Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challenge

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Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challenge

If you’re an ambitious female founder who wants to work smarter (not harder), you’re in the right place. Today I’m sharing the simple, science-backed morning shift I’m testing for 30 days: one screen-free hour right after waking. 

I’m doing it with my co-host, Cinthia Pacheco of Digital Bloom IQ, and I built a Morning Clarity Tracker so we can actually measure how it impacts focus, mood, creativity, and productivity.  We have a free tracker at the bottom!

Why the morning matters (and why I’m changing mine)

Mornings have a special energy. When I roll over and start scrolling news, my day is basically cooked. I’ve been craving more clarity, creativity, and protected time to set the tone before I dive into client work and content. So I’m trying the “one-hour rule”: at the bare minimum, no phone/screens for the first hour after waking.

The one-hour rule (the simple version)

No email, no social, no TV, no news apps—no passive scrolling. Emergencies only if needed. You can still use your device to press play on music or an audiobook without falling into a feed. The goal is zero screen-to-face time so your brain can boot up without cortisol spikes.

Replacement activities menu (pick 1–3)

Instead of scrolling, try:

  • Move your body: light stretching, yoga, a walk outside, or a quick dance session.
  • Nourishing breakfast and real conversation (phones away).
  • Read or listen to a book—educational, inspirational, or purely joyful.
  • Gratitude or brain-dump journaling (3–5 things you’re grateful for + any ideas rushing in).
  • Music to set the vibe.
  • Meditation or breathwork (start with 5–10 minutes; box breathing works wonders).

Plan your 1–3 activities the night before so you don’t replace scrolling with decision fatigue.

How I’m tracking it (because data > vibes)

I created a Morning Clarity Tracker (super easy drop-downs) to log:

  • Wake-up time
  • Activities you chose
  • How you felt (calm, restless, energized, etc.)
  • Any slip-ups (no shame, just notes)
  • Quick reflections

We’ll compare our weekly notes to phone Screen Time or Digital Wellbeing stats so we can see the impact, not just guess.

Weekly check-ins (adjust without judgment)

At the end of each week, ask:

  • Did avoiding screens help my clarity, mood, and energy?
  • Was I more productive?
  • What activities lit me up—and which can I skip?
  • Do my Screen Time screenshots show progress?

Tweak as needed. If an hour spikes your stress, try 30 minutes and build from there.

End-of-month reflection (make it real)

After 30 days, review:

  • Focus, creativity, productivity, and mental health
  • Whether you actually stuck with it (and why)
  • If you’ll keep going—and how to adapt it to your real life

If it “worked” but you still resist it, journal on what’s underneath that. Sometimes the mindset shift is the real work.

Day 1: honest results from both of us

I set up my phone the night before with only Audible open so I could tap play eyes-closed. Full transparency: I felt anxious at first—like I was “wasting” my early work time. Around the 38-minute mark, the anxiety dropped and the rest of the hour felt amazing. Cinthia journaled, ate without multitasking (progress!), and felt noticeably calmer. We’re calling that a win.

Guardrails that help (because…phones are sticky)

  • Phone Screen Time schedules (or apps like Opal) to block socials late at night and early AM
  • Zero notifications except true emergencies
  • A playlist you can start hands-free
  • Accountability—do this with a friend (hi, Voxer buddies)

Try it with us

Pick your 1–3 activities, print or copy the tracker, and give yourself grace. If you slip, note it and keep going. We’ll share a mid-month check-in and a 30-day results episode so you can compare notes with us. 

If you found this helpful, share it with a fellow founder who could use a calmer, clearer morning.

UPDATE: What Happened After 30 Days (Our Honest Results)

If you’ve been wondering, “Okay, but did this actually work for you two?” — here’s the real talk.

Cinthia and I did the Morning Clarity Challenge for all of October. That meant:
No phone, no email, no social, no news, and no work for the first hour of the day. Just the Morning Clarity Tracker, simple habits, and a lot of curiosity.

