Fun Marketing News: Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Marketing, Pinterest, Podcast

Fun Marketing News: Pinterest's Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest has achieved an incredible milestone, breaking records in Q4 of 2024. As marketing professionals and business owners, understanding why this matters and how it can impact your business is essential. 

In this post, we’ll break down the key highlights from Pinterest’s latest performance report and explore how you can leverage this momentum to drive growth for your own brand.

Pinterest’s Q4 2024 Performance Overview

Pinterest’s performance in Q4 2024 was nothing short of impressive. Here are the key stats that caught everyone’s attention:

  • Revenue Milestone: Pinterest hit $1.15 billion in revenue for Q4 2024, an 18% increase from the previous year.
  • User Growth: Global Monthly Active Users (MAU) reached 553 million, an 11% year-over-year increase.
  • Net Income Boost: GAAP (Generally Accepted Accounting Principles) net income soared to $1.85 billion in Q4, driven by a $1.6 billion tax benefit.

Why This Matters for Your Business

You might be thinking, “So what if Pinterest made more money?” Here’s why it matters:

  1. More Ad Spend = More Visibility
     The increase in revenue is a direct result of more companies investing in Pinterest ads. This means Pinterest is driving the kind of traffic that businesses want — targeted and actionable.

  2. Higher Engagement from Real Users
     Unlike other platforms that report total user registrations, Pinterest’s 553 million monthly active users represent people actively engaging with the platform — not just signing up and disappearing.

Less Competition, More Opportunity
 While Pinterest’s user base is smaller than platforms like Instagram and TikTok, that’s actually an advantage. Less competition means greater visibility for your content and a higher chance of driving targeted traffic.

CEO Insights and Market Confidence

Pinterest’s CEO, Bill Reddy (formerly with Google), highlighted that user engagement is growing, and the platform’s focus on actionable content is benefiting both users and businesses. Following the announcement, Pinterest’s stock jumped over 18%, showing that investors have strong confidence in the platform’s future.

What does this mean for you?

  • More ad spend from big companies means more users on the platform.
  • More users searching for solutions = more potential customers for your business.
  • Pinterest’s projected revenue for Q1 2025 is between $837 million and $852 million, indicating continued growth momentum.

Pinterest’s Long-Term Value for Your Business

Pinterest operates more like a search engine than a social media platform, which means your content has a longer shelf life. Unlike Instagram and TikTok, where posts disappear quickly, Pinterest pins can continue driving traffic for months or even years after they’re posted.

According to a study by Tailwind (a third-party Pinterest scheduling tool), pins reach their peak performance after one year — not three months, which was the previous average. This means the time you invest in creating pins today could pay off for years to come.

How to Capitalize on Pinterest’s Growth

To take advantage of Pinterest’s growing momentum, focus on the following strategies:

✅ Use Keywords Strategically

Just like SEO for blogs, Pinterest relies heavily on keywords. Research and use targeted keywords in your pin descriptions, titles, and boards.

✅ Consistency is Key

Regularly pinning high-quality content increases your visibility and engagement over time.

✅ Invest in Tailwind

Tailwind’s enhanced pin scheduler and new tools (currently in development) are designed to maximize your Pinterest strategy with minimal effort.

The Power of Search Marketing

Pinterest functions like a search engine, similar to YouTube and Google. Unlike Instagram or TikTok, which have short lifespans for content, Pinterest pins remain searchable and effective long-term.

If you’re already investing time into SEO and blogging, Pinterest is a natural extension of that strategy. By creating consistent, keyword-rich content, you can drive evergreen traffic to your website or online store.

Why Now Is the Time to Get Serious About Pinterest

The surge in Pinterest’s performance is a signal that businesses are recognizing its potential as a powerful marketing platform. With more companies investing in ads and the platform showing consistent user growth, now is the time to build your Pinterest strategy.

Small business owners and content creators have a unique opportunity to gain visibility and drive traffic with less effort compared to other platforms. Start pinning, stay consistent, and watch your traffic grow.

Bottom Line

Pinterest’s record-breaking Q4 2024 results reflect a growing trend in search-driven content. The combination of increased ad revenue, rising user engagement, and long-term content value makes Pinterest a smart investment for business owners and marketers.

If you’ve been thinking about adding Pinterest to your marketing strategy, now is the time to dive in. Want help?

