How to Use Brand Photos to Boost Your Marketing (and Actually Bring In Leads)

flutes of Champagne in a four-way cheers at The Sunlight Space Studio in Los Altos, California by Bay Area Brand Photographer Jen Vazquez

How to Use Brand Photos to Boost Your Marketing

Hey friend! Today we’re getting into something a lot of founders skip… even though it’s one of the easiest ways to get more eyes on your business: brand photography.

You can have the best Pinterest strategy out there, but if your photos don’t connect, your marketing stalls out real fast. Let’s fix that with simple steps you can use today.

Why Brand Photography Matters

Visuals build trust faster than words — way faster.  When someone lands on your Pinterest profile, website, or Instagram, your photos tell them who you are and how you help.

Fresh, intentional photos build recognition. Outdated or generic images confuse people. That small shift alone can change how people see your brand.

Three Photo Categories Every Founder Needs

Let’s break down the exact types of photos that actually help people connect with you.

1. Behind-the-Scenes

These show your real process — even if your process is you at a laptop.  Think:

• Working at your desk
• Planning content
• Chatting with a “client” (aka your sister, best friend, or one of your kids)

If you’re a hairdresser, coach, photographer — same idea. People want to see you doing your thing.

2. Personality Moments

These are your smile shots, your laugh shots, your lifestyle moments, your natural expressions.

The ones that feel like someone caught you mid-moment. These make you human and relatable — and honestly, they’re the photos people connect with the most.

3. Expertise + Tools

Flat lays, tools, details.  Show the “things you touch” when you’re doing what you do.

For me, that’s a laptop open to Pinterest, my phone, notebooks, pens — anything that makes it clear what I help with.

With all three categories, you create a full visual library you can use for:

• Pinterest
• Reels
• Emails
• Website updates

Bonus: I always grab behind-the-scenes video at client sessions so they can turn it into fast, easy Reels.

Ready for a Visual Refresh?

End of year is the perfect time to check in with your visuals.  Ask yourself: “Do these photos still show my brand, my energy, and my ideal client?”

If not, it’s time to plan a 2026 refresh. You can book a Social Session for quick updates or go deeper with a full brand photo session — hair and makeup included, plus strategy built into every shot.

And if you want support planning your next shoot, grab my Brand Photo Shoot Workbook + Checklist. It covers posing, outfits, and a marketing-minded shot list so you capture content that actually sells.

How to Use Your Photos Across Platforms

Now let’s turn those photos into a real marketing system.

Pinterest

Use bright, clear photos with your face or workspace featured. These drive the most saves + clicks.

Instagram

Turn behind-the-scenes photos into quick Reels and stories. People love seeing the process.

Website

Use “connection shots” on your About page. Use tool + detail shots on your Services page.

Email

Add one personal, friendly image at the end of your newsletter. It makes your whole message feel warmer and more real.

Each photo should reinforce the same message: Who you help + how you help them.

Your Action Step

Review your current brand photos. If they don’t tell your story anymore, it’s time to book your next session and start 2026 with visuals that work for you.

That wraps our November series on Pinterest + visibility. December is all about marketing systems for the new year — so stick around.

Thanks for hanging out with me today — you crushed it just by showing up for your business! Pick one of these two videos next to keep growing your biz the easy way.

 

📌 DON’T FORGET TO PIN IT!

brand photo of Michelle Oost birth photographers and coach with bubbles  at the Sunlight Studio in Los Altos, california by Bay ARea Photographer Jen Vazquez
esthetician Monina Wright of Moderne Beauty giving a facial to a client in Willow Glen, California by Bay ARea Photographer Jen Vazquez
Website designer and former makeup artist Kim Baker Gomez at The Sunlight Space in Los Altos, California by Bay ARea Photographer Jen Vazquez
Annabell Lindo of ShiftWell slicing lemons detail shot at The Sunlight Space in Los Altos California by Jen Vazquez Media
Makeup Artist and beauty coach Susan Talamantes at the Sunlight Space studio in Los Altos, California by Bay Area Brand Photographer Jen Vazquez

Social Sessions

Social Sessions with Jen Vazquez Media

Social Sessions: Mini Brand Photoshoots + Content Creation for Small Biz Owners

     ✨ Fresh photos, scroll-stopping content, and a confidence boost — all in 90 minutes. ✨. 
     💖 Early Bird Price: $250 until September 10th! (regularly $350)

What’s Included

  • 1.5 hour group experience (photos + networking + content creation)

  • 3 outfit changes for variety + versatility

  • Professional headshots + lifestyle images

  • Behind-the-scenes video clips

  • Content Creation Workbook — with prompts + strategies to turn your BTS clips into Reels + TikToks that actually attract your dream clients

  • 15 edited images (you choose your favorites from your gallery)

Why Social Sessions?

Social Sessions aren’t just mini photo shoots — they’re a confidence-boosting content party.

✔️ Affordable and efficient — no all-day shoot required
✔️ Three looks in one session for variety
✔️ Leave with both photos AND a plan to market with them
✔️ Meet like-minded creatives + small biz owners (your next client might be in the room!)

Investment

✨ These are $350

VIP Upgrade (Pre-Session) → +$300

  • ALL the images in the gallery

  • 3 Reels created for you, ready to post

  • Best value: $697 total

After-Session Upgrade → +$400

  • ALL images from your session (no reels)

How It Works

  • Welcome + Networking (15 minutes)
    Meet the group, share what you do, and get hyped!

  • Mini Shoot Rounds
    Everyone rotates through 3 quick rounds (one per outfit).

  • Wrap-Up
    Leave with content, connections, and a confidence boost.

Don’t Forget to Pin It!

Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media
Brand photos on a pin with words: Social Sessions by Jen Vazquez Media

Bay Area Mini Sessions

Holiday PJ Mini Sessions — What You’ll Get

  • 10-minute shoot that fits perfectly between naps + snacks
  • 5 edited digital imagesyou choose your faves from the full gallery preview
  • Private online gallery for easy sharing + ordering pro-quality prints or gifts (you’ll get my photographer discount)
  • Free prep guide with outfit tips, must-bring items, and pose ideas so everyone shows up photo-ready

Who It’s For

Kids in their cutest holiday PJs — Christmas, Hanukkah, Kwanzaa, or whatever your family celebrates. Bring the cozy vibes + big giggles.

Investment

$175 for everything above (my custom sessions are $650 — total steal!) Have more than 4 kiddos? Please book two back-to-back spots so we have time for everyone.

Easy Upgrades

Want more? Add extra images for $30 each or grab the full gallery (about 30 images) for $150.

Why Moms Love These

  • Indoors at a Los Altos studio — no weather stress, perfect light
  • Fast + fun — kids stay engaged, you get card-worthy photos
  • Zero overwhelm — I guide poses, you focus on cuddles

How Booking Works

Choose your time, pay the session fee, and agree to the terms to reserve. Need a payment plan? Email jen@jenvazquez.com and I’ll take care of you.

Pro tip: arrive 10 minutes early — minis run back-to-back and I want every minute for adorable photos.

Ready for the Full Experience?

While mini sessions are short + sweet, my custom portrait sessions are where the magic really unfolds. With more time to relax, multiple outfit changes, and the freedom to capture a mix of posed portraits and candid in-between moments, you’ll walk away with a gallery that feels like you. Whether you’re celebrating a milestone, updating your family photos, or simply craving images that capture your story in a deeper way, these sessions are designed to give you space, ease, and beautiful results. 💕 Let’s create something unforgettable together!

Your Ultimate Guide to Preparing for Mini Sessions with Jen Vazquez Media

Family Portraits — Let’s Be Real

The first question I always get: “What should we wear?” Here’s the lowdown:

Family portrait sessions can be a bit stressful, especially if you’ve got little ones or a big group. Trust me, as someone with four adult children, three grandkids, and a career as a professional photographer, I’ve seen it all. But don’t worry—I’m here to share my knowledge and help you prepare for a smooth, enjoyable session that results in beautiful photos you’ll love.

What to Wear?

  • Coordinate, Don’t Match: Gone are the days of matching outfits. Instead, choose a color palette that works well together. If you’re planning to display these portraits at home, consider your home’s color scheme. If your living room is decorated in warm, earthy tones, you might want to avoid colors like teal and purple.
  • Start with Your Outfit: Pick something you feel amazing in. Your confidence will shine through in the photos. Once you’ve chosen your outfit, build everyone else’s looks around it, using complementary colors and styles. For example, if you’re wearing a floral dress with pinks, purples, and greens, you could have one child in a green shirt and another in pink, while your partner wears a combination of those colors.
  • Accessorize Thoughtfully: Accessories like belts, necklaces, bow ties, and hats can add that finishing touch. Avoid anything too trendy that might date the photos—think timeless and classic.

