Your Ultimate Guide to Planning for 2025: A Fresh Approach to Marketing Strategy

Content Creation, Marketing, Podcast

pin with words: Your Ultimate Guide to Planning for 2025_ A Fresh Approach to Marketing Strategy by Jen Vazquez Media

As we approach the new year, it’s time to gear up with a marketing plan that truly works for your business. My planning process isn’t the typical “set-it-and-forget-it” kind of deal—it’s a hands-on, data-driven, and creative workflow that ensures your content is not only fresh but also impactful.

Let’s dive into my step-by-step process for 2025, combining insights, AI tools, and strategic repurposing to simplify and supercharge your marketing efforts.

Step 1: Reviewing Last Year’s Content Performance

Before you can plan ahead, you need to look back. Start by analyzing the content you created in 2024 using tools like Google Search Console. Here’s what to focus on:

  • Identify your top-performing content based on impressions and clicks.
  • Look for pages with high impressions but low clicks (opportunities to optimize).
  • Pinpoint content that consistently ranks well and aligns with your goals for 2025.

Doing this gives you a clear picture of what resonates with your audience and what areas need improvement.

Detailed insights in Part 1 of the series.

Step 2: Quarterly Planning Based on Data

With your performance review in hand, it’s time to map out your strategy. I recommend a quarterly approach to content planning:

  1. Set quarterly themes: Break down your yearly goals into smaller, more manageable themes that guide your content focus for each quarter.
  2. Leverage data insights: Use analytics to decide what topics or keywords to target. Focus on what’s already working and explore related areas to expand your reach.

By planning in quarters, you allow flexibility to pivot as needed while keeping your efforts aligned with long-term goals.

Read more in Part 2 of the series.

Step 3: Picking Core Content and Using AI

Core content is the backbone of your marketing strategy. These are the cornerstone pieces that you’ll repurpose throughout the year. Here’s how to choose them:

  • Select 4–6 main topics aligned with your audience’s pain points and interests.
  • Use AI tools like ChatGPT to brainstorm headlines, outlines, or even full drafts to save time and stay creative.

This approach ensures your content is not only intentional but also scalable.

Explore this process in Part 3.

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Step 4: Leveraging AI for Social Media

Once your core content is set, extend its life by creating social media posts. Here’s my formula:

  1. Break down each blog post into smaller chunks or bite-sized tips.
  2. Use AI to craft engaging captions, tweets, or even Instagram carousel copy.
  3. Match your social posts with visuals or videos to maximize engagement.

By using AI strategically, you’ll keep your social feeds active without starting from scratch every time.

Discover more in Part 4.

Step 5: Repurposing Old Content That Ranks

Don’t let high-performing content gather dust! Repurposing is the ultimate way to maximize your efforts:

  • Update older blog posts with fresh data, new links, or optimized keywords.
  • Transform a popular blog into a podcast episode, video, or infographic.
  • Share evergreen content regularly to new audiences.

AI can help here too by suggesting updated headlines, summarizing old posts, or drafting new formats for your content.

Learn more about repurposing in Part 5.

Why This Process Works

By blending data insights, creativity, and AI tools, this process makes planning more efficient and impactful. You’ll spend less time creating content and more time engaging with your audience. Plus, by repurposing your best work, you’re not reinventing the wheel—you’re optimizing it for maximum reach.

Are you ready to plan your best year yet? Let’s make 2025 the year your marketing strategy works for you, not the other way around. If you want help, I have a service so I can help you! Check out Marketing Accelerator!

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249 | B-Roll Strategies for Success with Quianna Marie

Content Creation, Marketing, Podcast

Quianna marie and jen vazquez on the Marketing Strategy Academy podcast

Have you ever wondered how behind-the-scenes (BTS) content can take ordinary moments in your business and turn them into powerful tools to connect with your audience? This blog dives into why BTS content is a must-have in your strategy, how it builds trust and authenticity, and practical steps you can take to start sharing today.

