Bay Area Brand Photos with Michelle Ousset (Birth Photographer + Coach)​

Michelle Ousst a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography

Bay Area Brand Photos with Michelle Ousset (Coach + Birth Photographer

Hey friends! I’m thrilled to share my recent personal brand photography session with the fabulous Michelle Ousset.

As a personal brand photographer based in San Jose, I love helping amazing people in and around the Bay Area in Northern California like Michelle showcase their unique personalities and brands through stunning visuals.

Meet Michelle Ousset: A Bay Area Creative Powerhouse

Michelle Ousset is a dynamic and inspiring creative professional here in the Bay Area. It was an absolute joy to capture her vibrant personality, and soulful and professional essence through my lens.

The Planning: Crafting a Visual Story

Before the session, Michelle and I had an in-depth discussion about her brand, her goals, and the message she wanted to convey through her photos.

This planning phase is crucial as it ensures that every shot is intentional and aligned with her brand’s identity. She was amazing at picking out the outfits and props (perfection) that would best represent her.

The Photography Session: A Day of Fun and Creativity

On the day of the shoot, the energy was high, and we were ready to create magic. We chose a variety of background looks that resonated with Michelle’s brand.

Whether it was at the desk for her coaching sessions, on the couch with her camera, backlit shear curtains blowing bubbles, or simply leaning against a white wall in her lavender outfit – she was completely herself.

Capturing the Essence: The Art of Personal Brand Photography

During the session, my goal was to make Michelle feel comfortable and confident. We laughed, posed, and captured candid moments that truly reflected her personality.

The key to great personal brand photography is authenticity, and that’s exactly what we achieved. Each photo tells a part of Michelle’s story, from her professional endeavors to her creative passions.

The Results: Stunning Visuals That Speak for Themselves

The final photos turned out beautifully, perfectly encapsulating Michelle’s brand. Whether she’s using them for her website, social media, or marketing materials, these images are a powerful tool for connecting with her audience.

The vibrant colors, genuine expressions, and thoughtful compositions make each photo a standout.

Why Personal Brand Photography Is Essential

In today’s visually-driven world, professional brand photography is more important than ever.

It’s not just about looking good; it’s about telling your story, building trust, and making a lasting impression. With my expertise, I help clients like Michelle create a cohesive visual identity that resonates with their target audience.

Work With Me: Let’s Elevate Your Brand Together

Inspired by Michelle’s session? Imagine what we could create together!

At Jen Vazquez Media, I specialize in personal brand photography that captures the essence of who you are and what your brand stands for.

Whether you’re a creative professional, a business owner, or an entrepreneur, I’m here to help you shine.

Final Thoughts

A huge thank you to Michelle Ousset of Radiant Circle Transformations and Maiden Mother Crone Photography (birth photography) for trusting me with her brand photography. It was an incredible experience, and I’m so proud of the results.

Together, we can create images that not only look amazing but will also drive results.

If you’re in the Bay Area and looking to elevate your brand with stunning visuals, let’s connect!

