Mastering Pinterest SEO: A Beginner’s Guide to Boosting Your Visibility

Content Creation, Marketing, Pinterest, Podcast

Pinterest on cell social squares photo

Mastering Pinterest SEO: A Beginner’s Guide to Boosting Your Visibility

When most people think of Pinterest, they picture beautifully curated boards filled with recipes, DIY projects, and outfit ideas. But for businesses and creators, Pinterest is so much more—it’s a visual search engine with massive potential for driving organic traffic to your website. If you’re not optimizing your Pinterest presence, you’re missing out on a key opportunity to grow your audience.

In this guide, we’ll break down the essential strategies for mastering Pinterest SEO, even if you’re just starting out. By the end, you’ll know exactly how to optimize your profile, pins, and boards to enhance discoverability and drive results.

1. Understanding Pinterest as a Search Engine

Pinterest isn’t just a social media platform; it’s a powerful search engine where users actively seek inspiration, ideas, and solutions.

Think of Pinterest users as proactive searchers, not passive scrollers. They’re typing in keywords like “wedding decor ideas,” “easy weeknight dinners,” or “how to start a podcast.” When you optimize your content with the right keywords, you’re positioning your business to be found by these eager searchers.

Key takeaway: Treat Pinterest like Google but with a visual twist—keywords are your best friend.

2. Optimizing Your Pinterest Profile for SEO

Your Pinterest profile is the foundation of your SEO strategy. A well-optimized profile tells Pinterest (and users) exactly who you are and what value you provide.

Profile Name and Bio:

  • Use a clear, keyword-rich profile name.
     Example: Instead of “Jane Doe,” try “Jane Doe | Wedding Photographer in San Francisco.”
  • Write a concise bio that highlights what you do and includes a primary keyword.
     Example: “Helping brides plan their dream weddings with stunning inspiration and expert tips.”

Profile Picture: Choose a professional and branded profile picture that aligns with your business. Remember people buy from people..

Claim Your Website: Claiming your website not only boosts your credibility but also unlocks valuable insights in Pinterest Analytics. Go to Settings > Claim > Enter your website URL to get started.  You can watch my video on how to do it here.

3. Researching and Using Keywords

Keywords are the backbone of Pinterest SEO. They guide users to your content.

How to Research Keywords:

  • Use the Pinterest search bar to explore popular suggestions. For example, type in “meal planning,” and Pinterest will have a drop down menu and you should grab all those phrases (long tail keywords)..
  • Utilize tools like Pinterest Trends, Google Keyword Planner, or Answer the Public for deeper insights.

Where to Use Keywords:

  • Pin titles and descriptions: Add relevant keywords naturally to describe the content.
     Example: Instead of “My Favorite Dinner,” use “Quick and Easy Dinner Recipes for Busy Weeknights.”
  • Board titles and descriptions: Optimize your board names like “Budget-Friendly Home Decor Ideas” instead of “My Home Stuff.”
  • Profile bio and alt text: Incorporate keywords to describe your images and brand.
  • The Name of Your Pin Graphic: People don’t think about this but what you name a pin that you create is also searchable with those keywords. 
  • Text On The Pin Graphic:  Yes Pinterest can read the words on your pin graphic so use keywords there.

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4. Creating SEO-Friendly Pins

Your pins are the heart of your Pinterest strategy. Make them count.

Design Tips for High-Performing Pins:

Writing Optimized Titles and Descriptions:

  • Titles should be clear, engaging, and keyword-rich.
     Example: “5 Tips for DIY Wedding Centerpieces” is more effective than “DIY Wedding.”
  • Write descriptions that tell a story and include keywords naturally.

5. Optimizing Pinterest Boards for SEO

Your boards are more than a place to save pins—they’re another opportunity to showcase your expertise.

Name Boards Strategically: Instead of generic names like “weddings,” go for specific, searchable names like “Spring Weddings in California”

Write Detailed Board Descriptions: Describe what users can find in the board using relevant keywords.
 Example: “Explore modern kitchen designs with sleek appliances, innovative layouts, and space-saving solutions” And use all the 500 characters you are allowed to use different keywords that will result in more eyeballs on your content.

6. Tracking Your SEO Success on Pinterest

Once you’ve optimized your profile and content, track your progress to see what’s working.

Using Pinterest Analytics:

  • Monitor key metrics like impressions, pin clicks, saves, and the most important for businesses using Pinterest to market their business, outbound clicks. Get your free Pinterest Analyzer here.
  • Analyze your top-performing pins to identify trends.

