Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

a bunch of pinterest for the blog Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Hey — let’s get this party started! Pinterest just dropped their 2026 trend report, and honestly… it’s good. Like, really good. If you want your content to stand out next year, stay ahead of the curve, and actually create posts people are searching for, you’re in the right place.

I’m Jen, and I help service providers get more leads without posting every single day. I’ve used Pinterest since the invite-only beta days back in 2009, and I’ve seen firsthand how predictable this platform is when you understand search behavior.

This year’s report centers on three major themes: non-conformity, self-preservation, and escapism + play — which makes total sense because people want comfort, joy, and identity more than ever.

Let’s dig in.

What Is Pinterest Predicts (and Why It’s a Big Deal)?

Pinterest Predicts is Pinterest’s annual trend forecast built from real user behavior — not opinions, not vibes, not a random brainstorm. They analyze billions of searches and saves to spot what’s rising across beauty, home, food, fashion, travel, and lifestyle.

They look at:

  • What people are searching for
  • What they’re saving
  • What’s rising month over month
  • What’s becoming a global trend

And here’s the kicker — Pinterest has been accurate 80% of the time over the past few years. So when they say something is trending… it’s coming.

For service providers, that means this report is basically your shortcut to:

  • Knowing what visuals and topics will take off next year
  • Planning content before the trends hit the mainstream
  • Creating pins, blogs, and videos people are already curious about
  • Building offers aligned with what your future clients want

This is the good stuff.

Pinterest Predicts 2026 — All 21 Trends with Better Descriptions

Here are the full trends directly from Pinterest’s 2026 report, rewritten to be simple, clear, and helpful for your audience.

1. Cool Blue

Soft, icy, glacier-inspired blues showing up in beauty, weddings, drinks, events, and home. Calm, clean, almost futuristic. Great if you want your brand to feel fresh, clear, and grounded.

2. Gimme Gummy

A full-on texture moment. Think squishy, jelly, rubbery, glossy shapes — nails, phone cases, packaging, beauty looks. Perfect if you create fun, playful, sensory content or want your visuals to feel “touchable.”

3. Vamp Romantic

Moody, dark, emotional romance vibes. Deep reds, lace, candlelight, vintage glam, almost gothic but pretty. Fantastic for photographers, beauty pros, and anyone leaning into dramatic, emotional storytelling.

4. Neo Deco

A bold, glam revival of Art Deco: sleek geometry, chrome and brass, sharp lines, rich tones. Shows up in interiors, weddings, brand design, and events. Great if you want your brand to feel luxe, polished, and a little extra.

5. Pen Pals

Analog connection is back: letter writing, pretty stationery, filled-out postcards, journaling, and slow, intentional notes. Perfect for coaches, therapists, organizers, or anyone who talks about reflection, habits, or slowing down.

6. Darecations

Travel for the thrill, not just the rest. Think rafting, canyons, racing, adventure sports, and “I did something big” trips. Great for travel pros, retreat hosts, coaches, or anyone tying growth to courage and adventure.

7. Glamoratti

Maximalist ’80s glam: sequins, sparkle, big silhouettes, bold color, “too much” in a fun way. Amazing for event pros, brand photographers, and style experts who love bold, statement visuals.

8. Wilderkind

Delicate animal + nature aesthetic — butterflies, soft creature prints, subtle animal motifs, forest elements. Lovely for kids brands, family photographers, nature-inspired businesses, and soft storytelling visuals.

9. Laced Up

Doilies, lace, delicate trims, crochet, and old-school textile details. This shows up in fashion, table styling, weddings, and home. Great for brands that lean soft, romantic, sentimental, or vintage.

10. Brooched

Vintage brooches and pins as the star accessory — on blazers, hats, coats, bags, even hair. Nostalgic but playful. Stylists, photographers, and fashion/branding pros can have a lot of fun with this.

11. Glitchy Glam

Beauty and visuals that “miss the mark” on purpose — mismatched eyeliner, off-center shapes, broken graphics, distorted filters. Ideal for creators who want to talk about perfectionism, creativity, or embracing the mess.

IMAGE FOR BLOG Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

Need Help?

If you want help with Pinterest next year, you’ve got two options:

Done-for-you management: We design your pins, set your strategy, and post everything for you so you don’t have to lift a finger.