What changed for us

Here’s what we noticed over the month:

  • The phone habit broke faster than we expected: The first few days felt weird. We both had that “reach for my phone” reflex. But after about 5 days, it was already easier to leave the phone on the nightstand and just start the day.
  • Mornings felt calmer (and our families felt it too): Cinthia found she was way more present with her daughter during breakfast instead of half-listening while scrolling. My husband even said, “Mornings feel easier now. You seem more relaxed.” That was a big sign this was working.
  • We stopped starting the day in panic mode: Before, I would wake up and go straight into email or news — which often meant stress before I even got out of bed. Now, I check urgent things the night before, and my mornings feel like my time again.
  • It became a habit, not a fight: By the middle of the month, we weren’t forcing it. It was just “how we do mornings now.” I even stretched that first hour into two on slower days so I could listen to a book and ease into work.
  • We only “broke” it once: There was one day in October where I slipped and started the day with client messages and email. Guess what? My whole day felt off. That one day was enough proof that the new way was better.

How the tracker helped

The Morning Clarity Tracker wasn’t just a cute extra — it helped us see patterns:

  • Which activities made us feel calm, happy, or focused
  • Which ones we could skip
  • How our mood and energy lined up with less screen time
  • How often we actually stuck to the one-hour rule

When we looked back at notes and phone Screen Time, the data matched how we felt:
Less morning scrolling = more calm, better focus, and nicer mornings for everyone around us.

What We’re Trying Next: 1 Screen-Free Hour at Night

We loved the morning change so much that we’re now testing a night-time version in November.

The goal: One hour at night with no TV, no doom scroll, no social apps — just rest, real life, and winding down.

Here’s what that looks like for us:

  • Pick a “screens off” time: We’re starting with something simple like 10:00 PM. For you, it might be 9:30 PM or even 11:00 PM if you’re usually up late. You can always move it earlier later.
  • Make it a house rule (with some flex): For me and my husband, that looks like:

    • TV off at a set time
    • Phones down unless it’s a true emergency
    • Weekend “free nights” where we can watch a show or play games without rules

  • Swap in real rest, not more noise: Some ideas we’re trying:

    • Reading or listening to a book with phones set aside
    • Talking with our partners instead of zoning out side-by-side on screens
    • Light planning for the next day so mornings feel smoother
    • Simple, quiet hobbies that help our brain slow down

  • Use tools to help your future self: Cinthia uses an app called Opal to block Instagram, WhatsApp, and other time-suck apps after a certain hour. You can also use built-in Screen Time limits on your phone to do the same thing.

The point isn’t to be perfect.
The point is to give your brain and body a real “off” ramp at the end of the day so you’re not going to sleep wired and waking up tired.

Want to Join Us for the Evening Screen-Free Hour?

If you loved the idea of the Morning Clarity Challenge, this is the next step:

  1. Pick your evening “screens off” time for the next 30 days.
  2. Choose 2–3 simple replacement habits (read, talk, stretch, journal, or just rest).
  3. Use the same Morning Clarity Tracker or a fresh page to jot down:

    • What time you turned screens off
    • What you did instead
    • How you felt that night and the next morning

We’ll be checking back in on the podcast with our results, what worked, what didn’t, and how this ties into working smarter as female founders — not burning out on our phones.

👉 Scroll up, grab the tracker from Episode 40, and try the morning and/or evening challenge with us. 

Small shifts like this can quietly change how your whole day feels. 💛

📌 DON’T FORGET TO PIN IT!

Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng
Try Jeff Bezos’ 1-Hour Morning Rule with Us: The 30-Day Clarity Challeng

Social Sessions

Social Sessions with Jen Vazquez Media

Social Sessions: Mini Brand Photoshoots + Content Creation for Small Biz Owners

     ✨ Fresh photos, scroll-stopping content, and a confidence boost — all in 90 minutes. ✨. 
     💖 Early Bird Price: $250 until September 10th! (regularly $350)

What’s Included

  • 1.5 hour group experience (photos + networking + content creation)

  • 3 outfit changes for variety + versatility

  • Professional headshots + lifestyle images

  • Behind-the-scenes video clips

  • Content Creation Workbook — with prompts + strategies to turn your BTS clips into Reels + TikToks that actually attract your dream clients

  • 15 edited images (you choose your favorites from your gallery)

Why Social Sessions?

Social Sessions aren’t just mini photo shoots — they’re a confidence-boosting content party.