What Makes BTS Content So Powerful?

BTS content has the magic to turn the mundane into the memorable. Why? Because it reveals the realness behind your brand—your process, personality, and purpose. Sharing these moments creates trust, builds your authority, and most importantly, creates a FOMO (fear of missing out) effect that draws your audience closer.

Let’s look at it through a fun analogy: Imagine your friend just scored Taylor Swift tickets. Sure, they could post a picture of the ticket or their outfit. But what really pulls you in? The behind-the-scenes videos of them screaming in line, meeting other Swifties, or belting out lyrics during the concert. That’s where the connection happens. The same goes for your business. Show your audience what it’s really like to be in the room with you.

The Key Benefits of BTS Content

  1. Build Trust and Authenticity: BTS footage proves there’s a human behind the brand. By sharing your process and personality, you make your audience feel like insiders.
  2. Create FOMO: Documenting your work, events, or prep makes people feel like they need to be part of what you’re doing. Who wouldn’t want to join in?
  3. Showcase Your Expertise: Sharing your process highlights your skills and professionalism, showing potential clients what they can expect when working with you.

How to Start Capturing BTS Content

Getting started is easier than you think. You don’t need fancy equipment or hours of free time. Just start documenting moments you’re already experiencing:

  • Prep Moments: What’s in your bag for the day? What’s on your checklist? Share your outfit and explain why you chose it.
  • Location and Vibes: Show the setup, the lighting, or even the snacks you’ve packed for the day.
  • Client Experience: Capture snippets of the journey you create for your clients—without interrupting their experience.

Quianna Marie, a branding photographer and content coach, stresses, “We’re already doing the hard work. We just need to document it.” Amen to that.

Practical Tips for Capturing Compelling BTS Content

  1. Master the Lighting: Great lighting can make or break your footage. Stand so natural light hits your face and avoid backlighting (it can make you look like a silhouette).
  2. Change Up Angles: Don’t just record straight-on clips. Mix wide shots, close-ups, and side angles for a dynamic feel.
  3. Think Like a Storyteller: Imagine you’re capturing footage to share with a business bestie who couldn’t attend an event. What details would you want to show them? Record those moments.
  4. Plan for Safety: Always be mindful of when and where you post. Avoid revealing too much in real-time for security reasons.

Overcoming Common Challenges

If you feel awkward on camera, start with this mindset shift: It’s not about being perfect—it’s about being real. Here are some ways to ease into it:

  • Start with Voiceovers: Record video clips and add your voice later. This personal touch helps build familiarity and trust with your audience.
  • Try a Simple Challenge: Record a mini-series about what it’s like to work with you. Break it into small parts to make it less overwhelming.
  • Batch Your Footage: Capture moments in bulk during events or workdays. Save these clips to repurpose later.

Why BTS Content is Evergreen

The beauty of BTS content is its versatility. Unlike trends, it never goes out of style. You can repurpose footage across platforms like Instagram, TikTok, Pinterest, or YouTube. For best results, upload videos natively to each platform instead of reposting directly. This ensures they feel fresh and tailored.

Here’s an idea: Take a 60-second clip of compiled BTS footage. Use it to:

  • Add a voiceover sharing your prep process.
  • Highlight a client’s transformation.
  • Share testimonials or collaborations.

Quianna shares, “This type of content is evergreen. You can attach it to your client experience, a testimonial, or even a behind-the-scenes look into your journey.”

Common Mistakes to Avoid

  • Forgetting to Record: Keep a tripod handy as a visual reminder to capture footage.
  • Ignoring Permissions: Always get permission before sharing clips of clients or collaborators.
  • Overposting Personal Details: Be mindful of what and when you post for safety and professionalism.

How BTS Content Can Grow Your Business

BTS content builds authority and trust while giving your audience a reason to keep coming back. It’s not just about showing what you do but why it matters. By documenting your journey, you’re creating a personal brand that’s relatable, trustworthy, and irresistible.

