Remember That Big Pinterest Update? Tailwind’s Got Your Back

Content Creation, Marketing, Pinterest

maroon color background with white text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media

Remember That Big Pinterest Update? Tailwind’s Got Your Back

Let’s be real, Pinterest gave us a little shake-up last year with that whole Simplified Pin thing. You remember they call all pins that aren’t ads Organic Pins.  That means pins can be graphics, videos, or a combination of both.

“Standard or Idea…hmm, decisions, decisions!” Well, that’s so yesterday’s news. Simplified Pins or Organic Pins (both names are used) are streamlined to make things so much easier.  There is ONE organic pin that gives us the ability to create pins however we want.

And… links are on all pins and you can add all kinds of goodies.  are here to stay, and Tailwind’s swooping in to make them work even harder for you.

Tailwind: Your Pinning Sidekick

Tailwind’s new tool is like having a Pinterest wizard on speed dial! They streamline the whole Simplified Pin process, giving your content that extra bit of magic to catch the eye of potential clients.

Even if Pinterest updates feel a bit overwhelming, Tailwind’s got you covered – they keep things fresh and easy so you can focus on showcasing your amazing services.

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But Why Simplified Pins, Anyway?

Simplify your Pinterest game! With Simplified Pins, there’s just one amazing format to master. That means less time scratching your head and more time getting those creative juices flowing. Pinterest took all the best Pin features and rolled them into one powerhouse package – it’s a win-win for your content strategy.

Not selling products? No worries! Think of Simplified Pins as a way to showcase your expertise, share testimonials, or highlight the amazing results you get for clients. Turn those “ooh, I need that!” moments into leads and bookings.

What This Means for You, My Fabulous Pinner:

Remember when Pinterest streamlined things with Simplified Pins? Tailwind’s making the whole process even smoother with their new tool. Forget fussing over formats – now you can channel all that creative energy into awesome content. Tailwind’s got the techy stuff handled, so you can focus on designing Pins that really stand out and get your services noticed.

With Tailwind’s Simplified Pin tool, pinning becomes a breeze. Unleash your creativity, rock those ideas, and amplify your potential. Those new tools are like a secret weapon, helping you create Pins that seriously pop!

Summary

So, fire up Tailwind, unleash your inner Pinning superstar, and get ready to rock those Simplified Pins! ✨. Get your Tailwind forever free plan here!

Questions? I’m all ears! 👂 Join my private community for free education on all things Pinterest, Marketing, Repurposing, and SEO!

Sources

Here is more information that may be helpful!

Don’t Forget To Pin It!

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The 5 Pillars of Profit: How to Grow Your Small Business on Your Terms

Pinterest

The 5 Pillars of Profit Grow Your Small Business on Your Terms with Emily Kim on the Marketing Strategy Academy podcast with Jen Vazquez

The 5 Pillars of Profit: How to Grow Your Small Business on Your Terms with Emily Kim

Feeling the endless grind with your small business? Wishing there was a strategy to build a truly fulfilling venture? Emily Kim, former software engineer turned creative business strategist, has the answer. Her five pillars of profit will transform your small business, giving you the growth and alignment you crave.

Key Highlights

 

Interview

Jen: Welcome Emily! Tell us about your windy road from corporate tech to photography studio owner.

Emily: I left my job at Apple in 2021, way ahead of schedule. Initially, I planned to keep my full-time job while building my studio on the side. But when I saw that perfect space, I went for it. That’s the best decision I’ve ever made.

Jen: You talk about the five pillars of profit. What are they?

Emily:

  1. Craft: Your skill set (photography, design, etc.)
  2. Offer: How you package your craft into something sellable.
  3. Message: How you communicate your offer in a way that’s clear and compelling, making clients understand why they need your services.
  4. Community: Your audience. Remember, conversation is better than broadcasting.
  5. Systems: Your way of working. This includes technology but also things like workflows and time management.

Jen: Which pillar is most overlooked or misunderstood by small business owners?

Emily: Systems. Creatives often feel like systems will hold them back, but the truth is they’ll set you free. When you have good systems, you have way more brainpower to spend on the fun stuff.

Jen: Can you describe a business that was struggling, what pillar helped them shift, and the results they experienced?

Emily: One person I worked with really leaned into building her community through in-person networking events. It perfectly matched her personality. She now has clients, collaborators, and even hosts events thanks to her consistent networking.

Jen: How can business owners move from surviving to thriving, aligning their business with their values and time constraints?

Emily: The magic of the five pillars framework is you don’t have to implement everything all at once. Focus on building one pillar at a time, and choose strategies within each pillar that work for you and suit your strengths.

Jen: What’s a big packaging misconception?

Emily: That you always need something new and flashy. Keep it consistent and simple at first. Sell the same thing over and over, making tweaks based on client feedback. Consistency is key until you gather enough data to make informed changes.

Jen: How can business owners really lock in on their ideal clients and the services they actually need?

Emily: Do your research! Interview past or ideal clients. Ask open-ended questions like, “How would you describe what I do?” and “Why did you choose my services?” Their words are your best copywriting tool.

Jen: Can you move a business forward the fastest?

Emily: That depends! Rank your confidence in each pillar from 1 to 5. The area where you feel least confident is likely what’s holding you back and will give you the biggest leap forward once improved.

Jen: What are three things that helped you grow your business?

Emily:

  • Nervous System Regulation: Staying calm when things get tough.The Artist’s Way by Julia Cameron helped me immensely (especially Morning Pages!).
  • Profit First: This book by Mike Michalowicz changed how I manage my finances and made taking my business full-time possible.
  • Market Research: Building a Story Brand by Donald Miller. Help with your market research.

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GIFT:   Packages & Pricing Planner:

Coupon code: MSAPODCAST 

Where to Find Emily:

Let’s take action!

Don’t delay, schedule time next week to apply Emily’s advice!80 You won’t regret it!

Here is more information that may be helpful!

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23 Motivational Quotes from Impressive Women

Pinterest

23 motivational quotes by impressive women by Jen Vazquez Media

23 motivational quotes by impressive women

Women have always been a force to be reckoned with, shaping industries, breaking barriers, and inspiring generations. From the courtroom to the boardroom, from the laboratory to the stage, their words carry wisdom, determination, and a spark that ignites change.

Below, I’m sharing a collection of my favorite quotes from some of the most incredible women in history and the present day – giants like Ruth Bader Ginsburg, Sara Blakely, Oprah Winfrey, Melinda Gates, and other phenomenal figures. Let their words empower you, ignite your ambition, and inspire you to embrace your own incredible potential. 

23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media
23 Motivational Quotes from Impressive Women by Jen Vazquez Media

Unlocking the Power of Email Flows: The Key to Skyrocketing Your Sales with Amy Auble

Content Creation, Marketing, Pinterest, Podcast

Unlocking the Power of Email Flows: The Key to Skyrocketing Your Sales with Amy Auble marketing strategy academy podcast with jen Vazquez

Email marketing is a time-tested and effective tool for turning casual interest into loyal customers. Amy Auble, founder of Alpine Start Media, offers her invaluable experience in the industry for businesses that want to master email marketing to scale.

What are email flows?

Email flows are automated emails sent to subscribers after they join your list, providing ongoing engagement opportunities to nurture them into customers.

Top 3 email flows every business needs

  1. Welcome flow: Immediately greet new subscribers, deliver any promised freebies, and set the tone for your brand.
  2. Post-purchase flow: Follow-up with customers to provide product education and support, preventing buyer’s remorse.
  3. Abandoned cart flow: Remind those who left items in their cart to complete their purchase.

Biggest mistakes in setting up email flows

  • Easily exploited discount codes: Protect your margins by using individualized codes (available through platforms like Klaviyo).
  • Not optimizing for mobile: Design emails for the majority of users, who read on their phones. Ensure readability.
  • Not segmenting lists: Tailor emails to recipients by behavior – did they purchase multiple times? Tailor the email accordingly.

How to personalize email flows

Segment your audience: Break your list into smaller groups based on actions (opened emails recently? Clicked on links?) and send tailored content.

Tools for creating killer email flows

Klaviyo: This platform Amy recommends due to its Shopify integration, reporting, segmentation tools, and unique coupon code feature.

Design platforms: Utilize Canva for adding a custom, eye-catching design element to your emails.

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How to measure email flow success

Deliverability: Verify your domain with your email provider to ensure your emails aren’t flagged as spam. This is key!

Open rates: Aim for a 45%+ open rate. This depends on your industry, however.

Click rates: Even a 1-3% click rate is good for product-based businesses. Focus on building rapport over time to increase this.

3 things that helped Amy grow her business

  1. Networking: Connecting with fellow entrepreneurs offers support, insights, and new opportunities.
  2. Hiring help: Delegate tasks you’re not skilled at, or that you hate, to free up time to focus on your strengths.
  3. Stress management: Work-life balance is essential. Listen to your energy, make time for self-care, and prevent burnout.

The importance of sending regular emails

Stay consistent: Regularly sending emails keeps you top-of-mind and builds trust with your audience. Aim for at least one per week.

Provide value: Share educational content, promote your services, and offer insights that your subscribers find engaging.

Amy’s services

If you need help with your email marketing or social media strategy, consider visiting Amy’s agency, Alpine Start Media, which specializes in sustainable brands.  

Here’s her information and freebie: “5 Ways to Grow Your Email List”:

Let’s take action!

Don’t delay, schedule time next week to apply Amy’s advice to your email marketing – these strategies have the potential to significantly impact your business growth.

Here is more information that may be helpful!

Don’t Forget to Pin It!