Adjust Your Strategy:

  • Experiment with different keywords and pin designs.
  • See the pins in analytics that get the most outbound clicks and create more pins to that content with new images and keywords
  • Repin high-performing content (after a few months) to keep it active.  This should be done sparingly. Fresh new content is what Pinterest and Pinterest users crave.

7. Common Pinterest SEO Mistakes to Avoid

  • Keyword stuffing: Avoid overloading descriptions with just keywords. It looks spammy and doesn’t help rankings. Write a description that is something your best friend could read and understand.
  • Ignoring trends: Stay updated on Pinterest Trends to discover what’s popular.
  • Neglecting old content: If you have boards you have’t pinned to in 6 months, make pins for that board or consider merging it with another board that is used often.

Take the First Step Toward Pinterest Success

Pinterest SEO may seem overwhelming at first, but by starting with these basics, you’ll be well on your way to driving organic traffic and growing your audience. Remember, it’s all about consistency—optimize your profile, use keywords effectively, and track your results.

Ready to take your Pinterest strategy to the next level?

 Let’s work together to create a tailored plan that drives leads and saves you time.

Don’t Forget to Pin It!

Top 10 Mistakes to Avoid in Pinterest Affiliate Marketing

Pinterest, Podcast

Pinterest Pin with text: Top 10 Mistakes to Avoid in Pinterest Affiliate Marketing by Jen Vazquez Media

Affiliate marketing on Pinterest is a goldmine of opportunities for service providers, but only if you play your cards right. While it’s easy to get started, there are common mistakes that can sabotage your efforts before you see results. Let’s dive into the top 10 mistakes to avoid and actionable tips to help you succeed in Pinterest affiliate marketing.

1. Skipping Pinterest’s Rules

The Mistake: Jumping in without reviewing Pinterest’s policies on affiliate links can lead to account suspension.

The Fix: Read Pinterest’s Affiliate Guidelines to understand what’s allowed. Always disclose affiliate links in your pin descriptions with phrases like “This pin contains affiliate links, which means I may earn a small commission at no cost to you.” Transparency builds trust and keeps you compliant.

2. Using Low-Quality Images

The Mistake: Posting blurry or poorly designed pins that don’t catch anyone’s attention.

The Fix: Invest time in creating high-quality, vertical pins with eye-catching visuals and readable text. Use free tools like Canva to design professional-looking pins that stand out in the feed.

3. Ignoring Keyword Research

The Mistake: Not optimizing your pin descriptions, titles, or boards for search.

The Fix: Treat Pinterest like a search engine. Research keywords using Pinterest’s search bar, and incorporate them naturally into your pin titles, descriptions, and board names. This helps your content get discovered by the right audience.

4. Overloading Pins with Affiliate Links

The Mistake: Flooding Pinterest with affiliate links can look spammy and turn off your audience.

The Fix: Balance your affiliate pins with helpful, non-affiliate content. Share tips, ideas, or solutions that naturally lead to your affiliate links. Aim for a mix of value-driven and promotional content.

5. Not Creating Multiple Pin Designs

The Mistake: Relying on a single pin design for each affiliate link limits your reach.

The Fix: Create 3-5 pin variations for each affiliate product using different designs, headlines, and imagery. This keeps your content fresh and increases the chances of your pins being seen by different users.

Join the Pinterest Trends Challenge

Ready to take your Pinterest strategy to the next level? The Pinterest Trends Challenge is designed to help you discover and leverage the hottest trends on Pinterest to drive traffic and generate leads. Over the course of this challenge, you’ll learn how to identify seasonal and evergreen trends, create optimized content, and strategically pin to stay ahead of the competition. Whether you’re new to Pinterest or looking to refine your strategy, this challenge will give you the tools and insights you need to turn Pinterest into your lead-generating powerhouse. Don’t miss out—join today and start transforming your Pinterest game!

Sign Up Here

6. Neglecting Analytics

The Mistake: Failing to check which pins and strategies are working means you’re flying blind.

The Fix: Regularly review Pinterest Analytics to see which pins are driving the most traffic and clicks. Double down on what works and tweak what doesn’t to optimize your strategy.

7. Not Having a Clear Niche

The Mistake: Pinning about everything and anything confuses your audience and dilutes your impact.

The Fix: Focus on a specific niche that aligns with your expertise and interests. Niching down helps you attract a more targeted audience who are more likely to trust your recommendations.

8. Forgetting to Add Call-to-Actions (CTAs)

The Mistake: Not guiding your audience on what to do next results in fewer clicks on your affiliate links.

