You’ve been making gorgeous pins and getting almost zero clicks. Sound familiar? The problem probably isn’t your design. It’s your foundation — and the course you took never covered it.

What You Will Learn in This Episode

• Why does Pinterest work so differently from Instagram and TikTok?
• What should my Pinterest board names actually say to show up in search?
• What does an optimized Pinterest profile look like for a service provider?
• What are commercial intent keywords and how do I find them for my niche?
• What metrics should I actually be tracking on Pinterest to know if it’s working?
• Why are my Pinterest saves high but my website traffic is still low?
• What does a Pinterest audit actually review?

Key Takeaways

• Pinterest is a visual search engine — not social media — and that changes everything about your strategy.
• Board names are your SEO gold. Pretty covers don’t rank. Strategic names do.
• A weak profile kills strong pins every single time.
• ‘Wedding day magic’ sounds nice. ‘Wedding photography pricing guide’ converts.
• A pin with 100 saves and 10 clicks is worse than a pin with 10 saves and 100 clicks.
• Stop tracking impressions and saves. Start tracking pin clicks and outbound clicks.

Episode Timestamps

• 0:00 The Pinterest course problem nobody talks about
• 0:45 What happened when a client’s foundation was wrong
• 1:45 Foundation 1: Pinterest is search, not social
• 2:50 Foundation 2: Board names are your SEO gold
• 4:00 Foundation 3: Your profile is your Pinterest storefront
• 4:55 Foundation 4: Use commercial intent keywords
• 5:50 Foundation 5: Track the right metrics (this one will surprise you)
• 7:00 What a Pinterest audit actually looks at

Resources Mentioned

• • Pinterest Coaching
  • Pinterest Audit
  • Free 3-minute Pinterest Audits
  • Visibility Vault (25+ free Pinterest resources)
  • Free Pinterest Masterclass

Now, go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

📌 DON’T FORGET TO PIN IT