Make Your Marketing Videos Shine: How to Use Simple Clips

Content Creation, Marketing

Make Your Marketing Videos Shine_ How to Use Simple Clips by Jen Vazquez Media Pinterest Manager and educator

Make Your Marketing Videos Shine: How to Use Simple Clips

As a female service provider, marketing your business involves more than just sharing your expertise; it’s about creating a connection with your audience. One of the most effective ways to do this is through video content, specifically by utilizing B-Roll footage. Let’s dive into how you can capture, organize, and utilize B-Roll to enhance your marketing strategy.

What is B-Roll and Why is it Important?

B-Roll refers to the supplementary footage that enhances the primary video content. It’s those candid, behind-the-scenes shots that add depth and context to your story. Keeping a collection of B-Roll can make your videos more engaging, relatable, and professional. It shows your audience the real, unfiltered side of your day-to-day life, building a stronger connection.

Capturing B-Roll: Daily Routines

Documenting your daily routines can provide a treasure trove of B-Roll footage. Here are some moments to capture:

  • Morning Rituals: Journalling, reading the Bible, making your bed, doing your hair and makeup, brushing your teeth.
  • Starting Your Day: Turning on your computer, filling up your water bottle, making or pouring a cup of tea/coffee, making and eating breakfast.

Fashion Moments

Your sense of style can speak volumes about your personality and brand. Capture these fashionable moments:

  • Outfit Details: Mirror selfies, full-length outfit shots, closeups of accessories, shoes, and putting on shoes.
  • Accessorizing: Putting on a hat, earrings, jewelry, grabbing your keys, putting on your purse.

Fitness and Outdoor Activities

Show your commitment to health and the great outdoors with these B-Roll ideas:

  • Workouts: Walking, running, lifting weights, Pilates, yoga, swimming, other workout classes.
  • Nature: Hiking, camping, biking, smelling flowers, watering plants, getting in and out of the car.

Pet Moments

Pets add a warm, relatable touch to your videos. Consider capturing:

  • Daily Interactions: Playing, walking, feeding, bathing your pet, or their funny/naughty moments.

Tech and Gadgets

Show your tech-savvy side with shots of:

  • Daily Tech Use: Typing on your laptop, filming on your phone, texting, calling friends, Zoom meetings, watching TV or movies.

Urban and Social Life

Share your city adventures and social moments with these ideas:

  • Cityscapes: Walking around the city or countryside, taking a taxi/Uber, dining out, driving.

Socializing: Dinner with friends, family time in the living room, at the dinner table, doing dishes together, playing games.

Home Life

Invite your audience into your home with these cozy moments:

  • Home Activities: Cleaning, organizing, homeschooling, showing what you eat, reading to your kids, family movie nights.

Organizing Your B-Roll

To keep your B-Roll organized, create a dedicated album on your cell phone. Label each clip with descriptive tags so you can easily find and use them when needed. This organization will save you time and make your video creation process smoother.

Utilizing B-Roll in Your Marketing

Once you have your B-Roll footage, use it to add variety and interest to your videos. Incorporate these clips into your social media posts, website, and marketing materials. B-Roll can serve as engaging transitions, background visuals, or highlight reels to keep your audience captivated.

By consistently capturing and using B-Roll, you’ll not only enhance the quality of your content but also create a more authentic and engaging experience for your audience. So, start filming those everyday moments and watch your marketing soar!

Daily Routines

  • Journalling
  • Reading the Bible
  • Making your Bed
  • Doing your Hair
  • Doing your Makeup
  • Brushing Your Teeth
  • Turning on your computer or opening your laptop
  • Filling up your water bottle
  • Making or pouring a cup of Tea/Coffee
  • Making breakfast
  • Eating breakfast

Fashion

  • Mirror Selfies
  • Full-Length Outfit
  • Closeup of accessories
  • Closeup of shoes
  • Closeup of putting on shoes
  • Closeup of purse
  • Putting your purse on your shoulder
  • Putting on a Hat
  • Putting on earrings
  • Putting on other jewelry
  • Grabbing your keys 