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Master Instagram Like a Pro: A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine

Content Creation, Marketing, Pinterest Trends

Master Instagram Like a Pro_ A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine by Jen Vazquez Media

Master Instagram Like a Pro: A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine

Ever feel like Instagram’s got more “features” than you have coffee cups in the cupboard? 🤪 It’s kind of like mom life—so many moving parts, each needing its own little touch to keep everything running smoothly!

Navigating Instagram can feel a lot like mom life—so many moving parts, each needing a different approach to make it all work! Here’s a little guide on how to make each Instagram feature shine, helping you connect with your audience just like you would with those closest to you.

Feed (The Family Scrapbook)

Think of your Feed as the family album, where you showcase the best highlights. It’s all about sharing the moments that capture what you’re all about—those authentic, memorable shots (like the rare family photo where everyone’s looking in the same direction!).

Reels (Playtime Adventures)

Reels are like playtime, where things get creative and fun. It’s your space to bring in trends, a little humor, and that burst of personality. Short, engaging videos are your chance to say, “This is me—take a look!”

Stories (Daily Mom Moments)

Just like quick snaps of those everyday moments, Stories are where you share the real stuff. Whether it’s that first sip of coffee (or third reheat!), Stories let you show up in a way that feels natural and relatable.

Live (Family Facetime)

Going Live is your moment to connect in real time—like a FaceTime call with friends or family! It’s the place for real-time interactions, Q&As, and letting people in on the unscripted, in-the-moment goodness.

Notes (Sticky Note Reminders)

Notes are like those sticky notes you leave around the house for quick updates or reminders. Drop a little thought, share a quick update, and let your audience know what you’re up to in a way that feels casual and personal.

Broadcast Channel (Mom Group Chat)

Your Broadcast Channel is your insider circle—think of it as the group chat where you share updates, tips, and those “only we get it” insights. It’s like a newsletter where you can keep your audience in the loop on what’s new and exciting.

Threads (Kitchen Table Talks)

Threads are like those late-night kitchen table chats that go deep. They’re perfect for one-on-one conversations, sparking ideas, and building true connections.

So next time you’re on Instagram, think of it as showing up for your friends and family! Use each of these features in a way that feels natural, letting your followers see all the amazing things you bring to the table.

Here’s to showing up, sharing your story, and making those connections that last!

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Simplify Instagram: Feature-by-Feature Breakdown<br /> Overwhelmed by Instagram? Think of it like connecting with family—Reels are for play, Stories capture daily moments, and Lives create real-time bonds. This guide walks you through each feature, helping you show up authentically and grow your brand.<br /> by Jen Vazquez Media
Feeling overwhelmed by Instagram? Break it down feature by feature! Treat your feed like a scrapbook, Reels like playtime, and Stories as your daily moments. Simplify your strategy and connect with your audience in a way that feels authentic and personal.<br /> by Jen Vazquez Media
Instagram can feel like mom life—so many parts to juggle! This guide simplifies each feature, from Reels and Stories to Lives and Threads. Show up naturally and make your audience feel like part of your family with these actionable tips.<br /> by Jen Vazquez Media
Discover how to make Instagram feel natural and relatable! Learn to use Reels, Stories, and Threads to connect with your audience like you would with family—simple, meaningful, and fun. From creating engaging Reels to hosting unscripted Lives, this guide has it all!<br /> by Jen Vazquez Media
Want to make Instagram work for you? Learn how to create authentic connections using your feed, Reels, Stories, and more. Whether it’s playful Reels or real-time Lives, this guide is your cheat sheet for mastering Instagram with ease.<br /> by Jen Vazquez Media

Pinterest Trends Weekly: Gifting Galore

Content Creation, Marketing, Pinterest

<br /> Pinterest Trends Weekly_ Headed for The Holidays by Jen Vazquez Media

Pinterest Trends Weekly: Headed for The Holidays 

Pinterest is buzzing with inspiration, and this week’s trends are all about Gifting Galore. From creative gift ideas to wrapping essentials, Pinterest users are diving into all things holiday-related. With over 537 million users actively searching for the next big ideas, Pinterest offers a treasure trove of insights to guide your holiday marketing strategy.

