How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest)

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If marketing feels like an endless to-do list, I hear you. But what if I told you there’s a way to simplify your marketing, save time, and get more eyes on your business? It all starts with a weekly content plan that is smarter, not harder. This step-by-step workflow will help female service providers create one piece of content and repurpose it across multiple platforms. Ready to dive in? Let’s go!

Step 1: Start with a Blog

Your blog is the foundation of your content plan. Write about a topic that speaks directly to your ideal client and solves a problem they’re struggling with.

For example, if your audience is overwhelmed by marketing, you could write a blog titled, “5 Easy Marketing Workflows to Simplify Your Week.” Share actionable tips that are valuable and easy to implement.

This blog sets the tone for your entire weekly marketing workflow by giving you a starting point to create additional content that’s focused and intentional.

Step 2: Repurpose into Social Media Captions

Once your blog is live, break it down into bite-sized pieces for social media. Aim for 3-5 captions that pull key points from the blog.

For instance:

  • Caption 1: “Feeling overwhelmed by marketing? Try this simple workflow: 1) Start with a blog. 2) Repurpose for social media. 3) Use Pinterest to drive traffic. Get the full breakdown on the blog [link in bio].”
  • Caption 2: “What if I told you one blog could create all your content for the week? It’s possible! Read the blog to learn how [link in bio].”

Want more options? Use ChatGPT to generate additional caption ideas tailored to your brand voice.

These captions allow you to reach your audience where they already are while keeping your message consistent across platforms.

Step 3: Create a Short-Form Video

Film a quick, behind-the-scenes video. It doesn’t have to be fancy! Show yourself working at your computer, sipping tea, or scrolling on your phone. Use text overlays to highlight your tips:

Text Overlay Option 1:

  1. Write a blog for your ideal client.
  2. Repurpose it for social media.
  3. Use Pinterest to amplify your reach.

Text Overlay Option 2: “How I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest.”

Text Overlay Option 3: “Content planning made easy: Start with a blog, repurpose it, and share on Pinterest!”

Caption Example: “Here’s how I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest. Ready to simplify your marketing? Read the full breakdown on the blog! [link in bio]”

Use ChatGPT to generate 1-3 more text overlay and caption options for variety. Short-form videos are quick to create, engaging, and highly shareable—perfect for boosting your reach.

Step 4: Design Canva Covers for Reels

Create eye-catching covers for your short-form videos. Use Canva Pro for fresh designs that stand out. Options include:

  • A photo of you with bold text overlay.
  • A professional stock photo with your tips highlighted.

These covers will double as Pinterest pins, saving you even more time.

Step 5: Publish Pinterest Pins

Pinterest is a powerhouse for driving traffic to your blog and other content. Use an SEO-optimized title and description for each pin. For example:

Pin Title: “Simplify Your Marketing with This Weekly Content Workflow”

Pin Description: “Discover an easy weekly content workflow to grow your business. Learn how to write a blog for your ideal client, repurpose it for social media, and use Pinterest to drive traffic and increase engagement. Perfect for female service providers looking to save time while scaling their marketing efforts.”

Publish one pin as the blog header image and add the others at the bottom of your blog with the title: Don’t Forget to Pin It. This encourages readers to save your blog to Pinterest for future reference and helps grow your Pinterest account by increasing engagement.

Step 6: Publish and Schedule Content

  • Blog: Publish your blog with one pin as the header image.
  • Pins: Upload the remaining pins to Pinterest and link back to the blog.
  • Reels: Schedule your short-form videos with engaging captions.

Step 7: Measure and Adjust

It takes time to build momentum. Stick to this process weekly and refine as you go. Think of it like driving to a new destination for the first time—it takes effort initially, but soon, it’ll feel second nature.

Bottom Line

This smarter, not harder weekly marketing workflow lets female service providers turn one piece of content into multiple touchpoints for their audience. With consistent effort, you’ll save time, expand your reach, and grow your business. Ready to give it a try? Let me know how it works for you in the comments below.

Happy content planning—see you next week!

Don’t Forget to Pin It!

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Pinterest Pin with words: Save Time With a Smarter Marketing Workflow on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media
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Social Sessions

Social Sessions

Elevate Your Online Presence with Social Sessions by Jen Vazquez Photography! Is Your Social Media Feeling Stale? Are you tired of using the same images repeatedly on your social media? Does your profile lack excitement and fail to capture your audience's attention?...