DIY inside The Club: Templates, coaching, support, and simple step-by-step help to keep you consistent without burning out.  Come on in — it’s so much fun and it’s the easiest way to build a lead system you can trust.

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />

12. Afrohemian Decor

Bold, bright, natural decor that blends African and boho — think woven baskets, rich prints, cultural textiles, plants, and layered textures. Perfect for home-focused brands, photographers, or anyone leaning into warm, cultural, lived-in spaces.

13. Mystic Outlands

Fairytale meets fever dream: misty forests, castles, glowing mushrooms, moody landscapes, fantasy travel. Great for retreats, travel brands, spiritual/wellness businesses, and magical brand visuals.

14. FunHaus

Elevated circus energy — stripes, bold shapes, playful layouts, “big top” vibes without looking like a kids’ party. Amazing for brands that want to feel fun, quirky, and slightly chaotic in a good way.

15. Poetcore

Soft, bookish, writer energy — journals, fountain pens, stacks of books, cozy nooks, long coats, satchels. Ideal for copywriters, coaches, educators, and anyone whose brand leans thoughtful, introspective, or quietly powerful.

16. Throwback Kid

Nostalgic kids’ outfits and toys inspired by past decades. Simple play, bold colors, classic shapes. Perfect for family photographers, educators, kid-focused businesses, and brands talking to millennial parents.

17. Scent Stacking

Layered fragrances instead of one “signature” scent — people building custom combos with mists, perfumes, oils. Nice hook for beauty pros, self-care brands, and anyone talking about “building your unique vibe.”

18. Cabbage Crush

Cabbage is the new cauliflower. Tacos, dumplings, kimchi, slaws, soups, roasted sides — budget-friendly, pretty, and versatile. Great for wellness pros, nutritionists, food creators, or anyone using food in content.

19. Opera Aesthetic

Opulent, dramatic, night-at-the-opera energy. Floor-length dresses, velvet, pearls, gloves, dramatic lighting. Perfect for luxury brands, photographers, event pros, and anyone leaning glamorous.

20. Khaki Coded

Desert-inspired utility style — khaki, sand tones, structured outerwear, pockets, cargo, and field details. Great for brands that want to feel grounded, capable, practical, and outdoorsy.

21. Extra Celestial

Sci-fi inspired looks and environments — holographic textures, space-y shapes, metallic touches, “straight out of a sci-fi movie” visuals. Ideal for tech, creative businesses, futurist brands, or anyone playing with bold, dreamy visuals.

Why Service-Based Businesses Should Care

If you want leads in 2026, here’s the simple truth:

Trends influence what people click.
Clicks turn into traffic.
Traffic turns into leads.

Pinterest is a search engine — like Google — so it knows what people are thinking about and planning next. This isn’t “cute ideas for a vision board.” This is user intent.

Here’s why it matters for your business:

You can stand out with fresh, on-trend visuals

Small shifts — colors, shapes, textures — make your pins feel new and clickable.

You understand what people will be searching for

This helps you create content that answers the demand before it spikes.

You build offers, blogs, and videos aligned with what people want

Your content becomes “yes, THAT’S it” instead of “ehhh, maybe later.”

You position your brand as the one who “gets it”

You don’t need to follow all 21 trends.
Just pick a few that feel like you!