Let’s unpack the hottest trends this week, and how you can use them to connect with your audience.

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 537 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

WATCH FOR FREE!

Small Gifts That Pack a Big Punch

People are seeking thoughtful and affordable ways to show their appreciation. Small gifts for coworkers and friends are seeing a surge in popularity, with searches like:

  • Small gifts for coworkers (+140%)
  • Cup gift ideas, filled (+2.5x)
  • Candle warmer (+95%)
  • Coffee gift basket (+30%)
  • Keychains (+25%)

Category Spotlight: Fashion, Beauty, and Tech

Pinterest users are also hunting for stylish and functional gifts. Let’s break it down by category:

Fashion

Holiday parties and winter looks are inspiring these top searches:

  • Holiday dress (+9x)
  • Shoulder bags (+45%)
  • Winter hats (+40%)
  • Headbands (+30%)
  • Duffel bags (+30%)

Beauty

Practical beauty items are trending, perfect for holiday gifting:

  • Makeup bags (+115%)
  • Claw clips (+95%)
  • Perfumes (+85%)
  • Lip gloss (+45%)
  • Body oil (+30%)

Tech Accessories

Tech-savvy gift givers are loving:

  • AirPod cases (+50%)
  • Phone cases (+40%)
  • Speakers (+40%)
  • Apple Watch bands (+30%)

Generational Trends: Gen Z and Millennials

Pinterest knows that generational preferences shape gift-giving, and here’s what’s trending:

Gen Z

Sentimentality and creativity dominate Gen Z gift searches:

  • Holiday cards (+175%)
  • Scrapbook cutouts (+170%)
  • Gift cards (+165%)
  • Sentimental gifts (+65%)
  • Gift card bouquet (+35%)

Millennials

Millennials are all about practical yet thoughtful gifts:

  • Dollar Tree gift basket ideas (+2.5x)
  • Stocking stuffers for men (+2x)
  • Stocking stuffers for toddlers (+155%)
  • Wine basket gift ideas (+30%)
  • Self-care gift basket (+25%)

Wrapping Gifts: Pinterest’s Spotlight on Presentation

Gift wrapping is having its moment! It’s not just about what’s inside but how it’s presented. Top trends include:

  • Wrapping paper ideas (+2x)
  • Gift wrapping station (+50%)
  • Wrapping paper storage (+40%)
  • Gift boxes (+30%)
  • Ribbon bows (+30%)
Cool Cult Finds on Pinterest Jen Vazquez media

Featured Pinterest Board: Trendy Gifts

Looking for even more inspiration? Check out my curated Pinterest board, Cool Cult Finds, where you’ll discover the top trending gift ideas in one convenient place. Perfect for planning your holiday gifting and crafting your Pinterest strategy.

Final Thoughts

The holidays are the perfect time to tap into Pinterest’s massive audience and trending searches. Whether you’re creating content, curating products, or running ad campaigns, these insights can guide you toward making a big impact this season.

Happy pinning and have an amazing Thanksgiving! 🎁✨

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Pinterest Trends Weekly: Headed for The Holidays

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly_ Headed for The Holidays What’s trending now on Pinterest? Headed for The Holidays! This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform. Key trends 5x increase in “friendmas party ideas” 4x increase in “christmas movie list” 17x increase in “pecan pie cake” 3x increase in “thanksgiving punch non alcoholic” 2.5x increase in “gingerbread house” 4x increase in “bows on christmas tree” By Jen Vazquez Media

Pinterest Trends Weekly: Headed for The Holidays 

What’s trending now on Pinterest? Headed for The Holidays!  This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform.