The Fix: Add clear CTAs like “Click to learn more” or “Shop now” in your pin designs and descriptions. A little nudge goes a long way in encouraging engagement.

9. Ignoring Seasonal Trends

The Mistake: Posting irrelevant content during peak seasonal searches can hurt your visibility.

The Fix: Plan your content calendar around seasonal trends and holidays. For example, if you’re promoting fitness gear, create pins for “New Year’s fitness goals” in December.

10. Not Building Trust with Your Audience

The Mistake: Coming across as overly salesy or pushing services that don’t align with your audience’s needs.

The Fix: Only promote services or products you genuinely believe in and that align with your niche. Share personal experiences or reviews to build credibility and trust with your audience.

Final Thoughts

Affiliate marketing on Pinterest can be a game-changer for your business if done right. Avoid these common pitfalls, and focus on creating value-packed content that resonates with your audience.

Ready to up your Pinterest game? Check out my Pinterest Challenge to learn how to create a strategic and successful Pinterest plan that drives results. Let’s turn those pins into profits!

Don’t Forget to Pin It!

Pinterest pin with text: Avoid These 10 Affiliate Marketing Mistakes on Pinterest Jen Vazquez Media
Pinterest Pin Text: Common Pinterest Mistakes That Kill Affiliate Marketing Success by Jen Vazquez Media
Pinterest Pin Text: Pinterest Affiliate Marketing Do’s and Don’ts_ The Top 10 Mistakes Jen Vazquez Media
Pinterest pin text: The Biggest Pinterest Affiliate Marketing Mistakes to Avoid by Jen Vazquez Media
Pinterest Pin text: Top 10 Pinterest Mistakes That Hurt Your Affiliate Marketing Efforts by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Autumn Reset

Content Creation, Marketing, Pinterest, Pinterest Trends

Weekly Pinterest Trends_ Autumn Reset by Jen Vazquez media Pinterest Manager and educator

Pinterest Trends Weekly: Autumn Reset

I’m back with the latest trends from Pinterest, and this week, we’re diving into the theme of an Autumn Reset. Let’s jump right in and see what’s catching everyone’s eye!

What’s driving these trends?

Pinterest is a visionary platform where over 522 million people come each month to find inspiration and ideas. That’s more than half a billion people sharing their goals and dreams!

By keeping an eye on Pinterest trends, you can glean valuable insights into what might be trending elsewhere in the near future. Each week, Pinterest Predicts Weekly highlights actionable search trends across various categories, regions, and demographic groups.

How To Use Pinterest Trends Masterclass

Join me for a free masterclass, “How to Use Pinterest Trends” In this session, I’ll show you how to tap into the power of Pinterest Trends to boost your brand’s visibility and drive more traffic to your content. Whether you’re new to Pinterest or looking to refine your strategy, this masterclass will provide actionable tips and insights to help your business stand out. Plus, by attending live, you’ll have the opportunity to ask me questions directly and access an exclusive bonus.

\Don’t miss out—save your spot today!

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What’s Trending This Week? Autumn Reset

This week, the spotlight is on ways to revamp daily and weekly rituals, set goals, and track progress. Here’s the lowdown on the latest growing search terms over the last three weeks compared to the previous three weeks:

  • Two times increase in Sunday Reset Routine
  • 90% increase in Routine Planner
  • 30% increase in Goal Board
  • 25% increase in daily habits
  • 25% increase in weekly schedule

As fall approaches

There’s also a noticeable uptick in searches for beauty, home, and food inspiration:

Beauty Trends

  • 65% increase in ways to dye your hair
  • 60% increase in fall scents
  • 40% increase in how to use a Gua Sha (A Gua Sha, in case you’re wondering, is a traditional Chinese tool used in facial massages.)
  • 35% increase in low maintenance blonde hair

Home Trends

  • 170% increase in office inspiration
  • 60% increase in household cleaning tips
  • 40% increase in outdoor learning spaces
  • 30% increase in meditation room decor

Food Trends

  • 190% increase in searches for frugal meals
  • 120% increase in college grocery lists
  • 55% increase in snack organization ideas
  • 50% increase in grab-and-go breakfast

Audience Spotlight: Millennials

Gen Y users are focusing on personal health and wellness. Here’s what they’re searching for in the past three weeks compared to the previous three weeks:

  • 65% increase in skincare essentials
  • 45% increase in monthly meal planning
  • 40% increase in inspirational books
  • 40% increase in Meatless Monday recipes
  • 25% increase in cycle syncing workouts

 

Moment Spotlight: Back to Work

With new routines comes a surge in searches related to office style, lunches, and desk organization:

  • Five times increase in fun work outfits
  • 40% increase in easy work lunches
  • 45% increase in casual work outfits
  • 45% increase in work desk organization
  • 30% increase in work outfits with sneakers
  • 25% increase in work from home setup

Editorial Activations and Upcoming Trends

Pinterest is letting people know they can sponsor editorial articles or shopping spotlights to align with key moments. I share this not to encourage creating ads but to inspire you to create content, like blog posts or Pinterest pins, that tie into these themes.