Don’t Forget To Pin It!

pinterest pin with a photo of a microphone and pale yellow flowers and words: Why Pinterest is Growing Fast in 2024 on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
photos of two women and words Record Breaking with words on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez. Pinterest's Q4 2024 Performance Explained
with words Pinterest Marketing Strategy for 2024 on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
photo of tablets and cell phone with pinterest on it and with words Pinterest’s Massive Q4 Growth – What It Means for You on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
with words How to Capitalize on Pinterest's Record Growth on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
[/et_pb_column]
words on a pale creme background on a pinterest pin Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

12 | How to Find Your Online Biz Bestie Cheerleader: Stay Motivated and Grow Your Business

Marketing, Mindset, Podcast

Two girls one on a apple acbook pro laptop in a white sweater and the onther has a notebook with a pale pink sweater.

How to Find Your Online Business Bestie: The Key to Scaling Your Success

Building a business can feel isolating, especially when you’re working from home or navigating entrepreneurship alone. While team members and supportive partners play essential roles, having an online business bestie—a peer who truly understands your entrepreneurial journey—can make all the difference. In this blog, we’ll explore the importance of a business bestie, how to find one, and why they’re a game-changer for your growth.

Why You Need an Online Business Bestie

1. Combatting Entrepreneurial Isolation
 As entrepreneurs, we often miss out on the camaraderie of coworkers. An online business bestie fills that gap, offering someone to share victories, challenges, and even day-to-day updates with. They understand the hustle and can relate to the struggles unique to running your own business.

2. Emotional Support and Accountability
 Unlike family members or friends who may not fully grasp the nuances of your work, a business bestie provides encouragement rooted in shared experiences. They hold you accountable—not like a coach pushing you to meet goals, but as a peer who reminds you of your potential.

3. Idea Sharing and Perspective
 When you’re deep in your business, it’s easy to lose sight of the bigger picture. A business bestie offers fresh perspectives and actionable ideas. Whether you’re planning a launch or refining your marketing strategy, they can point out blind spots and offer creative solutions.

Common Marketing Mistakes to Avoid

Are you defining your target audience clearly? Is your branding consistent? Avoid spreading yourself too thin across platforms. Focus on a solid content strategy and regularly analyze your data. Learn to sidestep these common pitfalls at CMS25.

Claim your FREE ticket now!

Qualities to Look for in a Business Bestie

Not all relationships will turn into a thriving business bestie partnership. Here’s what to look for:

Shared Values and Ambitions:  Seek someone who takes their business as seriously as you do. Whether it’s marketing, content creation, or scaling, your priorities should align.

Complementary Strengths: Find someone whose skills and strengths balance yours. For example, if you excel at strategy but struggle with execution, a business bestie who thrives on implementation could be ideal.

Commitment and Energy: Look for a person who is reliable and excited to connect regularly. Consistency is key in building a relationship that fosters growth.

Where to Find Your Business Bestie

1. Online Communities and Coaching Programs
 Facebook groups, masterminds, and online coaching programs are rich with like-minded entrepreneurs. If someone’s comments or energy resonates with you during a live session, reach out to schedule a chat.

2. Networking Events and Conferences
 Both virtual and in-person events offer valuable opportunities to connect. Don’t hesitate to strike up a conversation with someone who seems interesting or relatable.

3. Platforms for Networking
 Tools like Lunchclub make it easy to schedule one-on-one networking calls with other professionals. These platforms help you practice your pitch while discovering potential connections.

4. Social Media
 Instagram, LinkedIn, and even YouTube can be great platforms for finding people in your industry. Don’t shy away from sliding into someone’s DMs to start a genuine conversation.

Tips for Building a Strong Business Bestie Relationship

1. Start with a Casual Chat
 Don’t jump straight into asking someone to be your business bestie. Instead, schedule a casual 20-minute coffee chat to get to know them and their business.

2. Be Yourself
 Authenticity is essential. Let your personality shine so you attract someone who truly resonates with you.

3. Set Boundaries and Expectations
 Discuss how often you’ll connect and what the focus of your relationship will be. Whether it’s weekly brainstorming sessions or monthly check-ins, clarity avoids misalignment.

4. Diversify Your Network
 It’s okay to have multiple connections. Some people may serve as accountability partners, while others might be sources of inspiration or support.