✔️ Affordable and efficient — no all-day shoot required
✔️ Three looks in one session for variety
✔️ Leave with both photos AND a plan to market with them
✔️ Meet like-minded creatives + small biz owners (your next client might be in the room!)

Investment

✨ These are $350

VIP Upgrade (Pre-Session) → +$300

  • ALL the images in the gallery

  • 3 Reels created for you, ready to post

  • Best value: $697 total

After-Session Upgrade → +$400

  • ALL images from your session (no reels)

How It Works

  • Welcome + Networking (15 minutes)
    Meet the group, share what you do, and get hyped!

  • Mini Shoot Rounds
    Everyone rotates through 3 quick rounds (one per outfit).

  • Wrap-Up
    Leave with content, connections, and a confidence boost.

Don’t Forget to Pin It!

Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media

Why SEO + AI Content Matters for Female Founders in 2025

Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />

35 | Why SEO + AI Content Matters for Female Founders in 2025

Hey there! Welcome back to the Marketing Duo Podcast—where Cynthia from Digital Bloom IQ and I (Jen from Jen Vazquez Media) come together to share all the good stuff that helps female founders like you scale smarter, not harder.

This episode dives into a topic that’s evolving quickly: how AI is changing the way we approach SEO and content. If you’ve been stressing about keywords or wondering how AI search will affect your business visibility—this one’s for you.

SEO Isn’t Just About Keywords Anymore

Once upon a time, SEO advice was all about stuffing your content with keywords. Remember when the golden rule was “two to three words repeated everywhere”? Well, those days are behind us. Search engines—and AI models—are smarter now.

Instead of fixating on exact phrases, it’s about writing in a way that answers your audience’s questions clearly and naturally. Think about the intent behind the search, not just the literal words.

Why Intent is Everything

Intent is the new SEO power move. Rather than asking, “Did I use the right keyword enough times?” ask, “Does this piece of content actually give value to my ideal client?”

Google (and AI!) want to serve up content that’s helpful, not robotic. That means your blogs, podcasts, and videos should be framed around the problem your dream client is trying to solve.

Introducing the Search + AI Foundation Setup

Cynthia and her team at Digital Bloom IQ have created something really exciting—a Search + AI Foundation Setup. It’s a hands-on service where they go into your site and set up the foundational SEO and AI visibility you need to start ranking.

The best part? It’s low-cost, high-impact, and completely hands-off. They do the heavy lifting while you stay focused on running your business. It’s designed for solo entrepreneurs and small businesses who don’t have the bandwidth to manage SEO themselves but want results that bring in more clients.

Why This Matters for Female Service Providers

If you’re a service provider, you already know how important it is to get found online. Your dream clients are searching right now—and the way search is shifting means you want to be ready. AI-powered search will prioritize content that’s valuable, authentic, and set up with strong foundations.

So whether you’re brand new in business, pivoting services, or simply too busy to fuss with SEO, this is the perfect way to get your digital house in order before the busy season hits.

DON’T FORGET TO PIN IT!

Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />

Fun Marketing News: Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Fun Marketing News: Pinterest's Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest has achieved an incredible milestone, breaking records in Q4 of 2024. As marketing professionals and business owners, understanding why this matters and how it can impact your business is essential. 

In this post, we’ll break down the key highlights from Pinterest’s latest performance report and explore how you can leverage this momentum to drive growth for your own brand.

Pinterest’s Q4 2024 Performance Overview

Pinterest’s performance in Q4 2024 was nothing short of impressive. Here are the key stats that caught everyone’s attention:

  • Revenue Milestone: Pinterest hit $1.15 billion in revenue for Q4 2024, an 18% increase from the previous year.
  • User Growth: Global Monthly Active Users (MAU) reached 553 million, an 11% year-over-year increase.
  • Net Income Boost: GAAP (Generally Accepted Accounting Principles) net income soared to $1.85 billion in Q4, driven by a $1.6 billion tax benefit.

Why This Matters for Your Business

You might be thinking, “So what if Pinterest made more money?” Here’s why it matters:

  1. More Ad Spend = More Visibility
    The increase in revenue is a direct result of more companies investing in Pinterest ads. This means Pinterest is driving the kind of traffic that businesses want — targeted and actionable.