Working Out

  • Walking (outside or on a treadmill)
  • Running  (outside or on a treadmill)
  • Lifting weight
  • Pilates Class
  • Yoga
  • Swimming
  • Other workout classes

Nature

  • Hiking
  • Camping
  • Riding a bike
  • Smelling flowers
  • Watering plans
  • Getting in the car
  • Getting out of the car

Pets

  • Playing with your pet
  • Walking your pet
  • Feeding you pet
  • Bathing your pet
  • Your pet doing something funny or naughty

Tech and Gadgets

  • Typing on your laptop
  • Filming on yoru phone
  • Texting
  • Calling your friends
  • You on a Zoom (your perspective (the Zoom room) or their perspective (showing you staring at the screen)
  • Watching TV (your perspective and their perspective
  • Watching a movie

City Scapes

  • Walking around a city
  • Walking around the farm or woods, etc.
  • Taking a taxi, Lyft or Uber
  • Going out to eat
  • You driving

Socializing

  • Out to dinner with friends
  • Hanging with your family in the living room
  • Hanging with your family at the dinner table
  • Doing dishes together
  • Family or friends playing a board game or video game

Home Life

  • Cleaning the house
  • Organizing your home
  • Organizing your office
  • Cleaning your desk
  • Homeschooling kids
  • What you eat
  • Reading to your kids (showing or not showing their faces)
  • Watching a movie with the fam

Here is more information that may be helpful!

Don’t Forget to Pin It!

Boost Engagement with Authentic B-Roll in Your Videos by Jen Vazquez Media Pinterest Manager and educator
Make Your Marketing Videos Stand Out with B-Roll by Jen Vazquez Media Pinterest Manager and educator
How to Capture and Use B-Roll for Better Marketing Videos by Jen Vazquez Media Pinterest Manager and educator
Capture Everyday Moments for Authentic B-Roll Footage by Jen Vazquez Media Pinterest Manager and educator
Elevate Your Marketing Videos with B-Roll Footage by Jen Vazquez Media Pinterest Manager and educator

Pinterest Weekly Trends: In-House Delights

Content Creation, Marketing, Pinterest

Pinterest Trends Weekly_ Savoring Summer! by Jen Vazquez Media Pinterest Manager for service providers.

Weekly Pinterest Trends: In-House Delights

Welcome back to the Marketing Strategy Academy Podcast blog! This week, we’re diving into the latest trends that Pinterest has predicted around our theme “In-House Delights.” Whether you’re looking to spruce up your home or just keep up with the latest online buzz, we’ve got some exciting insights to cover.

Key Trends of the Week

This week, several key trends have shown significant surges in interest:

Let’s dive deeper into what’s behind these trends and how you can leverage them.

What’s Behind The Trends

Pinterest is a place to look forward, with 522 million people using the platform to find tomorrow’s ideas today. By observing its current trends, we can glean valuable information and insights that are likely to trend elsewhere shortly. 

Pinterest predicts highlighted and actionable search trends from its wide user base each week, cutting across various categories, regions, and demographic groups. I’ll be sharing all the weekly trends with you, both here on my blog and my podcast.

 

Pawsome Spaces

Pet parents rejoice! This week, Pinterest users have been actively searching for ways to enhance their furry friends’ spaces:

Elevating the Everyday

People are on the lookout for easy ways to add some pizzazz to their daily routines, ranging from home decor to fitness and luxurious touches

Home Is Where The Heart Is

Delicious Food Trends

Foodies are riding the wave of interesting food combinations and unique culinary delights:

Beauty Trends

Pinterest users are showing a keen interest in beauty trends that add glamour and style:

Melty Mashups in the Kitchen

Food combinations that wow the senses are trending, paving the way for some of Pinterest’s favorite 2024 trend predictions:

Coffee Break

Coffee trends continue to dominate Pinterest as users seek inspiration for both recipes and kitchen decor:

Featured Board: Aesthetic Decor by Pinterest Jen Vazquez Media

Featured Board: Aesthetic Decor

No space? No problem! This week’s featured Pinterest board is “Aesthetic Decor.” These four ideas prove you can go big on your favorite decor aesthetic, even in a tiny space. 

Want More Help?

