Why You Shouldn’t Just Create Pins Once

Pinterest pin with text: Why You Shouldn’t Just Create Pins Once 2025 by Jen Vazquez of Jen azquez Media Pinterest Manager

Think you can post a pin once and forget about it? That mindset could be costing you valuable traffic and leads. While Pinterest is often seen as a “set-it-and-forget-it” platform, the truth is, successful accounts build their reach through consistent and strategic pinning over time. Let’s break down why pinning once isn’t enough and what you can do instead to maximize your Pinterest strategy.

1. The Pinterest Algorithm Loves Fresh Content

Pinterest’s algorithm rewards accounts that consistently upload fresh content. This doesn’t mean you need to create brand-new content daily, but you do need to keep your profile active. Here’s why:

  • Fresh Pins Boost Visibility: When you upload a new pin or a new version of an existing pin, Pinterest prioritizes it in search results and users’ feeds.
  • Consistency Builds Trust: Regularly pinning signals to Pinterest that your account is active, which helps your overall reach.

Tip: Instead of pinning once, create multiple variations of your pin designs. Use different titles, images, or layouts to keep your content fresh and engaging.

2. People Engage Differently Over Time

Audience behavior on Pinterest changes with trends, seasons, and even time of day. If you post a pin once, you’re missing the chance to reach users who might engage with your content later.

  • Seasonal Trends Matter: Content can gain momentum months after it’s posted. For example, a summer photoshoot might take off in June, even if you pinned it in February.
  • Search Behavior Evolves: Users are always searching for new things. Regularly repinning and refreshing your content increases its chances of being discovered.

Example: A pin about “Fall Wedding Trends” might perform better in November when engagement season starts than when it’s originally pinned in May. By repinning, you’re keeping it relevant.

Join the Pinterest Trends Challenge

Ready to take your Pinterest strategy to the next level? The Pinterest Trends Challenge is designed to help you discover and leverage the hottest trends on Pinterest to drive traffic and generate leads. Over the course of this challenge, you’ll learn how to identify seasonal and evergreen trends, create optimized content, and strategically pin to stay ahead of the competition. Whether you’re new to Pinterest or looking to refine your strategy, this challenge will give you the tools and insights you need to turn Pinterest into your lead-generating powerhouse. Don’t miss out—join today and start transforming your Pinterest game!

3. Your Audience Needs Repetition

Marketing experts agree—people need to see something multiple times before they take action. This concept, called the Rule of 7, applies to Pinterest too.

  • Multiple Pins Increase Clicks: When you share variations of your pin over time, you’re giving your audience more opportunities to click, save, or engage.
  • Different Designs Speak to Different People: Some users may be drawn to a pin with bold text, while others prefer a minimalist design. By creating a variety of pins, you’re appealing to a broader audience.

Tip: Use scheduling tools like Tailwind to space out your pins so you stay consistent without overwhelming your followers.

4. Build a System for Long-Term Success

To make the most of Pinterest without feeling overwhelmed, create a batching and scheduling workflow. This ensures your content stays active even when you’re busy.

  • Batch Your Pins: Dedicate one day a month to create multiple pin designs for your latest content.
  • Schedule Strategically: Use Pinterest’s native scheduler or third-party tools to spread your pins out over weeks or months.
  • Repurpose Older Content: Don’t let older blog posts collect dust. Refresh their pins and give them new life.

Ready to Create a Winning Pinterest Strategy?

If you’re tired of pinning once and hoping for the best, it’s time to take a more strategic approach. Creating fresh content, repinning strategically, and maintaining consistency are the keys to building a successful Pinterest presence.

Need help? Join my Pinterest Challenge to learn how to create a simple yet powerful Pinterest strategy that drives traffic and generates leads. Let’s turn your Pinterest into a lead-generating machine!

Don’t Forget to Pin It!

Pinterest pin with text Fresh Pins_ The Secret to Pinterest Growth by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: Maximize Pinterest Traffic with Smart Strategies
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Pinterest Pin with text: The Rule of 7 for Pinterest Growth by Jen Vazquez of Jen Vazquez Media Pinterest Manager

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Pinterest Trends Weekly: Autumn Reset

Weekly Pinterest Trends_ Autumn Reset by Jen Vazquez media Pinterest Manager and educator

Pinterest Trends Weekly: Autumn Reset

I’m back with the latest trends from Pinterest, and this week, we’re diving into the theme of an Autumn Reset. Let’s jump right in and see what’s catching everyone’s eye!

