Fun Marketing News: Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Marketing, Pinterest, Podcast

Fun Marketing News: Pinterest's Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest’s Record-Breaking Q4 2024 And What It Means for Your Business

Pinterest has achieved an incredible milestone, breaking records in Q4 of 2024. As marketing professionals and business owners, understanding why this matters and how it can impact your business is essential. 

In this post, we’ll break down the key highlights from Pinterest’s latest performance report and explore how you can leverage this momentum to drive growth for your own brand.

Pinterest’s Q4 2024 Performance Overview

Pinterest’s performance in Q4 2024 was nothing short of impressive. Here are the key stats that caught everyone’s attention:

  • Revenue Milestone: Pinterest hit $1.15 billion in revenue for Q4 2024, an 18% increase from the previous year.
  • User Growth: Global Monthly Active Users (MAU) reached 553 million, an 11% year-over-year increase.
  • Net Income Boost: GAAP (Generally Accepted Accounting Principles) net income soared to $1.85 billion in Q4, driven by a $1.6 billion tax benefit.

Why This Matters for Your Business

You might be thinking, “So what if Pinterest made more money?” Here’s why it matters:

  1. More Ad Spend = More Visibility
     The increase in revenue is a direct result of more companies investing in Pinterest ads. This means Pinterest is driving the kind of traffic that businesses want — targeted and actionable.

  2. Higher Engagement from Real Users
     Unlike other platforms that report total user registrations, Pinterest’s 553 million monthly active users represent people actively engaging with the platform — not just signing up and disappearing.

Less Competition, More Opportunity
 While Pinterest’s user base is smaller than platforms like Instagram and TikTok, that’s actually an advantage. Less competition means greater visibility for your content and a higher chance of driving targeted traffic.

CEO Insights and Market Confidence

Pinterest’s CEO, Bill Reddy (formerly with Google), highlighted that user engagement is growing, and the platform’s focus on actionable content is benefiting both users and businesses. Following the announcement, Pinterest’s stock jumped over 18%, showing that investors have strong confidence in the platform’s future.

What does this mean for you?

  • More ad spend from big companies means more users on the platform.
  • More users searching for solutions = more potential customers for your business.
  • Pinterest’s projected revenue for Q1 2025 is between $837 million and $852 million, indicating continued growth momentum.

Pinterest’s Long-Term Value for Your Business

Pinterest operates more like a search engine than a social media platform, which means your content has a longer shelf life. Unlike Instagram and TikTok, where posts disappear quickly, Pinterest pins can continue driving traffic for months or even years after they’re posted.

According to a study by Tailwind (a third-party Pinterest scheduling tool), pins reach their peak performance after one year — not three months, which was the previous average. This means the time you invest in creating pins today could pay off for years to come.

How to Capitalize on Pinterest’s Growth

To take advantage of Pinterest’s growing momentum, focus on the following strategies:

✅ Use Keywords Strategically

Just like SEO for blogs, Pinterest relies heavily on keywords. Research and use targeted keywords in your pin descriptions, titles, and boards.

✅ Consistency is Key

Regularly pinning high-quality content increases your visibility and engagement over time.

✅ Invest in Tailwind

Tailwind’s enhanced pin scheduler and new tools (currently in development) are designed to maximize your Pinterest strategy with minimal effort.

The Power of Search Marketing

Pinterest functions like a search engine, similar to YouTube and Google. Unlike Instagram or TikTok, which have short lifespans for content, Pinterest pins remain searchable and effective long-term.

If you’re already investing time into SEO and blogging, Pinterest is a natural extension of that strategy. By creating consistent, keyword-rich content, you can drive evergreen traffic to your website or online store.

Why Now Is the Time to Get Serious About Pinterest

The surge in Pinterest’s performance is a signal that businesses are recognizing its potential as a powerful marketing platform. With more companies investing in ads and the platform showing consistent user growth, now is the time to build your Pinterest strategy.

Small business owners and content creators have a unique opportunity to gain visibility and drive traffic with less effort compared to other platforms. Start pinning, stay consistent, and watch your traffic grow.

Bottom Line

Pinterest’s record-breaking Q4 2024 results reflect a growing trend in search-driven content. The combination of increased ad revenue, rising user engagement, and long-term content value makes Pinterest a smart investment for business owners and marketers.

If you’ve been thinking about adding Pinterest to your marketing strategy, now is the time to dive in. Want help?