12. Afrohemian Decor Bold, bright, natural decor that blends African and boho — think woven baskets, rich prints, cultural textiles, plants, and layered textures. Perfect for home-focused brands, photographers, or anyone leaning into warm, cultural, lived-in spaces. 13. Mystic Outlands Fairytale meets fever dream: misty forests, castles, glowing mushrooms, moody landscapes, fantasy travel. Great for retreats, travel brands, spiritual/wellness businesses, and magical brand visuals. 14. FunHaus Elevated circus energy — stripes, bold shapes, playful layouts, “big top” vibes without looking like a kids’ party. Amazing for brands that want to feel fun, quirky, and slightly chaotic in a good way. 15. Poetcore Soft, bookish, writer energy — journals, fountain pens, stacks of books, cozy nooks, long coats, satchels. Ideal for copywriters, coaches, educators, and anyone whose brand leans thoughtful, introspective, or quietly powerful. 16. Throwback Kid Nostalgic kids’ outfits and toys inspired by past decades. Simple play, bold colors, classic shapes. Perfect for family photographers, educators, kid-focused businesses, and brands talking to millennial parents. 17. Scent Stacking Layered fragrances instead of one “signature” scent — people building custom combos with mists, perfumes, oils. Nice hook for beauty pros, self-care brands, and anyone talking about “building your unique vibe.” 18. Cabbage Crush Cabbage is the new cauliflower. Tacos, dumplings, kimchi, slaws, soups, roasted sides — budget-friendly, pretty, and versatile. Great for wellness pros, nutritionists, food creators, or anyone using food in content. 19. Opera Aesthetic Opulent, dramatic, night-at-the-opera energy. Floor-length dresses, velvet, pearls, gloves, dramatic lighting. Perfect for luxury brands, photographers, event pros, and anyone leaning glamorous. 20. Khaki Coded Desert-inspired utility style — khaki, sand tones, structured outerwear, pockets, cargo, and field details. Great for brands that want to feel grounded, capable, practical, and outdoorsy. 21. Extra Celestial Sci-fi inspired looks and environments — holographic textures, space-y shapes, metallic touches, “straight out of a sci-fi movie” visuals. Ideal for tech, creative businesses, futurist brands, or anyone playing with bold, dreamy visuals. Why Service-Based Businesses Should Care If you want leads in 2026, here’s the simple truth: Trends influence what people click. Clicks turn into traffic. Traffic turns into leads. Pinterest is a search engine — like Google — so it knows what people are thinking about and planning next. This isn’t “cute ideas for a vision board.” This is user intent. Here’s why it matters for your business: You can stand out with fresh, on-trend visuals Small shifts — colors, shapes, textures — make your pins feel new and clickable. You understand what people will be searching for This helps you create content that answers the demand before it spikes. You build offers, blogs, and videos aligned with what people want Your content becomes “yes, THAT’S it” instead of “ehhh, maybe later.” You position your brand as the one who “gets it” You don’t need to follow all 21 trends. Just pick a few that feel like you. Quick + Easy Ways Service Providers Can Use These Trends Don’t worry — you don’t need a full rebrand or a huge overhaul. Tiny shifts can make your brand feel current, fresh, and super clickable next year. Here are simple ways to use these 2026 trends in your business: Update Your Brand Visuals (Without Starting Over) You can add small touches from these trends to refresh your look: Use Cool Blue, Poetcore neutrals, or Neo Deco gold tones for header graphics, buttons, or banners. Try Fun Haus or Gimme Gummy shapes for playful backgrounds or pop-out elements. Incorporate Extra Celestial sparkles or soft gradients in highlight covers or Canva templates. These are tiny updates that make your brand feel aligned with where your audience is going. Refresh Your Website for 2026 A few simple swaps go a long way: Replace outdated stock photos with nature-forward, Wilderkind-inspired images or soft, airy Cool Blue photos. Add lace textures (Laced Up) or minimal Deco lines (Neo Deco) as subtle accents on section dividers. Use handwritten fonts or stationery-inspired elements (Pen Pals) for testimonials or blog graphics. Your site will feel modern without losing your core brand. Give Your Social Content a Trendy Twist You don’t need new ideas — just new styling: Try “perfectly imperfect” layouts for Reels or carousels inspired by Glitchy Glam. Use Throwback Kid nostalgia for before/after posts, storytelling, or brand history content. Add Opera Aesthetic drama (rich colors, bold type) to promo graphics or launch slides. Make fun, playful visuals using Fun Haus stripes or shapes. These small updates help your posts blend in with what people are already loving. Refresh Your Pinterest Strategy Pinterest LOVES trends — so give the algorithm what it wants. Build themed boards around trends your clients might search: Cool Blue Weddings, Poetcore Branding, Afrohemian Home Office Inspiration, or Adventure Sessions (Darecation). Use trend language in your pin titles and descriptions to match search intent. Add trend-inspired backgrounds or overlays to your pin templates. This makes your content more discoverable right away. Inspire Your Client Work These trends work great for photographers, coaches, wedding pros, designers, and creative service providers. Photographers → offer mini sessions with Opera Aesthetic, Extra Celestial, Poetcore, or Cool Blue styling. Wedding pros → create planning guides tied to Neo Deco, Extra Celestial, Cool Blue, or Laced Up themes. Coaches → use Pen Pals or Poetcore vibes for journaling prompts or mindset content. Designers → use Afrohemian, Neo Deco, or Hypertek palettes in branding projects. You get to show that your work is current and deeply in tune with what people want. Create Trend-Based Lead Magnets or Content A few ideas you can make in an afternoon: A “2026 Trend Mood Board” for your niche A guide: “How to Use Pinterest Trends in Your Service-Based Business” A Reel series where each video breaks down a trend in 20 seconds A blog on “Which 2026 Trend Fits Your Brand Personality?” People LOVE trend content because it’s easy to understand and fun to share. Don’t forget: Tiny tweaks create big reach. I want to thank Pinterest for compiling all this date Pinterest Predicts 2026: https://business.pinterest.com/pinterest-predicts/ Tactical Tips: https://business.pinterest.com/pinterest-predicts/for-businesses/#get-tactical-tips Playbook: https://business.pinterest.com/pdf/pinterest-predicts/2026-marketing-playbook/