Upcoming Weeks to Watch

  • Sept 30 – Oct 6: Make it or break it with spooky mood projects and movie night vibes.
  • Oct 7 – 13: Spirit Week featuring homecoming aesthetics and Halloween costumes.
  • Oct 14 – 20: SPICE up your life with pumpkin spice and fall travel must-haves.
  • Oct 21 – 27: Snackable treats and routines that are easy to prep.
  • Oct 28 – Nov 3: Sugar rush with Halloween baking and party ideas.

There you have it, folks! I hope this helps you stay ahead of the curve with your content creation. Whether you’re a blogger, marketer, or Pinterest enthusiast, these insights can give you that creative spark you need.

Have a fantastic week and happy pinning!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Transform Your Pinterest Marketing with Autumn Trend Insights by Jen Vazquez Media Pinterest Manager and Pinterest Education
Pinterest Trends 2024_ How to Drive Traffic with Seasonal Content by Jen Vazquez Media Pinterest Manager and Pinterest Education
Maximize Engagement_ Pinterest Marketing Tips for Fall Trends by Jen Vazquez Media Pinterest Manager and Pinterest Education
How to Use Pinterest Trends to Optimize Your Autumn Content by Jen Vazquez Media Pinterest Manager and Pinterest Education
Boost Your Pinterest Marketing with the Latest Autumn Trends How to Use Pinterest Trends to Optimize Your Autumn Content by Jen Vazquez Media Pinterest Manager and Pinterest Education

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Content Creation, Marketing, Pinterest

orange background with white letters saying Pinterest Analytics Made Easy: Turn Numbers into Business Growth by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Hey there! I’m Jen, and just like you, I adore Pinterest for both fun and business.

Let’s be real—while creating awesome pins and engaging with your audience feels great, we all need to know if our efforts are truly paying off. That’s where Pinterest Analytics comes in, and I’m here to make it easy peasy for you. Ready to dive in? Let’s go!

Finding Your Pinterest Analytics

First things first, let’s locate those magical analytics. Open up Pinterest on your desktop—trust me, it’s easier to see all the data when you’re on a bigger screen. Make sure you’re logged into your business account. Click on your profile picture at the top right, then head over to the ‘Business Hub’ on the far left. Voila! You’ve officially entered the analytics zone.

At first glance, it might seem overwhelming. Don’t freak out. You don’t need a math degree to get this—promise!

Understanding Key Metrics

Alright, let’s break down the essential metrics you should keep an eye on:

Impressions

Think of impressions as your pin’s first impression—pun intended! It’s the number of times your pins appear on users’ screens. They could be on page five of search results, but hey, it counts.

Pin Clicks

Pin clicks are when someone taps on your pin for a closer look. Whether it’s in their feed or search results, if someone clicks through to see your pin’s full details, that’s a win in my book!

Saves

When someone loves your pin enough to save it to one of their boards, that’s a big thumbs-up. While it’s great for Pinterest’s algorithms, it’s not the full story. Saves show engagement, but you won’t always know the exact user intention behind it.

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Profile Visits

If your pin intrigues someone enough to check out your profile, you’re doing something right. Profile visits mean more eyes on all your pins at once, which definitely helps build your follower base.

Followers

Speaking of followers: keep track of those new fans! Growing your follower count is a clear sign that your content resonates with people.

Reactions and Comments

Likes, hearts, and comments are gold. They not only show that people appreciate your content, but they also add social proof—making other users more likely to engage too.

Outbound Clicks

These are the “money clicks.” Outbound clicks indicate that people are heading to your website, blog, or service page from your pin. This is where you turn browsers into customers.

Video Metrics

If you’re sharing video pins, you’ll want to monitor these additional stats:

 

  • Video Views: Total number of times your video is viewed, even for a few seconds.
  • 10-Second Plays: If someone watches your video for at least ten seconds, they’re interested—celebrate that!
  • Average Play Time: How long on average people watch your video. Use longer watch times to gauge what content is truly captivating.