Don’t Forget To Pin It!

pinterest pin with a photo of a microphone and pale yellow flowers and words: Why Pinterest is Growing Fast in 2024 on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
photos of two women and words Record Breaking with words on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez. Pinterest's Q4 2024 Performance Explained
with words Pinterest Marketing Strategy for 2024 on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
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with words How to Capitalize on Pinterest's Record Growth on Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
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words on a pale creme background on a pinterest pin Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

How to Make Money with Affiliate Marketing on Pinterest (Even If You’re New)

Content Creation, Marketing, Pinterest

pink brick background with women's fingers creating an OK sign with a red suit code

How to Make Money with Affiliate Marketing on Pinterest (Even If You’re New)

Affiliate marketing on Pinterest isn’t just possible—it’s a total game-changer for bringing in extra income while helping your audience find products and services they’ll love.

I’ve been using Pinterest for years (since it was invite-only!) to grow my photography and marketing businesses, and let me tell you—adding affiliate links was a no-brainer once I realized how easy and effective it is. If you’re already pinning content and driving traffic to your site, why not monetize it?

In this post, I’m breaking down how you can use Pinterest to make money through affiliate links—without feeling salesy or spammy. Let’s dive in!

What is Affiliate Marketing on Pinterest?

Affiliate marketing = sharing a product or service through a unique link and earning a commission when someone makes a purchase through that link.

Pinterest is perfect for affiliate marketing because it’s not social media—it’s a search engine. People go on Pinterest to look for solutions and discover ideas. That means they’re already in the mindset to take action when they come across your content.

Pinterest also has a long shelf life. Unlike Instagram or TikTok posts that disappear after 24 hours, pins can continue driving traffic (and sales) for months or even years.

How to Choose the Right Affiliate Programs

Not all affiliate programs are created equal. The key is to choose products and services that align with your audience and niche.

Here are some of my go-to affiliate programs:

  • Amazon Associates – Great for almost any niche because Amazon has literally everything.
  • LTK (formerly RewardStyle) – Perfect for fashion, home, and lifestyle content.
  • Service-Based Affiliate Programs – If you love a business tool (like Tailwind, Canva, or my Pinterest membership), see if they have an affiliate program (I do!)! It’s an easy way to earn while helping others grow their business.

✨ Pro Tip: Only recommend products or services you’ve actually used and love—your audience will trust you more when they know you’re not just selling to make a quick buck.

How to Create Pinterest Content with Affiliate Links

➡️ Option 1: Direct Pinning

This is where you link directly from your pin to an affiliate product. It’s fast and easy, but there’s a catch: Pinterest gives more reach to content that leads to your website (not directly to a product).

Best Practices:
 ✅ Add a clear disclosure in the pin description (e.g., “This post contains affiliate links”).
 ✅ Use high-quality images that match Pinterest’s vertical format (2:3 ratio).
 ✅ Include a compelling call-to-action (CTA) like “Click to see why I love this!”

➡️ Option 2: Indirect Linking

This is where the magic happens. Instead of linking directly to the product, you create a blog post or landing page that talks about the product.

Why this works better:
 ✅ You can provide context and personal insight—this builds trust.
 ✅ Your audience gets more value from the post itself.
 ✅ Pinterest prefers links that lead to helpful content (aka, your blog).

Example Strategy:

  1. Write a blog post about a product you love.
  2. Share why you love it, how it helped you, and what your audience will gain from using it.
  3. Include the affiliate link within the blog post.
  4. Create a pin that links to your blog post, not directly to the product.

This method feels more organic and converts better because people are already in the mindset to trust your recommendations.

Affiliate Marketing Compliance (Super Important!)

Affiliate marketing comes with some legal stuff you need to follow (but don’t stress—it’s easy).

✨ If you’re linking directly to an affiliate product or servicet, add a disclosure in the pin description.
 ✨ If you’re linking to a blog post, include an FTC disclosure in the blog (but you don’t have to disclose it on the pin).
 ✨ Transparency builds trust—and trust = more clicks and sales.

Track Your Results (So You Can Do More of What Works!)

Pinterest gives you all the data you need to adjust and improve your strategy. Keep an eye on these key metrics:

  • Impressions: How many people see your pin.
  • Clicks: How many people click through to your blog or product page.
  • Saves: How many people save your pin (this increases visibility).
  • Outbound Clicks: How many people click through to the actual affiliate link and potentially make a purchase.

If a certain type of pin or product is performing well—create more of it!

TIP:  You can download my Pinterest Analyzer for free to start tracking your numbers here.

Example Strategy in Action:

Let’s say you’re a photographer who loves a certain camera bag. Here’s how you could create an affiliate strategy around it:

  1. Write a blog post about the camera bag—why you love it, how it’s improved your workflow, etc.
  2. Create 3-5 different pins for the post, using varied headlines and designs.
  3. Optimize the pin description with keywords like “best camera bag for photographers.”
  4. Track the results in Pinterest Analytics.
  5. If it’s working well—create similar content for other camera gear you love!

Why Pinterest + Affiliate Marketing Works So Well

Pinterest isn’t just another platform—it’s a search engine. That means your content doesn’t disappear after a day; it keeps working for you.

People on Pinterest are planners—they’re looking for products and solutions. That means they’re more likely to buy when they find helpful content through your pins.

Affiliate marketing on Pinterest is one of the easiest and most effective ways to make passive income—once you have a strategy in place, it becomes a set-it-and-forget-it system.

Final Thoughts: Start Small, Scale Big

Affiliate marketing on Pinterest doesn’t have to be complicated. Start with one or two affiliate programs, focus on creating helpful content, and track what works.

Once you start seeing results, you can scale by creating more pins, testing different designs, and expanding to new affiliate programs.

✨ If you’ve been wondering if affiliate marketing is worth it—this is your sign to start!

Don’t Forget To Pin It!

Mastering Pinterest SEO: A Beginner’s Guide to Boosting Your Visibility

Content Creation, Marketing, Pinterest, Podcast

Pinterest on cell social squares photo

Mastering Pinterest SEO: A Beginner’s Guide to Boosting Your Visibility

When most people think of Pinterest, they picture beautifully curated boards filled with recipes, DIY projects, and outfit ideas. But for businesses and creators, Pinterest is so much more—it’s a visual search engine with massive potential for driving organic traffic to your website. If you’re not optimizing your Pinterest presence, you’re missing out on a key opportunity to grow your audience.

In this guide, we’ll break down the essential strategies for mastering Pinterest SEO, even if you’re just starting out. By the end, you’ll know exactly how to optimize your profile, pins, and boards to enhance discoverability and drive results.

1. Understanding Pinterest as a Search Engine

Pinterest isn’t just a social media platform; it’s a powerful search engine where users actively seek inspiration, ideas, and solutions.

Think of Pinterest users as proactive searchers, not passive scrollers. They’re typing in keywords like “wedding decor ideas,” “easy weeknight dinners,” or “how to start a podcast.” When you optimize your content with the right keywords, you’re positioning your business to be found by these eager searchers.

Key takeaway: Treat Pinterest like Google but with a visual twist—keywords are your best friend.

2. Optimizing Your Pinterest Profile for SEO

Your Pinterest profile is the foundation of your SEO strategy. A well-optimized profile tells Pinterest (and users) exactly who you are and what value you provide.

Profile Name and Bio:

  • Use a clear, keyword-rich profile name.
     Example: Instead of “Jane Doe,” try “Jane Doe | Wedding Photographer in San Francisco.”
  • Write a concise bio that highlights what you do and includes a primary keyword.
     Example: “Helping brides plan their dream weddings with stunning inspiration and expert tips.”

Profile Picture: Choose a professional and branded profile picture that aligns with your business. Remember people buy from people..

Claim Your Website: Claiming your website not only boosts your credibility but also unlocks valuable insights in Pinterest Analytics. Go to Settings > Claim > Enter your website URL to get started.  You can watch my video on how to do it here.

3. Researching and Using Keywords

Keywords are the backbone of Pinterest SEO. They guide users to your content.

How to Research Keywords:

  • Use the Pinterest search bar to explore popular suggestions. For example, type in “meal planning,” and Pinterest will have a drop down menu and you should grab all those phrases (long tail keywords)..
  • Utilize tools like Pinterest Trends, Google Keyword Planner, or Answer the Public for deeper insights.