Quick + Easy Ways Service Providers Can Use These Trends

Don’t worry — you don’t need a full rebrand or a huge overhaul. Tiny shifts can make your brand feel current, fresh, and super clickable next year.

Here are simple ways to use these 2026 trends in your business:

Update Your Brand Visuals (Without Starting Over)

You can add small touches from these trends to refresh your look:

  • Use Cool Blue, Poetcore neutrals, or Neo Deco gold tones for header graphics, buttons, or banners.
  • Try Fun Haus or Gimme Gummy shapes for playful backgrounds or pop-out elements.
  • Incorporate Extra Celestial sparkles or soft gradients in highlight covers or Canva templates.

These are tiny updates that make your brand feel aligned with where your audience is going.

Refresh Your Website for 2026

A few simple swaps go a long way:

  • Replace outdated stock photos with nature-forward, Wilderkind-inspired images or soft, airy Cool Blue photos.
  • Add lace textures (Laced Up) or minimal Deco lines (Neo Deco) as subtle accents on section dividers.
  • Use handwritten fonts or stationery-inspired elements (Pen Pals) for testimonials or blog graphics.

Your site will feel modern without losing your core brand.

Give Your Social Content a Trendy Twist

You don’t need new ideas — just new styling:

  • Try “perfectly imperfect” layouts for Reels or carousels inspired by Glitchy Glam.
  • Use Throwback Kid nostalgia for before/after posts, storytelling, or brand history content.
  • Add Opera Aesthetic drama (rich colors, bold type) to promo graphics or launch slides.
  • Make fun, playful visuals using Fun Haus stripes or shapes.

These small updates help your posts blend in with what people are already loving.

Refresh Your Pinterest Strategy

Pinterest LOVES trends — so give the algorithm what it wants.

  • Build themed boards around trends your clients might search: Cool Blue Weddings, Poetcore Branding, Afrohemian Home Office Inspiration, or Adventure Sessions (Darecation).
  • Use trend language in your pin titles and descriptions to match search intent.
  • Add trend-inspired backgrounds or overlays to your pin templates.

This makes your content more discoverable right away.

Inspire Your Client Work

These trends work great for photographers, coaches, wedding pros, designers, and creative service providers.

  • Photographers → offer mini sessions with Opera Aesthetic, Extra Celestial, Poetcore, or Cool Blue styling.
  • Wedding pros → create planning guides tied to Neo Deco, Extra Celestial, Cool Blue, or Laced Up themes.
  • Coaches → use Pen Pals or Poetcore vibes for journaling prompts or mindset content.
  • Designers → use Afrohemian, Neo Deco, or Hypertek palettes in branding projects.

You get to show that your work is current and deeply in tune with what people want.

Create Trend-Based Lead Magnets or Content

A few ideas you can make in an afternoon:

  • A “2026 Trend Mood Board” for your niche
  • A guide: “How to Use Pinterest Trends in Your Service-Based Business”
  • A Reel series where each video breaks down a trend in 20 seconds
  • A blog on “Which 2026 Trend Fits Your Brand Personality?”

People LOVE trend content because it’s easy to understand and fun to share.  Don’t forget: Tiny tweaks create big reach.

I want to thank Pinterest for compiling all this date

Pinterest Predicts 2026: https://business.pinterest.com/pinterest-predicts/ 

Tactical Tips: https://business.pinterest.com/pinterest-predicts/for-businesses/#get-tactical-tips 

Playbook: https://business.pinterest.com/pdf/pinterest-predicts/2026-marketing-playbook/ 

📌 DON’T FORGET TO PIN IT!

Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year<br />
Pinterest Predicts 2026: The Trends Service Providers Should Use to Grow Faster Next Year

Your Ultimate Guide to Planning for 2025: A Fresh Approach to Marketing Strategy

pin with words: Your Ultimate Guide to Planning for 2025_ A Fresh Approach to Marketing Strategy by Jen Vazquez Media

As we approach the new year, it’s time to gear up with a marketing plan that truly works for your business. My planning process isn’t the typical “set-it-and-forget-it” kind of deal—it’s a hands-on, data-driven, and creative workflow that ensures your content is not only fresh but also impactful.

Let’s dive into my step-by-step process for 2025, combining insights, AI tools, and strategic repurposing to simplify and supercharge your marketing efforts.

Step 1: Reviewing Last Year’s Content Performance

Before you can plan ahead, you need to look back. Start by analyzing the content you created in 2024 using tools like Google Search Console. Here’s what to focus on:

  • Identify your top-performing content based on impressions and clicks.
  • Look for pages with high impressions but low clicks (opportunities to optimize).
  • Pinpoint content that consistently ranks well and aligns with your goals for 2025.

Doing this gives you a clear picture of what resonates with your audience and what areas need improvement.

Detailed insights in Part 1 of the series.

Step 2: Quarterly Planning Based on Data

With your performance review in hand, it’s time to map out your strategy. I recommend a quarterly approach to content planning:

  1. Set quarterly themes: Break down your yearly goals into smaller, more manageable themes that guide your content focus for each quarter.
  2. Leverage data insights: Use analytics to decide what topics or keywords to target. Focus on what’s already working and explore related areas to expand your reach.

By planning in quarters, you allow flexibility to pivot as needed while keeping your efforts aligned with long-term goals.

Read more in Part 2 of the series.

Step 3: Picking Core Content and Using AI

Core content is the backbone of your marketing strategy. These are the cornerstone pieces that you’ll repurpose throughout the year. Here’s how to choose them:

  • Select 4–6 main topics aligned with your audience’s pain points and interests.
  • Use AI tools like ChatGPT to brainstorm headlines, outlines, or even full drafts to save time and stay creative.

This approach ensures your content is not only intentional but also scalable.

Explore this process in Part 3.

Marketing Accelerator

UPLEVEL YOUR MARKETING WORKFLOW ON YOUR TERMS!  Often times what it takes to uplevel an area of your business like marketing is expert advice from a person who learns about your business, your ideal client, and your business goals.

Step 4: Leveraging AI for Social Media

Once your core content is set, extend its life by creating social media posts. Here’s my formula:

  1. Break down each blog post into smaller chunks or bite-sized tips.
  2. Use AI to craft engaging captions, tweets, or even Instagram carousel copy.
  3. Match your social posts with visuals or videos to maximize engagement.

By using AI strategically, you’ll keep your social feeds active without starting from scratch every time.

Discover more in Part 4.

Step 5: Repurposing Old Content That Ranks

Don’t let high-performing content gather dust! Repurposing is the ultimate way to maximize your efforts:

  • Update older blog posts with fresh data, new links, or optimized keywords.
  • Transform a popular blog into a podcast episode, video, or infographic.
  • Share evergreen content regularly to new audiences.

AI can help here too by suggesting updated headlines, summarizing old posts, or drafting new formats for your content.

Learn more about repurposing in Part 5.

Why This Process Works

By blending data insights, creativity, and AI tools, this process makes planning more efficient and impactful. You’ll spend less time creating content and more time engaging with your audience. Plus, by repurposing your best work, you’re not reinventing the wheel—you’re optimizing it for maximum reach.

Are you ready to plan your best year yet? Let’s make 2025 the year your marketing strategy works for you, not the other way around. If you want help, I have a service so I can help you! Check out Marketing Accelerator!

Don’t Forget to Pin It!

image of women in black holding a podcast microphone and words: Transform Your Marketing with AI and Strategic Repurposing for 2025_ by Jen Vazquez Media Pins
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Here is more information that may be helpful!

How to Use Pinterest Trends to Boost Your Marketing Efforts

How to Use Pinterest Trends to Boost Your Marketing Efforts by jen Vazquez Media

How to Use Pinterest Trends to Boost Your Marketing Efforts

Let’s dive into one of my favorite Pinterest tools that’s going to make your brand shine: Pinterest Trends. On my blog and podcast, I share weekly trends, and I often get asked, “This is great, but how do I use this information to market my business?” Today, we’re going to cover that in detail.

What are Pinterest Trends?

Pinterest Trends is like your new BFF for figuring out what’s hot and when it’s hot. This handy tool shows you the top search terms in different countries or regions over time. It’s perfect for planning your Pinterest marketing months in advance because let’s be real, pinners love to plan!

How to Use Pinterest Trends

  1. Log into Your Business Account: If you can’t see **trends.pinterest.com** or it’s not available in the top left menu of your Pinterest account, you might need to switch to a business account because this feature is exclusive to business users.
  2. Navigate to trends.pinterest.com: On your desktop, head over to Trends.Pinterest.com.
  3. Select Your Region: Choose your region from the dropdown menu. If you’re in countries like the U.S., you’re in luck since the U.S. pops up first. For those in Canada or other regions, just find your location or select the region relevant to your audience.
  4. Enter Keywords: Pop in your keywords and let the magic happen. If you don’t have specific keywords in mind, just scroll down to see what’s trending in your region. You’ll spot popular content and observe its growth compared to the previous week, month, or year.
  5. Think Like Your Clients: Be creative and consider what your ideal clients might be searching for.
  6. Filter with Finesse: You can filter by interest, age, and gender using the left-hand navigation. You can also filter by trend type, such as top monthly trends, top yearly trends, growing trends, and seasonal trends. Click on a trend, and the keywords will update automatically.

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

Analyzing and Acting on Trends

Once you’ve gathered all this exciting information, take note of when a search term peaks. You want to pin content related to those trends about two to three months before they peak. This way, your pins get into the Pinterest ecosystem just in time for searches to ramp up.

Consistency is Key

Make it a habit to review Pinterest Trends monthly. If your business is seasonal, at the very least, check quarterly. This will turn your brainstorming sessions into actionable strategies that bring real results.

By using Pinterest Trends, you’re setting yourself up to work smarter, not harder, turning those insights into practical marketing steps that really drive success!

I am considering teaching a free masterclass on how to use Pinterest Trends.  Would you be interested? If so, send me an email!

Don’t Forget to Pin It!

Master Pinterest Trends_ Boost Your Marketing Strategy Today by Jen Vazquez Media
Elevate Your Marketing with Pinterest Trends Insights Jen Vazquez Media
Pinterest Trends 101_ A Marketer's Guide to Success by Jen Vazquez Media
Pinterest Trends for Marketers_ Plan, Pin, + Prosper by Jen Vazquez Media
Unlock the Power of Pinterest Trends for Marketing Success by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

hot pink background with white text saying Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated. 

I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!

Step One: Create Core Content

First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.

Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.

Step Two: Repurpose Your Core Content

Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:

  • Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
  • Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
  • Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
  • Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.

Step Three: Drive Traffic with Consistent Calls to Action

Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.

Step Four: Measure and Adjust

Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.

Step Five: Batch Your Work

When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.

The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.

Bottom Line

Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.

Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.

If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.

Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!

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Content Marketing Planning Series Part 5: Repurposing Old Content That Ranks with Ai

Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai

Repurposing Old Content That Ranks with Ai

Welcome to the fifth and final part of our Marketing Planning Series! So far, we’ve explored data-driven marketing, content planning, leveraging social media, and creating engaging social media posts. In this blog post, we’ll uncover the art of repurposing old content that ranks. By maximizing the value of your existing content, you can breathe new life into it, boost your SEO efforts, and engage your audience. Let’s dive into the world of content repurposing.

Maximizing the Value of Existing Content

Your content library is a goldmine of opportunities waiting to be explored. Repurposing old content that has already proven its worth not only saves time but also extends its lifespan and reach. Here’s how to get started.

Identifying Evergreen and High-Performing Content

To begin your content repurposing journey, identify which pieces of your existing content are evergreen and high-performing. Evergreen content remains relevant over time and can be repurposed for different audiences and platforms.