10 | Year in Review 2024 + 2025 Goals on the Marketing Duo Podcast

From Overwhelm to Organized: How to Balance Creativity and Productivity in Your Business

Running a business can often feel like a juggling act, especially when it comes to balancing creativity and productivity. In this blog, we’re diving into how you can optimize your time, create intentional systems, and stay energized without burning out. Let’s explore actionable tips to help you thrive in both your business and personal life.

1. Prioritize Time for Creativity

Creativity isn’t something you can force, but you can cultivate it by creating intentional space. Whether it’s a quiet morning routine, a walk in nature, or even a bath, find ways to step away from work and let your mind wander. As Jen mentions, “The best ideas often come when I’m relaxed, like during a bath or a walk.”

2. Use Tools That Work for You

Whether it’s Asana for project management or a good old-fashioned notebook, find a system that supports your workflow. Jen emphasizes the importance of having one central place for managing tasks, saying, “I need to look at Asana every morning instead of checking emails right away.”

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3. Streamline Your Marketing

Consistency is key in marketing, but it doesn’t have to be overwhelming. Batch your content creation, repurpose old blogs or podcasts, and focus on platforms where your audience is most engaged. “This year, I published a blog every week and repurposed old content, which made a huge difference in my visibility,” Jen shares.

4. Set Calendar Boundaries

Blocking specific days for tasks like podcast recordings or creative planning can help protect your energy. Cinthia shares, “I now have two dedicated days per month for podcast recordings, and it’s made all the difference.”

5. Focus on Intentional Selling

Launching regularly doesn’t have to be overwhelming. Start by focusing on one main offer each month and planning launches ahead of time. “When I launch more often, my revenue consistently increases,” Cinthia explains.

Bottom Line

Balancing creativity and productivity is a process, but with intentional systems and clear boundaries, you can thrive. Take time to evaluate what’s working in your business and make room for what fuels your energy and passion.

Don’t Forget to Pin It!

Year in Review 2024 + 2025 by Jen Vazquez Media
How to Balance Creativity and Productivity in Business by Jen Vazquez Media
Pinterest Pin with text: Intentional Marketing Strategies for Small Business Owners by Jen Vazquez Media
Time Management for Entrepreneurs by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ
Pinterest Pin with text: Tips to Streamline Your Workflow and Avoid Burnout by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ
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8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights

Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights

Are you on the lookout for actionable insights that can supercharge your marketing efforts? Well, you’re in the right place! I’ve compiled a list of my top 8 favorite marketing podcasts (and a bonus one) that are brimming with expert advice, industry trends, and step-by-step strategies to help you grow your business.

From digital marketing tactics to scaling your agency, these podcasts cover it all. So, let’s dive into these must-listen podcasts that are guaranteed to transform your approach and deliver real results.

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Marketing School Podcast with Neil Patel and Eric Hsu

1. Marketing School with Neil Patel and Eric Hsu

Let’s kick things off with one of my long-time favorites, Marketing School. Hosted by Neil Patel and Eric Hsu, this daily podcast is a goldmine of actionable digital marketing lessons. Whether you’re launching a new website or running an established business, you’ll find their insights on SEO, content marketing, social media, email marketing, and conversion optimization incredibly helpful. With nearly a hundred million downloads and over 2,500 episodes, there’s plenty of content to explore.

Listen to the Podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Empowered Agency Podcast with Kate Ahl

2. Empowered Agency Podcast with Kate Ahl

Next up is the Empowered Agency Podcast hosted by Kate Aul. Kate is not only a mentor of mine but also the brains behind a successful Pinterest management company. On her podcast, she shares her journey, wisdom, and lessons on scaling an agency. If you’re looking to grow your agency, you won’t want to miss her insights on hiring, scaling, and management. Check out the link below to join Kate’s pro group—it’s simply amazing!

Listen to the podcast here!

- Your Digital Marketing Coach with Neal Schaffer - Marketing Podcast by Jen Vazquez Media

3. Your Digital Marketing Coach with Neil Schaefer

Neil Schaefer’s podcast, Your Digital Marketing Coach, is ideal for marketing professionals, agencies, entrepreneurs, and business owners. Neil offers expert advice on digital-first marketing strategies, covering a broad range of topics like social media marketing, influencer marketing, SEO, and even marketing automation. Plus, every episode is packed with actionable takeaways. Don’t miss out—click the link below to listen and grab his latest book!