Where to Use Keywords:

  • Pin titles and descriptions: Add relevant keywords naturally to describe the content.
     Example: Instead of “My Favorite Dinner,” use “Quick and Easy Dinner Recipes for Busy Weeknights.”
  • Board titles and descriptions: Optimize your board names like “Budget-Friendly Home Decor Ideas” instead of “My Home Stuff.”
  • Profile bio and alt text: Incorporate keywords to describe your images and brand.
  • The Name of Your Pin Graphic: People don’t think about this but what you name a pin that you create is also searchable with those keywords. 
  • Text On The Pin Graphic:  Yes Pinterest can read the words on your pin graphic so use keywords there.

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4. Creating SEO-Friendly Pins

Your pins are the heart of your Pinterest strategy. Make them count.

Design Tips for High-Performing Pins:

Writing Optimized Titles and Descriptions:

  • Titles should be clear, engaging, and keyword-rich.
     Example: “5 Tips for DIY Wedding Centerpieces” is more effective than “DIY Wedding.”
  • Write descriptions that tell a story and include keywords naturally.

5. Optimizing Pinterest Boards for SEO

Your boards are more than a place to save pins—they’re another opportunity to showcase your expertise.

Name Boards Strategically: Instead of generic names like “weddings,” go for specific, searchable names like “Spring Weddings in California”

Write Detailed Board Descriptions: Describe what users can find in the board using relevant keywords.
 Example: “Explore modern kitchen designs with sleek appliances, innovative layouts, and space-saving solutions” And use all the 500 characters you are allowed to use different keywords that will result in more eyeballs on your content.

6. Tracking Your SEO Success on Pinterest

Once you’ve optimized your profile and content, track your progress to see what’s working.

Using Pinterest Analytics:

  • Monitor key metrics like impressions, pin clicks, saves, and the most important for businesses using Pinterest to market their business, outbound clicks. Get your free Pinterest Analyzer here.
  • Analyze your top-performing pins to identify trends.

Adjust Your Strategy:

  • Experiment with different keywords and pin designs.
  • See the pins in analytics that get the most outbound clicks and create more pins to that content with new images and keywords
  • Repin high-performing content (after a few months) to keep it active.  This should be done sparingly. Fresh new content is what Pinterest and Pinterest users crave.

7. Common Pinterest SEO Mistakes to Avoid

  • Keyword stuffing: Avoid overloading descriptions with just keywords. It looks spammy and doesn’t help rankings. Write a description that is something your best friend could read and understand.
  • Ignoring trends: Stay updated on Pinterest Trends to discover what’s popular.
  • Neglecting old content: If you have boards you have’t pinned to in 6 months, make pins for that board or consider merging it with another board that is used often.

Take the First Step Toward Pinterest Success

Pinterest SEO may seem overwhelming at first, but by starting with these basics, you’ll be well on your way to driving organic traffic and growing your audience. Remember, it’s all about consistency—optimize your profile, use keywords effectively, and track your results.

Ready to take your Pinterest strategy to the next level?

 Let’s work together to create a tailored plan that drives leads and saves you time.

Don’t Forget to Pin It!

Pinterest’s Growth in 2024: What It Means for Your 2025 Organic Marketing Strategy

Marketing, Pinterest

magazine, plan and coffee with a tablet with pinterest on it

Pinterest just made history. In its latest Q4 and full-year 2024 earnings report, the platform revealed some major wins—its first-ever billion-dollar revenue quarter and a strong increase in active users. If you’ve been on the fence about using Pinterest for your business, now is the time to pay attention.

This growth isn’t just good news for investors—it’s a game-changer for businesses leveraging Pinterest as a lead generation powerhouse. Let’s break down the key takeaways from the report and what they mean for organic marketing (plus a quick note on ads).

Pinterest’s Q4 2024 and Full-Year Performance: The Big Wins

On February 8, 2025, Pinterest released its Q4 and full-year 2024 earnings report, highlighting the company’s biggest financial milestones yet. Here’s a snapshot of the major highlights:

  • First-ever $1 billion revenue quarter – Q4 2024 revenue hit $1.15 billion, an 18% increase from the previous year.
  • 11% growth in Monthly Active Users (MAUs) – Pinterest now has 553 million monthly users, meaning more people are actively using the platform to find inspiration and make purchasing decisions.
  • U.S. & Canada remain the biggest revenue drivers, contributing $700 million to Q4 earnings.
  • Global growth is surging, with international revenue increasing by 26% year-over-year.

Why This Matters for Organic Marketing

These numbers confirm one thing: Pinterest is growing—fast. More users mean more potential customers searching for ideas, products, and services. As Pinterest continues to expand, it becomes an even bigger opportunity for businesses using organic marketing strategies to get seen.

Now, let’s dive into how you can use Pinterest’s growth to your advantage without relying on paid ads.

How to Maximize Organic Marketing on Pinterest in 2025

Pinterest is unique among social platforms because it’s a visual search engine—meaning content stays discoverable for months (or years!) rather than disappearing within hours like on Instagram or TikTok. Here’s how to take full advantage of the platform’s growth without spending money on ads:

1. Focus on SEO-Optimized Pin Titles and Descriptions

Pinterest’s search function works just like Google, so make sure your content is optimized with relevant keywords.

  • Use clear, keyword-rich titles. Example: Instead of “Spring Wedding Ideas,” try “Spring Wedding Decor Trends 2024 | Elegant & Budget-Friendly”
  • Add longer descriptions (2-3 sentences) that naturally include keywords people would search for.
  • Don’t skip the alt text—this helps with both SEO and Pinterest’s new accessibility features.

2. Create Fresh Content Regularly

Pinterest rewards consistency. Instead of posting one pin and calling it a day, aim for:

  • 5-10 fresh pins per week (this doesn’t mean brand-new designs every time—slight variations of the same content work).
  • A mix of static images, and video Pins to keep engagement high.
  • Seasonal content 3-4 months in advance (Pinterest users plan ahead, so if you’re posting holiday content in December, you’re already too late!).

3. Use Videos

Pinterest is leaning into short-form video content, and it’s paying off. The platform saw a big boost in video watch time in 2024, which means more engagement opportunities for your brand.

Here’s how to take advantage:

  • Post behind-the-scenes clips (packing orders, service highlights, client testimonials).
  • Repurpose Instagram Reels & TikToks as Pinterest Idea Pins.
  • Add text overlays with clear CTA (e.g., “Click below to get the full guide!”).

4. Build a Pinterest Strategy That Feeds Your Funnel

Pinterest isn’t just about getting traffic—it’s about converting that traffic into leads.

  • Pin your blog posts and lead magnets (Pinterest loves valuable, evergreen content).
  • Use landing pages instead of your homepage to send traffic straight to your offers.
  • Create a Pinterest-optimized freebie to capture emails and grow your list.

Pinterest’s growing audience means more opportunities to drive traffic to your business—without spending a dime.

What About Pinterest Ads?

While we’re focusing on organic growth, it’s worth noting that Pinterest Ads are evolving. The report highlights new AI-driven ad tools and Performance+, a smart targeting system that helps brands optimize their ad spend.

💡 Takeaway: Even if you’re not using ads, Pinterest’s overall ad growth means more businesses are investing in the platform—which can drive more users to organic content as well.

Final Thoughts: Why 2024 Is the Best Time to Double Down on Pinterest

Pinterest’s record-breaking growth proves that the platform is far from slowing down. With more users, more engagement, and stronger SEO potential, businesses that invest in organic Pinterest marketing now will see the biggest long-term gains.

If you’re not on Pinterest yet—or if your strategy needs a refresh—this is your sign to get started. 🎯

Ready to make Pinterest your top traffic driver?

If you need help creating a Pinterest strategy that works, check out my Pinterest Marketing services or join my Pinterest Strategy Club for ongoing tips, templates, and strategy support! 

Don’t Forget to Pin It!

Pinterest pin with a cell phone and coffee the cell phone has pinterest on it
Pinterest Pin with a computer and Pinterest is on the computer screen with words: Pinterest’s Growth in 2024_ What It Means for Your 2025 Organic Marketing Strategy by Jen Vazquez Media
Pinterest Pin with a laptop on a chair and airbud holder and airbuds and a cell phone on top with Pinterest on the cell phone and words: Pinterest’s Record Growth_ What It Means for Your Marketing by Jen Vazquez Media
magazine and coffee with apple pin on a white table and an ipad ontop with Pinterest on the screen and the words: Why Pinterest’s Growth in 2024 Changes the Game for Businesses by Jen Vazquez Media
hand holding a cell phone and Pinterest is on the cell phone and the words: Pinterest Marketing Tips for 2025_ Grow Without Ads by Jen Vazquez Media
cell phone with Pinterest on the screen and words: How to Rank Higher on Pinterest in 2025 by Jen Vazquez Media

How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest)

Content Creation, Marketing, Pinterest

Pinterst Pin with words: How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest) on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media

If marketing feels like an endless to-do list, I hear you. But what if I told you there’s a way to simplify your marketing, save time, and get more eyes on your business? It all starts with a weekly content plan that is smarter, not harder. This step-by-step workflow will help female service providers create one piece of content and repurpose it across multiple platforms. Ready to dive in? Let’s go!