Repurposing Strategies: From Blogs to Videos, Infographics, and More

Repurposing doesn’t mean duplication; it’s about presenting the same information in various formats to cater to different preferences. Here are some repurposing strategies to consider:

  • Blog to Video: Transform a popular blog post into a video presentation or tutorial. Share it on platforms like YouTube and Vimeo.
  • Blog to Podcast: Convert written content into an audio format for podcast episodes. This opens up a new audience segment.
  • Blog to Infographic: Condense key points and statistics from your blog into an engaging infographic. Infographics are highly shareable on social media.
  • Long-Form to Short-Form: Extract key takeaways from long-form content and create shorter, easily digestible versions for quick consumption.
  • Webinar to Blog Series: Transcribe a successful webinar or presentation into a blog series, allowing you to delve deeper into each topic.

Updating and Refreshing Outdated Content

While repurposing, take the opportunity to update and refresh outdated content. This ensures accuracy and relevance, especially for evergreen topics. Make sure to:

  • Update statistics and data.
  • Remove outdated references and broken links.
  • Incorporate the latest industry trends and insights.

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SEO Best Practices for Repurposed Content

Optimizing repurposed content for search engines is crucial to ensure it continues to rank well. Follow these SEO best practices:

  • Use relevant keywords and phrases strategically.
  • Optimize meta titles and descriptions.
  • Ensure proper internal and external linking.
  • Implement schema markup for rich snippets where applicable.

Promoting Repurposed Content Effectively

Promotion is key to getting your repurposed content in front of your target audience. Utilize the following promotion strategies:

  • Share repurposed content on your social media platforms.
  • Email your subscribers with updates on repurposed blog posts, podcasts, or videos.
  • Collaborate with influencers or other content creators to promote your content.
  • Include repurposed content in your newsletter or email marketing campaigns.

Monitoring the Impact on Rankings and Engagement

Finally, keep a close eye on the impact of your repurposed content on both search rankings and audience engagement. Track key metrics such as:

  • Changes in search engine rankings.
  • Traffic and engagement metrics (page views, time on page, bounce rate).
  • Social media shares, likes, and comments.

Use this data to assess the success of your repurposing efforts and make necessary adjustments to your content strategy.

Content Repurposing Madlib Prompts

Choose Your Content Piece:

  • Title of Old Content: [Insert the title of the content you want to repurpose]
  • Original Format: [Specify the original format – blog, video, podcast, etc.]

Select New Format for Repurposing:

  • Video
  • Infographic
  • Podcast Episode
  • Short-Form Content (e.g., social media post)
  • Blog Series
  • Webinar

Key Elements to Extract:

  • Main Topic: [What is the core subject of the content?]
  • Key Points: [List 3-5 main points or takeaways from the original content]
  • Statistics/Data: [Mention any important data or statistics to highlight]
  • Quotes/Insights: [Select any memorable quotes or unique insights]

Updating and Refreshing:

  • Update Data: [List any statistics or data that need updating]
  • Modernize References: [Note any references that need to be modernized]
  • Add Trends: [Mention any recent industry trends or insights to include]

SEO Optimization (for written content):

  • New Keywords: [List relevant keywords for the repurposed content]
  • Meta Description: [Write a brief meta description for SEO purposes]

Promotion Strategy:

  • Social Media Platforms: [List the platforms where you will share the repurposed content]
  • Email Marketing: [Describe how you will use email to promote the content]
  • Collaboration: [Note any potential collaborations for promoting the content]

Monitoring and Metrics:

  • SEO Metrics: [What SEO metrics will you track?]
  • Engagement Metrics: [Which engagement metrics are most relevant?]
  • Adjustments: [What adjustments might you consider based on these metrics?]

Summary

And that’s a wrap on our “Content Marketing Planning Series”! With this fifth and final part, “Repurposing Old Content That Ranks,” we’ve come full circle in our journey to supercharge your content marketing efforts.

From the initial stages of data-driven marketing to the strategic use of social media, and now to the art of repurposing content, we’ve covered a comprehensive roadmap for your content strategy. And what better way to conclude than with our Madlib-style prompt, tailored to breathe new life into your existing content?

This creative tool is perfect for transforming old content into fresh, engaging formats while maintaining its relevance and search ranking power. By utilizing these repurposing strategies, along with the practicality of our Madlib prompt, you’re equipped to maximize the value of every content piece.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai
Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai with Jen Vazquez Media
Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai with Jen Vazquez Media
Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai with Jen Vazquez Media
Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai with Jen Vazquez Media