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 537 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Holiday Festivities Searches

From themed parties to gifts and games, Pinterest users are in full-on celebration mode. Here’s how search terms have grown in the past three weeks:

  • Friendsmas party ideas: 5x increase
  • Cookie exchange: 2.5x increase
  • White elephant gift ideas: 150 percent increase
  • Polar Express party ideas: 145 percent increase
  • Bring a board night: 445 percent increase

Prepping Ahead: Fun, Food, and Health Remedies

Holiday prep is in full swing, with users curating lists for entertainment, recipes, and wellness tips to survive the cold season. Here are the biggest spikes in searches:

Entertainment

  • Christmas movie lists: 4x increase
  • Thanksgiving games: 3x increase
  • Christmas playlists: 3x increase
  • Holiday games: 2x increase
  • Christmas books: 2x increase

Food & Recipes

  • Pecan pie cake: 7x increase
  • Butterfinger balls: 13x increase
  • Apple pie biscuits: 6x increase
  • Shepherd’s pie soup: 5x increase
  • Turkey cupcakes: 2.5x increase

Health

  • Thanksgiving punch (non-alcoholic): 3x increase
  • Healthy Thanksgiving side dishes: 100 percent increase
  • Medicine ball tea: 55 percent increase
  • Healthy sweet potato recipes: 45 percent increase
  • Sore throat remedies for adults: 25 percent increase

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Sign up and start smashing your Pinterest goals!

Watch Now!

Audience Spotlight: Gen X’s Taste of the Season

Gen X is embracing holiday nostalgia with elegant decor, festive treats, and timeless traditions. Their trending searches include:

  • Gingerbread houses: 2.5x increase
  • Luxury Christmas decor: 2x increase
  • Christmas window displays: 140 percent increase
  • Bailey’s drink recipes: 120 percent increase
  • Holiday baking: 90 percent increase

Moment Spotlight: Christmas Tree Trends

Whether it’s before or after Thanksgiving, Christmas trees are turning homes into winter wonderlands. These tree-decorating searches are lighting up Pinterest:

  • Bows on Christmas trees: 4x increase
  • Blue and silver tree ideas: 4x increase
  • Flocked tree decorating ideas: 3x increase
  • Tree toppers: 3x increase
  • All-red Christmas trees: 3x increase
  • Christmas tree themes: 100 percent increase

Featured Board: Thanksgiving Recipes

Ready to serve up the perfect holiday meal? Check out Pinterest’s Thanksgiving Recipes board for inspiration on everything from savory sides to show-stopping mains. Visit my blog at jenvazquezcoach.com/blog for a direct link.

Get Inspired for the Holidays

Pinterest is your ultimate guide to tapping into the season’s hottest trends. Use these insights to connect with your audience, craft share-worthy content, and make this holiday season your most festive yet.

See you next week for more Pinterest insights!

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Holiday Trends to Watch on Pinterest This Week Pinterest Trends Weekly_ Headed for The Holidays What’s trending now on Pinterest? Headed for The Holidays! This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform.<br /> Key trends<br /> 5x increase in “friendmas party ideas”<br /> 4x increase in “christmas movie list”<br /> 17x increase in “pecan pie cake”<br /> 3x increase in “thanksgiving punch non alcoholic”<br /> 2.5x increase in “gingerbread house”<br /> 4x increase in “bows on christmas tree”<br /> By Jen Vazquez Media
Pinterest Trends to Shape Your Holiday Strategy Pinterest Trends Weekly_ Headed for The Holidays What’s trending now on Pinterest? Headed for The Holidays! This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform.<br />
Key Pinterest Trends for Holiday Content Creation Pinterest Trends Weekly_ Headed for The Holidays What’s trending now on Pinterest? Headed for The Holidays! This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform.<br /> Key trends<br /> 5x increase in “friendmas party ideas”<br /> 4x increase in “christmas movie list”<br /> 17x increase in “pecan pie cake”<br /> 3x increase in “thanksgiving punch non alcoholic”<br /> 2.5x increase in “gingerbread house”<br /> 4x increase in “bows on christmas tree”<br /> By Jen Vazquez Media
Trending Holiday Marketing Insights on Pinterest Pinterest Trends Weekly_ Headed for The Holidays What’s trending now on Pinterest? Headed for The Holidays! This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform.<br /> Key trends<br /> 5x increase in “friendmas party ideas”<br /> 4x increase in “christmas movie list”<br /> 17x increase in “pecan pie cake”<br /> 3x increase in “thanksgiving punch non alcoholic”<br /> 2.5x increase in “gingerbread house”<br /> 4x increase in “bows on christmas tree”<br /> By Jen Vazquez Media
Pinterest Insights to Plan Your Holiday Content Pinterest Trends Weekly_ Headed for The Holidays What’s trending now on Pinterest? Headed for The Holidays! This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform.<br /> Key trends<br /> 5x increase in “friendmas party ideas”<br /> 4x increase in “christmas movie list”<br /> 17x increase in “pecan pie cake”<br /> 3x increase in “thanksgiving punch non alcoholic”<br /> 2.5x increase in “gingerbread house”<br /> 4x increase in “bows on christmas tree”<br /> By Jen Vazquez Media

