Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)

Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)

In this lighthearted—but super insightful—episode of The Marketing Duo Podcast, we (Jen Vazquez of Jen Vazquez Media and Cinthia Pacheco of Digital Bloom IQ) challenged each other to a playful game of “Would You Rather?” focused entirely on our zones of genius: Pinterest and SEO.

It was honest, funny, and filled with real takeaways that female founders and service providers will love—especially if you’re trying to work smarter, not harder. Below, we’re recapping the juiciest moments, including our answers and what they reveal about how we actually approach marketing in 2025.

Would You Rather Create Only Static Pins or Only Video Pins for a Year?

Jen’s answer: Static pins—100%. Not only do they drive more engagement on Pinterest overall, but because she’s set up her Instagram to auto-post to Pinterest, her Reels are covered. That’s a huge time-saver. Plus, standard pins are the foundational workhorses of Pinterest—they live longer, rank higher, and click through better than most video pins.

Takeaway: If you haven’t claimed your Instagram on Pinterest yet, do it now. And never underestimate the power of static content that converts for years.

Would You Rather Have One Viral Pin With No Clicks or a Quiet Pin That Gets 1,000 Subscribers?

Jen’s answer: Easy. The quiet pin wins. Viral pins may look sexy on the outside, but if they don’t drive clicks or bring in leads, they’re not helping your business. In fact, they can skew your analytics and mess up your strategy.

Cinthia agreed, adding that this is where understanding platform intent really matters. Pinterest is a search engine—not a social platform—so engagement metrics look different and shouldn’t be your #1 goal.

Would You Rather Repin Old Content or Create a New Pin Style Every Week?

Jen’s answer: New pin styles, all the way. Repinning isn’t what it used to be. Instead, create five fresh pins linking to the same piece of content, using different angles and keywords to test what performs best.

Takeaway: Pinterest prioritizes new, fresh content. If you’ve got a high-performing pin, don’t repin it—replicate it in smarter, more strategic ways.

Would You Rather Give Up Tailwind or Give Up Canva?

Jen’s answer: As painful as it sounds… Canva would go. Tailwind saves Jen 5+ hours per client every week, especially with scheduling and Tailwind Create. While she adores Canva, she could always fall back on Adobe tools if needed.

Takeaway: Automation wins. If a tool saves you hours every week, it’s probably worth keeping, even over something as beloved as Canva.

Would You Rather Talk Only About Pinterest Aesthetics or Pinterest Analytics?

Jen’s answer: Analytics. Always. Knowing what’s actually working helps her and her clients take action and achieve better results. Aesthetics might be fun, but data drives strategy, and strategy brings leads.

Takeaway: Pretty pins are great, but if they don’t perform, they’re just decoration. Prioritize insights over image.

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Would You Rather Write 10 SEO Blog Posts in a Week or Audit 10 Websites Back-to-Back?

Cinthia’s answer: Website audits. They’re dynamic, surprising, and incredibly valuable. Blog writing is great, but sometimes it’s not the highest-ROI task for the moment. Audits reveal what’s closest to the dollar and provide clients with clear steps to take.

Takeaway: Audits aren’t just about fixing issues—they’re about revealing opportunities. Don’t sleep on them.

Would You Rather Give Up Google Analytics or Search Console?

Cinthia’s answer: Google Analytics. It’s helpful, but Search Console tells you what people are searching for, which drives SEO strategy. Plus, you can hook up Search Console inside Google Analytics, so she’d still get some of that data.

Jen added: For most service providers, Search Console is more understandable and directly helpful for content planning.

Would You Rather Work on a Niche with Low Competition and No Passion, or High Competition and Lots of Passion?

Cinthia’s answer: Passion all day. Competition just means you need a better strategy—and she teaches a diversified approach anyway. Passion fuels long-term consistency, which is more important than chasing easy keywords you don’t care about.

Takeaway: SEO isn’t just numbers. Your motivation matters. Choose what lights you up, then get strategic.

Would You Rather Speak at a Beginner SEO Workshop or an Advanced SEO Panel?

Cinthia’s answer: Advanced SEO panel. It’s out of her comfort zone, but that’s where growth happens. Speaking on trending topics like AIO (AI Optimization) forces her to stay sharp and push herself.

Takeaway: Stretching your skills creates confidence and thought leadership—even if it’s scary.