5. Don’t Be Afraid to Move On
 If a relationship becomes unproductive or draining, it’s okay to step back. Politely communicate changes in your schedule and shift your focus to other connections.

Real-Life Examples of Biz Bestie Dynamics

1. Peer-to-Peer Support

Jen and Cinthia, co-hosts of the Marketing Duo Podcast, built their business bestie relationship by connecting over shared values in marketing and content creation. They meet regularly to exchange ideas, troubleshoot challenges, and keep each other inspired.

2. Mentorship-Inspired Connections

You don’t need an official mentor to learn from someone. Many entrepreneurs connect with people they admire for informal lunches or occasional chats, gaining valuable insights without committing to a formal structure.

The Benefits of a Business Bestie

Having a business bestie transforms your entrepreneurial journey. They:

  • Help normalize challenges (e.g., unsuccessful launches happen to everyone!).
  • Offer fresh ideas and perspectives.
  • Provide accountability that feels empowering, not forced.
  • Inspire and energize you with their passion and work ethic.

Your Next Step

Now that you understand the importance of a business bestie, it’s time to find yours. Start by reaching out to someone in your network or scheduling a virtual chat with someone new. Remember, the goal isn’t just to find a peer—it’s to build a meaningful relationship that helps both of you grow.

Have tips or success stories about finding your business bestie? Share them in the comments below or connect with us on Instagram. Let’s inspire each other to thrive!

Don’t Forget to Pin It!

Why You Need an Online Business Bestie- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
Pinterest Pin with words: How to Find Your Biz Bestie - The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
Pinterest pin with two women looking at a cell phone and words: The Entrepreneur's Guide to Biz Besties- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
two women sitting in pink chairs talking to eachother and words: The Secret to Scaling Your Business- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
two women one with apple macbook pro and the other a notepad with words: Why You Need an Online Business Bestie- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

Boost Client Engagement: Proven Strategies for Female Business Owners

Branding, Marketing

Boost Client Engagement_ Proven Strategies for Female Business Owners by Jen Vazquez Media

Building strong relationships with your clients is essential for the success of your service-based business. It’s not just about delivering a service; it’s about creating meaningful connections that foster loyalty and encourage repeat business. Let’s explore actionable strategies to elevate your client engagement and, in turn, your business success.

1 | Understand Your Client’s Needs

To serve your clients effectively, you must first understand their unique needs and expectations. Here’s how:

  • Active Listening: During consultations or interactions, pay close attention to your client’s concerns and desires. This attentiveness shows that you value their input and are committed to meeting their needs.
  • Surveys and Feedback Forms: Regularly solicit feedback to gain insights into areas of improvement and to understand what you’re doing well.
  • YOUR IDEAL CLIENT: Develop detailed profiles of your ideal clients to tailor your services and communications effectively.

2 | Personalize Your Communication

Personalization can transform a standard client interaction into a memorable experience. Consider these approaches:

  • Use Their Name: Address clients by their name in communications to create a sense of familiarity and respect.
  • Tailored Content: Provide information and resources that are specifically relevant to your client’s interests and needs.
  • Celebrate Milestones: Acknowledge important dates or achievements in your client’s life, such as anniversaries or business launches, to show you care beyond the professional relationship.

3 | Leverage Feedback for Continuous Improvement

Feedback is a goldmine for enhancing your services. Here’s how to make the most of it:

  • Act on Feedback: Implement changes based on client suggestions to demonstrate that you value their opinions.
  • Follow Up: After making improvements, inform your clients about the changes made due to their feedback, reinforcing their importance in your business development.
  • Create a Feedback Loop: Encourage ongoing dialogue where clients feel comfortable sharing their thoughts at any time.

4 | Build Trust Through Transparency

Trust is the foundation of client loyalty. Foster it by being transparent in your operations:

  • Clear Communication: Set realistic expectations about your services, including timelines and potential outcomes.
  • Honesty: If challenges arise, communicate them promptly and honestly, along with your plan to address them.
  • Consistency: Deliver your services consistently to build a reputation of reliability.

5 | Utilize Social Media for Engagement

Social media platforms are powerful tools for maintaining client engagement. Here’s how to leverage them:

  • Share Valuable Content: Post content that educates, entertains, or inspires your audience, positioning you as a valuable resource.
  • Interactive Posts: Create polls, Q&A sessions, or live videos to interact with your audience in real-time.
  • Highlight Client Successes: Showcase your clients’ achievements (with their permission) to build community and demonstrate your commitment to their success.

