Pinterest’s New Campaign Gets It Right: Why “Live Your Life, Don’t Just Scroll It” Changes Everything

Marketing, Pinterest

Pinterest’s New Campaign Gets It Right: Why “Live Your Life, Don’t Just Scroll It” Changes Everything

This is exactly why Pinterest works for business.

Pinterest just dropped their biggest brand campaign yet, and honestly, I want to slow clap for them.  🙌

The campaign calls out the cost of being constantly online and offers a different path forward. While other online platforms often sell the illusion of living, Pinterest helps you create a life you actually want to live.

That right there? That’s the difference between Pinterest and everything else. And it’s exactly why Pinterest works so well for service providers who are tired of the social media grind.

This Campaign Gets What I’ve Been Teaching for Years

Most platforms are engineered to keep you scrolling through other people’s lives. Pinterest was built around something completely different: the moment a person moves from inspiration to action.

I’ve been saying this for years. Pinterest is not social media. It’s a visual search engine. People don’t go to Pinterest to scroll mindlessly. They go there with intent. They’re planning something. They’re researching something. They’re looking for solutions.

Pinterest reports that 78% of Australian users feel more positive after using the platform, which is 17 percentage points higher than the next closest platform. Additionally, 87% of Pinterest users believe their time on the platform is well spent, compared to 60% on other apps.

Those numbers don’t surprise me at all. When you’re using a platform to plan your life instead of just watching other people’s highlight reels, of course you feel better about the time you spend there.

Why This Matters for Your Marketing

Here’s what Pinterest’s new positioning means for your business: you’re marketing to people who are actively looking for solutions, not just passively scrolling.

Pinterest aims to inspire action beyond the app. The message is less about competing for screen time and more about redefining its purpose within it.

This is huge for service providers. Your ideal clients aren’t on Pinterest to waste time. They’re there because they have a problem to solve or a goal to achieve. They’re planning a website redesign. They’re researching photographers for their rebrand. They’re looking for marketing strategies that actually work.

Ready to meet your clients while they are

Ready to meet your clients where they’re actively planning?  Join The Club for 3 times a month, Pinterest strategy education that turns searches into clients.

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The Anti-Scroll Platform

Pinterest’s latest campaign looks back at life before social media, saying that the best thing that you can do online is to find a reason to go offline.

I love this so much because it’s exactly what happens when Pinterest works. Someone finds your pin about brand photography, clicks through to your website, reads your blog post, and books a discovery call. They found you online so they could improve their life offline.

That’s not happening on Instagram. That’s not happening on TikTok. Those platforms are designed to keep people scrolling, not to send them somewhere else to take action.

Nearly half of U.S. teens now say they spend too much time on social media, with many saying it has a negative effect on people their age. Pinterest is positioning itself as the solution, not the problem.

What This Campaign Tells Us About Pinterest’s Future

Pinterest launched its most ambitious paid media campaign on May 1, 2026, framing the platform’s fundamental design philosophy as a direct contrast to what its chief marketing officer described as platforms “engineered to keep you scrolling through other people’s lives.”

Pinterest is doubling down on being different. They’re not trying to compete with Instagram or TikTok on their terms. They’re saying, we’re not that. We’re something else entirely.

For businesses, this is incredibly good news. It means Pinterest is going to keep prioritizing search functionality over social features. It means they’re going to keep focusing on helping people find what they’re looking for instead of just keeping them on the platform.

How to Use This in Your Marketing

This campaign reinforces everything I teach about Pinterest strategy:

Lead with solutions, not entertainment. People are on Pinterest to solve problems and plan their lives. Your content should help them do that.

Think like a search engine, not social media. Use keywords. Answer questions. Be helpful and specific.

Make it easy for people to take action. Your pins should send people to your website, not keep them scrolling.

Focus on planning moments. Pinterest helps 600 million people each month to search, save and decide with confidence. With eight in ten Pinterest users arriving to search for at least one meaningful moment each year, the opportunity to show up during active planning is massive.

The Bottom Line

Pinterest’s new campaign isn’t just marketing speak. It’s a fundamental statement about what the platform is and isn’t. It’s validation for every service provider who has chosen to focus on Pinterest over other platforms.

People want to feel good about their lives in 2026, not upend them. What Pinners are searching for instead are approaches that enhance what they already have.

That’s exactly what good service providers do. You help people improve their businesses, their brands, their marketing. You don’t promise to completely transform their lives. You help them get better results from what they’re already doing.

Pinterest gets it. The campaign gets it. And if you’re a service provider who’s been on the fence about Pinterest, this should tell you everything you need to know about where the platform is headed.

It’s not about the scroll. It’s about the search. It’s not about watching other people’s lives. It’s about planning your own.  That’s the platform I want to build my business on. 

