Pinterest Trends Weekly: Happy Days Ahead

Content Creation, Marketing, Pinterest, Pinterest Trends, Podcast

Pinterest Trends Weekly_ Happy Days Ahead by Jen Vazquez Media

Pinterest Trends Weekly: Happy Days Ahead

I’m back with the latest Pinterest trends, and this week, it’s all about spreading pure happiness. From fun outfit inspirations to quick home refreshes that’ll bring style and color to your days, Pinterest is buzzing with positivity. Let’s dive into these exciting trends!

Key Trends This Week

BEFORE I jump into the trend details for this week

I’ve got something super exciting to share with you today!  If you’ve been struggling to get traction with your marketing or wondering how to make Pinterest work for you instead of against you, then you won’t want to miss this.

I’m hosting a FREE masterclass where I’m diving deep into the Pinterest Trends you need to know for the upcoming year! Let’s crush your Pinterest goals!

SIGN UP FREE

Trending Now: Spark Happiness

People are searching for little ways to spark happiness, from picking up new hobbies to creating menus that bring smiles. Here’s what’s trending:

  • 9x increase in dopamine menus: Uplifting meal ideas are trending.
  • 22x increase in fridge scaping: Organize your fridge beautifully.
  • 8x increase in coffee bouquets: Yes, coffee can look stunning!
  • 8x increase in fruitful fashion: Bright and fruity fashion trends.
  • 2x increase in crochet fall items: Cozy crochet projects for fall.

Take It Up a Notch: Seasonal Trends

Pinterest users are looking to take the classic up a notch with seasonal flavors, stylish hairdos, and even temporary decor.

Parenting Trends:

  • 8x increase in hairstyles for kindergartners
  • 8x increase in grandparents day gifts
  • 5x increase in September crafts for kids
  • 45% increase in smart parenting search

Food and Beverage Trends:

  • 31x increase in lentil soup recipes
  • 6x increase in pumpkin cream cold foam
  • 4x increase in fall margarita recipes
  • 3x increase in football-themed food

Home Trends:

  • 13x increase in bookshelf ideas
  • 9x increase in renter hacks
  • 8x increase in rental-friendly upgrades
  • 3x increase in 70s home decor: Vintage vibes are back!

Oh So Cozy: Gen Z and Millennial Trends

Across Gen Z and millennial generations, there’s a cozy theme. Gen Z is looking for warm nooks and outfits, while millennials are hunting for gift baskets and care packages.

Gen Z Trends:

2x increase in bedroom inspo cozy
130% increase in fall party ideas
35% increase in cozy reading nooks
25% increase in layering outfits

Millennial Trends:

2x increase in party planning
2x increase in cozy patio ideas
155% increase in fall gift basket ideas
135% increase in college care packages

Moment Spotlight: Homecoming

The big game and the big dance are finally here, and Pinterest searches are spiking around nail, hair, and outfit inspiration for everyone.

  • 5x increase in homecoming nails
  • 4x increase in homecoming court dresses
  • 3x increase in hairstyles for homecoming
  • 2.5x increase in homecoming outfits for guys
  • 2x increase in homecoming makeup
  • 175% increase in modest homecoming dresses
Fall Routine Reset Pinterest Board by Jen Vazquez Media

Featured Pinterest Board: Fall Routine Reset

Set the perfect tone for your evening with plush pillows, soothing scents, and comfy bedding. These tips will make any evening feel special, helping you drift off into a perfect night’s rest. Check out the Cozy Night at Home board and all the homecoming essentials on the Featured Board.

Hope to see you at our masterclass!  Until next time, keep pinning and stay positive! 🌟

 

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Trends_ A Game-Changer for Marketing by Jen Vazquez Media
Maximize Engagement with Pinterest Trends by Jen Vazquez Media
Market Like a Pro with Pinterest Trends by Jen Vazquez Media
Leverage Pinterest Trends for Business Growth by Jen Vazquez Media
Turn Pinterest Trends Into Business Success by Jen Vazquez Media

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Content Creation, Marketing, Podcast

When and How to Hire an Online Business Manager (OBM) with Christi Johnson Marketing Strategy Academy Podcast #216

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Today, we’re diving into a gem of a conversation with Christi Johnson from Christy Johnson Creative. If you’ve ever wondered whether you need an Online Business Manager (OBM) and how they could drastically improve your business, you’re in for a treat. So, grab your coffee, sit back, and let’s get into it!