By implementing these strategies, you’ll not only enhance client satisfaction but also build a loyal client base that advocates for your business. Remember, engaged clients are more likely to become repeat customers and refer others to your services.

Consider joining our free private community for more insights and personalized strategies to boost your client engagement.

Don’t Forget to Pin It!

Building Trust with Clients_ Tips for Female Service Providers by Jen Vazquez Media
Effective Client Retention Techniques for Women in Business by Jen Vazquez Media Pinterest Manager, Educator and Coach
Enhance Client Relationships_ A Guide for Female Service Providers by Jen Vazquez Media Pinterest Manager, Educator and Coach
Top Strategies to Boost Client Engagement for Female Entrepreneurs by Jen Vazquez Media Pinterest Manager, Educator and Coach
Utilizing Social Media to Boost Client Engagement for Women Entrepreneurs by Jen Vazquez Media Pinterest Manager, Educator and Coach

How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest)

Content Creation, Marketing, Pinterest

Pinterst Pin with words: How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest) on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media

If marketing feels like an endless to-do list, I hear you. But what if I told you there’s a way to simplify your marketing, save time, and get more eyes on your business? It all starts with a weekly content plan that is smarter, not harder. This step-by-step workflow will help female service providers create one piece of content and repurpose it across multiple platforms. Ready to dive in? Let’s go!

Step 1: Start with a Blog

Your blog is the foundation of your content plan. Write about a topic that speaks directly to your ideal client and solves a problem they’re struggling with.

For example, if your audience is overwhelmed by marketing, you could write a blog titled, “5 Easy Marketing Workflows to Simplify Your Week.” Share actionable tips that are valuable and easy to implement.

This blog sets the tone for your entire weekly marketing workflow by giving you a starting point to create additional content that’s focused and intentional.

Step 2: Repurpose into Social Media Captions

Once your blog is live, break it down into bite-sized pieces for social media. Aim for 3-5 captions that pull key points from the blog.

For instance:

  • Caption 1: “Feeling overwhelmed by marketing? Try this simple workflow: 1) Start with a blog. 2) Repurpose for social media. 3) Use Pinterest to drive traffic. Get the full breakdown on the blog [link in bio].”
  • Caption 2: “What if I told you one blog could create all your content for the week? It’s possible! Read the blog to learn how [link in bio].”

Want more options? Use ChatGPT to generate additional caption ideas tailored to your brand voice.

These captions allow you to reach your audience where they already are while keeping your message consistent across platforms.

Step 3: Create a Short-Form Video

Film a quick, behind-the-scenes video. It doesn’t have to be fancy! Show yourself working at your computer, sipping tea, or scrolling on your phone. Use text overlays to highlight your tips:

Text Overlay Option 1:

  1. Write a blog for your ideal client.
  2. Repurpose it for social media.
  3. Use Pinterest to amplify your reach.

Text Overlay Option 2: “How I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest.”

Text Overlay Option 3: “Content planning made easy: Start with a blog, repurpose it, and share on Pinterest!”

Caption Example: “Here’s how I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest. Ready to simplify your marketing? Read the full breakdown on the blog! [link in bio]”

Use ChatGPT to generate 1-3 more text overlay and caption options for variety. Short-form videos are quick to create, engaging, and highly shareable—perfect for boosting your reach.

Step 4: Design Canva Covers for Reels

Create eye-catching covers for your short-form videos. Use Canva Pro for fresh designs that stand out. Options include:

  • A photo of you with bold text overlay.
  • A professional stock photo with your tips highlighted.

These covers will double as Pinterest pins, saving you even more time.

Step 5: Publish Pinterest Pins

Pinterest is a powerhouse for driving traffic to your blog and other content. Use an SEO-optimized title and description for each pin. For example:

Pin Title: “Simplify Your Marketing with This Weekly Content Workflow”

Pin Description: “Discover an easy weekly content workflow to grow your business. Learn how to write a blog for your ideal client, repurpose it for social media, and use Pinterest to drive traffic and increase engagement. Perfect for female service providers looking to save time while scaling their marketing efforts.”

