdrop decorations by 45%.

Audience Trends: To Have and To Hold

Pinterest users are on the hunt for both timeless and unique wedding ideas:

Gen Z:

  • 80% increase in civil wedding dresses
  • 40% increase in church wedding decorations
  • 40% increase in dream proposals
  • 35% increase in classic wedding aesthetics
  • 30% increase in purple vintage cakes

Millennials:

  • 110% increase in reception party dresses
  • 50% increase in heart-shaped wedding cakes
  • 45% increase in unique wedding favors
  • 40% increase in 10-year anniversary ideas
  • 30% increase in brown groomsmen suits

Pinterest Predicts Trend: Groovy Nuptials

This fall, funky vintage vibes are making waves:

  • 100% increase in hippie jewelry
  • 80% increase in disco dresses
  • 70% increase in boho bridal hair
  • 55% increase in boho fall weddings
  • 25% increase in Polaroid guest book weddings
Pinterest's Baord Wedding DIY For Your Big Day by Jen Vazquez Media

This Week’s Feature Board: Personal Touches

No matter your style—vintage charm, minimal vibes, or modern elegance—these projects will add that special flair to your ceremony. See the board here.

Upcoming Moments: Get Ahead of the Game

Now’s the perfect time to start creating content for engagement season, which kicks off around Thanksgiving! With 15 years as a wedding photographer under my belt, I can’t stress enough how important it is to prep 2-3 months in advance. From engagement session ideas to post-engagement tips, the sooner you start pinning, the better your chances are of being discovered by your ideal clients when they need you most.

Final Thoughts

Wedding pros, keep your focus on your clients’ journey from engagement to booking you. Create and pin your content now to maximize your visibility. 💍

Join my Facebook group Marketing Strategy Academy for more tips and discussions on Pinterest marketing. Can’t wait to connect with you! Have an amazing day!

Don’t Forget to Pin It!

Elevate Your Wedding Marketing with Pinterest Trends by Jen Vazquez Media
How to Create Pinterest Pins That Drive Traffic and Conversions by Jen Vazquez Media
Pinterest Trends_ Rustic Romance Edition for Wedding Pros by Jen Vazquez Media
Rustic Romance Wedding Trends_ Pinterest Edition by Jen Vazquez Media
Top Fall Wedding Trends on Pinterest_ Rustic Romance by Jen Vazquez Media

Here is more information that may be helpful!