Pinterest Weekly Trends: In-House Delights

Content Creation, Marketing, Pinterest

Pinterest Trends Weekly_ Savoring Summer! by Jen Vazquez Media Pinterest Manager for service providers.

Weekly Pinterest Trends: In-House Delights

Welcome back to the Marketing Strategy Academy Podcast blog! This week, we’re diving into the latest trends that Pinterest has predicted around our theme “In-House Delights.” Whether you’re looking to spruce up your home or just keep up with the latest online buzz, we’ve got some exciting insights to cover.

Key Trends of the Week

This week, several key trends have shown significant surges in interest:

Let’s dive deeper into what’s behind these trends and how you can leverage them.

What’s Behind The Trends

Pinterest is a place to look forward, with 522 million people using the platform to find tomorrow’s ideas today. By observing its current trends, we can glean valuable information and insights that are likely to trend elsewhere shortly. 

Pinterest predicts highlighted and actionable search trends from its wide user base each week, cutting across various categories, regions, and demographic groups. I’ll be sharing all the weekly trends with you, both here on my blog and my podcast.

 

Pawsome Spaces

Pet parents rejoice! This week, Pinterest users have been actively searching for ways to enhance their furry friends’ spaces:

Elevating the Everyday

People are on the lookout for easy ways to add some pizzazz to their daily routines, ranging from home decor to fitness and luxurious touches

Home Is Where The Heart Is

Delicious Food Trends

Foodies are riding the wave of interesting food combinations and unique culinary delights:

Beauty Trends

Pinterest users are showing a keen interest in beauty trends that add glamour and style:

Melty Mashups in the Kitchen

Food combinations that wow the senses are trending, paving the way for some of Pinterest’s favorite 2024 trend predictions:

Coffee Break

Coffee trends continue to dominate Pinterest as users seek inspiration for both recipes and kitchen decor:

Featured Board: Aesthetic Decor by Pinterest Jen Vazquez Media

Featured Board: Aesthetic Decor

No space? No problem! This week’s featured Pinterest board is “Aesthetic Decor.” These four ideas prove you can go big on your favorite decor aesthetic, even in a tiny space. 

Want More Help?

I hope you found these insights as exciting as I did! If you’re interested in learning how to implement these Pinterest trends into your marketing strategy and would consider joining a free masterclass. Leave me a DM on Instagram and let me know!

Thanks for joining me today! Be sure to check back next week for the latest Pinterest trends and insights. Have a great day!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Create a Coffee Bar Station_ Pinterest's Trending DIY Project! by Jen Vazquez Media Pinterest Manager and Strategist
Delicious Food Trends on Pinterest_ Try These Unique Recipes! by Jen Vazquez Media Pinterest Manager and Strategist
Maximalist Interior Design_ The Pinterest Trend You Need to Try! by Jen Vazquez Media Pinterest Manager and Strategist
Pet-Friendly Home Upgrades_ Trending Ideas on Pinteres by Jen Vazquez Media Pinterest Manager and Strategist for Service Providers
Top 5 Pinterest Trends_ Transform Your Home with These Hot Ideas! by Jen Vazquez Media Pinterest Manager and Strategist for Service-based businesses

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Content Creation, Marketing, Podcast

When and How to Hire an Online Business Manager (OBM) with Christi Johnson Marketing Strategy Academy Podcast #216

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Today, we’re diving into a gem of a conversation with Christi Johnson from Christy Johnson Creative. If you’ve ever wondered whether you need an Online Business Manager (OBM) and how they could drastically improve your business, you’re in for a treat. So, grab your coffee, sit back, and let’s get into it!

Why Consider an Online Business Manager?

Are you struggling to keep your marketing efforts aligned with your business goals? Maybe it’s time to consider hiring an online business manager! You might be thinking, “How do I know when it’s the right time, and where do I start?” Well, you’re not alone, and guess what? Christi Johnson has all the answers.

Who is Christi Johnson?

Christi is an integrator, an online business manager, and a consultant for creative and neurodivergent entrepreneurs. She’s the CEO of a branding and backend business agency, working alongside four of her family members. With 15 years of small business experience, she’s got the know-how to help you scale your service-based business with ease. Oh, and she’s also a fellow podcast host, so she understands the ins and outs of consistent content creation.

The Difference Between an OBM and a VA

Christi explains it perfectly: An OBM helps you manage the day-to-day operations of your business. They’re your go-to for creating SOPs (Standard Operating Procedures) and ensuring your projects are on track. In contrast, a Virtual Assistant (VA) focuses more on specific tasks that you delegate to them. Think of an OBM as your strategic partner who helps you see the big picture, while a VA handles the detailed tasks within it.