I captured my client who's a photographer (maiden mother crone). she wanted to feature her oracle cards as well as her camera.
brand photo of Michelle Oost birth photographers and coach with bubbles at the Sunlight Studio in Los Altos, california by Bay ARea Photographer Jen Vazquez
Michelle Ousset a San Jose Birth Photographer and Business Coach
Looking for fresh, modern headshots in the Bay Area? I’m a San Jose headshot photographer who makes the whole process quick and friendly. Whether you need updated photos for your website, LinkedIn, or your brand, I help you look confident and relaxed on camera. Perfect for anyone wanting clean, pro images from a Bay Area photographer who gets what business owners need.
Michelle Ousst a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Newborn Photographer photographed by Jen Vazquez Media in the Bay Area in California
newborn photographer and business coach with green dress and pink mauve sweater holding her nikon Z6ii mirrorless camera for a photoshoot with Jen Vazquez in the Bay Area of Northern California
Photographer with her camera in a white shirt with purple sweat and gray jeans with a black hat being photographed by Jen Vazquez Media in the Bay Area of Northern California San Jose
Photographer with her camera in a white shirt with purple sweat and gray jeans with a black hat being photographed by Jen Vazquez Media in the Bay Area of Northern California San Jose
Photographer with her camera in a white shirt with purple sweat and gray jeans with a black hat being photographed by Jen Vazquez Media in the Bay Area of Northern California San Jose
Photographer and business coach wearing a purple dress and grey sweater drinking coffee from a black coffee cup with florals for a photoshoot with Jen Vazquez in San Jose, California
Photographer with her camera in a white shirt with purple sweat and gray jeans with a black hat being photographed by Jen Vazquez Media in the Bay Area of Northern California San Jose
Photographer with her camera in a white shirt with purple sweat and gray jeans with a black hat being photographed by Jen Vazquez Media in the Bay Area of Northern California San Jose
newborn photographer and business coach with green dress and pink mauve sweater holding her nikon Z6ii mirrorless camera for a photoshoot with Jen Vazquez in the Bay Area of Northern California
Michelle Ousst a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Michelle Ousst a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Michelle Ousst a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Michelle Ousst a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Michelle Ousst a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Michelle Ousst a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography

📌 DON’T FORGET TO PIN IT!

Photoshoot of a birth, newborn, and maternity photographer in San Jose by Jen Vazquez Media in Bay Area in California
Michelle Ooust a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Photoshoot of a birth, newborn, and maternity photographer and business coach in San Jose by Jen Vazquez Media in Bay Area in California
Michelle Ooust a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Photoshoot of a birth, newborn, and maternity photographer and business coach in San Jose by Jen Vazquez Media in Bay Area in California
Michelle Ooust a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Photoshoot of a birth, newborn, and maternity photographer in San Jose by Jen Vazquez Media in Bay Area in California
Michelle Ooust a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography
Photoshoot of a birth and newborn photographer in San Jose by Jen Vazquez Media in Bay Area in California
Michelle Ooust a coach and birth photographer in Los Altos California at The Sunlight Space by brand photographer Jen Vazquez Photography

Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challenge

women in bed with white bedding reading a book jvm stock image

Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challenge

If you’re an ambitious female founder who wants to work smarter (not harder), you’re in the right place. Today I’m sharing the simple, science-backed morning shift I’m testing for 30 days: one screen-free hour right after waking. 

I’m doing it with my co-host, Cinthia Pacheco of Digital Bloom IQ, and I built a Morning Clarity Tracker so we can actually measure how it impacts focus, mood, creativity, and productivity.  We have a free tracker at the bottom!

Why the morning matters (and why I’m changing mine)

Mornings have a special energy. When I roll over and start scrolling news, my day is basically cooked. I’ve been craving more clarity, creativity, and protected time to set the tone before I dive into client work and content. So I’m trying the “one-hour rule”: at the bare minimum, no phone/screens for the first hour after waking.

The one-hour rule (the simple version)

No email, no social, no TV, no news apps—no passive scrolling. Emergencies only if needed. You can still use your device to press play on music or an audiobook without falling into a feed. The goal is zero screen-to-face time so your brain can boot up without cortisol spikes.

Replacement activities menu (pick 1–3)

Instead of scrolling, try:

  • Move your body: light stretching, yoga, a walk outside, or a quick dance session.
  • Nourishing breakfast and real conversation (phones away).
  • Read or listen to a book—educational, inspirational, or purely joyful.
  • Gratitude or brain-dump journaling (3–5 things you’re grateful for + any ideas rushing in).
  • Music to set the vibe.
  • Meditation or breathwork (start with 5–10 minutes; box breathing works wonders).

Plan your 1–3 activities the night before so you don’t replace scrolling with decision fatigue.

How I’m tracking it (because data > vibes)

I created a Morning Clarity Tracker (super easy drop-downs) to log:

  • Wake-up time
  • Activities you chose
  • How you felt (calm, restless, energized, etc.)
  • Any slip-ups (no shame, just notes)
  • Quick reflections

We’ll compare our weekly notes to phone Screen Time or Digital Wellbeing stats so we can see the impact, not just guess.

Weekly check-ins (adjust without judgment)

At the end of each week, ask:

  • Did avoiding screens help my clarity, mood, and energy?
  • Was I more productive?
  • What activities lit me up—and which can I skip?
  • Do my Screen Time screenshots show progress?

Tweak as needed. If an hour spikes your stress, try 30 minutes and build from there.

End-of-month reflection (make it real)

After 30 days, review:

  • Focus, creativity, productivity, and mental health
  • Whether you actually stuck with it (and why)
  • If you’ll keep going—and how to adapt it to your real life

If it “worked” but you still resist it, journal on what’s underneath that. Sometimes the mindset shift is the real work.

Day 1: honest results from both of us

I set up my phone the night before with only Audible open so I could tap play eyes-closed. Full transparency: I felt anxious at first—like I was “wasting” my early work time. Around the 38-minute mark, the anxiety dropped and the rest of the hour felt amazing. Cinthia journaled, ate without multitasking (progress!), and felt noticeably calmer. We’re calling that a win.

Guardrails that help (because…phones are sticky)

  • Phone Screen Time schedules (or apps like Opal) to block socials late at night and early AM
  • Zero notifications except true emergencies
  • A playlist you can start hands-free
  • Accountability—do this with a friend (hi, Voxer buddies)

Try it with us

Pick your 1–3 activities, print or copy the tracker, and give yourself grace. If you slip, note it and keep going. We’ll share a mid-month check-in and a 30-day results episode so you can compare notes with us. 

If you found this helpful, share it with a fellow founder who could use a calmer, clearer morning.

UPDATE: What Happened After 30 Days (Our Honest Results)

If you’ve been wondering, “Okay, but did this actually work for you two?” — here’s the real talk.

Cinthia and I did the Morning Clarity Challenge for all of October. That meant:
No phone, no email, no social, no news, and no work for the first hour of the day. Just the Morning Clarity Tracker, simple habits, and a lot of curiosity.

What changed for us

Here’s what we noticed over the month:

  • The phone habit broke faster than we expected: The first few days felt weird. We both had that “reach for my phone” reflex. But after about 5 days, it was already easier to leave the phone on the nightstand and just start the day.
  • Mornings felt calmer (and our families felt it too): Cinthia found she was way more present with her daughter during breakfast instead of half-listening while scrolling. My husband even said, “Mornings feel easier now. You seem more relaxed.” That was a big sign this was working.
  • We stopped starting the day in panic mode: Before, I would wake up and go straight into email or news — which often meant stress before I even got out of bed. Now, I check urgent things the night before, and my mornings feel like my time again.
  • It became a habit, not a fight: By the middle of the month, we weren’t forcing it. It was just “how we do mornings now.” I even stretched that first hour into two on slower days so I could listen to a book and ease into work.
  • We only “broke” it once: There was one day in October where I slipped and started the day with client messages and email. Guess what? My whole day felt off. That one day was enough proof that the new way was better.

How the tracker helped

The Morning Clarity Tracker wasn’t just a cute extra — it helped us see patterns:

  • Which activities made us feel calm, happy, or focused
  • Which ones we could skip
  • How our mood and energy lined up with less screen time
  • How often we actually stuck to the one-hour rule

When we looked back at notes and phone Screen Time, the data matched how we felt:
Less morning scrolling = more calm, better focus, and nicer mornings for everyone around us.

What We’re Trying Next: 1 Screen-Free Hour at Night

We loved the morning change so much that we’re now testing a night-time version in November.

The goal: One hour at night with no TV, no doom scroll, no social apps — just rest, real life, and winding down.

Here’s what that looks like for us:

  • Pick a “screens off” time: We’re starting with something simple like 10:00 PM. For you, it might be 9:30 PM or even 11:00 PM if you’re usually up late. You can always move it earlier later.
  • Make it a house rule (with some flex): For me and my husband, that looks like:

    • TV off at a set time
    • Phones down unless it’s a true emergency
    • Weekend “free nights” where we can watch a show or play games without rules

  • Swap in real rest, not more noise: Some ideas we’re trying:

    • Reading or listening to a book with phones set aside
    • Talking with our partners instead of zoning out side-by-side on screens
    • Light planning for the next day so mornings feel smoother
    • Simple, quiet hobbies that help our brain slow down

  • Use tools to help your future self: Cinthia uses an app called Opal to block Instagram, WhatsApp, and other time-suck apps after a certain hour. You can also use built-in Screen Time limits on your phone to do the same thing.