Would You Rather Fix 5,000 Broken Links or 500 Pages with Duplicate Metadata?

Cinthia’s answer: Duplicate metadata—barely. Both are tedious, but easier to batch and fix with tools. Bonus? AI tools like ChatGPT can help you write meta descriptions when used strategically.

Takeaway: Modern tools make “boring SEO” tasks more manageable. Don’t do it all by hand—work smart.

We wrapped the episode with a few bonus questions and some great client stories about ethical marketing, knowing when to pivot strategies, and why trust leads to client loyalty.

This wasn’t just a fun game. It was a masterclass in how real service providers like you can use SEO and Pinterest in smart, sustainable ways. No fluff, no hype—just strategy you can trust.

DON’T FORGET TO PIN IT!

Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast
Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast
Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast
Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast
Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast

How to Transform Influencer Marketing into a Customer Acquisition Powerhouse with Yuliya Gorenko

Pinterest pin with text: How to Transform Influencer Marketing into a Customer Acquisition Powerhouse with Yuliya Gorenko on Marketing Strategy Academy Podcast with host Jen Vazquez

In today’s fast-paced digital world, influencer marketing isn’t just a trend—it’s a powerful tool for businesses to connect with their target audience and drive tangible results. But how can businesses, including those with less glamorous products, thrive with influencer marketing?

Let’s dive into the insights shared by Yuliya Gorenko of Mishka Agency Agency on how to craft a successful influencer program that goes beyond awareness and becomes a powerful customer acquisition channel.

The Evolution of Influencer Marketing

Many believe influencer marketing is a modern phenomenon, but the concept has existed for centuries. Influencers have always shaped opinions, from local leaders to global celebrities. With the rise of social media, influencers now have a platform to reach millions worldwide. This shift has made influencer marketing a cornerstone for businesses looking to scale.

Why Businesses Should Leverage Influencer Marketing

At its core, influencer marketing capitalizes on the power of word-of-mouth recommendations. Customers trust people they relate to more than ads. Collaborating with influencers—whether they’re niche micro-influencers or global powerhouses—can give your brand credibility, visibility, and, most importantly, sales.

Key Steps to Build a Winning Influencer Program

  1. Define Your Goals: Start by identifying what you want to achieve—whether it’s awareness, lead generation, or direct sales.
  2. Select the Right Influencers: Partner with influencers whose audience aligns with your target market. Assess metrics like engagement rates, audience demographics, and previous brand collaborations.
  3. Provide Clear Guidelines: Outline the messaging and objectives while giving influencers creative freedom to connect authentically with their followers.
  4. Track Performance: Use custom URLs, coupon codes, or affiliate links to measure the success of your campaigns.

Start Small, Scale Smart: Begin with a few influencers, analyze what works, and gradually expand your program based on data-driven insights.

Overcoming Common Mistakes

  • Ignoring Audience Insights: Ensure influencers’ followers match your target market in terms of location, age, and interests.
  • Lack of Tracking: Always track campaign performance through measurable KPIs.

Overpaying Influencers: Develop a fair compensation structure based on metrics like engagement rates and ROI.

TikTok Influencer Partnerships: Challenges & Opportunities

TikTok offers unique opportunities for brands to reach highly engaged audiences. However, challenges like fluctuating video views and platform-specific algorithms require brands to approach TikTok influencer campaigns strategically. Focus on storytelling, allow creative freedom, and consider performance-based compensation models to maximize ROI.

When to Hire an Agency

If you’re just starting out, you can manage influencer marketing in-house. But if you’re scaling or need expert guidance, an agency like Mishka can streamline processes, manage relationships, and help maximize your ROI.

Don’t Forget to Pin It!

Pinterest pin with text: Avoid These Influencer Marketing Mistakes on Marketing Strategy Academy Podcast with host Jen Vazquez
Pinterest Pin with text: Beginner’s Guide to Influencer Marketing on Marketing Strategy Academy Podcast with host Jen Vazquez
Pinterest Pin with text: Maximize Your ROI with Influencer Marketing on Marketing Strategy Academy Podcast with host Jen Vazquez
Pinterest Pin with text: TikTok Influencer Marketing Tips on Marketing Strategy Academy Podcast with host Jen Vazquez
Pinterest Pin with text: Transform Your Influencer Marketing Strategy on Marketing Strategy Academy Podcast with host Jen Vazquez

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