Why Consider an Online Business Manager?

Are you struggling to keep your marketing efforts aligned with your business goals? Maybe it’s time to consider hiring an online business manager! You might be thinking, “How do I know when it’s the right time, and where do I start?” Well, you’re not alone, and guess what? Christi Johnson has all the answers.

Who is Christi Johnson?

Christi is an integrator, an online business manager, and a consultant for creative and neurodivergent entrepreneurs. She’s the CEO of a branding and backend business agency, working alongside four of her family members. With 15 years of small business experience, she’s got the know-how to help you scale your service-based business with ease. Oh, and she’s also a fellow podcast host, so she understands the ins and outs of consistent content creation.

The Difference Between an OBM and a VA

Christi explains it perfectly: An OBM helps you manage the day-to-day operations of your business. They’re your go-to for creating SOPs (Standard Operating Procedures) and ensuring your projects are on track. In contrast, a Virtual Assistant (VA) focuses more on specific tasks that you delegate to them. Think of an OBM as your strategic partner who helps you see the big picture, while a VA handles the detailed tasks within it.

Signs You’re Ready for an OBM

Wondering if you should hire an OBM? Here are a few signs highlighted by Christi:

  • Consistent Income: You need to be making steady income to afford an OBM.
  • Staying on Task: If you find it hard to stay focused or organized, an OBM can help keep you on track.
  • Delegating Tasks: Difficulty in managing your VA or other team members is a strong indicator.
  • Overwhelmed Operations: If daily operations leave you feeling swamped, an OBM can streamline things.

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

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Finding the Right OBM

Finding the perfect OBM isn’t just about scrolling through Instagram hashtags. Get clear on your goals and why you need an OBM. Jump on a call with potential candidates and ensure they match your vibe. Let’s be real—it’s crucial to have someone you genuinely enjoy working with, especially since you’ll be spending a lot of time together.

Enhancing Your Marketing Strategy with an OBM

An OBM doesn’t create your marketing plan, but they’re genius at implementing it. They help ensure you’re meeting your deadlines and streamline other areas of your business, giving you more time to focus on creating content. An OBM helps align your marketing strategies with your overall business operations, making everything flow seamlessly.

Setting Expectations and Overcoming Challenges

Remember, while an OBM can make your life significantly easier, they aren’t miracle workers. Keep realistic expectations about what they can accomplish. Set clear roles and ensure everyone on your team knows their responsibilities. Communication is key to avoiding overlaps and misunderstandings.

The Top Three Things That Have Helped Christi Grow Her Business

  • Relationship Building: Networking and genuine engagement on platforms like Instagram.
  • Growth Mindset: Embracing failure and continuous learning.
  • Hiring a Coach: Having guidance to set and achieve financial goals.

Christi also emphasizes the importance of choosing the right coach—someone who understands your unique situation.

Services Christi Offers

Feeling like you could use Christi’s expertise? She offers website design, branding, copywriting, branding photos, and a comprehensive course called the Dream Biz Kickstart to help you launch your business in just eight weeks! Plus, her OBM services are perfect for ongoing support, whether you’re launching a new offer or need operational help.

Bottom Line

So, there you have it! If you found some ideas and tips that you can implement in your business, we would love for you to leave a review and tell everyone how amazing Christi is. Go out there and do something good for your business, like snagging Christi’s gift and taking action!

Where to Find Chrisi + Her Gift

Here is more information that may be helpful!

Don’t Forget to Pin It!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights

Pinterest

Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights

Are you on the lookout for actionable insights that can supercharge your marketing efforts? Well, you’re in the right place! I’ve compiled a list of my top 8 favorite marketing podcasts (and a bonus one) that are brimming with expert advice, industry trends, and step-by-step strategies to help you grow your business.