I hope you found these insights as exciting as I did! If you’re interested in learning how to implement these Pinterest trends into your marketing strategy and would consider joining a free masterclass. Leave me a DM on Instagram and let me know!

Thanks for joining me today! Be sure to check back next week for the latest Pinterest trends and insights. Have a great day!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Create a Coffee Bar Station_ Pinterest's Trending DIY Project! by Jen Vazquez Media Pinterest Manager and Strategist
Delicious Food Trends on Pinterest_ Try These Unique Recipes! by Jen Vazquez Media Pinterest Manager and Strategist
Maximalist Interior Design_ The Pinterest Trend You Need to Try! by Jen Vazquez Media Pinterest Manager and Strategist
Pet-Friendly Home Upgrades_ Trending Ideas on Pinteres by Jen Vazquez Media Pinterest Manager and Strategist for Service Providers
Top 5 Pinterest Trends_ Transform Your Home with These Hot Ideas! by Jen Vazquez Media Pinterest Manager and Strategist for Service-based businesses

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Content Creation, Marketing, Podcast

When and How to Hire an Online Business Manager (OBM) with Christi Johnson Marketing Strategy Academy Podcast #216

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Today, we’re diving into a gem of a conversation with Christi Johnson from Christy Johnson Creative. If you’ve ever wondered whether you need an Online Business Manager (OBM) and how they could drastically improve your business, you’re in for a treat. So, grab your coffee, sit back, and let’s get into it!

Why Consider an Online Business Manager?

Are you struggling to keep your marketing efforts aligned with your business goals? Maybe it’s time to consider hiring an online business manager! You might be thinking, “How do I know when it’s the right time, and where do I start?” Well, you’re not alone, and guess what? Christi Johnson has all the answers.

Who is Christi Johnson?

Christi is an integrator, an online business manager, and a consultant for creative and neurodivergent entrepreneurs. She’s the CEO of a branding and backend business agency, working alongside four of her family members. With 15 years of small business experience, she’s got the know-how to help you scale your service-based business with ease. Oh, and she’s also a fellow podcast host, so she understands the ins and outs of consistent content creation.

The Difference Between an OBM and a VA

Christi explains it perfectly: An OBM helps you manage the day-to-day operations of your business. They’re your go-to for creating SOPs (Standard Operating Procedures) and ensuring your projects are on track. In contrast, a Virtual Assistant (VA) focuses more on specific tasks that you delegate to them. Think of an OBM as your strategic partner who helps you see the big picture, while a VA handles the detailed tasks within it.

Signs You’re Ready for an OBM

Wondering if you should hire an OBM? Here are a few signs highlighted by Christi:

  • Consistent Income: You need to be making steady income to afford an OBM.
  • Staying on Task: If you find it hard to stay focused or organized, an OBM can help keep you on track.
  • Delegating Tasks: Difficulty in managing your VA or other team members is a strong indicator.
  • Overwhelmed Operations: If daily operations leave you feeling swamped, an OBM can streamline things.

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Finding the Right OBM

Finding the perfect OBM isn’t just about scrolling through Instagram hashtags. Get clear on your goals and why you need an OBM. Jump on a call with potential candidates and ensure they match your vibe. Let’s be real—it’s crucial to have someone you genuinely enjoy working with, especially since you’ll be spending a lot of time together.

Enhancing Your Marketing Strategy with an OBM

An OBM doesn’t create your marketing plan, but they’re genius at implementing it. They help ensure you’re meeting your deadlines and streamline other areas of your business, giving you more time to focus on creating content. An OBM helps align your marketing strategies with your overall business operations, making everything flow seamlessly.

Setting Expectations and Overcoming Challenges

Remember, while an OBM can make your life significantly easier, they aren’t miracle workers. Keep realistic expectations about what they can accomplish. Set clear roles and ensure everyone on your team knows their responsibilities. Communication is key to avoiding overlaps and misunderstandings.

The Top Three Things That Have Helped Christi Grow Her Business

  • Relationship Building: Networking and genuine engagement on platforms like Instagram.
  • Growth Mindset: Embracing failure and continuous learning.
  • Hiring a Coach: Having guidance to set and achieve financial goals.