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How Being a Guest on a Podcast Can Help Female Service Providers Book More Clients

Content Creation, Marketing

Turn Podcast Appearances into New Clients. Female service providers can grow their client list by guesting on podcasts. Learn how to find the right shows, share your expertise, and attract leads who trust your skills. Boost your business by making guest podcasting a key part of your strategy. by Jen Vazquez Media

How Being a Guest on a Podcast Can Help Female Service Providers Book More Clients

Starting your own podcast isn’t the only way to reach new clients. Being a guest on another podcast can be just as powerful. For female service providers, being a podcast guest is a great way to showcase your skills, connect with new people, and book more clients. Let’s break down how podcast guesting can help grow your business and attract new leads!

1. Reach New Clients and Grow Your Audience

Being a guest on a podcast is like getting a personal invite to someone else’s audience. It’s an easy way to connect with listeners who may need your services.

Get in Front of a New Audience

By joining other podcasts, you can speak directly to listeners who already trust the host. It’s like getting a warm introduction that can help you reach people who are ready to take action.

Build Trust Fast

People are more likely to reach out to you if they hear you speak and share your expertise. It makes you more real, relatable, and trustworthy. At the end of your guest spot, make sure to share clear next steps—like inviting listeners to join your email list or download a free guide.

Give Away Something Valuable

Offering something free, like a guide or checklist, is a great way to entice listeners to sign up for your email list. Once they’re on your list, you can nurture them and turn them into clients.

2. Show You’re the Real Deal in Your Field

Being a podcast guest gives you the chance to show off your expertise in a way that other marketing channels can’t.

Share Actionable Tips and Stories

Share best practices, client wins, and easy-to-follow advice. Make sure what you’re sharing is actionable so listeners can get a quick win. This shows how you can solve their problems.

Build a Real Connection

Your voice is powerful—it helps create a connection with listeners. Speaking directly to your audience helps you come across as authentic and relatable, making you memorable.

Boost Your Credibility

Being featured on podcasts shows that you’re a trusted expert in your field. Share the podcast episode on your social media, website, and email list to show potential clients that you know your stuff. It’s also a great way to remind your audience of your skills throughout the year.

Elevate Your Brand with Professional Podcast Management Services

Imagine sharing your message effortlessly while we manage the rest—turn your podcasting dreams into reality with our expert support!

Are you ready to amplify your voice and expand your reach without the overwhelm? Our comprehensive Podcast Management Services are designed to take the technical and administrative burdens off your plate, allowing you to focus on delivering compelling content. From episode planning and editing to distribution and promotion, we handle every aspect to ensure your podcast not only runs smoothly but also stands out in your niche. Let us help you transform your podcast into a powerful tool for connection and growth.