The point isn’t to be perfect.
The point is to give your brain and body a real “off” ramp at the end of the day so you’re not going to sleep wired and waking up tired.

Want to Join Us for the Evening Screen-Free Hour?

If you loved the idea of the Morning Clarity Challenge, this is the next step:

  1. Pick your evening “screens off” time for the next 30 days.
  2. Choose 2–3 simple replacement habits (read, talk, stretch, journal, or just rest).
  3. Use the same Morning Clarity Tracker or a fresh page to jot down:

    • What time you turned screens off
    • What you did instead
    • How you felt that night and the next morning

We’ll be checking back in on the podcast with our results, what worked, what didn’t, and how this ties into working smarter as female founders — not burning out on our phones.

👉 Scroll up, grab the tracker from Episode 40, and try the morning and/or evening challenge with us. 

Small shifts like this can quietly change how your whole day feels. 💛

📌 DON’T FORGET TO PIN IT!

Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng

Why SEO + AI Content Matters for Female Founders in 2025

Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />

35 | Why SEO + AI Content Matters for Female Founders in 2025

Hey there! Welcome back to the Marketing Duo Podcast—where Cynthia from Digital Bloom IQ and I (Jen from Jen Vazquez Media) come together to share all the good stuff that helps female founders like you scale smarter, not harder.

This episode dives into a topic that’s evolving quickly: how AI is changing the way we approach SEO and content. If you’ve been stressing about keywords or wondering how AI search will affect your business visibility—this one’s for you.

SEO Isn’t Just About Keywords Anymore

Once upon a time, SEO advice was all about stuffing your content with keywords. Remember when the golden rule was “two to three words repeated everywhere”? Well, those days are behind us. Search engines—and AI models—are smarter now.

Instead of fixating on exact phrases, it’s about writing in a way that answers your audience’s questions clearly and naturally. Think about the intent behind the search, not just the literal words.

Why Intent is Everything

Intent is the new SEO power move. Rather than asking, “Did I use the right keyword enough times?” ask, “Does this piece of content actually give value to my ideal client?”

Google (and AI!) want to serve up content that’s helpful, not robotic. That means your blogs, podcasts, and videos should be framed around the problem your dream client is trying to solve.

Introducing the Search + AI Foundation Setup

Cynthia and her team at Digital Bloom IQ have created something really exciting—a Search + AI Foundation Setup. It’s a hands-on service where they go into your site and set up the foundational SEO and AI visibility you need to start ranking.

The best part? It’s low-cost, high-impact, and completely hands-off. They do the heavy lifting while you stay focused on running your business. It’s designed for solo entrepreneurs and small businesses who don’t have the bandwidth to manage SEO themselves but want results that bring in more clients.

Why This Matters for Female Service Providers

If you’re a service provider, you already know how important it is to get found online. Your dream clients are searching right now—and the way search is shifting means you want to be ready. AI-powered search will prioritize content that’s valuable, authentic, and set up with strong foundations.

So whether you’re brand new in business, pivoting services, or simply too busy to fuss with SEO, this is the perfect way to get your digital house in order before the busy season hits.

DON’T FORGET TO PIN IT!

Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />

Fun Marketing News: Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Fun Marketing News: Pinterest's Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest has achieved an incredible milestone, breaking records in Q4 of 2024. As marketing professionals and business owners, understanding why this matters and how it can impact your business is essential. 

In this post, we’ll break down the key highlights from Pinterest’s latest performance report and explore how you can leverage this momentum to drive growth for your own brand.