Publish one pin as the blog header image and add the others at the bottom of your blog with the title: Don’t Forget to Pin It. This encourages readers to save your blog to Pinterest for future reference and helps grow your Pinterest account by increasing engagement.

Step 6: Publish and Schedule Content

  • Blog: Publish your blog with one pin as the header image.
  • Pins: Upload the remaining pins to Pinterest and link back to the blog.
  • Reels: Schedule your short-form videos with engaging captions.

Step 7: Measure and Adjust

It takes time to build momentum. Stick to this process weekly and refine as you go. Think of it like driving to a new destination for the first time—it takes effort initially, but soon, it’ll feel second nature.

Bottom Line

This smarter, not harder weekly marketing workflow lets female service providers turn one piece of content into multiple touchpoints for their audience. With consistent effort, you’ll save time, expand your reach, and grow your business. Ready to give it a try? Let me know how it works for you in the comments below.

Happy content planning—see you next week!

Don’t Forget to Pin It!

Pinterest pin with words: Repurpose Content Like a Pro on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: Save Time With a Smarter Marketing Workflow on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: simplify Your Weekly Marketing Plan on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest pin with words: Turn One Blog Into a Week’s Worth of Content on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: Weekly Marketing Made Simple on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media

Here is more information that may be helpful!

9 | Filling Your Creative Cup – A Guide for Entrepreneurs

Content Creation, Marketing, Podcast

Pinterest Pin with words: Filling Your Creative Cup – A Guide for Entrepreneurs by Jen Vazquez of Jen Vazquez Media on Marketing Duo Podcast with co host Cinthia Pacheco of Digital Bloom IQ

As entrepreneurs and creatives, we often pour ourselves into our businesses, but how often do we refill our own cups? In this episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco discuss the importance of self-care and creating space to spark creativity and prevent burnout. From personal stories to actionable advice, this episode will inspire you to prioritize your well-being while growing your business.

Why Filling Your Creative Cup is Essential

Creativity doesn’t happen on demand. Both science and personal experience show that giving your brain time to rest and recharge leads to better ideas and greater productivity. Jen shares how activities like walking, reading, and even taking baths have helped her overcome creative blocks, while Cinthia highlights how intentional breaks and mindfulness practices keep her motivated.

The Danger of Overworking

The “hustle culture” glorifies overworking, but the long-term costs—burnout, exhaustion, and even health issues—are not worth it. Cinthia recounts a story of a businesswoman who worked through a launch despite being hospitalized, showcasing how unsustainable practices are often normalized. Jen emphasizes the importance of setting boundaries, taking weekends off, and integrating downtime into her schedule.

🎉 Ready to Elevate Your Marketing Game?

Discover actionable strategies and expert insights to take your business to the next level at the Creative Marketing Summit! Whether you’re looking to streamline your workflows, attract more leads, or boost your online presence, this summit is packed with tools to help you succeed.

👉 Don’t wait—reserve your spot now and join a community of ambitious entrepreneurs committed to growth.

Sign Up FREE!

Tips to Refill Your Creative Cup

1. Incorporate Self-Care Rituals

  • Jen finds joy in getting her eyelashes done, calling it her “lash nap.” It’s a small but meaningful way to feel confident and refreshed.
  • Cinthia prioritizes exercise, attending classes that help her disconnect from stress and recharge her energy.

2. Embrace Mindful Activities

  • Reading fiction allows Jen to step away from work and come back inspired.
  • Cinthia recommends yoga as a way to combine movement with mindfulness.

3. Create Space for Reflection

  • Quiet car rides or walks provide opportunities for ideas to flow.
  • Jen uses silence during her weekly drives to let her thoughts settle and spark new ideas.
    •  

4. Set Boundaries Around Work

  • Define non-negotiable rest days to focus on personal time or hobbies.
  • Recognize that long-term success depends on sustainable work habits.

The Importance of Saying No

Both hosts agree that being selective about commitments is key. By focusing on what truly matters, you can maintain a balanced life while still achieving your goals.

Bottom Line

Refilling your creative cup is not a luxury—it’s a necessity. Whether it’s reading, exercising, or simply creating quiet moments, prioritizing yourself is the key to staying inspired and motivated in your business. Share your favorite ways to recharge with us on Instagram at Marketing Duo Podcast—we’d love to hear from you!

Don’t Forget to Pin It!

Here is more information that may be helpful!