Preparing for the Shoot

Preparation is key to a successful session. Here’s how to get ready:

  • Hair and Makeup: Consider hiring a professional for hair and makeup. It can be a relaxing experience and ensures you’ll look your best. If you’re doing it yourself, go for a subtle, natural look. Don’t forget to use hairspray if you’re curling your hair, and bring along touch-up items like lipstick and a brush.
  • Get Plenty of Rest: A good night’s sleep is essential, especially for the little ones. Well-rested kids are happier and more cooperative.
  • Pack Essentials: If you’ve got young kids, bring along non-messy snacks, a favorite toy, or comfort item. It can make all the difference in keeping them happy and engaged.
  • Arrive Early: Aim to arrive a few minutes early so you can settle in and everyone can relax before we start shooting.

Grooming Tips

  • Men: A fresh haircut a couple of days before the shoot is ideal. If you shave, do it the morning of the shoot with a new razor to avoid irritation.
  • Ladies: Keep your skin moisturized in the days leading up to the shoot, and make sure your nails are tidy. Avoid high-salt foods to reduce bloating, and check your undergarments with your outfit to ensure no straps or lines are visible.
Capturing Family Joy: Top Tips for Successful Holiday Mini Sessions by Jen Vazquez Photography

Confidence is Key

The most important thing you can bring to your session is confidence. Remember, it’s perfectly normal to feel a little awkward in front of the camera. My job is to help you feel comfortable and guide you through poses so that you look your best.

Should You Bring Props?

Props can add a fun and personal touch to your photos. Whether it’s something as simple as a favorite blanket or something more creative like brightly colored balloons or umbrellas, props can make your session unique to you. If you’re not sure what to bring, think about what makes your family special.

Final Touches

  • Teeth: If you want to whiten your smile, start treatments about 2-3 weeks before your session.
  • Sunburns and Tan Lines: Avoid them! If you tan, do so at least a week before the shoot.
  • Ironing: Iron your clothes the night before and hang them to avoid wrinkles.

After the Shoot

Once we’ve wrapped up the session, you can relax and look forward to seeing your beautifully edited photos. I’ll keep you updated on when they’ll be ready. In the meantime, treat yourself to something special—you’ve earned it!

I can’t wait to capture these moments for you! Remember, the most important thing is to have fun and enjoy the experience. See you at the shoot!

284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones

284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez

Effortless Testimonial Gathering for Service Providers

How to Get Testimonials That Sell: A Simple System for Service Providers

Are you skipping testimonials because asking feels awkward? Or maybe the ones you do get sound more like vague compliments than reasons to hire you? You’re not alone—and today we’re fixing that. In this episode, I sat down with Kris Jones of Red Door Designs to talk about how to collect client stories that actually convert. Whether you’re a photographer, coach, or creative service provider, these tips will help you create a repeatable system to gather, refine, and use testimonials to attract more of the right clients—without sounding salesy or generic.

Disclosure: This blog may contain affiliate links, which means I may earn a small commission if you choose to make a purchase through them—at no additional cost to you. I only rec

Why Most Testimonials Fall Flat (And What to Do Instead)

So many service providers rely on word-of-mouth or referrals—but those can be inconsistent. When you use storytelling and social proof the right way, your testimonials become your best marketing tools. Kris shared that the most powerful testimonials aren’t about you being “great”—they’re about your client’s transformation. Think: “I went from zero leads to booking 4 clients in two weeks” instead of “She’s amazing to work with.”

The key? Ask the right questions that guide your client to tell the story—from struggle to success.

The 3-Step Testimonial Gathering Formula

Kris recommends asking your client these three questions via email (or Zoom, if you’re recording video):

  1. What were you struggling with before we worked together?
  2. How did that struggle make you feel?
  3. What happened for you as a result of our work together—and how did that make you feel?

Bonus question: What would you say to a friend who was on the fence about working with me?

This simple framework invites emotion, detail, and proof—all the elements that make a testimonial feel real and relatable. Pro tip: Always ask permission to use it in your marketing, and pair testimonials with a photo whenever possible.

Where and How to Use Testimonials in Your Marketing

Once you’ve got them, don’t let those golden words sit in your inbox. Kris suggests:

  • Adding testimonials directly on your website at key decision points (right before a CTA)
  • Embedding video testimonials into your emails or sales sequences
  • Turning strong testimonials into social media graphics and captions
  • Repurposing them as mini case studies on your blog

A short, two-sentence testimonial with a clear before-and-after is often more powerful than a long-winded paragraph. Less is more—as long as it’s specific.