Pinterest’s Q4 2024 Performance Overview

Pinterest’s performance in Q4 2024 was nothing short of impressive. Here are the key stats that caught everyone’s attention:

  • Revenue Milestone: Pinterest hit $1.15 billion in revenue for Q4 2024, an 18% increase from the previous year.
  • User Growth: Global Monthly Active Users (MAU) reached 553 million, an 11% year-over-year increase.
  • Net Income Boost: GAAP (Generally Accepted Accounting Principles) net income soared to $1.85 billion in Q4, driven by a $1.6 billion tax benefit.

Why This Matters for Your Business

You might be thinking, “So what if Pinterest made more money?” Here’s why it matters:

  1. More Ad Spend = More Visibility
    The increase in revenue is a direct result of more companies investing in Pinterest ads. This means Pinterest is driving the kind of traffic that businesses want — targeted and actionable.

  2. Higher Engagement from Real Users
    Unlike other platforms that report total user registrations, Pinterest’s 553 million monthly active users represent people actively engaging with the platform — not just signing up and disappearing.

Less Competition, More Opportunity
While Pinterest’s user base is smaller than platforms like Instagram and TikTok, that’s actually an advantage. Less competition means greater visibility for your content and a higher chance of driving targeted traffic.

CEO Insights and Market Confidence

Pinterest’s CEO, Bill Reddy (formerly with Google), highlighted that user engagement is growing, and the platform’s focus on actionable content is benefiting both users and businesses. Following the announcement, Pinterest’s stock jumped over 18%, showing that investors have strong confidence in the platform’s future.

What does this mean for you?

  • More ad spend from big companies means more users on the platform.
  • More users searching for solutions = more potential customers for your business.
  • Pinterest’s projected revenue for Q1 2025 is between $837 million and $852 million, indicating continued growth momentum.

Pinterest’s Long-Term Value for Your Business

Pinterest operates more like a search engine than a social media platform, which means your content has a longer shelf life. Unlike Instagram and TikTok, where posts disappear quickly, Pinterest pins can continue driving traffic for months or even years after they’re posted.

According to a study by Tailwind (a third-party Pinterest scheduling tool), pins reach their peak performance after one year — not three months, which was the previous average. This means the time you invest in creating pins today could pay off for years to come.

How to Capitalize on Pinterest’s Growth

To take advantage of Pinterest’s growing momentum, focus on the following strategies:

✅ Use Keywords Strategically

Just like SEO for blogs, Pinterest relies heavily on keywords. Research and use targeted keywords in your pin descriptions, titles, and boards.

✅ Consistency is Key

Regularly pinning high-quality content increases your visibility and engagement over time.

✅ Invest in Tailwind

Tailwind’s enhanced pin scheduler and new tools (currently in development) are designed to maximize your Pinterest strategy with minimal effort.

The Power of Search Marketing

Pinterest functions like a search engine, similar to YouTube and Google. Unlike Instagram or TikTok, which have short lifespans for content, Pinterest pins remain searchable and effective long-term.

If you’re already investing time into SEO and blogging, Pinterest is a natural extension of that strategy. By creating consistent, keyword-rich content, you can drive evergreen traffic to your website or online store.

Why Now Is the Time to Get Serious About Pinterest

The surge in Pinterest’s performance is a signal that businesses are recognizing its potential as a powerful marketing platform. With more companies investing in ads and the platform showing consistent user growth, now is the time to build your Pinterest strategy.

Small business owners and content creators have a unique opportunity to gain visibility and drive traffic with less effort compared to other platforms. Start pinning, stay consistent, and watch your traffic grow.

Bottom Line

Pinterest’s record-breaking Q4 2024 results reflect a growing trend in search-driven content. The combination of increased ad revenue, rising user engagement, and long-term content value makes Pinterest a smart investment for business owners and marketers.

If you’ve been thinking about adding Pinterest to your marketing strategy, now is the time to dive in. Want help?

Don’t Forget To Pin It!

pinterest pin with a photo of a microphone and pale yellow flowers and words: Why Pinterest is Growing Fast in 2024 on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
photos of two women and words Record Breaking with words on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez. Pinterest's Q4 2024 Performance Explained
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