From digital marketing tactics to scaling your agency, these podcasts cover it all. So, let’s dive into these must-listen podcasts that are guaranteed to transform your approach and deliver real results.

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Marketing School Podcast with Neil Patel and Eric Hsu

1. Marketing School with Neil Patel and Eric Hsu

Let’s kick things off with one of my long-time favorites, Marketing School. Hosted by Neil Patel and Eric Hsu, this daily podcast is a goldmine of actionable digital marketing lessons. Whether you’re launching a new website or running an established business, you’ll find their insights on SEO, content marketing, social media, email marketing, and conversion optimization incredibly helpful. With nearly a hundred million downloads and over 2,500 episodes, there’s plenty of content to explore.

Listen to the Podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Empowered Agency Podcast with Kate Ahl

2. Empowered Agency Podcast with Kate Ahl

Next up is the Empowered Agency Podcast hosted by Kate Aul. Kate is not only a mentor of mine but also the brains behind a successful Pinterest management company. On her podcast, she shares her journey, wisdom, and lessons on scaling an agency. If you’re looking to grow your agency, you won’t want to miss her insights on hiring, scaling, and management. Check out the link below to join Kate’s pro group—it’s simply amazing!

Listen to the podcast here!

- Your Digital Marketing Coach with Neal Schaffer - Marketing Podcast by Jen Vazquez Media

3. Your Digital Marketing Coach with Neil Schaefer

Neil Schaefer’s podcast, Your Digital Marketing Coach, is ideal for marketing professionals, agencies, entrepreneurs, and business owners. Neil offers expert advice on digital-first marketing strategies, covering a broad range of topics like social media marketing, influencer marketing, SEO, and even marketing automation. Plus, every episode is packed with actionable takeaways. Don’t miss out—click the link below to listen and grab his latest book!

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Online Marketing Made Easy with Amy Porterfield

4. Online Marketing Made Easy with Amy Porterfield

Ever wish you had a business mentor whispering secrets in your ear? Tune into Amy Porterfield’s Online Marketing Made Easy podcast. Amy, a former nine-to-fiver turned CEO and New York Times bestselling author, has a talent for breaking down big ideas into digestible, actionable steps. Whether you’re starting out or looking to scale your business, Amy’s insights on digital courses, list building, social media content, and webinars will help you take immediate action.

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - In Your Ear Balls Podcast with Jessica Stansberry

5. In Your Ear Balls with Jessica Stansberry

Jessica Stansberry’s podcast, In Your Ear Balls, is both fun and informative. Jessica has a knack for making marketing enjoyable with her vibrant personality and no-nonsense approach. If you’re looking for practical marketing advice with a dose of humor, grab a cup of coffee (or tea, if you prefer) and tune in to Jessica’s episodes. Each one is a laugh-filled journey packed with insights.

Listen to the podcast here!

FREE Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

DOWLOAD NOW!
8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - The digitally Overwhelmed Podcast with Cinthia Pachecco of Digital Bloom IQ

6. Digitally Overwhelmed Podcast with Cinthia Pacheco

The Digitally Overwhelmed Podcast, hosted by Cinthia Pacheco of Digital Bloom IQ, is a gem for female entrepreneurs and health and wellness businesses. Cinthia tackles the daunting aspects of digital marketing and SEO, making them approachable and less overwhelming. She features various experts who share tips on Google Analytics and stress-free online marketing. Don’t miss out—click below to listen in!

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Digital Marketing Podcast

7. The Digital Marketing Podcast by Target International

If you’re looking for a podcast that’s both entertaining and informative, The Digital Marketing Podcast is a great pick. With listeners in over 180 countries, this ad-free weekly podcast combines interviews with global experts and the latest news, tools, strategies, and techniques to give your digital marketing an edge. Perfect for your daily commute!

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - The Strategy Hour Podcast, hosted by Abigail, co-founder and CEO of Boss Project

8. The Strategy Hour Podcast

Lastly, we have The Strategy Hour Podcast, hosted by Abigail, co-founder and CEO of Boss Project. This twice-weekly show offers actionable business strategies for creatives, consultants, coaches, agency owners, and service providers. Whether you’re tackling marketing, finance, or life challenges, Abigail provides practical strategies you can implement immediately to build a profitable and sustainable online business.

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Marketing Strategy Academy Podcast with Jen Vazquez

Bonus: Marketing Strategy Academy

And of course, I can’t let you go without mentioning my own podcast, Marketing Strategy Academy! Hosted by yours truly, Jen, this podcast is your secret weapon for conquering the marketing world. We’re a community of powerhouse women sharing insider tips, expert advice, and actionable strategies that actually work. Plus, you’ll get a healthy dose of Pinterest marketing. Join us to deep dive into proven strategies and gain the confidence to transform your business.

Listen to the podcast here!

Bottom Line

I hope you enjoyed hearing my favorite marketing podcasts right now.  By tuning into these top marketing podcasts, you’re sure to gain invaluable insights and practical tips to elevate your marketing game. Happy listening, and here’s to your success!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media
Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media
Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media
Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media
Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Content Creation, Marketing, Pinterest

yellow gold pinterest pin with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Ready to dive into the world of Pinterest but unsure whether to hire a Pinterest Manager or a VA who pins? Let’s break it down and help you make the best choice for your business.

Expertise in Pinterest Algorithms

Pinterest Manager

Think of a Pinterest Manager as your go-to guru who’s always ahead of the curve. They not only stay updated on algorithm changes but also anticipate trends and understand what grabs Pinterest users’ attention. They’re like a Pinterest psychic, aligning your content with both current and future trends.

VA Who Pins

A VA knows the basics and can handle the day-to-day tasks like a pro. They’re great at execution but might not dive as deeply into the strategic foresight that a Pinterest Manager brings to the table.

Strategic Pinning and Content Creation

Pinterest Manager

Crafting a solid pinning strategy requires more than just knowing your audience—it’s about predicting shifts in Pinterest’s content preferences. A Pinterest Manager tailors your content to fit seamlessly into Pinterest’s ever-changing ecosystem.

VA Who Pins

Your VA can create eye-catching pins and manage your schedule like a champ. They’re perfect for executing a strategy but might need guidance when it comes to formulating the big picture. This is where collaboration with a Pinterest Manager can shine.

Analytics and Performance Tracking

Pinterest Manager

When it comes to analytics, a Pinterest Manager digs deep. They decipher patterns, identify opportunities, and continually optimize your strategy based on data-driven insights. It’s about more than just numbers—it’s about making those numbers work for you.

VA Who Pins

VAs can handle basic analytics and provide essential performance data. However, the level of analysis and strategic perspective might not match that of a Pinterest Manager, who can turn data into actionable strategies.

Engagement and Community Building

Pinterest Manager

Building a community on Pinterest involves more than just pinning. A Pinterest Manager actively engages with followers, understands the audience’s pulse, and weaves your brand into the Pinterest community fabric.

VA Who Pins

VAs can assist with community management and efficiently execute tasks. However, the strategic side of community building is where a Pinterest Manager truly shines.

Who’s Right for You?

Choosing between a Pinterest Manager and a VA who pins depends on your business goals. For a long-term, strategic partnership deeply rooted in Pinterest’s intricacies, a Pinterest Manager is your ideal collaborator. If you need efficient task execution, a VA who pins is your go-to support.

Your Next Steps

Pinterest VIP Day

If you have a VA handling the day-to-day, I can help create the strategy and workflow they need. Book a Pinterest VIP Day and let’s build a winning strategy together!

Pinterest Management

Want to leave it all to the experts? Hire Jen Vazquez Media for your Pinterest Management. We’ll take care of everything, ensuring your Pinterest presence is top-notch and continually optimized.

Ready to take your Pinterest game to the next level? Let’s navigate this landscape together and grow your business!

Here is more information that may be helpful!

Don’t Forget to Pin It!

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Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Content Creation, Marketing, Pinterest

orange background with white letters saying Pinterest Analytics Made Easy: Turn Numbers into Business Growth by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Hey there! I’m Jen, and just like you, I adore Pinterest for both fun and business.

Let’s be real—while creating awesome pins and engaging with your audience feels great, we all need to know if our efforts are truly paying off. That’s where Pinterest Analytics comes in, and I’m here to make it easy peasy for you. Ready to dive in? Let’s go!

Finding Your Pinterest Analytics

First things first, let’s locate those magical analytics. Open up Pinterest on your desktop—trust me, it’s easier to see all the data when you’re on a bigger screen. Make sure you’re logged into your business account. Click on your profile picture at the top right, then head over to the ‘Business Hub’ on the far left. Voila! You’ve officially entered the analytics zone.

At first glance, it might seem overwhelming. Don’t freak out. You don’t need a math degree to get this—promise!

Understanding Key Metrics

Alright, let’s break down the essential metrics you should keep an eye on:

Impressions

Think of impressions as your pin’s first impression—pun intended! It’s the number of times your pins appear on users’ screens. They could be on page five of search results, but hey, it counts.

Pin Clicks

Pin clicks are when someone taps on your pin for a closer look. Whether it’s in their feed or search results, if someone clicks through to see your pin’s full details, that’s a win in my book!

Saves

When someone loves your pin enough to save it to one of their boards, that’s a big thumbs-up. While it’s great for Pinterest’s algorithms, it’s not the full story. Saves show engagement, but you won’t always know the exact user intention behind it.

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Profile Visits

If your pin intrigues someone enough to check out your profile, you’re doing something right. Profile visits mean more eyes on all your pins at once, which definitely helps build your follower base.

Followers

Speaking of followers: keep track of those new fans! Growing your follower count is a clear sign that your content resonates with people.

Reactions and Comments

Likes, hearts, and comments are gold. They not only show that people appreciate your content, but they also add social proof—making other users more likely to engage too.

Outbound Clicks

These are the “money clicks.” Outbound clicks indicate that people are heading to your website, blog, or service page from your pin. This is where you turn browsers into customers.

Video Metrics

If you’re sharing video pins, you’ll want to monitor these additional stats:

 

  • Video Views: Total number of times your video is viewed, even for a few seconds.
  • 10-Second Plays: If someone watches your video for at least ten seconds, they’re interested—celebrate that!
  • Average Play Time: How long on average people watch your video. Use longer watch times to gauge what content is truly captivating.

The Big Picture

Pinterest Analytics isn’t just about minute-to-minute updates. It’s about seeing long-term trends too. For example, compare your current data with last year’s numbers to understand seasonal trends. Trending down this month? It might just be a slow season—don’t stress.

When it comes to business growth on Pinterest, two metrics are your BFFs: pin clicks and outbound clicks. Focus on these to really understand if your Pinterest strategy is working. But hey, don’t neglect the other metrics. Pinterest cares about them, so should you, to keep those eyes on your pins.

Embrace Change

Remember, social media is always evolving—Pinterest included. Algorithm updates, new features, and disappearing tools can feel like a whirlwind. Stay focused on your goals, and adjust your strategies based on the metrics that matter most to you.

Want to keep all these numbers in check without the headache? Check out my Pinterest Analyzer. It’s a Google spreadsheet to help you track what really matters, helping you spot trends and adapt accordingly.

Need a Little More Help?

I totally get it. Analytics can feel overwhelming. If you need more personalized advice, consider joining my Pinterest Strategy Club. We have live calls where I help you navigate your analytics and strategies in real-time. Plus, my email list is full of updates and tips to keep your Pinterest game strong.

SIGN UP NOW

📌 Happy pinning, my friends!

And remember, you’re not alone in this. Hit me up for more awesome resources and let’s make your Pinterest a key player in your business growth. You’ve got this! 🤗

Here is more information that may be helpful!

Don’t Forget to Pin It!

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