Christi also emphasizes the importance of choosing the right coach—someone who understands your unique situation.

Services Christi Offers

Feeling like you could use Christi’s expertise? She offers website design, branding, copywriting, branding photos, and a comprehensive course called the Dream Biz Kickstart to help you launch your business in just eight weeks! Plus, her OBM services are perfect for ongoing support, whether you’re launching a new offer or need operational help.

Bottom Line

So, there you have it! If you found some ideas and tips that you can implement in your business, we would love for you to leave a review and tell everyone how amazing Christi is. Go out there and do something good for your business, like snagging Christi’s gift and taking action!

Where to Find Chrisi + Her Gift

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Content Creation, Marketing, Pinterest

yellow gold pinterest pin with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Ready to dive into the world of Pinterest but unsure whether to hire a Pinterest Manager or a VA who pins? Let’s break it down and help you make the best choice for your business.

Expertise in Pinterest Algorithms

Pinterest Manager

Think of a Pinterest Manager as your go-to guru who’s always ahead of the curve. They not only stay updated on algorithm changes but also anticipate trends and understand what grabs Pinterest users’ attention. They’re like a Pinterest psychic, aligning your content with both current and future trends.

VA Who Pins

A VA knows the basics and can handle the day-to-day tasks like a pro. They’re great at execution but might not dive as deeply into the strategic foresight that a Pinterest Manager brings to the table.

Strategic Pinning and Content Creation

Pinterest Manager

Crafting a solid pinning strategy requires more than just knowing your audience—it’s about predicting shifts in Pinterest’s content preferences. A Pinterest Manager tailors your content to fit seamlessly into Pinterest’s ever-changing ecosystem.

VA Who Pins

Your VA can create eye-catching pins and manage your schedule like a champ. They’re perfect for executing a strategy but might need guidance when it comes to formulating the big picture. This is where collaboration with a Pinterest Manager can shine.

Analytics and Performance Tracking

Pinterest Manager

When it comes to analytics, a Pinterest Manager digs deep. They decipher patterns, identify opportunities, and continually optimize your strategy based on data-driven insights. It’s about more than just numbers—it’s about making those numbers work for you.

VA Who Pins

VAs can handle basic analytics and provide essential performance data. However, the level of analysis and strategic perspective might not match that of a Pinterest Manager, who can turn data into actionable strategies.

Engagement and Community Building

Pinterest Manager

Building a community on Pinterest involves more than just pinning. A Pinterest Manager actively engages with followers, understands the audience’s pulse, and weaves your brand into the Pinterest community fabric.

VA Who Pins

VAs can assist with community management and efficiently execute tasks. However, the strategic side of community building is where a Pinterest Manager truly shines.

Who’s Right for You?

Choosing between a Pinterest Manager and a VA who pins depends on your business goals. For a long-term, strategic partnership deeply rooted in Pinterest’s intricacies, a Pinterest Manager is your ideal collaborator. If you need efficient task execution, a VA who pins is your go-to support.

Your Next Steps

Pinterest VIP Day

If you have a VA handling the day-to-day, I can help create the strategy and workflow they need. Book a Pinterest VIP Day and let’s build a winning strategy together!

Pinterest Management

Want to leave it all to the experts? Hire Jen Vazquez Media for your Pinterest Management. We’ll take care of everything, ensuring your Pinterest presence is top-notch and continually optimized.

Ready to take your Pinterest game to the next level? Let’s navigate this landscape together and grow your business!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Camera bag with a women putting a camera in her bag with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media
Flatlay with women's hands on keyboard and other desk material with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media
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Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Content Creation, Marketing, Pinterest

hot pink background with white text saying Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated. 

I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!

Step One: Create Core Content

First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.

Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.

Step Two: Repurpose Your Core Content

Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:

  • Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
  • Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
  • Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
  • Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.

Step Three: Drive Traffic with Consistent Calls to Action

Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.

Step Four: Measure and Adjust

Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.

Step Five: Batch Your Work

When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.

The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.

Bottom Line

Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.

Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.

If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.

Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!

Here is more information that may be helpful!

Don’t Forget to Pin It!

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