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Online Marketing Made Easy with Amy Porterfield

4. Online Marketing Made Easy with Amy Porterfield

Ever wish you had a business mentor whispering secrets in your ear? Tune into Amy Porterfield’s Online Marketing Made Easy podcast. Amy, a former nine-to-fiver turned CEO and New York Times bestselling author, has a talent for breaking down big ideas into digestible, actionable steps. Whether you’re starting out or looking to scale your business, Amy’s insights on digital courses, list building, social media content, and webinars will help you take immediate action.

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - In Your Ear Balls Podcast with Jessica Stansberry

5. In Your Ear Balls with Jessica Stansberry

Jessica Stansberry’s podcast, In Your Ear Balls, is both fun and informative. Jessica has a knack for making marketing enjoyable with her vibrant personality and no-nonsense approach. If you’re looking for practical marketing advice with a dose of humor, grab a cup of coffee (or tea, if you prefer) and tune in to Jessica’s episodes. Each one is a laugh-filled journey packed with insights.

Listen to the podcast here!

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8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - The digitally Overwhelmed Podcast with Cinthia Pachecco of Digital Bloom IQ

6. Digitally Overwhelmed Podcast with Cinthia Pacheco

The Digitally Overwhelmed Podcast, hosted by Cinthia Pacheco of Digital Bloom IQ, is a gem for female entrepreneurs and health and wellness businesses. Cinthia tackles the daunting aspects of digital marketing and SEO, making them approachable and less overwhelming. She features various experts who share tips on Google Analytics and stress-free online marketing. Don’t miss out—click below to listen in!

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Digital Marketing Podcast

7. The Digital Marketing Podcast by Target International

If you’re looking for a podcast that’s both entertaining and informative, The Digital Marketing Podcast is a great pick. With listeners in over 180 countries, this ad-free weekly podcast combines interviews with global experts and the latest news, tools, strategies, and techniques to give your digital marketing an edge. Perfect for your daily commute!

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - The Strategy Hour Podcast, hosted by Abigail, co-founder and CEO of Boss Project

8. The Strategy Hour Podcast

Lastly, we have The Strategy Hour Podcast, hosted by Abigail, co-founder and CEO of Boss Project. This twice-weekly show offers actionable business strategies for creatives, consultants, coaches, agency owners, and service providers. Whether you’re tackling marketing, finance, or life challenges, Abigail provides practical strategies you can implement immediately to build a profitable and sustainable online business.

Listen to the podcast here!

8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights by Jen Vazquez Media - Marketing Strategy Academy Podcast with Jen Vazquez

Bonus: Marketing Strategy Academy

And of course, I can’t let you go without mentioning my own podcast, Marketing Strategy Academy! Hosted by yours truly, Jen, this podcast is your secret weapon for conquering the marketing world. We’re a community of powerhouse women sharing insider tips, expert advice, and actionable strategies that actually work. Plus, you’ll get a healthy dose of Pinterest marketing. Join us to deep dive into proven strategies and gain the confidence to transform your business.

Listen to the podcast here!

Bottom Line

I hope you enjoyed hearing my favorite marketing podcasts right now.  By tuning into these top marketing podcasts, you’re sure to gain invaluable insights and practical tips to elevate your marketing game. Happy listening, and here’s to your success!

Here is more information that may be helpful!

Social Sessions

Social Sessions

Elevate Your Online Presence with Social Sessions by Jen Vazquez Photography! Is Your Social Media Feeling Stale? Are you tired of using the same images repeatedly on your social media? Does your profile lack excitement and fail to capture your audience's attention?...

Don’t Forget to Pin It!

Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media
Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media
Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media
Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media
Optimize Your Pinterest Strategy_ Seasonal Content Tips for Female Service Providers by Jen Vazquez Media

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

Conversion Copywriting Tips Boost Your Business with Persuasive Copy MSA blo

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

Hey there, fabulous entrepreneurs! Are you ready to unlock the secrets to writing copy that doesn’t just grab attention but also converts leads into loyal customers? Yep, me too! Today, we’re diving into the world of conversion copywriting with the incredible Suzanne Reilley. So, grab your favorite cup of drink, get comfy, and let’s get started!

If this is your first time here, I’m Jen Vazquez. I support hyper-busy female service providers to use Pinterest to book more clients and increase their income and impact. I host expert interviews on all things marketing—anything that helps you grow your business. So, if marketing is your jam, make sure to subscribe to this blog or our YouTube channel for weekly tips and insights.

Meet the Expert: Suzanne Reilley

I’m thrilled to introduce Suzanne Reilley, a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators. Suzanne is passionate about helping others, and she has worked with hundreds of repeat clients. Her expertise has been featured in major publications like The Washington Post and Voyage LA. Truly, she’s a powerhouse in the field!

