Are you stuck chasing likes on Instagram, feeling like if you’re not constantly posting, your business is going to disappear? Let’s be real—it’s exhausting. And here’s the truth: visibility should not feel like a full-time job.

I’m Jen Vazquez, and I help service-based business owners create sustainable marketing workflows that consistently generate leads—without the burnout. If you’re ready to work smarter, not harder, then keep reading. I’m going to walk you through the exact system I teach my clients, and the one I use myself, that only takes one hour a week to execute.

Why You’re Burned Out from Marketing

Let me guess: You’re doing all the “right” things—posting Reels, writing captivating captions, following the trends, perfecting your hooks—but the leads just aren’t coming in. I see this all the time.

Here’s why:

Instagram visibility is short-lived. Most content disappears in 24 hours unless it happens to go viral. That’s not sustainable.

What you need isn’t more content. You need better, strategic content—and you need it on platforms that work for you while you’re out enjoying life (or having a smoothie with your favorite people).

The Lead-Generating Marketing Workflow: A System Built for Real Life

My system is simple, rinse-and-repeat, and customizable to how YOU want to work. Some of my clients only work 4 hours over 3 days each week, and we build workflows around that.

Here’s the 3-part system:

1. Attract: Use Search-Friendly Content

Start with platforms that continue working for you—like Pinterest. Pins don’t disappear in 24 hours; they show up in search for months or even years.

2. Nurture: Deliver High-Value Core Content

Your blog, podcast, or YouTube video serves as your core weekly content. It builds trust and authority, and gives people a reason to stick around.

3. Convert: Lead Magnets, Freebies, and Offers

Finish strong with opt-ins and clear offers to convert your audience into leads—automatically.

My Weekly Marketing Workflow: Just One Hour a Week

Yup, just one hour a week to stay visible, build authority, and drive leads. Here’s how:

Step 1: Create One Core Content Piece

I start by creating one video each week. That’s my anchor content. From there, I turn that into:

• A blog post (like this one)

   

• A podcast episode
• Social media captions

Step 2: Design and Schedule Pinterest Pins

I use Canva and Tailwind (or Tailwind Create) to pull 5–10 Pinterest pins from that core content. These pins link back to my blog, podcast, or video and are scheduled out in minutes.

Bonus: Tailwind also posts to Instagram and Facebook—so now we’re cross-posting strategically.

Step 3: Repurpose Into Reels

I create 2–3 Reels from that week’s content using lifestyle clips (me making coffee, typing, walking the dog, etc.) with text overlays and strong hooks + CTAs. Then I mix in older B-roll clips with new messaging.

I end up with 6 Reels a week without starting from scratch. Use tools like Tailwind to auto-post to Instagram and Facebook, saving time.

Step 4: Summarize for Email Marketing

I use AI tools like ChatGPT or Google Gemini to write a short email summary of the core content. It links to the blog post or embeds the video directly—whatever I’m featuring that week.

This goes out to my email list and nurtures subscribers on autopilot.

Want to see how it works? Get on my email list by grabbing a free resource!

Step 5: Automate Everything Else

My secret weapon? RecurPost.

It auto-posts everywhere (except Pinterest, which I leave to Tailwind). It even posts to Threads, and lets you build a content library of Reels, with optional cover photos for a cohesive feed.

RecurPost lets you reuse Reels every 2–3 weeks with different cover photos and captions. That’s how I appear to post three times a day without lifting a finger.

Client Success Story: 2300% Growth and a 6-Week Vacation

Let me introduce you to one of my wedding pro clients. She used to post every day on Instagram with little traction.

Once she implemented this workflow:

• She cut content time from 5 hours to 2 hours a week
  
• Increased outbound clicks on Pinterest by 2300%
  
• Doubled her Google Analytics website traffic
  
• Took a 6-week vacation in Europe while her content ran on autopilot
  

And yes—she still booked clients during her time off.

Long-Term ROI: Why This Works

This strategy isn’t a quick fix—it’s a compound-growth machine. Here’s what happens over time:

• Blog posts from 6 months ago still bring traffic
  
• Pins from 6–7 years ago are still getting monthly clicks
  
• You get long-term discoverability and trust
  

Compare that to Instagram where a post lives for, what, 24 hours?

You deserve a strategy that respects your time.

Real-World Pro Tip: Repurpose for Client Experience

One of my wedding photographer clients took her blog posts (originally created for Pinterest) and embedded them into her client welcome guide.

Now her new couples get instant value—timeline tips, venue ideas, wedding advice—right when they book her. It builds trust and improves the client experience.

You Started Your Business for Freedom. Let’s Get It Back.

You didn’t start your business to work harder than your corporate 9-to-5. But that’s what happens when you rely only on short-lived content strategies.

If your leads are slow now, it’s likely due to a lack of core content 3–6 months ago.

Let’s fix that.

Want Hands-On Help? Join My Marketing Accelerator

I offer a three-week coaching program where I build your customized marketing workflow with you—tailored to your goals, schedule, and business model.

Want in? Click here to learn more

Final Word: Stop Chasing, Start Converting

Let’s ditch the daily hustle for good. Create a content system that attracts, nurtures, and converts—without you being online 24/7.

Don’t Forget To Pin It!