Signs You’re Ready for an OBM

Wondering if you should hire an OBM? Here are a few signs highlighted by Christi:

  • Consistent Income: You need to be making steady income to afford an OBM.
  • Staying on Task: If you find it hard to stay focused or organized, an OBM can help keep you on track.
  • Delegating Tasks: Difficulty in managing your VA or other team members is a strong indicator.
  • Overwhelmed Operations: If daily operations leave you feeling swamped, an OBM can streamline things.

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Finding the Right OBM

Finding the perfect OBM isn’t just about scrolling through Instagram hashtags. Get clear on your goals and why you need an OBM. Jump on a call with potential candidates and ensure they match your vibe. Let’s be real—it’s crucial to have someone you genuinely enjoy working with, especially since you’ll be spending a lot of time together.

Enhancing Your Marketing Strategy with an OBM

An OBM doesn’t create your marketing plan, but they’re genius at implementing it. They help ensure you’re meeting your deadlines and streamline other areas of your business, giving you more time to focus on creating content. An OBM helps align your marketing strategies with your overall business operations, making everything flow seamlessly.

Setting Expectations and Overcoming Challenges

Remember, while an OBM can make your life significantly easier, they aren’t miracle workers. Keep realistic expectations about what they can accomplish. Set clear roles and ensure everyone on your team knows their responsibilities. Communication is key to avoiding overlaps and misunderstandings.

The Top Three Things That Have Helped Christi Grow Her Business

  • Relationship Building: Networking and genuine engagement on platforms like Instagram.
  • Growth Mindset: Embracing failure and continuous learning.
  • Hiring a Coach: Having guidance to set and achieve financial goals.

Christi also emphasizes the importance of choosing the right coach—someone who understands your unique situation.

Services Christi Offers

Feeling like you could use Christi’s expertise? She offers website design, branding, copywriting, branding photos, and a comprehensive course called the Dream Biz Kickstart to help you launch your business in just eight weeks! Plus, her OBM services are perfect for ongoing support, whether you’re launching a new offer or need operational help.

Bottom Line

So, there you have it! If you found some ideas and tips that you can implement in your business, we would love for you to leave a review and tell everyone how amazing Christi is. Go out there and do something good for your business, like snagging Christi’s gift and taking action!

Where to Find Chrisi + Her Gift

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Content Creation, Marketing, Pinterest

yellow gold pinterest pin with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Ready to dive into the world of Pinterest but unsure whether to hire a Pinterest Manager or a VA who pins? Let’s break it down and help you make the best choice for your business.

Expertise in Pinterest Algorithms

Pinterest Manager

Think of a Pinterest Manager as your go-to guru who’s always ahead of the curve. They not only stay updated on algorithm changes but also anticipate trends and understand what grabs Pinterest users’ attention. They’re like a Pinterest psychic, aligning your content with both current and future trends.

VA Who Pins

A VA knows the basics and can handle the day-to-day tasks like a pro. They’re great at execution but might not dive as deeply into the strategic foresight that a Pinterest Manager brings to the table.

Strategic Pinning and Content Creation

Pinterest Manager

Crafting a solid pinning strategy requires more than just knowing your audience—it’s about predicting shifts in Pinterest’s content preferences. A Pinterest Manager tailors your content to fit seamlessly into Pinterest’s ever-changing ecosystem.

VA Who Pins

Your VA can create eye-catching pins and manage your schedule like a champ. They’re perfect for executing a strategy but might need guidance when it comes to formulating the big picture. This is where collaboration with a Pinterest Manager can shine.

Analytics and Performance Tracking

Pinterest Manager

When it comes to analytics, a Pinterest Manager digs deep. They decipher patterns, identify opportunities, and continually optimize your strategy based on data-driven insights. It’s about more than just numbers—it’s about making those numbers work for you.

VA Who Pins

VAs can handle basic analytics and provide essential performance data. However, the level of analysis and strategic perspective might not match that of a Pinterest Manager, who can turn data into actionable strategies.

Engagement and Community Building

Pinterest Manager

Building a community on Pinterest involves more than just pinning. A Pinterest Manager actively engages with followers, understands the audience’s pulse, and weaves your brand into the Pinterest community fabric.

VA Who Pins

VAs can assist with community management and efficiently execute tasks. However, the strategic side of community building is where a Pinterest Manager truly shines.

Who’s Right for You?

Choosing between a Pinterest Manager and a VA who pins depends on your business goals. For a long-term, strategic partnership deeply rooted in Pinterest’s intricacies, a Pinterest Manager is your ideal collaborator. If you need efficient task execution, a VA who pins is your go-to support.

Your Next Steps

Pinterest VIP Day

If you have a VA handling the day-to-day, I can help create the strategy and workflow they need. Book a Pinterest VIP Day and let’s build a winning strategy together!

Pinterest Management

Want to leave it all to the experts? Hire Jen Vazquez Media for your Pinterest Management. We’ll take care of everything, ensuring your Pinterest presence is top-notch and continually optimized.