You can read Pinterest’s blog here.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

Why Your Pinterest Isn’t Getting Clicks: 5 Problems Every Service Provider Needs to Fix

Pinterest

photo of laptop and pinterest analytics on the screen with 0 outbound clicks for a blog: You're pinning consistently but getting zero website clicks? Here are the 5 most common Pinterest problems every service provider faces and exactly how to fix them.

Why Your Pinterest Isn’t Getting Clicks: 5 Problems Every Service Provider Needs to Fix

You’ve been pinning consistently, your boards are set up, and you’re posting regularly – but you’re still getting almost no website clicks. Here’s what’s actually wrong.

You’ve been pinning consistently. Your boards are set up. You’re posting regularly, maybe even writing keyword-rich descriptions.

But you’re still getting almost no clicks to your website.

If that’s you, I want you to know something: it’s not Pinterest, and it’s probably not even your content.

I’ve been on Pinterest since 2009 as a Pinterest Pioneer, back when it was in beta, and I built my photography business using that platform. So when someone comes to me and tells me Pinterest doesn’t work for service providers, I always ask the same question: which of these five things is happening?

Because almost every single click problem comes back to one of these five issues.

Ready to fix your Pinterest strategy?

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Problem #1: Your Pin Titles Aren’t Triggering the Click

Here’s the most common scenario I see: impressions are decent, maybe 10,000, 20,000, even 50,000 monthly views, but outbound clicks are almost zero.

That’s a packaging problem, not a content problem.

Pinterest is a search engine. People don’t browse it like Instagram – they search, scroll the results, and click on the pin that most promises the best answer. Just like when you scroll on Google.

If your pin title says “My top branding tips,” that’s not a promise – that’s a label.

Compare it to “Five branding tips that helped me book clients at a higher price point.” Same content, completely different click-through rate.

The fix is rewriting your pin titles to lead with a specific outcome, not just a topic.

Problem #2: Wrong Keywords for the Wrong Stage

Not all keywords are equal. Some tell you someone is browsing. Others tell you someone is ready to solve that problem right now.

“Brand photography” is a browse keyword. Millions of people search it. Most are not ready to book.

“What to wear for a brand photoshoot” is a buyer keyword. Someone searching that is actively preparing for a session.

If all your pins target top-of-the-funnel browse keywords, you’ll get impressions from people who aren’t ready to act. Your click rate tanks as a result.

For every broad keyword you use, make sure you have at least one long-tail, intent-specific keyword to speak to someone farther along in the decision.

Problem #3: Your Pin Design Isn’t Stopping the Scroll

Pinterest is visual, and in a sea of vertical images, only certain things stop the scroll.

What doesn’t work:

  • Generic stock photos
  • All-white backgrounds
  • Text that’s too small to read on a phone (where most people search Pinterest)
  • Designs that could be anyone’s

What does work:

  • Faces with direct eye contact
  • Text overlay that states the outcome clearly
  • A color palette consistent enough that people start to recognize your pins over time

Quick audit: pull up your last 10 pins and ask yourself honestly – would you click on them if you saw them while scrolling? If the answer is maybe or no, design needs attention before keyword strategy even matters.

Your Pinterest Strategy, On Repeat

You know Pinterest should be part of your marketing. You just don’t always know what to pin, when to pin it, or if you’re even doing it right. The Club gives you monthly trainings, live Q+A twice a month, two Pinning Sessions to get it done together, and 10 fresh Canva pin templates every month. Plus a community of women who totally get it. All for less than a tank of gas.

JOIN THE CLUB

Free Pinterest Audit (Live on YouTube)

I’m pulling real Pinterest accounts and reviewing them live on YouTube, so you can see exactly what’s working, what’s not, and what to fix. Apply to have your account chosen. I pick from a mix of industries so even if yours isn’t selected, you’ll still learn something you can use. About 10 accounts per live. Show up, ask questions, take notes. It’s free, it’s real, and it might be exactly what your Pinterest has been missing.

APPLY NOW

Problem #4: You’re Sending Traffic to a Page That Doesn’t Convert

This one is sneaky. Your Pinterest analytics might actually look okay – impressions up, clicks coming in – but website conversions are zero.

The issue isn’t Pinterest. What happens after the click?

People click with what they think they’re going to see in mind, and they land on your blog post with nothing to do. No clear next steps, no opt-in, no offer. Just content.

Pinterest sends people to your front door. You have to invite them in.

Every single page you’re linking to from Pinterest needs one clear next step: a lead magnet, a discovery call link, a signup form. Pick one, make it obvious, and put it above the fold – meaning at the very top of that landing page.

Problem #5: You Haven’t Given It Enough Time

I know it’s not what you want to hear, but skipping this would be doing you a disservice.

Pinterest is a slow start, strong finish platform.

  • The first two months almost always feel like nothing is happening, and that’s because Pinterest is indexing your content, testing it in small batches, learning who to show it to by the results of what people do in that small batch test.
  • Months three and four: impressions start to rise.
  • Months five and six: clicks start moving.