A Journey from Personal Trainer to Copywriting Strategist

Suzanne’s journey into the world of copywriting is both inspiring and relatable. She started as a personal trainer, with no clue she’d have to find her own clients. She quickly discovered that marketing and sales didn’t have to be aggressive or manipulative. Instead, they could be about connecting with people and genuinely helping them—a philosophy she carries into her copywriting work today.

Like a lot of us, Suzanne initially felt marketing had to be about pushing hard and making the big sell. But through trial and error and learning the ropes of digital marketing, she found her unique, kinder way to persuasive writing.

What is Conversion Copywriting?

Now, you might be wondering, what exactly is conversion copywriting? Simply put, it’s a specialized form of copywriting focused on converting readers into customers. While all copywriting aims to engage and tell a story, conversion copywriting is all about leading your audience to take specific actions—whether that’s booking a consultation, signing up for a membership, or something else you desire.

Essential Elements of Conversion Copywriting

1. Understanding Your Ideal Client:

Conversion copywriting starts with a deep understanding of your ideal client. It’s about using language and messaging that resonates with their needs, problems, and aspirations. This ensures your copy feels personalized and compelling.

2. Voice of Customer Research:

Suzanne emphasizes the importance of “Voice of Customer” research. This means listening to your audience, understanding their language, and capturing their hopes, dreams, and fears. By doing this, your copy becomes a direct response to what your audience is already thinking and feeling.

3. Structured Approach:

Conversion copy isn’t just about throwing words on a page. It’s about following a structured approach, layering your messages based on what’s most important to your audience first and then guiding them down a path.

Common Mistakes and How to Avoid Them

Hey, we all make mistakes, but here are some common pitfalls to avoid:

1. Guessing What Your Audience Wants

Avoid trying to guess at what your audience wants. Instead, engage in active listening and research. Use reviews on Amazon for related books, or comments on your social media posts to gather authentic insights.

2. Making It About You

While it’s great to share your passion, always focus on your client’s perspective. Position your message in a way that speaks to their needs first.

Quick Tips to Boost Your Conversion Rates

1. Do Your Research

Delve into the voice of customer research. Look at Amazon book reviews, social media comments, and even forums like Reddit to understand what your potential customers are talking about.

2. Engage with Stories

Weave in elements of storytelling to make your copy engaging. But remember, each line should lead to the next with a clear call to action in mind.

3. Stay Human

Always write like you’re talking to a friend. Be clear, be helpful, and avoid jargon. Simplicity often converts better than complication.

Tools and Resources

You don’t have to do it all alone. Here are some fantastic resources Suzanne recommends:

Three Game-Changers for Growing Your Business

Before we wrap up, here are three actionable pieces of advice from Suzanne that have truly helped her grow her business:

1. Mental Health and Mindset

Take care of your mental health and understand your triggers. This journey is a marathon, not a sprint. Embrace the ups and downs.

2. Continual Learning

Dive deep into learning how to craft persuasive copy. This is a valuable skill that pays off massively in business growth.

3. Practice Makes Perfect

Keep practicing. Use every opportunity to refine your skills, whether through blog posts, emails, or landing pages.

Final Thoughts

Thank you so much for sticking around and absorbing these valuable insights. Remember, effective copywriting can transform your business, helping you connect better with your audience and drive more sales. Don’t forget to check out Suzanne’s special gift just for you, and make sure to leave a review if you found these tips helpful.

Go out there, take action, and do something amazing for your business today!

Here is more information that may be helpful!

Social Sessions

Social Sessions

Elevate Your Online Presence with Social Sessions by Jen Vazquez Photography! Is Your Social Media Feeling Stale? Are you tired of using the same images repeatedly on your social media? Does your profile lack excitement and fail to capture your audience's attention?...

Don’t Forget to Pin It!

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

hot pink background with white text saying Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated. 

I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!

Step One: Create Core Content

First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.

Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.

Step Two: Repurpose Your Core Content

Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:

  • Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
  • Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
  • Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
  • Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.

Step Three: Drive Traffic with Consistent Calls to Action

Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.

Step Four: Measure and Adjust

Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.

Step Five: Batch Your Work

When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.

The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.

Bottom Line

Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.

Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.

If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.

Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!

Here is more information that may be helpful!

Social Sessions

Social Sessions

Elevate Your Online Presence with Social Sessions by Jen Vazquez Photography! Is Your Social Media Feeling Stale? Are you tired of using the same images repeatedly on your social media? Does your profile lack excitement and fail to capture your audience's attention?...

Don’t Forget to Pin It!

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