Step 1: Start with a Blog

Your blog is the foundation of your content plan. Write about a topic that speaks directly to your ideal client and solves a problem they’re struggling with.

For example, if your audience is overwhelmed by marketing, you could write a blog titled, “5 Easy Marketing Workflows to Simplify Your Week.” Share actionable tips that are valuable and easy to implement.

This blog sets the tone for your entire weekly marketing workflow by giving you a starting point to create additional content that’s focused and intentional.

Step 2: Repurpose into Social Media Captions

Once your blog is live, break it down into bite-sized pieces for social media. Aim for 3-5 captions that pull key points from the blog.

For instance:

  • Caption 1: “Feeling overwhelmed by marketing? Try this simple workflow: 1) Start with a blog. 2) Repurpose for social media. 3) Use Pinterest to drive traffic. Get the full breakdown on the blog [link in bio].”
  • Caption 2: “What if I told you one blog could create all your content for the week? It’s possible! Read the blog to learn how [link in bio].”

Want more options? Use ChatGPT to generate additional caption ideas tailored to your brand voice.

These captions allow you to reach your audience where they already are while keeping your message consistent across platforms.

Step 3: Create a Short-Form Video

Film a quick, behind-the-scenes video. It doesn’t have to be fancy! Show yourself working at your computer, sipping tea, or scrolling on your phone. Use text overlays to highlight your tips:

Text Overlay Option 1:

  1. Write a blog for your ideal client.
  2. Repurpose it for social media.
  3. Use Pinterest to amplify your reach.

Text Overlay Option 2: “How I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest.”

Text Overlay Option 3: “Content planning made easy: Start with a blog, repurpose it, and share on Pinterest!”

Caption Example: “Here’s how I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest. Ready to simplify your marketing? Read the full breakdown on the blog! [link in bio]”

Use ChatGPT to generate 1-3 more text overlay and caption options for variety. Short-form videos are quick to create, engaging, and highly shareable—perfect for boosting your reach.

Step 4: Design Canva Covers for Reels

Create eye-catching covers for your short-form videos. Use Canva Pro for fresh designs that stand out. Options include:

  • A photo of you with bold text overlay.
  • A professional stock photo with your tips highlighted.

These covers will double as Pinterest pins, saving you even more time.

Step 5: Publish Pinterest Pins

Pinterest is a powerhouse for driving traffic to your blog and other content. Use an SEO-optimized title and description for each pin. For example:

Pin Title: “Simplify Your Marketing with This Weekly Content Workflow”

Pin Description: “Discover an easy weekly content workflow to grow your business. Learn how to write a blog for your ideal client, repurpose it for social media, and use Pinterest to drive traffic and increase engagement. Perfect for female service providers looking to save time while scaling their marketing efforts.”

Publish one pin as the blog header image and add the others at the bottom of your blog with the title: Don’t Forget to Pin It. This encourages readers to save your blog to Pinterest for future reference and helps grow your Pinterest account by increasing engagement.

Step 6: Publish and Schedule Content

  • Blog: Publish your blog with one pin as the header image.
  • Pins: Upload the remaining pins to Pinterest and link back to the blog.
  • Reels: Schedule your short-form videos with engaging captions.

Step 7: Measure and Adjust

It takes time to build momentum. Stick to this process weekly and refine as you go. Think of it like driving to a new destination for the first time—it takes effort initially, but soon, it’ll feel second nature.

Bottom Line

This smarter, not harder weekly marketing workflow lets female service providers turn one piece of content into multiple touchpoints for their audience. With consistent effort, you’ll save time, expand your reach, and grow your business. Ready to give it a try? Let me know how it works for you in the comments below.

Happy content planning—see you next week!

Don’t Forget to Pin It!

Pinterest pin with words: Repurpose Content Like a Pro on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: Save Time With a Smarter Marketing Workflow on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: simplify Your Weekly Marketing Plan on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest pin with words: Turn One Blog Into a Week’s Worth of Content on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
Pinterest Pin with words: Weekly Marketing Made Simple on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media

Here is more information that may be helpful!