LEARN MORE

3. How to Start Being a Podcast Guest

If you’re excited to try podcast guesting, here’s how you can get started:

Find the Right Podcasts

Look for shows that align with your target audience. For example, if your ideal clients are female service providers, make sure the podcast’s audience matches that. Saying no to shows that don’t align with your audience is okay—it saves you time and keeps your focus.

Pitch Yourself Effectively

Send a personalized pitch to the podcast host. Let them know how you can help their audience and why you’d be a great guest. Here’s a tip: before you pitch, follow the host on social media and engage with their content. Listen to a couple of episodes to ensure it’s the right fit. When you reach out, mention specific episodes and share what you learned from them. This shows that you’ve done your research and genuinely value their content.

Prepare for the Interview

Even after you get booked, do a little homework. Be ready with key points, stories, and a special freebie for listeners. Make sure to send the freebie link to the host ahead of time so they can include it in the show notes.

4. Turn Podcast Guesting Into Clients

Guest spots are just the beginning—here’s how to get even more out of each appearance:

Create a Special Offer

Share a free guide, discount, or exclusive offer to encourage listeners to connect with you. This makes it easier to convert listeners into clients.

Promote Your Episodes

Once the episode goes live, promote it on all your platforms: social media, blog, website, and email list. Don’t just share it once—promote it multiple times throughout the year. Doing this has led to podcast hosts inviting me back after seeing the impact of my shares.

Repurpose the Content

Use the podcast episode for social media posts, blog content, or even email newsletters. This way, you maximize the value of each guest spot. For example, I’ve created a Spotify playlist of all my guest appearances, which I include when pitching myself to new podcasts. This showcases my experience and builds trust with potential hosts.

5. Should You Guest on Podcasts or Start Your Own?

If you’re not sure whether to start your own podcast or focus on guesting, here’s a quick comparison:

Guesting Benefits:

  • No need to spend time or money on gear.
  • Easier to get started—you just show up and speak.
  • You can reach new audiences quickly and expand your reach.

Hosting Benefits:

  • You’re in control of everything—topics, guests, and schedule.
  • You build a loyal group of listeners who come back for more.
  • You get to dive deep into topics you’re passionate about, creating a long-term relationship with your audience.

Start Booking More Clients by Being a Podcast Guest

Being a guest on a podcast is fun and, yes, it can feel a bit nerve-wracking at first. But once you get into the flow, it’s an easy way to share your story, showcase your expertise, and connect with people who are ready to book your services. Start by pitching to podcasts that align with your niche and have your ideal audience. Watch how this simple strategy can grow your business and attract new clients.

So, are you ready to get started? Start pitching yourself as a podcast guest today and see how it helps you grow your business!

OR, you could have my team help you with the podcast.  Learn more!

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How Podcast Guesting Attracts Clients for Service Providers. Being a guest on podcasts helps female service providers reach new clients and build trust. Learn practical tips to get started, find the best shows, and turn listeners into leads for your business. Discover how podcast guesting can grow your reach and book more clients by Jen Vazquez Media
Why Female Service Providers Should Be Podcast Guests.<br /> Discover how being a podcast guest helps female service providers book more clients. Share your knowledge, connect with potential clients, and grow your reach with simple strategies that work. Learn why guest podcasting is a smart move for your business.
Grow Your Business by Guesting on Podcasts. Female service providers can reach new clients by being a podcast guest. Sharing your expertise helps build trust, connect with new people, and attract clients who need your services. Learn how to find the right podcasts and get booked to grow your business.
How Podcast Guesting Can Help Female Service Providers Book More Clients. Being a guest on podcasts is an easy way for female service providers to grow their audience and attract more clients. Learn how podcast guesting builds trust, showcases your skills, and turns listeners into leads. Discover simple tips to boost your business by reaching new audiences.
How Podcast Guesting Attracts Clients for Service Providers. Being a guest on podcasts helps female service providers reach new clients and build trust. Learn practical tips to get started, find the best shows, and turn listeners into leads for your business. Discover how podcast guesting can grow your reach and book more clients.

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