  2. Higher Engagement from Real Users
    Unlike other platforms that report total user registrations, Pinterest’s 553 million monthly active users represent people actively engaging with the platform — not just signing up and disappearing.

Less Competition, More Opportunity
While Pinterest’s user base is smaller than platforms like Instagram and TikTok, that’s actually an advantage. Less competition means greater visibility for your content and a higher chance of driving targeted traffic.

CEO Insights and Market Confidence

Pinterest’s CEO, Bill Reddy (formerly with Google), highlighted that user engagement is growing, and the platform’s focus on actionable content is benefiting both users and businesses. Following the announcement, Pinterest’s stock jumped over 18%, showing that investors have strong confidence in the platform’s future.

What does this mean for you?

  • More ad spend from big companies means more users on the platform.
  • More users searching for solutions = more potential customers for your business.
  • Pinterest’s projected revenue for Q1 2025 is between $837 million and $852 million, indicating continued growth momentum.

Pinterest’s Long-Term Value for Your Business

Pinterest operates more like a search engine than a social media platform, which means your content has a longer shelf life. Unlike Instagram and TikTok, where posts disappear quickly, Pinterest pins can continue driving traffic for months or even years after they’re posted.

According to a study by Tailwind (a third-party Pinterest scheduling tool), pins reach their peak performance after one year — not three months, which was the previous average. This means the time you invest in creating pins today could pay off for years to come.

How to Capitalize on Pinterest’s Growth

To take advantage of Pinterest’s growing momentum, focus on the following strategies:

✅ Use Keywords Strategically

Just like SEO for blogs, Pinterest relies heavily on keywords. Research and use targeted keywords in your pin descriptions, titles, and boards.

✅ Consistency is Key

Regularly pinning high-quality content increases your visibility and engagement over time.

✅ Invest in Tailwind

Tailwind’s enhanced pin scheduler and new tools (currently in development) are designed to maximize your Pinterest strategy with minimal effort.

The Power of Search Marketing

Pinterest functions like a search engine, similar to YouTube and Google. Unlike Instagram or TikTok, which have short lifespans for content, Pinterest pins remain searchable and effective long-term.

If you’re already investing time into SEO and blogging, Pinterest is a natural extension of that strategy. By creating consistent, keyword-rich content, you can drive evergreen traffic to your website or online store.

Why Now Is the Time to Get Serious About Pinterest

The surge in Pinterest’s performance is a signal that businesses are recognizing its potential as a powerful marketing platform. With more companies investing in ads and the platform showing consistent user growth, now is the time to build your Pinterest strategy.

Small business owners and content creators have a unique opportunity to gain visibility and drive traffic with less effort compared to other platforms. Start pinning, stay consistent, and watch your traffic grow.

Bottom Line

Pinterest’s record-breaking Q4 2024 results reflect a growing trend in search-driven content. The combination of increased ad revenue, rising user engagement, and long-term content value makes Pinterest a smart investment for business owners and marketers.

If you’ve been thinking about adding Pinterest to your marketing strategy, now is the time to dive in. Want help?

Don’t Forget To Pin It!

pinterest pin with a photo of a microphone and pale yellow flowers and words: Why Pinterest is Growing Fast in 2024 on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
photos of two women and words Record Breaking with words on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez. Pinterest's Q4 2024 Performance Explained
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words on a pale creme background on a pinterest pin  Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

Pinterest Spring Trends 2025: What’s Hot & How to Market It

flowers pinks lavener in a white vase

Pinterest Spring Trends 2025: What’s Hot & How to Market It

Spring is just around the corner, and Pinterest users are already planning their next moves. Whether it’s updating wardrobes, redecorating homes, or preparing for vacations, searches related to spring are skyrocketing. With over 537 million monthly active users, Pinterest is a powerful tool for identifying trends before they take off elsewhere.

If you’re a business owner or content creator, leveraging Pinterest trends can help you stay ahead of the curve. Let’s dive into this week’s top Pinterest trends and how you can use them to grow your business.