Storytelling: Your Secret Weapon for Standing Out

Tired of blending in? Kris reminded us that your story is your biggest differentiator. You might be in a saturated market, but no one else has your journey. Position yourself as the guide—not the hero—and show your clients what’s possible for them.

When your story is clear, client-focused, and repeated across platforms (yes, repetition matters), your brand becomes memorable and magnetic.

Where to Find Kris:

Links Mentioned:

  • Descript: an AI-powered platform that combines transcription, audio editing, and video editing capabilities into a single, user-friendly tool
  • Storybrand book: New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

DON’T FORGET TO PIN IT!

284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez
284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez
284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez
284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones on Marketing Strategy Academy Podcast with host Jen Vazquez

Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space

Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space

Empowering Visuals for an Inclusive Creative Brand

Meet Kim Gomez, the founder and creative force behind Marry Me Design Studio. Kim brings over a decade of experience as a wedding hair and makeup artist into her work, designing website templates made specifically for beauty pros in the wedding industry.

Marry Me Design Studio offers easy-to-use, SEO-friendly Squarespace templates and tools that help wedding hair and makeup artists attract dream clients without the stress of tech overwhelm. Kim’s work is grounded in inclusivity, strategy, and a deep understanding of what it takes to grow a service-based business in a competitive market.

Her mission is clear: to help beauty pros show up online with confidence, connect with the right clients, and build sustainable, thriving businesses—starting with a website that truly works for them

Why We Chose The Sunlight Space

When planning Kim’s brand session, we wanted a space that offered flexibility and warmth—just like her approach to design. The Sunlight Space in Northern California checked every box. It features a wide variety of backdrops, from clean white nooks to colorful textured corners, giving us the perfect canvas to capture all the facets of Kim’s brand.

The variety allowed us to showcase different looks—from editorial to everyday—while keeping everything cohesive and aligned with her brand identity.

Capturing Kim in Her Element

Our goal for the shoot was clear: highlight Kim’s personality, expertise, and everyday magicWe focused on images that showed her:

  • On her laptop and phone, engaging in real work moments
  • Celebrating with confetti for all of those celebration-type social media posts.
  • Relaxed and confident, letting her personality shine through
  • In settings that mirrored the creative environments she designs for

These photos now serve as valuable assets for Kim’s website, marketing, and social platforms—giving her content that speaks directly to her audience.

A Brand That Truly Gets You

Kim doesn’t just build websites—she builds foundations for growth. Her clients often come to her feeling overwhelmed by tech, branding, or SEO—and leave with a website that feels like home. Whether you’re a wedding hair and makeup artist, creative entrepreneur, or service provider, Kim helps you show up online in a way that feels empowering and aligned.

She’s more than a web designer—she’s a partner in your business journey.

Final Thoughts: More Than Just Photos

This brand session was about more than headshots. It was about capturing the why behind the work. Kim’s commitment to equity, ease, and authentic connection shows in everything she does—and now, her brand visuals reflect that too.

If you are looking for props for your photoshoot — check out my amazon store for some of my favorites.

If you’re a wedding beauty pro looking for a website that reflects your artistry and helps you get found by the right clients—Marry Me Design Studio is built just for you!

📸 Scroll down to explore the photos from our session.

Every image tells the story of a brand built on purpose, inclusion, and impact.

Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space<br />
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space<br />
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space<br />
https://jenvazquez.com/wp-content/uploads/2025/06/20250221BrandSocialSessionsKimBakerGomezBuzzandBloomLosAltosCASunlightSpaceJenVazquezMedia-0939.jpg
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space<br />
https://jenvazquez.com/wp-content/uploads/2025/06/20250221BrandSocialSessionsKimBakerGomezBuzzandBloomLosAltosCASunlightSpaceJenVazquezMedia-0939.jpg
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space<br />
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space
https://jenvazquez.com/wp-content/uploads/2025/06/20250221BrandSocialSessionsKimBakerGomezBuzzandBloomLosAltosCASunlightSpaceJenVazquezMedia-0939.jpg
https://jenvazquez.com/wp-content/uploads/2025/06/20250221BrandSocialSessionsKimBakerGomezBuzzandBloomLosAltosCASunlightSpaceJenVazquezMedia-0939.jpg
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space<br />
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space
https://jenvazquez.com/wp-content/uploads/2025/06/20250221BrandSocialSessionsKimBakerGomezBuzzandBloomLosAltosCASunlightSpaceJenVazquezMedia-0939.jpg
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space<br />
Brand Photography for Bay Area Web Designer | Marry Me Design Studio at The Sunlight Space<br />