Beyond that, the compounding effect that Pinterest has kicks in, and the content you built six months ago keeps driving traffic without you lifting a finger.

This is an image on a laptop of a Pinterest pin in Pinterest analytics from 2026. The pin is from 2014 and it's still driving traffic 12 years later!

Sometimes, if there’s a topic that’s super popular in search on Pinterest, your pin might take off years later. I have pins I created in 2014 that are still driving traffic today.

Most people quit in month two or three, right before the shift. If you’ve been consistent for less than four months, keep going.

If it’s been six months of real consistency and you’re still seeing zero clicks, something structural needs to change.

It’s a Search Engine

The reality is that Pinterest absolutely works for service providers when you understand it’s a search engine, not a social media platform. But like any platform, there are specific strategies that work and common mistakes that don’t.

These five problems are the most common I see, and they’re also the easiest to fix. Start with whichever one resonated most with your current situation, implement the fix, and give it time to work.

Your future self (and your website traffic) will thank you.

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here.

📌 DON’T FORGET TO PIN IT!

Why You Need to Join the Pinterest Business Community (PBC)

Marketing, Pinterest

An image of the Pinterest Business Community

Why You Need to Join the Pinterest Business Community (PBC)

If you’re using Pinterest for your business, this free community might be the best-kept secret you’re sleeping on.

Okay, real talk. When I first started using Pinterest to grow my photography business back in 2009, I was pretty much winging it. There wasn’t a whole community of business owners talking strategy, sharing what was working, or helping each other troubleshoot. You just… figured it out alone.

That’s why I’m genuinely excited every time I get to tell someone about the Pinterest Business Community — because it’s the resource I wish had existed when I was starting out.

Let me break down what it is and why you should be in there.

What Is the Pinterest Business Community?

The Pinterest Business Community (PBC) officially launched in 2019 as a dedicated space for creators, business owners, and marketers to connect, ask questions, and share real Pinterest strategies that actually work.

It’s not a Facebook group. It’s not just another place to dump your links and hope someone clicks. It’s an actual community run by Pinterest, designed to help you level up how you’re using the platform for your business.

Whether you’re brand new to Pinterest or you’ve been pinning for years, there’s always something to learn and someone to connect with.

Why You Should Join the PBC

You’ll finally have people to talk Pinterest with.

If you’re like most of my clients, you’re surrounded by people who either don’t use Pinterest at all or who use it the way everyone does — casually scrolling for recipes and home inspo. The PBC is full of business owners who are using Pinterest with purpose. To grow visibility, drive traffic, and bring in leads without relying on social media alone. That’s your people.

You’ll get real answers to real questions.

The PBC already has tons of helpful conversations about topics like product pins, video pins, SEO strategy, pin design, and more. You can search by topic or just browse what other members are talking about. And if you have a question that isn’t answered yet? Ask it. That’s the whole point.

You’ll get behind-the-scenes info that isn’t always shared elsewhere.

One of the best things about the PBC is that you’ll find platform updates and insights that don’t always make it into your regular news feed. When Pinterest makes changes (and they do), the PBC is usually one of the first places those conversations happen.

Want Expert Help?

The Club is Jen’s monthly membership with live coaching, fresh strategy, and a community of female service providers who are done winging it. The Club is a monthly membership you can join and stop at anytime.

YES, I Want In!

You can make a real difference for someone else.

Here’s something I really love about this community. If you’ve been using Pinterest for a while and you’ve figured some things out, you have the ability to help someone who’s just starting. Sharing what you know and helping another business owner avoid the mistakes you made? That’s a good use of five minutes.

How to Get Started

If you’re new to the PBC, here’s where I’d start:

Check out the Community Guidelines first to learn about how things work. The vibe is helpful conversations, not self-promotion, and that’s actually what makes it so good.

Head to the Introduce Yourself section and share what you do. People do connect and network in there, so don’t skip this step.

Keep your PBC profile updated so other members can find you, know what you’re about, and reach out if there’s a connection to be made.

And honestly? Don’t be shy. Ask your questions, share your wins, jump into conversations. That’s how you get the most out of it.

One Last Thing

Pinterest is a search engine, not social media. The strategies that work here are different from what you’re doing on Instagram or TikTok. Join the free community with other businesses using Pinterest.  Don’t forget to say “Hi!” to me!

Go introduce yourself on Pinterest, Instagram, or TikTok. I’ll be cheering you on from over here! 📣

 

📌 DON’T FORGET TO PIN IT!

graphic with words The Free Pinterest Community You Are Missing
graphic with words The Free Pinterest Community You Are Missing
graphic with words The Free Pinterest Community You Are Missing
graphic with words The Free Pinterest Community You Are Missing
graphic with words The Free Pinterest Community You Are Missing