Ready to take your Pinterest game to the next level? Let’s navigate this landscape together and grow your business!

Here is more information that may be helpful!

Don’t Forget to Pin It!

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Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Content Creation, Marketing, Pinterest

hot pink background with white text saying Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated. 

I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!

Step One: Create Core Content

First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.

Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.

Step Two: Repurpose Your Core Content

Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:

  • Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
  • Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
  • Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
  • Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.

Step Three: Drive Traffic with Consistent Calls to Action

Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.

Step Four: Measure and Adjust

Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.

Step Five: Batch Your Work

When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.

The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.

Bottom Line

Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.

Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.

If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.

Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!

Here is more information that may be helpful!

Don’t Forget to Pin It!

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Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy with Bonnie Conrad of Inn8ly

Content Creation, Marketing, Podcast

Unveiling the Power of UTM Codes - The Key to Supercharging Your Marketing Strategy with Bonnie Conrad Blog

Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy

Hey there! Have you ever wondered how to track the effectiveness of your marketing campaigns down to the last detail? Today, we’re diving into the world of UTM codes, powerful tracking tools that can transform your marketing strategy. Grab a coffee and get comfy, because you’re about to discover some game-changing secrets!

Welcome to Our Space!

Welcome back! If you’re new here, I’m Jen Vazquez, and I’m all about helping hyper-busy female service providers use Pinterest to book more clients, increase their income, and make a bigger impact. In this blog, I also feature experts in the marketing field to get you all the juicy details you need to know. If you’re interested in taking your marketing game to the next level, be sure to subscribe.

Today, I’m thrilled to introduce you to Bonnie Conrad from Innately. Bonnie has an inspirational journey from struggling with digital marketing to mastering it, and she’s here to share her knowledge about UTM codes.

Meet Bonnie Conrad of Inn8ly

Bonnie is a military spouse who has worked in both the public and private sectors. After leaving the corporate world, she started her own small business and faced the challenges of digital marketing head-on. Through dedication and hard work, Bonnie immersed herself in the world of digital marketing, pinpointing the key factors that distinguish valuable strategies from superficial content.

Her clients love her honest, no-frills feedback, and I know you will too. Welcome, Bonnie!

What Are UTM Codes?

Before you get scared off by the word “codes,” let me reassure you—you don’t need to be a tech wizard to use UTM codes! UTM, which stands for Urchin Tracking Module, are simple snippets of text you add to your URL to track specific elements in your marketing strategy.

Why Should You Use UTM Codes?

UTM codes can help you identify the best platforms for your content. Whether you’re using Pinterest, LinkedIn, or MailChimp, UTM codes give you precise information about where your traffic is coming from, what’s working, and what’s not. This way, you can water the flowers and prune the weeds—do more of what works and get rid of what doesn’t.

Creating UTM Codes: A Step-by-Step Guide

Using UTM codes is easier than you might think. Bonnie recommends using Google’s Campaign URL Builder, a free tool that helps you build your UTM codes. Here’s a quick rundown of the steps:

1. Source: Where is the traffic coming from? (e.g., LinkedIn post, Pinterest)
2. Medium: How did the traffic reach you? (e.g., email, banner ad)
3. Campaign: The specific marketing campaign (e.g., spring sale, blog traffic)

You can also add “term” for keywords and “content” for differentiation in A/B testing, but these are optional.

Tracking and Managing UTM Codes

To keep things organized, Bonnie suggests using a Google Sheet to track your UTM codes. This way, if you share a blog post or campaign multiple times, you won’t need to create a new code every time. For example, you can have separate UTM codes for Instagram feed posts and Instagram stories to see which generates more traffic.

Best Practices

– Keep It Simple: Use clean, concise tags that are easy to understand.
– Avoid Special Characters: Stick to underscores or dashes.
– Be Consistent: Apply your UTM codes across all your digital marketing channels.

How UTM Codes Have Helped

Since Inn8ly started using UTM codes, they’ve seen amazing results. For instance, Bonnie shared that their average page position on Google improved drastically, thanks to targeted traffic from Pinterest. It’s all about focusing on what works and letting go of what doesn’t.

Tools and Resources

Google Sheets for tracking and Google Analytics 4 for insights are your best friends. If you’re new to these tools, there are plenty of YouTube tutorials to get you started.

Take Action Today

You don’t need to overhaul your entire marketing strategy to start seeing the benefits of UTM codes. Pick one platform or parameter and start creating codes. Trust me, once you see the data, you’ll be hooked!

Bottom Line

Marketing doesn’t have to be a guessing game. With UTM codes, you can make informed decisions that are based on hard data. So go ahead, start experimenting, and watch your marketing strategy transform!

If you found this post helpful, follow Bonnie and check out her UTM best practices checklist. It’s a fantastic resource that will guide you through the process of creating and using UTM codes effectively.

Gift + Links

Here is more information that may be helpful!

Don’t Forget to Pin It!