Key Pinterest Trends This Week

Here are some of the biggest Pinterest search increases over the past few weeks:

 ✅ Nature Photography: 4x increase in searches for amazing nature photos
Fashion: 2.5x increase in searches for winter-to-spring transition outfits
DIY Home Decor: 160% increase in searches for DIY wind chimes
Men’s Fashion: 90% increase in searches for spring outfits for men
Mardi Gras: 70% increase in searches for Mardi Gras food

These trends highlight a shift toward seasonal transitions, travel, and home refreshes, making now the perfect time to create content around these topics.

Category Trend: New Season, New Look

People are eager to refresh their style and surroundings. Here’s what’s trending in fashion and home decor:

Women’s Fashion Trends

 📌 2.5x increase in searches for winter-to-spring transition outfits
📌 2.5x increase in baggy leggings
📌 80% increase in searches for spring dresses
📌 75% increase in searches for spring capsule wardrobes

Men’s Fashion Trends

 📌 90% increase in searches for spring outfits for men
📌 45% increase in searches for jorts (jean shorts)
📌 45% increase in denim blazer outfits
📌 30% increase in gray sweatpants outfit ideas

Home Decor Trends

 📌 165% increase in searches for green vanities
📌 160% increase in DIY wind chimes
📌 155% increase in wildflower tablescapes
📌 65% increase in spring porch decor

💡 Marketing Tip: If you’re in the fashion or home decor space, now’s the time to create Pinterest content featuring spring outfit ideas, DIY decor, and seasonal refresh tips.

Struggling to get leads from Pinterest? Let’s change that!

If you’ve been pinning without seeing real results, it’s time to take a strategic approach! My Pinterest Trends Challenge will show you exactly how to use trending content to boost your visibility, drive more traffic, and turn Pinterest into a lead-generating machine—without paid ads!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Regional Pinterest Trends

Different regions of the U.S. are preparing for spring in unique ways.

Midwest: Spring Home Refresh

 🏡 150% increase in searches for spring decorating ideas
🏡 145% increase in spring decor
🏡 135% increase in deck ideas
🏡 125% increase in sunroom ideas

Northeast: Vacation Mode On

 🏝️ 3x increase in searches for Aruba vacation outfits
🏝️ 2x increase in vacation nail designs
🏝️ 165% increase in tropical vacation outfits
🏝️ 135% increase in beach house decor

West Coast: Weather-Ready Wardrobes

 🌬️ 3x increase in searches for windy day outfits
🌧️ 145% increase in searches for rain boots outfits
🧥 165% increase in searches for windbreaker outfits
👕 125% increase in spring outfit ideas

Southeast: Relaxation Vibes

 🌊 150% increase in pool deck decorating ideas
🌿 135% increase in spring front porch decor
🏊 135% increase in pool landscaping ideas
🪑 130% increase in searches for porch swings

💡 Marketing Tip: If you target specific regions, tailor your content to reflect these location-based trends.

Mardi Gras Spotlight

With New Orleans hosting major events, Mardi Gras-related searches have surged:

 🎭 140% increase in searches for New Orleans food
🎨 70% increase in Mardi Gras makeup ideas
🥘 70% increase in Mardi Gras food
👗 50% increase in Mardi Gras outfits
💅 45% increase in Mardi Gras nail designs
🎉 35% increase in Mardi Gras party inspiration

💡 Marketing Tip: If your brand is in the food, beauty, or fashion industry, now is the time to post Mardi Gras-themed content for increased visibility.

board on Pinterest called Aesthetic organization DIYs

Featured Pinterest Board: Spring Cleaning

Spring isn’t just about fashion and decor—it’s also about getting organized! Pinterest users are looking for aesthetic organization ideas, from jewelry displays to skateboard shelves.

Check out the Pinterest Board here!

Final Thoughts

Pinterest is a powerful tool for predicting trends before they go mainstream. By leveraging these insights, you can create timely, engaging content that resonates with your audience.

📌 Want to learn how to use Pinterest Trends for your business?  Join the Pinterest Trends Challenge: https://learn.jenvazquez.com/challenge

Stay ahead of the trends, and I’ll see you next week!

Don’t Forget to Pin It!

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tulips in orange with blue sky and words: How to Use Pinterest Trends for Marketing in 2025 by Marketing Strategy Academy Podcast with Jen Vazquez
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