What’s driving these trends?

Pinterest is a visionary platform where over 522 million people come each month to find inspiration and ideas. That’s more than half a billion people sharing their goals and dreams!

By keeping an eye on Pinterest trends, you can glean valuable insights into what might be trending elsewhere in the near future. Each week, Pinterest Predicts Weekly highlights actionable search trends across various categories, regions, and demographic groups.

How To Use Pinterest Trends Masterclass

Join me for a free masterclass, “How to Use Pinterest Trends” In this session, I’ll show you how to tap into the power of Pinterest Trends to boost your brand’s visibility and drive more traffic to your content. Whether you’re new to Pinterest or looking to refine your strategy, this masterclass will provide actionable tips and insights to help your business stand out. Plus, by attending live, you’ll have the opportunity to ask me questions directly and access an exclusive bonus.

\Don’t miss out—save your spot today!

What’s Trending This Week? Autumn Reset

This week, the spotlight is on ways to revamp daily and weekly rituals, set goals, and track progress. Here’s the lowdown on the latest growing search terms over the last three weeks compared to the previous three weeks:

  • Two times increase in Sunday Reset Routine
  • 90% increase in Routine Planner
  • 30% increase in Goal Board
  • 25% increase in daily habits
  • 25% increase in weekly schedule

As fall approaches

There’s also a noticeable uptick in searches for beauty, home, and food inspiration:

Beauty Trends

  • 65% increase in ways to dye your hair
  • 60% increase in fall scents
  • 40% increase in how to use a Gua Sha (A Gua Sha, in case you’re wondering, is a traditional Chinese tool used in facial massages.)
  • 35% increase in low maintenance blonde hair

Home Trends

  • 170% increase in office inspiration
  • 60% increase in household cleaning tips
  • 40% increase in outdoor learning spaces
  • 30% increase in meditation room decor

Food Trends

  • 190% increase in searches for frugal meals
  • 120% increase in college grocery lists
  • 55% increase in snack organization ideas
  • 50% increase in grab-and-go breakfast

Audience Spotlight: Millennials

Gen Y users are focusing on personal health and wellness. Here’s what they’re searching for in the past three weeks compared to the previous three weeks:

  • 65% increase in skincare essentials
  • 45% increase in monthly meal planning
  • 40% increase in inspirational books
  • 40% increase in Meatless Monday recipes
  • 25% increase in cycle syncing workouts

 

Moment Spotlight: Back to Work

With new routines comes a surge in searches related to office style, lunches, and desk organization:

  • Five times increase in fun work outfits
  • 40% increase in easy work lunches
  • 45% increase in casual work outfits
  • 45% increase in work desk organization
  • 30% increase in work outfits with sneakers
  • 25% increase in work from home setup

Editorial Activations and Upcoming Trends

Pinterest is letting people know they can sponsor editorial articles or shopping spotlights to align with key moments. I share this not to encourage creating ads but to inspire you to create content, like blog posts or Pinterest pins, that tie into these themes.

Upcoming Weeks to Watch

  • Sept 30 – Oct 6: Make it or break it with spooky mood projects and movie night vibes.
  • Oct 7 – 13: Spirit Week featuring homecoming aesthetics and Halloween costumes.
  • Oct 14 – 20: SPICE up your life with pumpkin spice and fall travel must-haves.
  • Oct 21 – 27: Snackable treats and routines that are easy to prep.
  • Oct 28 – Nov 3: Sugar rush with Halloween baking and party ideas.

There you have it, folks! I hope this helps you stay ahead of the curve with your content creation. Whether you’re a blogger, marketer, or Pinterest enthusiast, these insights can give you that creative spark you need.

Have a fantastic week and happy pinning!

Here is more information that may be helpful!

Social Sessions

Social Sessions

Elevate Your Online Presence with Social Sessions by Jen Vazquez Photography! Is Your Social Media Feeling Stale? Are you tired of using the same images repeatedly on your social media? Does your profile lack excitement and fail to capture your audience's attention?...

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