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Beyond the Headshot: Why Your Business Needs a Diverse Visual Strategy

girls sitting on a kitchen counter with a cup of coffee in a white sweater and black leggings

Welcome to the visual age! In today’s digital world, a picture is not just worth a thousand words – it’s a key player in your brand’s story. While traditional headshots have their place, they’re just the starting point. Your business deserves a full visual narrative that truly encapsulates your brand’s essence.

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Hair by Rach | Lifestyle Brand Photography | Hair Stylist Rachel Sommers

hair stylist sitting on a orange couch with a black white and beige sweater holding a cell phone up to photograph herself by Jen Vazquez Photography

In the world of hairstyling, talent and personality go hand in hand. Meet Rachel Sommers, the creative force behind Hair By Rach, a hairstylist who knows how to bring out the beauty in every client and let her own vibrant personality shine. We recently had the pleasure of working with Rachel on a Social Session branding photoshoot, where her passion for her craft and her unique charm took center stage.

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