The Big Picture

Pinterest Analytics isn’t just about minute-to-minute updates. It’s about seeing long-term trends too. For example, compare your current data with last year’s numbers to understand seasonal trends. Trending down this month? It might just be a slow season—don’t stress.

When it comes to business growth on Pinterest, two metrics are your BFFs: pin clicks and outbound clicks. Focus on these to really understand if your Pinterest strategy is working. But hey, don’t neglect the other metrics. Pinterest cares about them, so should you, to keep those eyes on your pins.

Embrace Change

Remember, social media is always evolving—Pinterest included. Algorithm updates, new features, and disappearing tools can feel like a whirlwind. Stay focused on your goals, and adjust your strategies based on the metrics that matter most to you.

Want to keep all these numbers in check without the headache? Check out my Pinterest Analyzer. It’s a Google spreadsheet to help you track what really matters, helping you spot trends and adapt accordingly.

Need a Little More Help?

I totally get it. Analytics can feel overwhelming. If you need more personalized advice, consider joining my Pinterest Strategy Club. We have live calls where I help you navigate your analytics and strategies in real-time. Plus, my email list is full of updates and tips to keep your Pinterest game strong.

SIGN UP NOW

📌 Happy pinning, my friends!

And remember, you’re not alone in this. Hit me up for more awesome resources and let’s make your Pinterest a key player in your business growth. You’ve got this! 🤗

Here is more information that may be helpful!

Don’t Forget to Pin It!

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Monetize Your Pinterest: How to Use Affiliate Links to Boost Your Income

Content Creation, Marketing, Pinterest

yellow background with white letters saying Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez

Monetize Your Pinterest: How to Use Affiliate Links to Boost Your Income

Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in!

Understanding Affiliate Marketing

Affiliate marketing is a win-win for both creators and brands. As an affiliate marketer, you promote products or services and earn a commission for every sale made through your unique affiliate link. Pinterest, with its visually-driven interface, is an ideal platform for showcasing products in an engaging way, making it easier to drive traffic and generate sales.

Choosing the Right Affiliate Programs

When selecting affiliate programs, look for ones that align with your niche and audience. High commission rates and reliable tracking are essential. Programs like Amazon Associates, ShareASale, and RewardStyle are popular choices among Pinterest users and is easy to sign up.  A lot of people try to sign up for programs that require a big following like LTK and Amazon Influencer program.  Just know that you have to start somewhere and once you get that following, you can apply for bigger harder to get into programs later.  With all the program, evaluate each program to find the best fit for your content.  

Creating Compelling Pins for Affiliate Links

Design is key when it comes to Pinterest. Your pins should be visually appealing and relevant to the products you’re promoting. Use high-quality images, put text over the image with keywords that your ideal client uses for searches, create catchy pin titles and descriptions and include a call to action on the text overlay as well as the description of your Pin.  Don’t forget to include in the description that this is an affiliate link (unless you are linking to a blog on your website).  

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Affiliate Links vs. a Link to Your Blog

The best way to share affiliate links, in my opinion are to use a blog from your website.  On Pinterest you’re sharing your blog link.  In that blog, ensure you disclose there is an affiliate linke.  Put all the information on you blog about the product or service you are using an affiliate link for.  Don’t just share how amazing it is. Share about what you expected with the product or service and how it’s helped you and improved your life/job. If it’s a product, share a photo of you using the product – that will get you more trust.

Tracking and Analyzing Your Performance

Utilize tools like Pinterest Analytics and Google Analytics to track the performance of your affiliate pins. Monitor metrics such as clicks, saves, and conversions to understand what works best. Use this data to refine your strategy and improve your results.

Do Your Research

Learn from others who have successfully monetized their Pinterest accounts. Study their strategies, from pin design to affiliate program selection, and apply these insights to your approach. Real-life examples can provide valuable inspiration and guidance.

Bottom Line

Integrating affiliate links into your Pinterest strategy can be a game-changer for your income. By choosing the right programs, creating compelling content, and analyzing your performance, you can turn your pins into a profitable endeavor. 

Here is more information that may be helpful!

Don’t Forget to Pin It!

a women in white sweater holding a cup of coffee with creamer and words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
women sitting beside the pool with coral dress and cell phone with words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
cell phone on paper tabelt and apple macbook pro with works Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
grey background with writing tablet and cell phone ontop with air buds and words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez